Coffees & Content | Marketing, Social Media & Digital Strategy Podcast
By Loren Tomlinson | The Social Collective, Marketing & Social Media
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Episodes: 109
Description
Coffees & Content | What's Actually Working in Marketing Right Now
If you want straight-to-the-point marketing insights you can actually use, you're in the right place.
Hosted by Loren Tomlinson, founder of The Social Collective, international speaker, and social media strategist. Loren and her team run marketing every week for service businesses across NZ and Australia. The ads, the content, the email, all of it. This podcast is where they report back.
Coffees & Content covers what's working right now, what's changed, and what they'd do differently, straight from inside the accounts. Expect real talk on the digital space, the strategies delivering results this week, and honest conversations about what it actually takes to make marketing perform.
No fluff. No textbook advice. Just the stuff that matters, from people doing the job in real time.
Grab a coffee, hit play, and let's get into it.
🎙️ Presented by The Social Collective. Follow & connect: @loren.thesocialcollective
| Episode | Date |
|---|---|
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Your Competitors Can Copy Everything ... Except This with Britt Austin
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Oct 03, 2026 |
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"Going Viral Is the Easy Part" - Live Panel From The Social Summit
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Sep 27, 2026 |
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What Australia's Top Brands Know About Going Viral
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Sep 19, 2026 |
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When Things Get Quiet, STOP Comparing Your Business!
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Sep 13, 2026 |
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You Don't Need a Unicorn! How to Know What Marketing Help You Actually Need
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Sep 05, 2026 |
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The Questions Everyone's Actually Asking About AI
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Aug 30, 2026 |
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603: Live From Cocktails & Conversations: The AI Panel
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Aug 22, 2026 |
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602: Why In-Person Events Are Your Best Marketing Move
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Aug 16, 2026 |
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601: Why Coffees & Content Is Back (And What Changed)
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Aug 08, 2026 |
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From Face-to-Face to Follow Up - Recorded live at the NZ Winter Gift Fairs, Christchurch
|
Jul 21, 2026 |
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Why Your AI Content Sounds Like Everyone Else's (And How to Fix It)
|
Jul 14, 2026 |
|
I Didn't Open a Studio for the Reason You Think
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Jul 07, 2026 |
|
No New Episode This Week (But Big News Is Coming)
|
Jul 02, 2026 |
|
Coffees and Content: LinkedIn, AI Search & Getting Found in 2026
|
Jun 28, 2026 |
|
Why Your Marketing Keeps Falling Apart (And It's Got Nothing To Do With Your Content)
|
Jun 23, 2026 |
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The Algorithm Isn't Punishing AI. It's Punishing Sameness | Coffees & Content
|
Jun 21, 2026 |
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Ecommerce vs Service Marketing: What Happens After the Lead Comes In
|
Jun 18, 2026 |
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Coffees and Content: Social Media Is the Shop Front Now
|
Jun 15, 2026 |
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Your Referrals Will Dry Up. Here's What to Build Now.
|
Jun 09, 2026 |
|
Coffees & Content: Instagram Now Rewards Shares (And Two Other Updates You Need This Week)
|
Jun 08, 2026 |
|
How to Use LinkedIn to Grow Your Business in 2026
|
Jun 02, 2026 |
|
Coffees and Content: ChatGPT Ads Are Here and Instagram Reach Is Dead
|
May 31, 2026 |
|
Why your pipeline is drying up - and the marketing levers you need to pull right now
|
May 26, 2026 |
|
Why Instagram hashtags are dying - and why LinkedIn is your biggest missed opportunity
|
May 24, 2026 |
|
We need to talk about what's next ...
|
May 19, 2026 |
|
How Video Killed the Podcast Star (and a serious look at our marketing)
|
May 12, 2026 |
|
Community, Resilience & What I Took Away From the Social Summit
|
Apr 28, 2026 |
|
How We Actually Use AI at the Social Collective (And What We'll Never Let It Do)
|
Apr 22, 2026 |
|
Building a Personal Brand That Actually Works With Stephanie Lai
|
Apr 14, 2026 |
|
Marketing Decisions That Actually Moved the Needle in 2025
|
Apr 07, 2026 |
|
How We Sold Out Our Biggest Event Yet in Two Weeks (With Zero Ad Spend)
|
Mar 31, 2026 |
|
I'm Back!! Where I've Been & What's Coming in 2026
|
Mar 24, 2026 |
|
From My Lounge Room to a Sydney Hotel Room: How I Built the Podcast I Once Dreamed Of
|
Dec 17, 2025 |
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Should You Even Bother Posting in December?
