The Marketing B-Sides
By Tom Hootman
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Category: Marketing
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Episodes: 28
Description
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn't obvious at first glance but is incredibly valuable when discovered.
| Episode | Date |
|---|---|
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Track #28: Mark Cross - From Windowless Call Centers to 100k Followers
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Sep 01, 2026 |
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Track #27: Connor Hitchcock - Building a Brand People Feel: How Thoughtful Design and Human Behavior Drive Growth
|
Aug 18, 2026 |
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Track #26: Marc Bitanga – Beyond the Funnel: Why Business is Personal and Trust Beats Data
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Aug 04, 2026 |
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Track #25: Rachel Elsts Downey – Facts Over Feelings, Guest Experience, and Why You Don’t Have to Prove Shit
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Jul 22, 2026 |
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Track #24: Heidi Henderson – How Mentorship and Critical Thinking Support Job Security in a Quickly Evolving AI Era
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Jul 07, 2026 |
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Track #23: Akvile DeFazio – Fast-Tracking Next Gen Marketers: Ditching Hype for Real Mentorship
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Jun 23, 2026 |
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Track #22: Dr. Mansur Khamitov – The Bubble of Optimism: Why Consumers Care Less About Your Brand Than You Think
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Jun 09, 2026 |
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Track #21: Brant Moriarity – Why "Button-Pushing" is Dead: Training the Next Generation of Decision Makers
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May 28, 2026 |
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Track #20: Renia Carsillo – Why "No" is a Growth Strategy
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May 12, 2026 |
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Track #19: Dagan Thogerson – Why Being a "Good Hang" is Just As Important As Your Chops
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Apr 21, 2026 |
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Track #18: Lindsay McGuire – Why "I've Worked Too Hard for This" Is the Wrong Reason to Stay
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Mar 03, 2026 |
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Track #17: Rebecca Fleetwood Hession - Why "Same" Feels "Safe" And How Your Brain Fights Change At Work
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Feb 17, 2026 |
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Track #16: Noah & Madison - Breaking into Agency Life and the Reality of Your First Marketing Role
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Feb 03, 2026 |
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Track #15: Araceli Gomez-Aldana - Why You Need to Throw Away Your Career Vision Board
|
Jan 22, 2026 |
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Track #14: Sophie Hunter - World Number One at Catastrophizing: How to Overthink Everything and Succeed Anyway
|
Jan 06, 2026 |
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Track #13: Brian Talbot - From Radio Sales to Fractional CMO (The Power of Authenticity)
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Dec 16, 2025 |
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Track #12: Lisa Levey - Real Housewives, Real Hours, and Finding Stories in the Otherhood
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Dec 02, 2025 |
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Track #11: James Grixoni - Everyone is a Marketer, Except When David Lynch is Casting
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Nov 11, 2025 |
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Track #10: Susan Wenograd - From Circuit City to Candle Empire, Bad Pitches and Creative Survival
|
Oct 28, 2025 |
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Track #9: Audrey Finney - Navigating the Unseen Challenges in Event Marketing
|
Oct 14, 2025 |
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Track #8: Megan Maguire - Embracing the Chaos in Agency Life and Entrepreneurship
|
Sep 30, 2025 |
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Track #7: Aaron Levy - Altruism at Work, Killer Employees with Restaurant Experience, and Building Bonds in the Trenches
|
Sep 23, 2025 |
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Track #6: Dean Turner: How To Ditch Perfectionism and Build a Massive Following With Consistency
|
Sep 16, 2025 |
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Track #5: Kayla Kurtz (Part 2) - How to Have the Honest Conversation With Your Clients, Your Prospects, and Yourself
|
Sep 09, 2025 |
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Track #4: Kayla Kurtz (Part 1) - How to Have the Honest Conversation With Your Clients, Your Prospects, and Yourself
|
Sep 03, 2025 |
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Track #3: Jeff Perkins - Why Your LinkedIn Profile Shouldn’t Read Like Your Resume
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Aug 26, 2025 |
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Track #2: Kent Zimmerman - What Your Prospect Is Really Thinking During Your Agency's Pitch
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Aug 19, 2025 |
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Track #1: Jeff Allen - From 12-Year Insider to Day One Outsider
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Aug 11, 2025 |