A Marketing Conversation In these brief conversations with industry leaders and marketing pros from around the world as I discuss what’s new, what to do, and what can go wrong with marketing strategy and technology as well as life as a business owner. Featuring: What Went Wrong A series of candid conversations about entrepreneurial mistakes and lessons Ask any entrepreneur, and they will tell you some of their best lessons came from mistakes, but mistakes can be painful. That’s why I created the What Went Wrong series, to help you learn from other people’s mistakes. I invited some of my favorite guests to share stories of their adventures through entrepreneurship, talking candidly about what they hoped would happen, what went wrong, and what they learned. The result has been a series of insightful and fun conversations.