Lending Leadership

By HMA Mortgage

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Episodes: 106

Description

Building a successful mortgage career takes more than knowing how to close a loan. It takes a recognizable personal brand, strong referral relationships, smart marketing, and the right people in your corner. Welcome to Lending Leadership, the podcast for mortgage loan officers who want to grow their business, expand their influence, and build a career with staying power. Hosted by Rachael Tresch, Director of Sales and Marketing Strategy at HMA Mortgage, this show brings practical strategies, fresh perspectives, and candid conversations to the opportunities and challenges mortgage loan originators face every day. Whether you’re establishing yourself as a loan officer, growing an established book of business, or wondering whether your current mortgage company is the right fit for your future, you’re in the right place. Each episode will help you think more strategically about how you show up, who you build relationships with, and what you need to reach your next level. Build a brand people remember. In a business built on relationships, your reputation starts taking shape long before a borrower fills out an application. Explore personal branding, mortgage marketing, social media, video, and storytelling strategies that help you communicate your value and stay top of mind. Learn how to share your expertise in ways that feel authentic, connect with your audience, and give people a reason to choose you. Strengthen the relationships that grow your business. A strong referral network takes more than exchanging business cards and asking real estate agents to send you their next buyer. We’ll explore how mortgage loan officers can become valuable partners, create meaningful connections, and nurture relationships with agents, borrowers, and their communities. From that first introduction to the follow-up after closing, discover ways to build trust that lasts beyond a single transaction. Turn good ideas into consistent action. Knowing you should market yourself and finding time to do it are two different things. Lending Leadership connects strategy with the daily reality of being a loan officer. Expect conversations about creating content, developing consistent habits, using digital tools, and making business development part of your routine—even when your pipeline demands your attention. Develop your leadership and confidence. Leadership isn’t reserved for branch managers and executives. It shows up in how you guide borrowers, communicate with referral partners, collaborate with your team, and take ownership of your growth. Rachael and her guests share lessons, experiences, and honest perspectives to help you navigate challenges, strengthen your voice, and become the kind of professional people trust. Think bigger about where you build your career. Your ambition matters. So does the environment around you. Through conversations with HMA Mortgage team members and industry guests, you’ll get a closer look at the people, culture, and approach behind HMA. We’ll explore the questions loan officers should be asking about leadership, collaboration, marketing support, and opportunities for growth—and why finding the right company can be an important part of your next chapter. Along the way, expect real stories, useful takeaways, a few laughs, and honest discussions about what it takes to build a mortgage business you’re proud of. Because a successful career should reflect both the goals you want to reach and the way you want to work. If you’re a mortgage loan officer looking for your next opportunity, we’d love for you to get to know HMA Mortgage. Listen in, meet the people behind the company, and consider what your future could look like as part of our team. Visit hmamortgage.com to learn more and connect with us about career opportunities. Subscribe to Lending Leadership and let’s get your next move clear to close.

