Podcast Network Insights: Understanding the Business of Podcast "Networks"

By Greg Wasserman, Podcast Leader & Relationship Generator

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Category: Marketing

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Episodes: 4

Description

What is a podcast network, really?

Is it a group of shows under one banner? A talent management agency? A content studio? Or something entirely new?

And while we’re asking, what is a podcast in today’s world?

With video, social, and streaming reshaping how creators publish and engage, even that definition is up for debate.

Podcast Network Insights explores the evolving world of podcast networks, however they define themselves today. Through candid conversations with founders, operators, and creators, we uncover how podcast networks make money, how they grow shows, and how podcasters can decide whether to join, leave, or even start a podcast network of their own.

For podcasters, it’s a resource to understand what to look for when joining a network and how to find the best podcast network for your goals.

For networks and media companies, it’s a space to reflect on how they differentiate, evolve, and deliver value.

For the industry as a whole, it’s a front-row seat to the transformation of what “network” and even “podcast” mean in today’s audio landscape.

Hosted by Greg Wasserman, a relationship-driven podcast professional who’s worked across media sales, podcast platforms, and creator tools, and now serving as Head of Relationships at RSS.com, the show brings curiosity and connection to the people shaping how creators collaborate and thrive.

Available everywhere you listen to podcasts, Podcast Network Insights embraces the openness and accessibility of RSS, because conversations about the podcast industry should live where podcasts themselves do, through open RSS feeds.

Whether you’re a network owner, a creator considering joining one, a production agency thinking about starting a network or partnering with one, or simply curious about how the industry is evolving, this show is your go-to resource for the business, relationships, and strategies that power podcast networks.

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Systems, Sponsors and Partners:

Hosted with RSS.com Podcast Hosting

Produced by Stories & Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow

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As someone who believes Life is about Time & Relationships, reach out and connect with Greg to open a conversation: https://www.linkedin.com/in/gregwasserman or reach out to greg.wasserman@rss.com


Episode Date
Curating Discovery Through Sampler Feeds | Pantheon Media
Mar 26, 2026
From Social Media Agency to Podcast Network | Podcast Nation
Mar 26, 2026
Why Curation by Editorial Standards Wins | Healthpodcast.org
Mar 26, 2026
Introducing Podcast Network Insights - The Trailer
Mar 11, 2026