School of Podcasting

By Dave Jackson

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Description

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. We discuss ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.

Episode Date
School of Podcasting Audience Survey
02:11

Please go to 

www.schoolofpodcasting.com/question

 

Thanks in advance

Jul 19, 2019
Getting Past "Depends" in Podcast Answers
43:49

SPONSOR: Podcast Engineering School

Be equipped to start their own podcast production company or be hired as an employee.

Program Includes:
    1. LIVE Interactive Online Training
    2. Two Mentoring Sessions with Chris Curran
    3. Major Discounts on Software and Plugins
    4. Lifetime Access to the PES closed community
    5. Certificate of Completion

Super Early Bird Specials Apply and prices WILL GO UP.

Check it out at www.podcastengineeringschoool.com

What Do I Need To Start A Podcast?

I recently appeared at a local meetup for a group in Alabama. The question, "what do I need to start a podcast" came up. I've talked about this in the past and hit different aspects, and I'm going to try to hit all aspects in this episode.

Things Everyone Needs No Matter What

A Pop filter for your microphone. This could be a foam ball to put over the end, or a mesh shield that goes between you and the microphone. I'm a fan of the Nady SSPF-3 if you're using an ATR2100 or a Samson Q2U. If you are using something like an Electrovoice RE320 you might consider a foam shield with a shock mount or this "repop" filter only available at BSW

Your Topic

Your topic should be something that you can't help but talk about. You would be willing to talk about it for free for HOURS (cause you are). It's a topic that needs to hold the attention of your target audience and inspire them to tell a friend. It also needs to be in alignment with your goals for the podcast.

It Depends...

From there you get the most used answer in podcasting, "It depends." While this is true, you often don't get the pros and cons of your options so that is what I'm going to try to do here - make you away of your options.

What Microphone Should I Use for My Podcast?

Why it Depends:

Option 1: Traveling Podcaster

If you're going to be traveling alot and need something a little more durable, you might use the Audio Technica Atr2100 as it has a lifetime warranty.

Option 2: Stationary Podcaster

I like the sound of the SamsonQ2U a little better than the ATR2100. It doesn't have a lifetime warranty, but you're not moving it much.

Another option for the stationary podcaster on a semi-professional level is the mic I use the Electrovoice RE320

What Microphone Stand Should I Get for the Microphone?

If you are stationary (meaning you're using a room as your studio) check out the Samson MBA38 boom arm that can clamp on to a desk.

If you need to take down your gear or if you're traveling, check out the On Stage Combo Stand

Recording Co-Hosts or Interviews  What Do I Need?

Why it Depends:

If they are in the room with you

I like the Focusrite 2i2 for two people or the Focusrite 8i8 for four people. You could also purchase a Zoom H6 (and be able to record anywhere)

If you're on a budget, then see the Behringer U-PHORIA UMC202HD (for two people), or the UMC404HD for four people

Another option for recording up to four people in the room with you is the Rode Rodcaster pro

Shouldn't I Use a Mixer?

When it comes to mixer vs interface, a mixer allows you to adjust the audio (add bass, treble) where an interface you would do this in software later. Some people prefer interfaces as they are less confusing due to a generally smaller number of knobs.

If you want a mixer, one of the best values I feel is the Presonus AR8 USB 8 as it has up to four people, connects to your computer, AND it has a built-in recorder. If you are on a budget then you could check out Mackie PROFX8V2

Do I Need a Portable Recorder?

If you're traveling yes. My favorite is the Zoom H6 as it is super versatile. If all you need is a recording, you might check out the Zoom H1

I'm Going to Do All My Episodes on the Road

If you're traveling and only going to be recording you and a guest you might check out the Tascam DR-10X that you plug your microphone into. In this situation, you might look into the Rode Interview Microphone

My Guests/Co-hosts Are In Another Location

If you're on a budget you can use Skype and Ecam call recorder on the Mac, and Squadcast is my Favorite way of recording remote people no matter what the type of computer (you just have to use chrome).

Everyone is in the Same Room, but our guest is not...

Then you could use the Focusrite 2i2 and connect to the guest via Skype or Squadcast. If your co-host can join Squadcast as an individual (with their own computer) then make sure you and the co-host have even volume levels as you will be on the same channel.

How Much Storage Do I Need For My Media Host?

To figure out how much space you need, you need to know:

1. How often you will publish
2. How long your shows will be
3. What format

This short video tutorial helps you calculate any how much space you need https://libsyn.d.pr/XDpqmM

I did a podcast about different formats that explains stereo vs Mono vs 64 kbps vs 128 kbps at https://overcast.fm/+IzZEC-P0/4:29

For more information on file formats, go to https://support.libsyn.com/kb/recommended-file-formats-encoding/

I've also created speadsheet that will calculate these for you.

Use the coupon code sopfree  to get a free month at Libsyn.com

What Web Hosting Should I Use?

Here again, it depends. If all you need is a place for people to listen and subscribe to your show your media host often has a free website that will suffice.

Right now I'm a fan of Cooler Websites (My Goaddy Reseller) for many of my sites. Siteground starts at $4/month for their Wordpress hosting (which is $12/month after the first year)

Recording Podcasts on the Road

In this situation, it's best to understand the gear and what it does and then mix and match to create the system that suits you best

        • If you're traveling and only going to be recording you and a guest you might check out the Tascam DR-10X that you plug your microphone into. In this situation, you might look into the Rode Interview Microphone. This is great for the person who is trying to eliminate carrying around a lot of gear
        • If you want people on separate tracks, but don't want a ton of gear the Rode SC6-L Mobile Interview Kit with Interface & 2 smartLav+ Microphones is great for iOs phone users.
        • The Zoom H6 is a sweet spot of not too large, and tons of versatility to record up to six people, and mix in sounds of an iPad if needed. No computer required. You would want to consider a headphone amplifier and headphones for everyone
        • The Rode Procaster is great for performing live shows and can be stored in a backpack or in one of the special cases.

Podcast Rewind: Podwrecked

I appeared on the Podwrecked show where I explained how I released an episode with a boo-boo, and what my options were to fix it. Podwrecked is about helping you and your podcast survive the ebb and flow of the podcast industry. Check it out at http://podwrecked.com/salvaging-your-podcast-with-dave-jackson/

Question of the Month: Audience Survey

Please go to www.schoolofpodcasting.com/survey19

Then go to our Contact Page and upload your recording where you answer the questions:

  1. What do you like about this show?
  2. What do you wish I'd change?
  3. What topics would you like to see in the future?

Please submit your audio by 7/26/19

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Jul 15, 2019
The Ultimate Guide to Hosting and Guesting Podcast Interviews
01:38:52

I've performed over a hundred interviews, and I've been interviewed over 130 times on different podcasts. Today I wanted to make an episode to answer ALL the questions about podcast interviews. 

Free Podcast Interview Guide

There is SO MUCH information in this episode, I've combined it into a Free Interview Guide. Click Here to Get the Guide

For Full Show Notes go to www.schoolofpodcasting.com/678

Topics Include:

3:15 Appreciating your audience

7:29 Don't get blinded by resumes

10:40 Connect the Dots

16:13 How to turn down someone who wants to be on your show

18:38 Where to find Guests

20:20 Interviewing Celebrities

21:20 The Ask

25:37 Pre-Interviews

28:08 DO THE WORK

32:11 Be Vulnerable

34:08 Tag Team Interviews

41:02 Setting Guest Expectations

44:12 Shaping the Interview Questions

46:36 The Day of the Interview

49:23 Introducing the Guest

50:36 Get them to tell stories

54:15 The NPR Formula

56:54 the Importance of Shutting Up

01:01:00 Gear for conducting interviews on the road face to face

01:06:47 Proper Mic Technique

01:07:16 Recording "in the studio"

01:08:14  Recording podcast interviews remotely

01:14:10 Controlling the Interview

01:17:25 The End of the Interview

01:18:15 Getting your guests to share your podcast

01:23:22 Editing the Interview

01:26:17 Being a guest on podcasts

01:27:13 Do the work

01:30:12 The Golden Rule Guest

If you'd like the full show notes for this episode you can get them as a PDF

SPONSOR: Podcast Engineering School

Be equipped to start their own podcast production company or be hired as an employee.

Program Includes:
    1. LIVE Interactive Online Training
    2. Two Mentoring Sessions with Chris Curran
    3. Major Discounts on Software and Plugins
    4. Lifetime Access to the PES closed community
    5. Certificate of Completion

Super Early Bird Specials Apply and prices WILL GO UP.

Check it out at www.podcastengineeringschoool.com

 

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Jul 08, 2019
Top Five Way to Make Money with your Podcast
01:00:51

I keep seeing statements like, "Well, I've done this podcast for 2 years and it's time to start monetizing." With this type of mindset, I can see many podcasters getting discouraged or even burned out. I played music in local bars from the age of 16 to 50. 34 years I played music, but I never fell delusional enough to think I would make the big time playing local bars in Northeast Ohio. If I wanted a career I would've had to move to a city like Los Angelas, Nashville, or anything that wasn't Akron, Ohio.

While it's commendable to commit to something for a long period, it's not the longevity that inspires people to share your episodes. It's the content. Nobody has ever said, "Hey Dave you have to listen to this show!" and when I ask why they say, "They've been podcasting since 2014!"

With that said, as I write the updated version to my book More Podcast Money, here are the ways you make money with podcasting.

SPONSOR: Podcast Engineering School

Be equipped to start their own podcast production company or be hired as an employee.

Program Includes:
  • LIVE Interactive Online Training
  • Two Mentoring Sessions with Chris Curran
  • Major Discounts on Software and Plugins
  • Lifetime Access to the PES closed community
  • Certificate of Completion

Super Early Bird Specials Apply and prices WILL GO UP.

Check it out at www.podcastengineeringschoool.com

[click_to_tweet tweet="The Top Five Ways to Make Money With a Podcast @davejackson " quote=" The Top Five Ways To Make Money With a Podcast" theme="style3"]

The Top Ways to Make Money With Your Podcast

Sell Your Own Products or Services

This is the top way to make money with your podcast. You harness the power of influence.

As you have lived and breathed in your target audience for a while, you should know what they need or want. I was amazed at a WordCamp I attended recently that the documentation for the new Gutenberg is sparse at best. Everyone hates it. Nobody understands it. That is one learning curve that needs to be flattened and if I had time I would dive into it myself.

Why some of your audience will buy from you is due to you bringing value on a consistent basis. This triggers the law of reciprocity. You've done something nice for them, and now your audience feels a need to do something nice for you. If you've shared a little about yourself then they probably like you (if they didn't they wouldn't be listening). If the information you provide is solid then they trust you. When you are known, liked, and trusted the buzz phrase for this is you are an "influencer."

When you launch a product or service you can influence them to purchase your product.

This could be a book, a course, a membership site, a crowdfunding campaign, a live webinar, etc. These products should fill a need in your space, or entertain them.

Sell Other People's Products or Services (affiliate sales)

Affiliate sales are when you sign up with a company to promote its products. You are given a link (or a code) that proves the traffic/customer came from you. If a sale is made, you earn a commission. When you match the right product with the right audience, you can make decent money. I once made hundreds of dollars a month promoting fitness cards on my weight loss show. The commission was $1.50 per deck. This product fit my audience.

I later would do the same when the Fitbit first came on the scene. I bought one and loved it. This is a great place to start. Find a product that you love that your audience ( a weight loss show in this case) would love. I was able to openly and honestly talk about how I loved my Fitbit and ever since I bought it I was more active. Again, I was earning hundreds of dollars per month when the commission was $9 per sale.

Pat Flynn makes a TON of money with Affiliate sales. He created a video tutorial showing how easy it was to install WordPress on a web hosting company. The video was short. It made building a website look super easy, and his affiliate link was right beneath the video.

Find the right product for the right audience and affiliate sales can be a nice source of income.

Crowdfunding / Donations

This form of income requires an extremely engaged audience. When people donate their motivation is one of two things typically

  1. They want you to continue to create content and have the freedom to keep going. They believe in your message/content
  2. They want additional information or content.

Adam Curry and John C Dvorak called the donation model "Value for Value" model. Their show the No Agenda Show dissects the media and helps you understand what is really going on in politics and in some cases society and culture. They produce two episodes a week that are roughly two hours long. They have a segment at the beginning thanking people who gave over $250. They have a segment in the middle to thank anyone who donated over $50, and they have a ceremony to "Knight" anyone who has donated over $1000 and welcome them to be a "Knight of the No Agenda Roundtable" and you also get a very nice ring (which of course people can wear, and have other people ask "where did you get that ring).

The No Agenda show is so engaged they are now holding meetups without the hosts. Adam and John provide any tools to their audience that they can use to promote the show.

Jennifer Bryney also does a show about politics called Congressional Dish. She started the show by reading every bill that went through the US Congress. Every American should listen to at least one episode of Congressional dish. Jen thanks all of her supporters at the end of the show.

