Chaos to Conversions: A Podcast on Launching and Email Marketing

By Melanie Battistelli, OBM and Branda Villacob, Copywriter

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Category: Entrepreneurship

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Subscribers: 2
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Episodes: 96

Description

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 


Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.


Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more. 


Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.



Episode Date
Ep 095: Quarterly vs. Annual Planning
Dec 09, 2025
Ep 094: Want to grow your list in 2026? Start here.
Dec 02, 2025
Ep 093: Live Launching 2026
Nov 25, 2025
Ep 092: The Power of Selling on Your Site with Alexis Porter
Nov 18, 2025
Ep 091: An Email Automation You're Missing (And It's Costing You Money)
Nov 11, 2025
Ep 090: Black Friday Without the Burnout
Nov 04, 2025
Ep 089: Creating a Brand that Stands Out with Kati Zukaitis
Oct 28, 2025
Ep 088: You Planned Your Content, But You're Not Taking Action
Oct 21, 2025
Ep 087: How to Build an Online Community with Ashley Gore
Oct 14, 2025
Ep 086: 5 Email Sequences You Need in Your Business
Oct 07, 2025
Ep 085: "I Don't Know What to Write About..."
Sep 30, 2025
Ep 084: Let's Plan Your Q4 Content in 15 minutes
Sep 23, 2025
Ep 083: How a Podcast Can Grow Your Business with Sara Whittaker
Sep 16, 2025
Ep 082: My Honest Thoughts on Using AI for Copy
Sep 09, 2025
Ep 081: The Debrief Question That Changes Everything
Sep 02, 2025
Ep 080: How to Handle a Pivot
Aug 26, 2025
Ep 079: Emails Sound Repetitive?
Aug 19, 2025
Ep 078: Launch Data
Aug 12, 2025
Ep 077: Website SEO 101 with Kelly Kumler
Aug 05, 2025
Ep 076: Crafting a Launch Sequence
Jul 29, 2025
Ep 075: Launch Bonuses
Jul 22, 2025
Ep 074: Am I Giving Too Much Away?
Jul 15, 2025
Ep 073: How I'm Prepping for Maternity Leave
Jul 08, 2025
Ep 072: Webinar Style Launch - The Hot Girl Summer of Launching Series
Jul 01, 2025
Ep 071: Boosting Client Retention with Offer Suites with Marra McDonald
Jun 24, 2025
Ep 070: How to Interpret Your Email Data
Jun 17, 2025
Ep 069: Paid VS. Free Launch Events - The Hot Girl Summer of Launching Series
Jun 10, 2025
Ep 068: Growing Your List with Virtual Summits
Jun 03, 2025
Ep 067: When to Revamp vs. Rewrite Your Copy
May 27, 2025
Ep 066: Challenge Launch - The Hot Girl Summer of Launching Series
May 20, 2025
Ep 065: Should You Offer Discounts? Let's Debate
May 13, 2025
Ep 064: Should You Use Bundles to Grow Your List?
May 06, 2025
Ep 063: Any Launch Style Can Work—If You Do This First
Apr 29, 2025
Ep 062: Re-engaging and Waking Up Your Email List
Apr 22, 2025
Ep 061: How to Spend Less Time Writing Copy
Apr 15, 2025
Ep 060: The Art of the Pre-Launch Waitlist
Apr 08, 2025
Ep 059: 3 Money Mindset Pieces to Clean Up (as You Grow to Six Figures) with Gina Knox
Apr 01, 2025
Ep 058: Emails Feel Disjointed? How to Streamline Your Content
Mar 25, 2025
Ep 057: The Wildly Underrated Skill That Will Make or Break Your Next Launch
Mar 18, 2025
Ep 056: Balancing AI with Your Unique Abilities to Create Winning Content with Jacinta Gandy
Mar 11, 2025
Ep 055: How Quarterly Planning Helps You Avoid Shiny Object Syndrome
Mar 04, 2025
Ep 054: The “Burn It All Down” Lie That’s Keeping Your Launch Stuck
Feb 25, 2025
Ep 053: Marketing Funnel Series: Bottom of Funnel
