SaaS Builder Podcast
By Randy Wootton, Maxio CEO
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Image by Randy Wootton, Maxio CEO
Category: Entrepreneurship
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Subscribers: 6
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Episodes: 119
Description
Being a SaaS founder is hard.
Product-market fit. Customer acquisition. Culture. Cash flow. Scaling… It’s a lot!
There’s no roadmap, no magic formula—just hard-earned lessons from those who’ve been there.
The SaaS Builder Podcast cuts through the noise to bring you actionable tactics and fresh perspectives from SaaS founders, growth strategists, and finance leaders.
Join Randy Wootton—CEO of Maxio and seasoned SaaS leader—as he hosts conversations with the voices shaping the SaaS industry. From founders scaling startups to CFOs mastering financial growth, Randy & his guests unpack the decisions, strategies, and challenges that define success in SaaS.
No fluff. No filler. Just the conversations that move your SaaS business forward.
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P.S. We're always on the lookout for SaaS experts. For speaking inquiries, fill out this form. For all other inquiries, email podcast@saasbuilderpod.com.
Produced by I Hear Everything
| Episode | Date |
|---|---|
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Shoutouts & Callouts: best utilized alternative financing methods
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Apr 04, 2025 |
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Toss Up: raise an equity round and give up more ownership, or take on debt funding?
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Apr 03, 2025 |
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Trend or trash that SaaS founders should prioritize debt financing over equity in today’s market environment?
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Apr 02, 2025 |
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KPIs to optimize before raising equity or debt financing
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Apr 01, 2025 |
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How to finance SaaS company growth?
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Mar 31, 2025 |
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Is self-service customer support a trend worth pursuing?
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Mar 28, 2025 |
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Double down on existing customer success strategies or diversify?
|
Mar 27, 2025 |
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Customer feedback loops the key to product-market fit?
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Mar 26, 2025 |
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Prioritize product development or customer feedback?
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Mar 25, 2025 |
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What role can SaaS founders play in effective customer success?
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Mar 24, 2025 |
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Is the shift towards usage-based pricing models a trend worth pursuing for all SaaS companies?
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Mar 21, 2025 |
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Double Down on traditional marketing channels or diversifying into influencer partnerships for brand growth?
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Mar 20, 2025 |
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Would you choose to invest more in user experience or in brand storytelling for your SaaS product?
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Mar 19, 2025 |
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Is brand loyalty is becoming more important than product features for SaaS companies?
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Mar 18, 2025 |
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Why SaaS companies should spend more on brand vs. demand
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Mar 17, 2025 |
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The right approach to maximizing profit while not alienating customers
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Mar 14, 2025 |
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Double down on your existing pricing model or diversify by testing price increases?
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Mar 13, 2025 |
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Should early stage SaaS companies focus on flat rate (seat) pricing instead of usage-based pricing models?
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Mar 12, 2025 |
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What key term or concept in pricing do most SaaS founders misunderstand?
|
Mar 11, 2025 |
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Making SaaS pricing an art form
|
Mar 10, 2025 |
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Do all SaaS companies need an in-house compliance team?
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Mar 07, 2025 |
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One word that describes the future of high-volume transaction management in SaaS
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Mar 06, 2025 |
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Invest in AI-driven tools or traditional manual processes for financial analytics & monitoring?
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Mar 05, 2025 |
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Should SaaS companies prioritize financial data governance in their growth strategy?
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Mar 04, 2025 |
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How is AI driving innovation in the Office of the CFO?
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Mar 03, 2025 |
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What strategies do you recommend SaaS companies implement to reduce churn and efficiently manage their cash burn rate?
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Feb 28, 2025 |
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What team structures or hiring trends correlate with successful SaaS companies in the current market?
|
Feb 27, 2025 |
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Did the Maxio Institute Report reveal any vertical-specific differences in SaaS industry growth?
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Feb 26, 2025 |
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What's the single most important driver of growth for SaaS companies?
|
Feb 25, 2025 |
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The Maxio Institute B2B Growth Report
|
Feb 24, 2025 |
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Words of Wisdom for SaaS Founders
|
Feb 22, 2025 |
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Correlation or Causation? Companies with higher Net Dollar Retention (NDR) are more likely to have adopted usage-based pricing
|
Feb 21, 2025 |
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Does usage-based pricing always lead to unpredictable revenue.?
|
Feb 20, 2025 |
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Are usage-based pricing models only suitable for early-stage startups?
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Feb 18, 2025 |
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How is the adoption of usage-based pricing accelerating SaaS businesses?
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Feb 17, 2025 |
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SaaS books every founder should read
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Feb 14, 2025 |
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Do SaaS companies need podcasts?