Both of these shows provide information that you (sadly) can't get any place else. Both are done in an informative and yet entertaining fashion.

The No Agenda Show accepts checks and paypal. They have a jingle that promotes the website to go and donate ( www.divorak.com/na ). Congressional Dish will take your support using whatever payment tool you want

The top reward people offer at Patreon (the top crowdfunding tool ) is additional content.

When is the best time to add a Patreon campaign? When a listener asks you to start one.

Host Read Ads

While currently, less than 10% of podcasts get 5000 downloads per episode (the metric advertisers are looking for, although some need 20,000 per episode) this doesn't mean you can't get a sponsor. I've had sponsors on this show that fit my audience. While some advertisers use an old way of advertising held over from radio where you pay a rate based on the number of downloads ( CPM price per thousands ) this doesn't' work with podcasts who have a smaller - but more engaged - audience. I charge per episode (not CPM). This is sometimes called a "flat rate."

When using the CPM model of (for example) $30 per thousand downloads and your show gets 200 downloads per episode that episode earned $6 (which is why CPM doesn't work for most podcasters). The more niche your audience, and the more niche the product the better the match. The better the match, the higher you can charge.

Dynamic Ad Insertion

While the technology behind dynamic ad insertion is not bad, currently podcasters who are using some services are getting the shaft in my opinion. For me, generic dynamic ad insertion is the equivalent of Podcast Welfare. One system I am checking is paying my .0017 (not a typo) per download. If we go back to that show that has 200 downloads per episode they are making 34 cents per episode.

When you see companies saying "You can make money from DAY ONE" this is what they are using. Yes, you will earn money. However, you might be better checking your couch cushions.

People That Make a Living With Podcast Have a Few Things In Common

I've noticed a few traits with those people who make a living from the income that was generated from podcasting activities.

  1. They have MULTIPLE income streams. They sell products, affiliate sales, ads, etc. They have a combination of the above. The people that JUST have ads HAVE HUMONGOUS audiences. That take DECADES to build.
  2. They often have a spouse/partner that has a decent job with health benefits (not all but many)
  3.  Had an audience before they started podcasting (not all, but many).

There are Other Ways To Measure Success

It's not all about downloads and its not all about money. In some cases, you get paid in confidence. You get paid in speaking gigs, or maybe even a permanent job. In some cases, you get paid in friendship, and peace of mind knowing you belong.

Quitting Your Day Job

There are tools online you can use to see how much money you need to have a certain take-home pay. I live in Ohio and using https://us.thesalarycalculator.co.uk/salary.php

I live in Ohio and in Ohio 60,000 will put you in a place where you don't have to worry about your bills. If I want to have a take-home pay of $60,000 a year I need to bring home $75,576.62 (as 20-30% of this is going to taxes). However, if you’re married with children you might be paying for health insurance via COSE (which can be around $1700 a month) which would mean you would need to have $98,192.92 in gross revenue to take home $60,000. Apparently, I'm also never going to retire (as I'm not putting any money away - just a thought).

Now if we break that down that is $1888.33 per week. Assuming you are working 40 hours a week that is $47.21/hour. There are some things to keep in mind. This means your calendar is booked from morning to night if you are doing consulting. This also means you’re never taking a vacation. Wait, you want two weeks of vacation? Then you need to make $101,969.58 in gross revenue (as we will assume you are not making money while you are on vacation. This then means your hourly rate is $49.02/hour and you are working 40 hours a week.

Why You Need Multiple Streams of Income

In a post on their blog, Patreon mentions that only 1-5% of your audience will become Patrons. The average donation is $7. I checked mine, and it was $5, but we will stick with $7.

If I use the gross number from above of that would mean I need to make $8,182.74 a month. If the average Patron donats $7, I will need 1,169 Patrons. If only 5% of my audience becomes Patrons I need a total number of downloads of 23,379 per month so 5% of them will become patrons. While you could say that 23,379 a month is 5845 downloads per week, but that 23,379 should be unique listeners.

Question of the Month

What do you like about the show? What do you wish I'd change? What do you want to hear in the future? Upload/Leave your answer on the contact page

Please take the online survey (with a chance to win a price) at www.schoolofpodcasting.com/survey19

Mentioned in this Show

More Podcast Money Book

More Podcast Money Podcast

Fast Pitch Softball

Useful Resources

Graphtreon (shows how much people are making on Patreon)

Patreon Crowd Funding

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Jul 01, 2019
How Should You Celebrate Your Podcast Milestone?
29:59

Thanks to everyone who chimed in with an answer:

Melanie from the Beer with an Engineer show likes to throw a party for her listeners

Brad from the Cinema Guys loves milestone shows - loves where people take small clips from past shows (or breaking format to do something special)

Terry Noorda from the Discovering America podcast brought his family on the show

Brian from Engaging Missions hasn't really done any kind of special episodes

Kim from Toastmasters 101 is going to pass on anything special

Stuart from the Great Escape is going to have a special

Scott Johnson of the What was that like? show doesn't do anything special and prefers to focus on the audience

Seth from Geekville Radio has done clip shows.

Thomas from Multiverse Tonight made a special graphics and is changing his format

Because of My Podcast

Craig from Ingles Podcast did a study on podcasting and was able to present it at the largest event in his industry. Check out his show at https://www.inglespodcast.com/

Question of the Month For July

Take the full survey at www.schoolofpodcasting.com/survey19

I haven't taken the temperature of my audience in a while, and you should do that. So we are going to do this in audio format

What do you like about the show?

What do you fast forward through (dislike - I have thick skin)

What is your perfect length for an episode?

What would you like to hear in the future?

Use the tools at www.schoolofpodcasting.com/contact

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Jun 24, 2019
Overcoming Your Fears So You Can Start Your Podcast
45:47

I Have  A Fear of Heights
True or False: Starting a Podcast is Hard
Start a Podcast May Require Your To Overcome Fear
Hiking in Utah is Different than Hiking in Ohio
Get a Guide/Mentor To Help You Avoid Mistakes
Everything Was Cool Until the Last Hike
Getting Control of Your Mind
The View From the Top Was Amazing
The Confidence-Competence Loop

Mentioned In This Episode

Utah Podcast Summit

Travel Gluten Free Podcast

Shirts That Provide UV Protection

TETON Sports Oasis 1100 Hydration Pack

3 Month Podcast Quick Start Package

Your Podcast Consultant

Ask the Podcast Coach

Podcast Review Show

Podcast Rodeo Show

Power of Podcasting Network

Spybrary, Tourpreneur, and Radio GDR

FULL SHOW NOTES

Full Show Notes at www.schoolofpodcasting.com/675

Jun 17, 2019
How To Rebrand Your Podcast Without Losing Your Audience
30:01

You picked a name for your podcast (need help with picking a name, check out this episode of Your Podcast Consultant) and you've decided that maybe you went a little too "inside baseball" and you want to change the name of your podcast without losing your subscribers.

How To Change Your Podcast Name

Step one would be to let your audience know what is happening (you might even get them involved in voting for a new name). By letting them know ahead of time they don't freak out when they go to listen to your show and can't find it under the old name.

4:00 Rebranding your podcast is not that hard. In its most primitive steps you:

  • Change your artwork (making sure to use a different file name for your new artwork)
  • Change your categories (if you want to)
  • Change the email address (if you want to)
  • Change your website address (if you want to)
  • Change the author name (if you want to)

Keep in mind may take up to 24 hours for the changes to appear in the apps

In Libsyn.com the steps are:

Go to Settings > edit show settings and here you can update your show name, website, and artwork (as well as the description for the Libsyn directory).

If you are uploading new artwork, make sure the file name is different than the current artwork ( for example, logo.jpg needs to be logo2.jpg ) and click save

Then go to destinations > edit > Libsyn classic feed and adjust your categories, summaries, owner/author/email information and click Save

With 24 hours any directories using your feed should update.

Kentucky Fried Chicken to KFC

Your podcast is a recipe - not a statue. So similar to the time when the Kentucky Fried Chicken Restaurants changed their name to KFC (hoping people would forget their name had the word FRIED in the middle of their name). There might be a new coat of paint on the outside. There might be a new sign out front. Inside you have the same food (an in this case they added a new menu item that still fit in with the other items)

So when the audience went to the same location, they saw a new sign, a new menu item, but really nothing much changed

When a podcast listener fires up their app it goes to the same location (your feed) and sees a few new things, but really nothing much has changed. They don't have to do anything.

Because of My Podcast Kenn Blanchard

Kenn Blanchard of the Black Man with a Gun show has been asked to share 100 episodes for a new Black Podcast Project for the Society of American Archivists Journal. Check out at www.blackmanwithagun.com

Homework: Question of the Month

What ideas do you have for a podcaster celebrating a milestone episode (50, 100, 200, etc)?

Watch to Watch: My Next Guest Needs No Introduction

The new season of David Letterman's My Next Guest Needs No Introduction has two great examples of SHUTTING UP.

When he is interviewing Ellen Degenerous he gets to the subject of her stepfather who he describes as a bad man and then SHUTS UP. Ellen is uncomfortable and not sure if she should share, and he DIDN'T SAY A PEEP.

In a different episode, he is interviewing Tiffany Hadish who is explaining how good it felt to get her first suitcase so she didn't feel "like a piece of garbage." Here again, Dave SHUTS UP, and lets her share he insights and feelings. He doesn't chime in. He lets his guest share, and at the end, all he said was "Beautiful."

Remember when you're interviewing someone the goal is to make your guest comfortable, and free to share anything in a judge free zone. It's about THEM not you.

Apple Announcements: What It Means For You

Apple announced that they will be transcribing your episodes in the future and using that transcription to boost search. There isn't anything for you to do besides make great content.

They will be adding new categories and taking some away. This is good news, but not everyone will be happy (of course).  This will be coming "in the future" but no time frame. Once Apple announces their backend is ready then the podcast media hosts will update their backend to tap into these new categories. The bottom line is this won't be coming out for a little bit. I'm sure all the media hosts will announce when they are ready for those who want to update their category. Keep in mind that 70% of people find podcasts via word of mouth (but this might make it easier).

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Full show notes at www.schoolofpodcasting.com/647

Jun 10, 2019
Don't Worry About Things You Can't Control
25:20

There are so many things that are changing in podcasting that can cause stress as you worry. Some things you have no control over. You may need to take some steps, but after that it is out of your control. 

Being Seen in Google Podcasts

If you've followed the directions to set up your website, or you are using a media host like Libsyn.com or Blubrry you are good to go. From there, you just have to wait on Google. 

Being Found In Apps

I have had people contact me about Apple, Spotify, iHeart and sure its only a matter of time until radio.com gets added to the list. Search in these apps is poor at best. Apple searches the name of your show, the name of your episode and the author title. If you have your target words in those areas, that is all you can do. 

Having Google Put Play Buttons In Search Results

At this point, I've done some research, and it sounded like if your show was in Google Podcasts, our show should appear with play buttons if someone did a search for your show. This (at this point ) only works about 50% of the time for me. As Google is still somewhat new to podcasting and this is a new feature, there isn't much for us to do. 

Should I Change My Intro?

As people may be clicking play on any episodes that appear in search results I don't tink ANY podcaster will have the answer they are looking for at the very beginning of the show.

What you want your show to do is pull people in by letting people know what is coming. If they see where you are going, the audience is more likely to get on board. 

Mentioned In This Show

Evo Terra of Podcast Pontifications

Podcasters Roundtable

Giving Up the Ghost Podcast

Get Your Podcast Started

www.schoolofpodcasting.com/workwithme

 

Jun 03, 2019
The Biggest Pain in Creating a Podcast
44:37

Starting a podcast is not hard. Starting a GOOD podcast takes time, dedication, talent, etc and today I asked my audience, "What is the biggest pain in starting and creating a podcast." Here is what they answered:

Your Biggest Pain in Podcasting

01:23 Thanks to everyone who contributed

Positioning My Podcast - from Timothy of kdoipodcasting.com

Running Out of Content - Chris Nesi from the House of Ed Tech

Scheduling - Todd from the Trucker Dump

The Abundance of Choice - Stephanie from the Virtual Ex-Pats

Mouth Noises - Moxie Your Brain On Facts

Thumbnails - Bandrew from the Bandrew Says

Show Notes - Matt from the Author Inside You 

Show Notes - Seth from Geekville Radio

Running Out of Content - Dave Logical Weight Loss

Question of the Month

How do you celebrate a milestone episode? I need your answer by June 22, 2019. Go to www.schoolofpodcasting.com/contact

Because of My Podcast I Was Hired For an Event

33:28

Jas from Giving Up The Ghost podcast was asked to do a live recording of Ghost Stories at an AKIA store for a private sleepover party after only four episodes!

Here is the description of their show:

Podcasting LIVE from one of the MOST haunted cities located DEAD center in North America - Winnipeg, MB Canada. Join us as we explore the unknown! Welcome to Giving Up The Ghost
Each week we will cover, explore and share our research of unexplained paranormal phenomena in Winnipeg and surrounding areas! Join your AudioCurators Jas and Sherrie as they discover the dark side of local history, Urban legends and their haunting origins as well as everything that goes bump in the night. Are you afraid of the dark? well, you should be.

