Social Media Marketing Podcast

By Michael Stelzner, Social Media Examiner

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Description

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at https://www.socialmediaexaminer.com/podcast/

Episode Date
How to Become Iconic: Succeeding by Standing Apart - 341
45:54

Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers?

To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/341

 

Feb 15, 2019
Marketing Reimagined: Why Marketers Must Change Now - 340
46:18

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?

To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: The Most Human Company Wins.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/340

 

Feb 08, 2019
Facebook Ad Sequences: A Better Way to Acquire Customers - 339
50:56

Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help?

To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/339

Feb 01, 2019
Google Data Studio: How Marketers Can Build Powerful Dashboards - 338
46:32

Want an easy way to interpret your analytics? Wondering how to create dashboards?

To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/338

Jan 25, 2019
Phrases That Sell: 8 Copywriting Tips - 337
46:32

Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter?

To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/337

Jan 18, 2019
Narrative Storytelling: How to Weave Stories Into Your Marketing - 336
59:27

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories?

In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/336

Jan 11, 2019
YouTube Live: What Marketers Need to Know - 335
46:44

Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business?

In this episode, I interview Nick Nimmin, a YouTube expert for YouTube creators.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/335

Jan 04, 2019
Social Customer Care: Why Marketers Should Care - 334
50:02

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers?

In this episode, I interview Shep Hyken, a customer service and experience expert. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/334

Dec 28, 2018
How to Make Better Marketing Decisions: Unthinkable Wisdom - 333
48:58

Do you need to make better strategic decisions? Wondering how to change your decision-making process?

In this episode, I interview Jay Acunzo. Jay is an expert on the production of docuseries and video marketing for B2B businesses. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/333

Dec 21, 2018
YouTube Ads: What Marketers Need to Know - 332
52:35

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business?

In this episode, I interview Tom Breeze, YouTube ads expert and founder of a YouTube ad agency.  

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/332

Dec 14, 2018
Twitter Marketing: Creative Ways to Connect With Your Audience - 331
47:02

Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects?

In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/331

Dec 07, 2018
Revenue Optimization: Maximizing ROI on Your Ads - 330
54:11

Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help?

In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of Ecommerce Evolved. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/330

Nov 30, 2018
LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn - 329
49:02

Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video?

In this episode, I interview Goldie Chan, a LinkedIn video expert who produces a daily video show about marketing.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/329

Nov 23, 2018
Modern Marketing: Wisdom From Seth Godin - 328
44:31

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?

In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/328

Nov 16, 2018
How to Create Ads That Move People to Action - 327
48:43

Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?

In this episode, I interview Talia Wolf. She's the founder of an agency that specializes in conversion rate optimization for websites, landing pages, and advertisements. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/327

Nov 09, 2018
Facebook Video: Insight From a Facebook Watch Success Story - 326
44:57

Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?

In this episode, I interview Rachel Farnsworth, a Facebook video expert. Her Facebook Watch show has more than 4 million subscribers.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/326

Nov 02, 2018
How to Drive Organic Traffic With Bots - 325
50:08

Want more website visitors? Wondering how Messenger bots can help?

In this episode, I interview Natasha Takahashi, a chatbot expert and founder of a community for marketers seeking to master bots. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/325

Oct 26, 2018
Why We Abandoned Facebook Video Longer Than Two Minutes
29:18

Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy.

Here's the video I released on Facebook, announcing the move: https://www.facebook.com/smexaminer/videos/279608756015802/

Here's why we killed two shows and moved a third one over to YouTube.

Show notes: https://www.socialmediaexaminer.com/why-we-abandoned-facebook-video/

Oct 24, 2018
How Artificial Intelligence Is Changing Marketing - 324
50:38

Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?

In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/324

Oct 19, 2018
How to Cultivate Community With Facebook Groups - 323
49:57

Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?

In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/323

Oct 12, 2018
How to Get Customers to Evangelize Your Business - 322
46:57

Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes?

In this episode, I interview Jay Baer. He's the author of multiple books and co-author of the new book Talk Triggers. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/322

Oct 05, 2018
How to Sell With Facebook Lead Ads - 321
49:39

Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help?

In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/321

Sep 28, 2018
How to Get More Engagement With Facebook Live - 320
40:33

Want more people to watch, share, and comment on your live videos? Looking for tips on improving the quality of viewer engagement?

In this episode, I interview Stephanie Liu, a live video expert and social media consultant. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/320

Sep 21, 2018
Pinterest Strategy: How to Get More Traffic From Pinterest - 319
44:56

Want more visitors to your website? Wondering how Pinterest can help?

In this episode, I interview Jennifer Priest, a Pinterest expert and social media strategist. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/319

Sep 14, 2018
Instagram Live: How to Create and Repurpose Live Content - 318
48:00

Want to grow your audience with Instagram Live? Looking for tips on creating Instagram Live videos?

In this episode, I interview Todd Bergin, a live video and Instagram video expert. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/318

Sep 07, 2018
How to Build Better Stories With Collaboration and Improv - 317
45:32

Want fresh ideas for your marketing content? Curious how improv techniques can help?

In this episode, I interview Kathy Klotz-Guest, a storytelling expert and the author of Stop Boring Me. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/317

Aug 31, 2018
Messenger Bot Funnels: How to Nurture Prospects Toward a Sale - 316
53:42

Thinking about getting into Messenger bots? Wondering how to use bots to get people into marketing funnels?

In this episode, I interview Mary Kathryn Johnson, a Messenger bot expert who advises and helps businesses build bots.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/316

Aug 24, 2018
The Facebook Ad Algorithm: What Marketers Need to Know - 315
50:16

Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns?

In this episode, I interview Ralph Burns, a Facebook ads expert who runs an ad agency focused on serving eCommerce businesses.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/315

Aug 17, 2018
How to Grow: Wisdom From 6 Years of Podcasting - 314
45:30

In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner).

The topics I'll cover include how to grow anything, how to succeed via omission, how to achieve thought leadership, and my view on competition. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/314

Aug 10, 2018
Facebook Analytics: What Marketers Need to Know - 313
47:27

Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads?

In this episode, I interview Andrew Foxwell. He's a Facebook ads expert who runs an agency for direct-response eCommerce brands.

Sponsored by 

Show notes: https://www.socialmediaexaminer.com/313

Aug 03, 2018
How to Create a Live Show on YouTube - 312
47:28

Wondering what you need to stream a live video show? Looking for tips on working with the hardware and software?

In this episode, I interview Dusty Porter, a video and tech expert who hosts the YouTube Creators Hub podcast. 

Show notes: https://www.socialmediaexaminer.com/312

Jul 27, 2018
Instagram Stories Strategy: How to Make Stories That Benefit Your Business - 311
53:43

Want to attract more leads with Instagram? Curious how a story arc on Instagram Stories can help?

In this episode, I interview Tyler J. McCall. He's an Instagram marketing expert who's focused on Instagram strategy. 

Show notes: https://www.socialmediaexaminer.com/311

Jul 20, 2018
Facebook Ads for Webinar Funnels: How to Maximize Your Results - 310
45:45

Want a scalable way to share your webinar? Looking for tips on building trust with a cold audience?

In this episode, I interview Andrew Hubbard. He's a Facebook ads expert who specializes in helping people sell digital products and services to fill their evergreen webinars. 

Show notes: https://www.socialmediaexaminer.com/310

Jul 13, 2018
Messenger Bot Strategy: How Businesses Can Use Bots - 309
49:03

Want to boost conversions while lowering marketing costs? Wondering how Facebook Messenger bots can help?

In this episode, I interview Molly Pittman. She's a Facebook Messenger bot expert. 

Show notes: https://www.socialmediaexaminer.com/309

Jul 06, 2018
Twitch: What Marketers Need to Know - 308
44:40

Want to know how Twitch is growing live video audiences? Wondering how Twitch supports loyal, engaged communities?

In this episode, I interview Luria Petrucci. She's the co-founder of a website that offers incredible content and services for live streaming and helps you master live video.

Show notes: https://www.socialmediaexaminer.com/308 

Jun 29, 2018
Curiosity Marketing: A Better Way to Win Loyal Customers - 307
56:14

Want your audience to ask about your products? Wondering how to spark people's interest?

In this episode, I interview Chalene Johnson. She's a marketer, speaker, teacher, and author. 

Show notes: https://www.socialmediaexaminer.com/307

Jun 22, 2018
How to Use Facebook Ads to Improve Your Video Views - 306
51:03

Want longer video views on Facebook? Wondering how the Facebook suggested video feed can help?

In this episode, I interview Paul Ramondo. Paul is a Facebook ads expert who vlogs about digital marketing. 

Show notes: https://www.socialmediaexaminer.com/306

Jun 15, 2018
Fun: How to Love the Work You Do - 305
40:11

Are you struggling to balance your work and personal life? Wondering if the hustle and grind are worth the toll they take on you?

In this episode, I interview Joel Comm. Joel co-hosts The Bad Crypto Podcast and is the author of 15 books. 

Show notes: https://www.socialmediaexaminer.com/305

Jun 08, 2018
Personal Brand Pivot: How to Become The Next You - 304
42:39

Wondering how you can become known for something new? Looking for tips to help you focus your brand on a different area?

In this episode, I interview Amy Landino (formerly Schmittauer), the host of AmyTV. She's a video blogger, speaker, and coach. 

Show notes: https://www.socialmediaexaminer.com/304

Jun 01, 2018
Alexa Flash Briefings: What Marketers Need to Know - 303
45:26

Want to reach people regularly via their smart speakers? Wondering how Alexa flash briefings work?

In this episode, I interview Chris Brogan, a digital marketing advisor for large businesses. He specializes in customer experience marketing with a focus on emerging technology. 

Show notes: https://www.socialmediaexaminer.com/303

May 25, 2018
Crisis Planning: How to Publicly Respond to Business Problems - 302
45:09

Want to be prepared for problems in your business? Wondering how to plan a public response to any issue?

In this episode, I interview Gini Dietrich, a crisis management professional. She's the founder and CEO of a site that helps businesses thrive with their public online communications. 

Show notes: https://www.socialmediaexaminer.com/302

May 18, 2018
How to Generate Leads and Sell With Live Video - 301
44:51

Want to increase leads and sales? Wondering how live video can help? 

In this episode, I interview Nicole Walters. She's an income strategist and hosts a live show on Facebook. 

Show notes: https://www.socialmediaexaminer.com/301

May 11, 2018
Marketer to Instagram Influencer: The Josh Horton Story - 300
44:44

Want to become an Instagram influencer? Wondering how to maximize the exposure of your Instagram posts?

In this episode, I interview Josh Horton, known online as Jugglin' Josh. He's a marketer turned influencer with more than a million followers across all of the social channels. 

Show notes: https://www.socialmediaexaminer.com/300

May 04, 2018
Facebook Groups: How to Develop Engaging Communities - 299
44:24

Want to create an engaged Facebook group? Are you looking for creative ways to develop a loyal community inside a Facebook group?

In this episode, I interview Caitlin Bacher, a Facebook Groups expert who has helped many people start and grow successful Facebook groups. 

Show notes: https://www.socialmediaexaminer.com/299

Apr 27, 2018
How to Use Facebook Lookalike Audiences With Custom Audiences - 298
47:41

Want to expand your ad reach on Facebook? Looking for new ways to target potential customers?

In this episode, I interview Rick Mulready. Rick is a Facebook ads expert and host of the podcast, The Art of Paid Traffic. 

Show notes: https://www.socialmediaexaminer.com/298

Apr 20, 2018
Predictive Analytics: How Marketers Can Improve Future Activities - 297
40:30

Want your marketing to be more efficient? Wondering how predicting your marketing cycles can help?

In this episode, I interview Chris Penn, the co-founder and chief innovator at Brain+Trust Insights. 

Show notes: https://www.socialmediaexaminer.com/297

Apr 13, 2018
How to Combine Facebook Ads and Content for Better Results - 296
46:47

Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions?

In this episode, I interview Keith Krance, a Facebook ads expert. He's host of the Perpetual Traffic podcast, founder of Dominate Web Media, and coauthor of The Ultimate Guide to Facebook Advertising. 

Show notes: https://www.socialmediaexaminer.com/296

Apr 06, 2018
LinkedIn Prospecting: How to Find and Connect With Future Customers - 295
42:07

Do you want more clients? Wondering if LinkedIn can help you acquire more business?

In this episode, I interview LinkedIn marketing expert John Nemo. Author of LinkedIn Riches: How to Use LinkedIn for Business, Sales and Marketing, John is also host of Nemo Radio podcast, which is focused on online marketing and lead generation. 

Show notes: https://www.socialmediaexaminer.com/295

Mar 30, 2018
How to Get Started With Messenger Bots - 294
44:26

Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up?

In this episode, I interview Dana Tran, a bot expert who writes about Messenger bots. 

Show notes: https://www.socialmediaexaminer.com/294

Mar 23, 2018
How to Build a Facebook Ad Funnel - 293
43:20

Do you want more conversions from your Facebook ads? Wondering how funnels can help?

In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels.

Show notes: https://www.socialmediaexaminer.com/293

Mar 16, 2018
Personal Branding: How to Create and Market Yourself - 292
43:36

Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help?

In this episode, I interview Chris Ducker, serial entrepreneur and author of Rise of the Youpreneur. 

Show notes: https://www.socialmediaexaminer.com/292

 

Mar 09, 2018
Instagram Stories: How Businesses Can Make the Most of Stories - 291
41:00

Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you?

In this episode, I interview Sue B. Zimmerman, an Instagram expert who helps businesses and marketers take their Instagram marketing to the next level. 

Show notes: https://www.socialmediaexaminer.com/291

Mar 02, 2018
Twitter Engagement: How to Connect With People on Twitter - 290
47:31

Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement?

