The Insurance Marketing Playbook

By Shelby McFarland

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Category: Marketing

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Episodes: 46

Description

The Insurance Marketing Playbook is your go-to podcast for insurance agents who want to attract more clients, close more policies, and scale their business with modern marketing strategies. Each week, we break down proven tips on digital marketing for insurance agents, including SEO, social media, email campaigns, Google Business Profile optimization, paid ads, and referral systems.


Hosted by Shelby McFarland, The Marketing Broker, who specializes in helping insurance agents grow, this show gives you actionable marketing strategies designed specifically for the insurance industry—no fluff, just play-by-play tactics you can implement right away.


Whether you’re a new agent building your book of business or an experienced producer looking to modernize your marketing, this podcast is your competitive edge. Subscribe to The Insurance Marketing Playbook and learn how to generate quality leads, build your brand, and grow your insurance agency with confidence.


Episode Date
Are You Building Marketing That Search Can Trust
Oct 28, 2026
How To Evaluate A Marketing Program Before Spending Money
Oct 21, 2026
Marketing Through Life Seasons Without Burning Out
Oct 14, 2026
Relationships Beat Leads When You Track The Work
Oct 07, 2026
How A Functional Dietitian Builds Health And A Business Organically
Sep 30, 2026
You Can Start A Business In An Industry You Barely Know
Sep 23, 2026
Why Great Marketing Still Fails Sometimes
Sep 16, 2026
Setting Client Boundaries When Everyone Wants It Yesterday
Sep 09, 2026
Women Leaders And The Invisible Weight They Carry
Sep 02, 2026
The Real Cost Of Small Business Services
Aug 26, 2026
You Can Run Profitable Meta Ads Without A Huge Budget
Aug 19, 2026
Decision Fatigue Builds Up From A Thousand Tiny Choices
Aug 12, 2026
Are You Building Visibility Or Just Posting
Aug 05, 2026
How To Stay In Control Of Sales During Slow Seasons
Jul 29, 2026
Recruiting is Marketing: How A Recruiter Sells A Career Without Feeling Salesy
Jul 22, 2026
What A Real Marketing Agency Does Behind The Scenes
Jul 15, 2026
Hiring Help When Your Business Hits A Bottleneck
Jul 08, 2026
The Four Biggest Marketing Myths Holding Back Your Business
Jul 01, 2026
How One Business Owner Turned A Book Into Clients, Credibility, And Revenue
Jun 24, 2026
The Good And Bad Ways To Use AI In Small Business Marketing
Jun 17, 2026
What Crisis Reveals About Your Business Plan
Jun 10, 2026
Human Connection Driven LinkedIn Marketing For Entrepreneurs
Jun 03, 2026
Inside A Women’s Business Showcase
May 27, 2026
You Don’t Need More Leads, You Need More Conversations
May 20, 2026
Why Your Insurance Marketing Is Blending In
May 06, 2026
Turn Client Questions Into Weekly Insurance Content
Apr 29, 2026
Three Posts A Week That Grow An Insurance Agency
Apr 22, 2026
Insurance Marketing Myths That Waste Your Time
Apr 15, 2026
Organic AI Visibility For Insurance Agencies
Apr 08, 2026
How Insurance Agencies Can Track Social Media Results
Apr 01, 2026
Personal Branding For Insurance Agents
Mar 25, 2026
Find Your Ideal Clients And Show Up Consistently
Mar 18, 2026
From Hobby To Business: Building A Real Marketing Budget
Mar 11, 2026
Using AI To Grow Your Insurance Agency
Mar 04, 2026
How To Teach AI Your Brand And Turn Keywords Into Clients
Feb 25, 2026
How Video Marketing Grows An Insurance Agency
Feb 18, 2026
How Insurance Agencies Turn Reviews Into Real Credibility
Feb 11, 2026
Learn How To Turn Local Attention Into Real Sales
Feb 04, 2026
Five Reasons Your “Too Expensive” Excuse Is Costing Your Insurance Agency Growth
Jan 28, 2026
How Insurance Agents Win With Storytelling
Jan 21, 2026
Referral Engines That Actually Work
Jan 14, 2026
Healthy Marketing For Insurance In 2026
Jan 07, 2026
Turning Digital Leads Into Real Relationships For Insurance Agents
Dec 23, 2025
Free Leads From Google, Explained
Dec 16, 2025
Define Your Ideal Insurance Client
Dec 03, 2025
Insurance Marketing Made Practical
Oct 28, 2025