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Feb 13, 2025 |
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SaaS founders biggest billing problem
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Feb 12, 2025 |
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SaaS leadership lessons from Salesforce
|
Feb 11, 2025 |
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How military training helps SaaS leaders
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Feb 10, 2025 |
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Which SaaS leader is crushing it today?
|
Feb 07, 2025 |
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Who is the best SaaS CEO influencer?
|
Feb 06, 2025 |
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What leadership book do you need to read?
|
Feb 05, 2025 |
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What is the most important SaaS leadership metric?
|
Feb 04, 2025 |
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How can I lead my SaaS team to success?
|
Feb 03, 2025 |
|
Buy or Sell: Exclusive executive networks and peer events
|
Jan 25, 2025 |
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What’s your “secret sauce” for creating executive engagement programs that build loyalty and drive growth?
|
Jan 24, 2025 |
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Is leveraging AI to personalize executive interactions a meaningful trend or an overhyped distraction?
|
Jan 23, 2025 |
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The Next Big Innovation in Executive Engagement
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Jan 22, 2025 |
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Executive Engagement Programs: high-touch personalized experiences vs scalable automated solutions
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Jan 21, 2025 |
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How Strategic Executive Relationships Fuel Growth
|
Jan 20, 2025 |
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Is the hype around subscription fatigue a genuine concern for SaaS leaders?
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Jan 18, 2025 |
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What will be the most important operational shift SaaS companies will make in the next decade?
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Jan 17, 2025 |
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Should SaaS CEOs take the risk of entering a niche market or resist in favor of horiztonal?
|
Jan 16, 2025 |
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What’s the one ingredient every SaaS CEO needs to scale their company successfully?
|
Jan 15, 2025 |
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Is the trend of focusing on product-led growth for SaaS companies here to stay, or is it overhyped?
|
Jan 14, 2025 |
|
Building your CEO OS
|
Jan 13, 2025 |
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Shoutouts & Callouts: Best Utilized Alternative Financing Methods
|
Jan 10, 2025 |
|
Toss Up: Raise An Equity Round and Give Up More Ownership, or Take on Debt Funding?
|
Jan 09, 2025 |
|
Trend or Trash that SaaS Founders Should Prioritize Debt Financing Over Equity in Today’s Market Environment?
|
Jan 08, 2025 |
|
KPIs to Optimize Before Raising Equity or Debt Financing
|
Jan 07, 2025 |
|
How to Finance SaaS Company Growth
|
Jan 06, 2025 |
|
What Ingredients Do You Need to Create an Efficient Pricing Strategy for an Early-stage SaaS Business?
|
Dec 20, 2024 |
|
Should SaaS Founders Double Down on Their Pricing Model Refinement or Diversify Their Service Offerings?
|
Dec 19, 2024 |
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Are You Buying or Selling that SaaS Founders Should Prioritize Usage Models to Increase ARR?
|
Dec 18, 2024 |
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Should SaaS Companies Prioritize Customer Feedback or Internal Analytics to Optimize Their Pricing Model?
|
Dec 17, 2024 |
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Can Gen AI Optimize Your SaaS Pricing?
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Dec 16, 2024 |
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Which SaaS Leader is Crushing it Today?
|
Dec 13, 2024 |
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Who is the Best SaaS CEO Influencer?
|
Dec 12, 2024 |
|
What Leadership Book Do You Need to Read?
|
Dec 11, 2024 |
|
What is the Most Important SaaS Leadership Metric?
|
Dec 10, 2024 |
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How Can I Lead My SaaS Team to Success?
