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Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.
Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.
Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.
Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.
| Episode | Date |
|---|---|
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Ep 095: Quarterly vs. Annual Planning
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Dec 09, 2025 |
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Ep 094: Want to grow your list in 2026? Start here.
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Dec 02, 2025 |
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Ep 093: Live Launching 2026
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Nov 25, 2025 |
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Ep 092: The Power of Selling on Your Site with Alexis Porter
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Nov 18, 2025 |
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Ep 091: An Email Automation You're Missing (And It's Costing You Money)
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Nov 11, 2025 |
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Ep 090: Black Friday Without the Burnout
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Nov 04, 2025 |
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Ep 089: Creating a Brand that Stands Out with Kati Zukaitis
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Oct 28, 2025 |
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Ep 088: You Planned Your Content, But You're Not Taking Action
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Oct 21, 2025 |
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Ep 087: How to Build an Online Community with Ashley Gore
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Oct 14, 2025 |
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Ep 086: 5 Email Sequences You Need in Your Business
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Oct 07, 2025 |
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Ep 085: "I Don't Know What to Write About..."
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Sep 30, 2025 |
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Ep 084: Let's Plan Your Q4 Content in 15 minutes
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Sep 23, 2025 |
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Ep 083: How a Podcast Can Grow Your Business with Sara Whittaker
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Sep 16, 2025 |
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Ep 082: My Honest Thoughts on Using AI for Copy
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Sep 09, 2025 |
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Ep 081: The Debrief Question That Changes Everything
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Sep 02, 2025 |
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Ep 080: How to Handle a Pivot
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Aug 26, 2025 |
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Ep 079: Emails Sound Repetitive?
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Aug 19, 2025 |
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Ep 078: Launch Data
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Aug 12, 2025 |
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Ep 077: Website SEO 101 with Kelly Kumler
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Aug 05, 2025 |
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Ep 076: Crafting a Launch Sequence
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Jul 29, 2025 |
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Ep 075: Launch Bonuses
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Jul 22, 2025 |
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Ep 074: Am I Giving Too Much Away?
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Jul 15, 2025 |
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Ep 073: How I'm Prepping for Maternity Leave
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Jul 08, 2025 |
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Ep 072: Webinar Style Launch - The Hot Girl Summer of Launching Series
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Jul 01, 2025 |
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Ep 071: Boosting Client Retention with Offer Suites with Marra McDonald
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Jun 24, 2025 |
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Ep 070: How to Interpret Your Email Data
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Jun 17, 2025 |
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Ep 069: Paid VS. Free Launch Events - The Hot Girl Summer of Launching Series
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Jun 10, 2025 |
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Ep 068: Growing Your List with Virtual Summits
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Jun 03, 2025 |
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Ep 067: When to Revamp vs. Rewrite Your Copy
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May 27, 2025 |
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Ep 066: Challenge Launch - The Hot Girl Summer of Launching Series
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May 20, 2025 |
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Ep 065: Should You Offer Discounts? Let's Debate
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May 13, 2025 |
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Ep 064: Should You Use Bundles to Grow Your List?
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May 06, 2025 |
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Ep 063: Any Launch Style Can Work—If You Do This First
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Apr 29, 2025 |
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Ep 062: Re-engaging and Waking Up Your Email List
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Apr 22, 2025 |
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Ep 061: How to Spend Less Time Writing Copy
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Apr 15, 2025 |
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Ep 060: The Art of the Pre-Launch Waitlist
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Apr 08, 2025 |
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Ep 059: 3 Money Mindset Pieces to Clean Up (as You Grow to Six Figures) with Gina Knox
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Apr 01, 2025 |
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Ep 058: Emails Feel Disjointed? How to Streamline Your Content
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Mar 25, 2025 |
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Ep 057: The Wildly Underrated Skill That Will Make or Break Your Next Launch
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Mar 18, 2025 |
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Ep 056: Balancing AI with Your Unique Abilities to Create Winning Content with Jacinta Gandy
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Mar 11, 2025 |
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Ep 055: How Quarterly Planning Helps You Avoid Shiny Object Syndrome
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Mar 04, 2025 |
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Ep 054: The “Burn It All Down” Lie That’s Keeping Your Launch Stuck
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Feb 25, 2025 |
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Ep 053: Marketing Funnel Series: Bottom of Funnel
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Feb 18, 2025 |
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Ep 052: Do You Really Need a Welcome Sequence?
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Feb 11, 2025 |
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Ep 051: The First 3 Steps to Take When Hiring
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Feb 04, 2025 |
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Ep 050: Marketing Funnel Series: Middle of Funnel
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Jan 28, 2025 |
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Ep 049: What’s Wrong With This Email?
