Product Marketing Maestros: Tales from the Front Lines
By Richard King
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Category: Marketing
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Episodes: 49
Description
Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
| Episode | Date |
|---|---|
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When AI decides what your audience sees with Brittany Miller, Konica Minolta Australia
|
Sep 25, 2026 |
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$10 million in pipeline from a 90-day AI product launch, with Josh Porter, Thunderwolf Consulting
|
Sep 11, 2026 |
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Turning technical complexity into a go-to-market narrative, with Swati Singh, Magnet Forensics
|
Aug 27, 2026 |
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How Cedar made an AI launch land at a healthcare conference, with Evie Bickes, Cedar
|
Aug 13, 2026 |
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Starting over in fintech with Safak Erkol, Yapily
|
Jul 31, 2026 |
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Why Google Cloud let partners do the talking with Manoj Gunti, Google Cloud
|
Jul 06, 2026 |
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When your ICP is wrong and nobody's said it out loud, with Chisom Anaesiuba
|
Jun 18, 2026 |
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How to make complex tech actually sell, with Doug Kimball, Digital Science
|
Mar 27, 2026 |
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What are you actually selling? A masterclass in value proposition, with Aruna Inalsingh
|
Mar 13, 2026 |
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Reposition or stagnate: Overhauling your messaging without losing the room, with Stu Kendall, Temporal
|
Feb 27, 2026 |
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Marketing faith-based software to real people, with Nicole Wight, Ministry Brands
|
Feb 13, 2026 |
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Why your sales team ignores your collateral (and how to fix it), with Brittany Shulman, Expedia Group
|
Jan 30, 2026 |
|
Beating the big brands: AI, speed, and smarter marketing, with Yasin Kheradmand, Stakemate
|
Jan 16, 2026 |
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Using AI to free up sales and marketing bandwidth, with Jared Lees, MasterControl
|
Dec 19, 2025 |
|
Building vertical AI products that sell, with David Appel
|
Nov 07, 2025 |
|
How I drove 400% growth in client activation with Sedall Asante, Aptos Labs
|
Oct 10, 2025 |
|
The rise of product marketing in the UAE with Tasneem Taherali
|
Sep 26, 2025 |
|
Why you must bridge the "say-do" gap, with Langley Barth, Intuit
|
Sep 12, 2025 |
|
Going from AI-reactive to AI-first, with Ariana Faustini
|
Aug 29, 2025 |
|
How one tiny UI tweak sparked major backlash, Katie Miller
|
Aug 15, 2025 |
|
Build a killer CI program in 90 days with Karim Wagdy, Product Operations & Strategy at Unifonic
|
Aug 01, 2025 |
|
“We launched win-loss from scratch – here’s what actually worked”
|
Jul 18, 2025 |
|
Build the CI engine your sales team needs
|
Jul 04, 2025 |
|
How Affinity went from 22% to 80% ARR wins in one campaign
|
Jun 20, 2025 |
|
Why rushing AI products backfires
|
Jun 12, 2025 |
|
Going from market rejection to a 4.5x adoption rate
|
May 23, 2025 |
|
Why product adoption starts before the launch, with Simon Gergaud, Product Marketing Manager at HelloAsso
|
May 09, 2025 |
|
How to nail your ICP without a big budget or audience
|
Apr 25, 2025 |
|
Wearing every hat – here’s how he used AI to survive with Shreyans Jain, Founda Health
|
Apr 11, 2025 |
|
Why Uberall redesigned its pricing model, with Cris Thome
|
Mar 14, 2025 |
|
Resilience, reinvention, and carving a path to product marketing success with Pablo Ylarri, Galileo Financial Technologies
|
Jan 31, 2025 |
|
Overcoming the challenges of creating sales collateral with Hannah Pickering, HealthEquity
|
Nov 29, 2024 |
|
Bringing a forgotten product back to life with Matt DePersis
|
Nov 15, 2024 |
|
Unleashing the power of sales-marketing synergy with Aphrodite Brinsmead
|
Nov 01, 2024 |
|
The power of customer feedback with Steffi Li, Zilliz
|
Oct 18, 2024 |
|
How to define you ideal customer profile with Greg Leach, 7shifts
|
Sep 05, 2024 |
|
Lessons in graceful product retirement with Philip Voulgaris
|
Aug 23, 2024 |
|
How to achieve alignment in product marketing with Michele Nieberding, MetaRouter
|
Aug 09, 2024 |
|
How to learn from lost opportunities with Molly Chapman, MoorePay
|
Jul 26, 2024 |
|
Transforming niche products into market leaders: Amitai Richman's success at K2View
|
Jul 12, 2024 |
|
Navigating price increases: Lessons from a fintech PMM leader, with Ginevra Mambretti
|
Jun 28, 2024 |
|
Navigating career challenges in product marketing with Jeff Rezabek
|
Jun 14, 2024 |
|
How Iryna Wagner got her product marketing job at WhatsApp
|
May 10, 2024 |
|
The power of asking ‘why?’: A case study for market research with Andrea Saez
|
Apr 05, 2024 |
|
Lessons in alignment and the power of collaboration with Amit Alagh
|
Mar 22, 2024 |
|
Analyzing pricing strategies for in-app purchases, with Mark Assini
|
Mar 08, 2024 |
|
From layoff to job offer: Navigating product marketing job transitions with Yi Lin Pei
|
Feb 23, 2024 |
|
Quickbase's winning formula for data-driven product marketing with Sarah Din
|
Feb 09, 2024 |
|
How a Guinness World Record stunt sparked 10M app downloads, with Derek Osgood, founder of Ignition
|
Jan 26, 2024 |