The Marketing Companion
By Mark Schaefer
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Category: Marketing
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Episodes: 297
Description
The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”
| Episode | Date |
|---|---|
|
When to stop and start your content projects
|
Apr 22, 2024 |
|
Unraveling the global sports industry
|
Apr 08, 2024 |
|
A backlash against "purpose" in marketing
|
Mar 25, 2024 |
|
Getting started with AI for your business
|
Mar 11, 2024 |
|
The next generation of consumers is here
|
Feb 26, 2024 |
|
A new look at loyalty
|
Feb 12, 2024 |
|
My biggest business mistakes
|
Jan 29, 2024 |
|
Breaking all the rules of eCommerce
|
Jan 15, 2024 |
|
From Paycheck to Purpose: Why I Stopped Growing My Business
|
Dec 27, 2023 |
|
The freakiest podcast ever
|
Dec 18, 2023 |
|
The creator-based commercial strategy
|
Dec 04, 2023 |
|
The business case for Personal GPTs
|
Nov 20, 2023 |
|
Six pillars of our marketing future
|
Nov 06, 2023 |
|
The beauty of messy marketing
|
Oct 23, 2023 |
|
The generosity strategy
|
Oct 09, 2023 |
|
Scaling human-powered marketing
|
Sep 25, 2023 |
|
Gen Z Exposed
|
Sep 11, 2023 |
|
The personal impact of AI
|
Aug 28, 2023 |
|
The unified theory of content success
|
Aug 14, 2023 |
|
The AI hierarchy of content
|
Jul 31, 2023 |
|
Master the Art of Business Narrative
|
Jul 17, 2023 |
|
Public speaking in the marketing mix
|
Jul 03, 2023 |
|
The greatest content marketing experiment in history
|
Jun 19, 2023 |
|
The future of loyalty
|
Jun 05, 2023 |
|
What is the gist of YOU? Relevance in the AI world
|
May 22, 2023 |
|
The luxury brand enigma
|
May 08, 2023 |
|
What the “Whole Self” Movement Means to Marketers
|
Apr 24, 2023 |
|
The new and now of social media marketing
|
Apr 10, 2023 |
|
AI and cultural impact
|
Mar 27, 2023 |
|
Cracking the Gen Z Code
|
Mar 13, 2023 |
|
Creativity and the true threat of AI
|
Feb 27, 2023 |
|
Nonprofit marketing insights
|
Feb 13, 2023 |
|
My biggest accomplishment
|
Jan 30, 2023 |
|
Marketing that heals!
|
Jan 16, 2023 |
|
The Tom Peters interview
|
Jan 02, 2023 |
|
Big marketing ideas of the year
|
Dec 19, 2022 |
|
ChatGPT changes marketing forever
|
Dec 08, 2022 |
|
Reimagining content marketing
|
Dec 05, 2022 |
|
Building relationships in a fast-moving world
|
Nov 21, 2022 |
|
Status drives marketing
|
Nov 07, 2022 |
|
New use cases for NFTs
|
Oct 24, 2022 |
|
GenZ is hiding from us
|
Oct 10, 2022 |
|
The next two years in marketing
|
Sep 26, 2022 |
|
Fresh take on the four Ps of marketing
|
Sep 12, 2022 |
|
How to do self-promotion well
|
Aug 29, 2022 |
|
Values-based marketing in transition
|
Aug 15, 2022 |
|
Marketing jobs state of the market place
|
Aug 01, 2022 |
|
The solution to crappy customer service
|
Jul 18, 2022 |
|
Web3 and the future of CRM
|
Jul 04, 2022 |
|
A case study in marketing community
|
Jun 20, 2022 |
|
Consulting best practices
|
Jun 06, 2022 |
|
A new marketing framework
|
May 23, 2022 |
|
TikTok insider secrets
|
May 09, 2022 |
|
Conversation as marketing strategy
|
Apr 25, 2022 |
|
Connecting to customers in the metaverse and beyond
|
Apr 11, 2022 |
|
Marketing a boring company
|
Mar 28, 2022 |
|
Influence Marketing: State of the Nation
|
Mar 14, 2022 |
|
Is persuasion possible?
