Found in AI: AI Search Visibility, SEO, & GEO
By Cassie Clark
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Episodes: 93
Description
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search visibility consultant for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
| Episode | Date |
|---|---|
|
AI Search Visibility Is a Brand Problem
|
Sep 15, 2026 |
|
ChatGPT’s Search Index, llms.txt Confusion & the Rise of AI Shopping
|
Sep 10, 2026 |
|
Google Is Moving From AI Search to AI Agents
|
Sep 03, 2026 |
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Is Your Best Content Invisible to AI Search?
|
Aug 31, 2026 |
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Google AI Mode Gets More Links + Yahoo Scout’s AI Search Push
|
Aug 27, 2026 |
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Does YouTube Help You Show Up in AI Search?
|
Aug 25, 2026 |
|
Reddit's ChatGPT Citations Just Dropped 86% + What It Means for AI Search Visibility
|
Aug 20, 2026 |
|
Microsoft Clarity's New AI Citation Filter, LinkedIn's B2B Guide, and Claude Has a New Watermark
|
Aug 13, 2026 |
|
Start Here: The 5-Step AI Search Visibility Strategy from 80+ Episodes
|
Aug 11, 2026 |
|
Microsoft Clarity's AI Visibility Metrics and Google's Reddit Denial
|
Aug 06, 2026 |
|
How Approval Layers Slow Down AI Search Visibility — with Rose Ann Mullet
|
Aug 04, 2026 |
|
AI Overviews Hit 43%, Search Console Adds Social, and the AI Correction Gap
|
Jul 30, 2026 |
|
Is Your AI Visibility Problem Actually a Messaging Problem?
|
Jul 28, 2026 |
|
Google's Earnings, the Publisher Revolt, and What It All Means for AI Visibility
|
Jul 23, 2026 |
|
AI Competitive Intelligence: How to Track What's Citing Your Competitors
|
Jul 21, 2026 |
|
Google Calendar Joins AI Mode, Ads Hit 1 in 3 Queries, and Mueller Softens on A/B Tests
|
Jul 16, 2026 |
|
You Can't SEO Your Way Into AI Search Visibility
|
Jul 14, 2026 |
|
GSC Adds Social Platforms, GPT-Live Is Here, and GEO Isn't an SEO Job
|
Jul 09, 2026 |
|
What AI Engines Actually Want (And Why Your Blog Posts Aren't It) ft. Bryan McAnulty
|
Jul 07, 2026 |
|
What Google's AI Mode Data Reveals About How People Search Now
|
Jul 02, 2026 |
|
Stop Optimizing Keywords for ChatGPT (with Shane Tepper)
|
Jun 30, 2026 |
|
"Good SEO is Good GEO." But Is That True?
|
Jun 23, 2026 |
|
Fable, Bing's New Reporting, and a Study That Should Worry Every B2B Marketer
|
Jun 18, 2026 |
|
SEO and PR Are Finally Married (And AI Search Is Why)
|
Jun 16, 2026 |
|
Schema.org's New Dataset + Claude Fable 5: What You Need to Know
|
Jun 11, 2026 |
|
57% Bot Traffic, One Year Early. And Google Picked This Week to Say "Check With Us."
|
Jun 09, 2026 |
|
Google Finally Catches Bing on AI Visibility — and Microsoft Confirmed The FSA Framework
|
Jun 04, 2026 |
|
Should You Block AI Bots From Your Website? | AJ Ghergich, Botify [Part 3 of 3]
|
Jun 02, 2026 |
|
Bing's Visual Search Overhaul, Google's "Highly Cited" Badge, and Ask YouTube — What They Mean for AI Visibility
|
May 28, 2026 |
|
Google Just Confirmed It. Your Next Customer Might Be an AI Agent. | AJ Ghergich, Botify [Part 2 of 3]
|
May 26, 2026 |
|
Search Agents, Universal Cart, and the End of Passive Discovery
|
May 21, 2026 |
|
Why Your Marketing Dashboard Is Lying to You (And What AI Search Has to Do With It) | AJ Ghergich, Botify [Part 1 of 3]
|
May 19, 2026 |
|
The GEO Guide Google Just Dropped (And What It Doesn't Tell You)
|
May 15, 2026 |
|
ChatGPT Just Became an Ad Platform + Google Just Killed FAQ Schema
|
May 14, 2026 |
|
The 24-Hour Reddit Citation: Carl Peterson on Mention Tracking, Quora, and Facebook Groups
|
May 12, 2026 |
|
ChatGPT Got Smarter, Google Wants Agent-Ready Sites, and AI Citations Just Got Personal
|
May 07, 2026 |
|
SEO Agencies Have 2 Years Left
|
May 05, 2026 |
|
Google Bets Big on Agents, Bing Bets Big on AI Reporting
|
Apr 30, 2026 |
|
What Happens When AI Gets Your Brand Wrong?
|
Apr 28, 2026 |
|
Why 93% Zero-Click Isn't a Bug (It's the Product)
|
Apr 23, 2026 |
|
Agentic Conversion Rate: The GEO Metric Nobody's Tracking Yet
|
Apr 21, 2026 |
|
The Week AI Search Grew Up: A Third AEO, Google's AI Contribution Pilot, and the NYT Accuracy Study
|
Apr 16, 2026 |
|
Should You Skip SEO and Go Straight to AI Search? [2026 UPDATE]
|
Apr 14, 2026 |
|
Gemma 4, Google's Core Update, and Why Your Search Console Is About to Look Weird
|
Apr 09, 2026 |
|
Why Aren't AI Engines Citing Your Content? (Hint: You're Missing Knowledge Graph Enrichment) — with Paul Rowe
|
Apr 07, 2026 |
|
Google's March 2026 Core Update, the Reddit Visibility Myth, and What's Coming at Cloud Next
|
Apr 02, 2026 |
|
How Does Local SEO Translate to AI Search Visibility?
