The Marketing Mentor Podcast

By Ilise Benun

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Category: Marketing

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Subscribers: 14
Reviews: 0
Episodes: 496

Description

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.

Episode Date
494: Who to Trust When You’re Self Employed with Jenny Blake
Feb 16, 2024
493: Antidote to Impostor Syndrome with Ben Callahan
Feb 02, 2024
492: The Price of Price Blurting with Ilise Benun
Jan 19, 2024
491: How to Build a Business You Can Depend On
Jan 05, 2024
490: My Journey to Entrepreneurship with Ilise & Jake Benun
Dec 22, 2023
489: AI + Emotional Intelligence with Nick Usborne (Part 2)
Dec 08, 2023
488: AI + Emotional Intelligence with Nick Usborne (Part 1)
Dec 01, 2023
487: One year of marketing with Florian Schleicher
Nov 17, 2023
486: SEO for Creative Professionals with Meg Casebolt
Oct 27, 2023
485: Stories about fears about money with Farnoosh Torabi (Bonus)
Oct 10, 2023
484: How Exactly to Listen to the Market with Ilise Benun
Oct 06, 2023
483: A Comedian’s Formula for Your Perfect Pitch with Jenn Lederer
Sep 22, 2023
482: The Right Networking Attitude with Julie Brown
Sep 08, 2023
481: A Vision for Your Business with Jennifer Barrett
Aug 25, 2023
480: How to Ensure a Healthy Creative Business with Sarah Durham
Aug 11, 2023
479: Removing Obstacles to Growth with Sarah Durham
Jul 28, 2023
478: Twist on a Common Pricing Strategy with Matthew Wolf
Jul 14, 2023
477: The Most Effective Content Marketing Tool of All with Rebekah Mays
Jun 30, 2023
476: The Epitome of “Generosity Marketing” with Tara Hoover
Jun 16, 2023
475: On writing & publishing “Tough Titties” with Laura Belgray
Jun 02, 2023
474: How to profit from your personality w/ Danielle Hughes & Lisa Mullis
May 19, 2023
473: Talking Networking with Andy Brenits
May 05, 2023
472: Talking Networking with Beth Granger
Apr 28, 2023
471: Talking Networking with Terri Trespicio
Apr 21, 2023
470: I used to be afraid of people….
Apr 14, 2023
469: What lights you up? with Danielle Hughes
Mar 31, 2023
468: How to do a successful Kickstarter campaign with Wioleta Kaminska
Mar 17, 2023
467: How to free your time with Jenny Blake
Mar 03, 2023
466: My Worst Investment Ever
Feb 17, 2023
465: How promotional is too promotional?
Feb 03, 2023
464: Why would anyone want your content?
Jan 20, 2023
463: Engineering the Evolution of my Business
Jan 06, 2023
462: The Night Before Site Launch by Robert Lodi, the web guy
Dec 23, 2022
461: Ann Handley on Bringing Yourself into Your Content Marketing
Dec 16, 2022
460: Creatives are Good Negotiators with Mori Taheripour
Dec 02, 2022
459: Cyber Monday Sneak Peek with Ilise Benun
Nov 18, 2022
458: How to Price Your Freelance Services with Austin Church
Nov 04, 2022
457: What it takes to earn $10K in “passive income” with Jill Anderson
Oct 21, 2022
456: The Secret to a Winning Proposal
Oct 07, 2022
455: LinkedIn Strategy & Roadmap with Austin Church
Sep 23, 2022
454: Hourly Rate Debate at the Creative Freelance Summit (9/14-15/22)
Sep 07, 2022
453: How to properly value your time with Doug Dolan
Sep 02, 2022
452: End of month anti-freak out protocol with Austin Church
Aug 19, 2022
451: Where are they now? with Alan Seiden
Aug 05, 2022
450: How to make a post go viral with Wendy Jacobson
Jul 22, 2022
449: Chutzpah trumps confidence with “The Chutzpah Guy”
Jul 08, 2022
448: Birthday Sale & How to alleviate neck pain with Andrea Brody
Jun 24, 2022
447: How one copywriter used LinkedIn to reach his financial goal
Jun 03, 2022
446: How to use empathy as a marketing tool with Melanie the Marketer
May 20, 2022
HOW BONUS EPISODE #2 Creatives thinking like Breadwinners
May 13, 2022
445: Where are they now? With Ilena Finocchi
May 06, 2022
HOW BONUS EPISODE #1 Presenting Yourself with Confidence
Apr 29, 2022
444: How to use HARO to get PR with Donna Jones
Apr 22, 2022
443: The new “what’s new” on LinkedIn with Beth Granger
Apr 08, 2022
442: How to grow a creative business with Sarah Durham
Mar 25, 2022
441: Your email newsletter on LinkedIn? with Michael Katz
Mar 11, 2022
440: Stop writing proposals that go nowhere with Mary Maru
Feb 25, 2022
439: How (exactly) to do outreach that works with Chris Haviland
Feb 06, 2022
438: Fake feelings or real emotions? with Kelly Campbell
Feb 04, 2022
437: How to make the right decisions with Kelly Campbell
Jan 21, 2022
436: Money Tips for the New Year with Farnoosh Torabi
Jan 07, 2022
435: A wish for you for the new year with Ilise Benun
Dec 31, 2021
434: Where are they now? with Sharon Bending
Dec 24, 2021
433: How (and Why) to Unfollow Your Passion with Terri Trespicio
Dec 10, 2021
432: If you need accountability... with Nancy Ruzow
Nov 24, 2021
