PPC Rockstars

By WMR.FM

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.

Image by WMR.FM

Category: Marketing

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast
    

Subscribers: 38
Reviews: 0
Episodes: 301

Description

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/

Episode Date
Unleash Your Primal Brain With Tim Ash
Oct 01, 2020
Water Cooler Topics with Nils Rooijmans
Sep 17, 2020
Advertising During The 2020 Holiday Season
Sep 03, 2020
AdAlysis with Brad Geddes
Aug 20, 2020
Melissa Mackey With Gyro
Aug 06, 2020
Ginny Marvin of Search Engine Land
Jul 16, 2020
Frederick Vallaeys From Optmyzr Returns!
Jul 02, 2020
Learning Strategist John Lee
Jun 19, 2020
The Last Frontier Of Web Marketing with Gianpaolo Lorusso
Jun 04, 2020
Hennessey Digital with Navah Hopkins
May 21, 2020
Take Some Risk Inc. With Duane Brown
Feb 06, 2020
Optmyzer with Fredrick Vallaeys
Jan 16, 2020
Things you Should Be Thinking As a PPC Manager
Dec 27, 2019
Marketing Now
Dec 27, 2019
Google's AI And More With Nil Rooimans
Sep 19, 2019
The Paid Search Association
Sep 16, 2019
Digital Marketing With Andrea Cruz
Aug 21, 2019
​LinkedIn Ads With AJ Wilcox
Aug 21, 2019
​LinkedIn Ads With AJ Wilcox
Aug 21, 2019
7 Hidden PPC Features You Probably Don’t Know About
Jul 22, 2019
7 Hidden PPC Features You Probably Don’t Know About
Jul 22, 2019
Google Marketing Live is an essential experience for anyone who works in the PPC trenches
Jul 04, 2019
Google Marketing Live is an essential experience for anyone who works in the PPC trenches
Jul 04, 2019
Digital Marketing in an AI World: Futureproofing Your PPC Agency
May 28, 2019
Digital Marketing in an AI World: Futureproofing Your PPC Agency
May 28, 2019
the power of chatbots
May 21, 2019
the power of chatbots
May 21, 2019
Single Keyword Ad Groups (SKAGs) and Thoughts on Smart Shopping Campaigns
May 09, 2019
Single Keyword Ad Groups (SKAGs) and Thoughts on Smart Shopping Campaigns
May 09, 2019
How Facebook Advertising and Search Advertising are Synergistic
May 07, 2019
How Facebook Advertising and Search Advertising are Synergistic
May 07, 2019
PPC ads come in many shapes and sizes
Apr 29, 2019
PPC ads come in many shapes and sizes
Apr 29, 2019
Why advertisers need to rethink bidding strategies
Apr 03, 2019
why advertisers need to rethink bidding strategies
Apr 03, 2019
5 Common Pieces of Misinformation about Google Ads & Their Corrections
Mar 25, 2019
5 Common Pieces of Misinformation about Google Ads & Their Corrections
Mar 25, 2019
Issues For Automated Advertising
Mar 14, 2019
Issues For Automated Advertising
Mar 14, 2019
The Microsoft Audience Network with Frances Donegan-Ryan from Bing Ads
Feb 27, 2019
The Microsoft Audience Network
Feb 13, 2019
Facebook, Instagram, and Pinterest Direct Response Advertising with Akvile DeFazio
Jan 30, 2019
Facebook, Instagram, and Pinterest Direct Response Advertising with Akvile DeFazio
Jan 30, 2019
Helping Brands Convert More Of Their Existing Website Traffic Into Buyers
Jan 24, 2019
Helping Brands Convert More Of Their Existing Website Traffic Into Buyers
Jan 24, 2019
Understanding Smartphone Usage to Start the Buyer Journey as David Szetela talks with the author of Landing Page Optimization and the CEO of
Jan 11, 2019
Understanding Smartphone Usage to Start the Buyer Journey as David Szetela talks with the author of Landing Page Optimization and the CEO of
Jan 11, 2019
PPC-LinkedIn Profile Targeting now available on Bing Search Ads
Dec 06, 2018
PPC-LinkedIn Profile Targeting now available on Bing Search Ads
Dec 06, 2018
Managing Paid Search Client Satisfaction
Nov 22, 2018
Managing Paid Search Client Satisfaction