In this episode, I interview Andrew Pickering and Peter Gartland, also known as Andrew and Pete. They authored Content Mavericks, and are known for creating highly shareable content, specifically on Twitter and YouTube. 

Show notes: https://www.socialmediaexaminer.com/290

Feb 23, 2018
Webinars: How to Market and Sell Using Webinars - 289
41:29

Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions?

In this episode, I interview Amy Porterfield. Amy is an online marketing expert and host of the Online Marketing Made Easy Podcast.

Show notes: https://www.socialmediaexaminer.com/289

Feb 16, 2018
YouTube Community Tab: How YouTube Is Changing - 288
43:41

Want to keep your YouTube subscribers engaged? Interested in new YouTube features that help promote your videos?

In this episode, I interview Tim Schmoyer, founder of VideoCreators.TV, a YouTube community of more than 340,000 video creators. 

Show notes: https://www.socialmediaexaminer.com/288

 

Feb 09, 2018
How to Use Video Content to Sell - 287
43:46

Wondering how video can support your sales process? Looking for tips on how to use video in your marketing funnel?

In this episode, I interview Marcus Sheridan, an amazing keynote speaker. Formerly known as The Sales Lion, Marcus is a partner at a digital sales and marketing agency. 

Show notes: https://www.socialmediaexaminer.com/287

Feb 02, 2018
Storytelling With Video: The Journey - 286
43:17

Want to use video to help more people know, like, and trust you? Wondering how to create episodic video content that keeps people watching?

In this episode, I share my experiences leading up to and creating The Journey. Discover how sharing the struggles of entrepreneurship has helped my team and business. I share tips for creating your own show. 

Show notes: https://www.socialmediaexaminer.com/286

Jan 26, 2018
Facebook News Feed Changes: Why We Need a New Strategy
46:52

On this week's Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week.

Listen to our episode from Friday, January 19, 2018.

Show notes: https://www.socialmediaexaminer.com/facebook-news-feed-changes/

Jan 20, 2018
YouTube Ranking: How to Get More Views on YouTube - 285
44:01

Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm?

In this episode, I interview Sean Cannell, a YouTube expert who specializes in video influencers, video equipment, and video marketing. 

Show notes: https://www.socialmediaexaminer.com/285

Jan 19, 2018
Facebook Video Ad Sequences: Converting by Addressing Objections - 284
48:27

Do you use Facebook video ads? Want them to be more effective?

In this episode, I interview Tommie Powers, a Facebook ads expert who specializes in helping businesses that sell products people use over and over. 

Show notes: https://www.socialmediaexaminer.com/284

Jan 12, 2018
Twitter Renaissance: Is It Time to Reconsider Twitter? - 283
42:48

Wondering what advantages Twitter offers social media marketers? Looking for tips on interacting with customers?

In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The Tao of Twitter, now in its fourth edition. 

Show notes: https://www.socialmediaexaminer.com/283

 

Jan 05, 2018
Using Facebook Ads to Turn New Customers Into Repeat Customers - 282
44:38

Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue?

In this episode, I interview Maxwell Finn, the co-founder of a Facebook ad agency that specializes in customer acquisition. 

Show notes: https://www.socialmediaexaminer.com/282

Dec 29, 2017
LinkedIn Native Video: What Marketers Need to Know - 281
42:54

Wondering how LinkedIn native video could help your marketing? Interested in tips for sharing LinkedIn video that grows your reach and leads?

In this episode, I interview Viveka von Rosen, co-founder and chief visibility officer at a social selling consultancy. She's also author of multiple books, including LinkedIn: 101 Ways to Rock Your Personal Brand. 

Show notes: https://www.socialmediaexaminer.com/281

Dec 22, 2017
Video Creator to Traditional Media Star: The Zach King Story - 280
41:43

Want to know how a well-known creator and book author got his start on YouTube? Interested in how he grew his business on social media platforms?

In this episode, I interview Zach King, a filmmaker and YouTube personality who's known for creating digital magic. More than 20 million people follow him on Instagram.

Show notes: https://www.socialmediaexaminer.com/280

Dec 15, 2017
Visual Personal Branding: How to Build a Loyal Following With Images - 279
43:27

Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand's story?

In this episode, I interview Jenna Kutcher, host of the Goal Digger Podcast. She's formally a professional wedding photographer. 

Show notes: https://www.socialmediaexaminer.com/279

Dec 08, 2017
5 Social Tools for Social Media Marketers - 278
41:06

Want to save time creating content and ads for your social media marketing? Interested in tools that help you track content and ad performance?

In this episode, I interview Ian Cleary, the founder of a digital agency with a popular marketing technology blog. He's also the co-founder of an email marketing outreach tool. 

Show notes: https://www.socialmediaexaminer.com/278

Dec 01, 2017
Future of Live Video: 360 Live and Virtual Reality Live - 277
44:50

Wondering what emerging technologies are coming to social media? Curious about how to share immersive experiences with 360-degree video or virtual reality (VR)?

In this episode, I interview Joel Comm, a live video expert. He's the author of the books Live Video Revolution, Twitter Power 3.0, and many others. 

Show notes: https://www.socialmediaexaminer.com/277

Nov 24, 2017
Facebook Ad Custom Audiences: Retargeting Those Who Know You - 276
44:15

Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options?

In this episode, I interview Amanda Bond, a leading Facebook ad strategist. She's a regular correspondent on the Social Media Marketing Talk Show. 

Show notes: https://www.socialmediaexaminer.com/276

Nov 17, 2017
YouTube Pre-Roll Ads: How to Acquire Customers With Video - 275
43:03

Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads?

In this episode, I interview Billy Gene Shaw, a Facebook and YouTube marketing expert. His agency helps businesses acquire customers. 

Show notes: https://www.socialmediaexaminer.com/275

Nov 10, 2017
The Facebook Algorithm Explained for Marketers - 274
47:06

Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help?

In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of BlitzMetrics: a business that's part school and part agency for social marketers.

Show notes: https://www.socialmediaexaminer.com/274

Nov 03, 2017
How Social Media Has Evolved and Where It Is Headed - 273
46:58

Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change?

In this episode, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. He's considered one of the founding fathers of social media marketing. 

Show notes: https://www.socialmediaexaminer.com/273

Oct 27, 2017
Chatbots: Marketing Automation via Messenger - 272
44:34

Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging?

In this episode, I interview Andrew Warner. When Andrew was younger, he built a company to $30 million in annual sales. Today, Andrew is the founder of a site and podcast focused on tech startups.

Show notes: https://www.socialmediaexaminer.com/272

Oct 20, 2017
How to Get Leads and Customers at Events - 271
41:42

Wondering how taking part in live events can help your business? Interested in tips on networking and sponsorships for events?

In this episode, I interview Emily Crume and Demian Ross from our biz dev division at Social Media Examiner. Each has been attending events for years with an eye on prospecting.

Show notes: https://www.socialmediaexaminer.com/271

Oct 13, 2017
Creating Short, Snackable Videos for Instagram and Beyond - 270
47:30

Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement?

In this episode, I interview Lindsay Ostrom, founder of PinchofYum.com and author of the Tasty Food Photography ebook. 

Show notes: https://www.socialmediaexaminer.com/270

Oct 06, 2017
YouTube Remarketing: How to Retarget People on YouTube - 269
47:43

Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads?

In this episode, I interview Brett Curry, CEO of OMG Commerce and a YouTube ads expert. He authored "The Ultimate Guide to Google Shopping" for Shopify.

Show notes: https://www.socialmediaexaminer.com/269

Sep 29, 2017
Product Evangelism: How to Evangelize and Create Advocates - 268
32:00

Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help?

In this episode, I interview Guy Kawasaki, the chief evangelist at Canva, a brand ambassador for Mercedes, and formerly the evangelist for Apple Computer. 

Show notes: https://www.socialmediaexaminer.com/268

Sep 22, 2017
How to Work With YouTube Influencers - 267
46:00

Want your ads to reach an enthusiastic niche audience? Have you considered collaborating with YouTube video influencers?

In this episode, I interview Derral Eves, one the world's top YouTube video marketing experts. He's consulted with many of the world's largest YouTube channels and is the founder of an industry conference for video creators, agencies, and brands.

Show notes: https://www.socialmediaexaminer.com/267 

Sep 15, 2017
Medium: Why Bloggers Should Consider Publishing on Medium - 266
41:48

Want to position yourself as an authority on a specific subject? Have you considered publishing your blog posts on Medium?

In this episode, I interview Dakota Shane, a social media columnist. He co-founded a social media agency for breweries and restaurants. He's also a top writer in the social media category on Medium.

Show notes: https://www.socialmediaexaminer.com/266

Sep 08, 2017
How to Generate Revenue With Your Content - 265
41:59

Want to make money from your content? Wondering how a loyal audience can create business opportunities?

In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and Content Marketing World. He's written five books including Epic Content Marketing and Content Inc. 

Show notes: https://www.socialmediaexaminer.com/265

Sep 01, 2017
Selling With Video: YouTube and Facebook Video Marketing - 264
42:14

Want to create a sales video that converts? Looking for expert tips about building rapport with your prospects?

In this episode, I interview Jeremy Vest, founder of Vidpow, the YouTube-certified agency for big brands and channels including Hewlett-Packard, Funimation, and ServiceMaster. 

Show notes: https://www.socialmediaexaminer.com/264

Aug 25, 2017
How to Optimize Your Facebook Ads: A Proven Approach - 263
48:27

Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads?

In this episode, I interview Azriel Ratz, author of the Facebook Pixel eBook and the Facebook Ads Mastery online course. He manages Facebook ads for clients across the globe.

Show notes: https://www.socialmediaexaminer.com/263

Aug 18, 2017
Growing Social Media Examiner: The Bumpy Road of Pursuit - 262
41:48

Ever wonder how Social Media Examiner started? Are you curious about the obstacles we faced in building a sizable media entity?

In this episode, my friend Mark Mason, host of the Late Night Internet Marketing Podcast, interviews me to celebrate the fifth anniversary of the Social Media Marketing podcast. 

Show notes: https://www.socialmediaexaminer.com/262

Aug 11, 2017
Live Video Tools: The Best Apps for Going Live - 261
45:07

Are you planning to start a live video show? Want to know which tools you'll need to broadcast live?

In this episode, I interview Ian Anderson Gray, the founder of Seriously Social, a blog focused on social media tools. Ian is also a live video tools expert. 

Show notes: https://www.socialmediaexaminer.com/261

Aug 04, 2017
Our New Podcast: Social Media Marketing Talk Show
01:04:04

Have you noticed that social networks seem to change every week? How can anyone possibly keep up?

I'm excited to announce the new Social Media Marketing Talk Show audio podcast. Each week Social Media Examiner brings you: News, Commentary, & Tips.

In each episode, we cover the top 10-20 major announcements from Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat for the last week.

Show notes: https://www.socialmediaexaminer.com/our-new-podcast-social-media-marketing-talk-show/

Aug 02, 2017
Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences - 260
41:41

Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads?

In this episode, I interview Shane Sams, the co-host of the Flipped Lifestyle podcast, a show focused on helping families make money online. 

Show notes: https://www.socialmediaexaminer.com/260

Jul 28, 2017
Messenger Chatbots: How to Get Started - 259
44:37

Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot?

In this episode, I interview Ben Beck, a bot expert who writes a weekly column for ClearVoice.com. He has an online course focused on generating leads with chatbots. 

Show notes: https://www.socialmediaexaminer.com/259

Jul 21, 2017
Video Authenticity: How to Perform On-Camera - 258
41:36

Do you want to connect with your audience via video? Looking for tips to convey confidence and authority?

In this episode, I interview David H. Lawrence XVII, an actor and professional voice artist. You may recognize him as the Puppet Master from the TV show Heroes. 

Show notes: https://www.socialmediaexaminer.com/258

Jul 14, 2017
Facebook Ads: Creative Ways to Attract Prospects and Customers - 257
40:21

Do you advertise on Facebook? Are your ads converting?

In this episode, I interview Zach Spuckler, a Facebook ads expert and host of the Heart, Soul & Hustle podcast, a show about generating more leads, sales, and conversions. 

Show notes: https://www.socialmediaexaminer.com/257

Jul 07, 2017
Creating Advanced Facebook Custom Audiences Using Google Tag Manager - 256
43:43

Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events?

In this episode, I interview Chris Mercer, an analytics expert who specializes in helping marketers measure and optimize their marketing. 

Show notes: https://www.socialmediaexaminer.com/256

Jun 30, 2017
Live Video Strategy: How to Create a Show That Engages - 255
42:18

Interested in broadcasting live video? Have you considered starting a live video show?

In this episode, I interview Luria Petrucci, a live video expert. She's the host of a live show dedicated to helping businesses produce professional live streams. 

Show notes: https://www.socialmediaexaminer.com/255

Jun 23, 2017
Social Customer Care: Apps and Processes for Success - 254
42:32

How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place?

In this episode, I interview Dan Gingiss, author of Winning at Social Customer Care, head of global social media at McDonald's, and host of the Focus on Customer Service podcast. 

Show notes: https://www.socialmediaexaminer.com/254

Jun 16, 2017
Facebook Video Retargeting for Live Video and Beyond - 253
42:22

Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? T

In this episode, I interview Amanda Bond, who's known as the "Ad Strategist" specializing in Facebook ads. Amanda also advises top social pros and has taught the ADdicted Facebook Ads course. 

Show notes: https://www.socialmediaexaminer.com/253

Jun 09, 2017
Influencer Marketing: How to Scale Your Social Media Exposure - 252
42:38

Wondering how to increase your business's reach on social media? Have you considered partnering with an influencer?

In this episode, I interview Neal Schaffer, author of three social media books. He teaches social media strategy at Rutgers University. 

Show notes: https://www.socialmediaexaminer.com/252

Jun 02, 2017
Local Social Media Marketing With Facebook and Instagram - 251
43:11

How do you promote your business locally? Are you using Facebook and Instagram?

