Bootstrapped

By Steve McLeod

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Category: Business

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Subscribers: 33
Reviews: 0
Episodes: 243

Description

This is the archive of Bootstrapped.fm. A seminal Bootstrapper-oriented podcast started in 2013 by Ian Landsman and Andrey Butov. The first iteration ran for 104 episodes. In 2019, Steve McLeod took over for another 139 episodes. We've set this podcast to release order so you can experience it as it was initially presented.

Episode Date
#243: The End
Nov 11, 2025
#242: Boredeom
Jul 16, 2025
#241: Podcasting
May 14, 2025
#240: Why I repositioned Feature Upvote to the video game industry
Apr 21, 2025
#239: Our Business Heroes with The Gross Profit Podcast
Mar 01, 2024
#238: B2B SaaS design with Nathan Powell
Jun 23, 2023
#237: Michael Koper, founder of Nusii
Mar 12, 2023
#236: Steve McLeod, founder of Feature Upvote
Dec 02, 2022
#235: Maeva Cifuentes, founder of Flying Cat Marketing
Nov 18, 2022
#234: Ed's marketing catchup
Oct 28, 2022
#233: Running a lifestyle business and proud of it
Oct 14, 2022
#232: Running a WordPress agency, with Marc Jenkins of 16by9
Sep 30, 2022
#231: Bad support loses customers, and payment failures
Sep 16, 2022
#230: Introducing Pushing to Production
Aug 19, 2022
#229: Saying no to a generous acquisition offer, with Simon Bennett of SnapShooter
Aug 05, 2022
#228: How to get backlinks (without feeling dirty)
Jul 15, 2022
#227: Joining TinySeed with Nick Swan of SEOTesting.com
Jul 01, 2022
#226: Sponsoring events, podcasts, and newsletters with Peldi @ Balsamiq
Jun 17, 2022
#225: BoS Europe 2022 retrospective
Jun 03, 2022
#224: Recalibrating prices, and Postmark got acquired
May 20, 2022
#223: When customer payments fail
May 06, 2022
#222: Pierre de Wulf, co-founder of ScrapingBee
Apr 22, 2022
#221: Brian Sierakowski of Baremetrics
Apr 15, 2022
#220: Adventures in Abandonware and WordPress
Apr 08, 2022
#219: Leaving bootstrapper life to be an employee again, with John Ndege
Apr 01, 2022
#218: London, in-person events, crowded pubs
Mar 25, 2022
#217: Brian Casel of ZipMessage
Mar 18, 2022
#216: Trademarking your bootstrapped business
Mar 11, 2022
#215: The domain name change that didn't go as planned, with Robert Brandl of ToolTester.com
Mar 04, 2022
#214: I hired a marketer
Feb 25, 2022
#213: Charles Perry, founder of RelaNet
Feb 18, 2022
#212: When, if ever, should we refuse a customer?
Feb 11, 2022
#211: Strengthening company culture in a remote team with Peldi of Balsamiq
Feb 04, 2022
#210: 50 tips for running a stress-free SaaS part 2
Jan 28, 2022
#209: 50 tips for running a stress-free SaaS part 1
Jan 21, 2022
#208: The dismal deeds of a desperate competitor
Jan 14, 2022
#207: Our goals for 2022
Dec 24, 2021
#206: Looking back at our goals for 2021
Dec 17, 2021
#205: A rapid Saber Feedback update
Dec 10, 2021
#204: Ed can speak again
Dec 03, 2021
#203: A recap of the interview mini-season
Nov 26, 2021
#202: Bridget Harris, co-founder of YouCanBookMe
Nov 19, 2021
#201: Running an email newsletter business, with Peter Cooper of Cooperpress
Nov 12, 2021
#200: Positioning for bootstrappers with April Dunford
Nov 05, 2021
#199: Creating a successful podcast with Jane Portman of UI Breakfast
Oct 22, 2021
#198: Backing up 170 Petabytes of customer data, with Simon Bennett of SnapShooter
Oct 15, 2021
#197: Life is unpredictable, and a pricing experiment
Oct 01, 2021
#196: Our Mental Wellbeing as Bootstrappers, with Robin Warren
Sep 24, 2021
#195: Back to School
Sep 17, 2021
#194: We talk about our vacations
Sep 10, 2021
#193: The fine details of the Saber Feedback acquisition
Sep 03, 2021
#192: How the pandemic overturned my business, with Mark Littlewood of Business of Software
