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B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful.
Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.
Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
Episode | Date |
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B2B INFLUENCER MARKETING STRATEGIES! Val Riley on Effective Partnerships and LinkedIn Success | Ep 41
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Feb 11, 2025 |
NOTION FACES CAMPAIGN BREAKDOWN! 🎯 LinkedIn Buzz & Lessons for Marketers 🚀 | Ep 40
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Jan 21, 2025 |
ABM & INFLUENCER MARKETING 🎄 Special Collaboration with Mason Cosby & Brianna Doe 🎁 | Ep 39
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Jan 07, 2025 |
Authentic Creator Monetization with Olivia Owens | Ep 38
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Dec 03, 2024 |
Influencer Marketing and Cultural Storytelling with Tameka Bazile | Ep 37
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Nov 19, 2024 |
Building Genuine Connections in Influencer Marketing with Kwame Appiah | Ep 36
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Nov 12, 2024 |
Exploring the Creator Economy with Jayde Powell | Ep 35
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Nov 05, 2024 |
Building B2B Influence: Wix's Approach to Partnerships and Influencer Marketing w/ Sarah Adam | Ep 34
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Oct 29, 2024 |
B2B Influencer Marketing and Content Creation with Todd Clouser & Obaid Durrani | Ep 33
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Oct 22, 2024 |
The Future of B2B Creator Partnerships with David Walsh | Ep 32
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Oct 15, 2024 |
Mastering Social Selling: An Interview with LinkedIn Expert Daniel Disney | Ep 31
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Oct 08, 2024 |
Building Long-Term Influencer Partnerships in B2B w/ Nicole Ponce of Semrush | Ep 30
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Oct 01, 2024 |
Building a Hybrid Influencer and Advisor Program for B2B SaaS with Natalie Marcotullio | Ep 29
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Sep 24, 2024 |
How a Influencer-Led GTM Strategy Builds Stronger Connections Between Brands and Their Audience w/ Nick Bennett | Ep 28
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Sep 17, 2024 |
How Trainual Arbitraged Cameo as an Influencer Tactic in the Early Days + How They Evaluated Success w/ Jonathan Ronzio, Founder of Trainual | Ep 27
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Sep 10, 2024 |
Breaking Down Internal Silos, Setting Expectations, and Trashing Those Cookie Cutter Solutions You Got From LinkedIn w/ Janelle Amos Pt 2 | Ep 26
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Sep 03, 2024 |
What's Working NOW For Influencer Marketing + Minimum Spend Recommendations w/ Janelle Amos (Pt 1) | Ep 25
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Aug 27, 2024 |
How Brands Can Optimize Search Content Through Influencer Campaigns, Identifying The Right Influencers For Your Campaigns, and an Industry Overview At-Large with Nathan Jun Poekert | Ep 24
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Aug 22, 2024 |
How to Build Authentic Partnerships with Creators w/ Bridget Poetker | Ep 23
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Aug 13, 2024 |
Common Mistakes Brands Make When Starting With LinkedIn Influencer Marketing + LinkedIn Influencer Marketing For B2C Brands?!? Featuring AJ Eckstein, CEO of Creator Match | Ep 22
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Aug 06, 2024 |
How ActiveCampaign Built a Winning Influencer Program + Tons of Tactics & Insights You Haven't Heard Before w/ Casey Hill | Ep 21
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Jul 30, 2024 |
Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20
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Jul 25, 2024 |
Leveraging LinkedIn for Influencer Marketing and Content Creation with Tobi Oluwole | Ep 19
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Jul 16, 2024 |
Creating Influential Content, The Micro Vs. Macro Influencer Debate, and Building Real Relationships With Creators You Aren't Actively Collaborating With ft. Lloyd George of Agency Cliquish | Ep 18
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Jul 09, 2024 |
How "Hanna Gets Hired" Moved From 9-5 To Full-Time Creator And What She Looks For When Partnering With Brands | Ep 17
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Jul 02, 2024 |
This Company Is Giving Creators A LIFETIME REVENUE SHARE Deal w/ Alex Boyd of Aware | Ep 16
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Jun 25, 2024 |
Takeaways From Sprout Social's Influencer Marketing Event and How to Partner With Creators | Bri's Brief | Ep 15
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Jun 18, 2024 |
Why Your Influencer Campaigns Benefit From Diversity and Representation | Bri's Brief | Ep 14
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Jun 11, 2024 |
The Easy Mode Framework For Building A Content Engine With Obaid Durrani | Ep 13
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Jun 04, 2024 |
B2B Influencer Partnerships: A Deep Dive with Sendoso's Katie Penner | Ep 12
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May 28, 2024 |
Building Meaningful Influencer Partnerships with ZoomInfo's Justin Levy | Ep 11
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May 21, 2024 |
B2B Influencer Marketing with Christina Le: Budgeting, Rates, and Relationship Building | Ep 10
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May 14, 2024 |
How to Create Content Consistently For B2B Influencer Partnerships | Bri's Brief | Ep 9
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May 07, 2024 |
Media Kit 101 — What to Include, How to Position Yourself, and More | Bri's Brief | Ep 8
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Apr 30, 2024 |
Influencer NEEDS That You MUST Know | Bri's Brief | Ep 7
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Apr 23, 2024 |
How to Avoid Being a PAIN When Working With B2B Influencers | Bri's Brief | Ep 6
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Apr 16, 2024 |
How To Build Your FIRST B2B Influencer Campaign | Bri's Brief | Ep 5
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Apr 09, 2024 |
Building a Creative Brief | Bri's Brief | Ep 4
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Apr 02, 2024 |
Eenie Meenie Miney... Who Do I Pick?? | Bri's Brief | Ep 2
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Mar 26, 2024 |
Try THIS For an 85% Response Rate! | Bri's Brief | Ep 3
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Mar 26, 2024 |
Why Influencer Marketing?? | Bri's Brief | Ep 1
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Mar 26, 2024 |
Trailer Episode
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Feb 21, 2024 |