Welcome to Rooted in Utah, the official podcast of Utah's Own, where we celebrate the people, the products, and the passion behind the state's thriving agriculture and food industries. Join us as we sit down with Utah's Own members—from generational farmers resisting the sell-out to innovative entrepreneurs leading efforts that generate revenue and stimulate the local economy. Hear their inspiring stories of heritage, resilience, and success. Discover how they navigate challenges, what they're doing to sustain their legacy, and how the Utah's Own initiative supports them in bringing the best of Utah to you. If you want to know what makes Utah's local food and farming culture so incredible, stay tuned to Rooted in Utah!