In this episode, I interview Bruce Irving, the host of the Smart Pizza Marketing podcast, where he helps local pizza restaurants master marketing. 

Show notes: https://www.socialmediaexaminer.com/251

May 26, 2017
Facebook Ads Strategy: How Marketers Can Win With Facebook - 250
49:03

Do you use Facebook ads? Want to make them more effective?

In this episode, I interview Nicholas Kusmich, author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI. 

Show notes: https://www.socialmediaexaminer.com/250

May 19, 2017
Facebook Video for Marketers: Strategy for Future Success - 249
48:05

Do you create videos for your business? Wondering how to best leverage your videos on Facebook?

In this episode, I interview Jay Baer, a digital marketing and social media strategist. He authored a book about social care, and also hosts the Social Pros Podcast and the Jay Today show. 

Show notes: https://www.socialmediaexaminer.com/249

May 12, 2017
Google Analytics and Social Media: What Marketers Need to Know - 248
51:46

Do you track the return on your social media activity in Google Analytics? Want to discover some valuable shortcuts?

In this episode, I interview Annie Cushing, Google Analytics expert and chief data officer at Outspoken Media digital marketing agency. 

Show notes: https://www.socialmediaexaminer.com/248

May 05, 2017
Facebook Marketing: Why It Is Time to Rethink Everything - 247
46:08

Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving?

In this episode, I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. 

Show notes: https://www.socialmediaexaminer.com/247

Apr 28, 2017
Facebook for Local Business: Creative Ways to Grow - 246
37:58

Is your local business on Facebook? Wondering how to market your business more effectively?

In this episode, I interview Dr. Anissa Holmes, the author of Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less! 

Show notes: https://www.socialmediaexaminer.com/246

Apr 21, 2017
Instagram Business Profiles: Why Marketers Should Upgrade - 245
41:11

Have you considered moving to an Instagram business profile? Wondering what advantages you'll gain?

In this episode, I interview Jenn Herman, a social media consultant and Instagram marketing expert. Her blog, JennsTrends.com, has placed in our top 10 social media blogs three different times. 

Show notes: https://www.socialmediaexaminer.com/245

Apr 14, 2017
Live Video: Tips and Techniques for Creating Great Content - 244
40:08

Do you broadcast live video? Want to learn how to create an engaged following?

In this episode, I interview Alex Khan, the founder of Attractive Media, a German social media agency that helps businesses with live video. 

Show notes: https://www.socialmediaexaminer.com/244

Apr 07, 2017
Google Analytics: How to Analyze the Behavior of Your Site Visitors - 243
46:41

Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help? 

In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media. Andy specializes in content marketing and Google Analytics. 

Show notes: https://www.socialmediaexaminer.com/243

Mar 31, 2017
Facebook Messenger Marketing: What Marketers Need to Know - 242
43:35

Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help?

In this episode, I interview Molly Pittman, the vice president of marketing at DigitalMarketer. She specializes in customer acquisition and teaches regularly for the company's membership community. 

Show notes: https://www.socialmediaexaminer.com/242

Mar 24, 2017
Animated Visuals: How to Bring Still Images to Life - 241
43:00

Do you use visuals on your blog and social media? Have you considered animating them?

In this episode, I interview visual marketing expert Donna Moritz. Her blog Socially Sorted was recognized as one of Social Media Examiner's Top 10 Social Media Blogs in 2015, 2016, and 2017. 

Show notes: https://www.socialmediaexaminer.com/241

Mar 17, 2017
How to Use Facebook to Market Your Products - 240
44:28

Do you have products to sell? Have you tried using Facebook ads to promote your products? 

In this episode, I interview Steve Chou. Steve and his wife run an ecommerce site that sells handkerchiefs and linens at BumblebeeLinens.com. 

Show notes: https://www.socialmediaexaminer.com/240

Mar 10, 2017
Thought Leadership: How to Become Known to People Who Matter - 239
41:33

Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself?

In this episode, I interview Mark Schaefer, a prolific blogger, author, and speaker. He's written Social Media Explained, The Content Code, and The Tao of Twitter. 

Show notes: https://www.socialmediaexaminer.com/239

Mar 03, 2017
Video Blogging: How to Create Consistent YouTube Content - 238
41:54

Do you create videos to promote your business? Have you considered starting a regular video blog?

In this episode, I interview Amy Schmittauer, an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel.

Show notes: https://www.socialmediaexaminer.com/238

Feb 24, 2017
How to Use Facebook Ads to Boost Your Best Content - 237
47:17

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts?

In this episode, I interview Larry Kim, the founder and chief technology officer for WordStream. He's a frequent blogger, pay-per-click expert, and social advertising ninja. 

Show notes: https://www.socialmediaexaminer.com/237

Feb 17, 2017
Instagram Stories: How to Create Engaging Stories - 236
46:11

Do you use Instagram? Wondering how Instagram Stories work?

In this episode, I interview Sue B. Zimmerman, an Instagram marketing expert who helps businesses and marketers take their Instagram marketing to the next level. 

Show notes: https://www.socialmediaexaminer.com/236

Feb 10, 2017
Mobile Local Marketing: Reaching the Mobile Customer - 235
43:57

Do you have a local business? Want an effective way to market to people who are near you?

In this episode, I interview Rich Brooks, author of The Lead Machine: The Small Business Guide to Digital Marketing. He's also host of The Agents of Change podcast. 

Show notes: https://www.socialmediaexaminer.com/235

Feb 03, 2017
Content Marketing Success: Why Answering Questions Sells - 234
46:55

Do you want more sales? Is content marketing a part of your strategy?

In this episode, I interview Marcus Sheridan, a blogger, podcaster, and keynote speaker who specializes in content and inbound marketing. 

Show notes: https://www.socialmediaexaminer.com/234

Jan 27, 2017
Facebook Community Development: How to Cultivate Loyal Fans - 233
45:46

Are you creating a fan base on Facebook? Want to discover how to engage your audience via pages and groups?

In this episode, I interview Holly Homer, a professional blogger whose Kids Activities Blog helps parents discover fun things to do with their kids.

Show notes: https://www.socialmediaexaminer.com/233

Jan 20, 2017
Building a Business on the Back of Interviews -232
45:37

Do you interview people for your blog or podcast?

In this episode, I interview Nathan Chan, the founder, CEO, and publisher of Foundr Magazine, a paid digital magazine that profiles well-known entrepreneurs. 

Show notes: https://www.socialmediaexaminer.com/232

Jan 13, 2017
Live Video and Marketing: Where the Industry Is Heading - 231
49:24

Interested in using live video for business? Have you considered creating a live video show?

In this episode, I interview Brian Fanzo, a tech evangelist who specializes in live video. He's the founder of iSocialFanz and host of the FOMOFanz podcast. 

Show notes: https://www.socialmediaexaminer.com/231

Jan 06, 2017
How to Build Raving Fans in Unconventional Ways - 230
51:16

Do you want enthusiastic fans? Looking for unique ways to engage your audience?

In this episode, I interview Pat Flynn, the founder of SmartPassiveIncome.com, a website dedicated to helping people start businesses. 

Show notes: https://www.socialmediaexaminer.com/230

Dec 30, 2016
Advanced Blogging: How to Make Your Blog Serve Your Business - 229
42:32

Do you have a blog? Want to supercharge your content and increase email subscribers?

In this episode, I interview Darren Rowse, one of the world's leading experts on blogging. He's the founder of two popular blogs: Digital Photography School and ProBlogger. 

Show notes: https://www.socialmediaexaminer.com/229

Dec 23, 2016
How Snapchat and Periscope Can Grow a Business - 228
39:52

Do you want to use Snapchat for business? Wondering how to incorporate your brand into live stories?

In this episode, I interview John Kapos, part of a long family line of chocolatiers who have run Perfection Chocolates in Australia since 1939. 

Show notes: https://www.socialmediaexaminer.com/228

Dec 16, 2016
The Social Media Examiner Story: From Blog to Conference - 227
46:48

Wonder how the Social Media Examiner blog got started? Interested in how we grew a live conference from an online publication?

In this episode, Ray Edwards of The Ray Edwards Show takes the mic to get the backstory on how Social Media Examiner went from publishing a blog to hosting a live conference. 

Show notes: https://www.socialmediaexaminer.com/227

Dec 09, 2016
How to Grow a Business Using YouTube - 226
40:24

Do you want to use YouTube for business? Want to learn how to script and produce YouTube videos for your business? 

In this episode, I interview Sunny Lenarduzzi, a video marketing expert. Previously she was a TV news reporter and the host of the Social Update from Hootsuite. 

Show notes: https://www.socialmediaexaminer.com/226

Dec 02, 2016
How to Sell on Instagram - 225
44:38

Is your business on Instagram? Do you want to use Instagram as a revenue stream?

In this episode, I interview Jasmine Star, a professional photographer who specializes in Instagram marketing. She starts with law school, transitions to photography, and ultimately goes to Instagram.

Show notes: https://www.socialmediaexaminer.com/225

Nov 25, 2016
Email Sales Funnels: How to Automate Your Sales - 224
48:01

Do you have an automated way to market to your email list? Are you thinking of creating a sales funnel?

In this episode, I interview Yaro Starak, a blogging expert who specializes in helping people turn their blogs into profitable businesses. 

Show notes: https://www.socialmediaexaminer.com/224

Nov 18, 2016
Facebook Live: Fuel All of Your Content With Live Video - 223
54:34

Do you broadcast on Facebook Live? Want to discover how to use your videos to create more content?

In this episode, I interview Chalene Johnson, a lifestyle expert, author of Push, and host of two top podcasts: Build Your Tribe and The Chalene Show. 

Show notes: https://www.socialmediaexaminer.com/223

Nov 11, 2016
Conversion Optimization: How to Split Test Your Way to Success - 222
42:15

Want to get more leads and subscribers? Have you considered optimizing your opt-in forms?

In this episode, I interview Chris Dayley, who is the VP of site testing and optimization at Disruptive Advertising, an agency that specializes in site testing and analytics. 

Show notes: https://www.socialmediaexaminer.com/222

Nov 04, 2016
360 Video for Marketers: What You Need to Know - 221
45:25

Have you tried producing 360 video? Want to discover how to create immersive, sharable 360 video?

In this episode, I interview Ryan Anderson Bell of VRScout, a firm that connects Hollywood to virtual reality. Bell is the director of Help Erase Project, a 360 video documentary made to raise awareness of child trafficking. 

Show notes: https://www.socialmediaexaminer.com/221

Oct 28, 2016
Instagram Ads: What Marketers Need to Know - 220
36:28

Are you active on Instagram? Have you considered experimenting with ads?

In this episode, I interview Jenn Herman, a social media consultant and Instagram expert. She authored an eBook called, How to Run a Successful Instagram Ad. 

Show notes: https://www.socialmediaexaminer.com/220

Oct 21, 2016
LinkedIn Ads: What Marketers Need to Know - 219
36:35

Do you advertise on LinkedIn? Have you considered LinkedIn advertising and want to learn more?

In this episode, I interview AJ Wilcox, a LinkedIn ad expert. His agency, B2Linked, specializes in business-to-business advertising and lead generation on LinkedIn. 

Show notes: https://www.socialmediaexaminer.com/219

Oct 14, 2016
Influence and Persuasion: New Insights From Robert Cialdini - 218
39:30

Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say?

In this episode, I interview Robert Cialdini, author of Influence and CEO of Influence at Work, a company that provides speakers and training on behavioral psychology and influence in business. 

Show notes: https://www.socialmediaexaminer.com/218

Oct 07, 2016
List Building: How to Grow Your Email List Using Facebook Live - 217
41:59

Do you want a bigger email list? Looking for list building techniques?

In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. 

Show notes: https://www.socialmediaexaminer.com/217

Sep 30, 2016
Twitter Ads: How to Advertise With Twitter - 216
36:49

Are you curious about Twitter ads? Want to discover the benefits of Twitter advertising?

In this episode, I interview Neal Schaffer, author of Maximize Your Social and co-founder of the Social Tools Summit. Neal also runs PDCA Social, a social media agency. 

Show notes: https://www.socialmediaexaminer.com/216

Sep 23, 2016
Promoted Pins: How to Advertise on Pinterest - 215
39:33

Do you use Pinterest promoted pins? Want to discover how they work?

In this episode, I interview Vincent Ng, president of MCNG Marketing and author of Pinterest to Profits with Pintalysis. Vincent helps businesses succeed with Pinterest marketing and visual social media.

Show notes: https://www.socialmediaexaminer.com/215

Sep 16, 2016
Starting a YouTube Channel: How to Achieve YouTube Growth - 214
47:46

Do you have a YouTube channel? Want to optimize it to get more subscribers?

In this episode, I interview Tim Schmoyer, founder of Video Creators, a YouTube channel and website that helps people grow their YouTube subscribers. 

Show notes: https://www.socialmediaexaminer.com/214

Sep 09, 2016
Facebook Split Testing: How to Make Your Ads Better - 213
41:13

Do you run Facebook ads? Have you tried split testing?

In this episode, I interview Andrea Vahl, a Facebook marketing expert. She's co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School. 

Show notes: https://www.socialmediaexaminer.com/213

Sep 02, 2016
Video Production: How to Create Quality Videos Quickly - 212
45:13

Do you create videos for your fans and followers? Want to improve the quality?

Today, Roberto Blake is with us to explore how quality videos are produced.  He is a visual and video marketing expert, and has a popular YouTube channel where he teaches YouTube marketing and video editing. 

Show notes: https://www.socialmediaexaminer.com/212

Aug 26, 2016
Selling With Story: How to Make Your Customer the Hero - 211
45:35

Do you know what your customers really want? Want to discover how to share the solution they want and need in terms they understand?

In this episode, I interview Donald Miller, a story for business expert. He's CEO of StoryBrand, which helps businesses clarify messaging via workshops and consulting. 

