Under The Hood: Automotive Storytelling
By Stephane Lagresle
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Image by Stephane Lagresle
Category: Business
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Episodes: 56
Description
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
| Episode | Date |
|---|---|
|
Paris Motor Show 2026: Can Europe Answer China? - Marc Amblard S2E21
|
Oct 23, 2026 |
|
Jaguar Started Over: Can the Type 01 Deliver? - Peter Virk, wyzer.it - S2E20
|
Oct 09, 2026 |
|
Motorsport Technology Transfer: Six Expert Voices - S2E19
|
Sep 25, 2026 |
|
Why the SDV Revenue Promise Never Arrived | SDVerse - Prashant Gulati, CEO - S2E18
|
Sep 11, 2026 |
|
Electric Truck Transition: The Triangle Nobody Talks About - Henrik Engdahl - S2E17
|
Aug 28, 2026 |
|
Autonomous Driving: "Safer Than Humans" Is the Wrong Story - Phil Koopman - S2E16
|
Aug 14, 2026 |
|
Automotive Chiplets: Inside the AEK 2026 Silicon Shift - S2E15
|
Jul 31, 2026 |
|
Chiplets, Trust, AI and Robots - Lars Reger, EVP and CTO at NXP Semiconductors - S2E14
|
Jul 17, 2026 |
|
The Data Center on Wheels - Jeff Chou, CEO & Co-Founder of Sonatus - S2E13
|
Jul 03, 2026 |
|
The Island That Changed Connectivity Twice - Stacuity - S2E12
|
Jun 19, 2026 |
|
Beyond Commands: When Your Car Learns to Listen - Cerence AI & Microsoft - S2E11
|
May 29, 2026 |
|
Wiring the Future: Inside Valeo's Electrification Revolution - Claudine Rochette S2E10
|
May 15, 2026 |
|
From Seatbelts to Robotaxis: Europe's Autonomous Awakening - Charlotte Eisner, Bolt - S2E09
|
Apr 30, 2026 |
|
I talk to 5 AV Experts at Tech.AD 2026: GenAI, Homologation, and much more - S2E08
|
Apr 24, 2026 |
|
The Foundation Layer: John Wall, President of QNX - S2E07
|
Apr 10, 2026 |
|
How Dolby and HARMAN Engineer the Soul of Your Car - S2E06
|
Mar 27, 2026 |
|
MWC 2026 Bonus Episode - Trustonic interview with Andrew Till
|
Mar 19, 2026 |
|
MWC 2026 Bonus Episode - SoundHound AI interview with Andrew Richards
|
Mar 18, 2026 |
|
MWC 2026: Barcelona Calling - When Satellites Met Ecosystems - S2E05
|
Mar 13, 2026 |
|
When Technology Saves Lives: Joe Custer, CEO at Intrado - S2E04
|
Feb 27, 2026 |
|
Storytelling Tips: Your Booth is a Story: 5 Lessons from Walking CES for Years - S2E03
|
Feb 13, 2026 |
|
The Evergreen Framework: How Positioning-First Thinking Rebuilt a Founder's Story S2E02 Analysis
|
Jan 30, 2026 |
|
Behind the Rebuild: How the Evergreen Process Transformed a Founder's Presentation - Stef Balkowiec S2E02 Conversation
|
Jan 30, 2026 |
|
CES 2026: The Reality Check - When SDV Became Real, AI Moved to the Edge, and the Industry Converged - S2E01
|
Jan 16, 2026 |
|
Behind the Microphone: How 30 Episodes Get Made - Frantz Lohier Interviews Stephane Lagresle EP30 | Season Finale
|
Dec 20, 2025 |
|
Software Defined Vehicles (SDV) in 2026: 7 Expert Insights - EP29
|
Dec 09, 2025 |
|
How Catena-X Solved Automotive Data Sharing - Thomas Roesch, CEO, Cofinity-X EP28
|
Dec 03, 2025 |
|
Quick Fix #3: How Many Slides Is Too Many? Stop Counting, Start Telling Stories EP27
|
Nov 25, 2025 |