431: Should your business make you happy? with Kelly Campbell
Nov 12, 2021
430: Networking vs. “Connecting” with Susan McPherson
Oct 29, 2021
429: When to Stop Marketing with Melanie the Marketer
Oct 15, 2021
428: “Creator” mode and More on LinkedIn with Beth Granger
Oct 01, 2021
427: Word of Mouth vs. Referrals with Michael Roderick
Sep 17, 2021
426: How to handle tricky client situations with Deidre Rienzo
Sep 03, 2021
425: How to get your new business off the ground with Deidre Rienzo
Aug 20, 2021
424: How to ask for more ($$) with Jennifer Barrett
Aug 04, 2021
423: How to Pitch Creative Services to a Marketer with Scott Miller
Jul 23, 2021
422: Going from Creative to Therapist with Tiffany Butler
Jul 09, 2021
421: How to Raise Your Rates (excerpt from “Worth It”)
Jun 24, 2021
420: Mining Your LinkedIn Network with Sweta Vikram
Jun 18, 2021
419: How to Grow Your Email List with Tim Huelskamp
Jun 04, 2021
418: All Your Fears Kicked Up By 2 Simple Questions
May 19, 2021
417: How to Handle The Feast with Danielle Hughes
May 07, 2021
416: Think Like a Breadwinner with Jennifer Barrett
Apr 23, 2021
415: Corina Ludwig on Etiquette for Video Calls
Apr 09, 2021
414: Marketing with Heart & Soul with Andy Didorosi of Basecamp
Mar 26, 2021
413: How content begets confidence with Helen Conway
Mar 12, 2021
412: Popular Niches for 2021 with Pam Foster
Feb 24, 2021
411: 10 Minutes a Day on LinkedIn with Melanie the Marketer
Feb 12, 2021
410: How to get out of a slump with Michael e. Stern
Jan 29, 2021
409: What “Passive Income” Really Means with Jill Anderson
Jan 15, 2021
408: What “money confidence” sounds like with Terri Trespicio
Dec 31, 2020
407: What it takes to make “newsletter magic” with Sarah Pike
Dec 11, 2020
406: Are your ideal clients “marinating?” with Melanie the Marketer
Nov 27, 2020
405: What is a Book Coach? with Jennie Nash
Nov 13, 2020
404: What To Do About “Impostor Syndrome” with Valerie Young
Oct 30, 2020
403: How to Treat The Money Conversation Like a Game
Oct 16, 2020
402: Why Is Zoom So Exhausting? with Eleanor Handley
Oct 02, 2020
401: On Integrity in Business with Michael e. Stern
Sep 18, 2020
400: Should You Really Forget Funnels? with Lisa Mullis
Sep 04, 2020
#399: How to Pitch Yourself as a Podcast Guest with Francis Nayan
Aug 21, 2020
#398: How to Go In House & Keep Your Personal Brand Alive with Elke Giba
Aug 07, 2020
#397: Is the Grass Greener In House? with Elke Giba
Jul 24, 2020
#396: How (and What) to Delegate with Melanie the Marketer
Jul 10, 2020
#395: Designers who Coach with Sandra Koenig
Jun 26, 2020
#394: Personal Crisis When You’re Self Employed with Jeanine Davis
Jun 12, 2020
#393: Budgets & Bankruptcy with Ean Murphy
May 29, 2020
#392: On Signs of Strong Client Relationships with Michael e. Stern
May 15, 2020
#391: Pandemic derail your plans for 2020? Not so fast…
May 01, 2020
#390: How to Strengthen Your Financial Health with Galia Gichon
Apr 11, 2020
#389: Perseverance as a Creative Business Owner with Michael e. Stern
Mar 21, 2020
#388: Should you still be blogging? I think so. Here’s why.
Mar 13, 2020
#387: Do you need fancy CRM software? I don’t think so.
Feb 28, 2020
#386: Billboards for Creative Professionals? with Bart Bradshaw
Jan 31, 2020
#385: Why (and When) Not to Trust Your Gut with Dr. Gleb Tsipursky
Jan 17, 2020
#384: How to Avoid Distraction and Learn to Focus with Nir Eyal
Jan 02, 2020
#383: Attract Ideal Clients & Repel Time Wasters with Pam Slim
Dec 11, 2019
#382: You, a Book Coach? with Jennie Nash
Nov 27, 2019
#381: How to Make Your Marketing About Your Clients with Adam Fairhead
Nov 13, 2019
#380: How to Identify Your Unique Value with Lisa Mullis
Oct 30, 2019
#379: How to Build a Simple Marketing Machine with Susan Harper
Oct 16, 2019
#378: How to Build Long-Term Client Relationships with Ben Callahan
Oct 02, 2019
#377: How to Use Lists to Reduce Stress with Paula Rizzo
Sep 18, 2019
#376: How to Be Productive (Instead of Busy) w/ Andy Brenits
Aug 28, 2019
#375: Learning to Love the Money Conversation with Ilise Benun
Aug 14, 2019
#374: How to Write Ridiculously Good Email News-“letters" with Ann Handley
Jul 24, 2019
#373: Asking for Help = Business Growth with Danielle Z. Hughes
Jul 17, 2019
#372: Tom Ross on Learning to Love Marketing
Jul 03, 2019
#371: How to Use Generosity as a Marketing Tool with Melanie Deardorff
Jun 19, 2019
#370: Podcasting as the Ultimate Marketing Tool with Rob & Kennedy
Jun 12, 2019
#369: Should You Do Facebook Ads w/ Lucas Lee-Tyson
May 29, 2019
#368: Where Content Marketing & Conversational Copywriting Collide w/ Nick Usborne
Apr 17, 2019
#367: Corina Ludwig on Increasing Your Billable Hours
Apr 03, 2019
#366: How Do You Show Up? With Kevin Carroll
Mar 17, 2019
#365: Should You Become an Author?