Show notes: https://www.socialmediaexaminer.com/211

Aug 19, 2016
How to Connect With Traditional Media Influencers - 210
45:52

Are you seen as an expert in your industry? Want to develop relationships with the media to become a go-to expert?

In this episode, I interview Josh Elledge, a consumer advocate and founder of SavingsAngel.com, a site dedicated to consumer savings. 

Show notes: https://www.socialmediaexaminer.com/210

Aug 12, 2016
Customer Advocacy: How to Get People to Talk About Your Company - 209
44:35

Are your customers advocates for your brand or business? Want to improve customer satisfaction and advocacy? 

Joey Coleman joins us today. He's a customer advocacy consultant and coach who has worked with Hyatt Hotels, NASA, and Zappos. 

Show notes: https://www.socialmediaexaminer.com/209

Aug 05, 2016
Twitter Analytics: How to Know if Your Twitter Marketing Works - 208
41:21

Do you review your Twitter Analytics? Want to use them to improve your Twitter marketing?

In this episode, I interview Ian Cleary, a social tech expert. His blog, RazorSocial.com, placed in our Top 10 Social Media Blogs four years in a row. 

Show notes: https://www.socialmediaexaminer.com/208

Jul 29, 2016
Facebook Ad Changes: What Marketers Need to Know - 207
47:53

Do you run Facebook ads? Are you familiar with the latest changes?

In this episode, I interview Jon Loomer, a marketing expert who specializes in Facebook advertising. Jon is host of the Social Media Pubcast and blogs at JonLoomer.com. 

Show notes: https://www.socialmediaexaminer.com/207

Jul 22, 2016
Live Video: Creative Ways to Do a Live Show on Facebook - 206
46:37

Do you broadcast live video? Have you considered hosting a regular show on Facebook Live? 

In this episode, I interview Disney expert Lou Mongello, author of multiple books and audio guides for visitors to Disney theme parks. He hosts the popular WDW Radio podcast and also broadcasts a live show on Facebook.

Show notes: https://www.socialmediaexaminer.com/206

Jul 15, 2016
Smartphone Video Excellence: How to Film Like a Pro - 205
45:05

Do you record videos with your smartphone? Want to make them look really professional?

In this episode, I interview Justin Brown, a video professional who specializes in helping marketers look great on camera. He's been a coach, producer, and cameraman for 25 years, specializing in extreme sports. 

Show notes: https://www.socialmediaexaminer.com/205

Jul 08, 2016
Twitter Chats: How Marketers Can Benefit From Twitter Chats - 204
43:24

Do you participate in Twitter chats? Want to discover how to get the most out of them?

In this episode, I interview Madalyn Sklar, a Twitter marketing expert. She's host of the Twitter Smarter podcast and hosts a weekly Twitter chat at #TwitterSmarter. 

Show notes: https://www.socialmediaexaminer.com/204

Jul 01, 2016
Facebook Instant Articles: How to Get Started - 203
40:17

Have you seen Facebook Instant Articles? Are you curious about how to publish them?

In this episode, I interview Leslie Samuel, a blogging expert who runs BecomeABlogger.com. He's also the host of the Learning With Leslie podcast. 

Show notes: https://www.socialmediaexaminer.com/203

Jun 24, 2016
How to Get Your Videos to Perform in Search - 202
40:43

Do you create YouTube videos? Want to get them seen?

In this episode, I interview Amy Schmittauer, a video marketing expert, public speaker, and host of the Savvy Sexy Social YouTube video series. 

Show notes: https://www.socialmediaexaminer.com/202

Jun 17, 2016
Influencer Marketing: What You Need to Know to Get Started - 201
44:26

Does your company work with influencers? Want to incorporate influencers into your marketing?

In this episode, I interview Lee Odden, an influencer marketing expert. He's the author of Optimize, the CEO of TopRank Marketing, and his company produces TopRankBlog.com. 

Show notes: https://www.socialmediaexaminer.com/201

Jun 10, 2016
Launch Strategy: A Case Study in How to Move People to Action - 200
45:19

Are you planning to release a book, podcast, or other product? Want to make your launch a success?

In this episode I interview Michael Hyatt, author of Platform and co-author of the new book, Living Forward. He's also the host of the This Is Your Life podcast and he blogs at MichaelHyatt.com. 

Show notes: https://www.socialmediaexaminer.com/200

Jun 03, 2016
Instagram Algorithm: How Marketers Should Alter Their Strategy - 199
45:19

Do you use Instagram to showcase your business? Have you heard about the new algorithm and other changes?

In this episode I interview Sue B. Zimmerman, the Instagram Gal. She's the author of an eBook, and has taught Instagram marketing for small businesses on CreativeLive. 

Show notes: https://www.socialmediaexaminer.com/199

May 27, 2016
Content Creation Hacks: How to Quickly Produce Valuable Content - 198
41:09

Do you create content for your business? Looking for an easier way to make your content work for you?

In this episode I interview Nick Westergaard, host of the On Brand Podcast and chief brand strategist at social and content agency, Brand Driven Digital.

Show notes: https://www.socialmediaexaminer.com/198

May 20, 2016
Snapchat and Podcasting Growth: What the Research Reveals - 197
40:19

Wondering if you should get into Snapchat? Is podcasting something you're considering?

In this episode I interview Tom Webster, vice president of strategy and marketing at Edison Research and co-host of the Marketing Companion podcast. 

Show notes: https://www.socialmediaexaminer.com/197

May 13, 2016
Social Media Visuals: How to Easily Create Visuals Without a Designer - 196
46:20

Do you use visuals in your social media? Want tools and tips to help you create images?

In this episode I interview Donna Moritz. Donna is a visual marketing expert, and her blog Socially Sorted was recognized as one of Social Media Examiner's Top 10 Social Media Blogs in 2015 and 2016.

Show notes: https://www.socialmediaexaminer.com/196 

 

May 06, 2016
Google AMP: What Bloggers Need to Know - 195
45:34

Have you heard of Google AMP? Want to know how it will impact your blog?

In this episode I interview Leslie Samuel, who runs BecomeABlogger.com, where he teaches people how to blog with purpose. He's also host of the Learning With Leslie podcast.

Show notes: https://www.socialmediaexaminer.com/195

Apr 29, 2016
Pinterest Tactics: How to Grow Your Pinterest Following and Your Traffic - 194
40:34

Do you post on Pinterest? Want to shake up your strategy?

To discover what, how, and when to post on Pinterest, I interview Jeff Sieh, founder of ManlyPinterestTips.com and host of the Manly Pinterest Tips podcast. 

Show notes: https://www.socialmediaexaminer.com/194

Apr 22, 2016
Story for Business: How to Create Stories That Move People to Act - 193
43:23

Do you use stories to engage your audience? Want to see how powerful stories can be?

In this episode I interview Park Howell, a brand story strategist who helps businesses grow through the power of stories. He also hosts the Business of Story podcast and performs workshops on stories for business. 

Show notes: https://www.socialmediaexaminer.com/193

Apr 15, 2016
The Art of Persuasion: How to Craft Words That Sell - 192
46:28

Do your words sell? Want to sharpen your copywriting skills?

In this episode I interview Ray Edwards, author of Writing Riches and MoneyWords. He's host of The Ray Edwards Show. His latest book is called How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often. 

Show notes: https://www.socialmediaexaminer.com/192

Apr 08, 2016
Blog Comments Revisited: Why Major Bloggers Are Turning Comments Back On - 191
47:57

Do you have comments enabled on your blog? Have you ever turned them off?

In this episode I interview Michael Hyatt and Brian Clark. Michael is author of Platform and co-author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want. Brian is CEO of Rainmaker Digital, and founder of Copyblogger.

Show notes: https://www.socialmediaexaminer.com/191

Apr 01, 2016
Facebook Ads Strategy: How Marketers Need to Alter Their Techniques - 190
40:10

Do you use Facebook ads? Want to learn the latest strategies?

In this episode I interview Rick Mulready, the host of the Art of Paid Traffic podcast. He's a Facebook Ads coach and has numerous courses on Facebook advertising, including the FB ADvantage. 

Show notes: https://www.socialmediaexaminer.com/190

Mar 25, 2016
Periscope: How Your Business Can Benefit From Live Video - 189
44:46

Do you broadcast on Periscope? Want to use it to connect with and grow your audience? 

In this episode I interview Kim Garst, author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. Her agency Boom! Social helps businesses understand the selling side of social media.

Show notes: https://www.socialmediaexaminer.com/189

Mar 18, 2016
How Gary Vaynerchuk Turned a Video Series Into a Popular Book - 188
39:34

Do you use videos to enhance your brand? Want to find ways to grow your business?

In this episode I interview Gary Vaynerchuk, CEO of VaynerMedia, host of the #AskGaryVee Show, and author of Jab, Jab, Jab, Right Hook, and #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness.

Show notes: https://www.socialmediaexaminer.com/188

Mar 11, 2016
Facebook Live: Why Live Video Matters for Marketers - 187
44:02

Have you tried Facebook Live video broadcasting? Want to know what it means for your business? 

In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. 

Show notes: https://www.socialmediaexaminer.com/187

Mar 04, 2016
16 Twitter Tools for Social Media Marketers - 186
40:21

Do you use Twitter in your social media marketing? Want to be more efficient and productive on the platform?

In this episode I interview social tools expert Ian Anderson Gray. Ian blogs about social tools at Seriously Social, which can be found at iag.me. 

Show notes: https://www.socialmediaexaminer.com/186

Feb 26, 2016
Nurturing Leads With Social: How to Warm Up Your Following - 185
39:46

Do you engage with your customers and prospects on social media? Want tactics to warm up your leads?

In this episode I interview Kim Walsh-Phillips, CEO of Elite Digital Group, a direct response social agency. She's also a columnist for Entrepreneur Magazine. 

Show notes: https://www.socialmediaexaminer.com/185

Feb 19, 2016
Snapchat Content Strategy: How Marketers Can Win With Snapchat - 184
47:34

Are you on Snapchat? Want to know how to use it for marketing?

In this episode I interview Carlos Gil, the head of social media marketing at BMC Software and co-host of the Social 545 podcast. He's also an avid Snapchat user. 

Show notes: https://www.socialmediaexaminer.com/184

Feb 12, 2016
LinkedIn Mobile: What Marketers Need to Know - 183
50:06

Have you tried the updated LinkedIn mobile app? Are you actively using LinkedIn to engage with your network?

In this episode I interview Viveka von Rosen, the world's leading LinkedIn marketing expert. She authored LinkedIn Marketing: An Hour a Day and is founder of Linked Into Business, a LinkedIn marketing consultancy. 

Show notes: https://www.socialmediaexaminer.com/183

Feb 05, 2016
Building Business Ideas That Succeed: How to Preflight Your Ideas - 182
49:22

Do you have a great idea for a business? Is there a new product you want to create?

In this episode I interview Pat Flynn, the host of the Smart Passive Income Podcast, who blogs at smartpassiveincome.com and helps hundreds of thousands of entrepreneurs and aspiring entrepreneurs build their dream businesses. 

Show notes: https://www.socialmediaexaminer.com/182

Jan 29, 2016
Google Tag Manager: What Marketers Need to Know - 181
40:07

Do you use tracking codes on your website? Have you heard of Google Tag Manager?

In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he's also a Google Analytics expert. 

Show notes: https://www.socialmediaexaminer.com/181

Jan 22, 2016
Dealing With Unhappy Customers: What Social Marketers Need to Know - 180
41:20

Does your business respond to customers via social media? Are you prepared to deal with upset customers?

In this episode I interview Jay Baer, the author of Youtility, co-host of the Social Pros Podcast and founder of Convince & Convert, an agency and blog focused on digital marketing. 

Show notes: https://www.socialmediaexaminer.com/180

Jan 15, 2016
Social Media Evolution: What Does the Future of Social Marketing Look Like? - 179
47:34

Are you amazed at how much social media has changed over the last few years? Want to discover what's next?

In this episode I interview Brian Solis, a principal analyst at the Altimeter Group. He's written eight books, including Engage and What's the Future of Business? 

Show notes: https://www.socialmediaexaminer.com/179

Jan 08, 2016
Is Blogging Dead? Building Your Content Home on Rented Land - 178
53:34

Wondering what the future is for blogs? Is blogging dead? 

In this episode I interview Mitch Joel and Mark Schaefer. Mitch is president of Mirum, author of CTRL ALT Delete, and host of Six Pixels of Separation podcast. Mark Schaefer is a marketing consultant, author of The Content Code, co-host of The Marketing Companion podcast and a blogger at businessesGROW.com. 

Show notes: https://www.socialmediaexaminer.com/178

Jan 01, 2016
Accomplishing Goals: A Guide to Getting Stuff Done - 177
47:04

Did you set goals for the new year? Want to be more successful setting and achieving your goals?

In this episode I interview John Lee Dumas, the host of Entrepreneur on Fire, a daily podcast where he interviews entrepreneurs. John has published over 1000 podcast interviews and discovered a lot along the way.

Show notes: https://www.socialmediaexaminer.com/177

Dec 24, 2015
Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond - 176
40:52

Are you active on Pinterest? Have you thought about using Pinterest to grow your other social networks?

In this episode I interview Natalie Jill, the founder of Natalie Jill Fitness, a site dedicated to health and fitness. She inspires women around the world with her videos and visual content.

Show notes: https://www.socialmediaexaminer.com/176

Dec 18, 2015
Social Customer Service: How to Care for Customers With Social Media - 175
47:56

Does your business have a social customer service plan? Want to step up your customer service on social media?

In this episode I interview Dan Gingiss, former head of digital customer experience for Discover Card, co-host of the Focus on Customer Service podcast and head of digital marketing for Humana. 

