Higgle: The B2B Sales Club
By Mike Lander
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Episodes: 150
Description
This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota.
We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes.
The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly.
Please subscribe to get updates when new episodes are released.
| Episode | Date |
|---|---|
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Why Relationships Still Win in an AI-Driven Sales World with Carlo Girasoli
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Sep 07, 2026 |
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Who Wins When AI Makes Knowledge Work Cheap? With Sangeet Paul Choudary
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Aug 31, 2026 |
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The AI Reinvention of Go-To-Market: Who Owns the Intelligence? with Jason Ryan
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Aug 24, 2026 |
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The AI-Driven Workforce Reset: Can Agencies Survive the Next 3 Years? with Paddy Woods
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Aug 17, 2026 |
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The Secrets of How to Win Billion-Dollar Sales That Start Long Before the RFP with Shari Begun
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Aug 10, 2026 |
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Why the Best Agencies Won't Be Replaced by AI...They'll Be Rebuilt Around It with Simon Billington, Part 3
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Aug 03, 2026 |
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Why the Best Agencies Won't Be Replaced by AI...They'll Be Rebuilt Around It with Simon Billington, Part 2
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Jul 27, 2026 |
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Why the Best Agencies Won't Be Replaced by AI...They'll Be Rebuilt Around It with Simon Billington, Part 1
|
Jul 20, 2026 |
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Why Most AI-Powered RFP Responses Fail with Antoine Drapeau
|
Jul 13, 2026 |
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The Triple Disruption in Agencies: Economic Uncertainty, Media Abundance, and AI with Tom Salmon
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Jul 06, 2026 |
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How to Design Powerful B2B Surveys That Influence C-Suite Decisions with Becky Lawlor
|
Jun 29, 2026 |
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The Hidden Advantage of Tactfully Handling Difficult People with Alex Sobol, Part 2
|
Jun 22, 2026 |
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The Hidden Advantage of Tactfully Handling Difficult People with Alex Sobol, Part 1
|
Jun 15, 2026 |
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The AI-Driven Rise of Performance-Based Partnerships with Micki Meyer
|
Jun 08, 2026 |
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Why Human Judgement Is the New Premium with Claire Lambell
|
Jun 01, 2026 |
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The Blank Space Opportunity in AI Transformation with Rebecca Aliab Deng
|
May 25, 2026 |
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AI Is a Tactic, Not a Strategy: What CMOs Must Know with Gareth Turner, Part 2
|
May 18, 2026 |
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AI Is a Tactic, Not a Strategy: What CMOs Must Know with Gareth Turner, Part 1
|
May 11, 2026 |
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From SEO to GEO: Winning in the Age of AI Search with John Campbell
|
May 04, 2026 |
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Physical Gifting: The Pattern Disrupt That Wins Attention with Kris Rudeegraap, Part 2
|
Apr 27, 2026 |
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Physical Gifting: The Pattern Disrupt That Wins Attention with Kris Rudeegraap, Part 1
|
Apr 20, 2026 |
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The New Rules of B2B Influencer Marketing with Chris Davis
|
Apr 13, 2026 |
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Why AI Makes Reinventing Business from the Inside Out a Must with Nikki Barua, Part 2
|
Apr 06, 2026 |
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Why AI Makes Reinventing Business from the Inside Out a Must with Nikki Barua, Part 1
|
Mar 30, 2026 |
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What Most Agencies Get Wrong About Referrals vs Real Partnerships with Dave Plunkett
|
Mar 23, 2026 |
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What Needs to Change in Aligning Marketing and Sales Teams with Joe Fontana
|
Mar 16, 2026 |
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Has AI Email Outreach Already Died? with Stephanie Melodia and Tash Rebuck
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Mar 09, 2026 |
