Email Swipes | Email marketing teardowns for SaaS brands
By Nikki Elbaz | Email marketing strategist for SaaS brands
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Category: Marketing
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Episodes: 84
Description
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic?
You send an email of course.
These are real challenges that real SaaS brands faced – and solved – with email marketing.
Listen in on SaaS email marketing experiments that worked – and didn’t – to inform and inspire your own SaaS email marketing strategies.
Every other week, an email marketing expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your SaaS email marketing.
| Episode | Date |
|---|---|
|
✨️ Special Episode ✨️ How to make The Internet mad at you for raising your prices (plus: how to raise SaaS prices without raising ire) | Behind the Scenes of the Pricing Increase Emails Report by Open Loop Studio ft. Jess Haney
|
Nov 26, 2025 |
|
REPLAY: Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback
|
Sep 29, 2025 |
|
REPLAY: How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback
|
Sep 24, 2025 |
|
REPLAY: Don't write emails in a silo | Takeaways from Template Teamwork
|
Sep 22, 2025 |
|
REPLAY: How Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template Teamwork
|
Sep 17, 2025 |
|
REPLAY: Even a $1 price increase email is risky | Takeaways from Raising Rates
|
Sep 15, 2025 |
|
REPLAY: How Detrack used a simple feature table in email to increase prices amidst economic uncertainty – without losing customers | Raising Rates
|
Sep 09, 2025 |
|
REPLAY: Even pretty emails should sell | Takeaways from Crafting Conversions
|
Sep 08, 2025 |
|
REPLAY: How we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity | Crafting Conversions
|
Sep 03, 2025 |
|
REPLAY: The #1 strategy for high-touch abandoned cart emails | Takeaways from Budget Breakthrough
|
Sep 01, 2025 |
|
REPLAY: How a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget Breakthrough
|
Aug 27, 2025 |
|
REPLAY: FIRST_NAME is not email personalization | Takeaways from Voter Variations
|
Aug 25, 2025 |
|
REPLAY: How the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter Variations
|
Aug 20, 2025 |
|
REPLAY: Your UX is killing your email performance | Takeaways from Coding Quizzes
|
Aug 18, 2025 |
|
REPLAY: How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience (with Megan Boshuyzen) | Coding Quizzes
|
Aug 13, 2025 |
|
REPLAY: Personalization in email marketing isn't as simple as you think | Takeaways from Personalized Problems
|
Aug 11, 2025 |
|
REPLAY: How Powtoon swiped a hack from their sales rep to increase email opens – and score consistent 40% webinar attendance rates (with Anna Levitin) | Personalized Problems
|
Aug 06, 2025 |
|
REPLAY: Email best practices are meant to be broken | Takeaways from Cold Connections
|
Aug 04, 2025 |
|
REPLAY: How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed (with Alex Sanfilippo) | Cold Connections
|
Jul 30, 2025 |
|
REPLAY: The RIGHT emotions to layer into your email copywriting | Takeaways from Choral Closing
|
Jul 28, 2025 |
|
REPLAY: How Copyhackers used their cart close email to serenade (yes! serenade) their decision-making stragglers – and empower confident decision making (with Ry Schwartz) | Choral Closing
|
Jul 23, 2025 |
|
REPLAY: No feedback is also feedback | Email Takeaways from Sentiment Score
|
Jul 21, 2025 |
|
REPLAY: How Collishop used email ratings to boost birthday conversions by 63.8% (with Jasper Van Laethem) | Sentiment Score
|
Jul 16, 2025 |
|
REPLAY: It's your contractual right to promote yourself to your email subscribers | Takeaways from Content Contract
|
Jul 14, 2025 |
|
REPLAY: How Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content Contract
|
Jul 09, 2025 |
|
REPLAY: How to take your emails omnichannel | Takeaways from Love and Links
|
Jul 07, 2025 |
|
REPLAY: How Bit.ly’s Valentine’s Day email stole the internet’s heart (with Devin O'Toole of Bit.ly) | Love and Links
|
Jul 02, 2025 |
|
REPLAY: Brand forward emails vs. performance marketing | Takeaways from Absurdist Adieu
|
Jun 30, 2025 |
|
REPLAY: How Drizly said goodbye in style – despite the brief requiring an absurd amount of emails (with Jared Jones) | Absurdist Adieu
|
Jun 25, 2025 |
|
REPLAY: How and why to use humor in your emails | Takeaways from Reputation "Rev"amped
|
Jun 23, 2025 |
|
REPLAY: How Rev used email to regain favor after getting trashed by the New York Times (with Nick Gaudio) | Reputation “Rev”amped
|
Jun 18, 2025 |
|
REPLAY: Why future pacing is the #1 email copy hack | Takeaways from Inbox Pause
|
Jun 16, 2025 |
|
REPLAY: How adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox Pause
|
Jun 11, 2025 |
|
50th Episode Bonus: global voices, big email takeaways, + ChatGPT in the kitchen?