Show notes: https://www.socialmediaexaminer.com/175

Dec 11, 2015
Missing Facebook Pages: What to Do When Facebook Takes Your Page Away - 174
40:48

Do you know what to do if your Facebook page vanishes? Want to be ready when and if that day comes? 

In this episode I am joined by Erik Fisher, community manager of Social Media Examiner. Erik and I will explore what happened when our Facebook page disappeared. You'll discover what to do if the same thing happens to you. 

Show notes: https://www.socialmediaexaminer.com/174

Dec 04, 2015
Online Reviews: How to Respond to Fraudulent Reviews - 173
41:52

Do people review your business online? Ever receive negative or fraudulent reviews?

In this episode I interview Daniel Lemin, the founder of One Good Brand. He is also a strategist for Convince & Convert, and author of the book, Manipurated. Dan will explore online reviews and how to deal with bad and fraudulent reviews. 

Show notes: https://www.socialmediaexaminer.com/173

Nov 27, 2015
YouTube Ads: What Marketers Need to Know About YouTube Advertising - 172
53:08

Do you post videos on YouTube? Want to know what makes a video ad successful?

In this episode I interview Derral Eves, an expert in YouTube and video marketing. He's YouTube-certified in Audience Growth, AdWords, Google Analytics and Video Advertising. He's helped big and small businesses bring in more than 1 billion views collectively. 

Show notes: https://www.socialmediaexaminer.com/172

Nov 20, 2015
Blogging Tools: Apps to Better Manage Your Blog - 171
42:16

Do you have a blog? Want to improve the content development, publishing and promotion processes?

In this episode I interview Ian Cleary, the social tools guy. His blog, RazorSocial.com has placed in our Top 10 Social Media Blogs 3 years in a row. He's also the founder of the Digital Influencer Club. 

Show notes: https://www.socialmediaexaminer.com/171

Nov 13, 2015
Instagram Strategy: How to Grow a Loyal Following With Instagram - 170
48:24

Is your business on Instagram? Want to develop an engaged following?

In this episode I interview Nathan Chan, the publisher of Foundr magazine, a digital publication designed to help entrepreneurs succeed. He's also host of the Foundr podcast. 

Show notes: https://www.socialmediaexaminer.com/170

Nov 06, 2015
Podcast to Book Deal: How to Turn Your Passion Into Profit - 169
42:33

Do you host a podcast or write a blog? Want to know what it takes to get a book deal?

In this episode I interview Lewis Howes, co-author of LinkedWorking (a book focused on LinkedIn) and Ultimate Webinar Marketing Guide. His podcast is called The School of Greatness (a top 100 podcast in iTunes). 

Show notes: https://www.socialmediaexaminer.com/169

Oct 30, 2015
YouTube Strategy: How to Plan Your YouTube Marketing Success - 168
35:58

Do you create videos for your audience? Are you curious about what works on YouTube?

In this episode I interview Owen Hemsath, president of Videospot, a YouTube consultancy that helps authors and brands succeed on YouTube. Owen also writes on YouTube strategy for ReelSEO. 

Show notes: https://www.socialmediaexaminer.com/168

Oct 23, 2015
Blab.im: Why Your Business Should Consider Blab - 167
41:10

Do you host live-streaming video? Want to hear about the latest live-casting technology?

In this episode I interview Joel Comm, the author of many books, including Twitter Power 3.0. He also is host of The Joel Comm Show and he's all in on Blab!

Show notes: https://www.socialmediaexaminer.com/167

Oct 16, 2015
Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn - 166
40:25

Are you active on LinkedIn? Want to use it to connect with potential partners and prospects? 

In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She's written extensively for Social Media Examiner about LinkedIn. 

Show notes: https://www.socialmediaexaminer.com/166

Oct 09, 2015
The Art of Story: How to Captivate an Audience - 165
51:57

Do you give presentations or speak to clients? Want to illustrate your knowledge with better stories?

In this episode I interview Michael Port, the author of NYT best seller: Book Yourself Solid. He also teaches workshops called Heroic Public Speaking, where he applies the craft of acting to public speaking.

Show notes: https://www.socialmediaexaminer.com/165

Oct 02, 2015
Instagram Images: How to Stand Out on Instagram - 164
41:24

Is your business on Instagram? Are you curious about what to post?

In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist and an expert in visual marketing. 

Show notes: https://www.socialmediaexaminer.com/164

Sep 25, 2015
Facebook Advertising 101: How to Get Started With Facebook Ads - 163
44:28

Are you considering running Facebook ads? Have you tried Facebook ads but have had little success?

In this episode I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She's also the former Facebook community manager for Social Media Examiner.

Show notes: https://www.socialmediaexaminer.com/163

Sep 18, 2015
Analyzing Your Content With Google Analytics: How to Know What Works - 162
47:44

Do you study your website's Google Analytics? Want to go beyond reporting what you see?

In this episode I interview Andy Crestodina, author of Content Chemistry (3rd edition) and co-founder of Orbit Media (a Chicago-based web design agency). Andy is a Google Analytics expert.

Show notes: https://www.socialmediaexaminer.com/162

Sep 03, 2015
Getting Attention: The Science of Being Captivating Online - 160
36:02

Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice?

In this episode I interview Ben Parr, the former co-editor for Mashable. He's also the co-founder of DominateFund—invest in great companies. His new book is called Captivology: The Science of Capturing People's Attention. 

Show notes: https://www.socialmediaexaminer.com/160

Aug 28, 2015
Finding Your Spoken Voice: How to Become Believable - 161
55:34

Do you talk on podcasts or in video? Want to be more comfortable in front of the microphone?

In this episode I interview David H. Lawrence XVII, an actor and voice talent. You may know him as the evil Puppet Master in the Heroes TV show.

Show notes: https://www.socialmediaexaminer.com/161

Aug 26, 2015
Content for Business: How to Build Your Business on a Solid Content Foundation - 159
47:38

Do you have a great idea for a business? Wondering if content marketing will help move the needle?

In this episode I interview Joe Pulizzi, founder of the Content Marketing Institute, author of the book Epic Content Marketing and the founder of Content Marketing World, the leading conference for content marketers. 

Show notes: https://www.socialmediaexaminer.com/159

 

Aug 21, 2015
Online Security for Business: What Marketers Need to Know - 158
55:03

Is your online identity secure? Are you concerned about hackers?

In this episode I interview Chalene Johnson and Darren Natoni. Chalene is a fitness celebrity, author of the book Push and has large followings on Instagram and Facebook. Darren is a former special agent with the DEA who specializes in online security. He's also the chief technology officer for Shaun T, a fitness celebrity with millions of followers. 

Show notes: https://www.socialmediaexaminer.com/158

Aug 14, 2015
Thought Leadership: How to Remain Top of Mind in Your Industry - 157
51:27

Do you consider yourself a thought leader? Want to know what it takes to become a guest on a major podcast or a speaker at large events?

In this episode I interview Phil Mershon, director of events at Social Media Examiner. This show is the official third anniversary of the Social Media Marketing podcast. Phil and I will explore how we pick the thought leaders in our industry for our conferences and podcast. 

Show notes: https://www.socialmediaexaminer.com/157

Aug 07, 2015
Online Reviews for Local Businesses: What Marketers Need to Know - 156
40:48

Do you own or manage a local business? Are you leveraging the full power of online reviews?

In this episode I interview Martin Shervington, one of the world's leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google's services.

Show notes: https://www.socialmediaexaminer.com/156

Jul 31, 2015
Pinterest Marketing: How to Succeed on Pinterest - 155
44:00

Do you use Pinterest for your business? Want to know what works on Pinterest?

In this episode I interview Jeff Sieh, the founder of ManlyPinterestTips.com, a site designed to help guys understand the marketing power of Pinterest. 

Show notes: https://www.socialmediaexaminer.com/155

Jul 24, 2015
Sharing: The Art and Science of Social Sharing - 154
41:28

Do you create content for your business? Want to encourage people to share it?

In this episode I interview Bryan Kramer, a social strategist and founder of PureMatter, a social media agency. His first book is Human to Human and his newest book is Shareology: How Sharing is Powering the Human Economy.

Show notes: https://www.socialmediaexaminer.com/154

Jul 17, 2015
Supporting Customers With Facebook: What Businesses Need to Know - 153
44:56

Are your customers active on Facebook? Have you got a plan to support your customers via Facebook?

In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing.

Show notes: https://www.socialmediaexaminer.com/153

Jul 10, 2015
YouTube Community Development: How to Build a Following With YouTube - 152
42:49

Do you create YouTube videos? Want to increase your audience?

In this episode I interview Tim Schmoyer, the author of 30 Days to a Better YouTube Channel and The Secret to Building Your YouTube Audience. His site, videocreators.com, helps people spread their message via video.

Show notes: https://www.socialmediaexaminer.com/152

Jul 03, 2015
Facebook Groups: How to Nurture a Community on Facebook - 151
43:27

Do you have a Facebook group for your community? Are you considering starting a Facebook group?

In this episode I interview Jared Easley, host of the Starve the Doubts podcast and co-author of Podcasting Good to Great. He's also co-founder of the Podcast Movement, the industry-leading conference for podcasters. 

Show notes: https://www.socialmediaexaminer.com/151

Jun 26, 2015
Facebook Growth: How to Create Huge Facebook Communities Without Advertising - 150
45:51

Wondering how to grow your Facebook following without resorting to paid advertising? Want to discover the secrets to getting more fans and driving them to your blog? 

In this episode I interview Collin Cottrell, the founder of WhitetailOverload.com, a website dedicated to deer hunting. He's quickly built a massive following of more than 800,000 fans on his Facebook page, all without advertising. 

Show notes: https://www.socialmediaexaminer.com/150

Jun 19, 2015
Meerkat and Periscope: How Businesses Are Using Live Mobile Broadcasting - 149
54:08

Are you interested in live mobile broadcasting? Have you tried Meerkat or Periscope?

In this episode I interview Brian Fanzo, partner and chief digital strategist at Broadsuite, a company that helps businesses succeed with social and mobile marketing. 

Show notes: https://www.socialmediaexaminer.com/149

Jun 12, 2015
How a Blog Launched a Movement: The Vani Hari Story - 148
52:03

Do you have a blog? Want to use your blog to inspire change?

Join me as I interview Vani Hari, who is known online as the Food Babe. Her popular blog, FoodBabe.com, focuses on healthy eating. She's built a large platform through articles and videos that investigate unhealthy ingredients in food.

Show notes: https://www.socialmediaexaminer.com/148

Jun 05, 2015
Twitter Marketing: How Smart Marketers Are Succeeding - 147
37:37

Do you use Twitter for your business? Want to discover how to use the latest Twitter updates?

In this episode I interview Joel Comm, a serial entrepreneur and the author of 12 books. His latest project is an apparel brand you can find at DoGoodStuff.com. 

Show notes: https://www.socialmediaexaminer.com/147

May 29, 2015
Stand Out: How to Build a Following That Matters - 146
43:34

Are you wondering how to stand out in the noisy online world? Want to build your status as a thought leader?

In this episode I interview Dorie Clark, author of Reinventing You and an adjunct professor at Duke University. She's also a consultant and speaker. Her clients include Google and Microsoft.

Show notes: https://www.socialmediaexaminer.com/146

May 22, 2015
Experiences: How to Stand Out in a New Age of Marketing - 145
38:31

Are you looking for a competitive advantage? Have you thought about creating experiences for your audience?

In this episode I interview Robert Rose, chief strategy officer at the Content Marketing Institute. He's co-author of Managing Content Marketing and co-host of the This Old Marketing podcast. 

Show notes: https://www.socialmediaexaminer.com/145

May 15, 2015
Purpose: How People Over Profit Leads to Business Opportunity - 144
42:12

Does your business have a purpose beyond making money? Want to discover how shifting your business priorities can make a huge difference?

In this episode I interview Dale Partridge, the founder of Sevenly (a company that couples t-shirts and causes) and a start-up expert. He blogs over at TheDailyPositive.com, founded StartupCamp.com and he has a podcast by the same name. 

Show notes: https://www.socialmediaexaminer.com/144

May 08, 2015
Word of Mouth: Getting Others to Talk About Your Business - 143
44:38

Do you want more people to talk about your brand or business? Want to discover how to get the ball rolling?

In this episode I interview word-of-mouth marketer Ted Wright, author of the book, Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth. 

Show notes: https://www.socialmediaexaminer.com/143

May 01, 2015
More Marketing Time: How to Procrastinate Your Way to Success - 142
43:28

Do you spend too much time on insignificant tasks? Want to have more time to do what you do best?

In this episode I interview Rory Vaden, the co-founder of Southwestern Consulting, an organization designed to empower sales pros. He's the author of Take the Stairs. His newest book is Procrastinate on Purpose: 5 Permissions to Multiply Your Time. 

Show notes: https://www.socialmediaexaminer.com/142

Apr 20, 2015
Marketing Trends: How to Think Differently and Predict the Future - 141
37:41

Do you want to stay on top of the latest marketing trends? Looking to tap into the next big trend?

In this episode I interview Rohit Bhargava, the author of Personality Not Included and Likeonomics. He's also the founder and CEO of the Influential Marketing Group. His latest book is Non-Obvious: How to Think Different, Curate Ideas and Predict the Future. 

Show notes: https://www.socialmediaexaminer.com/141

Apr 17, 2015
Social Sharing: How to Get More People to Share Your Content - 140
43:22

Do you publish content online? Want more people to share your content?

In this episode I interview Mark Schaefer, author of The Tao of Twitter and Social Media Explained. His blog Grow was awarded #2 on our top 10 blogs of 2015. Mark also co-hosts the Marketing Companion podcast. 

Show notes: https://www.socialmediaexaminer.com/140

Apr 10, 2015
Influencer Marketing: How to Work With Influential People - 139
41:43

Do you reach out to influencers? Want to create good relationships to increase your visibility and get more customers?