|
Dec 09, 2025 |
|
How to Keep Clients Coming While You’re on Holiday
|
Dec 02, 2025 |
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5 Ways to Nail Your Christmas Marketing Without Selling Your Soul
|
Nov 25, 2025 |
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Scaling Events, Energy & Impact with Amy Dickinson
|
Nov 18, 2025 |
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How to Simplify Your Black Friday Strategy (Without the Stress)
|
Nov 12, 2025 |
|
5 Marketing Shifts Every Business Owner Needs to Make Before 2026
|
Nov 04, 2025 |
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BONUS: Social Media is FAKE - What You’re Not Seeing Behind “Success” Online
|
Oct 15, 2025 |
|
Instagram DMs That Convert: The Secrets Behind High-Performing Sales
|
Aug 07, 2025 |
|
Essential Strategies for Small Business Growth
|
Jul 31, 2025 |
|
Social Sessions: The Power of Social Media Trends
|
Jul 23, 2025 |
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Growth Edit (Mini Series) Ep. 3: From Service Provider to CEO: A Mindset Shift
|
Jul 15, 2025 |
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Growth Edit (Mini Series) Ep.2: Mastering the Art of Selling
|
Jul 09, 2025 |
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Growth Edit (Mini Series) Ep. 1: Simplify Your Strategy with Content Batching, Pillars & Systems
|
Jul 02, 2025 |
|
Marketing Masterclass: How to Market Like a Modern CEO (Systems, Clarity & CEO Energy)
|
Jun 25, 2025 |
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Mid-Year Marketing Reset: 5 Quick Fixes to Reignite Your Content
|
Jun 19, 2025 |
|
Social Sessions: How DMs, Community & “How I” Content Are Changing the Game
|
Jun 11, 2025 |
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What Every 6-Figure Founder Knows About Content ... That Most People Don’t!
|
May 28, 2025 |
|
The Essential Guide to Effective Facebook Advertising (TBT)
|
May 21, 2025 |
|
Social Sessions: ChatGPT Hacks, TikTok Truths & What’s Working in Social Media Right Now
|
May 15, 2025 |
|
Content Planning 101: Mastering Your Content Pillars (TBT)
|
May 07, 2025 |
|
It’s Not Your Offer - It’s Your Messaging (And What to Fix When Sales Are Slow)
|
Apr 30, 2025 |
|
Building a Marketing Community That Actually Matters (with Chanel Clark)
|
Apr 23, 2025 |
|
How to Build a Business Community That Lasts - with Golden Brands Founder, Lisa Macale
|
Apr 16, 2025 |
|
5 Unexpected Places to Find Content Ideas When You’re Totally Stuck
|
Apr 09, 2025 |
|
How to Market a Conference, Build Hype Online + Sell Out Your In-Person Event with Amy Dickinson of The Social Summit
|
Apr 02, 2025 |
|
Growing a Podcast & Community While Working Full-Time — with Ebony from Can I Buy You a Coffee
|
Mar 26, 2025 |
|
The Visibility Formula: How to Get Seen, Trusted & Converting Faster
|
Mar 19, 2025 |
|
How to Build a Powerful Personal Brand on LinkedIn with Rosie Chong
|
Mar 12, 2025 |
|
How to Build an Authentic Brand That Converts in 2025
|
Mar 05, 2025 |
|
Coffees & Content is BACK ... and with a brand new intro for Season 3! 🚀🎙️
|
Mar 04, 2025 |
|
{MINI} The Reality Behind Social Media: Influencer Truths
|
Jan 27, 2025 |
|
{MINI} Making Genuine Connections in a Digital World
|
Jan 22, 2025 |
|
{MINI} Step into the Spotlight: Share Your Business Story!
|
Jan 20, 2025 |
|
{MINI} Master Your Online Presence: Build Your Confidence!
|
Jan 15, 2025 |
|
{MINI} Can AI Truly Replace Human Ingenuity?
