Behind the Book Cover
By Anna David
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Category: Entrepreneurship
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Subscribers: 155
Reviews: 1
Episodes: 246
Apr 20, 2023
Description
You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.
Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.
Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a leading hybrid book publisher for entrepreneurs. In other words, she knows both sides—and isn't afraid to share it.
Come find out what traditional publishers don't want you to know.
| Episode | Date |
|---|---|
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Publishing Promised Everything and Delivered Almost Nothing. So He Built His Own Version.
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May 19, 2026 |
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He's Doubling Down on AI and IP While Everyone Else Is Panicking
|
May 12, 2026 |
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She Got Her Sixth Book Deal Because of Her Podcast, Not Her Books
|
May 05, 2026 |
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The Book Deal Was the Goal—Until the Industry Changed
|
Apr 28, 2026 |
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He Said the Book Would Never Lead to a Business. It Became His Entire Second Career.
|
Apr 21, 2026 |
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The Grief Memoir That Became a TV Pitch, a Sex Podcast and the Book Everyone Gives When Someone Dies
|
Apr 14, 2026 |
|
He Sold 87 Copies—and Made $2.5M
|
Apr 07, 2026 |
|
Why Your Book Is Never “Done”—And How It Can Keep Making Money for Years
|
Mar 31, 2026 |
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What 50 Years in the Business Taught Him—And Why He Finally Wrote the Book About It
|
Mar 24, 2026 |
|
He Raised His Prices 60x After Writing a Book
|
Mar 17, 2026 |
|
The Book Launch That Became a Movement (Billboards, Celebrities and Sold-Out Events)
|
Mar 10, 2026 |
|
He Lost Everything—Then Wrote the Book That Rebuilt His Authority
|
Mar 03, 2026 |
|
He Spent Decades Behind the Scenes on ER and The West Wing—His Book at 78 Put Him in Front
|
Feb 24, 2026 |
|
How One Book Turned Into $1M (And Why Most Don’t)
|
Feb 17, 2026 |
|
The Book That Led to a TEDx Talk—and 350,000 Views
|
Feb 10, 2026 |
|
The Book That Started Legacy Launch Pad—and a Foundation That's Sent 200+ People to Treatment
|
Feb 03, 2026 |
|
One Book → TV Show, Harvard Role and a 61-City Tour
|
Jan 27, 2026 |
|
The Book Party That Changed Everything
|
Jan 20, 2026 |
|
Ethlie Ann Vare on Going From Gatekeepers to Algorithms
|
Jan 13, 2026 |
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Jamie Rose on Finding True Fulfillment After Traditional Publishing's Broken Promises
|
Jan 06, 2026 |
|
Mark Ebner on How to Survive the Death of Publishing (and Still Tell the Truth)
|
Dec 30, 2025 |
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Tom Zoellner on Letting Go of the Hustle to Find Meaning in Writing Rather than Publishing
|
Dec 16, 2025 |
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Dennis Hensley on Going from Landing a Book Deal to Working at Crate & Barrel (And Everything in Between)
|
Dec 02, 2025 |
|
Heather Wood Rudulph on $0 Royalty Checks and Why the Dream Isn’t the Golden Ticket
|
Nov 18, 2025 |
|
Jeanne Darst on Landing Every Author's Dream Deal (and What Happened Next)
|
Nov 04, 2025 |
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Hannah Sward on Whether or Not It's Worth It to Chase a Book Deal
|
Oct 21, 2025 |
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INTRODUCING: Behind the Book Cover
|
Sep 18, 2025 |
|
Why the Ex-CEO of a $550 Million Company Did a Book Now with Erika Badan Ayers
|
Oct 09, 2024 |
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Why People Lose Steam on Their Books with Jill Ishkanian