In this episode I interview conversion expert Doug Karr, the author of Corporate Blogging for Dummies and founder of the Marketing Technology blog. Doug also co-hosts the Edge of the Web podcast. 

Show notes: https://www.socialmediaexaminer.com/139

 

Apr 03, 2015
Launching Products: Lessons From Mistakes and Pushing Boundaries
47:43

Thinking of launching a product, service or even a company? Want ideas of what to do and what not to do?

In this special episode, we’re going to talk about how to push the boundaries when you launch. I'm joined by Leslie Samuel, one of our senior managers who I've been working with since the fall. We're going to explore how to launch products and learn lessons from experience and a lot of mistakes. 

Show notes: https://socialmediaexaminer.com/138b

Mar 29, 2015
Split Testing: How to Improve Your Site Conversions - 138
51:19

Do you split test the opt-ins on your website? Want to get better results? 

In this episode I interview Joanna Wiebe, a copywriter, conversion expert and founder of CopyHackers.com--a website designed to help you improve your conversions. She's the author of the Copy Hackers ebook series. 

Show notes: https://www.socialmediaexaminer.com/138

Mar 27, 2015
Content for Leads: How to Create Content That Spreads and Fills the Funnel - 137
36:06

Do you create content? Are you looking to generate more leads?

In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He's the author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11.

Show notes: https://www.socialmediaexaminer.com/137

Mar 20, 2015
Video Blogging: How to Become a Video Personality - 136
41:19

Do you post videos? Want to make them better?

In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy blogs at Savvy Sexy Social and is the host of the Marketing Lifestyle podcast. 

Show notes: https://www.socialmediaexaminer.com/136

Mar 13, 2015
Crowdfunding: What You Need to Know to Succeed With Crowdfunding - 135
42:16

Do you plan to launch a product, project or business? Want to learn how to use crowdfunding to support your next venture?

In this episode I interview Emily Best, filmmaker, publisher of Bright Ideas magazine and founder of Seed&Spark, a crowdfunding solution for the independent film industry. 

Show notes: https://www.socialmediaexaminer.com/135

Mar 06, 2015
Snapchat Marketing: What Businesses Need to Know - 134
44:00

Are you on Snapchat? Do you use it for marketing?

In this episode I interview Gary Vaynerchuk and Shaun McBride. Gary is the CEO of VaynerMedia, host of the AskGaryVee Show and author of Jab, Jab, Jab, Right Hook. Shaun, also known as Shonduras, is a celebrity on Snapchat and an artist. He is one of Snapchat's power users and has represented brands like Disney and Taco Bell on the platform. 

Show notes: https://www.socialmediaexaminer.com/134

Feb 27, 2015
Google Analytics: How to Know If Your Marketing is Working - 133
38:38

Do you use Google Analytics? Want to know how data can help improve your marketing?

In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast. 

Show notes: https://www.socialmediaexaminer.com/133

Feb 20, 2015
Twitter for Business: What Smart Marketers Are Doing With Twitter - 132
43:01

Do you use Twitter to promote your business? Want to discover how to connect with your audience and engage on Twitter?

In this episode I interview Laura Fitton, co-author of Twitter for Dummies. She's also founded OneForty (a Twitter app store) and now she is the Inbound Marketing Evangelist at HubSpot. 

Show notes: https://www.socialmediaexaminer.com/132

Feb 13, 2015
Book Marketing: Wisdom From Seth Godin - 131
41:04

Wondering how a master marketer thinks about books and the launch process?

In this episode, I interview Seth Godin, author of 17 books, including Purple Cow, Permission Marketing and Tribes. He blogs every day on topics related to marketing, leadership and more. 

Show notes: https://www.socialmediaexaminer.com/131

Feb 06, 2015
Content Curation: How to Easily Find Great Content to Share - 130
42:39

Do you curate content for your blog and social media sites? Want to discover how to find remarkable content to share?

In this episode I interview Ian Cleary, the founder of RazorSocial, a marketing tech blog focused on social media tools. His blog has been awarded a top 10 social media blog by Social Media Examiner in 2013 and 2014.

Show notes: https://www.socialmediaexaminer.com/130

Jan 30, 2015
Advanced Facebook Ad Techniques: What Marketers Need to Know - 129
49:05

Do you use Facebook ads? Want to bring your Facebook advertising to the next level?

In this episode I interview Jon Loomer, a Facebook marketing expert who specializes in Facebook advertising. His blog, JonLoomer.com, was the top pick in our 2014 top 10 social media blogs. 

Show notes: https://www.socialmediaexaminer.com/129

 

Jan 23, 2015
The Social Media Examiner Show: This Week in Social Media
13:00
Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week? We've got exciting news this week! The Social Media Examiner Show: Subscribe now (for free) and discover quick tips for marketing your business in our 10-minute daily podcast. Consume snack-sized social media content each day. The result: this daily dose of marketing know-how will equip you to take your social media to an entirely new level. Watch this quick video from our founder AND to discover how to subscribe via an iPhone. Subscribe via iTunes, Stitcher or RSS. Click here to help us spread the word about this new show. Other News Worth Noting Facebook Unveils Facebook at Work: Facebook at Work is "only available to people who have set up a work account through their employer" and is currently in beta only on iOS. Google Lets You Specify Your Social Profiles: Are you a website developer? This new feature allows you to "use markup on your official website to add your social profile information to the Google Knowledge panel in some searches. Knowledge panels can prominently display your social profile information."   Weekly Video Tip // Post by Social Media Examiner. . Studies Worth Examining Q4 Social Login Report: Facebook Losing Ground to Google: Janrain's Q4 2014 social login report shows that while Facebook is still the dominant way people log into websites, Google is closing the gap among music and consumer brand sites. Facebook lost 3% of its social login market share while Google gained 6% in 2014, going from 34% in Q3 to 40% in Q4. REPORT: Messenger Cuts Into Facebook App's Reach: According to November 2014 data from comScore, the Facebook Messenger app is boosting its share of overall reach among U.S. users, at the expense of the social network's flagship app. Messenger rose to fifth place in rankings of reach among smartphone apps at 43.1%. The main Facebook app still overwhelmingly topped the list at 69%. Facebook-owned photo- and video-sharing network, Instagram, took ninth-place position on the list at 30.7%. Social Media Update 2014: A September 2014 survey conducted by the Pew Research Center finds that Facebook has the highest concentration of users, capturing 71% of American adult Internet users and 58% of the entire adult population. However, its overall growth has slowed, while other sites continue to see increases in users. The study also broke down key demographic trends and frequency of use for each of the five major social networks: Facebook, Twitter, Instagram, Pinterest and LinkedIn. Data Driven and Digitally Savvy: The Rise of the New Marketing Organization: Forbes Insights and advertising technology company, Turn, surveyed 331 senior executives from a range of industries. Of those executives surveyed, 7 in 10 believe their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years. Data-driven marketing is credited with creating competitive advantages in customer loyalty (47%), gaining new customers (43%) and customer satisfaction (42%). Sixty-one percent note a measurable increase in ROI from data-driven marketing campaigns. Instagram 2015 Study: The Most Valuable Instagram Study for Your Business: Iconosquare released the largest Instagram study ever conducted, surveying 16,000 Instagram users, tracking 250 million media, and analyzing 39 billion interactions. The published results include 200+ pages of exclusive analyses, case studies and best practices. Their goal is to help marketers better promote their brand, understand best practices, analyze user engagement and recruit and retain users. How Long Does It Take to Plan Facebook, Twitter Content?: Research by Percolate reveals how long companies plan ahead for their content distribution on Twitter and Facebook...
Jan 17, 2015
Podcasting for Business: Why Marketers Are Betting on Podcasts - 128
49:13

Have you considered starting a podcast? Would you like to discover how to use a podcast to grow your business?

In this episode I interview Jay Baer and Joe Pulizzi. Jay is the host of the Social Pros podcast and Jay Today. He's also the man behind MarketingPodcasts.com. Joe podcasts at This Old Marketing and Content Inc. He's the founder of the Content Marketing Institute and the man behind the Content Marketing World conference. 

Show notes: https://www.socialmediaexaminer.com/128

Jan 16, 2015
Marketing Partnerships: How to Extend Your Reach With Content Collaboration - 127
46:34

Do you create great content other businesses might find interesting? Have you considered collaborating with other brands?

In this episode I interview Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships. He's also a popular speaker. Andrew explores the why and how of marketing partnerships with content. 

Show notes: https://www.socialmediaexaminer.com/127

Jan 09, 2015
Pinterest Traffic: How to Use Pinterest for More Exposure - 126
43:23

Do you want to drive more traffic to your site with Pinterest? Are you looking for ways to improve your Pinterest exposure?

In this episode I interview Vincent Ng, host of the Pictures to Profits podcast and author of Pinterest Marketing: How to Search Optimize Your Pins and Boards for Pinterest. He's a Pinterest expert and blogs at MCNG Marketing. 

Show notes: https://www.socialmediaexaminer.com/126

Jan 02, 2015
Failure: Why Taking Risks and Failing Is the Path to Success - 125
39:01

Have you experienced failure in your business (or your life)? Would you like to discover how to turn failures into success and real growth?

For this episode, I explore why failure is important and lessons I've learned from a major failure that happened to me this year. You'll discover the importance of failure in work and life, reasons you should embrace failure, and how the lessons and discoveries you make can help you succeed. 

Show notes: https://www.socialmediaexaminer.com/125

Dec 26, 2014
Content Marketing: How Businesses Can Grow With Content - 124
42:31

Do you have a content marketing strategy for your business? Would you like to discover how to create and distribute content that will drive sales for your company?

In this episode I interview Robert Rose, the co-author of the book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. He's the chief strategist at the Content Marketing Institute.

Show notes: https://www.socialmediaexaminer.com/124

Dec 19, 2014
Visual Content: How to Create Shareable Images People Love - 123
43:06

Do you use images in your social media marketing? Are you interested in finding ways to create more shareable visual content quickly and easily?

In this episode I interview Kim Garst, CEO of Boom Social, a social media marketing consultancy. Kim's also an expert in using visuals for social media marketing. 

Show notes: https://www.socialmediaexaminer.com/123

Dec 12, 2014
Content Sharing: How to Build a Following Using Other People’s Content - 122
48:33

Do you have a content sharing strategy for your business? Are you interested in discovering ways to leverage great content to promote your business and drive sales?

In this episode I interview Guy Kawasaki, the author of the book Enchantment and the chief evangelist at Canva. His newest book is called The Art of Social Media: Power Tips for Power Users. 

Show notes: https://www.socialmediaexaminer.com/122

Dec 05, 2014
Instagram Growth: How to Build a Community on Instagram - 121
40:23

Do you use Instagram in your social media marketing? Are you interested in growing your community on Instagram?

In this episode I interview Sue B. Zimmerman, known as the Instagram Gal. She co-authored the ebook, Instagram Basics for Your Business and taught Instagram Marketing for Small Businesses on CreativeLive.

Show notes: https://www.socialmediaexaminer.com/121

Nov 28, 2014
Becoming Recommended: How to Build a Business Others Love Recommending - 120
38:23

Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service?

In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing. 

Show notes: https://www.socialmediaexaminer.com/120

Nov 21, 2014
Mobile Marketing: Are You Ready for the Revolution? - 119
41:35

Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store?

In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He's authored studies such as The Social Habit and Twitter Users in America. 

Show notes: https://www.socialmediaexaminer.com/119

Nov 14, 2014
Twitter Marketing: How to Succeed on Twitter - 118
41:44

Do you use Twitter for your business? Are you wondering how to get more out of your Twitter marketing?

In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He's a college educator, blogger, consultant and speaker. 

Show notes: https://www.socialmediaexaminer.com/118

Nov 07, 2014
Blog Monetization: How You Can Make More Money With Your Blog - 117
45:08

Are you looking for ways to make money with your professional blog? Do you want to know how to leverage your content to monetize your site?

n this episode I interview Leslie Samuel, whose Interactive Biology blog makes biology fun for students and teachers. He's also the man behind Become A Blogger, a large site dedicated to the craft of professional blogging. 

Show notes: https://www.socialmediaexaminer.com/117

Oct 31, 2014
Your LinkedIn Profile: Why You Need to Revisit How You Look on LinkedIn - 116
43:10

Do you use LinkedIn as a networking tool? Are you looking for ways to use LinkedIn to attract more business for your company or brand?

In this episode, I interview Ron Nash, author of the books Leveraging LinkedIn and How to Find Your Dream Job, Even in a Recession. Ron is a LinkedIn preferred trainer who specializes in helping individuals and brands with their LinkedIn strategy. 

Show notes: https://www.socialmediaexaminer.com/116

Oct 24, 2014
Facebook News Feed: How to Respond to Facebook Changes - 115
46:47

Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed?

In this episode, I interview Mari Smith, who is the world's leading Facebook marketing authority. She's authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day.

Show notes: https://www.socialmediaexaminer.com/115

Oct 17, 2014
Online Publishing: Lessons From Five Years at Social Media Examiner - 114
47:03

Have you ever wondered how Social Media Examiner started? Do you want to know the strategy behind this large online publishing platform?

In this episode you'll discover the business strategy behind Social Media Examiner, how we built a larger following and how it has been monetized over the years. 

Show notes: https://www.socialmediaexaminer.com/114

Oct 10, 2014
YouTube Growth: How to Grow Your YouTube Channel - 113
41:53

Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers?

In this episode, I interview Steve Dotto, who produces Dotto Tech, a YouTube show designed to help you "discover your inner geek," by focusing on productivity, apps and more. 

Show notes: https://www.socialmediaexaminer.com/113

Oct 03, 2014
Advanced Blogging: How to Go Big With Your Blog - 112
41:36

Do you have a blog for your business? Are you ready to take your blogging to the next level?