|
Feb 28, 2022 |
|
Understanding Web3 and its impact on marketing
|
Feb 14, 2022 |
|
Civil activism and woke marketing
|
Jan 31, 2022 |
|
15 Marketing Trends in 40 Minutes
|
Jan 17, 2022 |
|
Money and creativity
|
Jan 03, 2022 |
|
The weirdest show ever
|
Dec 20, 2021 |
|
Habits of successful marketing
|
Dec 06, 2021 |
|
A million new marketing jobs
|
Nov 22, 2021 |
|
True community and the future of marketing
|
Nov 08, 2021 |
|
How content works in the world today
|
Oct 24, 2021 |
|
Influencers are everything
|
Oct 11, 2021 |
|
A farewell to Brooke
|
Sep 26, 2021 |
|
Twisting reality for marketing gain
|
Sep 13, 2021 |
|
Today's new marketing opportunities
|
Aug 29, 2021 |
|
AI gets real, maybe too real
|
Aug 15, 2021 |
|
Megatrend: Live Commerce
|
Aug 02, 2021 |
|
Shifting content platforms
|
Jul 19, 2021 |
|
Revenge travel and marketing at a crossroads
|
Jul 03, 2021 |
|
Ten non-obvious market shifts
|
Jun 20, 2021 |
|
What is the future of Snapchat
|
Jun 06, 2021 |
|
Pandemic revolutionizes marketing employment
|
May 24, 2021 |
|
The intro takes over
|
May 10, 2021 |
|
Problems with purpose-driven marketing
|
Apr 25, 2021 |
|
The essence of marketing with Tom Peters
|
Apr 12, 2021 |
|
How to fix marketing with Raja Rajamannar
|
Mar 28, 2021 |
|
The most disruptive Gen Z trends
|
Mar 15, 2021 |
|
The next big advertising innovation
|
Mar 01, 2021 |
|
A special message from Mark
|
Feb 22, 2021 |
|
Unlocking business momentum
|
Feb 14, 2021 |
|
Content marketing pressure
|
Feb 01, 2021 |
|
Can the internet unite people?
|
Jan 17, 2021 |
|
The Most Human Podcast
|
Jan 03, 2021 |
|
Free content? A rant
|
Dec 20, 2020 |
|
The marketer is an artist
|
Dec 06, 2020 |
|
Title: Virtual human influencers
|
Nov 22, 2020 |
|
Synthetic content is coming
|
Nov 09, 2020 |
|
My shiny best self
|
Nov 02, 2020 |
|
Comfort marketing
|
Oct 25, 2020 |
|
Marketing dress for success
|
Oct 12, 2020 |
|
The ideal marketing skills right now
|
Sep 28, 2020 |
|
Initiative versus hustle
|
Sep 14, 2020 |
|
Creativity in a crisis
|
Aug 31, 2020 |
|
An inside marketing view from Adidas
|
Aug 17, 2020 |
|
How the pandemic is changing lifestyles
|
Aug 03, 2020 |
|
Sliding into DMs
|
Jul 20, 2020 |
|
The kids are in charge
|
Jul 06, 2020 |
|
Rational marketing in a crisis
|
Jun 22, 2020 |
|
Hate is good for business
|
Jun 08, 2020 |
|
A revolution in customer conversations
|
May 25, 2020 |
|
The return of Mark
|
May 11, 2020 |
|
Creating Personal Customer Experiences With Context
|
Apr 27, 2020 |
|
Remarkable Marketing During A Challenging Climate
|
Apr 13, 2020 |
|
The huge mega-trend show
|
Mar 30, 2020 |
|
Embracing the chaos
|
Mar 23, 2020 |
|
Would you sleep in your pub?
|
Mar 16, 2020 |
|
The millionth listener show
|
Mar 02, 2020 |
|
Is there still a place for blogging?
|
Feb 17, 2020 |
|
Are holograms the next great content form?
|
Feb 03, 2020 |
|
Machine learning for real-world marketers
|
Jan 19, 2020 |
|
Ten years of social media with Jay Baer
|
Jan 06, 2020 |
|
The big huge megatrend show
|
Dec 23, 2019 |
|
Podcasts and one-way friendships
|
Dec 09, 2019 |
|
Why are marketing jobs disappearing?
|
Nov 25, 2019 |
|
The Fake News Episode
|
Nov 11, 2019 |
|
What will replace Facebook?