|
Oct 01, 2024 |
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How Book Publishing Is Evolving with Agent Mark Gottlieb
|
Sep 24, 2024 |
|
Boost Your Business by Sharing Your Story (Solo Episode)
|
Jul 12, 2024 |
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How to Use Instagram Reels to Blow Up Your Book with Erin Lee
|
Jul 03, 2024 |
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The State of Publishing Today with Kevin Anderson
|
Apr 24, 2024 |
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How to Get Your Book Everywhere with Annabelle Gurwitch
|
Jan 10, 2024 |
|
Make Sure You Write the Right Book with Dave Chesson
|
Jan 03, 2024 |
|
Get Your Book in Stores with Ashlea Hearn
|
Dec 27, 2023 |
|
Make Sure Your Readers Can Afford You with Scott Duffy
|
Dec 20, 2023 |
|
What It's Like to Be Chosen by Oprah with Greg Behrendt
|
Dec 13, 2023 |
|
Use Your Book to Build Your Brand with Katie DePaola
|
Dec 06, 2023 |
|
How to Set Up an Author Podcast Tour with Alex Sanfilippo
|
Nov 29, 2023 |
|
Raising Money for Your Book with Craig Stanland
|
Nov 22, 2023 |
|
Getting Press for Your Book with Peter Shankman
|
Nov 15, 2023 |
|
How a Book Could Make You $5 Million with Rich Goldstein
|
Nov 08, 2023 |
|
How to Write a Book Everyone Recommends with Rob Fitzpatrick
|
Nov 01, 2023 |
|
Use Social Media to Sell Books with Zara Barrie and Dayna Troisi
|
Oct 25, 2023 |
|
The Slow Climb to Selling 100,000 Books with Paul Angone
|
Oct 18, 2023 |
|
Build a Twitter Following Using Your Book Material with Jesse J. Anderson
|
Oct 11, 2023 |
|
Turning Your Books Into Movies with Ben Mezrich
|
Oct 04, 2023 |
|
How to Sell Ads in Your Book with Alex Strathdee
|
Sep 27, 2023 |
|
Turn Your Book Into a $7.5 Million Product with Mike Koenigs
|
Sep 20, 2023 |
|
How to Prep for Your Book Launch with Sober Sexpert Tawny Lara
|
Sep 13, 2023 |
|
How to Get on Podcasts to Promote Your Book with John Corcoran
|
Sep 06, 2023 |
|
An Entirely Amusing Episode with Joel Stein
|
Aug 30, 2023 |
|
How to Get an Influencer to Promote You with Jess Lahey
|
Aug 23, 2023 |
|
The Secret to Becoming a NYT Bestselling Author with Jennifer K. Armstrong
|
Aug 16, 2023 |
|
How to Get Readers to Hire You with Jay Abraham
|
Aug 09, 2023 |
|
Why Authors Should Be On Social Media with Jane Friedman
|
Aug 02, 2023 |
|
The Reality of Traditional Publishing with Jeff Garlin
|
Jul 26, 2023 |
|
How to Get a Big Name to Blurb Your Book with Ed Kressy
|
Jul 19, 2023 |
|
Blog Your Way to Book Success with Derek Murphy
|
Jul 12, 2023 |
|
Selling Your Book Traditionally After Self-Publishing with David Nihill
|
Jul 05, 2023 |
|
Getting Articles Published & Landing an Agent with Estelle Erasmus
|
Jun 28, 2023 |
|
The Scribe Publishing Scandal: What Happens When the Leader in Your Field Goes Down in Flames
|
Jun 26, 2023 |
|
Find Out What People Really Think of Your Cover & Title with John Li
|
Jun 21, 2023 |
|
Lessons Learned from my Most Recent Launch
|
Jun 14, 2023 |
|
Making Millions from Your Book with Cameron Herold
|
Jun 07, 2023 |
|
The Power of a Writing Group with Tim Gager
|
May 31, 2023 |
|
Why You’re More Important Than Your Book with Nicolas Cole
|
May 24, 2023 |
|
Getting Local Love for Your Book with Carlyn Montes De Oca
|
May 17, 2023 |
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Using Your Book to Build Your Business with Ian Altman
|
May 10, 2023 |
|
22 Words That Will Get You Speaking Gigs (with Joel Weldon)
|
May 03, 2023 |
|
The Secret to Launching Your Authority Building Book
|
Apr 26, 2023 |
|
Connect Your Way to a Successful Book Launch with Ryan Paugh
|
Apr 19, 2023 |
|
Why It's Better to Sell 100 Books Than 10,000
|
Apr 12, 2023 |
|
Why Podcasts are the Best Promo for Authors (and How to Get on Them)
|
Apr 05, 2023 |
|