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Designing a Smarter Outbound Strategy with Alice Dawlat
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Mar 02, 2026 |
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The Psychology Behind High-Stakes Decisions: Lessons from the CIA with Mike Mears, Part 2
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Feb 23, 2026 |
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The Psychology Behind High-Stakes Decisions: Lessons from the CIA with Mike Mears, Part 1
|
Feb 16, 2026 |
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Why Sales-Ready Leads Are No Longer Enough with Freya Ward
|
Feb 09, 2026 |
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How Short Books Build Big Credibility in B2B Sales (and How AI Can Help) with Julie Trelstad
|
Feb 02, 2026 |
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Why Lazy Sales No Longer Works and What to Do Instead with Mike Fantis
|
Jan 26, 2026 |
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The Eye-Opening Research That Questioned Modern Selling with Philip Squire, Part 2
|
Jan 19, 2026 |
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The Eye-Opening Research That Questioned Modern Selling with Philip Squire, Part 1
|
Jan 12, 2026 |
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The 6 Mandatory Traits of High-Performing Agencies with Emma Hillary
|
Jan 05, 2026 |
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How Intentional Follow-Up Drives High-Value Deals with Evelyn Oluwole
|
Dec 29, 2025 |
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Why You Need Awareness, Attention, and Action to Power Up Your Pitches with Kevin Kelly
|
Dec 22, 2025 |
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Master Persuasive Sales Presentations Through Authenticity and Active Listening with Tom Martin
|
Dec 15, 2025 |
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Rethinking Procurement's Impact on Agency Success with Michelle Cleary
|
Dec 08, 2025 |
|
Succeeding in an AI World: Vital Training, Bias Awareness, and More with Waseem Ali, Part 2
|
Dec 01, 2025 |
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Succeeding in an AI World: Vital Training, Bias Awareness, and More with Waseem Ali, Part 1
|
Nov 24, 2025 |
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Transformational Growth in the Age of AI Through Emotional Intelligence with Oya Mustafa
|
Nov 17, 2025 |
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The Secret Ingredients of Successful Brand Clarity with Ulli Appelbaum
|
Nov 10, 2025 |
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Transforming Conflict and Harnessing Curiosity for Better Deals with Andres Lares
|
Nov 03, 2025 |
|
The Blueprint for Effective Business Development with Anna Stone
|
Oct 27, 2025 |
|
The Power of Patience and Personalization with Brooke Pinkney
|
Oct 20, 2025 |
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Harnessing Vulnerability and Rapport to Boost Sales Credibility with David Meade
|
Oct 13, 2025 |
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Mastering AI for Business Growth: Strategy, Compliance, and Innovation with Sumeet Vermani
|
Oct 06, 2025 |
|
Mastering USA Market Entry Through Strategic Vision and Leadership with Jennifer Quigley-Jones
|
Sep 29, 2025 |
|
Strategic Partnerships and Success in the Third Sector with Jenny Kitchen
|
Sep 22, 2025 |
|
Thriving in the B2B World Through Powerful Referral Expertise with Tom Poynter
|
Sep 15, 2025 |
|
Charting a Purposeful Path in Business Development with Becky Hipkiss
|
Sep 08, 2025 |
|
Elevate Your Negotiation Game Using These 6 Principles with Saad a Saad
|
Sep 01, 2025 |
|
What Clients Actually Want: Shocking Insights From the Agency-Client Benchmark Report 2025 with Remeny Armitage
|
Aug 25, 2025 |
|
Unlocking Growth Through Innovative Business Models with Caroline Johnson
|
Aug 18, 2025 |
|
The Secrets of Success in Niche Marketing Revealed with Rob Dando
|
Aug 11, 2025 |
|
How an Influencer Marketing Agency Can Guarantee Results with Jennifer Quigley-Jones, Part 1
|
Aug 04, 2025 |
|
How Salesforge used AI to Grow to $3 Million ARR in Under a Year with Frank Sondors
|
Jul 28, 2025 |
|
Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 2
|
Jul 21, 2025 |
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The 5 Steps to Immediately Increase Your Win Rates with Harry Kendlbacher
|
Jul 14, 2025 |
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Harnessing the Extreme Power of B2B Event Management with Jade Howgrave-Graham and Lucy Francis
|
Jul 07, 2025 |
|
Unlocking the Mysteries of Public Sector Procurement with Dan Cook
|
Jun 30, 2025 |
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Mastering Supplier Relations Through Strategic Dialogue with Kelly Barner
|
Jun 23, 2025 |
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Typical Agency Dysfunctions and How to Avoid Them with Leah Power
|
Jun 16, 2025 |