Feb 28, 2019
#364: How to Pitch Patiently & Strategically with Michael e. Stern
Feb 20, 2019
#363: Reading David Whyte on “Courage” from "Consolations"
Feb 13, 2019
#362: Ilise Benun on How to Get Better Clients with Bigger Budgets
Feb 06, 2019
#361: How to Build Trust Despite Marketing with Nick Usborne
Jan 23, 2019
#360: Reading David Whyte on Work from “Consolations”
Jan 09, 2019
#359: The Key to Content Marketing that Works with Ben Callahan of Sparkbox
Jan 02, 2019
#358: How to Handle Tricky Situations with Self Respect with Michael e. Stern
Dec 19, 2018
#357: Mark McGuiness on Being a 21st Century Creative
Nov 28, 2018
#356: Jane Friedman on How to Get Your Book Published
Nov 14, 2018
#355: Ryan Gill of Communo.com on what it takes to be a Solopreneur
Oct 31, 2018
#354: Ali Schwanke on Metrics that Matter
Oct 17, 2018
#353: Kevin Rogers of Copy Chief on Finding Your “Bat Signal Talent”
Oct 03, 2018
#352: Greg Corey on Growing from Freelancer to Agency Owner
Sep 19, 2018
#351: What Is Your Value to Your Dream Clients? with Ilise Benun
Sep 06, 2018
#350: Robert McGuire of Nation1099.com on the “Freelancer Plateau”
Aug 22, 2018
#349: Emily Leach, Founder of FreelanceConference.com
Aug 07, 2018
#348: One Designer’s Story - When You Take Success for Granted
Aug 01, 2018
#347: Creative Services by Subscription = Recurring Revenue for You?
Jul 18, 2018
#346: Should You Barter Your Creative Services? with Michael e. Stern
Jun 27, 2018
#345: Getting Started with Podcasting with John Hartwell
Jun 13, 2018
#344: How to Start a Digital Product Business with Justin Putney
May 30, 2018
#343: How to Get Clients From Speaking Gigs w/ Terri Trespicio
May 16, 2018
#342: Content Marketing & The Business of Speaking with Corey Poirier
Apr 18, 2018
#341 The Highly Accountable and Trackable Marketing Process
Mar 21, 2018
#340: Agency Business Models, Partnerships & Mistakes with Carl Smith
Feb 28, 2018
#339: Michael Solomon on the Most Important Currency in Today’s Economy
Feb 21, 2018
#338: Managing Your Money as a Creative Professional with Michael e. Stern
Feb 07, 2018
#337: Ilise Benun on How to Avoid the Worst Negotiating Mistakes
Jan 24, 2018
#336: Michael e. Stern on how to decide how big your business should be?
Jan 03, 2018
#335: Andy Brenits on Confidence as an "Experienced Newbie"
Dec 20, 2017
#334: How to Break Down Your Services for Tiered Pricing with Michael e. Stern
Dec 06, 2017
#333: How to Do Tiered Pricing with Ed Gandia
Nov 22, 2017
#332: Networking for the 21st Century from HOW Design Live 2017
Nov 08, 2017
#331: Cheryl Smithem on What is PR These Days?
Oct 23, 2017
#330: Thomas Heath on Personal Branding on LinkedIn
Oct 18, 2017
#329: Katie Lane on Negotiating Strategies for Creatives
Oct 04, 2017
#328: Dan Mall of Superfriend.ly
Sep 27, 2017
#327: Experienced Newbie #4 – The Comparison Trap
Sep 13, 2017
#326: Katie Kern on Reimagining PR
Aug 30, 2017
#325: Michael e. Stern on How to Handle Demanding Clients
Aug 16, 2017
#324: Alan Seiden - From Awkward Techie to Tech “Celebrity”
Aug 02, 2017
#323: Michael Solomon on Price as a Shorthand for Value
Jul 19, 2017
#322: 3 Simple Steps to Price Your Creative Projects
Jul 12, 2017
#321: Gigi Rosenberg on Making a Living from Your Art
Jun 21, 2017
#320: Bryn Mooth on Self-Confidence and Self-Employment
Jun 07, 2017
#319: Experienced Newbie #4 – Entering the Brand New Cannabis Market
May 24, 2017
#318: Experienced Newbie #3 – Building Your Email List
May 10, 2017
#317: Michael Solomon on Making it Easier to Toot Your Own Horn
Apr 26, 2017
#316: New Standard Freelance Contract Tool via Freelancers Union & AND.CO
Apr 12, 2017
#315: Wendy Merrill on Overcoming Fear of Self Promotion
Mar 29, 2017
#314: Answers to Your Burning Questions for the “Ideal Client”
Mar 16, 2017
#313: Robert McGuire On Getting Started with Subcontracting
Mar 08, 2017
#312: “Experienced Newbie” #2 - From Project Manager to Photographer
Feb 23, 2017
#311: Danny Iny on How to Grow and Scale a Business
Feb 08, 2017
#310: “Experienced Newbie” Series #1 - Your Online Presence
Jan 25, 2017
#309: Creatives - We Need Your Voice by January 31st - Listen Now!