For more information on Sherrie’s Art and Gallery please view her talent at https://www.facebook.com/ChicAndTique/
For more information on Jas’s publications and fiction writing, please visit her website www.jnflamand.com and her FB page https://www.facebook.com/jnflamand/

The Memory of Creating a Podcast Will Be With You Forever

35:18

When you start a podcast it will change your life for better or worse, and you won't be able to take it away. I recently drove 12 hours in a car with my brother and sister-in-law to see my cousin's oldest child graduate from High School. Yes, 24 hours (round trip) in a car is not a great time, but it is a memory I have with my family that we will always have. To have that memory I had to say Yes to taking the trip.

Let Me Help You Start Your Podcast

Join the School of Podcasting or let me be your podcast mentor

 

Mentioned on This Show

Acuity Scheduling 

Calendly Scheduling Tool

Ivy Envy 

Episode 624 Is Anyone Reading Show Notes?

Episode 400 of the School of Podcasting

Gordon Firemark episode about Podcast Trademarks

Terry Gross book "All I Did Was Ask"

Howard Stern Comes Again Book

 

May 27, 2019
Does Your Podcast Name Need a Trademark?
36:04

Thinking Outside the Box

Today's talk about Podcast Trademarks was inspired by a Facebook post. As a tech support person for Libsyn I see a large number of podcasts on a weekly basis (get a free month at Libsyn.com using the coupon code sopfree ). I always find it interesting when people are launching a NEW show and when I go to look up their account, I see that there is another show with the same name. One of my favorite examples is the name "Outside the box"

If only there was a tool where you could search the Internet to see if anyone is using the name?

Podcast Honeymoons

Sometimes we skip steps like this because we are so excited, and we just can't hide it, and we move forward without doing something like a quick Google Search or a search in Apple. This can also continue as you enter what I'm calling Podcast Honeymoon.

This about when you find someone to date, and HOLY COW they just check every box. You do fun things like celebrating your one-month anniversary. You celebrate the anniversary of anything and everything (your first email, phone call, first date, first kiss). You are what my mother use to call GAGA (way before Lady Gaga). You think about the time

Fast forward nine months later and that awesome accent that was so quaint is now like nails on a chalkboard. I recently went to watch my ex-step-son graduate from Perdue University with my ex-wife. My ex-wife is a person who must examine ALL options before making a decision and I was like, "Oh, I remember this as she tried to decide the t-shirt or hoodie, and black vs white."

What does this have to do with podcasting?

When you first start a podcast you may be thinking about it all the time. You may start to have issues at work. You may be working at your podcast at work (not recommended). You might be thinking about your podcast when you are with your family. I'm reading Howard Stern's new book Howard Stern Comes Again, and he talks about how he was obsessed with ratings and consequently, was not a great husband or father. I did the same thing. While both my ex-wife and I will admit "we probably shouldn't have got married in the first place" podcasting was a source of tension. I know of people who edit their podcast on the clock at their job.

I'm here to remind you that is not an option. If it has been a while since you did a job search. Before I worked at Libsyn, the last teaching job I got took a while to get hired even though I had decades of experience and a degree. It is easier said than done, but jumping off a cliff and building the plane on the way down may not be the best choice you've ever been

[click_to_tweet tweet="Everything you need to know about your podcast and Trademarks #davejackson" quote="Everything you need to know about your podcast and Trademarks" theme="style3"]

Talking Podcast Trademarks with Gordon Firemark

Gordon is the producer and host of Entertainment Law Update., a podcast for artists and professionals in the entertainment industries. His practice also covers intellectual property, cyberspace, new media and business/corporate matters for clients in the entertainment industry. He is the author of The Podcast, Blog and New Media Producer's Legal Survival Guide.

Copyright vs Trademarks

Do I need one for my show?

How do they protect me?

How much do they cost?

Check out all things Gordon Firemark at Firemark.com

Check out his Podcast Law Book

Check out the Podcast Release Form

 

Mentioned In This Episode

Question of the Month: "What is your biggest pain in creating a podcast?" Deliver your answer via our contact page (don't forget to mention your show and website) 

Utah Podcast Summit (use coupon code sop )

Wordpress Kent

Podcast Baby Steps ( Brand New To Podcasting> Start here)

Work With Me

Join the School of Podcasting or let me be your podcast mentor

May 20, 2019
Podcoin App Pays Listeners to Listen to Podcast
40:02

There is more money coming into Podcasting and Geoff and David Cook are hoping to get some of it by building a podcast app that focuses on helping you find new podcasts, integrate social ingredients (likes, etc), and pay you one podcoin (1-4 cents) for every 10 minutes.

I wanted to find out more about this app. Podcoin was created by David Cook who credited the idea to a speech his brother Geoff Cook gave to Princeton University in April 2018. It’s not the first time they’ve been business partners. David and Geoff previously co-founded myYearbook with their sister Catherine in 2005. The trio then sold the company to Quepasa for $100 million in 2011.

It's been around since January of 2019 and currently has 15 million users that are consuming 1,500,000+ Listening Minutes PER DAY

For more information see https://www.podcoin.com/audience

Find the app on Apple and Android

Fixing Mistakes In Your Podcast

You are listening back to your podcast and there is a mistake you HAVE to fix. Here are your options when using Libsyn

Thank you for contacting Libsyn Support

It gets tricky with Spotify, and Google Play Music.

If you upload a file with the same file name, all the other directories and apps up EXCEPT the two above. There are two options

Strategy 1

If you go to content > previously published > edit the episode

Then click on the Scheduling Tab and go to the advanced sub-tab

You will see the destinations. Uncheck Spotify, Google Play Music and click Publish (which acts as a save button).

Then rename your episode file, go to content > add new episode

Then click on the Scheduling Tab and go to the advanced sub-tab

You will see the destinations. Make sure to UNCHECK ALL of the destinations EXCEPT Spotify, Google Play Music and click Publish (which acts as a save button).
670
This will create a version of that episode just for those destinations, and the original version never goes offline.

Strategy 2

Go to Content > Previously Published > Edit

Rename your original file and use the replace option and click Publish (which acts as a save button).

The current apps will have a small amount of time when the file will not play (as the apps update they will see the new file name, but there may be people who go to play the file and it won't work (as it's still looking at the old name).

This can take up to 24 hours.

But the episode will update on all platforms.

What If I'm Not Using Libsyn?

The bottom line is if you upload the new file with the same name, then it won't update on Spotify or Google Play Music because they make

Question of the Month

What is your biggest pain in podcasting?

Go to www.schoolofpodcasting.com/contact and upload your file or use the speakpipe button by 5/24/19

Start Your Podcast Today

www.schoolofpodcasting.com/start

May 13, 2019
Podcast Pre-Interviews - Ensuring Valuable Conversations
49:50

I came across Kent Convington's Fast Lane Podcast University Podcast and I liked the content I was hearing. I was lucky enough to have Kent ask me to be on his show. Then he did something only one other person has done. He asked for a pre-interview.

He started off by asking about any stories in my life and my career in podcasting. If I wasn't so long winded it would've lasted about 15 minutes, but because I rambled on a bit, it probably lasted 34. Kent was looking to craft a story. Not just have me rattle of stats. He was looking not just for facts and stories, but interesting stories.

This also got me thinking about what my "best material" is, and a few days later when we recorded the interview I was prepared.

Today I return the favor and ask Ken to "pull back the curtain" and explain what is going through his mind when he does a pre-interview.

Behind My Podcast Curtain

You will hear what little I do as a "Pre-interview" (something I may change in the future). I typically tell people who they are talking to, why I brought them on the show, and what I plan on asking them about. With Kent, there isn't much information about him online so I had to do some digging into his background to see how he got into podcasting.

How Kent Does a Pre-Interview

Kent is on the lookout for stories, and things to enable the audience to not only get to know the guest but to find entertaining stories.

He is looking for items that will help paint the mental image, the vivid pictures inside the "Theater of the Mind."

What are the biggest hurdles?

What is the most memorable moment?

Tell me about a time when _____ happened.

You are looking for the challenge and conflict.

Polishing the Stories using  The Ladder of Abstraction S. I. Hayakaw ( explanation )

When to do a Pre-Interview

Profile Interviews: Designed to help tell the story of the guest

Advice Podcasts: Where an expert is on to share tips and insights.

Across the Table Interview: You are looking for the truth. Less of a team approach.

So Many People Have a Podcast About _____

If you're worried about starting a podcast because "so and so" is "sooooo popular" and "owns" the niche. That is like telling the Quarterback in High School to quit because they will never be as good as Tom. Well if Tom quit because he would never be as good as Joe Montana, then we wouldn't have Tom Brady today.

Don't obsess over what other people are doing and instead focus on your audience. Realize we all have different strengths and different passions.

Mentioned in this Episode

Fast Lane Podcast University

Roy H Williams "Wizard of Ads"

The Ladder of Abstraction

Chris Curran Podcast Engineering School

Natalie at Bizchix

Dan O Day

Work With Me

Join the School of Podcasting or let me be your podcast mentor

May 06, 2019
Is It Possible to Air Check My Own Show?
43:04

Back on episode 655, we talked about how do you know if your show connects with your audience? That focused on making sure your content was great. Your podcast is a presentation of information. As someone who speaks at conferences, and use to teach in the corporate world there are always three presentations.

The presentation you planned

The presentation you delivered

The presentation you wish you had delivered.

The way to avoid those regrets is through planning, but also by learning from your past mistakes.

I was asked by Ed Ryan who is the Editor of the Podcast Business Journal to write an article address how to "Air Check" yourself (and can you?). Here is the article.

Podcast Air Check Tips:

My buddy Erik K Johnson of the Podcast Talent Coach podcast says, "Nobody is getting on a bus without knowing where it's going." If you stop your show at the 1-minute mark do you feel like you know enough to get on the bus? Do you know where it's going? We are assuming your headline is in great shape (if not see my free guide to help you write better episode titles).

Speaking of episode titles, does this title accurately reflect what is being covered in this episode?

If you stop your show at the three-minute mark are you into some content (or are you still in chit chat mode).

You know your crutch words. We all have them. How are they in his episode?

Do you have advertising on your show? You might have a "30-second" spot. Take out your phone and time how long your 30-second spot.

For me, I often find typos in my show notes when I read the post with a fresh set of eyes.

If You Are Doing Interviews

I have a cheat sheet that you can use for this. Looking back at your interview answer these questions:

What are the strengths of the guest? Why did you bring them on?

What did you get out of this interview? What were the takeaways?

Then listen to the interview and take out a notepad (or open your favorite note-taking app) and use two columns. In the first column label in questions and in the second column put "Answer."

When I listen to Harry Durran of Podcast Junkies, Harry does a great job of asking the questions I would ask if I was interviewing the guest. So as you listen to this episode, did you miss any opportunities for follow up questions?

Did you promote the guest’s website/products/services? If so, was it enough, too much, too little?

Did you find yourself repeating what the guest said (ME TOO!).  We heard it the first time.

Looking at why you brought the guest on, did you achieve what you set out to do? Did you get the expected takeaways? If so, what did you do to get to those answers? If not, what do you feel you could do differently next time.

Final Conclusions

  • What do you think you did well in this episode?
  • What was the best take away? ( maybe turn that into a social media post)
  • What lessons can be learned from this episode?
  • How was your call to action? Did you have ONE or twelve?

While a self-evaluation is hard to do (and just not as good as getting someone else’s opinion). If you do find yourself face to face with an actual listener, THIS IS HUGE. Ask them what they like (and they will tell you). Then ask you what they dislike (and often they will say nothing). Explain that you have thick skin and can take it, and then shut up. The awkward silence might nudge them to give you a pointer or two. If you really want to give them a “Safe” environment, when they start to give you notes state, “Do you care if I write this down?” and jot it down on paper or in your phone. This shows the person their opinion is important and might lead to more feedback.

Lastly, don’t get defensive and start explaining why you do something. JUST LISTEN and thank them for their feedback. Keep in mind, you are 100% in control and what you do with this feedback is entirely up to you.

Here Are Some Resources to Get Your Podcast Reviewed:

Podcast Review Show
The Podcast Whisperer
Podcast Rodeo show

If you know of others leave them in the comments below. As you might imagine if you Google the words podcast and reviews you get tons of articles about how to get reviews in Apple (which do nothing but provide social proof – they do not advance you up the charts or help you be found).

Question of the Month: Do You Pay For Any Part of Your Podcast Production?

Are you paying for any part of your podcast production, and if you are how much does it cost?

Thanks to Jonathan Bloom from Weekly Awesome

Fred from The Podcast Reporter

Robert from Happy Diabetic Podcast 

Steve Stewart who produces the Military Money Podcast and runs the Podcast Editors Club

Pedro from My Stuttering Life

John From Professor Slots

Moxie from Your Brain on Facts (Moxie on the Podcast Rodeo show )

Brandon  from Florida Focus Podcast

May Question of the month: What is your biggest pain point in podcasting?