Nov 22, 2018
Winning At AdWords
Nov 14, 2018
Winning At AdWords
Nov 14, 2018
The Impact of machine learning an AI on Internet Marketing Strategies
Nov 01, 2018
The Impact of machine learning an AI on Internet Marketing Strategies
Nov 01, 2018
Stop Dismissing Google Display Network and Engage with Traffic That Converts
Aug 16, 2018
Stop Dismissing Google Display Network and Engage with Traffic That Converts
Aug 16, 2018
Google Marketing Live 2018 Recap
Aug 02, 2018
Google Marketing Live 2018 Recap
Aug 02, 2018
The Advance of Machine Learning and Artificial Intelligence
Jun 07, 2018
The Advance of Machine Learning and Artificial Intelligence
Jun 07, 2018
10 Years of PPC Rockstars
May 17, 2018
10 Years of PPC Rockstars
May 17, 2018
Machine Learning, PPC The Advent of Free Google Attribution
Apr 19, 2018
Machine Learning, PPC The Advent of Free Google Attribution
Apr 19, 2018
Impact of EU Price Regulations on Advertisers and the Death of Audiences
Apr 05, 2018
Impact of EU Price Regulations on Advertisers and the Death of Audiences
Apr 05, 2018
PPC Tools To Take Optimization And Ads Testing To The Next Level
Mar 01, 2018
PPC Tools To Take Optimization And Ads Testing To The Next Level
Mar 01, 2018
Janes of Digital: For Women Who Work in the Search and Digital Space
Feb 15, 2018
Janes of Digital: For Women Who Work in the Search and Digital Space
Feb 15, 2018
Analyzing Data And Spotting Trends Within AdWords, Google Analytics, Bing Ads, and Facebook
Jan 25, 2018
Analyzing Data And Spotting Trends Within AdWords, Google Analytics, Bing Ads, and Facebook
Jan 25, 2018
What Lies Ahead for PPC and Display in 2018
Jan 18, 2018
What Lies Ahead for PPC and Display in 2018
Jan 18, 2018
The Great PPC Ad Testing Debate with Melissa Mackey
Dec 21, 2017
The Great PPC Ad Testing Debate with Melissa Mackey
Dec 21, 2017
Artificial Intelligence Awareness and Preparation
Dec 07, 2017
Artificial Intelligence Awareness and Preparation
Dec 07, 2017
Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 (PPC Roundtable Part 2)
Nov 16, 2017
Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 (PPC Roundtable Part 2)
Nov 16, 2017
PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018
Nov 02, 2017
PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018
Nov 02, 2017
LinkedIn Targeting Methods and Campaign Strategies
Oct 19, 2017
LinkedIn Targeting Methods and Campaign Strategies
Oct 19, 2017
Does Google Hate B2B Advertisers?
Oct 05, 2017
Does Google Hate B2B Advertisers?
Oct 05, 2017
Demographic Targeting and Customized Ads
Sep 21, 2017
Demographic Targeting and Customized Ads
Sep 21, 2017
Search Marketing and Audience Targeting with Dan Golden
Sep 07, 2017
Search Marketing and Audience Targeting with Dan Golden
Sep 07, 2017
Google Attribution to Evaluate Marketing Efforts
Aug 17, 2017
Google Attribution to Evaluate Marketing Efforts
Aug 17, 2017
Google Launches Free Google Attribution at Google Marketing Next
Aug 03, 2017
Google Launches Free Google Attribution at Google Marketing Next
Aug 03, 2017
The Evolution of Conversion Rate Optimization
Jul 20, 2017
The Evolution of Conversion Rate Optimization
Jul 20, 2017
Keys to Executing a Successful Local PPC Strategy
Jul 06, 2017
Keys to Executing a Successful Local PPC Strategy
Jul 06, 2017
Integrating Clients and Search Campaigns with E-Commerce Websites
Jun 15, 2017
Integrating Clients and Search Campaigns with E-Commerce Websites
Jun 15, 2017
AI and Machine Learning and Its Impact on Paid Search
Jun 01, 2017
AI and Machine Learning and Its Impact on Paid Search
Jun 01, 2017
Virtual Assistants and Artificial Intelligence