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Jan 21, 2025 |
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Ep 048: 3 SOPs Every Business Needs
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Jan 14, 2025 |
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Ep 047: Marketing Funnel Series: Top of Funnel
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Jan 07, 2025 |
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Ep 046: Email Metrics You Need to Track Each Month
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Dec 31, 2024 |
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Ep 045: You Didn’t Meet Any of Your Goals in 2024… Now What?
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Dec 24, 2024 |
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Ep 044: Tips for Tackling Your Business Finances with Megan Mendez
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Dec 17, 2024 |
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Ep 043: Yay or Nay: Creating a Year-Long Email Sequence
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Dec 10, 2024 |
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Ep 042: 3 Mistakes People Make During Annual Planning (and what to do instead)
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Dec 03, 2024 |
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Ep 041: You Hate Your Offer, Now What?
|
Nov 26, 2024 |
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Ep 040: Using Systems to Stay Sane During the Holidays with Janice Cook
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Nov 19, 2024 |
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Ep 039: Email Burnout: What to Do When You're Tired of Writing
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Nov 12, 2024 |
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Ep 038: 4 Ways to Increase Your Revenue this Black Friday
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Nov 05, 2024 |
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Ep 037: Marketing Psychology: Scarcity and Anchoring
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Oct 29, 2024 |
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Ep 036: Spooky Fears that Hold Your Business Back
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Oct 22, 2024 |
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Ep 035: Ultimate Q4 Planning Guide
|
Oct 15, 2024 |
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Ep 034: We Need to Talk about Batching
|
Oct 08, 2024 |
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Ep 033: 4 Types of Content You Need in Your Business
|
Oct 01, 2024 |
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Ep 032: How to Use Storytelling in Your Business with Kris Jones
|
Sep 24, 2024 |
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Ep 031: How to Write Sales Emails for Digital Products
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Sep 17, 2024 |
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Ep 030: 5 Decisions to Make Every Time You Launch
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Sep 10, 2024 |
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Ep 029: Tech Stack Wars: Who Has the Better Tech Stack?
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Sep 03, 2024 |
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Ep 028: How to Create a Good Lead Magnet
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Aug 27, 2024 |
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Ep 027: How to Choose a Workshop Topic for Your Business
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Aug 20, 2024 |
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Ep 026: How Website Design Affects Conversions with Stacy Aguilar
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Aug 13, 2024 |
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Ep 025: Behind the Scenes of My Client’s Email Strategy
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Aug 06, 2024 |
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Ep 024: Launch Math
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Jul 30, 2024 |
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Ep 023: If You Don’t Have This in Your Business, We Want to Cry
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Jul 23, 2024 |
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Ep 022: Your Webinar Pep Talk
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Jul 16, 2024 |
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Ep 021: Email Troubleshooting Tips
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Jul 09, 2024 |
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Ep 020: Launch Question Call-In
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Jul 02, 2024 |
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Ep 019: You Ghosted Your Email List. Now What?
|
Jun 25, 2024 |
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Ep 018: Your Mid-Year Pep Talk
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Jun 18, 2024 |
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Ep 017: The Power of Collaboration to Grow Your Network with Lauren Fulton
|
Jun 11, 2024 |
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Ep 016: Should You Let Subscribers Opt Out Of Sales Emails?
|
Jun 04, 2024 |
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Ep 015: The Biggest Mistake People Make When Hiring a Contractor
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May 28, 2024 |
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Ep 014: Should You Trust Big Name Gurus?
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May 21, 2024 |
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Ep 013: 3 Elements of a Sales Page You Need
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May 14, 2024 |
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Ep 012: How (And Why) You Should Relaunch That Old Offer
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May 07, 2024 |
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Ep 011: Does Launching Ever Get Easier? with Malia Rivera
|
Apr 30, 2024 |
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Ep 010: Clients from Hell (& How to Deal With Them)
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Apr 23, 2024 |
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Ep 009: Want to Hire a Copywriter? Things You Need to Know
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Apr 16, 2024 |
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Ep 008: Skip the Launch Overwhelm with These Tips
|
Apr 09, 2024 |
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Ep 007: What The Hell Is Pre-Launch And Why Do You Need It?
|
Apr 02, 2024 |
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Ep 006: Email Marketing Between Launches: the Do’s and Don'ts
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Mar 26, 2024 |
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Ep 005: 3 Reasons You Need a Paid Workshop in Your Offer Suite
|
Mar 19, 2024 |
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Ep 004: Mastering Market Research for Online Success
|
Mar 12, 2024 |
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Ep 001: Get Sh*t Done in Q2: Content Planning Strategies that Work
|
Mar 05, 2024 |
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Ep 002: What If No One Buys?
|
Mar 05, 2024 |
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Ep 003: How Often Should You Email Your List?
|
Mar 05, 2024 |
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Introducing Chaos to Conversions!
|
Feb 05, 2024 |