Media Monitor
By Sean Wright, Kelly Sweeney
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Image by Sean Wright, Kelly Sweeney
Category: Marketing
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Episodes: 40
Description
Media Monitor is a data-led podcast unpacking what’s really happening across advertising, media, and consumer behavior—and what it means next.
Hosted by Sean Wright and Kelly Sweeney from Guideline.ai, the show breaks down the signals behind the headlines: ad spend shifts, market trends, economic pressure points, and emerging opportunities shaping the media ecosystem.
Each episode translates complex data into clear insight, helping brands, agencies, and decision-makers cut through noise, reduce uncertainty, and make smarter strategic calls.
If media is changing faster than ever, Media Monitor helps you understand why, how, and what to watch next.
| Episode | Date |
|---|---|
|
How the World Cup Became a $2B Advertising Event|E34
|
Sep 09, 2026 |
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Why Canada’s Ad Market Is Outpacing Global Growth|E33
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Sep 02, 2026 |
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WWE, the Agentic Shelf & What AI Is Changing in Advertising| E32
|
Aug 26, 2026 |
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How the NBA Turned Streaming Into a $2.1B Advertising Season| E31
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Aug 19, 2026 |
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What Ad Spend Concentration Can Tell Us About What Comes Next |E30
|
Aug 12, 2026 |
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Media Monitor’s Conversation at Cannes| The Agentic Future of Media Buying with WPP’s Devon DeBlasio
|
Aug 09, 2026 |
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Media Monitor’s Conversation at Cannes| Is Advertising Losing Sight of What Actually Works?
|
Aug 09, 2026 |
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Ep 29: YouTube, AI Search & the Ad Inventory Gap in Women’s Sports
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Aug 05, 2026 |
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Media Monitor’s Conversation at Cannes| Why AI Still Needs a System of Record| Drew Kane
|
Jul 31, 2026 |
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Media Monitor’s Conversation at Cannes| AI Won't Replace Human Creativity| Jonathan Anastas (Rumble)
|
Jul 31, 2026 |
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What Advertisers Should Buy Now—and What Can Wait in Q4
|
Jul 29, 2026 |
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Media Monitor's Conversations at Cannes: Metrics that Matter with Preeti
|
Jul 28, 2026 |
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Why Advertising Growth Is Slowing Despite a Huge Year for Media
|
Jul 22, 2026 |
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3 Common Threads That Kept Coming Up | Conversations at Cannes
|
Jul 15, 2026 |
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Why Brands Pay Millions for World Cup Sponsorships | The Hidden Value of Sports MarketingWhy Brands Pay Millions for World Cup Sponsorships | The Hidden Value of Sports Marketing
|
Jul 08, 2026 |
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Why Meta Wants Prediction Markets | The $50M Advertising Opportunity Nobody Saw Coming
|
Jul 01, 2026 |
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NBA Finals, Fox + Roku & World Cup Ads: The Biggest Media Stories This Week
|
Jun 24, 2026 |
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How The New York Times Is Winning in Advertising (While Everyone Else Struggles)
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Jun 17, 2026 |
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AI, IPOs & Advertising: What Happens When AI Giants Go Public?
|
Jun 10, 2026 |
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NFL Advertising Hits Record Highs: What’s Driving Nearly $6 Billion in Revenue?
|
Jun 03, 2026 |
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Why Publicis Bought LiveRamp — Identity Data, AI & the Future of Advertising
|
May 27, 2026 |
|
Upfronts, Streaming & Why TV Advertising Is Starting to Look Like Cable Again
|
May 20, 2026 |
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Auto Advertising Slows While Pharma Faces a Major Shift
|
May 12, 2026 |
|
Media Headlines Breakdown: OpenAI Lawsuit, iHeart & SiriusXM, Social Media Bans, and Amsterdam Ads
|
May 06, 2026 |
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Sports Advertising Trends 2026: Streaming Growth, NFL, NBA, and Olympics Insights
|
Apr 29, 2026 |
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Programmatic Advertising Part 2: SSP Trends, CTV Growth, and What Q1 Data Shows
|
Apr 22, 2026 |
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Retail Media Networks Explained: Why Amazon, Walmart & Uber Are Winning Ad Dollars
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Apr 15, 2026 |
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Meta & YouTube Lawsuit: Will Social Media Finally Face Consequences?
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Apr 08, 2026 |
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Ep 11: How Oil, LNG, and Unemployment Impact Ad Spend (What to Watch in 2026)
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Apr 01, 2026 |
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Ep 10: TV vs Streaming in 2025: Cord Cutting, Live Sports Growth, and What’s Next for 2026
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Mar 25, 2026 |
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Ep 9: Programmatic Advertising Benchmarks: DSP Trends, CTV Growth, and What’s Changing in 2026
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Mar 18, 2026 |
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Ep 8: Out-of-Home Advertising Trends: Why the U.S. Lags Global Markets
|
Mar 11, 2026 |
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Netflix Backs Out of Warner Bros Bid, WPP’s AI Pivot, and the Shift Toward Performance Marketing
|
Mar 04, 2026 |
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Ep 6: Why Podcast Advertising Is Growing Faster Than the Rest of Media
|
Feb 25, 2026 |
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Ep 5: What the January Jobs Report Reveals About Marketing and Agency Hiring
|
Feb 18, 2026 |
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Ep 4: Publicis Q4 Performance, Olympic Ad Growth, and the Super Bowl Attention Battle
|
Feb 11, 2026 |
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Ep 3: TikTok Uninstalls Are Rising and What It Means for Advertisers
|
Feb 04, 2026 |
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Ep 2: ChatGPT Ads Explained, What They Mean for Digital Advertising
|
Jan 28, 2026 |
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Ep 1: Why Svedka Is Betting on AI, Nostalgia, and a Super Bowl Ad
|
Jan 21, 2026 |
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Podcast Theme Music Track
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Dec 22, 2025 |