Jan 17, 2017
#308: Jeff Sauer on Becoming a Data-Driven Creative
Jan 07, 2017
#307: Ilise Benun on How to Reach Out to Your Ideal Clients
Dec 14, 2016
#306: Ilise Benun on How to Connect the Dots of Your Marketing
Dec 07, 2016
#305: Michael e. Stern on How to Prevent Self-Doubt from Creeping In
Nov 23, 2016
#304: Jill Anderson on “Firing” Clients the Right Way
Nov 02, 2016
#303: Revolve Workshop on Designing Research Studies
Oct 19, 2016
#302: Aaron Irizarry of Nasdaq
Oct 07, 2016
#301: Simple Client Communication Tactics with Michael e. Stern
Sep 30, 2016
#300: Robert Prioleau of Blue Ion
Sep 14, 2016
#299: Terri Trespicio & Paula Rizzo on How to Be a Media Magnet
Aug 31, 2016
#298: Paul Parreira of Company Cue on Content Marketing
Aug 17, 2016
#297: Ahava Leibtag of Aha Media Group
Aug 03, 2016
#296: HOWDesign Live@SCAD #4 - Rigsby Hull
Jul 20, 2016
#295: Value-Based Bartering with Michael e. Stern
Jul 07, 2016
#294: Rivers Pearce of Boomtown
Jun 23, 2016
#293: How to pursue projects that are perfect for you -- Chat #6 with Michael e. Stern
May 16, 2016
#292: Need help pricing your creative services? Listen to this one…
May 04, 2016
#291: Cassie Boorn of MakerMentors.org
Apr 13, 2016
#290: Keeping It Human with Ben Callahan & Meena Kothandaraman
Apr 12, 2016
#289: HOWDesignLive@SCAD #3 with Tiffany Shlain
Mar 30, 2016
#288: How one writer landed a $10K project and is building a portable business
Mar 16, 2016
#287: HOWDesignLive@SCAD #2 with Jason Fried
Mar 07, 2016
#286: Are You Keeping This Secret From Yourself? Chat #5 with Michael e. Stern
Feb 16, 2016
#285:HOWDesignLive@SCAD #1 with Matthew Manos
Feb 08, 2016
#284: Dianna Huff on smoother cash flow for freelancers
Jan 20, 2016
#283: David Bain On Digital Marketing, the Moving Target
Jan 11, 2016
#282: Don’t Make The Mistakes We Did: Podcast #4 with Michael e. Stern
Dec 29, 2015
#281: On Package Pricing, Tiered Pricing & Value-Based Pricing with Jason Blumer
Nov 20, 2015
#280: How to land the right price every time with Laurie Millotte
Nov 16, 2015
#279: The Art of Giving Good Phone, with right-brainer, Michael e. Stern
Oct 13, 2015
#278: How to get access to a wider audience of ideal clients
Sep 29, 2015
#277: Pricing Wisdom for Creative Professionals from 36-year veteran, Michael e. Stern
Sep 14, 2015
#276: Freelancers + staffing firms? Pros & cons + latest trends with Andy Epstein, author of The Corporate Creative
Aug 26, 2015
#275: Here’s a Niche: Construction Time Lapse Films with Michael E. Stern
Aug 19, 2015
#274: Here’s a niche: Wine & Spirits
Aug 04, 2015
#273: Finding a niche, with Jim Blasingame.
Jul 21, 2015
#272: All About The Book Design Niche with Scarlett Rugers
Jun 10, 2015
#271: 16% Response to Prospecting with Chocolate
May 13, 2015
#270: A Retreat for Creative Professionals in Nashville, June 25-26
Apr 30, 2015
#270: Personal + Professional Passions = Target Markets
Apr 27, 2015
#269: #HOWLive 2015 Speaker Podcast Series: Doug Dolan, communications strategist
Apr 13, 2015
#268: #HOWLive 2015 Speaker Podcast Series: Janine Vangool, UPPERCASE magazine
Apr 01, 2015
#267: #HOWLive 2015 Speaker Podcast Series: Mark McGuiness
Mar 16, 2015
#266: Package pricing, with Jim Blasingame.