|
Jan 13, 2025 |
|
{MINI} Marketing Magic: How to Stand Out in the Digital Age with Your Unique Voice
|
Jan 08, 2025 |
|
{MINI} The Hidden Strength of Silent Fans
|
Jan 06, 2025 |
|
{MINI} Why Quick Marketing Wins are Unrealistic
|
Jan 01, 2025 |
|
{MINI} Omni-Channel Marketing for Maximum Impact
|
Dec 30, 2024 |
|
{MINI} Multi-Platform Strategy: A Must for Modern Marketing
|
Dec 25, 2024 |
|
216 - 2025 Social Media Predictions + Stress-Free Holiday Marketing Tips
|
Dec 17, 2024 |
|
215 - Lessons Learned & Goals Set: How to Make 2025 Your Best Year Yet!
|
Dec 13, 2024 |
|
214 - Instagram Hashtag Changes: What They Mean for Your Marketing Strategy
|
Dec 03, 2024 |
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213 - Maximise Your Reach: The Latest Social Media Updates for Creators and Brands
|
Nov 26, 2024 |
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212 - Why Comparison Hurts Your Success — Especially in Marketing and Business
|
Nov 19, 2024 |
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211 - How I Built a Business That Lets Me Truly Unplug (And How You Can, Too)
|
Nov 12, 2024 |
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210 - 5 Tips to Nail Your Christmas Marketing (Without the Stress)
|
Nov 05, 2024 |
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209 - October Social Media Updates You Can’t Afford to Miss
|
Oct 29, 2024 |
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208 - Don’t Skip These Steps: Your Marketing Strategy Before Content
|
Oct 22, 2024 |
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207 - Let Go to Grow: How Outsourcing Can Boost Your Business (and Save Your Sanity)
|
Oct 15, 2024 |
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206 - Stay Ahead of the Curve: Latest Social Media Updates
|
Oct 08, 2024 |
|
205 - Authentic Marketing Foundations: Essential Strategies for Small Business Growth
|
Oct 01, 2024 |
|
204 - Start Strong, Stay Consistent: Getting Up & Running on Social Media
|
Sep 24, 2024 |
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203 - The Ultimate Guide to Selling Right on Instagram
|
Sep 17, 2024 |
|
202 - Social Media Updates & Significant Stats: What You Need to Know!
|
Sep 10, 2024 |
|
201 - We're BACK!! From Stuck to Strategic: Why You Need to Review Your Social Media Content
|
Sep 03, 2024 |
|
{Repeat} How to Recession-Proof Your Marketing: A Social Media Survival Guide
|
Aug 07, 2024 |
|
118 - The Final Sip (for season 1)
|
Jul 30, 2024 |
|
117 - Instagram Reels Strategy, Viral Content Tips, and LinkedIn Growth Hacks
|
Jul 23, 2024 |
|
116 - The Essential Guide to Effective Facebook Advertising
|
Jul 16, 2024 |
|
115 - Why Has Your Reach & Engagement Plummeted? Algorithm Chats
|
Jul 09, 2024 |
|
114 - Maximising ROI vs ROAS: Decoding Investment Metrics and Outsourcing
|
Jul 02, 2024 |
|
113 - Marketing During a Recession: How to Stand Out & Keep Your Audience Engaged
|
Jun 25, 2024 |
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112 - Confidence Boost: Overcoming Social Media Fears as a Business Owner
|
Jun 18, 2024 |
|
111 - The Power of UGC
|
Jun 11, 2024 |
|
110 - Turning Social Media Connections into Real-World Results
|
Jun 04, 2024 |
|
109 - Inside Instagram: Adam Mosseri's Insights and Algorithm Changes
|
May 28, 2024 |
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108 - Do You Need to Be on ALL Social Media Platforms?
|
May 21, 2024 |
|
107 - AI, Advertising, and SEO: Insider Tips from the Digital Marketers Australia Conference
|
May 14, 2024 |
|
106 - HAVE YOU REALLY BEEN SHADOW BANNED?!
|
May 07, 2024 |
|
105 - Recession-Proof Your Marketing: A Social Media Survival Guide
|
Apr 30, 2024 |
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104 - Content Planning 101: Mastering Your Content Pillars
|
Apr 23, 2024 |
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103 - Keeping Up with your Socials: Latest Platform Updates
|
Apr 16, 2024 |
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102 - The Secret to Winning at Holistic Digital Marketing
|
Apr 09, 2024 |
|
101 - The First Sip: Diving into Digital Marketing
|
Apr 02, 2024 |
|
Welcome to Coffees and Content with Loren Tomlinson
|
Mar 25, 2024 |