|
SDVs: How Mercedes-Benz Cut Development from Years to Weeks - Markus Rettstatt, Mercedes-Benz EP26
|
Nov 12, 2025 |
|
Why truck design needs empathy: CMF Innovation at MAN Trucks - Carolin Schütt, MAN Trucks EP25
|
Oct 31, 2025 |
|
Listen First, Pitch Later: Building Gaming Partnerships in Automotive - Anthony Cliquot, AirConsole EP24
|
Oct 29, 2025 |
|
Quick Fix #2: Escaping the PowerPoint Jail: win customer pitches in 18 minutes - EP23
|
Oct 18, 2025 |
|
Welcome to In-car Wellness Experiences - Thomas Stocker, Gentherm EP22
|
Oct 11, 2025 |
|
From Silos to Stories: Driving innovation through Storytelling with Jon Husby, CEO of ADAC EP21
|
Oct 04, 2025 |
|
Aligning Automotive with Consumer Outcomes: the 4S Framework with Andy Hart, SBD Automotive EP20 Part 1
|
Sep 29, 2025 |
|
Aligning Automotive with Consumer Outcomes: the 4S Framework with Andy Hart, SBD Automotive EP20 Part 2
|
Sep 29, 2025 |
|
From Clay to Canvas to AI: Felix Kilbertus on Design's Evolution EP19 Part 1
|
Sep 21, 2025 |
|
From Clay to Canvas to AI: Felix Kilbertus on Design's Evolution EP19 Part 2
|
Sep 21, 2025 |
|
IAA 2025 Special: The Three Transformations Reshaping Automotive EP18
|
Sep 16, 2025 |
|
Quick Fix #1: The Dinner Party Test - Transforming Your Customer Presentations EP17
|
Sep 06, 2025 |
|
Why Software Naming Matters: Making Intangible Tangible - Valentin Janiaut, LG Electronics EP16
|
Sep 01, 2025 |
|
From fear to trust: Cybersecurity as a revenue enabler - Andrew Till, Trustonic EP15
|
Aug 25, 2025 |
|
Moving away from the 'Not Invented Here' Syndrome: The Open Source Automotive Revolution - Michael Plagge, Eclipse Foundation EP14
|
Aug 18, 2025 |
|
Breaking Code Before It Breaks Cars: The New Era of Virtual Testing - Robert Fey, Synopsys EP13
|
Aug 12, 2025 |
|
The Incredible World of Functional Safety - Alexander Much EP12
|
Aug 04, 2025 |
|
How AI Transforms Commercial Fleet Operations & ROI - Lina Wölm, Shiftmove EP11
|
Jul 26, 2025 |
|
Why German Engineering Must Embrace Software Culture - Dr. Jan Wehinger, MHP - A Porsche Company EP10
|
Jul 21, 2025 |
|
The Future of Automotive Designers in an AI World - Martin Groschwald, CEO Konzepthaus EP09
|
Jul 15, 2025 |
|
Transforming EVs from Grid Burden to Energy Solution - Claudio Geyken, RIDERgy EP08
|
Jul 08, 2025 |
|
When It Rains, AVs Stop: The Hidden Crisis in Autonomous Safety - Giovanni Azzara, Easyrain EP07
|
Jul 03, 2025 |
|
David vs Goliath: How Startups Crack the Automotive Industry Code - Derek Kerton, AutoTech Council EP06
|
Jun 30, 2025 |
|
How Racing SDV Innovation Drives Production Vehicles Software Revolution - Stef Balkowiec EP05
|
Jun 26, 2025 |
|
Cities Can't Wait: The Public-Private Dance of Autonomous Mobility Adoption - Henriette Cornet EP04
|
Jun 23, 2025 |
|
Forget about SDV, talk about Experience Defined Vehicles - Martin Schleicher EP03
|
Jun 18, 2025 |
|
Behind Ferrari's Prancing Horse: The Untold Story of F1's Brand Transformation - Nerea Palacios EP02
|
Jun 18, 2025 |
|
How Storytelling Sells Complex Automotive Tech - Frantz Lohier EP01
|
Jun 18, 2025 |