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Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 1
|
Jun 09, 2025 |
|
Humanize Your Sales Approach Using The Wes Method with Wes Schaeffer
|
Jun 02, 2025 |
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Mastering Negotiation Through Compassionate Curiosity with Kwame Christian
|
May 26, 2025 |
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Avoiding Complacency Through Agency and Consultancy Dynamics with Dino Myers-Lamptey
|
May 19, 2025 |
|
Why Independent Agencies Are Making Waves in the Advertising World with Nigel Roberts
|
May 12, 2025 |
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Mastering Connections from LinkedIn to Real Life with Steve Fair and Matt Broughton
|
May 05, 2025 |
|
Aligning Teams for Long-Term B2B Sales Excellence with Adam Miller
|
Apr 28, 2025 |
|
Why You Need to Grow Your Customer's Decision Confidence with Brent Adamson and Karl Schmidt
|
Apr 21, 2025 |
|
Secrets of Fueling Growth Through Non-Traditional Collaborations with Iain Scott
|
Apr 14, 2025 |
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Why You Need to Rethink RFP Processes for Sustainable Growth with Leah Power
|
Apr 07, 2025 |
|
Reimagining Relationships in Media and Marketing with Adam Hopkinson
|
Mar 31, 2025 |
|
Building an Incredibly Powerful Sales and Marketing Engine with Caroline Hodson
|
Mar 24, 2025 |
|
From Passion to Profit: A Guide to Agency Transformation with Emily Metcalfe
|
Mar 17, 2025 |
|
How to Massively Build Trust to Power Global Market Entry with John Birtwhistle
|
Mar 10, 2025 |
|
Debunking the Colossal Myth of B2B Consumerization with Jason Nyhus
|
Mar 03, 2025 |
|
Cracking the Code of Boutique Consultancy Growth with John Godfrey
|
Feb 24, 2025 |
|
Crafting Winning Pitches That Truly Connect with Freia Muehlenbein
|
Feb 17, 2025 |
|
Massive Insights on Content Syndication and Lead Generation with Freya Ward
|
Feb 10, 2025 |
|
Transforming Promotions from Quick Fixes to Lasting Success with Carey Trevill
|
Feb 03, 2025 |
|
Constructing a Winning, Sustainable Revenue Strategy with Roee Hartuv
|
Jan 27, 2025 |
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Embracing the Salespreneur Mindset by Transforming Sales Through Positivity with John Golden
|
Jan 20, 2025 |
|
Transforming Lead Generation Via Strategic SDR Use with Gabe Lullo
|
Jan 13, 2025 |
|
Timing, Relationships, and AI's Impact on B2B Marketing Strategies with Rob Twells
|
Jan 06, 2025 |
|
Empowering the Future of Sales Using AI and Innovation with Lauren Palmer
|
Dec 30, 2024 |
|
The Best of B2B Pitching Tips, Building Client Relations, and More
|
Dec 23, 2024 |
|
An Examination of Business Exits and Scaling with Stephen Kenwright
|
Dec 16, 2024 |
|
How to Ethically Use Behavioural Science in B2B Sales with Hayk Hakobyan
|
Dec 09, 2024 |
|
From Weak Cold Calls to Authentic Connections with Rich McHardy
|
Dec 02, 2024 |
|
Evolving From Company-Centric to Client-Focused Strategies with Andy Bounds
|
Nov 25, 2024 |
|
A Deep Dive into the Evolving Landscape of Marketing Agencies with Bruno Gralpois
|
Nov 18, 2024 |
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When Founders Need to Hire a Sales Team with Jeff Mains
|
Nov 11, 2024 |
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Insights on Balancing Creative Freedom and Strategy with Simon Hewitt
|
Nov 04, 2024 |
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Reimagining Marketing Through an Emotional Lens with Rob Harrison-Plastow
|
Oct 28, 2024 |
|
Rethink Your B2B Marketing Strategy with Expert Advice from Bethan Vincent
|
Oct 21, 2024 |
|
The Critical Impact of Sales Engineers in B2B Sales with Ramzi Marjaba
|
Oct 14, 2024 |
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Scaling Your Consultancy Via Automated Assessments with Stefan Debois
|
Oct 07, 2024 |
|
Multi-Channel Strategies, AI Integration, and the Revival of Cold Calling with Haris Halkic
|
Sep 30, 2024 |
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Revolutionizing Sales through Customer-Centric Approaches with Barrett King
|
Sep 23, 2024 |
|
Innovative Sales Strategies in Challenging Economies with Gerry Hill
|
Sep 16, 2024 |
|
Strategies for Balancing Artistic Vision Against Budget Constraints with J Francisco Escobar
|
Sep 09, 2024 |
|
Relationship Building Through Empathy, Networking, and Authenticity with Katy Howell
|
Sep 02, 2024 |
|
Utilizing B2B Sales to Shift from Small Business to Global Leader with Craig Letton
|
Aug 26, 2024 |
|
Secrets to Effective Procurement in Competitive Markets with Jeremy Smith
|
Aug 19, 2024 |
|
Making the Most of Intermediary Partnerships with Andy Griffiths
|
Aug 12, 2024 |
|
Leveraging Existing Networks to Strengthen Your B2B Pipeline with Emma Thwaite
|
Aug 05, 2024 |
|
Strategies for Modern Cold Call Success with Kevin Hopp
|
Jul 29, 2024 |
|
ContextSelling: Tips and Techniques for Effective Sales Calls with Stephen Steers
|
Jul 22, 2024 |
|
Innovative Approaches for Strengthening Client Relationships with Remeny Armitage Royle