|
Jun 04, 2025 |
|
Even pretty emails should sell | Takeaways from Crafting Conversions
|
May 28, 2025 |
|
How we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity | Crafting Conversions
|
May 21, 2025 |
|
How small businesses can successfully DIY their email marketing | Takeaways from Hyping Honey
|
May 14, 2025 |
|
How South Mountain Bees uses email to build buzz before the holiday season (with Adriana Compagnoni) | Hyping Honey
|
May 07, 2025 |
|
Email marketing is not an end, it's a means | Takeaways from Fixing Fatigue
|
Apr 30, 2025 |
|
How Dusk’s last minute lightning bolt landed a 62% form fill rate from a burnt out email list (with Heather Hurd) | Fixing Fatigue
|
Apr 23, 2025 |
|
Even a $1 price increase email is risky | Takeaways from Raising Rates
|
Apr 09, 2025 |
|
How Detrack used a simple feature table in email to increase prices amidst economic uncertainty – without losing customers | Raising Rates
|
Apr 02, 2025 |
|
No feedback is also feedback | Email Takeaways from Sentiment Score
|
Mar 26, 2025 |
|
How Collishop used email ratings to boost birthday conversions by 63.8% (with Jasper Van Laethem) | Sentiment Score
|
Mar 19, 2025 |
|
FIRST_NAME is not email personalization | Takeaways from Voter Variations
|
Mar 12, 2025 |
|
How the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter Variations
|
Mar 05, 2025 |
|
Don't write emails in a silo | Takeaways from Template Teamwork
|
Feb 26, 2025 |
|
How Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template Teamwork
|
Feb 19, 2025 |
|
It's your contractual right to promote yourself to your email subscribers | Takeaways from Content Contract
|
Feb 12, 2025 |
|
How Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content Contract
|
Feb 05, 2025 |
|
Your customers don't have to love your emails | Takeaways from Reply To
|
Oct 09, 2024 |
|
How Doodle played with email to push pain point buttons and increase paid upgrade conversions by 64% | Reply To
|
Oct 02, 2024 |
|
Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback
|
Sep 25, 2024 |
|
How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback
|
Sep 18, 2024 |
|
Email best practices are meant to be broken | Takeaways from Cold Connections
|
Sep 04, 2024 |
|
How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed (with Alex Sanfilippo) | Cold Connections
|
Aug 28, 2024 |
|
Personalization in email marketing isn't as simple as you think | Takeaways from Personalized Problems
|
Aug 21, 2024 |
|
How Powtoon swiped a hack from their sales rep to increase email opens – and webinar attendance (with Anna Levitin) | Personalized Problems
|
Aug 14, 2024 |
|
Why you shouldn't run email split tests | Takeaways from Doughnut Diversification
|
Aug 07, 2024 |
|
How we varied Harvie's email offers, thanks to a cult favorite doughnut shop | Doughnut Diversification
|
Jul 31, 2024 |
|
The RIGHT emotions to layer into your email copywriting | Takeaways from Choral Closing
|
Jul 24, 2024 |
|
How Copyhackers used their cart close email to serenade (yes! serenade) their decision-making stragglers – and empower confident decision making (with Ry Schwartz) | Choral Closing
|
Jul 17, 2024 |
|
Your UX is killing your email performance | Takeaways from Coding Quizzes
|
Jul 10, 2024 |
|
How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience (with Megan Boshuyzen) | Coding Quizzes
|
Jul 03, 2024 |
|
Brand forward emails vs. performance marketing | Takeaways from Absurdist Adieu
|
Jun 26, 2024 |
|
How Drizly said goodbye in style – despite the brief requiring an absurd amount of emails (ith Jared Jones) | Absurdist Adieu
|
Jun 19, 2024 |
|
Bonus Episode: Behind the Scenes of Email Swipes Season 1
|
Jun 05, 2024 |
|
2 secrets for winning email content calendars | Takeaways from COVID Culture
|
May 29, 2024 |
|
How a Vietnamese PSA inspired an email that fostered positivity and social responsibility for Awara | COVID Culture
|
May 21, 2024 |
|
What everyone does wrong with their abandoned cart emails | Takeaways from Forgotten Flights
|
May 14, 2024 |
|
Why future pacing is the #1 email copy hack | Takeaways from Inbox Pause
|
May 08, 2024 |
|
How adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox Pause
|
May 01, 2024 |
|
How POWERUP Toys used nostalgia to lift their abandonment email recovery rate (with Sophia Dagnon of GetUplift) | Forgotten Flights
|
Apr 10, 2024 |
|
Is vulnerability in email marketing important? | Takeaways from Digit Disclosure
|
Apr 03, 2024 |
|
How sharing “bad” numbers built email subscriber trust – and increased signups (with Hannah Shamji) | Digit disclosure
|
Mar 27, 2024 |
|
How and why to use humor in your emails | Takeaways from Reputation "Rev"amped
|
Mar 20, 2024 |
|
How Rev used email to regain favor after getting trashed by the New York Times (with Nick Gaudio) | Reputation “Rev”amped
|
Mar 13, 2024 |
|
The top things to include in your post purchase emails | Takeaways from Survey Sweets
|
Mar 06, 2024 |
|
How Licorice.com uses email to collect inspiring customer feedback (with Jonathan Packer of GOAT Foods) | Survey Sweets
|
Feb 28, 2024 |
|
How to take your emails omnichannel | Takeaways from Love and Links
|
Feb 21, 2024 |
|
How Bit.ly’s Valentine’s Day email stole the internet’s heart (with Devin O'Toole of Bit.ly) | Love and Links
|
Feb 14, 2024 |
|
The #1 strategy for high-touch abandoned cart emails | Takeaways from Budget Breakthrough
|
Feb 07, 2024 |
|
How a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget Breakthrough
|
Jan 31, 2024 |
|
New to Email Swipes? Here's what it's all about!
|
Jan 31, 2024 |