May 18, 2017
Virtual Assistants and Artificial Intelligence
May 18, 2017
Defining SMB: Surviving PPC for Small-and-Medium-sized Businesses
May 04, 2017
Defining SMB: Surviving PPC for Small-and-Medium-sized Businesses
May 04, 2017
Insights and Analytics on Advertising
Apr 20, 2017
Insights and Analytics on Advertising
Apr 20, 2017
Creating Comprehensive Reports for Clients
Apr 06, 2017
Creating Comprehensive Reports for Clients
Apr 06, 2017
Google Adwords If-Function Ad Advantages for Users
Mar 16, 2017
Google Adwords If-Function Ad Advantages for Users
Mar 16, 2017
SMX West San Jose 2017 Preview
Mar 02, 2017
SMX West San Jose 2017 Preview with Ginny Marvin.
Mar 02, 2017
SMX West San Jose 2017 Preview with Ginny Marvin.
Mar 02, 2017
Bold 2017 PPC Predictions
Jan 05, 2017
Bold 2017 PPC Predictions
Jan 05, 2017
Re-Evaluating Your AdWords Account Structure
Dec 08, 2016
Re-Evaluating Your AdWords Account Structure
Dec 08, 2016
Getting PPC Ready for the Holidays
Nov 24, 2016
Getting PPC Ready for the Holidays
Nov 24, 2016
Common Mistakes Made in Ecommerce and PPC
Nov 10, 2016
Common Mistakes Made in Ecommerce and PPC
Nov 10, 2016
The Most Important Conversion Rate Optimization Metric
Oct 20, 2016
The Most Important Conversion Rate Optimization Metric
Oct 20, 2016
Setting Up and Using Google Shopping Campaigns
Oct 13, 2016
Setting Up and Using Google Shopping Campaigns
Oct 13, 2016
New Google Adwords Interface and Other New PPC Developments
Sep 22, 2016
New Google Adwords Interface and Other New PPC Developments
Sep 22, 2016
Advice for Managing Your Google Adwords Campaign with Perry Marshall
Sep 01, 2016
Advice for Managing Your Google Adwords Campaign with Perry Marshall
Sep 01, 2016
Testing Image Ad Themes Across Google Display Network
Aug 18, 2016
Testing Image Ad Themes Across Google Display Network
Aug 18, 2016
Branding vs. Direct Response with Tim Ash
Aug 04, 2016
Branding vs. Direct Response with Tim Ash
Aug 04, 2016
Improving Conversion Rates for PPC Campaigns
Jul 21, 2016
Improving Conversion Rates for PPC Campaigns
Jul 21, 2016
Google Adwords Changes and Managing PPC Budgets
Jul 07, 2016
Google Adwords Changes and Managing PPC Budgets
Jul 07, 2016
Reverse-Engineering AdWords Quality Score
Apr 07, 2016
Reverse-Engineering AdWords Quality Score
Apr 07, 2016
Google Right Side Ads Removal and Quality Score
Mar 31, 2016
Google Sidebar Ads Removed from Paid Search Listings
Feb 25, 2016
Why Broad Match Should Make a Comeback
Nov 12, 2015
How Does Quality Score Affect Cost Per Click In AdWords
Aug 20, 2015
How Does Quality Score Affect Cost Per Click In AdWords
Aug 20, 2015
Common PPC Mistakes, Buying Natively and the Google Display Network
Jul 09, 2015
Common PPC Mistakes, Buying Natively and the Google Display Network
Jul 09, 2015
Competitive PPC Intelligence with Jamie Smith
May 21, 2015
Doing PPC Keyword Research
Apr 16, 2015
Three Types of Businesses That Make Up Enterprise SEM
Mar 26, 2015
Three Types of Businesses That Make Up Enterprise SEM
Mar 26, 2015
Bing Ads Releases Unified Device Targeting
Mar 12, 2015
Bing Ads Releases Unified Device Targeting
Mar 12, 2015
Getting The Most Out of Facebook Advertising with Larry Kim
Feb 26, 2015
3 Advanced AdWords Features for Smarter Keyword Bidding You Should Know About
Jan 29, 2015
Managing Adwords with Google AdWords PPC Marketing Expert David Rothwell
Jan 15, 2015
Advanced Google Adwords and Quality Score with Brad Geddes
Jan 01, 2015
The Adwords Red Bar of Death; Dos and Donts of PPC Remarketing
Dec 18, 2014
New PPC Features and Targeting Releases to Watch
Nov 13, 2014