Episode Date
The Future of Mortgage Marketing: Leveraging AI, Meta, and LinkedIn for Unmatched Visibility
Oct 28, 2026
Should You Stay or Go? Deciding When to Leave Your Mortgage Company
Oct 14, 2026
Building Trust, Not Ego: Winning Client Relationships Through Better Questions
Oct 07, 2026
Breaking the Sitting Cycle: Small Steps for Healthier Habits in Lending Leadership
Sep 30, 2026
Maximizing the Last 100 Days: Proven Mortgage Strategies for Year-End Success
Sep 23, 2026
Transforming Your Mortgage Career with Book Clubs and Consistent Habits
Sep 16, 2026
Five Powerful Lessons from 150 Interviews with Top Mortgage and Real Estate Leaders
Sep 09, 2026
How AI Is Transforming Mortgage Sales and Buyer Experience
Sep 02, 2026
Why Your Mortgage Content Needs Your Story, Not Just AI-Generated Scripts
Aug 26, 2026
Building Authority Online: SEO, AEO, and GEO Strategies for Loan Officers
Aug 19, 2026
Five Doors Podcasts Open for Your Business Growth and The Art of the Perfect Pitch
Aug 12, 2026
Stand Out and Scale Up: Essential Mindset and Methods for Modern Mortgage Pros
Aug 05, 2026
How to Stop Overcomplicating Prospecting and Build Better Relationships
Jul 29, 2026
The Future of Mortgage Jobs: Anonymous Matching and Data-Driven Recruiting with mLoop
Jul 22, 2026
How Authenticity and Social Media Drive Mortgage Growth with Dan Anderson
Jul 15, 2026
Winning Referral Partners: Actionable Steps for Loan Officers to Stand Out With Listing Agents
Jul 08, 2026
Unlocking Sales Success with Facial Intelligence and Body Language in the Age of AI
Jul 01, 2026
How to Build a Consistent Morning Routine for Mortgage Professionals
Jun 24, 2026
Building Better Relationships: How to Truly Connect in Real Estate Without Coffee or Donuts
Jun 17, 2026
Mindset Over Market: Unlocking Real Estate Success with Maria Quattrone
Jun 10, 2026
Surviving and Succeeding in a Hyper-Competitive Mortgage Market
Jun 03, 2026
Building a Powerful Mortgage Team: Insights on Coaching, Support, and Growth from Jen Butcher
May 27, 2026
Building Your Mortgage Brand: Lessons from GrowthCon and the Power of AI
May 20, 2026
Why Perfect Content Fails: The Shift Toward Imperfection and Authenticity in Lending Marketing
May 13, 2026
Overlooked Mortgage Mistakes During Divorce: What Attorneys and Realtors Should Know
May 06, 2026
The Right and Wrong Way for Mortgage Leaders to Attend Industry Conferences
Apr 29, 2026
Boosting Event Engagement with Apps and Gamification at Lending Leadership
Apr 22, 2026
Big Brand Storytelling for Loan Officers: Connecting with Clients on a Small Business Budget
Apr 15, 2026
Answer the Damn Phone: The Simple Secret to a 50% ROI Boost
Apr 08, 2026
Adapting to Change: How HR Leaders Inspire, Empower, and Guide Teams Through Industry Shifts
Apr 01, 2026
Unlocking Work-Life Balance with Team Phones and Shared Inboxes
Mar 25, 2026
How Consistency Beats Perfection: Sales Habits for Busy Professionals
Mar 18, 2026
Top 5 Revenue Drivers for Loan Officers: The Playbook from Top Producers
Mar 11, 2026
Mastering Mortgage Leadership: Will DeLaTorre on Event Strategy and Team Growth
Mar 04, 2026
Avoiding Assholes and Bad Fits: Defining Your Ideal Loan Officer Avatar
Feb 25, 2026
Less Content, More Connection: A New Social Media Mindset for Loan Officers
Feb 18, 2026
The Power of Culture and People in Mortgage Company Partnerships
Feb 11, 2026
Mastering Your Virtual First Impression: Small Details That Make a Big Impact on Calls
Feb 04, 2026
Mortgage Industry Game Changer: Coaching Strategies That Move the Needle for Loan Officers
Jan 28, 2026
2026 Marketing Tips: Creative Prompts and Tools for Loan Officer Marketing Growth
Jan 21, 2026
Building Mortgage Teams: Recruiting with Vision, Values, and Leadership
Jan 14, 2026
Standing Out in Lending: Systems, Social Media, and the Power of Being Bold
Jan 07, 2026
Building a Giving Brand: Social Media Strategies for Loan Officers with Dan Andersen
Dec 31, 2025
The Loan Officer Blueprint: Building Winning Mortgage Teams through Leadership, Recruiting, and Resilience
Dec 24, 2025
The Loan Officer Blueprint: Transitioning from Originator to Non-Producing Manager
Dec 17, 2025
The Loan Officer Blueprint: Going from $50M to $200M with the Right Team and Mindset
Dec 10, 2025
The Loan Officer Blueprint: How to Break the $50 Million Barrier
Dec 03, 2025
From Rule Breaker to Leader: Harnessing the Three Act Origin Story
Nov 26, 2025
Crafting Powerful Origin Stories: The Three-Act Framework to Connect and Inspire
Nov 19, 2025
Mastering Storytelling for Leadership: How Your Personal Story Inspires Trust and Connection
Nov 12, 2025
Surviving and Thriving: What Top Mortgage Originators Need From Their Companies
Nov 05, 2025
Streamlining Your Life: Tech Tools and Routines for Women in Real Estate
Oct 29, 2025
