Open Market
By Joe Zappa
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Category: Marketing
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Episodes: 53
Description
Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.
| Episode | Date |
|---|---|
|
LUMA Recap and the 4 Big Advertising Trends
|
Jun 04, 2025 |
|
SWYM Messaging Workshop with CEO Ravi Patel
|
May 28, 2025 |
|
Retail Media Messaging Workshop with Kevel CEO James Avery
|
May 21, 2025 |
|
How to Turn Your Value Prop into a Story
|
May 14, 2025 |
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Is It POSSIBLE for Jeff Green to Crush it on LinkedIn?
|
May 07, 2025 |
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The Next $1B Commerce Media Business with PayPal Ads GM Dr. Mark Grether
|
Apr 30, 2025 |
|
From Brand Safety to Suitability with Michael Bishop and Rich Raddon
|
Apr 23, 2025 |
|
AI, Work Productivity Gaps, and Customer Experience with Crosshatch CEO Soren Larson
|
Apr 16, 2025 |
|
The OpenAI Ad Opportunity, Second-Time Founders, and Reading Your Coworkers
|
Apr 09, 2025 |
|
AI for the Open Web and Product-Market Fit Is Like ... Porn?
|
Apr 02, 2025 |
|
A Deep Dive into Adtech M&A with Azerion’s Matt Newcomb
|
Mar 26, 2025 |
|
Practical Takeaways from the Scope3 AI and Aperiam 2.0 Launches
|
Mar 19, 2025 |
|
Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie
|
Mar 12, 2025 |
|
Creating Shareholder Value with Marpipe CEO Dan Pantelo
|
Mar 05, 2025 |
|
Measuring B2B Marketing with Octane11 CEO Dan Rosenberg
|
Feb 26, 2025 |
|
Attention, Adtech Hype, and Getting Denied a Raise with Eric and Joe
|
Feb 19, 2025 |
|
Debate! Outcomes Era vs Quality Era with Erez Levin
|
Feb 12, 2025 |
|
The AI-Inflected Future of Ads with OpenAds Co-Founder Michael Bishop
|
Feb 05, 2025 |
|
The Future of AI and Customer Experiences with Crosshatch CEO Soren Larson
|
Jan 29, 2025 |
|
How Adtech GTM Is Changing with Peer39 CEO Mario Diez
|
Jan 22, 2025 |
|
Live from CES: What's Next for Viant AI with Viant CEO Tim Vanderhook
|
Jan 15, 2025 |
|
Building a Community with AdTech God
|
Jan 08, 2025 |
|
Lessons from 2024 and Predictions for 2025
|
Jan 01, 2025 |
|
Inventing Performance TV with Jason Fairchild
|
Dec 18, 2024 |
|
Rising from the Ashes of MediaMath with AdLib CEO Mike Hauptman
|
Dec 11, 2024 |
|
Charting New Territory for DMPs with Permutive CEO Joe Root
|
Dec 04, 2024 |
|
Getting in the Arena with Matt Barash
|
Nov 25, 2024 |
|
Moving Marketing to the Boardroom with Goodway Group CEO Jay Friedman
|
Nov 20, 2024 |
|
Preaching in the Desert with ID5's Mathieu Roche
|
Nov 13, 2024 |
|
Expanding CTV Access to SMBs with Vibe’s Arthur Querou
|
Nov 04, 2024 |
|
Deep Dive on Acquisitions with LUMA’s Terry Kawaja
|
Oct 30, 2024 |
|
“The Most Anticlimactic Moment” and Other Lessons from Undertone
|
Oct 23, 2024 |
|
Why Sincera Is So Bad at Marketing with Sincera Founder Mike O'Sullivan
|
Oct 16, 2024 |
|
Taste as a Differentiator, Hiring a Head of Growth, and Zuck
|
Oct 09, 2024 |
|
Building Businesses on Thought Leadership with Eric Seufert
|
Oct 02, 2024 |
|
The Vanderhooks on the Best Adtech Product Launch… Ever?
|
Sep 25, 2024 |
|
The Common Traits of Eric’s 3 Most Successful Investments
|
Sep 18, 2024 |
|
Founder Mode with mParticle's Michael Katz
|
Sep 11, 2024 |
|
Building a Dynamic Culture and Tackling Big Problems with Brian O’Kelley
|
Sep 04, 2024 |
|
The Non-Founder Path to CEO with Lauren Wetzel
|
Aug 28, 2024 |
|
PR Is Dead. Long Live PR!
|
Aug 21, 2024 |
|
How Do You Become an Investor?
|
Aug 14, 2024 |
|
Marketing Grab Bag: Attribution, Cookies, and Toad!
|
Aug 07, 2024 |
|
Building Sales Orgs at Twitter and tvScientific with Chris Riedy
|
Jul 31, 2024 |
|
What Does Strategic Marketing Actually Look Like?
|
Jul 24, 2024 |
|
How Eric and Mike Built Undertone to a $180M Exit
|
Jul 17, 2024 |
|
Creating an Audio Behemoth with Vox's Ryan Pauley
|
Jul 10, 2024 |
|
4 Ways to Win with AdTech Marketing
|
Jul 03, 2024 |
|
What Makes a Great AdTech CEO?
|
Jun 26, 2024 |
|
What to Do If Your Market Isn’t Big Enough
|
Jun 19, 2024 |
|
How to Grow Adtech Companies from $1M to $10M
|
Jun 12, 2024 |
|
Why You Should Hire a Chief Audience Officer
|
Jun 05, 2024 |
|
How to Reverse-Engineer a $10M Adtech Exit
|
May 28, 2024 |