Aug 27, 2021
#191: On quietly successful SaaS businesses, and saying goodbye to our forum
Aug 23, 2021
#190: Resellers and product-based podcasts, with Peldi of Balsamiq
Aug 13, 2021
#189: The agony of the enterprise sale process, with Ed Freyfogle
Aug 06, 2021
#188: Switching from Bootstrapped to Investor-Funded, with Craig Hewitt of Castos
Jul 30, 2021
#187: A Saber Feedback update
Jul 23, 2021
#186: Marketing to Developers with Adam DuVander
Jul 16, 2021
#185: Selling a small stake of your company, with Moritz Dausinger of Refiner.io
Jun 27, 2021
#184: When team members quit, with Ed and Steve
Jun 18, 2021
#183: Feeling bored and stuck in your business? With Peldi and Ed
Jun 11, 2021
#182: Responsible product design with Trine Falbe
Jun 04, 2021
#181: Conducting customer interviews for the reluctant, with Asia Orangio of DemandMaven
May 28, 2021
#180: Managing the mental ups and downs with Geraldine DeRuiter and Rand Fishkin
May 21, 2021
#179: (Peldi) The GDPR 3 years later with Aleth Gueguen of GDPR for SaaS
May 15, 2021
#178: The Hungry Time, with Ed Freyfogle
May 07, 2021
#177​: When life is turned upside down, with Nick Swan of SEOTesting
Apr 30, 2021
#176: Tips for self-publishing a book, with science fiction writer Aidan Doyle
Apr 23, 2021
#175: Riskiness of being a side project's customer
Apr 16, 2021
#174: Corey Haines, founder of the Swipe Files community
Apr 09, 2021
#173: Reducing the support workload with Ed Freyfogle
Apr 02, 2021
#172: Getting rid of Google Analytics, with Alex Yumashev
Mar 26, 2021
#171: Nick Franklin, founder of ChartMogul
Mar 19, 2021
#170: "Be so good they can't ignore you", with Peldi of Balsamiq
Mar 12, 2021
#169: Email newsletter or no email newsletter? The great debate.
Mar 05, 2021
#168: Twitter for Marketing, and Zombie Customers
Feb 19, 2021
#167: The blog gets posts once every 13 years
Feb 05, 2021
#166: Making an Open Source business work with Allan Jardine of DataTables
Jan 29, 2021
#165: Finding and hiring freelancers
Jan 22, 2021
#164: A Saber Feedback update 9 months after acquisition
Jan 08, 2021
#163: Our goals for 2021
Jan 04, 2021
#162: Reviewing our 2020 goals
Dec 30, 2020
#161: The inglorious launch of my first product
Dec 18, 2020
#160: Creating great email onboarding sequences, with Liz Painter of Comma Comma
Dec 11, 2020
#159: Enterprise sales hell, SEO frustration and self-doubt
Dec 04, 2020
#158: Not 1, not 2, but 3 bootstrapped SaaS successes with Moritz Dausinger of refiner.io
Nov 27, 2020
#157: Dealing with your business's endless administration burden
Nov 20, 2020
#156: "May I have a discount?"
Nov 13, 2020
#155: Competing in a crowded market with Alex Yumashev of Jitbit
Nov 06, 2020
#154: Finding and recruiting freelance developers with Robin Warren of Corrello
Oct 30, 2020
#153: "What should I do with Saber Feedback?"
Oct 23, 2020
#152: Practical knowledge sharing for bootstrappers
Oct 17, 2020
#151: Advice on validating and building a bootstrapped B2B SaaS
Oct 09, 2020
#150: How to solve my SEO problems, with Robert Brandl of ToolTester Network
Oct 02, 2020
#149: A Saber Feedback update six months after acquisition
Sep 27, 2020
#148: Hrishi Mittal, founder of Learnetto, on the struggle to get traction
Sep 18, 2020
#147: "You get to do this however works for you" with Laura Roeder, founder of MeetEdgar
Sep 04, 2020
#146: Selling your business at any revenue level, with Kevin McArdle of SureSwift Capital
Aug 29, 2020
#145: The Hacker News front page experience, 5-hour workdays and 4-day workweeks
Aug 22, 2020
#144: Patrick Hathaway, cofounder of Sitebulb on selling a desktop app with subscription pricing
Aug 14, 2020
#143: When should you refactor your product's code?