Local Carousel Search Results, Local Number Call Extensions and More PPC Developments with Jennifer Slegg
Oct 30, 2014
AdWords Video Advertising with Manny Rivas
Oct 03, 2014
Integrating PPC and CRMs with Aaron Bird
Sep 26, 2014
PPC Pro and Cons: Working Agency vs. InHouse
Sep 18, 2014
Account Auditing and Audience Segmentation
Sep 11, 2014
Account Auditing and Audience Segmentation
Sep 11, 2014
Competitive Analysis Tools and Techniques
Sep 04, 2014
Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match
Aug 21, 2014
All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited
Aug 14, 2014
How To Run Successful Social PPC Campaigns
Aug 08, 2014
New Bing Ads Interface and Features
Aug 01, 2014
Improving Paid Search Performance with Sitelinks
Jul 25, 2014
Setting up Google Shopping Campaigns In AdWords
Jul 17, 2014
Getting Started with AdWords Scripts With Frederick Vallaeys
Jul 10, 2014
PPC Account Management: The Complexities of Campaigns and Restructuring
Jul 04, 2014
Opportunities with Google Adwors and Bing Product Listing Ads
Jun 27, 2014
Clicks, Customers, Cashflow: Managing PPC Campaigns to Maximize Profit
Jun 19, 2014
Local PPC Advertising with Robert Brady
Jun 14, 2014
Local PPC Advertising with Robert Brady
Jun 14, 2014
PPC Preparations for the Holiday Season with Lisa Sanner
Jun 13, 2014
Latest in Microsoft Mobile Advertising with John Gagnon
Jun 05, 2014
Negative Effects of Google Not Provided to Marketing Automation Platforms
May 22, 2014
Advanced Google Adwords Author Brad Geddes
May 15, 2014
Reporting on PPC and Paid Search with Ginny Marvin
May 07, 2014
Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-C
May 01, 2014
Why Social PPC is Becoming More of a Thing Than Paid Social
Apr 24, 2014
Mobile PPC and PPC Not Provided with Melissa Mackey
Apr 18, 2014
Using First-Party Data For SEM On Google with David Rodnitzky
Apr 11, 2014
Talking PPC Tools with Matt Van Wagner
Apr 04, 2014
Product Listing Ads and Customized Facebook Audience Targeting; Enhanced Pay-Per
Jun 03, 2013
Google Adwords Enhanced Campaigns: Should We Like Them?
May 13, 2013
From the PPC Vendor Manager Perspective
Apr 29, 2013
Launching International PPC Campaigns with Andy Atkins-Krueger
Apr 15, 2013
PPC with Reddit and StumbleUpon Ads With Brent Csutoras
Mar 18, 2013
Facebook Exchange Why We Should Be Using? Tracking Offline Conversion Into Onlin
Mar 04, 2013
Google Adwords Enhanced Campaigns and Facebook Conversion Tracking
Feb 18, 2013
Improve PPC Performance by Linking Google Analytics to AdWords
Feb 04, 2013
Creating Effective YouTube TrueView Ads; Remarketing Lists for Search Advertiser
Jan 21, 2013
Google Adwords and Quality Score
Nov 08, 2012
PPC Commentary and Rockstar Music
Oct 11, 2012
SERP Results; Google Flexible Reach Targeting
Jul 26, 2012
Google Adwords Interface Update
Jul 12, 2012
Building Google Plus Local Pages
Jun 04, 2012
How PPC And SEO Can Work Together
May 17, 2012
The Trenches of PPC Management
May 03, 2012
Franchise PPC Campaigns Best Practices
Apr 05, 2012
New Features on Google and MSN
Mar 23, 2012
PPC Trends to Watch
Mar 08, 2012
Quality Score on Google
Feb 24, 2012
Should You Bid on Your Clients Branded Keywords?
Feb 09, 2012
How Local Advertisers Can Reach Their Audience
Mar 28, 2011
Paid Search Without Keywords
Jan 24, 2011
2011 PPC Expert Predictions
Jan 17, 2011
Questions About Quality Score Part 2
Jan 03, 2011
Questions About Quality Score Part 1
Dec 27, 2010
SEO versus PPC Discussion with Rand Fishkin
Nov 29, 2010
User Testing and Optimizing PPC Campaign Results
Nov 22, 2010
Display Advertising, Retargeting and Attribution
Nov 15, 2010
How Conversion Funnels can Improve Conversion Rate