|
Oct 28, 2019 |
|
LESSONS Bonus: How to give your first big speech
|
Oct 21, 2019 |
|
Key takeaways on the future of marketing
|
Oct 13, 2019 |
|
LESSONS Bonus: The one word that changed my life
|
Oct 06, 2019 |
|
To survive a digital onslaught, add emotion
|
Sep 29, 2019 |
|
LESSONS Bonus: Essential lessons from Peter Drucker
|
Sep 23, 2019 |
|
How do you stay relevant?
|
Sep 15, 2019 |
|
LESSONS Bonus: How to remain bot-proof
|
Sep 08, 2019 |
|
In praise of non-conformity!
|
Sep 02, 2019 |
|
LESSONS bonus: How to dial up the grit
|
Aug 25, 2019 |
|
The worst marketing move ever
|
Aug 18, 2019 |
|
Video everywhere
|
Aug 05, 2019 |
|
A desperate crossroad for advertising
|
Jul 21, 2019 |
|
Influencer marketing as performance art
|
Jul 08, 2019 |
|
New considerations for digital ads and monetization
|
Jun 24, 2019 |
|
Impact of fake news on your marketing department
|
Jun 09, 2019 |
|
The true story of trolls
|
May 26, 2019 |
|
Marketing research out of reach?
|
May 11, 2019 |
|
Can values-based marketing go too far?
|
Apr 28, 2019 |
|
what is the future of social media?
|
Apr 14, 2019 |
|
A rant: social media lemmings
|
Mar 31, 2019 |
|
Rebellion Papers: Word of mouth marketing
|
Mar 25, 2019 |
|
Is it time to break-up the Facebook Monopoly?
|
Mar 20, 2019 |
|
Saying goodbye to Tom
|
Mar 17, 2019 |
|
Rebellion Papers: Advertising without the ads
|
Mar 10, 2019 |
|
A deep dive on social media realities
|
Mar 04, 2019 |
|
Rebellion Papers: Reimagining marketing in human terms
|
Feb 24, 2019 |
|
The most valuable marketing skills
|
Feb 17, 2019 |
|
Rebellion Papers: Co-creating the customer journey
|
Feb 10, 2019 |
|
The unintended consequences of tech
|
Feb 03, 2019 |
|
Rebellion Papers: Marketing Anthropologist Martin Lindstrom
|
Jan 27, 2019 |
|
A Marketing Rebellion has begun
|
Jan 20, 2019 |
|
Marketing's most inspiring leaders
|
Jan 06, 2019 |
|
The Alternatives to Advertising
|
Dec 24, 2018 |
|
Why sentiment analysis is unreliable
|
Dec 09, 2018 |
|
Three trends pointing to marketing change ahead
|
Nov 26, 2018 |
|
The AI marketing impact
|
Nov 09, 2018 |
|
The economics of professionalism
|
Oct 28, 2018 |
|
Realities of the Entrepreneurial Journey
|
Oct 14, 2018 |
|
The Triumph of Medium
|
Oct 01, 2018 |
|
Who rules the internet?
|
Sep 16, 2018 |
|
Marketing lessons from KISS, Paula Abdul and an actor we don't remember
|
Sep 02, 2018 |
|
Hidden opportunities for launching successful new podcasts
|
Aug 19, 2018 |
|
Emotional connection and the modern brand
|
Aug 06, 2018 |
|
Is the future of retailing a store without sales?
|
Jul 22, 2018 |
|
Why customers really don't want to engage with your brand
|
Jul 08, 2018 |
|
A special fifth anniversary show
|
Jun 24, 2018 |
|
Our favorite marketing books
|
May 28, 2018 |
|
There's no escaping Facebook
|
May 13, 2018 |
|
The brand stand: Mixing politics, social good and sales
|
Apr 29, 2018 |
|
The New Ethics of Marketing
|
Apr 08, 2018 |
|
Back to the future: What's old is new again in marketing
|
Apr 01, 2018 |
|
Spinning social media in a new direction
|
Mar 19, 2018 |
|
Is social media marketing still a thing?
|
Mar 04, 2018 |
|
Are we at the end of experiential marketing or the beginning?
|
Feb 19, 2018 |
|
Influencers gone world, Facebook changes, and "Tech-lash"
|
Feb 04, 2018 |
|
Staying relevant in a marketing career
|
Jan 22, 2018 |
|
The marketing agency of the future
|
Jan 09, 2018 |
|
Cocooning consumers and more amazing mega-trends
|
Dec 24, 2017 |
|
Are books the ultimate content marketing channel?