Make Sure You're Writing the Right Book with Nicole Kalil
|
Mar 29, 2023 |
|
Using Affiliates to Launch a Book with Matt McWilliams
|
Mar 22, 2023 |
|
The Business Transforming Book with Tamar Hermes & Carla Moreno
|
Mar 15, 2023 |
|
Get Over Yourself and Pay for Media with Jay Jay
|
Mar 08, 2023 |
|
How to Manifest a Today Show Appearance with Rachel Luna
|
Mar 01, 2023 |
|
Without Readers, You've Written a Journal
|
Feb 22, 2023 |
|
Sanity in the Time of Social Media
|
Feb 15, 2023 |
|
Get Clear (And Not in a Scientology Sort of Way) Before You Write
|
Feb 08, 2023 |
|
Why Rose-Colored Publishing Glasses Will Bite You in the Ass
|
Feb 01, 2023 |
|
Getting Book Launch Support From Your Peeps with Amber Vilhauer
|
Jan 25, 2023 |
|
What a Book Coach Does—and How to Become One—with Jennie Nash
|
Jan 18, 2023 |
|
How to Launch a Book by Giving First with Kay Allison
|
Jan 11, 2023 |
|
Behind the Book Cover
|
Jan 10, 2023 |
|
Where Experts Say Publishing is Heading in 2023
|
Jan 04, 2023 |
|
How to Make Writing (or Finishing) Your Book Your NY's Resolution
|
Dec 28, 2022 |
|
Why Authors Should Be Using Pinterest with Roseanne Cheng
|
Dec 21, 2022 |
|
How Authors Can Master TikTok with BookTok Sensation Shelby Leigh
|
Dec 14, 2022 |
|
Launch a Podcast to Find Your Readers with Whitney Gossett
|
Dec 08, 2022 |
|
Why Publicists Suck with Christina Nicholson
|
Nov 30, 2022 |
|
Publishing in the Time of Cancel Culture with Tony Lyons
|
Nov 23, 2022 |
|
Trademark Trouble with Brian Sachetta
|
Nov 16, 2022 |
|
Why to Ignore the Muse with Robert Greene
|
Nov 09, 2022 |
|
Why a Book Is the World's Best Business Card with Chris Voss
|
Nov 02, 2022 |
|
How to Fix a Broken Book: Misty McAfee
|
Oct 26, 2022 |
|
How to Sell 1000s of Books Before Even Writing it with Dan Nicholson
|
Oct 19, 2022 |
|
How to Fix a Broken Book: John Checki
|
Oct 12, 2022 |
|
How Authors Can Avoid Getting Sued with Maria Riegger
|
Oct 05, 2022 |
|
"My First Launch" (Round Table!)
|
Sep 28, 2022 |
|
How to Make Your Book Into a Podcast with Jeremy Enns
|
Sep 21, 2022 |
|
The Big Mistake You Need to Avoid with Craig Stanland
|
Sep 14, 2022 |
|
Author Newsletter Musts with Holly Darling
|
Sep 07, 2022 |
|
The Secret to Getting Amazon Reviews for Your Book with Craig Tuch
|
Aug 31, 2022 |
|
How a Book Can Make You $5 Million with Rich Goldstein
|
Aug 24, 2022 |
|
What You NEED If You Don't Want Your How-To Book to Fail
|
Aug 17, 2022 |
|
You’re Going About Promoting Your Book on Podcasts all Wrong with Alex Sanfilippo
|
Aug 10, 2022 |
|
The 5 Most Common Questions of First-Time Authors
|
Aug 03, 2022 |
|
11 Reasons Every Entrepreneur Should Launch a Book
|
Jul 27, 2022 |
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The 7 Biggest Mistakes First-Time Authors Make
|
Jul 20, 2022 |
|
Why You Need to Make Sure Your Readers Aren’t Broke with Scott Duffy
|
Jul 13, 2022 |
|
How to Get Over Yourself and Just Promote Your Book with Jerry Stahl
|
Jul 06, 2022 |
|
The Business of Being a Writer with Jane Friedman
|
Jun 29, 2022 |
|
How to Make Your Book Into a TEDx Talk with Bridget Sampson
|
Jun 22, 2022 |
|
The Secret to Getting Media Attention with HARO Creator Peter Shankman
|
Jun 15, 2022 |
|
Approaching Your Book Like It's a Business with Bonnie Habyan
|
Jun 08, 2022 |
|
Write a Letter to Your Future Reader with Elizabeth Lyons
|
Jun 01, 2022 |
|
How to Sell Over 10 Million Copies (and Have Your Books Made Into Movies) with Ben Mezrich
|
May 25, 2022 |
|
Making Books Into Movies with Warner Bros Studio Head Mike DeLuca
|
May 18, 2022 |
|
How Paul Angone Got a Book Deal and Sold Over 100k Books
|
May 11, 2022 |
|
Making a Newsletter Into a Book with Jeff Kober
|
May 04, 2022 |
|
Writing a Book in Public with Jesse J. Anderson
|
Apr 27, 2022 |
|
Yes, You Can Sell Your Book as a Series of NFTs
|
Apr 20, 2022 |
|
Is Making an NFT Out of Your Book Ridiculous?