|
Jul 15, 2024 |
|
B2B Marketing in the Age of AI with Kate Ross
|
Jul 08, 2024 |
|
Cultivating Long-Lasting B2B Relationships for Increased Customer Lifetime Value with Marcus Hemsley
|
Jul 01, 2024 |
|
Elevating Your Sales Game Through Effective Lead Scrutiny with Debbie Kaplan
|
Jun 24, 2024 |
|
Overcoming Sales Ghosting Using Respectful Persistence with Claudia Stephenson
|
Jun 17, 2024 |
|
Tips on the Retender Process and Sustaining Agency-Client Relationships with David Miller
|
Jun 10, 2024 |
|
Office Dynamics and Sales Strategy in London's Business World with Robert Leigh
|
Jun 03, 2024 |
|
Understanding Cultural Intelligence in Marketing with Dr. Anastasia Kārkliņa Gabriel
|
May 27, 2024 |
|
Forming Successful Client Partnerships in B2B Marketing with Claire Lambell
|
May 20, 2024 |
|
Winning More by Pitching Less in Agency Sales with Nikki Gatenby
|
May 13, 2024 |
|
How to Create Long-Term Business Credibility and Sustainability with Cain Ullah
|
May 06, 2024 |
|
The Art of Gravitas and Authentic Conversation with Catherine Allison
|
Apr 29, 2024 |
|
The Art of Sales Leadership and Team Empowerment with Simon Cooper
|
Apr 22, 2024 |
|
The Five Pillars of B2B Marketing Success with Kristin Gower
|
Apr 15, 2024 |
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Unleashing AI's Potential in Modern Sales Techniques and Cold Emailing with Derek Rey
|
Apr 08, 2024 |
|
Leveraging Team Dynamics for Business Success with Geoff Griffiths
|
Apr 01, 2024 |
|
Examining Body Language and Psychological Sales Tactics with Gavin Stone
|
Mar 25, 2024 |
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Harnessing Account Management for Agency Expansion Success with Jenny Plant
|
Mar 18, 2024 |
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How to Become a Buyer's Trusted Ally with Ted McKenna
|
Mar 11, 2024 |
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Examining the Challenger Sale Concept with Richard Boon
|
Mar 04, 2024 |
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Innovative Strategies for Agency Growth and Client Acquisition with Miles Welch
|
Feb 26, 2024 |
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Allen Adamson on Securing Deals with Storytelling, Preparation, and Agency-Client Synergy
|
Feb 19, 2024 |
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Crafting Top-Notch Business Proposals with Stephen Cribbett
|
Feb 12, 2024 |
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The Competitive Edge in B2B Sales Through Relationship Building with Jonathan McCallum
|
Feb 05, 2024 |
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Crafting Financial Success Through Creative Innovation with Emma de la Fosse
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Jan 29, 2024 |
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Leveraging Emotional Intelligence in Sales with Trenton Moss
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Jan 22, 2024 |
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Navigating the Aging Population in Business with Avivah Wittenberg-Cox
|
Jan 15, 2024 |
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Maximizing Sales Win Rates with Kevin Gibbons
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Jan 08, 2024 |
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How An Open Mindset Ensures Successful Negotiations with Kris Tait
|
Jan 01, 2024 |
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Gareth Turner, Ex-Brand Marketing Director, on How to Win More Pitches
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Dec 26, 2023 |
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Scaling a Successful Marketing Agency: Insights from Tim Ringel
|
Dec 18, 2023 |
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Why You Need to Understand What Motivates Your Customer with Anant Sharma
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Dec 11, 2023 |
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The Masterminds & Creativity Behind Cazoo's Incredible Launch: Lucas Bergmans
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Dec 04, 2023 |
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Strategies for Successful Deal Structures with Andrew Jeffs
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Nov 27, 2023 |
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Showing Authenticity in Negotiations with John Cornwell
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Nov 20, 2023 |
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Moving Beyond Cost: A New Approach to Marketing ROI with David Meikle
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Nov 13, 2023 |
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Client-Led Growth Marketing with Chris Jones of Space & Time
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Nov 05, 2023 |
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Trailer
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Aug 25, 2023 |