Old School to New School: The Biggest Changes in Mortgage Sales and Marketing
Oct 22, 2025
How Curiosity and Connection Drive Growth with Brian McGroarty
Oct 15, 2025
Navigating Mortgage Change: Branding, AI, and Networking With Rich Swerbinsky
Oct 08, 2025
Building Community Impact: Real Stories from National Branch Charity Events
Oct 01, 2025
How Top Mortgage Pros Attract Realtors and Build Lasting Partnerships
Sep 24, 2025
Family Values and AI Innovation: Inside the Mortgage Mom and Son Success Story
Sep 17, 2025
Majoring in Mortgage Loans: Rethinking Training for the Lending Industry
Sep 10, 2025
Marketing Support Red Flags: What Loan Officers Need to Watch For
Sep 03, 2025
The Power of Partnership: Elevating Customer Experience and Winning Together in Mortgage Appraisals
Aug 27, 2025
How Positive Self Talk Drives Success in Mortgage Lending with Irene Duford
Aug 20, 2025
Why Most Managers Fail at Recruiting: Building Teams Loan Officers Actually Want to Join
Aug 13, 2025
Mastering Event Planning for Loan Officers: Sponsorships, Checklists, and Stress-Free Success
Aug 06, 2025
Mid-Year Mortgage Checkup: Business Planning, Accountability, and Habits for Loan Officers
Jul 30, 2025
Ditch the Sales Pitch: How Real Stories Build Trust and Close Deals
Jul 23, 2025
What Borrowers Want Now: Future-Proofing Your Mortgage Business for 2025 and Beyond
Jul 16, 2025
Marketing Meets Mortgages: How Lindsay LaBonte Masters Client Relationships in Today’s World
Jul 09, 2025
Surviving the RefI Drought: How to Pivot and Thrive in Today’s Mortgage Market
Jul 02, 2025
Creative Branding and Consistency in Lending: Why Being Yourself Wins
Jun 25, 2025
Letting Go of Ego and Embracing Coaching in Mortgage Leadership
Jun 18, 2025
Podcasting for Loan Officers: Authentic Branding, Storytelling, and Getting Started with Larry Roberts
Jun 11, 2025
Mortgage Leadership Q&A: Tackling Tough Industry Questions from Our Listeners
Jun 04, 2025
Different Is Better Than Better: Standing Out as a Loan Officer With Trevor York
May 28, 2025
Grateful Dead, AI in Mortgages, and Surviving the Market Shift
May 21, 2025
The Crucial Mortgage Steps Everyone Overlooks During Divorce
May 14, 2025
From Loan Officer to Leader: What No One Tells You About Making the Leap to Management
May 07, 2025
Fundamentals of Marketing: Crafting Consistent, Strategic Marketing Plans for Mortgage Lenders
Apr 30, 2025
Refi Booms: How Mortgage Leaders Stay Ahead and Capture Opportunity
Apr 23, 2025
Collaboration at Its Best: Behind the Scenes of Our Sales Rally
Apr 16, 2025
Overcoming Objections: Turning Nos into Business Opportunities
Apr 09, 2025
How to Turn Marketing into Your Secret Weapon
Apr 02, 2025
Signs You're At the Right Mortgage Company: Deciding to Stay or Leave
Mar 26, 2025
Maximize Engagement and Build Relationships: Social Media Strategies for Loan Officers
Mar 19, 2025
Finding Balance: Setting Up Your Mortgage Business to Run Without You
Mar 12, 2025
Embracing Female Empowerment and Connectivity in the Mortgage Industry with Laurie Nelson
Mar 05, 2025
Building a Championship Team in the Mortgage Industry
Feb 26, 2025
Secrets to Success: Building a Strong Mortgage Team with Dan Andersen
Feb 19, 2025
Achieving Time Freedom: Strategies for Mortgage Professionals to Balance Work and Life
Feb 12, 2025
Creativity in Mortgage Marketing with the Malamut Brothers
Feb 05, 2025
Building Trust: Effective Communication Strategies for Mortgage Loan Officers
Jan 29, 2025
Sparkle and Shine: Rachael Tresch’s Secrets to Stand Out in Mortgage Marketing
Jan 22, 2025
Leadership vs. Management: Mortgage Leadership Tips and Insights from Robert Fillyaw
Jan 15, 2025
Corrine Bibb on the Role of Delegation, Humor, and AI in Marketing
Jan 08, 2025
Challenges and Opportunities: Lessons from the Mortgage Business with Tom Mills
Jan 01, 2025
From Burnout to Breakthrough: The Ultimate Social Media Tool for Loan Officers
Dec 25, 2024
Lessons in Leadership: Dave Holland’s Journey to Success
Dec 18, 2024
Mastering Social Media: Hooks, Content Strategy, and Effective Calls to Action for Mortgage Loan Officers
Dec 11, 2024
Mastering Time Management: Boundaries, Balancing, and Routines for Mortgage Pros
Dec 04, 2024
Holiday Gifting for Mortgage Officers: Creative Ideas to Show Your Contacts You’re Thinking of Them
Nov 27, 2024
Smart Business Planning Strategies for Mortgage Loan Originators
Nov 20, 2024
Getting the Most from Your Marketing Team: Key Deliverables for Mortgage Success
Nov 13, 2024
Stay or Go? A Mortgage Originator’s Guide to Changing Companies
Nov 06, 2024
Navigating the Mortgage Industry: Creative Marketing Tips for Loan Officers
Oct 30, 2024
Building the Best Mortgage Company: Lessons from Industry Veterans at HMA Mortgage
Oct 30, 2024
Lending Leadership Trailer
Oct 17, 2024