Podcast Rewind

I appeared on the Project Egg show where we talked about podcasting, where I grew up, how I grew up, and I must say this was "not your typical" Dave Jackson podcast.

Because of My Podcast

We lost our job on the radio, and because of our podcast, we got a job back on the radio. Check out the Brendon and Kevin Podcast 

Where Will I Be? 

June 8th
Utah Podcast Summit
Sandy, Utah

June 15-16
WordCamp Kent
Kent, Ohio

August 13-16
Podcast Movement 
Orlando Florida

September 4-7
Fin 2019
Washington, DC

September 8-10
Military Influencer Conference
Washington DC

October 17 – 18
DOYO Live
Youngstown Ohio.

Mentioned in This Episode

Episode 667 on productivity

Podcast Review Show

Podcast Rodeo Show

Work With Me

Join the School of Podcasting or let me be your podcast mentor

podcoin

Apr 29, 2019
Focus Is More Important Than Microphones
47:00

Every podcaster has one thing in common: they all have 24 hours in the day. Today I'm going to share a ton of research and strategies to get your more productive. Last week I talked about five things that you think will grow your audience but don't. This is continuing on with that theme of determining what you want to do, and then getting it done. One of my favorite quotes from Abraham Lincoln is “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

If you have no focus, it doesn't matter what microphone you have if you can't get it together.

My Own Personal Struggles

Growing up I was what some might call "A weird little boy." I remember driving my Mom nuts as I would be in the kitchen talking on the phone. We had a bunch of 16 oz coke glasses that I would fill up with water and tune and then play as I was talking on the phone. I always described myself as "Creative" but I'm sure if I was in elementary school today that would pump me with enough Ritalin to put a Rhino to sleep. As an adult, I tried going on some medication but the more focus I achieved was washed away by the energy that was sucked out of me. With this in mind when I get my creative juices flowing, I can be hyper-focused and lose all sense of time. To me I define that as "fun," but when you look up at the clock and it's 3 AM, and you have a big presentation the next day that is a problem.

For the most part, much like many programs, admitting you have an issue is step one. I have a clear indicator and that is my desk. The more messy it is, the better the chance I need to pump the breaks.

Pumping the Breaks

Slowing down seems backward, but when you find yourself behind in tasks, etc and everything in your mind and body is saying "Push through" and you want to throw on your Superman or Wonder Woman outfit and start writing checks your body can cash. The result is you become more purposeful, focused, and you get more stuff done.

What Do You Want To Be When You Grow Up?

6:24

Whatever the goal is, you need to know it. I would recommend writing it down (more tools later). Take some time to think about it. If you don't know where you want to go, how will you know when you get there? If you aim at nothing you will hit it every time.

Setting Priorities

The book First Things First by Steven Covey he talks about Important VS Urgent

  • Important activities have an outcome that leads to us achieving our goals, whether these are professional or personal.
  • Urgent activities demand immediate attention and are usually associated with achieving someone else's goals. They are often the ones we concentrate on and they demand attention because the consequences of not dealing with them are immediate.

Something that is urgent and important is a crisis. It's pressing problems with deadlines. Something that is important but NOT urgent would be things such as exercise, relationship building, personal growth. If you ignore these important things, they later become important AND urgent.

Some things that are urgent but NOT important might be interruptions, phone calls (some of them), some email, some meetings

Some things that are not important and NOT urgent would be busy work, time wasters, some pleasant activities.

How to Know When To Delegate?

9:02

In episode 159 of the Resourceful Designer, Mark had some great questions you can use to make this simple. First, you have to identify all the things you do in your podcast/life. He suggests using post-it notes or an index card, but you're going to need a place for two piles. Then take each task and answer the following questions

  1. Go from task to task and ask yourself, Does this bring me joy or Do I like doing this one particular task?
  2. Am I good at this particular thing?

If you answered yes to BOTH questions, put it in pile number one. If you cannot respond yes to both questions, put it into pile number two. Separate your collection into these two piles.

Pile Number 1: Things that I like doing, and I'm good at

Look at the items in this pile and ask, If I continue doing this thing will it help my podcast grow? Will it help me achieve my goal?

Start two new piles. One will have all the items that will move you forward, and the pile of things you are good at and you like doing are things you are not saying no to, but not now.

Pile Number 2: Things that I don't like doing, or I'm not good at

Look at the items in this pile and ask, If I continue doing this thing will it help my podcast grow? Will it help me achieve my goal?

If the answer is yes, then these are the things you need to delegate.

Capturing and Organizing Your Thoughts

12:45

Brilliant ideas come at the most inconvenient times. I get great ideas in the shower. You NEED to capture these and organize them in a way so you can use them later. Here are some tools:

Evernote: I use this tool. It's free (there is a paid version at $7.99 a month). I have a folder called SOP Ideas. I have a folder called "Marketing Crap" that is filled with all those ebooks I get that I will read later. The thing I love about Evernote is I can use it on my phone, my tablet or computer and it all syncs together. They have a tool called "Web Clipper" that allows me to take a web page and save it in Evernote with a few clicks. They recently added a feature that makes it super easy to connect your gmail to your Evernote. See https://evernote.com/blog/introducing-evernote-gmail/

OneNote: This is Microsoft's version of Evernote. It's not bad. It is also free. If you are paying for Microsoft Office you have it.. If you are a big Microsoft user (outlook, word, excel) you might play with this tool.

Trello: Trello is another free (or paid) version that is much more visual as instead of folders you have cards (think index cards). Trello premium is $12.50 a month

Common Features: Evernote, OneNote, and Trello all have the ability to have topics and subtopics. They all have the ability to share information (which is great for collaborating with co-hosts)

Whatever tool you want to use is fine. The bottom line is you need a tool. I've got a course on organizing your information that spotlights these tools.

Where Is Your Time Going?

16:41

Want to see how you spend your time?  Check out Rescue Time which helps you understand your daily habits so you can focus and be more productive.  Rescue Time is free. The Premium version is $9 a month and allows you to track your time off the computer as well.

Another way to do this is to set your alarm on your phone to go off in an hour. When it goes off write down (maybe in Evernote?) what you were doing. I know when I did this the first time many years ago I was surprised how much time I spent watching reruns of TV shows I had already seen.

My Favorite To Do List

19:09

While there are a number of Todo apps, my favorite is todoist. Much like Evernote, I can have Todoist on my phone, tablet or computer and they all sync together. Also like Evernote, I can take an email and turn it into a task.

You can organize your task into projects. You can assign due dates and be sent reminders. There is even a reward system. You can set how many tasks you want to accomplish a day and earn points. This somewhat makes your to-do list a game. If you've been using tasks in Google, this will sync with that system. It's very powerful.

The todist software is free and the premium is $3 a month.

Why You're Getting Frustrated

Studies show that every time you check email, a social feed, or respond to a notification, your mind requires 23 minutes of re-focus time to get back on task. People that multitask are actually  40% less productive.

Finding Focus To Knock Off Your To Do List

When it's time to record, here are some things you can do that might make things easier:

  1. Have a set time to record so your family knows not to interrupt.
  2. Put your phone on do not disturb and have it out of site.
  3. Have a distraction sheet. If you're working on something, and a distraction pops in your head, write it down and get back to your task.

You Can Stay Focused For 25 Minutes, Right?

25:32

Some times we need a boost. I've heard and tried the Pomodoro technique. Here it is in a nutshell

  1. Pick a task you need to accomplish.
  2. Set a timer for 25 minutes and start working
  3. When the timer rings, take a 5-minute break
  4. Repeat steps 1-3
  5. Ever four cycles, take a 25-minute break.

Handling Distractions

  • Inform the other (distracting) party that you're working on something right now.
  • Negotiate a time when you can get back to them about the distracting issue in a timely manner.
  • Schedule that follow-up immediately.

Call back the other party when your pomodoro is complete and you're ready to tackle their issue.

If you find yourself thinking about something that just won't go away, have a sheet/note and write it down and get back to your task.

Why This Method is Working For Me

For me, it's only 25 minutes. It is not that whatever tangent I want to take is being put off forever, it's being put off for 25 minutes. By taking breaks, you keep yourself fresh. You avoid burnout. Studies show that people who work in distracting environments have more stress, a higher workload (cause you're not accomplishing as much), higher frustration, and it requires more effort. When you start to go down a rabbit hole, you can stop yourself and say, "I can do that in __ minutes."

No, I Can't Stay Focused For 25 Minutes

28:17

If you're having a hard time staying focused then I have some additional apps, that are really keeping on track.

PomoDone App

PomoDone is the easiest way to track your workflow using Pomodoro technique, on top of your current task management service. It ties in with just about every To Do List tool (Trello, Todoist, Evernote, Asana ) so you can track how much time you spent on a task. Once you realize how long something takes, you can better schedule it in the future. For example, I've put in 58 minutes on an article I'm working on for the Podcast Business Journal. At this point, I've got an hour and 20 minutes into this blog post (I haven't even got to press record yet).

By seeing how long you are spending on items, you can make much better decisions going forward.

Using the PomoDone Chrome extension, you can blacklist certain websites during the timer period. Once Timer is active (ticking), you will not be able to access the blocked websites. You can always turn this function on and off in the Extension's option, as well as configure the blacklist of the websites.

If you want to setup up times that differ from the25 standard time, you can do that ( I have times of 5, 25, 40).

Also if you're not using any other to do list tool, you can use this as your to-do list. The tool also works on iOs and Android.

As I almost exclusively use chrome, I use this app. Keep in mind if I want to jump on Firefox I can go to any site I want ( you can always turn off the blocking feature)

Tomato-Timer

https://tomato-timer.com/ is a free tool if you want to take this idea for a test spin (or you can just set two timers on your phone. One for 25 minutes and one for 5).

Freedom

33:08

Freedom.to is an app and website blocker for Mac, Windows, Android, and iOS. Start sessions on-the-fly or sche­dule your Freedom time in adv­ance. Plan out sess­ions that recur daily or weekly. With Freedom, you'll make produc­tivity a habit.

This tool is a little more "hardcore." It blocks websites on both Chrome and Firefox, as well as on your phone. If you want to go "Super Hard Core" there is an option to lock your session (meaning you can cheat).  You can test run Freedom for five session then prices start at $6.99/month

Get Your Brain In Tune

35:33

I had heard about brain.fm on a few podcasts. This is music that is designed to help you focus. For me (being a musician) I liked it. It was more or less musical noise that was just above really boring. The pricing starts at $6.95 a month

I didn't feel like another subscription so I checked out Spotify and they have a number of preset "focus" stations that more or less played the same thing.

Make It Easy On Yourself

In Adobe Audition you can make a template but I've always used the poor man's template. I would bring in my intro and outro music and save it with something like namofshow_blank. I then open that file and before I press record I rename the show to something like nameofshow_697. This has all my files in it and I don't have to look for them.

Listen faster when editing if possible. In Hindenburg Journalist, there is an option to listen faster as well as in Audacity. I spoke about this on Episode 327

One other thing to remember is more planning leads to less editing.

Podcast Rewind

42:15

I was on the Podcast Reporter (Live from the NAB show)

I was on the Launch Speed Podcast talking podcast Niches

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Apr 22, 2019
Five Things That WON'T Grow Your Audience
33:17

We only have so many hours in a day, and today I'm starting a two-part series on being more productive. The first thing you need to identify is activities that take up your time and provide no benefits. Today I have five.

Asking For Subscriptions Before You Deliver Value

2:11

The podcast audience may see this as a commitment. In the same way that I have test driven every car I've ever purchased, I think people need more than two minutes of your show before we start begging them to subscribe. Next week I'll be talking about some new software tools to help you be more productive and all of them have a free trial. They want you to see the value before asking you to spend any money.

When you start off a show asking people to subscribe before they hear any content of value, you are more than likely wasting your time. Have you ever subscribed to a show because the host asked you to? Not me. I subscribe when I get really good content.

Sending People to the Haystack That is Apple Podcasts

6:15

As a support person for Libsyn.com ( get a free month using the coupon code sopfree ) I have people asking why their show doesn't come up in a search. Some of it is the fact that there are over (as I write this in April of 2019) 700,000 shows in Apple Podcasts. Another thing to keep in mind is that Apple appears to display somewhere between 100-300 results and if there already 300 golf podcasts, or real estate, your show may not appear for the term "Golf." In some cases, your show may not appear at all.

Example: The podcast "The Feed" by Libsyn doesn't show up when you type in the phrase "The feed" into Apple iTunes. The show does not appear. If you type Libsyn it does.

Most directories give you a link to your show on their platform. Instead of sending people to Apple (and now Spotify) send them to YOUR WEBSITE where instead of sifting through 700,000 podcasts they have one to choose from and the only choice is if they should

Asking for Reviews to “Help Us Be Found in Apple”

10:39 Reviews are social proof. That's it. They do not boost you in search results.