|
Apr 13, 2022 |
|
How You Can Write a Book Everyone Recommends with Rob Fitzpatrick
|
Apr 06, 2022 |
|
Creating the Biggest Audience Possible with Becky Robinson
|
Mar 30, 2022 |
|
How to Figure Out Your Business Book: Case Study Tim Westbrook
|
Mar 23, 2022 |
|
Lesbians Gone Viral with Zara Barrie & Dayna Troisi
|
Mar 16, 2022 |
|
Finding the People Who "Get" Your Message with Veronica Valli
|
Mar 09, 2022 |
|
How Authors Can Get Media Attention with Kristin Marquet
|
Mar 02, 2022 |
|
Become the First Author People Find by Overhauling Your Google Presence with Josh Greene
|
Feb 23, 2022 |
|
Talking About Your Book on TV and Podcasts with Media Coach Susan Harrow
|
Feb 16, 2022 |
|
Make Your Book into a Talk and Get Speaking Gigs with Topher Morrison
|
Feb 09, 2022 |
|
Writing a Book About Your Greatest Passion with Robert Sikes
|
Feb 02, 2022 |
|
Is Angela Lauria Right When She Says That Book Quality Doesn’t Matter?
|
Jan 26, 2022 |
|
Can Being a Part of an Anthology Help Build My Business?
|
Jan 19, 2022 |
|
Writing (and Not Publishing) Four Books with Joe DeMaria
|
Jan 12, 2022 |
|
Should I Hire a Company to Write and Publish My Book?
|
Jan 05, 2022 |
|
2021's Most Popular Topics: Media Attention, Book Relaunches & Book Parties
|
Dec 29, 2021 |
|
Do I Have to be a Famous Author to Do a Book Store Reading?
|
Dec 22, 2021 |
|
Is Creating T-Shirts and Other Swag for My Book a Good Idea?
|
Dec 15, 2021 |
|
What Makes a Great Book Cover?
|
Dec 08, 2021 |
|
What 5 Books Do You Need to Read This Month?
|
Dec 01, 2021 |
|
Writing about Sex Addiction with Brianne Davis
|
Nov 24, 2021 |
|
The Jeff Garlin Book Soup Event!
|
Nov 17, 2021 |
|
The Secret to Writing Success: Finding a Mentor with Ashlea Hearn
|
Nov 10, 2021 |
|
Brian Meeks on How NFTs Fit Into the Writing World
|
Nov 03, 2021 |
|
Ed Kressy on Meth Psychosis and Landing Big Blurb-ers
|
Oct 27, 2021 |
|
What I Learned From the Party Girl Re-Launch
|
Oct 20, 2021 |
|
A Breakdown of the Bad Art Friend
|
Oct 13, 2021 |
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Erika Schickel on How Friends Make Your Launch
|
Oct 06, 2021 |
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Party Girl Excerpt, Chapter 3
|
Sep 29, 2021 |
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Party Girl Excerpt, Chapter 2
|
Sep 22, 2021 |
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Party Girl Excerpt, Chapter 1
|
Sep 15, 2021 |
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Mimi MacLean on Being a Bad Ass Entrepreneur and Author
|
Sep 08, 2021 |
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What to Do 60 Days, 30 Days and 7 Days Before Your Launch
|
Sep 01, 2021 |
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Sarah Alaimo on Going From "I Can't Write a Book" to Launching Her Book
|
Aug 25, 2021 |
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How Do I Re-Launch a Book?
