Ad Spend Secrets: eCommerce Marketing Strategies
By Luke Smith
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Category: Marketing
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Episodes: 28
Description
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
| Episode | Date |
|---|---|
|
Stop Copying Other Brands' Meta Ads | Your Product e-Commerce Store Needs a Different Strategy
|
Jun 17, 2025 |
|
Your Facebook CTR Is Wrong (Here's Why)
|
Jun 05, 2025 |
|
$50 vs $600 CPA (What We Learned from a Meta Ads Audit)
|
May 30, 2025 |
|
UPDATE: Google Performance Max Is Even More Profitable For eCommerce Stores (With THESE New Changes)
|
May 08, 2025 |
|
Five Hidden Ad Spend Killers Eating Your eCommerce Profits
|
May 05, 2025 |
|
From Zero to $15,000/month in just 60 Days (Kids Apparel Brand)
|
Apr 23, 2025 |
|
IMPLEMENT NOW: New Performance Max Update Improves New Customer Targeting
|
Apr 17, 2025 |
|
URGENT: Meta's Interest Targeting OFFICIALLY DEAD - What Smart Advertisers Are Doing Instead
|
Apr 11, 2025 |
|
NEW Klaviyo “OneClick” Feature Gets 20% More Email Opens (Takes Less than 5 minutes)
|
Apr 03, 2025 |
|
E-Commerce Profit Calculator (For Shopify Brands Running Google & Meta Ads)
|
Mar 28, 2025 |
|
Stop WASTING Your Meta Ad Budget on This Common Learning Phase Mistake
|
Mar 19, 2025 |
|
4 Hidden Google Ads Columns That Can Transform eCommerce Profits
|
Mar 12, 2025 |
|
This Profitable Klaviyo “Segmenting” Tactic Is So EASY It Feels ILLEGAL (Instant Profit Boost)
|
Mar 06, 2025 |
|
Never Waste Ad Budget Again - The Core Platform Strategy That Works For Ecom Stores
|
Feb 25, 2025 |
|
Why LESS Emails = MORE SALES In Klaviyo (2025 Ecomm Email Marketing Secret)
|
Feb 18, 2025 |
|
New vs Existing Meta Audiences | FB Ads Audience Segment Breakdowns
|
Feb 11, 2025 |
|
This Simple Facebook Ads Tweak Dropped Our Cost/Purchase by 90%
|
Feb 04, 2025 |
|
Google Lens: The Profitable eCommerce Shopping Secret Nobody's Talking About
|
Jan 29, 2025 |
|
URGENT Meta Advertising Update For Health & Wellness Brands
|
Jan 22, 2025 |
|
Google Ads Brand Keywords: High ROI Strategy for Smart Ecomm Store Owners
|
Jan 14, 2025 |
|
Ecommerce Marketing Metrics That Actually Matter in 2025
|
Jan 07, 2025 |
|
Why Most Agencies Let You Down (Watch Before Hiring An Agency)
|
Dec 31, 2024 |
|
2025 SEO Tips For E-Commerce Stores With Ryan Martin
|
Dec 24, 2024 |
|
Little Known Tips For BETTER LEADS (Revealed In 5 MINUTES)
|
Dec 17, 2024 |
|
The Secret to Creating Scroll-Stopping, Profitable Ads in 2025 (With Jordan Lomax)
|
Dec 12, 2024 |
|
3 Must-Have Ecommerce Ad Platforms For 2025
|
Dec 03, 2024 |
|
Why Your Shopify Store Ads Aren't Working (It's Not The Ads)
|
Nov 26, 2024 |
|
BFCM Ecomm Secrets: Profitable Black Friday & Cyber Monday Campaigns
|
Nov 14, 2024 |