AdTech AI Files
By Steven Ohrnstein from Viant Technology
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Category: Marketing
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Episodes: 32
Description
Byte Size AdTech Insights for Those of Us Who Live in an AI World
For AdTech marketers navigating the intersection of AI, Measurement, and CTV, this podcast delivers byte-sized insights to keep you ahead. Whether you're scaling campaigns, optimizing media spend, or decoding attribution, we break it down—fast, smart, and straight to the point.
🎯 Topics: Incrementality, Attribution, Growth Marketing, CTV, and more.
#MarketingMeasurement #AdTech #AI #CTV #Attribution #GrowthMarketing #MediaBuying #MarketingStrategy
| Episode | Date |
|---|---|
|
#31 | Attention Drives Intention
|
Feb 13, 2026 |
|
#31 | Outcomes & AI
|
Feb 04, 2026 |
|
#30 | Viant’s Q1 2025 Earnings Recap
|
May 07, 2025 |
|
#29 | Rethinking CTV Measurement for the Streaming Age
|
May 02, 2025 |
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#28 | The Man, The Myth, The Legend
|
Mar 26, 2025 |
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#27 | Conversion Rate Benchmarks
|
Mar 24, 2025 |
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#26 | Foot Traffic 101
|
Mar 23, 2025 |
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#25 | Google or Bust
|
Mar 21, 2025 |
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#24 | Lift Off: The Truth About Ad Impact
|
Mar 18, 2025 |
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#23 | Relative vs Incremental Lift | Pizza Talk
|
Mar 16, 2025 |
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#22 | Math from an 8 Year Old
|
Mar 16, 2025 |
|
#21 | SHOUT OUT: Amanda
|
Mar 14, 2025 |
|
#20 | MMP: Use it or Lose it
|
Mar 14, 2025 |
|
#19 | Privacy vs. Blocking: The Real Story Behind Consumer Choice
|
Mar 13, 2025 |
|
#18 | What the Freq? Linear vs. Connected TV
|
Mar 12, 2025 |
|
#17 | Death of the 3rd Party Pixel
|
Mar 10, 2025 |
|
#16 | Goodbye DCM
|
Mar 08, 2025 |
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#15 | Are Independent DSPs Obsolete? The Industry Weighs In
|
Mar 06, 2025 |
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#14 | Why Lookback Windows Matter
|
Mar 06, 2025 |
|
#13 | Contribution: The Future in AdTech Measurement, Today
|
Mar 05, 2025 |
|
#12 | Purchase Lifecycle Strategy
|
Mar 05, 2025 |
|
#11 | Priorities: TTD vs DSP
|
Mar 04, 2025 |
|
#10 | Viant Technology Q4 2024 Earnings Recap
|
Mar 04, 2025 |
|
#9 | Why Smaller Brands See Bigger Gains
|
Mar 01, 2025 |
|
#8 | Beyond the Click... Throw Away CTR
|
Mar 01, 2025 |
|
#7 | Not All Control Groups Are Created Equal: Why Similarity Matters in Incremental Lift Studies
|
Mar 01, 2025 |
|
#6 | 3 Reasons Marketers Are Shifting Budget from Linear TV to CTV
|
Mar 01, 2025 |
|
#5 | Search/Social/Display vs CTV | Who's Really Driving Incrementality
|
Mar 01, 2025 |
|
#4 | 3 Reasons Every Marketer Should Be Using Incrementality Measurement
|
Mar 01, 2025 |
|
#3 | AI Bidding - Why Every Marketer Needs it in Their DSP
|
Mar 01, 2025 |
|
#2 | Retargeting: The Illusion of "Performance"
|
Feb 28, 2025 |
|
#1 | Lift and Incrementality Explained
|
Feb 28, 2025 |