|
Aug 18, 2021 |
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How Do I Throw a Book Launch Party?
|
Aug 11, 2021 |
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10 Free Ways to Promote a Book
|
Aug 04, 2021 |
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What Are the Exact Steps to Publishing a Book?
|
Jul 28, 2021 |
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How to Get on Podcasts to Promote Your Book with John Corcoran
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Jul 21, 2021 |
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How Did Alex Strathdee Get 40,000 Students to Read His Book?
|
Jul 14, 2021 |
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How Does an Author Build a Newsletter List?
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Jul 07, 2021 |
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How Does Pat Flynn Launch a Book?
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Jun 30, 2021 |
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How Does John Lee Dumas Launch a Book?
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Jun 24, 2021 |
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How to Land a Book Deal With Rea Frey
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Jun 16, 2021 |
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How Long Does It Take to Publish a Book?
|
Jun 09, 2021 |
|
Do People Look Down on Self-Publishing?
|
Jun 02, 2021 |
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What Do I Need to Know to Record an Audiobook?
|
May 26, 2021 |
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What's the Difference Between a Ghostwriter, Editor & Coach?
|
May 19, 2021 |
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How Can I Use Social Media to Promote My Book?
|
May 12, 2021 |
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How Do I Get My Book Made Into a Movie?
|
May 05, 2021 |
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What Does an Author Website Need?
|
Apr 28, 2021 |
|
Can I Get Sued for Writing About Someone?
|
Apr 21, 2021 |
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Do I Need an Agent and If So, How Do I Get One?
|
Apr 14, 2021 |
|
How to Get an Influencer to Promote Your Book with Jess Lahey
|
Apr 07, 2021 |
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How to Crowd Fund Your Book Launch with Jesse Krieger
|
Mar 31, 2021 |
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How Do I Avoid Hiring the Wrong Editor for My Book?
|
Mar 24, 2021 |
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Samantha Perkins on the Anxiety of Launching Your First Book
|
Mar 17, 2021 |
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How Do I Get Reviews for My Book?
|
Mar 10, 2021 |
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How Do I Get Media Attention From My Book?
|
Mar 03, 2021 |
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How Do I Figure Out the Core Audience for My Book?
|
Feb 24, 2021 |
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How Do I Make Money From My Book (Aside From Through Book Sales)?
|
Feb 17, 2021 |
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How Do I Use My Book to Get Email Subscribers?
|
Feb 10, 2021 |
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How Do I Use My Book to Get Speaking Gigs?
|
Feb 03, 2021 |
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How Do I Get Blurbs for my Book?
|
Jan 27, 2021 |
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How Do I Use My Book to Get on Podcasts?
|
Jan 20, 2021 |
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How Do I Get Clients From My Book?
|
Jan 13, 2021 |
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Marleen Seegers on Selling the Foreign Rights to Your Book
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Jan 06, 2021 |
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How a Book Can Transform Your Business with Gene Moran
|
Dec 30, 2020 |
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How Do I Get People to Buy My Book?
|
Dec 23, 2020 |
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How Do I Make My Book a NY Times Bestseller?
|
Dec 16, 2020 |
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Should I Give Up on Traditional Publishing?
|
Dec 09, 2020 |
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Katie DePaola on Building Your Brand with a Book
|
Dec 02, 2020 |
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How Do I Get My Book in Book Stores?
|
Nov 25, 2020 |
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How Do I Build Up My Profile Enough for a Publisher to Want Me?
|
Nov 18, 2020 |
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How and When Do I Come Up With a Title?
|
Nov 11, 2020 |
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How Do I Become a Better Writer?
|
Nov 04, 2020 |
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How Long Should a Book Be?
