The Persuasion Game
By The Forge
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Category: Marketing
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Subscribers: 14
Reviews: 0
Episodes: 36
Description
Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
| Episode | Date |
|---|---|
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The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans
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Feb 03, 2026 |
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Our take on marketing, strategy and insights in 2026
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Jan 20, 2026 |
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Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society
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Jan 06, 2026 |
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2025’s Christmas Ads: Which ones will drive sales?
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Dec 16, 2025 |
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Unlock brand growth with marketing's secret weapon, with Richard Shotton
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Dec 02, 2025 |
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Rebranding an icon, with Chris Willingham, CMO, Brompton Bicycle
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Nov 18, 2025 |
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How a film transformed Johnnie Walker’s prospects, with Stephen White, Diageo
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Nov 04, 2025 |
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Why 80% of innovations fail, with Shafik Saba, Global Lead, Front End Innovation, Haleon
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Oct 21, 2025 |
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Creator marketing is booming - what’s in it for you? With Fiona Hughes, Creator Marketing Expert
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Oct 07, 2025 |
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How to win in shopper marketing, with Sarah Dossett, Mars
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Sep 23, 2025 |
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What next for AI and insights? With Nick Graham and Jonathan Williams
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Sep 09, 2025 |
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How to thrive in an AI-powered world, with Anneke Quinn-de Jong, AI & U
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Aug 26, 2025 |
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Tips and secrets from a professional negotiator, with Dan Hughes, Bridge Ability
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Aug 12, 2025 |
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Why we’re in a golden age for consumer insights, with Fenny Léautier, Philips
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Jul 29, 2025 |
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Marketing to tomorrow’s ageing consumers, with Jennifer Whyte, Front End Innovation, Haleon
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Jul 15, 2025 |
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Winning in a declining category, with Grant McKenzie, Ex-CMO, Asahi
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Jul 01, 2025 |
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Three steps to portfolio success: Learning from leading brands with Steven Melford
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Jun 17, 2025 |
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The key to brand success? Look after the core - with Amit Singh
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Jun 03, 2025 |
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5 steps to innovation magic: Lessons from leading FMCG brands with Dan Quinn
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May 20, 2025 |
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The secret to a winning portfolio with Sally Smallman, Diageo
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May 06, 2025 |
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Are all brands challengers now? Learnings from Advertising Week Europe
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Apr 22, 2025 |
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Julian Gomez Part 2: Unlocking brand portfolio growth
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Apr 01, 2025 |
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The case for diversity in marketing with Julian Gomez
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Mar 18, 2025 |
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Reimagining funeral care with Poppy Mardall, Poppy’s Funerals
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Mar 04, 2025 |
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Advertising in the digital age with Nick Manning and Caroline Marshall
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Feb 18, 2025 |
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Unlocking the power of partnerships with Selina Sykes
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Feb 04, 2025 |
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Crafting unique non-alcoholic experiences with Imme Ermgassen, Botivo
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Jan 21, 2025 |
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Combatting boring sustainability stories with Joss Ford, Enviral
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Jan 07, 2025 |
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What strategy can teach us about Christmas
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Dec 17, 2024 |
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Breaking through in innovation with Jane Buck, Cadbury.
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Dec 03, 2024 |
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Bringing modernity to iconic brands with Nick Graham: Lessons from PepsiCo and Mondelēz
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Nov 19, 2024 |
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Marketing a challenger brand with Katie Evans, Burger King UK
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Nov 05, 2024 |
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Playing the innovation long game at Asahi with Grant Mckenzie
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Oct 22, 2024 |
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Unlocking your potential with Alex O'Rourke, LockSmith
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Oct 08, 2024 |
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Marketing premium spirits with Paul Thomas, Suntory Global Spirits
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Sep 24, 2024 |
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Introducing... The Persuasion Game
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Sep 19, 2024 |