Welcome to Data Ascent, PwC Switzerland's podcast dedicated to empowering data and technology leaders. In this series, we dive into the most pressing topics shaping the future of business — data migration, ESG & data, process mining & analytics, responsible and generative AI, and efficient data management. Each episode brings you insights from our experts and industry leaders, offering tangible advice and forward-looking strategies that help organizations leverage technology for innovation, efficiency, and sustainable growth.