|
Oct 28, 2020 |
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A Play-by-Play Breakdown of How James Altucher Launches a Book
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Oct 21, 2020 |
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Having Curbed Enthusiasm for Publishers with Jeff Garlin
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Oct 14, 2020 |
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A Play-by-Play Breakdown of How Rachel Hollis Launches a Book
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Oct 07, 2020 |
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A Play-by-Play Breakdown of How Tim Ferriss Launches a Book
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Sep 30, 2020 |
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Getting Over 5000 Media Hits with Cameron Herold
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Sep 23, 2020 |
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Chris Joseph on Publishing a Book About His Recovery From Cancer
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Sep 16, 2020 |
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Getting Hollywood's Attention with Sex and the City's Cindy Chupack
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Sep 09, 2020 |
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Rebekah ("Bex") Borucki on Going From Food Stamps to Author and Coach
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Sep 02, 2020 |
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Meghan Daum on What Happens When Your First Book Becomes a Cult Classic
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Aug 26, 2020 |
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Robert Greene on Using Power and Seduction to Launch a Book
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Aug 19, 2020 |
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The Oprah Effect with Greg Behrendt
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Aug 12, 2020 |
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Jason Pinter on His Journey From Editor to Writer to Publisher
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Aug 05, 2020 |
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Anna David (That's Me!) on Making Your Message Your Business (Final Excerpt From My New Book)
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Jul 29, 2020 |
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Anna David (That's Me!) on Always Remembering You’re The Messenger (Excerpt 2 From My Book)
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Jul 22, 2020 |
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Anna David (That's Me!) on Launching a Book (Excerpt From MY Book)
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Jul 15, 2020 |
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Blog Your Way to Book Success with Derek Murphy
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Jul 08, 2020 |
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Why to Read Those A**hole Amazon Reviews with Jay Abraham
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Jul 01, 2020 |
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How to Make Your Book Not Suck with Adam Carolla
|
Jun 24, 2020 |
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Neal Pollack on Working with Big Publishers, Indie, Amazon—and Everyone in Between
|
Jun 17, 2020 |
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Tyler Wagner on How to Hit the WSJ and USA Today Bestseller Lists
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Jun 10, 2020 |
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Jeff Goins on How Real Artists Don't Need to Starve
|
Jun 03, 2020 |
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Chris Voss on How to Negotiate a Book Launch
|
May 27, 2020 |
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Nancy Levin on The Role Boundaries Play in a Book Launch
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May 20, 2020 |
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Scott Carney on Switching From Traditional to Self Publishing
|
May 13, 2020 |
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Gina DeVee on Finding Gratitude When Your Book Comes Out a Terrible Time
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May 06, 2020 |
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Joel Stein on How a People Pleaser Can Promote a Book
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Apr 27, 2020 |
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Jen Gotch on How to Pivot Your Book Promotion in a Pandemic
|
Apr 22, 2020 |
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Create a 7 Million Dollar Franchise from One Book with Mike Koenigs
|
Apr 15, 2020 |
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Crashing Past the Gatekeepers with Nicolas Cole
|
Apr 08, 2020 |
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Why Book Sales Don't Matter with Matt George
|
Apr 01, 2020 |
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The Live Show With Paul Shirley
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Mar 25, 2020 |
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Why Publishers Suck with David Nihill
|
Mar 18, 2020 |
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Re Perez on Using Pre-Launch Bonuses to Boost Pre-Orders
|
Mar 11, 2020 |
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Getting Out of Your Comfort Zone to Promote Your Book with Dan Peres
|
Mar 04, 2020 |
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Why to Avoid Traditional Publishing with Courtney Friel
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Feb 26, 2020 |
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Multiple New York Times Bestselling Author Gigi Levangie on The New Vs. the Old Ways of Launching
|
Feb 19, 2020 |
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How to Master Book Ads with Nicholas Erik
|
Feb 12, 2020 |
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How You Can Get Banks, Home Depot and Walmart to Help You Launch a Book
|
Feb 05, 2020 |
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When Your Launch Doesn't Go as Expected with New York Times Bestselling Author Lori Gottlieb
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Jan 29, 2020 |
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NY Times Bestselling Author Annabelle Gurwitch's 3 Musts for a Book Launch
|
Jan 22, 2020 |
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How Julie Reisler Used a Structured Plan to Launch Her Second Book
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Jan 15, 2020 |
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The Truth About Traditional Publishing with NYT Bestselling Author Jennifer K. Armstrong
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Jan 08, 2020 |
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Make Sure Your Book is Muzzy Approved with Dave Chesson
|
Jan 01, 2020 |