Scalable
By Kaya Yurieff and Jasmine Enberg
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Image by Kaya Yurieff and Jasmine Enberg
Category: Entrepreneurship
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Episodes: 28
Description
Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders and other business professionals make sense of what’s happening in this fast-moving industry.
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| Episode | Date |
|---|---|
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Live Streaming Isn’t Dead. Bieberchella and MrBeast Just Proved It
|
Apr 16, 2026 |
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Scalable Live: A College Degree for Creators
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Apr 14, 2026 |
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OpenAI’s TBPN Deal And Alex Cooper Divide The Internet, And Alix Earle Gets Into Skincare
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Apr 09, 2026 |
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Why Creators Should Care About Meta and YouTube’s Verdict and Why Affiliate is Making a Comeback
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Apr 02, 2026 |
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The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet
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Mar 26, 2026 |
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California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists
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Mar 19, 2026 |
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The Real Reason MrBeast Isn’t The Next Disney & Why Brands Don’t Send Creators to Bora Bora Anymore
|
Mar 12, 2026 |
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AI Transforms Creator Commerce and Dubai Influencers React to Drone Strikes
|
Mar 05, 2026 |
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Why the Microdrama Hype Will Fade, But Branded Entertainment Is Here to Stay
|
Feb 26, 2026 |
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Cannes Goes Big on Creators; AI Copycatting Surges and Podcasters Descend on the Nancy Guthrie Case
|
Feb 19, 2026 |
|
How Senator Cory Booker Convinced Democrats to Post More on Social Media
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Feb 18, 2026 |
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Inside YouTube’s pitch to TV advertisers and why not every journalist can start a Substack
|
Feb 12, 2026 |
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Why the NFL is all-in on creators and where influencer marketing M&A is headed next
|
Feb 05, 2026 |
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TikTok's stormy weekend, Reels is good now and creators protest ICE
|
Jan 29, 2026 |
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Senate Dems to hold creator summit, ChatGPT launches ads and the rise of “vertical podcasts”
|
Jan 22, 2026 |
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Dubai’s ‘influencer tax,’ a Guggenheim heir bets on creators and a big year for sports
|
Jan 15, 2026 |
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The Middle East's creator moment, Hannah Stocking's microdrama and messy influencer measurement
|
Jan 08, 2026 |
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Our 2026 predictions for the creator economy
|
Jan 01, 2026 |
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AI slop, creators take Hollywood & the TikTok ban that wasn’t: 2025 Creator Economy Year in Review
|
Dec 26, 2025 |
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Why being ‘authentic’ is over, the YouTube Oscars and Instagram’s TV app
|
Dec 18, 2025 |
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The WBD bidding war, MrBeast on DealBook and special guest Jon Youshaei
|
Dec 11, 2025 |
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Why TikTok Shop isn’t just for cheap stuff anymore, LinkedIn’s algo woes and Omnicom’s big takeover
|
Dec 04, 2025 |
|
Outrageous advent calendars, slow social and what to expect from Black Friday
|
Nov 27, 2025 |
|
Meta’s big win, Australia’s social media ban and Mel Robbins’ rise
|
Nov 20, 2025 |
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TikTok and iHeartRadio take on YouTube, creator M&A rises and MrBeast goes to the Middle East
|
Nov 13, 2025 |
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What big tech earnings mean for the creator economy
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Nov 06, 2025 |
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Creator economy experts Kaya Yurieff and Jasmine Enberg unveil their new media company Scalable
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Oct 30, 2025 |
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Kaya Yurieff and Jasmine Enberg introduce Scalable, a show about the business of the creator economy
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Oct 30, 2025 |