In this episode, I interview Darren Rowse, the world's leading authority on blogging. He authored the book ProBlogger and founded two popular blogs: Digital Photography School and ProBlogger. 

Show notes: https://www.socialmediaexaminer.com/112

Sep 26, 2014
Webinars: Growing Leads and Sales With Live Online Events - 111
01:00:15

Do you use webinars in your marketing? Are you looking for new ways to generate sales and leads?

In this episode, I interview Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast, where he focuses on leadership and personal development. 

Show notes: https://www.socialmediaexaminer.com/111

Sep 19, 2014
Writing and Social: Why the Written Word Is Your Marketing Advantage - 110
42:45

Do you write content for your business? Are you looking to improve the quality of your writing and your storytelling skills?

In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers. 

Show notes: https://www.socialmediaexaminer.com/110

Sep 12, 2014
Fan Content: How to Leverage Your Fans to Enhance Your Social Media - 109
41:47

Do you want your fans to help market you? Are you wondering how to include fan content in your social media?

In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities. 

Show notes: https://www.socialmediaexaminer.com/109

Sep 05, 2014
Vine: Short Videos and What Marketers Need to Know - 108
39:13

Do you want to know more about Vine video? Are you wondering how brands and businesses can successfully market with Vine video?

In this episode, I interview Twitter Vine personality and host of KingFilmSchool.com Zach King. Known as FinalCutKing on YouTube and Twitter, Zach has more than 1.6 million followers on Vine. 

Show notes: https://www.socialmediaexaminer.com/108

Aug 29, 2014
Measuring Social Media: What Marketers Need to Know - 107
49:30

Do you understand how to measure social media activities? Do you know how to gather the right data to help you achieve your business goals?

In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior. 

Show notes: https://www.socialmediaexaminer.com/107

Aug 22, 2014
How a Podcast Built a Business: The Lou Mongello Story - 106
45:08

Do you have or want to start a podcast? Are you wondering how your podcast can lead to bigger things?

In this episode, I interview Lou Mongello. Lou hosts WDW Radio, a podcast focused on Walt Disney World, which has won Best Travel Podcast 8 years in a row. 

Show notes: https://www.socialmediaexaminer.com/106

Aug 15, 2014
Instagram Success: How a Marketer Grew a Loyal Following With Instagram - 105
39:24

Do you want to grow your business using Instagram? Are you wondering how to build a loyal following?

In this episode, I interview Chalene Johnson. Chalene is author of the fitness book Push, a motivational speaker and her infomercials on fitness have sold millions of DVDs.

Show notes: https://www.socialmediaexaminer.com/105

Aug 08, 2014
Launching With Social: A Study of What Works and What Does Not - 104
46:18

Are you planning to launch a new blog, product or service? Do you want to know how to organize and execute a successful launch with social media?

In this episode, you'll learn how to plan your launch and what assets to include. You'll also find out what worked for us and what didn't. 

Show notes: https://www.socialmediaexaminer.com/104

Aug 01, 2014
Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community - 103
47:56

Do you want to grow a massive Facebook following? Are you wondering how an organic Facebook strategy can be successful?

In this episode, I interview Holly Homer of KidsActivitiesBlog.com to find out how her Facebook page fan base grew from 7,000 fans to more than 530,000 fans in only 8 months without using Facebook advertising or crazy gimmicks. 

Show notes: https://www.socialmediaexaminer.com/103

Jul 25, 2014
Facebook Ads: Creative Application to Help Your Marketing - 102
45:42

Have you been pondering using Facebook ads to promote your business? Did you know you can target your website visitors with Facebook ads?

In this episode, I interview Rick Mulready, the host of the Inside Social Media Podcast—a show where he interviews successful social media marketers. Rick also teaches courses on Facebook ads. 

Show notes: https://www.socialmediaexaminer.com/102

Jul 18, 2014
Customer Service: The Key to Delivering Experiences Worth Talking About - 101
43:55

Do you believe that you provide good customer service? Are you wondering why customer service is so important to your business?

In this episode, I interview John DiJulius, the author of What's The Secret: To Providing a World-Class Customer Experience. He's worked with companies such as the Ritz-Carlton, Lexus, Starbucks, Nordstrom, Panera Bread and many others. 

Show notes: https://www.socialmediaexaminer.com/101

Jul 11, 2014
Social CRM: How Marketing Can Benefit From Social Media and CRM - 100
36:58

Do you want to know more about your customers and prospects so you can serve them better? Are you wondering what social CRM is and how your business can benefit from it?

In this episode, I interview Kyle Lacy, director of global content marketing and research at Salesforce ExactTarget Marketing Cloud. He's authored numerous books, including Twitter Marketing for Dummies and Social CRM for Dummies. 

Show notes: https://www.socialmediaexaminer.com/100

Jul 04, 2014
Marketing You: How to Play to Your Unique Strengths - 99
36:34

Do you struggle when it comes to marketing yourself? Are you wondering what your unique strengths are?

In this episode, I interview Sally Hogshead, author of Fascinate and How the World Sees You. She was an award-winning copywriter at the age of 23 and worked with brands such as Nike, Target and BMW.

Show notes: https://www.socialmediaexaminer.com/99

Jun 27, 2014
Blogger Outreach: How to Build Relationships With Bloggers - 98
39:36

Do you want to attract more attention to your business? Are you wondering how you can build relationships with the influencers in your market?

In this episode, I interview Scott Monty, the former head of social media for Ford Motor Company. He blogs at ScottMonty.com and his podcast is I Hear of Sherlock Everywhere. 

Show Notes: https://www.socialmediaexaminer.com/98

Jun 20, 2014
Twitter Cards for Blogs: How to Set Them Up - 97
47:26

Have you heard of Twitter cards? Are you wondering how you can use them for your business?

In this episode you'll discover the different types of Twitter cards available, how to set them up and what to tweak in order to have more customization. What is a Twitter card? A Twitter card is a way for you to add more text and images to your tweets. 

Show Notes: https://www.socialmediaexaminer.com/97

Jun 13, 2014
Marketing Instagram Style: What Marketers Need to Know - 96
43:00

Do you use Instagram for marketing? Are you wondering how you can grow an Instagram following that will build your business?

In this episode, I interview Jenn Herman, who blogs at Jenn's Trends and is one of our top 10 social media blog winners for 2014. Her blog focuses on social media management.

Show Notes: https://www.socialmediaexaminer.com/96

Jun 06, 2014
Relationship Marketing: How to Secure Guests Who Become Allies - 95
41:10

Do you want to grow better relationships with market influencers? Are you wondering if interviewing people can help your business?

In this episode, I interview John Lee Dumas, author of the book Podcast Launch and host of the EntrepreneurOnFire podcast—a top-ranked business podcast. 

Show Notes: https://www.socialmediaexaminer.com/95

May 30, 2014
Teaching Sells: How to Gain Trust and the Sale by Teaching - 94
40:19

Are you looking for a way to grow your influence while making more sales? Do you ever wonder if teaching is right for your business?

In this episode, I interview John Jantsch, who's written four books, including Duct Tape Marketing. His newest book is Duct Tape Selling. John helps small- and mid-sized businesses enhance their sales and marketing efforts. 

Show Notes: https://www.socialmediaexaminer.com/94

May 23, 2014
Crisis Management: What to Do When Your Business Makes a Public Mistake - 93
32:35

Is your business ready for a social media crisis? Are you wondering what you should do if you or a colleague makes an embarrassing public mistake?

In this episode, I interview Gini Dietrich, author of the brand-new book, Spin Sucks: Communication and Reputation Management in the Digital Age, and founder of the blog Spin Sucks. She runs Arment Dietrich, a PR agency.

Show Notes: https://www.socialmediaexaminer.com/93

May 16, 2014
Blog Comments: Should Your Blog Shut Down Comments? - 92
39:28

Do you like to get comments on your blog? Have you ever wondered if you should allow comments or shut them down?

In this episode, I interview Mark Schaefer, a college educator and author of four books. His blog is Grow and his latest book is Social Media Explained. Tim McDonald is director of community at the Huffington Post, founder of My Community Manager and a member of the No Kid Hungry Social Council. 

Show Notes: https://www.socialmediaexaminer.com/92

 

May 09, 2014
Haters: How to Deal With Haters and Trolls of Your Business - 91
54:41

Have you ever been publicly criticized or mocked for something that you did? Are you wondering how you can deal with this type of negativity when it happens on social media?

In this episode, I interview Marcus Sheridan, who blogs at The Sales Lion, is host of The Mad Marketing Podcast and is a partner at River Pools & Spas. Marcus is a consultant and keynote speaker. 

Show Notes: https://www.socialmediaexaminer.com/91

May 02, 2014
Google Analytics: How to Make Smart Marketing Decisions - 90
43:48

Do you want to know if your content and social activities are supporting your business? Are you wondering how you can use Google Analytics to track your progress?

In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media (a Chicago-based web design agency). Andy has also written for Social Media Examiner and he's a Google Analytics expert. 

Show Notes: https://www.socialmediaexaminer.com/90

Apr 25, 2014
LinkedIn Publishing Platform: What Marketers Need to Know - 89
39:07

Do you publish long-form content? Are you wondering if the new LinkedIn publishing platform can help your business?

In this episode, I interview Stephanie Sammons, a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence. 

Show Notes: https://www.socialmediaexaminer.com/89

Apr 18, 2014
Google+ Marketing Tactics: How to Promote Your Content on Google+ - 88
44:19

Do you use Google+ for business? Are you wondering how to promote your content on Google+?

In this episode, I interview Lynette Young, author of Google+ for Small Businesses. Her agency helps businesses thrive with social media. Lynette is a Google+ marketing expert who has more than 1.5 million followers on Google+. 

Show Notes: https://www.socialmediaexaminer.com/88

Apr 11, 2014
Freak Success: A Dialog With Chris Brogan - 87
40:26

Do you feel like you don't fit in? Are you wondering how you can succeed in business by being different? 

In this episode, I interview Chris Brogan, publisher and CEO of Owner Magazine, co-author of The Impact Equation and host of The Owner's Mind podcast. His latest book is called The Freaks Shall Inherit the Earth.

Show Notes: https://www.socialmediaexaminer.com/87

Apr 04, 2014
Launching: Why Podcasts Are a Hot New Way to Launch a Product - 86
48:18

Are you getting ready to release a product, book or service? Do you want to know how a podcast can boost your launch?

In this episode, I interview Brian Clark and Chris Ducker. Brian is the founder of Copyblogger Media and host of the New Rainmaker podcast. Chris Ducker is the author of Virtual Freedom and host of The New Business Podcast. 

Show Notes: https://www.socialmediaexaminer.com/86

Mar 28, 2014
Connecting With People: How to Be Human With Your Social Marketing - 85
41:31

Do you struggle to connect with people on social media? Are you wondering how to be human with your social marketing?

In this episode, I interview Bryan Kramer, a social business strategist, CEO of PureMatter and host of the From the Author's Point of View podcast. His new book is called Human to Human.

Show Notes: https://www.socialmediaexaminer.com/85

Mar 21, 2014
Stop Marketing, Start Engaging: How to Get Social Media to Really Work - 84
42:00

Do you use social media marketing to grow your business? Are you wondering how to get others to say great things about your brand or product?

In this episode, I interview Scott Stratten, author of UnMarketing and co-host of the UnPodcast. His latest book is QR Codes Kill Kittens. 

Show Notes: https://www.socialmediaexaminer.com/84

Mar 14, 2014
Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business - 83
41:29

Do you use visuals to market your business? Are you wondering how you can tell a story with visuals?

In this episode, I interview Ekaterina Walter, chief marketing officer at Branderati and author of Think Like Zuck. Her newest book is called The Power of Visual Storytelling. Ekaterina shares why storytelling is important for your business.

Show Notes: https://www.socialmediaexaminer.com/83

Mar 07, 2014
Twitter Chats: How to Create a Successful Tweet Chat - 82
38:24

Are you familiar with Twitter chats? Wondering how Twitter chats can help market your business?

In this episode, I interview Pam Moore, founder of Marketing Nutz, an agency specializing in social media marketing. One of Pam's areas of expertise includes Twitter. 

Show Notes: https://www.socialmediaexaminer.com/82

Feb 28, 2014
Twitter Promotion: How to Encourage Others to Promote for You - 81
29:27

Do you use social media to promote your product, service or events? Are you wondering how you can use Twitter to help get more visibility and sales?

In this episode, you'll discover five different ways you can use Twitter to promote what you have to offer. I believe that Twitter is the most frictionless form of social media communication. You can also create an enormous amount of buzz on Twitter. 

Show Notes: https://www.socialmediaexaminer.com/81

 

Feb 21, 2014
Why Podcasting Is a Trend Marketers Need to Follow - 80
44:59

Have you considered podcasting for your business? Are you wondering if now is the right time to start? 

In this episode, I interview Michael Wolf, who is the host of the NextMarket Podcast. He's also the chief analyst at NextMarket Insights, where he tracks the growing world of podcasting.

Show Notes: https://www.socialmediaexaminer.com/80

Feb 14, 2014
Engagement: How to Create a Loyal Audience That Loves You - 79
41:40

Is audience loyalty important to your business? Are you wondering how you can increase your audience loyalty through engagement?

In this episode, I interview Danny Iny, author of Engagement from Scratch! He is also the founder of Firepole Marketing (now Mirasee) and host of the Connect, Engage, Inspire podcast (now the Business Reimagined podcast).

Show Notes: https://www.socialmediaexaminer.com/79

Feb 07, 2014
Visual Social Media: How Images Improve Your Social Media Marketing - 78
45:15

Do you use visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level?

In this episode, I interview Donna Moritz, who is a social media and visual marketing expert. She's also the founder of Socially Sorted, a blog designed to help small businesses achieve more with visual social media.