Mar 11, 2015
#265: #HOWLive 2015 Speaker Podcast Series: Rob Harr of Sparkbox
Feb 26, 2015
#264: #HOWLive 2015 Speaker Podcast Series: Aaron Draplin
Feb 16, 2015
#263: What makes a proposal great? - with Nathan Powell of Nusii
Feb 05, 2015
#262: Sneak Peek: Command the Fees You Deserve via CreativeLive
Jan 19, 2015
#261: No More RFPs for K9 Strategy & Design
Dec 05, 2014
#260: Sneak Peek: 2015 Marketing Plan + Calendar
Dec 04, 2014
#259: Sneak Peek: Package Pricing Bundle
Nov 27, 2014
#258: Packaging creative services - with Alyssa Martin
Nov 18, 2014
#257: Talking about what you do - The Creative Freelancer Show
Oct 15, 2014
#256: Two more questions about starting a business,, with Jim Blasingame
Oct 08, 2014
#255: One important question about starting a business, with Jim Blasingame
Oct 08, 2014
#254: Audio Article #5: Five Steps to Finding the Right Clients
Sep 29, 2014
#253: SEO Copywriting with Heather Lloyd-Martin
Sep 03, 2014
#252: Audio Article: Closing the Deal: From Proposal to Contract
Aug 27, 2014
#251: Audio Article: Film School: How to Create Your Own Self Promo Videos.
Aug 06, 2014
#250: Problem Clients: how to spot them and turn them into good ones
Jul 28, 2014
#249: Audio Article: A 4-Step Guide to Content Marketing
Jul 25, 2014
#248: Audio Article: The Art & Science of Pricing for Creative Professionals.
Jul 16, 2014
Freelancing While Traveling The World -- Is It Really Possible?
Jul 08, 2014
Pricing Tips for Creative Freelancers from Laura Foley
Jun 18, 2014
Part 2 - Turning difficult customers into customers for life
May 27, 2014
Part 1 - When good customers behave badly
May 27, 2014
Creating a Business Action Plan – with HOWLive/CFBC speaker, Corwin Hiebert
Apr 21, 2014
A field guide to bad clients – with HOWLive/CFBC speaker, Doug Dolan
Mar 28, 2014
Self-promotion & sales strategies – with HOWLive/CFBC speaker, Jen Lombardi
Mar 24, 2014
Survival Strategy for the Soul with HOWLive/CFBC Speaker, Alina Wheeler
Mar 12, 2014
Surviving as a creative pro – with HOWLive/CFBC speaker, Douglas Davis
Mar 04, 2014
Pricing as an intimate act – with HOWLive/CFBC speaker, Jason Blumer
Feb 24, 2014
Interview with Ed Gandia: Handling Clients Who Suck Your Time
Feb 19, 2014
Tips on being prepared – with HOWLive/CFBC speaker, Dana Maciagli
Jan 29, 2014
How to put your existing clients on retainer
Jan 22, 2014
Words of Wisdom on Proposals, Retainers and More
Jan 08, 2014
What do your goals for the New Year look like?
Dec 31, 2013
The types of people you need in your network
Dec 18, 2013
Getting your customers to take an active role in your business
Dec 18, 2013
Interview with Marc Harmon: The 2014 Marketing Plan + eCalendar
Nov 20, 2013
Improve customer communication with self-analysis
Oct 23, 2013
Common communication problems with customers
Oct 23, 2013
From struggling freelancer to hiring freelancers to help!
Oct 14, 2013
Interview: Ed Gandia on Pricing
Sep 17, 2013
How online networking impacts offline networking
Aug 30, 2013
Interview: Sarah Durham on Pricing
Aug 09, 2013
Interview: How Sonia Quinones landed a job by networking at CFC
Jul 31, 2013
Interview with Ilise Benun: How do you schedule your day?
Jul 19, 2013
New Networking Tricks - Interview with Ed Gandia
Jul 10, 2013
Positioning and Content Marketing for Design Firms
Jun 10, 2013
Interview with Jim Blasingame: Replace your hourly rate with value-based pricing…
Jun 03, 2013
Interview with Jim Blasingame: What can you learn at the Creative Freelancer Conference?
Jun 03, 2013
3 Answers to Common Questions About Public Speaking for Creative Pros
May 20, 2013
The Art of Saying No with Creative Freelancer, Alisa Bonsignore
Apr 29, 2013
A Simple Mantra To Get Things Done (Without Going Crazy)
Apr 15, 2013
How to Network With a Purpose and Get What You Need
Apr 06, 2013
Independent Writer Reinvents Herself = Business Picks Up
Apr 02, 2013
Turn Traffic Into Leads With a Simple Freebie
Mar 26, 2013
What to expect when you're freelancing (interview with Bryn Mooth)
Mar 13, 2013
Overcoming your fears (interview with Luke Mysse)
Mar 12, 2013
Making people love you madly (interview with Colleen Wainwright)
Mar 11, 2013
Podcast: Content Marketing for Creative Professionals
Mar 08, 2013
How web designer, Jill Anderson, increased business by 17%
Mar 04, 2013
Finding companies who "do good" (interview with Sarah Durham of Big Duck)
Feb 25, 2013
How to Make Strong Connections (interview with Dana Manciagli)!
Feb 19, 2013
Podcast: How Jenny Poff catapulted her business
Feb 18, 2013
Podcast: June Walker helps "indies" with taxes
Feb 11, 2013
Email Newsletter = New Clients!
Feb 04, 2013
Podcast: Can Everyone Really Be Their Own Boss?