Aug 02, 2020
#142: Revisiting our pre-pandemic yearly goals
Jul 26, 2020
#141: A Saber Feedback update three months after acquisition
Jul 17, 2020
#140: How NOT to handle customer payment problems
Jun 26, 2020
#139: Selling to Developers with Peter Suhm of Branch CI
Jun 19, 2020
#138: "Epic Guide" Marketing
Jun 12, 2020
#137: Derrick Grigg - Founder of PageProofer
Jun 04, 2020
#136: Website security for bootstrappers
May 30, 2020
#135: How to improve Saber Feedback's website content, with Hannah Adcock of Contented Strategy
May 21, 2020
#134: Why I chose to acquire Saber Feedback
May 15, 2020
#133: Why Matt Bearman chose to sell his bootstrapped product, Saber Feedback
May 07, 2020
#132: COVID-19 and our businesses
May 01, 2020
#130: A brief hiatus
Mar 27, 2020
#129: Driving to Mongolia while running a mission-critical SaaS
Mar 19, 2020
#128: Dealing with bootstrapper stress
Mar 06, 2020
#127: SaaS products we use to run our businesses
Feb 28, 2020
#126: Why Dave Rodenbaugh acquired an existing business instead of starting from scratch
Feb 20, 2020
#125: Tracking what you spend on your business
Feb 14, 2020
#124: Goals for 2020
Jan 31, 2020
#123: "Why I sold my SaaS" - with Courtenay Farquharson, founder of Parserr
Jan 23, 2020
#122: My desktop app got acquired!
Jan 18, 2020
#121: Handling cancellations in a subscription product
Jan 10, 2020
#120: Small team habits part 2: Steve's turn
Dec 20, 2019
#119: Small team habits part 1
Dec 13, 2019
#118: Should your product go Freemium?
Dec 06, 2019
#117: Selling to Developers
Dec 01, 2019
#116: Pricing your product in multiple currencies, with Ed Freyfogle from OpenCage
Nov 22, 2019
#115: Living Abroad While Bootstrapping, with Craig Hewitt
Nov 15, 2019
#114: "The Tables are Turned", with Craig Hewitt
Nov 10, 2019
#113: "The idea of public speaking fills me with unspeakable terror", featuring Craig Hewitt
Nov 01, 2019
#112: Three ways to use podcasts for marketing. Featuring Craig Hewitt, founder of Castos
Oct 25, 2019
#111: "Should I apply for TinySeed?" with Craig Hewitt, founder of Castos
Oct 18, 2019
#110: "Living the Bootstrapper dream" with Robin Warren, founder of Corrello
Oct 11, 2019
#109: Andy Brice - Founder of EasyDataTransform
Oct 04, 2019
#108: Hannah Adcock - Owner of Contented Strategy
Sep 27, 2019
#107: Robert Brandl - Founder of WebsiteToolTester
Sep 20, 2019
#106: Sylvestre Dupont - Co-founder of Parseur
Sep 13, 2019
#105 - A new iteration of Bootstrapped
Sep 13, 2019
#104 - I Don't Want To Talk About GDPR The Whole Time w/ Natalie Nagele from Wildbit
May 31, 2018
#103 - There's No Scarcity On Piñatas
May 22, 2018
#102 - I'm Running On Fumes
Apr 15, 2018
#101 - All About Landsman
Feb 05, 2018
#100 - All About Butov
Jan 29, 2018
#99 - Star Wars: The Last Jedi w/ Taylor Otwell (SPOILERS!)
Dec 16, 2017
#98 - The Landsman Game Challenge
Dec 04, 2017
#97 - ButovOrBust.com
Nov 23, 2017
#96 - It's All Possibility.....And Work
Oct 09, 2017
#95 - I Started Fresh, and It's Glorious
Oct 02, 2017
#94 - Franchise Friends
Sep 12, 2017
#93 - Thinner, Leaner, Meaner
Sep 05, 2017
#92 - Elevator Algorithms
Aug 21, 2017
#91 - I'd Wear A Full Face Mask
Aug 14, 2017
#90 - Butov Plus Plus
Jun 09, 2017
#89 - It's The Open Desert That Got Me
Apr 25, 2017
#88 - Charles Perry (Part 2) - Founder of Metakite
Feb 06, 2017
#87 - Charles Perry (Part 1) - Founder of Metakite
Jan 30, 2017
#86: Garrett Dimon (Part 2) - Founder of Sifter, Currently at Wildbit
Jan 23, 2017
#85: Garrett Dimon (Part 1) - Founder of Sifter, Currently at Wildbit
Jan 17, 2017
#84: You’re on an Air, Butov - an Air!
Jan 09, 2017
#83: Brian Casel (Part 2) - Founder of Audience Ops
Jan 02, 2017
#82: Brian Casel (Part 1) - Founder of Audience Ops
Dec 26, 2016
#81: Brandon Kelly (Part 2) - Founder and CEO of Craft CMS
Dec 19, 2016
#80: Brandon Kelly (Part 1) - Founder and CEO of Craft CMS
Dec 12, 2016
#79: (Part 2) Patrick Pohler on Starting an API Based Real Estate SaaS
Dec 06, 2016
#78: Patrick Pohler (Part 1) on Starting an API Based Real Estate SaaS
Nov 29, 2016
#77: "... is somebody being bombed?"
