This is the place to connect with the people and ideas shaping the future of the cattle industry. Together with an inspiring lineup of guests, we’ll share stories from the forefront of modern beef production - and show you how technology and data can make all the difference - while staying true to the values that define our industry. Most importantly, we’ll help you figure out how to adopt these practices in a way that works for your operation, whatever it’s size. Join your hosts Jim Johnson, Jessica Sperber and Ian Wheal. www.TheFutureofBeef.com