Jan 28, 2013
Podcast: Freelancer Reaches 5 Year Goal in 6 Months!
Jan 16, 2013
Podcast: Highlights from HOW Interactive with Tiffany Estes, Part 2
Dec 17, 2012
Podcast: Raising rates with Judy Rosenthal
Dec 07, 2012
Podcast: Highlights from HOW Interactive with Tiffany Estes
Dec 05, 2012
Podcast: Planning for 2013
Nov 23, 2012
Can you tell when a prospect is really ready to do business?
Nov 19, 2012
The Cloud helped many businesses during Hurricane Sandy
Nov 19, 2012
Patience is a freelancer’s friend
Oct 24, 2012
Secrets to Winning Proposals –Toronto, Nov 7th
Oct 17, 2012
Should you design your own logo?
Oct 03, 2012
Using your website to qualify prospects
Sep 19, 2012
Should you change the name of your business?
Sep 11, 2012
How to take action when you have too many great ideas
Aug 30, 2012
Jeff Tara - Interview 3
May 16, 2012
CFC 2012: Luke Mysse Interview
Apr 27, 2012
CFC 2012: David Baker Interview
Apr 24, 2012
Interview with Bryn Mooth - April 2012
Apr 24, 2012
Newly-minted freelancer, Kelsey Grafton, is going to CFC...
Apr 23, 2012
Revised Proposal = 67% Win Rate
Apr 16, 2012
CFC 2012: Missing the confidence to set the right tone?
Apr 11, 2012
Emails and letters are working for Jeff
Apr 02, 2012
CFC 2012: Don’t drive yourself crazy with quantity
Mar 26, 2012
CFC 2012: How to handle pricing for nonprofits
Mar 26, 2012
CFC 2012: Should freelancers price differently than large firms?
Mar 26, 2012
CFC 2012: Can you be a wealthy freelancer?
Mar 23, 2012
CFC: Are you getting nickel-and-dimed?
Mar 19, 2012
CFC 2012: Planning for the First Year of Freelance?
Mar 16, 2012
Bryn’s approach to LinkedIn: narrow, participate, reach out.
Mar 12, 2012
CFC 2012: Is content strategy missing from your web site?
Mar 09, 2012
Podcast: What if you don’t want to choose a target market?
Mar 07, 2012
Podcast: What It Takes for an Email Newsletter to Get the Phone Ringing
Feb 29, 2012
Meet CFC speaker, Dyana Valentine
Feb 24, 2012
Podcast: Jeff got 2 jobs in a week since website launch
Feb 22, 2012
Bryn says, “This marketing stuff isn’t hard, except…”
Feb 08, 2012
What kind of copywriter can you be?
Feb 01, 2012
Podcast: Bryn’s tax surprise
Jan 25, 2012
Podcast: Are you paying the price for a checked-out December?
Jan 18, 2012
Podcast: What do art buyers really care about?
Jan 13, 2012
How to position your firm in 6 months (podcast)
Dec 13, 2011
Crowdsourcing Podcast with Laurel Black
Nov 30, 2011
Podcast: How to craft winning proposals
Nov 16, 2011
Podcast: What’s in copywriter Bob Bly’s proposal/agreement?
Nov 10, 2011
Interview: What is a Request for Proposal (RFP)?
Nov 02, 2011
How to find a market (without starting from scratch)
Oct 26, 2011
Interview with the illustration “king” of self-promotion, Daniel Pelavin
Oct 19, 2011
How should your proposal be delivered?
Oct 12, 2011
A new freelancer struggles with pricing
Oct 06, 2011
Scared of embracing a target market?
Sep 28, 2011
Thinking about renaming your business?
Sep 21, 2011
When your biggest client disappears
Sep 06, 2011
Talking budget with your clients
Aug 17, 2011
Dealing with a case of the “I don’t wannas”?
Aug 08, 2011
Follow up: How much is too much?
Jul 11, 2011
Follow up: How to do it
Jul 11, 2011
Thought leadership: Find their common problem
Jun 29, 2011
Asking questions = looking stupid?
Jun 14, 2011
Monthly billing: yes or no?
May 31, 2011
The first week as a freelancer
May 10, 2011
Don't know how to raise your prices?
Apr 26, 2011
If you’re doing too many “one-off” projects…
Apr 07, 2011
Where is Lauren now?
Mar 29, 2011
Designer Finds Goldmine of Prospects
Mar 22, 2011
Results from one week’s worth of direct outreach
Mar 10, 2011
How excited should you be about your market?
Feb 22, 2011
{MONEY GUIDE} Talking price without alienating customers
Feb 14, 2011
How one creative made the transition to full time freelancing
Feb 10, 2011
Healthcare Target Market Starts to Pay Off
Jan 27, 2011
One design firm's whirlwind year
Jan 18, 2011
Do you need to be reminded about marketing?
Jan 11, 2011
Are you reaching your marketing potential?
Jan 11, 2011
Would organizing tools help you become a better marketer?
Jan 11, 2011
One creative firm’s success with retainers & more
Jan 03, 2011
How one illustrator is getting business on LinkedIn
Dec 13, 2010
Is marketing changing in the 21st century?
Dec 06, 2010
One creative firm's best year yet - find out why
Nov 19, 2010
How one creative firm found its positioning
Nov 03, 2010
Are you really trying to get prospects?
