Diary of a first-time CMO volume 2
By Cognism
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Category: Marketing
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Episodes: 59
Description
This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!
| Episode | Date |
|---|---|
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The last word
|
Nov 26, 2024 |
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Final entry: My big bets
|
Nov 26, 2024 |
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Bonus entry 12: Distributing our content
|
Nov 26, 2024 |
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Entry 38: Our updated content strategy
|
Nov 26, 2024 |
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Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew
|
Nov 26, 2024 |
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Bonus entry 11: Finding and working with subject matter experts in new regions
|
Nov 26, 2024 |
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Bonus entry 10: How we nailed expanding into France
|
Nov 26, 2024 |
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Entry 37: Mistakes we made expanding into DACH
|
Nov 26, 2024 |
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Entry 36: Implementing AI in marketing
|
Nov 26, 2024 |
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Bonus entry 9: How we use the Cognism product for marketing internally
|
Nov 26, 2024 |
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Entry 35: Kaspr’s growth journey
|
Nov 26, 2024 |
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Team entry 5: Kaspr versus Cognism positioning - LinkedIn post authored by James Isilay
|
Nov 26, 2024 |
|
Entry 34: Valued I hire for
|
Nov 26, 2024 |
|
Entry 33: A deep dive into Cognism’s 1:1 ABM tactics
|
Nov 26, 2024 |
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Entry 32: ABM early results
|
Nov 26, 2024 |
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Entry 31: Developing an ABM strategy
|
Nov 26, 2024 |
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Entry 30: How to manage wide scale company reporting as you scale
|
Nov 26, 2024 |
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Bonus entry 8: How we work with agencies and freelancers
|
Nov 26, 2024 |
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Entry 29: 5 years investment in SEO, now a Hubspot competitor
|
Nov 26, 2024 |
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Entry 28: When to translate, and when not to translate - that is the question 💀
|
Nov 26, 2024 |
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Bonus entry 7: Bringing a new product to market: A PMM perspective
|
Nov 26, 2024 |
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Entry 27: OKRs, sprints and Asana tasks
|
Nov 26, 2024 |
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Entry 26: Cognism’s in-person events strategy
|
Nov 26, 2024 |
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Team entry 4: Paid ads wins - LinkedIn post authored by Liam Collins
|
Nov 26, 2024 |
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Entry 25: Hiring mindset over skill set
|
Nov 26, 2024 |
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Entry 24: How to launch a DG campaign the Cognism way
|
Nov 26, 2024 |
|
Entry 23: Growth is hidden in your current processes
|
Nov 26, 2024 |
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Entry 22: Building a team of agencies
|
Nov 26, 2024 |
|
Bonus entry 6: Working with my CEO
|
Nov 26, 2024 |
|
Entry 21: The evolution of the demand generation content manager
|
Nov 26, 2024 |
|
Entry 20: Launching long form content that isn’t a gated eBook
|
Nov 26, 2024 |
|
Bonus entry 5: Wearing many hats, strategic versus operation
|
Nov 26, 2024 |
|
Entry 19: Improve user experience with enrichment
|
Nov 26, 2024 |
|
Entry 18: Marketing and parenthood aren’t one-size-fits-all
|
Nov 26, 2024 |
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Bonus entry 4: Driving pipeline and revenue with aligned demand gen and paid teams
|
Nov 26, 2024 |
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Entry 17: Fresh paid acquisition leadership
|
Nov 26, 2024 |
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Entry 16: Making enterprise specific content
|
Nov 26, 2024 |
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Bonus entry 3: C-suite dynamics
|
Nov 26, 2024 |
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Entry 15: The demand gen playbook
|
Nov 26, 2024 |
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Team entry 3: Being a woman in the C-suite in a fast moving start up
|
Nov 26, 2024 |
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Entry 14: Minimal viable tests and minimal viable products
|
Nov 26, 2024 |
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Entry 13: Build your own B2B marketing playbook
|
Nov 26, 2024 |
|
Entry 12: Diary of a first-time CMO campaign pivot
|
Nov 26, 2024 |
|
Entry 11: How to reach the modern B2B buyer
|
Nov 26, 2024 |
|
Team entry 2: Less about revenue growth, more about retention - LinkedIn post authored by Liam Bartholomew
|
Nov 26, 2024 |
|
Bonus entry 2: ICP deep diving
|
Nov 26, 2024 |
|
Entry 10: Marketing is only effective if it’s memorable
|
Nov 26, 2024 |
|
Entry 9: The endless benefits of tying yourself to revenue
|
Nov 26, 2024 |
|
Entry 8: How we make our content outperform our biggest competitor
|
Nov 26, 2024 |
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Bonus entry 1: The team's favourite tools
|
Nov 26, 2024 |
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Entry 7: Proof that demand gen works
|
Nov 26, 2024 |
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Entry 6: Keeping up with the cutting edge
|
Nov 26, 2024 |
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Team entry 1: Trusting in my team - LinkedIn post authored by Liam Bartholomew
|
Nov 26, 2024 |
|
Entry 5: The Ice Queen of marketing
|
Nov 26, 2024 |
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Entry 4: Acting as a subject matter expert
|
Nov 26, 2024 |
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Entry 3: Powering demand generation with technology
|
Nov 26, 2024 |
|
Entry 2: Implementing the Easy Mode framework
|
Nov 26, 2024 |
|
Entry 1: Validating an idea
|
Nov 26, 2024 |
|
Introduction
|
Nov 20, 2024 |