AdTech Therapy®

By The AdTech Therapists: Jana Meron and Scott Messer

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Category: Management

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Episodes: 26

Description

The AdTech Therapy® Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now! Interested in sponsoring the show? Contact Marketecture Media.

Episode Date
Build Loyalty, Sell Influence
Nov 10, 2026
Is the Open Web Dying?
Nov 03, 2026
Behead the Beast: Taking AdX Out of the Ad Server
Oct 27, 2026
Is Agentic Direct the Future?
Oct 20, 2026
I've tried Everything but AdTech Therapy
Oct 13, 2026
We built this Sh*t by Hand
Oct 06, 2026
From RPM to LTV
Sep 29, 2026
Should you outsource your Programmatic?
Sep 22, 2026
Misery Loves Company: Google Comes for the Buy Side
Sep 15, 2026
What Makes a Deal Private?
Sep 08, 2026
Demand Reroutes, It Doesn't Multiply
Sep 01, 2026
Sell-Side Decisioning: Whose side Is It On?
Aug 25, 2026
If You Need to Ask, You Probably Don't
Aug 18, 2026
Buyer Direct and the Return of the Waterfall
Aug 16, 2026
Beware the Kool-Aid
Aug 11, 2026
Why We Can't Have Nice Things
Aug 04, 2026
Why Things Move Slowly
Jul 28, 2026
Stay Up Late and Make it to Breakfast
Jul 21, 2026
Where the Puck Are We Going?
Jul 14, 2026
Chasing the Wrong Ghost
Jul 07, 2026
Cheap is Expensive
Jun 30, 2026
Advocate or Evaporate
Jun 23, 2026
Running into Walls
Jun 16, 2026
One Question, Three Answers
Jun 09, 2026
Comfortable Being Uncomfortable
Jun 02, 2026
AdTech Therapy™ Teaser Intro
Apr 06, 2026