Oct 18, 2010
How Adwords will be Affected by Google Instant
Sep 13, 2010
The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know
Aug 30, 2010
Conversion Rates Bing Results on Yahoo
Jul 26, 2010
4 Ways Search Analytics Reports Suck (And How To Fix Them)
Jun 28, 2010
Remarketing To Reach Abandoned Shoppers
Jun 07, 2010
PPC for Social Media
May 17, 2010
Checkmate Method of Ad Copywriting
May 11, 2010
Google AdWords Remarketing
May 03, 2010
Top 10 Cool New Things in PPC Advertising
Apr 27, 2010
PPC Advice for Small Advertisers
Apr 12, 2010
Facebook PPC Versus Organic SEO
Mar 22, 2010
AdWords Quality Score Myths and Facts
Mar 08, 2010
What Yahoo and Microsoft Search Alliance Means to PPC Advertisers
Feb 22, 2010
The Rise of Universal Paid Search
Feb 15, 2010
Conversion Conference 2010 and Attention Wizard
Jan 18, 2010
2010 PPC Expert Predictions
Jan 04, 2010
Hypertargeting with Emotional Ad Messaging
Dec 21, 2009
PPC Strategies and Search
Dec 14, 2009
PPC Secrets Revealed
Dec 08, 2009
Inaccuracy of Traditional Analytics
Nov 23, 2009
Google AdWords Opportunities
Nov 17, 2009
Content Networks and Display Ads
Nov 02, 2009
Bidding and Quality Score
Oct 19, 2009
PPC Q and A
Oct 12, 2009
ROI Implications of PPC Campaign Management Tactics
Sep 21, 2009
Competitive Intelligence Tools and Services
Sep 14, 2009
The Death of Keywords?
Aug 24, 2009
Landing Page Testing and Design
Aug 10, 2009
Geo Targeting with Contextual Ads
Aug 03, 2009
Microsoft Online Advertising
Jul 27, 2009
ROAD Model of Ad Group Construction
Jul 06, 2009
Two Campaign method of Content Advertising
Jun 29, 2009
Content PPC Advertising
Jun 22, 2009
Mobile PPC Advertising
Jun 15, 2009
Understanding Keyword Assists
Jun 01, 2009
Improve your Google AdWords Campaign
Apr 27, 2009
Guy Kawasaki and his Twitter Tactics
Apr 20, 2009
Black Hat PPC Tactics
Apr 13, 2009
Google Conversion Optimizer
Apr 06, 2009
Drunken PPC Roundtable from SES New York 2009
Mar 25, 2009
Past and Future of PPC Advertising
Mar 23, 2009
PPC Twitter Forum
Mar 16, 2009
Expanded Broad Match Dangers
Mar 09, 2009
Natural and Paid Search Connection
Mar 02, 2009
ABCs of PPC Click Fraud
Feb 23, 2009
PPC Drunken Roundtable SMX West
Feb 11, 2009
AdWords to Boost Site Conversion
Feb 09, 2009
Google AdWords Impressions
Feb 02, 2009
Social Media Marketing and PPC
Jan 26, 2009
Campaign Structure
Jan 19, 2009
PPC Predictions for 2009
Jan 12, 2009
Competitive Tools and Techniques
Jan 05, 2009
Testing for PPC
Dec 30, 2008
Attribution Management
Dec 23, 2008
Ad Group Split Tricks
Dec 09, 2008
Conversion Paths
Nov 25, 2008
PPC Ads on Landing Pages
Nov 18, 2008
PPC History and Market Research by Proxy
Nov 11, 2008
Ad and Landing Page Clinic
Nov 04, 2008
High Resolution PPC
Oct 21, 2008
Damage Control PR with PPC
Oct 07, 2008
History of PPC
Sep 29, 2008
Negative Keywords
Sep 22, 2008
Click Quality and Search Engine Refunds
Sep 15, 2008
Click Fraud and Click Quality
Sep 08, 2008
Respect for PPC
Aug 25, 2008
Google AdWords Quality Score
Aug 18, 2008
Local Search Targeting and Ego Bidding
Aug 11, 2008
Keyword Length and Ad Position
Aug 04, 2008
Google Enhanced Performance Targeting
Jul 28, 2008
Starting Pay Per Click Campaigns
Jul 21, 2008
In House PPC Management and Content Bidding
Jul 14, 2008
Blogging and Inheriting Shaky Campaigns
Jul 07, 2008
Keyword Lists
Jun 30, 2008
Landing Page Optimization Part Two
Jun 23, 2008
Landing Page Optimization For PPC
Jun 16, 2008
Agency Pricing Models
Jun 09, 2008
Quality Score replacing Clickthrough Rates
Jun 02, 2008
Social PPC
May 27, 2008
Pay Per Click in Digital Marketing
May 19, 2008
Dynamic Keyword Insertion
May 12, 2008