A Step-By-Step Guide to Reinventing You and Your Business You and every entrepreneur, at one time or another in your career, face any or all of the following: You’re stuck. You’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. You want to do something new that has more impact and joy…but don’t know what it is… You need a reinvention. You’re okay with your current business but need a total upgrade—better offers, higher-ticket products, and better customers. You’re ready for Your Next Act. You’ve recently exited, but finding a team to create all the “stuff” to get it off the ground quickly is hard, expensive, and time-consuming.... The path to higher revenue, more impact, and greater fulfillment is to create a category of one brand, where the ideal customers and clients come to you, already sold on your products and services. This short book by business expert and serial entrepreneur Mike Koenigs will help you: Develop the right MINDSET of non-negotiable values to reimagine your business Target the ideal MARKET who you can effectively serve, “Who do you want to be a hero to?” Design a profitable business MODEL to deliver a brand promise, transformation and simplify delivery Pinpoint the MESSAGE that resonates with your perfect prospects, makes them raise their hand and buy quickly Choose the proper MEDIA to get in front of your audience and drive them to buy now Amplify your success with a variety of MULTIPLIERS that attract and close your market Your Next Act works in virtually every industry, for virtually every business owner or entrepreneur, anywhere in the world: from funded startups, financial services, wealth management, investing, professional services, legal, private equity, insurance, business coaching and advising, space, software, SaaS, construction, manufacturing, real estate, and healthcare.