Feb 18, 2025
Ep 052: Do You Really Need a Welcome Sequence?
Feb 11, 2025
Ep 051: The First 3 Steps to Take When Hiring
Feb 04, 2025
Ep 050: Marketing Funnel Series: Middle of Funnel
Jan 28, 2025
Ep 049: What’s Wrong With This Email?
Jan 21, 2025
Ep 048: 3 SOPs Every Business Needs
Jan 14, 2025
Ep 047: Marketing Funnel Series: Top of Funnel
Jan 07, 2025
Ep 046: Email Metrics You Need to Track Each Month
Dec 31, 2024
Ep 045: You Didn’t Meet Any of Your Goals in 2024… Now What?
Dec 24, 2024
Ep 044: Tips for Tackling Your Business Finances with Megan Mendez
Dec 17, 2024
Ep 043: Yay or Nay: Creating a Year-Long Email Sequence
Dec 10, 2024
Ep 042: 3 Mistakes People Make During Annual Planning (and what to do instead)
Dec 03, 2024
Ep 041: You Hate Your Offer, Now What?
Nov 26, 2024
Ep 040: Using Systems to Stay Sane During the Holidays with Janice Cook
Nov 19, 2024
Ep 039: Email Burnout: What to Do When You're Tired of Writing
Nov 12, 2024
Ep 038: 4 Ways to Increase Your Revenue this Black Friday
Nov 05, 2024
Ep 037: Marketing Psychology: Scarcity and Anchoring
Oct 29, 2024
Ep 036: Spooky Fears that Hold Your Business Back
Oct 22, 2024
Ep 035: Ultimate Q4 Planning Guide
Oct 15, 2024
Ep 034: We Need to Talk about Batching
Oct 08, 2024
Ep 033: 4 Types of Content You Need in Your Business
Oct 01, 2024
Ep 032: How to Use Storytelling in Your Business with Kris Jones
Sep 24, 2024
Ep 031: How to Write Sales Emails for Digital Products
Sep 17, 2024
Ep 030: 5 Decisions to Make Every Time You Launch
Sep 10, 2024
Ep 029: Tech Stack Wars: Who Has the Better Tech Stack?
Sep 03, 2024
Ep 028: How to Create a Good Lead Magnet
Aug 27, 2024
Ep 027: How to Choose a Workshop Topic for Your Business
Aug 20, 2024
Ep 026: How Website Design Affects Conversions with Stacy Aguilar
Aug 13, 2024
Ep 025: Behind the Scenes of My Client’s Email Strategy
Aug 06, 2024
Ep 024: Launch Math
Jul 30, 2024
Ep 023: If You Don’t Have This in Your Business, We Want to Cry
Jul 23, 2024
Ep 022: Your Webinar Pep Talk
Jul 16, 2024
Ep 021: Email Troubleshooting Tips
Jul 09, 2024
Ep 020: Launch Question Call-In
Jul 02, 2024
Ep 019: You Ghosted Your Email List. Now What?
Jun 25, 2024
Ep 018: Your Mid-Year Pep Talk
Jun 18, 2024
Ep 017: The Power of Collaboration to Grow Your Network with Lauren Fulton
Jun 11, 2024
Ep 016: Should You Let Subscribers Opt Out Of Sales Emails?
Jun 04, 2024
Ep 015: The Biggest Mistake People Make When Hiring a Contractor
May 28, 2024
Ep 014: Should You Trust Big Name Gurus?
May 21, 2024
Ep 013: 3 Elements of a Sales Page You Need
May 14, 2024
Ep 012: How (And Why) You Should Relaunch That Old Offer
May 07, 2024
Ep 011: Does Launching Ever Get Easier? with Malia Rivera
Apr 30, 2024
Ep 010: Clients from Hell (& How to Deal With Them)
Apr 23, 2024
Ep 009: Want to Hire a Copywriter? Things You Need to Know
Apr 16, 2024
Ep 008: Skip the Launch Overwhelm with These Tips
Apr 09, 2024
Ep 007: What The Hell Is Pre-Launch And Why Do You Need It?
Apr 02, 2024
Ep 006: Email Marketing Between Launches: the Do’s and Don'ts
Mar 26, 2024
Ep 005: 3 Reasons You Need a Paid Workshop in Your Offer Suite
Mar 19, 2024
Ep 004: Mastering Market Research for Online Success
Mar 12, 2024
Ep 001: Get Sh*t Done in Q2: Content Planning Strategies that Work
Mar 05, 2024
Ep 002: What If No One Buys?
Mar 05, 2024
Ep 003: How Often Should You Email Your List?
Mar 05, 2024
Introducing Chaos to Conversions!
Feb 05, 2024