Obsessing Over Chart Position

11:05 One of the things that made me worry about chartable.com when it came out is it would lead to people obsessing over chart position. It did. Instead of taking time to make WOW content, you're trying to figure out why you dropped two positions in the Brazilian charts. Focus on your audience, make great content, and make it easy to share and subscribe. Then do that consistently and you will end up on the charts.

Upgrading Your Podcast Equipment

13:41 If it ain't broke don't fix it. If your audio sounds OK, and your audience doesn't have to keep grabbing the volume knob, chances are your audio is OK. While some podcasters obsess over boosting certain frequencies and talking about gear, for upgrading equipment to boost your audience would mean your audio was so bad that people tuned out. Most of us are not in that situation. Here are some examples of what can lead to really bad audio:

  • Using the built-in microphone in your laptop
  • Incorrectly using a blue yeti microphone (not a bad mic, it is overpriced, and without using properly can lead to really bad audio)
  • Using one microphone to record multiple people.
  • Audio that causes people to keep grabbing the volume knob.

Check out My Gear Page

Podcast Rewind

21:17 I appeared on Podlords with Jim Harold and My Perfect Podcast with Ryan Jackson

Because of My Podcast

23:59 Brand from Florida Focus podcast shares how he used a voicemail from his Mother into his podcast that has now been shared with family and friends

NAB Reflections

I attended NAB last week with the Libsyn.com team and podcasting has radio's attention. While I was there I picked up a Samson MBa38 boom stand. This is about half the price of a Heil PL2T and still less expensive than the Rode PSA1

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Apr 15, 2019
Saying More With Less - The Power of Editing Your Podcast
35:12

So many people fear they will sound stupid or unprofessional but this is not something you need to worry about as even a show that is recorded live can be edited before being sent to your audience. Today I share some examples of the theories I used to edit my show

Because of My Podcast: I'm Up For A Webby Award

1:49

Emily Prokop from The Story Behind podcast has been on the show before as she got a book deal "Because of her podcast" and how she has been nominated for a Webby award. PLEASE VOTE HERE

Editing Your Podcast Will Make it Better

3:33

Mount Rushmore was once a mountain built of rock. Then someone editing it, and it is now a national memorial. There are movie editors, newspaper editors, book editors, etc. For me, I believe every podcast can benefit from editing. Today I share some examples and theories behind my editing decisions.

Everything About Editing is An Opinion

Some people do no editing, and some people will "over edit." Today I talk about my philosophies which are:

Always remove low hanging fruit (and Um, or crutch word that isn't near any other words)

ALWAYS Listen through the ears of your audience and ask if whatever you are listening to delivers value.

Be careful about the curse of knowledge as it can leave your audience in the dark

Most of my editing is me shaping my rambling questions into something a bit more focused

In some cases, if a point is made late in the episode, you don't need it twice.

If I have to zoom in to a very, very, very magnified level to edit the audio ( I call this "busting out a scalpel) I let it go.

The goal of an interview is to make your guest sound good.

In some cases, a backstory is given that is not needed.

A pregnant pause can add additional emphasis to the communication

Nobody wants to know how the sausage was made

Editing Your Podcast Intro To Give You Clarity and Authority

22:30

Morgan Cole is a client of mine who does the Brightline Podcast. He gave me permission to let you listen to a call we did where we shaped his intro. You will hear where we shaved off quite of his into while still explaining what the show is about and who Morgan is (and why you should listen)

Check out his show at https://brightlinepodcast.com/

Are you duplicating any content?

Is your purpose and description clear (and jargon-free)

You don't have to cram all of your details in the intro.

Run Everything Through Your Target Audience

30:12

My church wanted to have a slogan "where the word is important." I explain how I felt this didn't connect.

How Long Does it Take to Edit an Hour Long Episode?

31:30

I asked the Podcast Editors Club how long it would take to "De-Um" hour-long episodes. While it obviously depends based on how much a person um, says, um, and ya know, um, is an um machine. The quickest ranged from 90 minutes to three or four hours.

Mentioned on the Show

Big Podcast Book

Big Podcast Website

Red Podcast

Podcast Talent Coach

Podcast Review Show 

Podcast Rodeo Show  (I can't believe what I heard episode)

Podcast Editors Club

She Podcast Kickstarter

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Apr 08, 2019
Listening, Talking, Planning, and Adjusting with Big Podcast Author David Hooper
58:30

David Hooper has a background in the music and entertainment business, the music business, and has spent the last four years writing the Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. It's one of the best books I've read on podcasting (and I'm only about 50% of the way through the book).

David and I go back to 2006 when I was doing the Musicians Cyber Cooler podcast (later renamed the Marketing Musician) and he was doing Music Business Radio (a radio show syndicated across the nation that David turned into a podcast). I've been listening to updates about his book on his marketing podcast RED Podcast, as well as his Big Podcast show. Today it was great to talk to him now that the book is published.

SPONSOR: NAB SHOW

1:27

Have a passion for podcasting? Attend the NAB (National Association of Broadcasters) Show April 8-11, 2019 to meet, collaborate and strategize with the world's most renowned storytellers. Learn how to grow audiences and revenue, create captivating content and meet with those who can take your vision to new heights. Register today at www.nabshow.com with code VEGAS for a Free Exhibits Pass. Your story will never be the same.

A Talk With David Hooper Author of the Book Big Podcast

2:50 A fun conversation

4:55 Has Dave always been this curious? (Dave and David went to a very special location in Florida at Podfest)

8:13 The politics of getting guests

11:25 The power of the pre-interview

15:54 How do you get guests when you are new

17:22 How do you handle the "Dance in your head" when you are doing an interview

20:45 Dave recommends launching with 25 episodes, and I disagree

26:20 Are podcasters open to adjusting their show?

32:56 How long should my podcast be?

36:09 What was the thinking behind the RED Podcast? It's just so different...

39:07 Does he get flack for being so non-judgemental, or occasionally "Pushing the envelope."

41:03 Jeff Christy was a horrible TOP 40 DJ (hear his aircheck)

43:35 Media Training that Dave does with some television shows.

45:33 What other media training does Dave do? How to avoid the puke voice

50:00 The hardest and easiest parts of the book to write

52:00 The incestuous nature of podcasting

53:50 Did Dave have any imposter syndrome?

Mentioned In This Episode

Building a Better Dave Podcast

Big Podcast

Music Business Radio

28 Day Podcast Jumpstart

Podcast Interviewing School

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Apr 01, 2019
The Top Podcasting Crutch Words and How To Stop Saying Them
50:50

What is Your Crutch Word - How Did You Get Rid of It?

Crutch words are we words we use when our brain can't come up with something to say. They are used to fill up silence that some feel is awkward. We all have them, and they are only an issue when they are used so much that it becomes distracting/annoying. Please realize that never having a crutch word may be impossible. Often we don't even hear them. So we have to start with identifying that we have a crutch word. When I asked you about your crutch words, here are the ones you are trying to avoid:

Craig from Ingles Podcast is "So" and has lots of examples of what to avoid.

Brad from The Cinema Guys podcast is "Like" as well as "So Anway..."

Brenda from the My Tech Toolbelt Podcast "Is a Big Fan of..." as well as "Right"

Darwin Dave from the Dealing with My Grief podcast "So"

Tim From the He Said She Said Movie Reviews Podcast

Arnie at the Football History Dude Podcast says "Dude..."

Nina from Farm Food Health has lots of ums...

Mark from the Resourceful Designer and Podcast Branding had a listener let him know he was saying Basically a ton.

Mel From Beer with an Engineer has lots of ums, and so.... but turned it into a drinking game.

Mike Dell from Podcast Help Desk and Podcast Help Desk News crutch words is "Anyway...." and he's just been pausing instead.

Stephanie from the Expat Rewind has "soooo many..."

Lee from This is Rammy finds himself saying "Obviously"

Win from Ask Win finds herself saying "Like"

Kim Krajci from Toastmasters 101 has some tips on how to avoid crutch words.

SPONSOR: Alitu Web Based Podcast Maker

It's a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too.

Podcasters record their show as normal, then upload their recordings to Alitu. Alitu then processes, levels, converts them all, pieces the clips together, adds your theme music automatically, and publishes the episode, direct to your podcast host. If you need to edit out any mistakes, then you can use Alitu's custom podcast editing tool to do just that, before creating your finished episode.
 
The idea behind Alitu is to make Podcasting and quick and simple as possible, removing a bunch of the tech barriers and to let you concentrate on the bit you do best – talking about something you love!
 
It can take an interview where each person records their side of the conversation, and it will combine them together (how cool is that?)
 
Check it out at www.alitu.com check out this video

How To Get Rid of Crutch Words

  1. Identify them
  2. Monitor your use of them
  3. Practice NOT Using them. This may include getting use to silence (that you can edit out)
  4. Try to figure out what is going on when you use it. Try to determine why you chose to use that word at that time.

Next Month's Question:

Are you paying for any part of your podcast process? If so how much, and on what? (not so much who you are using).

I need your answers by 4/27/19 see my contact page for more information (you can upload pre-recorded files)

Mentioned in This Episode

Alitu web-based podcast Creator

You Wanna Do What Podcast "You Can't Read the Label from the Inside of the Bottle."

Where I Will Be

April 6-11
National Association of Broadcasters
Las Vegas

June 8th
Utah Podcast Summit
Sandy, Utah

August 13-16
Podcast Movement 
Orlando Florida

September 8-10
Military Influencer Conference
Washington DC

October 17 – 18
DOYO Live
Youngstown Ohio.

Other Events You Might Want to Check Out

She Podcasts Live: The Women's Podcasting Experience

Podcast MidAtlantic September 6-7

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Mar 25, 2019
What Does it Feel Like to Be a Podcaster?
31:46

I got an email from someone struggling to start their podcast, "The biggest issue I’m dealing with is psychological: the show is not coming together in the format that I really wanted—and at this point there seems to be nothing I can do about that— but that, combined with fear, uncertainty, and doubt, and the inevitable self-comparisons to what others are doing as well as my own personal expectations has quite frankly got me a little bit paralyzed. It’s like I’m on the firing line, I’m locked and loaded and I’ve got a good site picture, but I just can’t get myself to pull the trigger because I’m afraid of the kickback." 

I've mentioned in the past how to Overcoming Imposter Syndrome and the story of Monica Rivera, and today I want to talk about how it feels to podcast.

What Does it Feel Like to be a Podcaster?

Excited
By the possibilities

Frustrated
When computers decide to be, well, computers.

Smarter
When you figure things out

Nervous
As you are learning new things, and getting outside of your comfort zone.

Confident
When you publish your first episode

Frightened
When you realize everyone can hear your show.

Humbled / Shocked
When we inspire someone or affect someone.

Normal
When you find out you’re not the only one who thinks this way.

Safe
Because you are surrounded by people similar to you

Amazed
At the opportunities to that come your way, the people you get to speak

Mentioned in This Show

Overcoming Imposter Syndrome Episode

Monica Rivera The Nudge You Need

Podcasting in America

The latest edition the Edison Research Infinite Dial was published. Here are some insights:

70%  are familiar with the word podcasting ( 197 Million people)

51% have listened to at least one podcast ( a 7% jump)

32% listen on a monthly basis (up from 26%)

22% listen on a weekly basis (up from 17%)

17 million more people are monthly listeners than last year.

14 million more podcast are listening

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Mar 18, 2019
My Weekend with Procasters: Start with the Story
42:20

Podcast Industry Leaders Gather in NYC

I attended the On Air Festival in NYC in New York City where what some might describe as "Procasters" were in attendance. When I went to talk to people instead of finding people who spoke into microphones I found:

  • Producers
  • Editors
  • Writers

and I was amazed to find that:

  • Some episodes of Radiolab take up to two years for ONE episode
  • Missing Richards Simmons took one year to produce
  • You can create an entire season of a podcast using 5% of the budget of a TV pilot.
  • Advertisers want more stats even though podcasting is providing more data than they've ever received.

Start With the Story

Dan from Sporkful had a great talk and explained how it took him nine years to make his podcast his full-time job.

Kristen Meinzer from By the Book podcast (which reviews self-help books) explained how she took a book review and worked a story into it.

Special thanks to Monica Rivera from the You Wanna Do What Podcast for being my tour guide

SPONSOR: Alitu Web Based Podcast Maker

It's a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too.

Podcasters record their show as normal, then upload their recordings to Alitu. Alitu then processes, levels, converts them all, pieces the clips together, adds your theme music automatically, and publishes the episode, direct to your podcast host. If you need to edit out any mistakes, then you can use Alitu's custom podcast editing tool to do just that, before creating your finished episode.
 
The idea behind Alitu is to make Podcasting and quick and simple as possible, removing a bunch of the tech barriers and to let you concentrate on the bit you do best – talking about something you love!
 
It can take an interview where each person records their side of the conversation, and it will combine them together (how cool is that?)
 