|
Dec 09, 2024 |
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Navigating Uncertainty: Lessons in Leadership with Chris Heaslip
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Nov 13, 2024 |
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From Growth at All Costs to Efficient Growth: Adapting Your Sales Strategy with Pete Kazanjy
|
Nov 06, 2024 |
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Lessons from the SaaS Trenches: Adapting to a Changing Market with Roee Hartuv
|
Oct 30, 2024 |
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From VC to PE: What Founders Need to Know for a Successful Transition with Dave Woolliscroft
|
Oct 23, 2024 |
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Building Trust in Product Leadership with The Product Coach Tami Reiss
|
Oct 16, 2024 |
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Creating Customer Champions: How to Cultivate Loyalty and Advocacy with Drew Neisser
|
Oct 09, 2024 |
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From Autocratic to Empowered: Leading the Gen Z Workforce with Matt Tresidder
|
Oct 02, 2024 |
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Optimizing High-Intent Pages: Secrets to Streamlining Conversion Forms with Sahil Patel
|
Sep 25, 2024 |
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Diagnose Before You Deploy: Smarter Strategies for CEOs with Michelle Valentine
|
Sep 18, 2024 |
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Small Companies, Big Growth: Why SaaS Companies Under $1M are Booming
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Sep 11, 2024 |
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The Evolution of FP&A: Building Financial Models for Success with Paul Barnhurst
|
Sep 04, 2024 |
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From Startup to Success: The Journey of SaaSOptics with Clayton Whitfield
|
Aug 28, 2024 |
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From Cash Basis to Accrual: Transforming Financial Reports for SaaS with Chris Morgan
|
Aug 21, 2024 |
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Culture is Connection: How to Empower Your Team with Purpose with Cory Sanford
|
Aug 14, 2024 |
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Avoiding Early Stage Mistakes: SaaS Growth Strategies Unleashed with Alex Shartsis
|
Aug 07, 2024 |
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Scaling: How to Build a Strong Back Office Early with Bill Hollowsky
|
Jul 31, 2024 |
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Evolving Skillsets: The Modern and Future CFO's Playbook with Michelle Valentine
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Jul 24, 2024 |
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How to Transform Your Pricing Strategy with the Power of Value Conversations with Dan Balcauski
|
Jul 17, 2024 |
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Revolutionizing FP&A: How AI is Shaping Financial Analysis with Nicolas Boucher
|
Jul 10, 2024 |
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The Power of Intent: How Clear Communication Drives Success with Amber Wendover and Tom Perry
|
Jun 26, 2024 |
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From Numbers to Narrative: Crafting a Compelling Financial Forecast with Josh Aharonoff
|
Jun 19, 2024 |
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SaaS Growth Trends Report 2024 with Jon Cochrane
|
Jun 12, 2024 |
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Winning Long-Term: Creating Media-Led Growth and Driving Revenue with Nathan Latka
|
Jun 05, 2024 |
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The Five Components of a Successful CEO: Focus, Communication, People, Values, and Results with Joelle Kaufman
|
May 29, 2024 |
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Efficiency in Finance: Navigating the Essentials of Early-Stage Startups with Alex Diaz-Asper
|
May 22, 2024 |
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Influence vs. Impact: Redefining Success in the Accounting Profession with Rob Brown
|
May 15, 2024 |
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Building Revenue Architecture for Startup Success with Jim Delaney and Kristian Marquez
|
May 08, 2024 |
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The Tech Stack and The Tech Pile: Creating Seamless Data Flow with Anthony Nitsos
|
May 01, 2024 |
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The Rule of X: The Art of Setting Ambitious and Attainable Targets with Jeff Epstein
|
Apr 24, 2024 |
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Leveraging Technology to Drive Better Decision Making with Dawoud Nasraty
|
Apr 17, 2024 |
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Impact and Income: Investing in Your Tribe and Borderless Talent with CEO David Nilssen
|
Apr 10, 2024 |
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The Power of Product-Led Growth: Unlocking Innovation with Dave Boyce
|
Apr 03, 2024 |
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What Makes a Great CFO?: The Journey of Transformation with CFO CJ Gustafson
|
Mar 27, 2024 |
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Solving the Churn Problem: Revolutionizing NRR with CEO Lihong Hicken
|
Mar 20, 2024 |
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The Future of Finance: Embracing Technology and Shifting Roles with Tom Hood
|
Mar 13, 2024 |
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Strategic Finance: Applying the CAMELS Framework to Financial Leadership
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Mar 06, 2024 |
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Unbundling the Fintech Stack: Exploring Opportunities for Innovation with Brian Bell
|
Feb 28, 2024 |
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The Rise of AI in Accounting: How Technology is Transforming the Finance Function with Matthew May
|
Feb 21, 2024 |
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The Maxio Institute Report: Insights for SaaS Experts
|
Feb 14, 2024 |
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The Rule of 35: A New Metric for SaaS Profitability with Thomas Lah
|
Feb 07, 2024 |
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The Evolution of the CFO: Navigating Disruption and Embracing Technology with Bebe Kim
|
Jan 24, 2024 |
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Value-Based Pricing and Adapting to Change with Ron Baker
|
Jan 10, 2024 |
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The Keys to Subscription-Based Membership Models with Robbie Baxter
|
Dec 13, 2023 |
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The Changing Role of the CFO in the Era of Disruption with Dan Owens
|
Nov 29, 2023 |
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Redefining the CFO Role and Navigating the Changing Landscape with Kevin Sonsky
|
Nov 15, 2023 |
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Embracing Technology and The Employee Experience with Chris Ortega
|
Nov 01, 2023 |
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Unlocking Growth: Retention and Metrics in SaaS Fundraising with Todd Gardner
|
Oct 16, 2023 |