Sep 21, 2016
#76: "Cleo"
Sep 06, 2016
#75: "Don't you worry about Dave. You worry about Butov!"
Aug 09, 2016
#74: "Nobody ever got fired for hiring Vector Media Group" with special guest Matt Weinberg
Jul 15, 2016
#73: ”If you can find an agreeable parrot, ...”
Jun 20, 2016
#72: "It's all going to $0, but in the meantime, we can make some money"
Jun 08, 2016
#71: "Jane Portman from UI Breakfast"
May 09, 2016
#70: "I made a lot of money off Twitter"
Apr 18, 2016
#69: "You always pay for sticking to your principles."
Mar 28, 2016
#68: "Butov's Brooklyn"
Feb 29, 2016
#67: Stuff
Feb 08, 2016
#66: I'm Done Doing
Feb 03, 2016
#65: Star Wars is the 'Dora the Explorer' of science fiction.
Dec 30, 2015
#64: A Carl Sagan Joint
Dec 03, 2015
#63: How Are Sales Today?
Nov 19, 2015
#62: I have the flu
Nov 05, 2015
#61
Oct 22, 2015
#60: Pump the hotness
Oct 13, 2015
#59
Oct 07, 2015
#58
Sep 30, 2015
#57
Sep 18, 2015
#56: Rated R
Apr 29, 2015
#55: It’s all part of the game
Mar 16, 2015
#54: This is worse than Seinfeld
Feb 02, 2015
#53: $1000 join
Dec 18, 2014
#52: Dead Man’s Switch
Nov 07, 2014
#51: Special Guest: Matt Stauffer
Oct 20, 2014
#50: 50
Oct 14, 2014
#49: A new product from scratch
Sep 12, 2014
#48: Gabriel Weinberg of DuckDuckGo
Aug 25, 2014
#47: Anchor Celebrities
Aug 18, 2014
#46: Jeffrey Way of Laracasts
Jul 28, 2014
#45: Adventures in Hacker News
Jul 21, 2014
#44: I’m Recording Now
Jul 14, 2014
#43: The Userscape Developers
Jul 01, 2014
#42: Let’s get Wil Wheaton
Jun 05, 2014
#41: 90% good looks. 10% ideas.
May 29, 2014
#40: Andrey Butov’s Fizzilization
May 07, 2014
#39: Take them to Hooters
Apr 22, 2014
#39: After Dark
Apr 22, 2014
#38: Special guest: Eric Miller
Apr 09, 2014
#37: Hush! The grown-ups are talking.
Mar 27, 2014
#36: White hat growth hacker
Mar 24, 2014
#35: Hate the SaaS!
Mar 10, 2014
#34: Don’t Shake the SaaS Tree
Feb 24, 2014
#33: This is what happens to growth hackers.
Jan 30, 2014
#32: The Full Stallman
Jan 21, 2014
#31: We are Joel, together
Jan 09, 2014
#30: Special Guest: Gavin Bowman
Jan 07, 2014
#29: There’s always one more year
Dec 30, 2013
#28: Special Guest Ruben Gamez
Dec 19, 2013
#27: Everybody Gotta Hustle
Dec 04, 2013
#26: Party All the Time
Nov 25, 2013
#25: Devil’s Advocate
Nov 13, 2013
#24: Batman Voice
Nov 08, 2013
#23: Clichély doing the cliché thing
Oct 16, 2013
#22: Meh
Sep 30, 2013
#21: Special Guest: Andy Brice
Sep 23, 2013
#20: Hard Stop
Sep 11, 2013
#19: No Red Candy!
Sep 04, 2013
#18: Special Guest: Chase Clemons on Bootstrapped Support
Aug 27, 2013
#17: Special Guest: Rachel Andrew
Aug 06, 2013
#16: Meat and Attitude
Aug 01, 2013
#15: Patrick McKenzie (patio11) on Selling Software
Jul 24, 2013
#14: Now you have to do stuff
Jul 11, 2013
#13: Boiler Room
Jun 26, 2013
#12: The Analogy
Jun 19, 2013
#11: Bootstrapping a Software Consulting Company
Jun 12, 2013
#10: Gymboree
Jun 05, 2013
#9: Uberdeck
May 22, 2013
#8: Bizarro Week
May 07, 2013
#7: Just wasting my time!
Apr 30, 2013
#6: Authorize This
Apr 23, 2013
#5: Let’s all go to the movies!
Apr 17, 2013
#4: The customer is seldom right
Apr 10, 2013
#3: Pivoting all over the place
Mar 31, 2013
#2: Lollipop Sticks
Mar 25, 2013
#1: Bootstrapped and Profitable
Mar 19, 2013