Check it out at www.alitu.com check out this video
 

Mp3 Chapter Marks

I mentioned how I started adding chapter marks in the mp3 file, and I wasn't sure if any apps even used these chapters. It turns out there are more software titles that recognize these than I originally thought Overcast used them (and not much else). It turns out that MP3 chapters can be displayed with InstacastOvercastDowncastPodcatPocket Casts and iCatcher!.

On Android you can use Podcast Addict, which supports chapters in all file formats (MP3, M4A/MP4, Opus, Ogg, etc.), uPod to display chapter marks with URLs and images in MP3 and MP4 files, the open source AntennaPod supports chapter titles with URLs in MP3, Opus and Ogg Vorbis files and Pocket Casts supports MP3 chapters.

Apple Has Too Much Power?

With Apple threatening (and then rescinding) to pull people from Apple podcasts some people were really upset and stated we should take steps to remove Apple of it's power.

I've been around long enough to remember podcasting before Apple added podcasts to iTunes, and that gave podcasting a boost in the arm. When they added the podcast app to be native to their operating system. Yahoo, Microsoft, Odeo, Google (multiple times) have created and deleted a podcast directory.

With Spotify spending a TON of money, I say if you want to "topple" Apple I have a two-word plan: STEP UP. Don't create software that doesn't have half the power of the current leading titles step up and provide all the current features AND THEN SOME. Create something that makes it easier for the listener (Which is what Apple did).

For those that think Apple has too much power, feel free to remove your show from their directory if you hate it so much. Apple is giving best practices on how to get the most out of their software and they are complaining. Back in 2012 some consultants came up with a "file for download only" strategy that was REALLY STUPID in 2012 (and just Hideous in today's terms) and Rob Walch from LIBSYN said, "This is a bad way to use LIBSYN," and some people didn't listen. Those are the people I am helping today and they say, "Wow, I didn't realize I was missing so much syndication...."

Apple is giving us suggestions on how to use their software, and some people are going to listen, and some people are not.

Question of the Month

What is your crutch word, and what did you do to get rid of it? Contact me and let me know (Preferably in audio format)

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Mar 11, 2019
Podcaster Burnout: Sources, Symptoms, Solutions
49:31

I was on the Podcasters roundtable with Ray, Bandrew talking burnout. We talk about

  • The Signs of Burnout
  • The Sources of Burnout
  • Solutions to Burnout

SPONSOR: Alitu Web Based Podcast Maker

It's a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too. 

Podcasters record their show as normal, then upload their recordings to Alitu. Alitu then processes, levels, converts them all, pieces the clips together, adds your theme music automatically, and publishes the episode, direct to your podcast host. If you need to edit out any mistakes, then you can use Alitu's custom podcast editing tool to do just that, before creating your finished episode.
 
The idea behind Alitu is to make Podcasting and quick and simple as possible, removing a bunch of the tech barriers and to let you concentrate on the bit you do best - talking about something you love! 
 
Check it out at www.alitu.com 
 
Mentioned in this Episode 660
 
 
Bandrew's YouTube Channel
 
 
 
Mar 04, 2019
SPECIAL UPDATE: Time to Double-Check Your iTunes Episode Titles
06:27

THINGS TO KNOW

Apple is talking about episode numbers in the iTunes Title (not the title that is used by every other app).

You don't need to resubmit your show.

You need to clean up titles if you've been doing this. This is Apple's warning shot, and if you get removed it takes the better part of a week to get back in.

Here is a video that shows you how to update your information in bulk in Libsyn (use the coupon code sopfree to get a free month in Libsyn)


 

Here is the  email from Apple:
Dear Podcast Provider, 

To improve your experience with Apple Podcasts, we want to share the following information and updates. 

Optimize Your Show’s Metadata 

The metadata of your show is your product packaging. It includes all of the details about your show — such as title, author name, description — that potential listeners will see on Apple Podcasts. High-quality metadata can help your show be discovered and grow your audience, as it ultimately determines whether it appears in relevant user searches. 

Conversely, poor-quality podcast metadata may affect new submissions as well as active shows to ensure our platform meets Apple’s quality standards. 

Here are some things to avoid:

  • Including placeholder text from your hosting provider. For example, descriptions such as “Podcast by [author name],” “New podcast weblog,” “Cover art photo provided by [name],” or “Description goes here.”
  • Verbatim repetition of the title or author name in the description. For example, “The Very Hungry Tourists by Dr. María Sánchez and John Appleseed.”
  • Incorporating irrelevant content or spam. For example, show titles like “The Very Hungry Tourists | Travel | Explore | Learn” or author names like “Dr. María Sánchez, coach and travel enthusiast.”
  • Adding episode numbers in titles. For example, show titles like “The Very Hungry Tourists Episode 01” or episode titles like “01 Broken Heirloom.”

 

Resubmit RSS Feeds in Podcasts Connect 

Users now have the ability to resubmit rejected feeds. 

Should your show fail our review process or be removed from our catalog for the reasons described above, review your RSS fields to ensure compliance. Then, revalidate the feed and resubmit it via Podcasts Connect.

SUBSCRIBE TO THE SHOW AND NEVER MISS AN EPISODE

Feb 28, 2019
Your TOP Podcast Peeves 2019 Edition
47:25

Podcast Pet Peeves 2019
06:13
A peeve is defined as "a source of annoyance or irritation." Today we are talking Podcasting Pet peeves, but not just pet peeves but your TOP pet peeves. When you listen to a podcast and you hear this you reach for the unsubscribe button.

Contributors:

Stephanie - Ex Pat Rewind at stephfuccio.weebly.com

Jonathan - Weekly Awesome

Scott McCarthy - Moving Forward Leadership

Bill from Youth with a Mission

Trish - Honest Nurse Podcast

Scott - What Was That Like?

Issa Fears and Desires

Brian - Conspiracy Theoryology

Emmanuel Laroche - Flavors Unknown

Anna Seawalt - Authentic Parenting Podcast

Marc - Resourceful Designer

Justin - Optimal Living Daily

Laura Reviews and Randomness

Matt - The Author Inside You

Scott – Code 3 Podcast

Moxie – Your Brain On Facts

Brian - Engaging Missions

Ryan - My Perfect Podcast

Win Charles - Ask Win

C.L. - Plantrama

Your Podcast Consultant - NEW SHOW
2:00

I launched a new show in January for those who want to learn about podcasting in bite-sized chunks. It's called "Your Podcast Consultant" and you can find it at www.podcastconsultant.com you can subscribe to the show in Apple or Google, Spotify

Episodes include:

Why start a podcast

How long should my podcast be?

How to overcome your fear of technology

Starter Podcast Microphones

How do I pick my subject?

9 Strategies to get on other podcasts

Update on Anchor Advertisers
43:24

In the past when I created three test shows on Anchor, the only sponsor I was offered was Anchor (so what was described as a way for Anchor to make money, seemed to be yet another way for Anchor to lose more money). I mentioned this in an article and video I created.  When I logged into my Anchor Sucks (IMHO) show, I was surprised to see that Squarespace and the Black Tux wanted to sponsor a show that only had 70 downloads. Black Tux is .02 per downloads. Squarespace is .0175 per download and Anchor is .01 per download. If I included all three (which would mean a minute of 90 seconds of ads in my show) I would make almost .05 per download. Assuming an audience would sit through so many commercials. A show with 150 downloads would make $7.13 per episode.

Work With Me
Join the School of Podcasting or let me be your podcast mentor

Feb 25, 2019
Finding Love in Podcasting - Being Found By Google
36:40

As valentines was this week so we have a special edition of "Because of My Podcast," and speaking of finding things, today we talk about some tools to help you be found in Google.

Because of My Podcast We Found Love:

John Bukenas from Audio Editing Solutions is dating Samantha from I Shake My Head With Lisa and Sam

Chris and Krissie from I Am Salt Lake share their story of dating, marriage, and BABIES!

Jeremy from Podcast We Listen To and Dina Marie from the Twisted Philly podcast

Podcast Rewind: Podcasts We Listen To

I appeared on the Podcast We Listen To podcast talking about my show and the early days of podcasting. This podcast also has a great Facebook group filled with podcast listeners, but it's NOT A PLACE TO PROMOTE YOUR SHOW (this group does that).

I Was Wrong About M4a Files

13:57

I published an article on the Podcasting Busines Journal website and mentioned how mp3 files are more reliable then m4a when it comes to pressing play. In the past, I've seen m4a files just spin and spin and not play in Apple Podcasts. When I went back to see if this is still true, it's not.

Free SEO Tools To Help You Be Found in Google

18:11

As the search in the podcasts app chokes on the huge amount of shows coming into the podcasting space, there are times when it seems you just can't be found. So if you've done all there is to do, another strategy is to make sure you can be found in this other tool that helps people be found called Google.

I've taken SEO For Podcasting by Daniel J Lewis

SEO Courses from Yoast

Podcast SEO Marketing from Ploymash (Juergen Berkessel )

Tools I've Added and Started Using

Monster Insights Wordpress Plugin that allows you to see Google Analytics in Wordpress.

Neil Patel's Ubersuggest

Domain Authority Checker

Another great suite of tools is Mongools SEO Suite

Question of the Month: What is your TOP Pet Peeve?

You can only pick one. Please send them in by 2/22/19

Alexacast For Sale

31:26

I've come to the conclusion that I can't continue (or in this case bring back) the Alexacast. This is a show about the Amazon world, and especially what is happening with Alexa. If you'd like to take this show over, please contact me. You'll need to pay for your media hosting and web hosting. I prefer you host it at www.coolerwebsites.com 

 

Podcasting For Fun

34:00 Just a reminder you can podcast for fun. You do NOT have to make money with a podcast.

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Feb 18, 2019
Word of Mouth is Your Army
48:25

Spotify Buys the Best and Worst in Podcasting

Spotify bought Gimlet and Anchor. Does this have any effect on "Joe Independent podcaster?" not immediately, but it is a big company, with big pockets, who will spend money to promote podcasting (and that's is a good thing). As for Anchor, I will be making a video to explain the many things wrong with that system in the future. Spotify my want their money back.

She Almost Quit Her Podcast

8:39

For nearly two decades, Carolyn Cole was a Fortune 100 and Fortune 200 Senior Company Trial Attorney. In that role, she worked with over 10,000 clients, witnesses, and experts, for over 25,000 collective hours. Today, Carolyn make the case on behalf of your life, business or career dreams – happiness too.

A while ago Carolyn contacted me for some one on one coaching. She was ready to quit. She had heard that the way to have podcast success is to launch with a boatload of episodes, ask people for rating and reviews, and get into New and Noteworthy. She had followed the "recipe" but it hadn't worked and she was ready to quit. I told her not to quit, that podcasting takes time to build up her audience. It's a marathon - not a sprint. She didn't quit.

Check out her show at www.boomtank.com

In our talk you will hear:

How she almost missed an opportunity with Steve Harvey
How her show and tagline have changed since she started
How she used her podcast to boost her business
How networking with your local chamber of commerce can help you
How 250 Devoted people can work.
How "being small" allows you to do things "bigger" shows don't do.
Behind the scenes of working with larger companies
The Lessons of editing your own stuff
How her audience has changed over the years
Why Millenials should be podcasting
There is no such thing as a "small" podcast
The best and worst parts of podcasting
The book "How to be a Power Connector" help to change her life

Rode Is Giving Away 150,000 in Podcasting Prizes

43:41

Submit a 2-minute podcast and enter a chance to win 150,000 worth of podcast equipment. Check it out at www.myrodecast.com

Question of the Month: What is Your TOP Podcasting Pet Peeve?

Record your answer and email it to dave@schoolofpodcasting.com Or go to my contact page (please put "February Question" in the subject line). I need your answer by February 22nd, 2019.

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Feb 11, 2019
Building Community The No BS Approach to 1000+ Members
34:26

Last week we spoke about making sure you have great content, today we have tips on building your community.

Because of My Podcast - I've Got press Passes to the On Air Festival

On-Air Fest is advancing the culture of audio. We bring together an expansive range of emerging and established voices to explore the creative possibilities of sound.

Across multiple spaces in Brooklyn's Wythe Hotel, over 100 talent will share innovative ideas and showcase new work. Join us for a weekend of intimate conversations, performances, art installations, listening parties and live podcasts.

FEB 28-MAR 3 2019
BROOKLYN, NYC

Building Community - Starts Slow, Takes Work, and Then You Have 1000 Members

Jeremy Enns is the Storyteller In Chief of podcast agency Counterweight Creative, fearless leader of the Cut The Bullshit Podcasting Community, and creator of the Podcast Power Pack. He loves the outdoors, long distance cycle touring, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.

Is there BS in the podcast Space?
How do you grow your community?
There hasn't been much moderation needed in his group
Set rules and ensure people follow them
He was working with Women's health world and noticed how well this niche networks together

Podcast Power Pack

A collection of 20_ contributors who are combining all their products and selling them at 90% off on February 25th - Friday, March 1

The Podcast Power Pack is a collection of some of the best online courses, eBooks, membership communities, digital products, and software.

