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The Insurance Marketing Playbook is your go-to podcast for insurance agents who want to attract more clients, close more policies, and scale their business with modern marketing strategies. Each week, we break down proven tips on digital marketing for insurance agents, including SEO, social media, email campaigns, Google Business Profile optimization, paid ads, and referral systems.
Hosted by Shelby McFarland, The Marketing Broker, who specializes in helping insurance agents grow, this show gives you actionable marketing strategies designed specifically for the insurance industry—no fluff, just play-by-play tactics you can implement right away.
Whether you’re a new agent building your book of business or an experienced producer looking to modernize your marketing, this podcast is your competitive edge. Subscribe to The Insurance Marketing Playbook and learn how to generate quality leads, build your brand, and grow your insurance agency with confidence.
| Episode | Date |
|---|---|
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Are You Building Marketing That Search Can Trust
|
Oct 28, 2026 |
|
How To Evaluate A Marketing Program Before Spending Money
|
Oct 21, 2026 |
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Marketing Through Life Seasons Without Burning Out
|
Oct 14, 2026 |
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Relationships Beat Leads When You Track The Work
|
Oct 07, 2026 |
|
How A Functional Dietitian Builds Health And A Business Organically
|
Sep 30, 2026 |
|
You Can Start A Business In An Industry You Barely Know
|
Sep 23, 2026 |
|
Why Great Marketing Still Fails Sometimes
|
Sep 16, 2026 |
|
Setting Client Boundaries When Everyone Wants It Yesterday
|
Sep 09, 2026 |
|
Women Leaders And The Invisible Weight They Carry
|
Sep 02, 2026 |
|
The Real Cost Of Small Business Services
|
Aug 26, 2026 |
|
You Can Run Profitable Meta Ads Without A Huge Budget
|
Aug 19, 2026 |
|
Decision Fatigue Builds Up From A Thousand Tiny Choices
|
Aug 12, 2026 |
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Are You Building Visibility Or Just Posting
|
Aug 05, 2026 |
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How To Stay In Control Of Sales During Slow Seasons
|
Jul 29, 2026 |
|
Recruiting is Marketing: How A Recruiter Sells A Career Without Feeling Salesy
|
Jul 22, 2026 |
|
What A Real Marketing Agency Does Behind The Scenes
|
Jul 15, 2026 |
|
Hiring Help When Your Business Hits A Bottleneck
|
Jul 08, 2026 |
|
The Four Biggest Marketing Myths Holding Back Your Business
|
Jul 01, 2026 |
|
How One Business Owner Turned A Book Into Clients, Credibility, And Revenue
|
Jun 24, 2026 |
|
The Good And Bad Ways To Use AI In Small Business Marketing
|
Jun 17, 2026 |
|
What Crisis Reveals About Your Business Plan
|
Jun 10, 2026 |
|
Human Connection Driven LinkedIn Marketing For Entrepreneurs
|
Jun 03, 2026 |
|
Inside A Women’s Business Showcase
|
May 27, 2026 |
|
You Don’t Need More Leads, You Need More Conversations
|
May 20, 2026 |
|
Why Your Insurance Marketing Is Blending In
|
May 06, 2026 |
|
Turn Client Questions Into Weekly Insurance Content
|
Apr 29, 2026 |
|
Three Posts A Week That Grow An Insurance Agency
|
Apr 22, 2026 |
|
Insurance Marketing Myths That Waste Your Time
|
Apr 15, 2026 |
|
Organic AI Visibility For Insurance Agencies
|
Apr 08, 2026 |
|
How Insurance Agencies Can Track Social Media Results
|
Apr 01, 2026 |
|
Personal Branding For Insurance Agents
|
Mar 25, 2026 |
|
Find Your Ideal Clients And Show Up Consistently
|
Mar 18, 2026 |
|
From Hobby To Business: Building A Real Marketing Budget
|
Mar 11, 2026 |
|
Using AI To Grow Your Insurance Agency
|
Mar 04, 2026 |
|
How To Teach AI Your Brand And Turn Keywords Into Clients
|
Feb 25, 2026 |
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How Video Marketing Grows An Insurance Agency
|
Feb 18, 2026 |
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How Insurance Agencies Turn Reviews Into Real Credibility
|
Feb 11, 2026 |
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Learn How To Turn Local Attention Into Real Sales
|
Feb 04, 2026 |
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Five Reasons Your “Too Expensive” Excuse Is Costing Your Insurance Agency Growth
|
Jan 28, 2026 |
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How Insurance Agents Win With Storytelling
|
Jan 21, 2026 |
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Referral Engines That Actually Work
|
Jan 14, 2026 |
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Healthy Marketing For Insurance In 2026
|
Jan 07, 2026 |
|
Turning Digital Leads Into Real Relationships For Insurance Agents
|
Dec 23, 2025 |
|
Free Leads From Google, Explained
|
Dec 16, 2025 |
|
Define Your Ideal Insurance Client
|
Dec 03, 2025 |
|
Insurance Marketing Made Practical
|
Oct 28, 2025 |