How Stories Happen
By Jay Acunzo
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Category: Marketing
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Subscribers: 5
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Episodes: 58
Description
Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.
| Episode | Date |
|---|---|
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Improving the signature speech of a marketing entrepreneur
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Jan 09, 2026 |
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My process for booking keynotes (the engine most overlook)
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Dec 19, 2025 |
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Scott Stratten: Keynotes say, "I dare you to look away"
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Dec 11, 2025 |
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David Burkus: Stories about others should still say something about YOU
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Nov 08, 2025 |
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David C. Baker: Clarity comes *in* the articulation, not before it
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Oct 30, 2025 |
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Coaching call: Jay develops the premise of an entrepreneur and coach
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Oct 02, 2025 |
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Jordan Geary: Lessons from Sesame Workshop and an Emmy-Award Winning Producer
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Sep 26, 2025 |
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Neen James: how to create visual frameworks to elevate your business
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Sep 10, 2025 |
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Chris Ducker: why you need a catalyst story to increase influence
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Sep 04, 2025 |
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Jessica Abel: Author of my favorite book on storytelling ever
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Aug 19, 2025 |
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Why some people earn passionate fans and others don't
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Aug 13, 2025 |
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Tom Webster: podcasting's top researcher on how to tell the story of numbers
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Aug 05, 2025 |
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Mark Schaefer: How to create urgency in an audience through your stories
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Jul 24, 2025 |
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Erin Halper: What consultants who share content need to realize
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Jul 15, 2025 |
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Six-Way Stories: a method for you to become a stronger storyteller
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Jun 27, 2025 |
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How to resonate with experienced pros (stop being tricked by the internet)
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Jun 04, 2025 |
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Steve Pratt: Storytelling lessons from the MTV of Canada and #1-ranked podcasts
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May 29, 2025 |
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BEST OF HSH: Andrew Davis on figuring out your story
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May 21, 2025 |
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Make me care: Lessons from Roy Kent and Seth Godin
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May 07, 2025 |
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Dorie Clark: How to turn expertise into breakthrough ideas
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Apr 30, 2025 |
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Justin Moore: How he altered his storytelling to resonate with more people
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Apr 18, 2025 |
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My recipe for great stories
|
Apr 11, 2025 |
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Neal Foard: How to tell small stories with big meaning to persuade and inspire
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Mar 27, 2025 |
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Jay Answers Your Questions about Public Speaking as Marketing Approach, Revenue Engine, and Creative Craft
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Mar 19, 2025 |
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The elements of stronger messages & how to say what they can’t unhear, with Tamsen Webster, message designer
|
Mar 14, 2025 |
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A trick from John Mulaney to create better content
|
Mar 07, 2025 |
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"Stories that inspire more stories: that's what I'm after" - Brad Montague, children's author and keynote speaker
|
Feb 28, 2025 |
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If growth is hard, you might need your "idea before the idea"
|
Feb 21, 2025 |
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“Is this ANNything?” Ann Handley Returns to Work Out New Drafts
|
Feb 14, 2025 |
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“You can’t make pottery without clay” | Elise Hu dissects her TED Talk
|
Feb 07, 2025 |
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How to find powerful stories everywhere | Jay Baer, hall-of-fame speaker & NY Times bestselling business author
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Jan 31, 2025 |
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"It's not effortless, it's intentional" | Mike Ganino, keynote director & author
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Jan 24, 2025 |
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“Little nuggets take your story furthest” I Veronica Romney - Author, Entrepreneur, and Marketing Leader
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Jan 17, 2025 |
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“Great stories are ownable” | Ron Tite, keynote speaker and agency exec
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Jan 10, 2025 |
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Whisper
|
Dec 27, 2024 |
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"Specific moments make it feel real" | Natalie Taylor, B2B marketing leader
|
Dec 23, 2024 |
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"The personal is more universal than we think it is" | Sarah Stockdale, CEO of Growclass
|
Dec 16, 2024 |
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“Now is the time to double down on your story” I Shez Mehra, creative entrepreneur and DJ
|
Dec 09, 2024 |
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The 2 questions (and a quote) that helped me most in 2024
|
Dec 02, 2024 |
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"Your brain is a straight line machine" I Melanie Deziel, author and speaker
|
Nov 25, 2024 |
|
A repeatable system for stronger ideas and stories
|
Nov 04, 2024 |
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Designing a New Signature Talk Beat by Beat with Justin Moore (Founder of Creator Wizard, Author of Sponsor Magnet)
|
Oct 28, 2024 |
|
Seth Godin Dissects a Signature Story
|
Oct 21, 2024 |
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“Is this ANNything?” Ann Handley and Jay Acunzo Work Out New Drafts
|
Oct 14, 2024 |
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“We’re both the heroes and the villains in our own stories” | Chase Jarvis, Photographer + Entrepreneur + Author of Never Play It Safe
|
Oct 07, 2024 |
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"If all knowledge is experience, all wisdom is framework" | Laura Gassner Otting, Keynote Speaker & Author
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Sep 30, 2024 |
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Working out a new TED Talk with Simone Stolzoff, Author & Journalist
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Sep 25, 2024 |
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“A perfectly competent character is boring” | Nat Eliason, Author & Essayist
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Sep 16, 2024 |
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What it takes to craft a signature story | Susan Boles, CFO, Business Strategist & Podcaster
|
Aug 19, 2024 |
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To tell stronger stories, understand yourself first | Ryan Hawk & Brook Cups, Coauthors of The Score That Matters
|
Aug 05, 2024 |
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“You have to work against people assuming they know how this goes” | Danielle Bayard Jackson, Author of Fighting for Our Friendships
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Jul 22, 2024 |
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“I could tell this story in 1950 or 2024” | Scott Monty, Exec. Coach and Speaker
|
Jul 08, 2024 |
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“Words can do WHAT?! Are we serious right now?!” | Tucker Bryant, Poet & Keynote Speaker
|
Jun 24, 2024 |
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“We congregate around emotional stories” | Rand Fishkin, CEO of SparkToro
|
Jun 10, 2024 |
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“How do we all sign our work?” | Ann Handley, Author & Keynote Speaker
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May 27, 2024 |
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“A story needs a job to do” | Michelle Warner, Business Designer & Strategist
|
May 13, 2024 |
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“The only way to figure out a story is to tell it” | Andrew Davis, Keynote Speaker
|
Apr 29, 2024 |
|
Introducing How Stories Happen: Business Builders Dissect Their Signature Stories Piece by Piece
|
Mar 18, 2024 |