The Persuasion Game

By The Forge

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Category: Marketing

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Subscribers: 1
Reviews: 0
Episodes: 22

Description

Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.

Episode Date
Marketing to tomorrow’s ageing consumers, with Jennifer Whyte, Front End Innovation, Haleon
Jul 15, 2025
Winning in a declining category, with Grant McKenzie, Ex-CMO, Asahi
Jul 01, 2025
Three steps to portfolio success: Learning from leading brands with Steven Melford
Jun 17, 2025
The key to brand success? Look after the core - with Amit Singh
Jun 03, 2025
5 steps to innovation magic: Lessons from leading FMCG brands with Dan Quinn
May 20, 2025
The secret to a winning portfolio with Sally Smallman, Diageo
May 06, 2025
Are all brands challengers now? Learnings from Advertising Week Europe
Apr 22, 2025
Julian Gomez Part 2: Unlocking brand portfolio growth
Apr 01, 2025
The case for diversity in marketing with Julian Gomez
Mar 18, 2025
Reimagining funeral care with Poppy Mardall, Poppy’s Funerals
Mar 04, 2025
Advertising in the digital age with Nick Manning and Caroline Marshall
Feb 18, 2025
Unlocking the power of partnerships with Selina Sykes
Feb 04, 2025
Crafting unique non-alcoholic experiences with Imme Ermgassen, Botivo
Jan 21, 2025
Combatting boring sustainability stories with Joss Ford, Enviral
Jan 07, 2025
What strategy can teach us about Christmas
Dec 17, 2024
Breaking through in innovation with Jane Buck, Cadbury.
Dec 03, 2024
Bringing modernity to iconic brands with Nick Graham: Lessons from PepsiCo and Mondelēz
Nov 19, 2024
Marketing a challenger brand with Katie Evans, Burger King UK
Nov 05, 2024
Playing the innovation long game at Asahi with Grant Mckenzie
Oct 22, 2024
Unlocking your potential with Alex O'Rourke, LockSmith
Oct 08, 2024
Marketing premium spirits with Paul Thomas, Suntory Global Spirits
Sep 24, 2024
Introducing... The Persuasion Game
Sep 19, 2024