|
Dec 10, 2017 |
|
Is Facebook the most evil company?
|
Nov 25, 2017 |
|
Three touchy subjects
|
Nov 09, 2017 |
|
The Humor Show
|
Oct 26, 2017 |
|
The end of lazy marketing
|
Oct 13, 2017 |
|
Marketing dominance through content curation
|
Sep 29, 2017 |
|
The politics of content marketing
|
Sep 15, 2017 |
|
Advertising industry in a meltdown
|
Aug 31, 2017 |
|
Personal marketing successes and failures
|
Aug 17, 2017 |
|
Amazon's new social network primed for success?
|
Aug 04, 2017 |
|
A new marketing channel emerges
|
Jul 21, 2017 |
|
Influencer Marketing Grows Up
|
Jul 06, 2017 |
|
Should you believe the "Meeker Report?"
|
Jun 22, 2017 |
|
Achieving escape velocity with your marketing message
|
Jun 09, 2017 |
|
Artificial intelligence, real marketing
|
May 26, 2017 |
|
The content monetization minefield
|
May 12, 2017 |
|
The real data behind content marketing secrets
|
Apr 28, 2017 |
|
Your content: When is it time to pivot or quit?
|
Apr 13, 2017 |
|
A special 100th episode
|
Mar 31, 2017 |
|
The audio revolution and the opportunity for smart marketers
|
Mar 17, 2017 |
|
New media influencers are changing marketing forever
|
Mar 03, 2017 |
|
Fame, fortune and the art of becoming known
|
Feb 16, 2017 |
|
What does digital transformation mean to marketing?
|
Feb 02, 2017 |
|
Is the Age of Apple over?
|
Jan 19, 2017 |
|
Streamification, Smart speakers and other marketing changes to watch
|
Jan 05, 2017 |
|
The Internet of Things and the future of marketing
|
Dec 23, 2016 |
|
Conversational marketing and the gig economy
|
Dec 08, 2016 |
|
Understanding the US election and its implications
|
Nov 24, 2016 |
|
The content dominance strategy
|
Nov 09, 2016 |
|
The marketing skills you need to succeed today
|
Oct 27, 2016 |
|
The Elements of Persuasion
|
Oct 13, 2016 |
|
Courageous marketing
|
Sep 29, 2016 |
|
Content quantity wins out over quality
|
Sep 15, 2016 |
|
The enigma of critical thinking and marketing today
|
Sep 01, 2016 |
|
The importance of being known
|
Aug 18, 2016 |
|
Why Content Shock is coming to an ad near you
|
Aug 04, 2016 |
|
Should Facebook be regulated?
|
Jul 21, 2016 |
|
The new psychology of content consumption
|
Jul 08, 2016 |
|
Marketing mega-trends
|
Jun 23, 2016 |
|
The greatest social media opportunity? You might be surprised!
|
Jun 09, 2016 |
|
Cutting through the marketing noise
|
May 27, 2016 |
|
A modern marketing wish list
|
May 12, 2016 |
|
The epic switch from social networks to private networks
|
Apr 30, 2016 |
|
Facebook chases down Snapchat
|
Apr 14, 2016 |
|
Why Twitter matters
|
Apr 01, 2016 |
|
Snapchat For the Win
|
Mar 18, 2016 |
|
Silver lining in the bad news about content marketing
|
Mar 04, 2016 |
|
Unlocking the new secrets of customer service
|
Feb 20, 2016 |
|
Words that inspire and the stories behind them
|
Feb 06, 2016 |
|
Achieving the digital mindset
|
Jan 25, 2016 |
|
The internet we need to save
|
Jan 09, 2016 |
|
Twitter strategy, politics and authenticity gone mad
|
Dec 26, 2015 |
|
What's next for marketing in 2016
|
Dec 11, 2015 |
|
Every way to monetize content
|
Dec 01, 2015 |
|
Stats-A-Palooza
|
Nov 13, 2015 |
|
The Rant Show
|
Oct 30, 2015 |
|
Sales and marketing transformation in the digital world
|
Oct 16, 2015 |
|
Competitive pressures on content marketing
|
Oct 02, 2015 |
|
Critical marketing lessons from 2015
|
Sep 18, 2015 |
|
The shifting sands of Facebook marketing
|
Sep 04, 2015 |
|
Telltale signs that it's time to end your business
|
Aug 21, 2015 |
|
The Influence Marketing Show
|
Aug 08, 2015 |
|
The real story about real-time marketing
|
Jul 24, 2015 |
|
The future of content strategy
|
Jul 10, 2015 |
|
Why privacy is about to become the hottest marketing issue
|
Jun 26, 2015 |
|
In defense of Facebook
|
Jun 12, 2015 |
|
How we keep up and improve as marketers?
