I'm Will Cliff, a former professional rugby player with a 16-year career, including 14 memorable seasons at Sale Sharks. 

After retiring in 2023, I transitioned from the field to the boardroom as the head of Franklyn Elite Sports. My mission is clear: to empower athletes by safeguarding their future, maximising their financial potential, and helping them make the most of their sporting careers.

I've launched the Behind The Curtain podcast to pull back the veil on the world of professional sports. Through candid conversations with my connections in the industry, we'll dive into what truly motivates top athletes, explore their strategies for staying at the peak of their game, and uncover the realities of life in the spotlight.