The Forget The Funnel Podcast
By Forget the Funnel
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Category: Entrepreneurship
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Episodes: 19
Description
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable.
In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.
So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.
| Episode | Date |
|---|---|
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Features vs. Benefits: How to Maximize the Impact of Your Messaging
|
Aug 26, 2024 |
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Your A/B Tests Suck: The Key to Running Effective Experiments
|
Aug 12, 2024 |
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Forget Best Practices: How to add profitable friction to your product onboarding
|
Jul 29, 2024 |
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Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcomes
|
May 13, 2024 |
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Voice of Customer: The Practical Method for Using Your Customer's Words to Grow
|
Apr 29, 2024 |
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Leveraging Product-Led Growth for Your Sales-Led SaaS
|
Apr 15, 2024 |
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Overcoming the Top SaaS Customer Research Objections
|
Apr 01, 2024 |
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How To Run Customer Interviews That Unlock Growth for Your SaaS
|
Mar 18, 2024 |
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Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2 of 2)
|
Mar 04, 2024 |
|
Why Customer-Led KPIs Are Your Growth Engine (Part 1 of 2)
|
Feb 25, 2024 |
|
Customer Segmentation: How Successful SaaS Teams Unlock Scale
|
Feb 12, 2024 |
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The Key to Differentiating Your SaaS in a Crowded Market
|
Jan 29, 2024 |
|
Relying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024
|
Jan 15, 2024 |
|
How Stillio Unlocked More Effective Product Messaging by Understanding Their Most Powerful Use Cases
|
Jan 01, 2024 |
|
Avoiding Common Customer Research Traps (and What Good Research Looks Like)
|
Dec 18, 2023 |
|
Data-Led to Customer-Led: How Invoice Simple Leverages Customer Insight to Drive Product Growth
|
Dec 05, 2023 |
|
How Customer Blind Spots are Costing Your Team & How to Fix Them
|
Nov 21, 2023 |
|
How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth
|
Nov 06, 2023 |
|
Welcome to the Forget The Funnel Podcast
|
Oct 24, 2023 |