|
May 30, 2015 |
|
Do marketing personas still matter?
|
May 16, 2015 |
|
The rise of new content forms
|
May 01, 2015 |
|
The new realities of podcasting
|
Apr 17, 2015 |
|
The late, great era of social media engagement
|
Apr 03, 2015 |
|
Cracking The Content Code
|
Mar 20, 2015 |
|
Company culture and your future marketing success
|
Mar 06, 2015 |
|
Don’t Block Me, Bro!
|
Feb 20, 2015 |
|
Social Media in the Workplace
|
Feb 07, 2015 |
|
The world's most under-utilized social media platforms
|
Jan 23, 2015 |
|
Haters, trolls and malcontents
|
Jan 10, 2015 |
|
Nothing but the funny bits
|
Dec 26, 2014 |
|
Our most valuable content lessons
|
Dec 13, 2014 |
|
What's next in digital marketing?
|
Nov 28, 2014 |
|
How Facebook influence is creeping into the real world
|
Nov 15, 2014 |
|
Is Personal Branding Effective, or A Waste of Time?
|
Oct 31, 2014 |
|
The Mobile Commerce Revolution
|
Oct 17, 2014 |
|
Ello and the economics of social networks
|
Oct 04, 2014 |
|
Authenticity and the Human Brand
|
Sep 19, 2014 |
|
What are the boundaries to inbound marketing?
|
Sep 05, 2014 |
|
Coming clean on Facebook reach
|
Aug 23, 2014 |
|
The Time for Twitter is Now
|
Aug 08, 2014 |
|
Would you erase yourself from Google Search?
|
Jul 25, 2014 |
|
If I were the King of Facebook
|
Jul 11, 2014 |
|
Using Disruption as a Business Strategy
|
Jun 27, 2014 |
|
Technologies that will disrupt marketing strategies
|
Jun 13, 2014 |
|
The Invisible Blogger
|
May 30, 2014 |
|
Lifehacks for the Modern Marketer
|
May 16, 2014 |
|
Where do we go next with Google+ ?
|
May 02, 2014 |
|
Digital Marketing: Are the Bad Guys Winning?
|
Apr 22, 2014 |
|
New insights on digital radio, Facebook and Google+
|
Apr 04, 2014 |
|
Marketing conferences: The good, the bad, the ugly
|
Mar 22, 2014 |
|
The influence marketing episode
|
Mar 08, 2014 |
|
Where does social media fit in the marketing mix?
|
Feb 21, 2014 |
|
Tips for leveraging public speaking in your marketing mix
|
Feb 07, 2014 |
|
Leadership is not a dirty word
|
Jan 24, 2014 |
|
Overcoming Content Shock: Beating information density
|
Jan 10, 2014 |
|
Facebook reach, a massive breach and influence marketing steps up
|
Dec 28, 2013 |
|
Six mind-blowing marketing trends
|
Dec 13, 2013 |
|
The perils and promise of sponsored content
|
Nov 29, 2013 |
|
How data is screwing up content marketing
|
Nov 09, 2013 |
|
A Forecast for Podcasting: Trends, Predictions and Google Pants
|
Oct 26, 2013 |
|
The biggest business opportunity in marketing today
|
Oct 11, 2013 |
|
The future of Twitter
|
Sep 26, 2013 |
|
What skills do you need to succeed in marketing?
|
Sep 12, 2013 |
|
What does it take to start a blog today?
|
Aug 30, 2013 |
|
Will Jeff Bezos lead the next media revolution?
|
Aug 16, 2013 |
|
Google Glass: Is this the future, or does it just make you look like a dork?
|
Aug 02, 2013 |
|
The Content Mill: Is Quantity Killing Quality on the Web?
|
Jul 19, 2013 |
|
The Failure Manifesto and Why it is Hurting Your Business
|
Jul 05, 2013 |
|
Flouting Klout
|
Jun 19, 2013 |