|
Mar 31, 2026 |
|
Google’s Fastest Spam Update Ever, OpenAI Kills Sora & Pivots to Shopping, and What 81K People Want from AI
|
Mar 26, 2026 |
|
Do Press Releases Work for AI Search Visibility? I Tested It.
|
Mar 24, 2026 |
|
OpenAI’s Prompt Injection Framework + Google’s Personal Intelligence: What Marketers Need to Know
|
Mar 19, 2026 |
|
What Does It Take To Actually Get Cited in AI Search? (Hint: SEO, PR, and Reputation Management)
|
Mar 17, 2026 |
|
LinkedIn Is Now the #2 Source for AI Answers (and What That Means for Your Strategy)
|
Mar 12, 2026 |
|
Reddit's AI Citations Dropped 50% — Should You Still Build Your Strategy Around It?
|
Mar 10, 2026 |
|
Is Google About to Replace Your Landing Page?
|
Mar 05, 2026 |
|
What Is Entity Authority and Why Does It Matter More Than Domain Authority?
|
Mar 03, 2026 |
|
Are Reddit Mentions About to Become Transactions?
|
Feb 26, 2026 |
|
Is YouTube the Missing Piece in Your AI Search Strategy?
|
Feb 24, 2026 |
|
What Does Claude Sonnet 4.6 Actually Change for AI Search Strategy?
|
Feb 19, 2026 |
|
Can You Rank #1 in ChatGPT?
|
Feb 17, 2026 |
|
What Do Bing’s AI Performance and ChatGPT Ads Mean for Search?
|
Feb 12, 2026 |
|
What is an AI Visibility Audit? (And Do You Need One?)
|
Feb 10, 2026 |
|
What Does Microsoft’s AEO/GEO Guide Mean for Ecommerce?
|
Feb 05, 2026 |
|
How Should Brands Measure Visibility in AI Search?
|
Feb 03, 2026 |
|
Can You Opt Out of AI Search Without Losing Visibility?
|
Jan 29, 2026 |
|
What Does Entity Authority Actually Look Like in AI Search?
|
Jan 27, 2026 |
|
What Do ChatGPT Ads Actually Change for Brands?
|
Jan 22, 2026 |
|
What Is Digital PR and How Does It Build Authority in AI Search?
|
Jan 20, 2026 |
|
Why Are Discovery and Checkout Moving Inside AI Search?
|
Jan 15, 2026 |
|
If No One Clicks Anymore, What Is a Website For?
|
Jan 13, 2026 |
|
Why Is Reddit Replacing TikTok as a Search Tool for Gen Z?
|
Jan 08, 2026 |
|
How Should You Plan Your Q1 Content Strategy for AI Search in 2026?
|
Jan 06, 2026 |
|
What Does Google Search Console’s New Beta Reveal About AI Visibility?
|
Jan 01, 2026 |
|
How Is AI Search Changing What Actually Works in SEO?
|
Dec 30, 2025 |
|
Does Domain Authority Still Matter in AI Search? (A 96-Hour Case Study)
|
Dec 23, 2025 |
|
What Does Gemini 3 Flash Mean for the Future of AI Search?
|
Dec 18, 2025 |
|
Why Do Reddit Comments Matter More Than Posts in AI Search?
|
Dec 16, 2025 |
|
Why Is Google Testing AI Mode in Search?
|
Dec 11, 2025 |
|
How Do AI Engines Decide What to Cite? The FSA Framework Explained
|
Dec 08, 2025 |
|
Why Does Reddit Dominate AI Overviews and AI Search Results?
|
Dec 02, 2025 |
|
How Do You Future-Proof SEO in an AI-First Search World?
|
Nov 18, 2025 |
|
How Can Smaller Sites Get Cited in ChatGPT?
|
Nov 11, 2025 |
|
How Do You Build an AEO Strategy That Keeps Your Brand Visible in AI Search?
|
Nov 04, 2025 |
|
What Is a Content Engineer?
|
Oct 28, 2025 |
|
How Do Brands Show Up in AI Search Results?
|
Oct 21, 2025 |
|
Do Backlinks Still Matter in AI Search?
|
Oct 14, 2025 |
|
Why Does Bottom-of-Funnel Content Win in AI Search?
|
Oct 07, 2025 |
|
How Does FAQ Schema Help Content Get Cited in AI Search?
|
Sep 30, 2025 |
|
How Should You Measure GEO Success in AI Search?
|
Sep 23, 2025 |
|
How Can Startups Use Digital PR to Get Cited in AI Search?
|
Sep 16, 2025 |
|
How Can You Make Your Content Show Up in AI Search Results?
|
Sep 08, 2025 |
|
What’s the Difference Between SEO, AEO, and GEO in AI Search?
|
Aug 25, 2025 |
|
Is SEO Still Worth It in an AI-Driven Search Era?
|
Aug 18, 2025 |
|
Should You Skip SEO and Go Straight to AEO for AI Search?
|
Aug 11, 2025 |