Nov 01, 2010
The prospecting hour
Oct 19, 2010
How can you connect with your ideal prospects?
Sep 09, 2010
Mom's advice - Part 2
Aug 03, 2010
Mom's advice - Part 1
Aug 03, 2010
The benefits of multi-faceted marketing
Jul 20, 2010
Is your website marketing-smart?
Jun 29, 2010
Are you a business?
Jun 03, 2010
Are you the needle or the haystack?
May 17, 2010
The Lazy Creative's Guide to Marketing
Apr 27, 2010
Do you have what it takes? Preparation & 5 Freedoms.
Apr 02, 2010
Do you have what it takes? Skills & Personality Traits.
Apr 02, 2010
Do you have what it takes? Myths & realities about freelancing.
Apr 02, 2010
Word of mouth ain't all that
Mar 31, 2010
Freelancers are small business owners too
Mar 17, 2010
Week 52, Veterans Calendar- communicatrix- (Year in review)
Dec 30, 2009
Week 51, Veterans Calendar- communicatrix- (The pain of not scheduling)
Dec 29, 2009
Week 50, Veterans Calendar- communicatrix- (Where opportunity hangs out)
Dec 26, 2009
Week 49, Veterans Calendar- communicatrix- (Growing pains)
Dec 08, 2009
Week 48, Veterans Calendar- communicatrix- (Thankful)
Dec 08, 2009
Week 47, Veterans Calendar- communicatrix- (Marketing is talking to people)
Dec 03, 2009
Week 46, Veterans Calendar- communicatrix- (Chill marketing)
Nov 15, 2009
Week 45, Veterans Calendar- communicatrix- (Getting here from there)
Nov 08, 2009
Week 44: Prospecting
Nov 04, 2009
Week 44, Veterans Calendar- communicatrix- (Cumulative marketing)
Nov 02, 2009
Week 43, Veterans Calendar- communicatrix- (Odds & ends)
Oct 27, 2009
Week 42, Veterans Calendar- communicatrix- (Lessons learned)
Oct 20, 2009
Week 41, Veterans Calendar- communicatrix- (No more!)
Oct 13, 2009
Week 40, Veterans Calendar- communicatrix- (Regrouping)
Oct 06, 2009
Week 39, Veterans Calendar- communicatrix- (Planning to fail)
Sep 25, 2009
Week 38, Veterans Calendar- communicatrix- (Short 'n' sweet)
Sep 18, 2009
Week 38: Now is the Perfect Time for Marketing
Sep 14, 2009
Week 37, Veterans Calendar- communicatrix- (Shutting up)
Sep 13, 2009
Week 36, Veterans Calendar- communicatrix- (Looking back to move forward)
Sep 05, 2009
Week 35, Veterans Calendar- communicatrix- (The art of the conference)
Sep 01, 2009
Week 34, Veterans Calendar- communicatrix- (It's all in the "ask")
Aug 26, 2009
Week 33, Veterans Calendar- communicatrix- (Chunking time)
Aug 21, 2009
Week 33: Curiosity, Patience and Self Confidence
Aug 17, 2009
Week 32, Veterans Calendar- communicatrix- (Bandwidth and reach)
Aug 11, 2009
Week 31, Veterans Calendar- communicatrix- (Eating elephants)
Aug 06, 2009
Week 31: Your July goals (and mine)
Aug 03, 2009
Week 30, Veterans Calendar- communicatrix- (Marketing on the road)
Jul 30, 2009
Week 30: Why I don't like "word of mouth"
Jul 28, 2009
Week 29, Veterans Calendar- communicatrix- (Systems and being systematic)
Jul 24, 2009
Week 27, Veterans Calendar- communicatrix- (Accountability, flexibility and room)
Jul 10, 2009
Week 27: Is it spec work?
Jul 06, 2009
Week 26, Veterans Calendar- communicatrix- (The view from halfway)
Jul 02, 2009
Week 26: We're half way there!
Jul 01, 2009
Week 25, Veterans Calendar- communicatrix- (Marketing as behavior)
Jun 26, 2009
Week 25: How to approach a new market
Jun 23, 2009
Week 24, Veterans Calendar- communicatrix- (This one goes to eleven)
Jun 17, 2009
Week 24: One way to set yourself apart
Jun 16, 2009
Week 23: Here's my cold calling strategy
Jun 11, 2009
Week 23, Veterans Calendar- communicatrix- (What does the marketing add up to?)
Jun 09, 2009
Week 22, Veterans Calendar- communicatrix- (Me-time in a crowded week)
Jun 05, 2009
Week 22: Where the work is, right now
Jun 01, 2009
Week 21, Veterans Calendar- communicatrix- (Reasons this week worked)
May 27, 2009
Week 21: This week's marketing tasks
May 26, 2009
Week 20, Veterans Calendar- communicatrix- (Unsticking yourself)
May 24, 2009
Week 20: How are the calls going?
May 18, 2009
Week 19, Veterans Calendar- communicatrix- (Lessons from maintenance mode)
May 18, 2009
Week 18, Veterans Calendar- communicatrix- (Full stop)
May 05, 2009
Week 18: Did you Reach your April Goal?