The pack is designed to help you refine your process and grow your podcast in 4 key areas.

check it out at www.schoolofpodcasting.com/podcastpowerpack

Mentioned in this Episode

Join the Newsletter for bonus content and automatic show note delivery

School of Podcasting Newsletter

Podfest Multimedia Export in March

Win 150,000 worth of Podcasting Gear From Rode See https://www.rode.com/myrodecast

This interview was recorded using Squadcast the best way to record remote interviews

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Feb 04, 2019
How Do You Know Your Podcast is Connecting With Your Audience?
52:19

Before you start promoting your show, how do you know if it's good? How do you know if it will connect with your audience?

Ready to Start Podcasting?

Imagine you want to start a lawn mowing business and the only way you know how to cut the grass is one blade at a time. That's how I felt about my podcast until the coaching session I had last night with Dave Jackson. I'm Zita Christian host of Ritual Recipes. A podcast filled with practical magic to nourish your inner life. 

I had a coaching session with Dave Jackson last night. He used a screen sharing technique to walk me through the problems I had with my podcast and with my gear and with my website. I am not technically savvy, and that's putting it mildly. But with Dave, that's not a problem. The man is a born teacher. His approach is clear. His attitude is always encouraging and above all, and at least for me, he's patient.

So I asked you do you want to start a podcast? Do you want to fix the one you have? If you answered yes to either one. Get the kind of help that will make a difference.

Work with Dave Jackson. Give your podcast a real chance to succeed.

Zita Christian
Ritual Recipes
moonriverrituals.com

How Do You Know Your Show is Good?

According to Jay Soderberg, great content contains the "Three E's" Entertain, Educate, and Emotional (leads to engagement). I've always said contact that you can't get any place else is always a boost (which I guess would fit in under educational)

I posed this question to a few people:

Participants

Jay "Podvader" Soderberg from Next Fan Up

Jayson Sacco: The Ankylosing Spondylitis Podcast

Lee Silverstein: We Have Cancer

Andrea Klunder: The Creative Impostor

Natalie Eckdahl: Biz Chix

Super Joe Pardo: Business with Super Joe Pardo

David Steele: Steele Empire

Gene Monterastelli: Tapping Q and A Podcast

Jeremy Ends: Podcast Powerpack

Darwyn Dave: Dealing with My Grief

You NEED to connect with your audience wherever they are. Quit staring at the Apple podcast charts and focus on your audience (which leads to you moving into the charts if done consistently).

Realize what works for one podcast does not mean this will work for your show, so you may need the courage to try something new. Natalie uses coaching calls as part of her show. Lee changed the name of his show from The Colon Cancer Podcast to "We Have podcast." 

Gene and Natalie have VERY SPECIFIC ideas of who they want listening, and how they will gauge success (and it has nothing to do with rankings and reviews). Jeremy has helped clients who are happy they tried surveys. Andrea helps people define who their target audience is. 

When you know who your target audience is, and you understand the goal of your show, you can start to chart a path between the two. 

Mentioned in this podcast

Google Forms

Type Form

 

Jan 28, 2019
The Podcast Launch Attitude
44:51

2019 Prediction

I see more and more people getting into podcasting who

  • Want to spend zero money
  • Spend very little time on creating content
  • Make large amounts of money - quickly

My prediction is 98% of the people who get into podcasting for the SOLE reason of making money fast will quit and say podcasting does not work. This episode is to educate you with knowledge so you can make an educated decision.

Keep mind, you DO NOT have to make money with your podcast. Many, many, many podcasters do it for the love of the topic.

Because of My Podcast: Emily Prokop Will Be on TV

1:50

Emily Prokop from The Story Behind Podcast and EPodcast Productions has had "Because of My Podcast" Stories in the past (as she got a book deal). Now because of her podcast (which brought her a book deal), she is going to be on Inside Edition. How cool is that? Congrats Emily

Update on Rode Rodecaster Pro

4:10

Last week we had three people share their insights into the Rode Rodecaster Pro, and I had not tied the unit into Skype yet. I agree when you use the phone, it sounds like, the phone. I had Jonathan Bloom from Weekly Awesome and Miss Ileane Smith join me on Ask the Podcast Coach via the wired TRRS cable, using Skype and out sounded much better. Johnathan was on Skype in his phone and Ileane was using an ATR2100 and sounded awesome.

The Potential Harm of Launching Your Podcast With a Patreon

7:28

While I realize that starting to promote a patreon account the minute you start podcasting may seem like a great idea, my worry is this is another criteria (like your download stats) to gauge your process. I'm not saying it's wrong, but I want you to go into this with your eyes wide open.

How Do We Get Sucked In?

There are people on patreon making thousands of dollars a month. In the same way, that ice skaters, musicians, comedians, and athletes make their craft look easy, so do these podcasters. You talk into a mic, ask people for money, and watch the cash roll in.

Nothing could be further from the truth

How Do You Feel About PBS Pledge Drives?

Think about how you feel when watching a PBS pledge drive. You’re enjoying the smooth tones of James Taylor as you reminisce about the first time you heard this song on the radio. The memories make you feel warm and then BOOM! We need some money.

If you don’t have a relationship with PBS, (and found this while channel surfing) I’m going to bet these interruptions are quite annoying. Without a relationship, pledge drives make you want to change the channel (at least for me it does).

So does this mean that your pledge drives in the early days of your podcast is a bad idea? I guess it all depends on how entertaining and creative you are in asking for support.

Things To Consider As a New Podcaster

While launching with a Patreon campaign allows you to practice your pitch, and gets your audience used to hearing your pledge drive in episodes, there are a few things to consider:

  • You may find yourself focusing more on your Patreon rewards instead of focusing on making great content that inspires your audience to tell a friend.
  • You can practice your pledge drive pitch in the basement.
  • You don’t have a relationship with these your audience and yet you're asking for a favor.
  • Unless you organized a focus group, you may not be delivering value (and yet you are asking for value in return). Your Mom is not a focus group.
  • If you are doing great you can expect 3% of your audience to join your campaign. If you have 100 listeners this means you MIGHT get 3.
  • According to graphtreon.com in January of 2019: 704,041 creators received a total of $1,512,275. That's a little over $2 per patron.
  • The lack of patrons can damage your attitude and make you want to quit your podcast. If your sole reason for starting your podcast was for quickly getting money, you should stop.

The Pressure of Patreon

20:20

Jordan Harbinger gave up being a lawyer to do a podcast where he interviews people and talks about communications and social dynamics. On Friday he answers questions from his audience. One other thing, Jordan gets millions of downloads for this show. A listener of his was having a hard time finding the courage to launch his content. The person was already worried about the business side of his content, and he had been sitting on it for two years.

Jordan brings up a great point of the pressure of running your podcast as a business right out the door. That pressure could hinder your creativity, affect your attitude in a negative way and hinder you from creating a great show that will attract an audience. Keep in mind, no audience - no money.  With this added pressure, the podcast might not be fun. Also, keep in mind when you first start out you're not going to be as good as you will be in a few years.

He brought up a great point about how easily we can talk to people we would normally be attracted when we are in a relationship. Why? No pressure.

He explains that when he first started he just liked talking about it to his friends. That lead to him talking to others in bars, which lead to... being known as the Larry King of Podcasting.

You can't help, serve, or entertaining anyone with your files on your hard drive. Just launch.

Check out Jordan's Show at www.jordanharbinger.com and check out his level one FREE Human Dynamics course. Check out my interviews with Jordan here and here.

But Shouldn't You Treat Your Podcast Like a Business?

32:50

I've had people who have businesses that sell ads in their show who treat their podcast as a business. They have to. While you are starting out, you may not be in this situation. It may be smart to plan ahead, but it is a bit like buying a crib for your future child when you are still a virgin.

Most businesses the podcast is not the business. It is the part of the marketing arm of the business to promote their products. When your product is Patreon, that is fine but realize that most podcasters who are doing it for a living have multiple streams of income (products, ads, affiliate sales, live events).

Also, if your podcast is not a business or promoting a business - it leads me to my next point.

Shut Up and Have Fun With Your Podcast

If you are doing a podcast for fun, and meet like-minded people or friend and family - then do that. Pay no attention to the podcasters chasing a buck. There are SO MANY WAYS to benefit from podcasting (see because of my podcast) and money is just ONE of them.

When you compare your podcast to another it - unless it someone doing the same exact show with the exact same background, it is NEVER a fair comparison.

Don't worry about the money, the downloads, new and noteworthy, Apple charts, and just HAVE FUN doing your podcast and see where it leads you.

Canva Vs Snappa

Graphics can help attract attention to show notes, your episodes, etc.

I was working on making a new image for my YouTube channel and found Snappa. I had heard about it. I have been using Canva.com for a while. After banging my head against the wall to have my image show up correctly in YouTube, Snappa seemed to have the edge. They have more photos, and when making a YouTube channel artwork Snappa worked better. However, you typically make a YouTube Channel artwork once or twice a year. Other items I make weekly.

Canva has multiple folders you can create, they make copying and resizing images easier, and while you will still probably occasionally have to pay for an image even if you are paying for their $12 a month "business" package, I found it better thought out. You can crop images while you are using them. With Snappa, you had to crop it before bringing it into your graphic (how do I know how much I need to crop it if I haven't seen it with the other items?).

A Free Image Strategy

Canva.com, Snappa.com, and Adobe Spark all have free versions. If you're on a tight budget and don't mind taking more time to browse through multiple portals (along with places like pixabay) you might try signing up for a free account on all three. For me, I live Canva. The offer tutorials to help you get the most out of the service.

Work With Me

If you're ready to start your podcast, I have multiple plans for multiple budgets. I want to help you build a successful podcast. Please let me know if you have any additional questions. I also have a podcast quick start program for those who are looking to get up and running quickly and then have a brief mentorship.

Jan 21, 2019
Three Opinions on the Rode Rodecaster Pro
01:00:19

The Rode Rodecaster Pro has caught the attention of many podcasters, and some have pulled the trigger. Jim Harold (Paranormal podcast) and Jeff Bradury from Teachercast have purchased the unit. I want to thank Rode for shipping me a unit to play with. Their first impression was amazing.

Is It Worth the Money?

If purchased a four channel mixer a popular mixer is the Behringer Q1202USB is $119

A Mackie Headphone Amplifier is $40

A Jingle pallet can cost you $10 (Backpack Studio on iOs) but you'll need a phone or a tablet

A portable recorder at its cheapest is $119 for a Zoom H1N

The Aphex processing would cost you $345.

Total Price: That would be $120+40+10+120+345 = $635

The Rodecaster Pro clocks in at $599 and you avoid all the cabling all over the place. You don't have to learn about "Gain staging" and if you're using a half decent microphone, you're going to sound great.

Spec Sheet PDF

Quick Start Guide

Jeff Bradbury of Teachercast

9:51 Jeff Bradbury from the Teachercast loves his Rodecaster Pro

Jeff had a situation where he needed to interview someone over the phone and it turned out great.

Jeff points out that if you're using something external for mix-minus, you might hit a snag

He also wishes it came with a Micro SD card. He has worked with it on Skype and Zoom. Jeff is using a Mac

If you're a teacher, check out everything Jeff has to offer at www.teachercast.net

Jim Harold From the Paranormal Podcast

14:21 Jim Harold has been podcasting since 2005 and produces the Paranormal Podcast, Campfire, Crime Scene along with being the author of many books (all available at www.jimharold.com )

Jim loves the ease of use and enjoys having a noise gate to cut out room noise when he's not talking.

He really loves the sound the unit is producing. At the time of the recording, Jim had used it for 4-6 new episodes.

Jim has used a Sound Devices Mixpre-3, and a Zoom L12, but really loves the sound he is producing with the Rodecaster.

Jim also records a show with his wife called Soulmate Stories and it makes it super easy to pull in people who want to share their stories check it out at http://www.soulmatestoriespodcast.com

Jim also hopes in the future there is a way to access recording without having to take the micro SD card out.

Jim is also on a Mac.

Jim also feels that while he doesn't miss having separate tracks for each person, it would be nice to offer this option in the future.

Dave Jackson's Rodecaster Review

First of all, I was blown away by the package that was sent to me from the Rode people. This was my first interaction with this company, and I'm not sure I've experienced such a great first impression.

I love that you can configure this in minutes. You simply pair the unit with your phone and you're off and running. I used it on Saturday for a live show using Google Hangouts and also on a Group Coaching call using zoom.us and while Rode says it's not set up for the USB to be "mix minus" it appears to work.

I like that you can reset the timer if you make a flub and want to start again without stopping the recording.

I love the built-in headphone amplifier (don't miss the 3.5mm on the front if you are flying solo). I have my headphones plugged into one, and my studio monitors into another.

I am having a slight playback issue (I'm the only one of the three using a new Windows machine).

