The Sunmico B2B Marketing Podcast for Tech Scale-Ups is a strategic resource designed specifically for CEOs, founders, and marketing leaders in the B2B tech sector. In an industry defined by rapid change, staying ahead requires more than just ”great tech” – it requires actionable frameworks and fresh perspectives on growth, positioning, marketing, branding, transformation, GTM (Go-To-Market), demand and lead generation. The Sunmico Podcast is curated by Mimmis Cleeren, CEO of Sunmico. With more than 25 years of international experience in B2B marketing, business transformation and growth, Mimmis uses this platform to challenge traditional marketing norms and provide tech leaders with the blueprints they need to scale. We know time is a scarce resource for any tech executive. To deliver deep marketing and scale-up expertise in a format that fits your schedule, we have pioneered an AI-native production workflow: • Original source material: Every episode is built upon Sunmico’s proprietary research, articles, lessons learned from tech industry events, and real-world consulting cases. • Curated insights: Our AI hosts, Mike and Marie, synthesize complex B2B topics into high-impact, 10-20-minute briefings. • Continuous learning: By leveraging AI, we can transform our latest strategic reflections into audio content at the speed of the market. Visit https://www.sunmico.com/ for more B2B marketing resources and consulting services to help you grow.