Show Notes: https://www.socialmediaexaminer.com/78

Jan 31, 2014
Relationship Marketing: How to Build Meaningful Connections that Lead to Business - 77
48:32

Do you want to develop relationships that will lead to business? Are you wondering how you can use social media to build valuable connections?

In this episode, I interview Ted Rubin, co-author of Return on Relationship. He's also the former chief social marketing officer for Collective Bias and OpenSky. 

Show Notes: https://www.socialmediaexaminer.com/77

Jan 24, 2014
Facebook Marketing Declines: How Business Should React - 76
44:44

Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing?

In this episode, I interview Mari Smith and Jay Baer. Mari is the co-author of Facebook Marketing: An Hour a Day and one of the world's leading experts on Facebook marketing. Jay is the author of Youtility: Why Smart Marketing Is About Help Not Hype. He's also host of the Social Pros podcast.

Show Notes: https://www.socialmediaexaminer.com/76

Jan 17, 2014
5 Facebook Marketing Hacks for Your Website - 75
42:39

Is your website using Facebook to the fullest? Are you wondering how you can get the most out of Facebook for your business?

In this episode, you'll discover 5 Facebook hacks you can employ on your website to help drive more traffic and exposure. 

Show Notes: https://www.socialmediaexaminer.com/75

Jan 10, 2014
Podcasting for Business: Top Podcasters Share Success Tips - 74
48:22

Are you thinking of starting a podcast for your business? Wondering how top podcasters use their podcasts to grow their businesses?

This episode is a panel discussion from Social Media Success Summit. It includes myself, Michael Hyatt from the This Is Your Life podcast and Chris Brogan from the Human Business Way podcast.

Show Notes: https://www.socialmediaexaminer.com/74

Jan 03, 2014
Google+ Success: What Your Business Needs to Know About Google+ - 73
43:20

Do you use Google+ for your business? Are you wondering how you can be more successful generating traffic and growing a community with Google+?

In this episode, I interview Martin Shervington, a Google+ marketing expert, consultant and executive coach. He manages two Google+ communities, Plus Your Life! and Plus Your Business! and has authored numerous books including Developmental Coaching. 

Show Notes: https://www.socialmediaexaminer.com/73

Dec 27, 2013
Facebook Engagement: How to Get Seen in the Facebook News Feed - 72
43:44

Do you want to understand Facebook engagement? Are you looking for Facebook engagement tactics that lead to news feed visibility?

In this episode, I interview John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie, a consultancy focused on small- and medium-sized nonprofits. 

Show Notes: https://www.socialmediaexaminer.com/72

Dec 20, 2013
Blog Growth: How to Build a Mega-Following - 71
42:57

Do you want to attract a bigger audience to your blog? Are you wondering how you can write content that will generate more comments, shares and subscribers?

In this episode, I interview Syed Balkhi, founder of multiple popular websites, including WPBeginner and List25. He's also the founder of OptinMonster. 

Show Notes: https://www.socialmediaexaminer.com/71

Dec 13, 2013
Twitter for Business: How to Use Twitter to Grow Your Influence - 70
41:15

Do you use Twitter for your business? Are you wondering how to use Twitter to grow your online influence?

In this episode, I interview Joel Comm, author of numerous books including Twitter Power 2.0 and So, What Do You Do? He's also the host of The Joel Comm Show, a business podcast.

Show Notes: https://www.socialmediaexaminer.com/70

 

Dec 06, 2013
Story as Strategy: How Social Storytelling Leads to Business - 69
34:10

Do you use storytelling in your business? Are you wondering how to use stories in your social strategy?

In this episode, I interview Gary Vaynerchuk, author of Crush It! and The Thank You Economy. He's also the CEO of VaynerMedia. His newest book is Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World. 

Show Notes: https://www.socialmediaexaminer.com/69

Nov 29, 2013
StumbleUpon Marketing: How to Drive More Traffic to Your Content - 68
42:55

Do you use StumbleUpon for your business? Are you wondering how you can use StumbleUpon to drive more traffic to your content?

In this episode, I interview Nick Robinson, co-author of StumbleUpon for Dummies. He's also the social media channel manager for SAP Americas. 

Show Notes: https://www.socialmediaexaminer.com/68

Nov 22, 2013
Blog to Book to Business: How to Live Your Dream - 67
45:09

Do you dream of writing a book? Are you wondering how publishing a book can help you grow your business?

In this episode, I interview Jeff Goins, a blogger who followed his passion and amassed 200,000 monthly followers and published three books—all very quickly. His books include You Are a Writer, Wrecked and The In-Between. 

Show Notes: https://www.socialmediaexaminer.com/67

Nov 15, 2013
Growing Your Audience: How to Increase Your Social Following - 66
48:44

Do you use social media to build an audience for your business? Are you wondering how you can convert your audience into customers?

In this episode, I interview Jeffrey Rohrs, co-host of the Social Pros Podcast and author of the new book, Audience: Marketing in the Age of Subscribers, Fans and Followers. He's also the vice president of marketing insights at Exact Target. 

Show Notes: https://www.socialmediaexaminer.com/66

Nov 08, 2013
Facebook Marketing Plan: How to Grow Your Business With Facebook - 65
45:04

Do you have a Facebook marketing plan? Are you wondering how to grow your business with Facebook?

In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She was also the very first Facebook community manager we ever had for Social Media Examiner.

Show Notes: https://www.socialmediaexaminer.com/65

Nov 01, 2013
LinkedIn Prospecting: How to Find Your Next Customer on LinkedIn - 64
44:56

Do you use LinkedIn for your business? Are you wondering how to use LinkedIn to find prospects and customers?

In this episode, I interview Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and founder of Linked Into Business. Viveka shares how she prospects on LinkedIn for her business.

Show Notes: https://www.socialmediaexaminer.com/64

Oct 25, 2013
Becoming a Media Company: How to Turn Your Business Into a Platform - 63
42:13

Do you use content to capture the attention of consumers? Are you wondering how to reach out to a larger audience?

In this episode, I interview Michael Brito, author of Smart Business, Social Business and his latest book, Your Brand: The Next Media Company. Michael shares the reasons why your business should become a media outlet.

Show Notes: https://www.socialmediaexaminer.com/63

Oct 18, 2013
Growing With Content: How to Start a Respectable Platform Others Will Love - 62
39:19

Do you want to build a respectable platform? Are you wondering how to use content to grow your business?

In this episode, you'll learn 5 tips to help you grow your business with content and the story behind Social Media Examiner's success. Back in 2008, I sent a LinkedIn request to Ann Handley, who was, and still is, the chief content officer at MarketingProfs.

Show Notes: https://www.socialmediaexaminer.com/62

Oct 11, 2013
Content Marketing: How to Attract People With Content - 61
49:19

Do you use content marketing for your business? Are you wondering how to attract customers with your content?

In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute, the Content Marketing World conference and author of the new book, Epic Content Marketing.

Show Notes: https://www.socialmediaexaminer.com/61

Oct 04, 2013
Social Strategy: How to Build a Sustainable Social Media Marketing Plan - 60
40:26

Do you have a social media plan? Are you wondering how to build a social media strategy for your business?

In this episode, I interview Neal Schaffer, author of Maximizing LinkedIn for Sales and Social Media Marketing. He's a social media consultant and coach. 

Show Notes: https://www.socialmediaexaminer.com/60

Sep 27, 2013
Social Sharing: How to Inspire Fans to Share Your Stories - 59
39:00

Do you use stories to market your business? Are you wondering how you can get people to share your content?

In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He's a consultant who's worked with brands like Nike and Motorola.

Show Notes: https://www.socialmediaexaminer.com/59

Sep 20, 2013
Selling With Social Media: A New Direction for Businesses - 58
38:18

Do you use social media to grow your business? Are you wondering how social media can help you sell more products and services?

In this episode, I interview Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads. 

Show Notes: https://www.socialmediaexaminer.com/58

Sep 13, 2013
Google+ Hangouts: What Marketers Need to Know to Get Started - 57
41:47

Do you use Google+ hangouts for your marketing? Are you wondering how hangouts can help your business?

In this episode, I interview Brandee Sweesy, who is a Google+ hangouts marketing expert. For the last 20 years she has been helping entrepreneurs grow a following with video. 

Show Notes: https://www.socialmediaexaminer.com/57

Sep 06, 2013
Instagram Marketing: How to Get Started With Instagram - 56
39:45

Do you use Instagram for your business? Are you wondering how Instagram can help with your marketing?

In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers. 

Show Notes: https://www.socialmediaexaminer.com/56

Aug 30, 2013
YouTube Success: How to Create a Successful YouTube Channel - 55
53:27

Do you use video in your marketing? Are you wondering how YouTube can help promote your business?

In this episode, I interview Gideon Shalwick, an online video marketing expert. His blog and YouTube channel help businesses understand how to achieve success with YouTube. He also wrote the ebook Rapid Video Blogging. 

Show Notes: https://www.socialmediaexaminer.com/55

Aug 23, 2013
Facebook Contests: How to Get Your Fans Excited - 54
41:02

Have you ever run a Facebook contest? Are you wondering if you should use them for your business?

In this episode, I interview Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies. She writes about Facebook for Social Media Examiner (she was our community manager for 2 years), and has an alter-ego known online as Grandma Mary. 

Show Notes: https://www.socialmediaexaminer.com/54

Aug 16, 2013
Social Media Tools: How to Simplify Your Social Media Marketing - 53
41:58

Are you looking for a better way to manage your social activities? Are you wondering what tools can help your social media marketing?

In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. He's also the social media tools writer for Social Media Examiner.

Show Notes: https://www.socialmediaexaminer.com/53

Aug 09, 2013
Overcoming Fear: How to Break Through and Get Stuff Done - 52
49:50

Is fear holding you back in your business? Are you wondering what you can do to face your fears?

In this episode, it's a panel discussion with Pat Flynn, founder of Smart Passive Income, and John Lee Dumas, the host of Entrepreneur on Fire. Both Pat and John share the fears that could have held them back in their businesses. 

Show Notes: https://www.socialmediaexaminer.com/52

Aug 02, 2013
Gmail Tabs: A Game Plan for Marketers
16:36

Does your business rely on email? Are you wondering how Gmail tabs will impact your marketing?

In this episode, you'll learn what the new Gmail tabs mean for your business. You'll also pick up some tips on what you can do and I'll talk about my concerns for the future.

Show Notes: https://www.socialmediaexaminer.com/gmail

Jul 27, 2013
New Facebook Features: What Marketers Need to Know - 51
36:38

Are you using Facebook for your business? Are you wondering how Facebook's newest features can help your business?

In this episode, I interview Mari Smith, who is known as the Queen of Facebook. She's the world's leading authority on Facebook marketing and author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. 

Show Notes: https://www.socialmediaexaminer.com/51

Jul 26, 2013
Monetize Your Platform: How to Grow Sales With Your Online Platform - 50
37:38

Have you built your own platform? Are you wondering how to monetize it?

In this episode, I interview David Siteman Garland, who is the host of The Rise To The Top podcast. His video and audio podcasts are focused on equipping bloggers, podcasters and YouTubers to grow a sustainable business with their platforms.

Show Notes: https://www.socialmediaexaminer.com/50

Jul 19, 2013
How to Launch: Social Techniques for Building a Successful Launch - 49
37:37

Do you want to launch a product or service to your existing audience? Are you wondering how to get people involved and excited?

In this episode the tables are turned. Cliff Ravenscraft, popular podcast producer and host of Podcast Answer Man, interviews me! You'll learn the different ways you can get people involved in a successful launch and how to create a buzz around a new product or service.

Show Notes: https://www.socialmediaexaminer.com/49

Jul 12, 2013
Why Things Catch On: The Science of Why People Share - 48
43:04

Do you want to understand the science behind why people share? During this fascinating interview I explore these very concepts.

In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. He's also a marketing professor at the Wharton School and columnist for BusinessWeek. 

Show Notes: https://www.socialmediaexaminer.com/48

Jul 05, 2013
Being Useful: New Marketing Techniques That Work - 47
39:48

Are you wondering how your business can be more useful? Do you provide youtility?

In this episode, I interview Jay Baer, the founder of the award-winning blog Convince & Convert and co-author of The Now Revolution. His brand-new book is called Youtility: Why Smart Marketing Is About Help Not Hype. 

Show Notes: https://www.socialmediaexaminer.com/47

Jun 28, 2013
Mobilizing Your Website: What You Need to Know - 46
51:14

Is your website or blog mobile-ready? Are you wondering how to optimize it for mobile users?

In this episode, I interview Greg Hickman, the founder of Mobile Mixed, a website that specializes in training marketers in mobile marketing. He also hosts The Mobile Mixed Podcast. 

Show Notes: https://www.socialmediaexaminer.com/46

Jun 21, 2013
Pinterest Success: Creative Ways to Use Pinterest for Your Business - 45
42:21

Do you use Pinterest for business? Are you wondering how your business can benefit from Pinterest?

In this episode, I interview Cynthia Sanchez, host of the Oh So Pinteresting Podcast. She freely admits that she's addicted to Pinterest. It's changed her life in a major way and now she helps other businesses figure out how to tap into this growing network. 

Show Notes: https://www.socialmediaexaminer.com/45

Jun 14, 2013
Twitter Traffic: How to Double Your Traffic to Your Content - 44
40:54

Do you use Twitter for business? Are you wondering how to use Twitter to increase traffic to your blog?

In this episode, I interview Kim Garst, CEO of Boom Social, a company and blog that specializes in social media marketing. One of Kim's areas of topical expertise is Twitter marketing. 

Show Notes: https://www.socialmediaexaminer.com/44

Jun 07, 2013
Small Business Social: How to Build Relationships - 43
39:08

Do you use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales?

In this episode, I interview Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. He also trains and coaches small businesses on social media marketing at Jeff Korhan.com.

Show Notes: https://www.socialmediaexaminer.com/43

May 31, 2013