The Last Click
By Chris Parsons
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Category: Marketing
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Episodes: 25
Description
The Last Click is a retail, ecommerce, DTC, and digital marketing podcast and newsletter focused on what actually drives customer decisions, conversion, and growth. Hosted by Chris Parsons, award-winning marketer and author of Retail Rewired, The Last Click shares real-world insights from the front lines of modern commerce. Each episode explores customer acquisition, ecommerce growth, retail media, performance marketing, brand building, conversion optimization, AI in retail, customer experience, loyalty, omnichannel strategy, SEO, paid media, content strategy, merchandising, retention, store traffic, and the final moments that influence a purchase. Built for retail leaders, ecommerce teams, DTC brands, founders, marketers, agencies, and growth-focused operators, The Last Click helps answer one simple question: what gets the customer to click, buy, visit, book, subscribe, or come back?
| Episode | Date |
|---|---|
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Everyone has been trapped in a chatbot loop ft Darryl Mason | The Last Click Ep 13
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Aug 28, 2026 |
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Search Is Everywhere Now ft Neil Patel | The Last Click Ep 12
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Aug 25, 2026 |
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Keywords vs. Context: The Future of Ecommerce Search ft Andrew AJ Desmarais
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Aug 20, 2026 |
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Content Is King Again ft Scott Oshman | etail Boston
|
Aug 14, 2026 |
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How Warroad Builds Brand Loyalty and Scale ft Andrew Nichols | The Last Click Ep 11
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Aug 14, 2026 |
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Retail AI Community Helping Stores Find the Right Fit ft Doug Weich | eTail Boston
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Aug 13, 2026 |
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The Kate Farms Pivot ft Catherine Hayden | eTail Boston
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Aug 13, 2026 |
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How AI Is Reducing Wedding Stress at David’s Bridal ft Elina Vilk from David's Bridal | eTail Boston
|
Aug 10, 2026 |
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Building Cult Brand Loyalty ft Stephen Bailey from Fluevog Shoes | The Last Click Ep 10
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Jul 28, 2026 |
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From Burnout to Breakthrough ft Vivian McCormick from Wilet | The Last Click Ep 9
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Jul 15, 2026 |
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Data-driven loyalty ft Paul Rivietz from Exchange Solutions | CommerceNext Ep 7
|
Jul 14, 2026 |
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Authentic relationships ft Scott Silverman from CommerceNext | CommerceNext Ep 6
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Jul 14, 2026 |
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Digital transformation ft Vivian Chang from GNC| CommerceNext Ep 5
|
Jul 10, 2026 |
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AI-Powered Inventory ft Mike Le from Cognitive | CommerceNext Ep 4
|
Jul 10, 2026 |
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Evolving landscape of international e-commerce ft Jim Okamura from GELF | CommerceNext Ep 3
|
Jul 10, 2026 |
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Retail in the Age of AI ft. Lawrence Williams, PhD from Tulip | CommerceNext Ep 2
|
Jul 08, 2026 |
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Revolutionizing E-Commerce ft. Alan Nowogrodski from AFZ | CommerceNext Ep 1
|
Jul 08, 2026 |
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The Multi-Brand Playbook ft. Manny Alamwala from Mint Green Group | The Last Click Ep. 8
|
Jun 29, 2026 |
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The Omnichannel Maturity Framework ft. Josh Johnston | The Last Click Ep. 7
|
Jun 29, 2026 |
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Beyond the Endless Aisle ft. Tim Mayeur from IMGadgets | The Last Click Ep. 6
|
Jun 29, 2026 |
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Personal Connection Wins ft. Alon Zaibert | The Last Click Ep. 5
|
Jun 28, 2026 |
|
Retail Innovation vs. Brand Authenticity ft Mélissa Lessard from Chico | The Last Click Ep. 4
|
Jun 28, 2026 |
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Enhancing Customer Experience ft. Roger Emeka from Browns Shoes | The Last Click Ep. 3
|
Jun 19, 2026 |
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The Evolution of Retail Media ft. Pratyush Kumar | The Last Click Ep. 2
|
Jun 19, 2026 |
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The Omnichannel Problem in Luxury Retail ft. Nour Semaan from Holt Renfrew | The Last Click Ep. 1
|
Jun 19, 2026 |