I also hate the MicroSD Card and would love to drag and drop the files to my computer without having to take the card out.

I wish there was a pause button so if something goes wrong you could pause the recording. I also wish there was a pause on the jingle buttons so if you wanted to stop and comment on something and then resume your could.

In my tests using the TRRS cable made myself sound better to the caller, but decreased their volume. The blue tooth option made the caller louder, but I sounded "not as good" to the caller (but still usable)

While  Dave doesn't miss separate tracks (but admittedly he is interviewing podcasters who have decent audio quality) he does wish there was a tad more control over the tone.

A Weird Playback Issue on Windows

46:18 I had a weird playback issue that apparently does not go into the recording. It is somewhat like a "buzz" that only I hear (not the people on the call. As I just recently got my unit and started putting it through the paces I am the only person I know having these issues. I have contacted Rode support to see if there is something on my end. I have found that whatever program I'm using if I temporarily switch what I'm using for a microphone it goes away.

Microphone Shootout The Rode Procaster vs the Electrovoice RE320

52:54 The Rode Procaster has a very warm sound to it. While I didn't have a pop filter on it, but not talking directly into it I had no popping issues. The RE320 has a nice clear sound and really there is no bad choice here. For me, I've been using the RE320 for years. I enjoy the clarity, and the tone doesn't seem to change much if I get close to the mic. The Rode Procaster is $189. The Electrovoice RE320 is $299. If you are looking for the warmth of a Heil Pr40 without the $327 price tag, you might give it a shot. There is a WS2 Windscreen for the Procaster if you want one.

Best Uses Of the Rodecaster Pro

If you are doing a podcast where up to four people are in the room, and you want a very short learning curve through the technology, this is the unit for you. You just need to:

  • Do your best not to talk over each other (although channel one can be set as the "top dog" with a ducking feature which turns everyone down)
  • There is no way to tell how much time is left, or how long a jingle will be playing. With this in mind, don't have music you have to "talk up" and then have the music fade in. This would take some practice, or the music you are talking over has to be OBVIOUS when it's time to fade it back in.

With the above items, with a little planning ahead you can sound like an old radio pro in minutes.

So if you have a co-host(s) and occasionally have a guest who wants to call in via the phone - this is THE solution.

How I Managed Live Calls on the Ask the Podcast Coach Last Week

Last week I used the Rodcaster Pro to take phone calls on a live streaming program. I used Google Live (formerly Google Hangouts on Air) for my video. I if you just want audio you can use a tool such a mixlr.com to stream your audio to your audience, or spreaker.com which also will stream audio.

To create a call queue, I use callinstudio.com. I attached my phone to the Rodecaster Pro via Bluetooth, and called my host number at callinstudio.com and gave out the callinstudio.com phone number for the callers. I monitor the calls via callinstudio.com and can add them to the call, or drop them if needed. They came through and sounded great.

Jan 14, 2019
Smarter Podcasting - Avoid These 7 Time Wasters
40:33

This is another episode where I share some of the "mistakes" that I see people are making in the podcasting space. We need to focus on our audience, not the technology. There are times when we focus on the technology because you are using the wrong tool. Here are things some thing that may be burning you out, wasting your time, and stopping your podcast from being successful.

Sometimes Obsess Over Details that Don't Effect Our Episode

As a tech support person, I see people obsess over details that will have little or no effect on their episode or podcast growth.

  • I want to know how many people listened in Mongolia on December 12, 2017. Unless you're going on tour, why?
  • The music in my add is of beat
  • The video on Facebook that NOBODY is watching more than 2 seconds.

Using The Wrong Software to Create Your Podcast

I often refer to this as painting with peanut butter. When you use the tool for the job, you make creating your podcast a hassle and you are likely to get burned out and quit.

If the tool you are using to create your audio doesn't allow you to create an mp3 - it's the wrong tool as you will have to use a different program.

I see people who use the wrong software go to Facebook groups trying, and trying to make a square peg fit in a round hole.

I recommend Hindenburg Journalist (I use Pro), Audacity, and Adobe Audition.

I'm not saying all video programs are bad, but they need to be able to export as an mp3.

If you need help turning a WAV or AAC file into an mp3 I've got a free tutorial for you.

Troubleshooting Trying to Get Something Bright and Shiny

For whatever reason, I could not use Belive.tv. My computer would lock up. I had tried a couple of things, but it would always lock up. Again, this was not their problem, it was a problem with my machine.

I could have wiped my computer clean, and reloaded all my software, backed up all my files and spent a TON of time. This is where you need to ask FOR WHAT? Lower thirds on my video, and video switching. This is where you need to ask a question, has my audience asked for the feature I'm trying to add? Is this really something that is going to help me grow my audience?

Missing the Off-Ramp to Happy Town

There are times when you want technology to work, and it doesn't. Then someone alerts to a solution, but you don't like it. Instead, you decide to go back and bang your head against a wall.

Different platforms like Facebook, LinkedIn change how they handle podcasts on a somewhat frequent basis. You want it to work one way, but it doesn't. You can manually post to any of these places taking the same steps. You found success - follow it.

Maybe you're trying to do something and it won't work with Safari, but it would work with chrome. Instead of using Chrome you decide to band your head against the wall using Safari. You just discovered a solution. You can move forward using a new tool, or troubleshoot Apple's product for free.

Working Outside Your Zone of Genius

I spent some time playing with the Divi WordPress theme on one of my sites, and I hit some issues that is probably with the Media host. It might be a problem with some plugins. I am working with the tech support team, but web design, in general, is not my best skill, and it might make more sense to let an actual web designer take over, and then let me maintain.

Confusing Activity with Productivity

I was spending hours listening to podcasts about podcasting that were not bad shows. However, I am blessed with my students, my audience, and lots of contacts in the podcasting space. With this in mind, I'm not learning anything from these show. For the investment in time, I'm not learning anything that I can share with you. Meanwhile, I'm reading books that have me thinking, and coming up with new ideas for episodes.

Creating Garbage Audio to be Cleaned Up Later

If you are doing a podcast with Interview is have the potential guest record something and send it to you. This will help separate the good from the not so good. If this is not a strategy you want to follow I would urge you to make sure the quality of the recording is the best you can get. Recently I've been having people with what we call "Popping P's" where they have the microphone positioned in the wrong place. If you have this situation,  stop the interview and have them reposition the microphone and save "Happy Peanut Butter" if they can do that without causing a pop (technically called a "Plosive") then you are good to go. It not, you or your editor has a long day in front of them.

Think Long Term

I realize that some of the things we mentioned today cost money. Everything in life will be paid for in one of two currencies: time or money. While I could take the time to brush up on the Web Design skills, it might be smarter to pay someone. It might take money (although Audacity is free) to buy the right software (or to buy a pop filter). Most of the ideas here are based on two things

Focus: Know the audience

Action: Take steps to serve them and deliver value.

My Favorite Podcast Is Rewind

I had two people Fred Castenada of the Podcast Reporter and Kim Krajci from Toastmasters 101 send in files for last week's My Favorite Podcast is.. episode that I do every year."

Fred loves the No Agenda show for information you can't get any place else and Kim loves Forking Bullshirt as it makes her laugh.

New Backpack Studio Replaces Bossjock Studio

Backpack Studio is a $10 app for iOs only that makes creating a podcast on your iPhone or iPad super easy. You can even add your image, and show notes and publish them to Libsyn using FTP (are you listening Anhor.fm people).

  • A HUGE amount of slots for sounds for you to play (great for anyone looking for a jingle pallet
  • A nice help screen when you start the app
  • Ability to export in many formats
  • The audio while recording still has a weird echo, but this is not on the recording

Buy it in the Apple store

Mentioned in This Episode

Podfest in Orlando in March

Podcast Movement in August

Logical Weight Loss Podcast

Let Me Be Your Podcast Guide

www.schoolofpodcasting.com/workwithme

Jan 07, 2019
My Favorite Podcast Is 2018 Edition
01:13:03

Sponsor: Focusrite

[1;23]

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

My Favorite Podcast Is 2018

CLICK HERE for a PDF featuring expanded descriptions and links to all the shows mentioned

Thanks to everyone who sent in their submissions. These are in no apparent order:

2:57 My Dad wrote a Porno - Sent in from Anna Seewald from Authentic Parenting - Parenting From the Heart

4:44 Assumptions Podcast (with an Atheist and Christian co-host a show ). Sent in from Alexander from Dear Subjects  (help Alexander build the new nation

5:32 Hardcore History Sent in from Arnie Chapman the Football History dude. Learn about the history of foot

6:57 Films on Trial (which has great debates, and is very unique) -Sent in from Brad of the Cinema Guys (they love movies!)

8:13 The Nolecast: Florida State football analysis - Sent in from of the Brandon of the Florida Focus Podcast ( A College Football Podcast)

9:26 The Art of ManlinessSent in from Chris Nesi of the House of Ed Tech Podcast (changing the way teachers teach )

10:43 Imaginary Worlds ( Sci-fi genre narrative ) Sent in from Dave of the DC Onscreen podcast (A podcast about the DC Universe, specifically on screen) 

11:49 Meet the Holifields ( a great, fun, entertaining behind the scenes of a married couple) Sent in from Eliquitie of the Travel Gluten Free Podcast (Enjoy Food, Enjoy Travel, Enjoy Life )

13:29 The Model Health Show  (variety topics in addition to fitness)- Sent in from Ernie of the Snooks and Lovey podcast (insights into a new married couple) 

15:10 Crime Writers On  (cause Haley just wanted more Serial talk) - Sent in from Haley Radke of the Adoptees On Podcast (Where Adoptees Discuss the Adoption Experience )

17:49 Cliff Ravenscraft Show Sent in from Josh of the Corner Cutters Podcast (all about Solving the Rubik's Cube in record time

19:04 Dave predicts Cliff will be a life coach back in 2014

20:00 The Remnant with Jonah Goldberg Sent in from Josh of the Saving Elephants Podcast ( conservative values with a mercifully modern twist ) 

21:39 Bill Bur's Monday Morning Podcast (it makes Josh laugh, best ad reads ) - Sent in from Josh Liston of the On the Bubble Podcast

23:39 Jody Mayberry Sent in from Josh Rivers of the Podcast Experiments Podcast

25:28 The Feed the Official Libyn Podcast -Sent in from Justin of the Optimal Living Daily (The Best Blogs Narrated for You Daily)

26:27  The Big Story ( In Depth look on Canada, in quick chunks) Sent from Mark Des Cotes of the Resourceful Designer Podcast (helping graphic artists/ web designers)

27:28 Uncivil Podcast ( an amazing mix of storytelling and conversation) Sent in from Mark Shapiro MD  of the Explore the Space Podcast (Examining the interface between healthcare & society)

28:52 The Newsworthy (a great short podcast with the latest news) Sent in from Matt Rafferty of The Author Inside You Podcast (encourage authors to write and publish their first book). Hear Erica on Podcast Junkies

29:58 Reply All (a show about the Internet) Sent in by Max Prescott from of the Aviation News Talk Podcast (General aviation podcast)

31:11 Free Field trainingSent in from Mike Wilkerson of the What Cops Watch Podcast (Go behind the badge).  Hear the review of What Cops Watch on the Podcast Review Show

32:40 The Bill Simmons Podcast - Recorded when Monica Rivera from the You Wanna Do What? (giving you the nudge you need) guest hosted on the Ask the Podcast Coach.

35:37 Philly Who? ( Amazing Interviews from Philadelphia People ) Sent in from Miss Ileane Smith of the Ms Ileane Speaks Podcast ( great social media tips) Ms Ilean might check out Twisted Philly

37:54 Online Marketing Made Easy (Amy Porterfield) Sent in from Natalie of the Unreserved Wine Talk

40:00 Without Fail Sent in from Randy Cantrell of the Grow Great (short business advice delivered daily)) and Leaning Towards Wisdom Podcasts. 

41:20 The Jeff Ruebin Jeff Ruebin show ( unique guests with great discussions) Sent in from Sandy of the Made in Museums Podcast (curious museums for curious minds)

43:05 Security Now Sent in from Garret of the Good Patron podcast (on supporting musicians) 

43:43 Case File (true crime) Sent in from Scott Johnson of the What was that like? Podcast (Real people in unreal situations)

46:08 Podcast Rodeo Show Sent in from Scott Orr of the Code 3 Podcast ( Firefighters Podcast) 

47:41 On BeingSent in from Gregory of the Collected Clan (conversational biographies of relatable people)

49:40 School of Podcasting (you'e looking at it) - Sent in from Stephen of the Mind Over Stress

50:33 Stacking Benjamins Sent in from Steve Stewart at www.stevestewart.me

52:00 The Thomas Jefferson Hour (history podcast)  Sent in from Terry of the Discovering America

54:07 School of Podcasting - Sent in from Todd of the Keto Confidential (about the Ketogenic Diet)

56:13 You Wanna Do What? Sent in from Zack Demopoulos of the Rasing (pa) