The Difference Engine | B2B Category Design | Private Equity | Venture Capital
By Categorical
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Categorical
Category: Entrepreneurship
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 0
Reviews: 0
Episodes: 74
Description
The Difference Engine helps founders and funders maximise business growth through category design.
Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.
Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king.
The Difference Engine - Disrupting Tech Strategy
https://www.becategorical.com/
| Episode | Date |
|---|---|
|
73. The AI Impact Episode
|
Mar 25, 2026 |
|
72. OpenClaw: Analysing the hype
|
Mar 11, 2026 |
|
71. How Europe can fight back!
|
Feb 25, 2026 |
|
70. Why is Freemium Back in Fashion?
|
Feb 11, 2026 |
|
69. Christina Caffarra: The biggest issue facing European tech
|
Jan 28, 2026 |
|
68. The Definitive Guide to Category Leadership in 2026
|
Jan 14, 2026 |
|
67. Top 10 Category Predictions for 2026
|
Jan 02, 2026 |
|
66. The Rise of Europe’s Deep Tech Spinouts
|
Dec 17, 2025 |
|
65. Colin Tenwick: Mastering the Art of Reinvention
|
Dec 03, 2025 |
|
64. The Hidden Power Behind the AI Boom
|
Nov 19, 2025 |
|
63. What does the MIT report actually tell us about the AI industry?
|
Nov 05, 2025 |
|
62. A Founder's Journey: From Cornish Roots to Global RegTech Rockstar | Ben Richmond
|
Oct 29, 2025 |
|
61. Rupert Jones: A Major General's guide to Defence Tech
|
Oct 22, 2025 |
|
60. Boardwave Live 2025 Review
|
Oct 15, 2025 |
|
59. Can Klarna convince Wall Street?
|
Sep 24, 2025 |
|
58. Texas bets big on tech. Will it steal the pot?
|
Sep 17, 2025 |
|
57. GEO vs AIO. Who will win the title fight?
|
Sep 03, 2025 |
|
56. Interview with Sean Williams: How I built a new AI category
|
Aug 20, 2025 |
|
55. Interview with Bill Conner: Lessons from a serial value creator
|
Aug 06, 2025 |
|
54. What everyone is missing about Grok
|
Jul 30, 2025 |
|
53. Is the UK keeping up with Quantum?
|
Jul 23, 2025 |
|
52. Do we need to get ready for the age of algorithmic investing?
|
Jul 09, 2025 |
|
51. Has the £300 million M&S cyberattack created a major category opportunity?
|
Jun 25, 2025 |
|
50. Interview with Amber Vodegel: Designing the new category of Ethical AI
|
Jun 11, 2025 |
|
49. What EVERY startup needs to know: Wisdom from Y Combinator
|
May 28, 2025 |
|
48. Interview with Rich Waterworth: Building the tech that defines modern culture (YouTube, Tik Tok, ITV)
|
May 14, 2025 |
|
47. Tariff Tech: Breakthrough tools for turbulent times
|
Apr 30, 2025 |
|
46. Interview with Steve Garnett: A lifetime building software giants (Oracle, Siebel, Salesforce)
|
Apr 16, 2025 |
|
45. Trump’s impact on the tech market
|
Apr 02, 2025 |
|
44. Interview with Stephane Kurgan: From Candy Crush to a $5.9 billion cash out
|
Mar 19, 2025 |
|
43. Is NVIDIA on track to 'do a Cisco'?
|
Mar 05, 2025 |
|
42. The visionary behind the UK's biggest AI exit ($650 million): Interview with Husayn Kassai
|
Feb 19, 2025 |
|
41. AI PCs: Acer, Asus, Dell, HP, and Lenovo fight for the future of computing
|
Feb 05, 2025 |
|
40. Personal AI supercomputer: How NVIDIA created a new category
|
Jan 22, 2025 |
|
39. The breakdown and break up of Intel
|
Jan 08, 2025 |
|
38. Top takeaways from 2024 and what lies ahead in 2025
|
Dec 18, 2024 |
|
37. Interview with Ben Marrel: How VCs can fix the world
|
Dec 11, 2024 |
|
36. Google vs the DOJ: The showdown of the century
|
Dec 04, 2024 |
|
35. Interview with Nigel Verdon: Fintech innovation is dead. So what next?
|
Nov 20, 2024 |
|
34. Why did Stripe spend $1.1 Billion on a crypto startup?
|
Nov 06, 2024 |
|
33. Creating the world's first green software | Sumir Karayi
|
Oct 30, 2024 |
|
32. Could the budget kill the UK tech scene?
|
Oct 16, 2024 |
|
31. What’s going on at the CMA?
|
Oct 09, 2024 |
|
30. The secrets to scaling your business | Phill Robinson
|
Sep 25, 2024 |
|
29. Has Musk gone mad?
|
Sep 11, 2024 |
|
28. Have we found Europe's AI category leader?
|
Aug 28, 2024 |
|
27. Putting the SDV in SUV
|
Aug 21, 2024 |
|
26. The top 5 greatest tech acquisitions of all time
|
Aug 14, 2024 |
|
25. Lessons from the greatest tech acquisitions of all time
|
Jul 31, 2024 |
|
24. Which European fintechs have a shot at category leadership?
|
Jul 17, 2024 |
|
23. The secrets to shaping Apple and beyond | Andy Cunningham
|
Jul 03, 2024 |
|
22. Top 10 go-to-market mistakes: Lessons from SaaStr 2024
|
Jun 19, 2024 |
|
21. Will France’s €15 billion investment propel it to category leadership?
|
Jun 05, 2024 |
|
20. The age of regulation: Turning rules to your advantage
|
May 22, 2024 |
|
19. Electric vehicles: An automotive upgrade or brand new category?
|
May 08, 2024 |
|
18. Pain & Suffering! A lesson in resilience from Jensen Huang and James Dyson
|
Apr 24, 2024 |
|
17. Who just won the second battle of the AI war?
|
Mar 27, 2024 |
|
16. The reality of a category journey | Vincent Peters
|
Mar 06, 2024 |
|
15. How digital transformation is transforming the world | Anuj Nayar
|
Feb 21, 2024 |
|
14. Google vs Microsoft. Whose London data centre is a missed opportunity?
|
Feb 07, 2024 |
|
13. The Post Office Scandal: Fijitsu's fall from grace
|
Jan 24, 2024 |
|
12. How you should (and shouldn’t) use AI
|
Jan 17, 2024 |
|
11. Insider secrets to Saleforce’s success | Pat Morrissey
|
Jan 10, 2024 |
|
10. Ocado & Starling: Changing course to a category lead
|
Dec 27, 2023 |
|
9. A European category king
|
Dec 13, 2023 |
|
8. The real reason WeWork didn't work
|
Nov 29, 2023 |
|
7. ARM's IPO: An American hustle
|
Nov 15, 2023 |
|
6. The high speed fail
|
Nov 01, 2023 |
|
5. Has Microsoft made the right bet?
|
Oct 18, 2023 |
|
4. Apple Vision Pro: Genius or disaster?
|
Oct 04, 2023 |
|
3. Has Elon Musk done it again?
|
Sep 20, 2023 |
|
2. What's AI got to do with category creation?
|
Sep 07, 2023 |
|
1. What is category design?
|
Sep 06, 2023 |
|
Introducing The Difference Engine
|
Sep 06, 2023 |