May 04, 2009
Week 17, Veterans Calendar- communicatrix- (Failing to plan, and other lessons from the road)
Apr 30, 2009
Week 17: Cold Calling Tidbit #3
Apr 28, 2009
Week 16, Veterans Calendar- communicatrix- (Marketing on the go)
Apr 23, 2009
Week 16, Day 1: Getting Publicity
Apr 20, 2009
Week 16: Cold Calling Tidbit #2
Apr 20, 2009
Week 15, Veterans Calendar- communicatrix- (Life happens)
Apr 19, 2009
Week 15, Day 1: Cold Calling Tidbit #1
Apr 13, 2009
Week 14, Veterans Calendar- communicatrix- (Just go)
Apr 13, 2009
Week 14, Day 1: Interview with Jennifer Neal, K9 Design
Apr 06, 2009
Week 13, Veterans Calendar- communicatrix- (Star Wars Marketing)
Mar 31, 2009
Week 13, Day 1: Get a little PR
Mar 30, 2009
Week 12, Veterans Calendar- communicatrix- (Following up & keeping on)
Mar 25, 2009
Week 12, Day 1: Why you should pick up the phone
Mar 23, 2009
Week 11, Veterans Calendar- communicatrix- (Conferences are marketing, too)
Mar 19, 2009
Week 11, Day 1: I'm back...and a favor
Mar 16, 2009
Week 10, Veterans Calendar- communicatrix- (Why I Slipped and Why I Prep)
Mar 11, 2009
Week 9, Day 4: Facebook for Feedback
Mar 05, 2009
Week 9: Veterans Calendar- communicatrix- (A website is a work in progress!)
Mar 05, 2009
Week 9, Day 1: March is here! How to Get Feedback
Mar 02, 2009
February Wrap Up
Feb 27, 2009
Week 8: Veterans Calendar- communicatrix (Newsletters and other webalicious marketing)
Feb 24, 2009
Week 8, Day 1: Wrapping up your online presence
Feb 23, 2009
Week 7, Day 4: Blog or Newsletter?
Feb 19, 2009
Week 7: Veterans Calendar- communicatrix- (See my site, hire my brain)
Feb 19, 2009
Week 7, Day 1: Case Studies
Feb 16, 2009
Week 6, Day 4: Excellent Examples of Links Pages
Feb 12, 2009
Week 6: Veterans Calendar- communicatrix- (Expressing your Expertise)
Feb 12, 2009
Week 6, Day 1: Your links page
Feb 09, 2009
Week 5: Veterans Calendar- communicatrix- (Do your bios suck?)
Feb 09, 2009
Week 5: Who (and how) to endorse
Feb 05, 2009
2009: Week 5 (Day 21)- Your social networking profiles
Feb 02, 2009
Week 4: Veterans Calendar- communicatrix- (Ramping it up YOUR way!)
Jan 29, 2009
2009: Week 3: Interview with Jennifer Neal of K9 Design
Jan 22, 2009
Week 3: Veteran's Calendar- communicatrix- Cold Calls!
Jan 22, 2009
2009: Week 3- Listen to this free consultation with designer Dennis G.
Jan 19, 2009
2009: Week 2, Day 5- Is your target market mushy?
Jan 16, 2009
Week 2: Veteran's Calendar- communicatrix (Prepping for the Dreaded Cold Call)
Jan 15, 2009
2009: Week 2, Day 4- Are you still listening?
Jan 15, 2009
2009: Week 2, Day 3- Don't get overwhelmed
Jan 14, 2009
2009: Week 2, Day 2- Lists of Actual Prospects
Jan 13, 2009
2009: Week 2, Day 1: Trade Associations Galore
Jan 12, 2009
Week 1: Veteran's Calendar- communicatrix (Wrangling your contacts)
Jan 09, 2009
2009: Week 1, Day 5- What to Look for in a Market
Jan 09, 2009
2009: Week 1, Day 4- How to Choose a Viable Market
Jan 08, 2009
2009: Week 1, Day 3- Identify your Market
Jan 07, 2009
2009: Week 1, Day 2- Set your goals & how much marketing?
Jan 06, 2009
2009: Week 1, Day 1- Let's get started!
Jan 06, 2009
Episode 13- Ch 12: How Should I Grow My Business?
Jul 20, 2008
Episode 12- Ch 11: What Should Be in My Contract?
Jul 13, 2008
Episode 11- Ch 10: What Should Be in My Proposal?
Jul 07, 2008
Episode 10- Ch 9: How Do I Talk About Money?
Jun 30, 2008
Episode 9- Ch 8: What Should I Charge?
Jun 23, 2008
Episode 8- Ch 7: How Do I Manage My Money?
Jun 16, 2008
Epidode 7- Ch 6: How Should I Follow Up?
Jun 09, 2008
Episode 6- Ch 5: What Should I Say?
Jun 02, 2008
Episode 5- Ch4: Which Marketing Tools Should I Use?
May 26, 2008
Episode 4- Ch 3: How Should I Present Myself?
May 18, 2008
Episode 3- Ch 2, Part 2: How Can I Find Clients and Prospects?
May 12, 2008
Episode 2- Ch 2, Part 1: How Can I Find Clients and Prospects?
May 05, 2008
Episode 1- Ch1: Who is My Market?
Apr 22, 2008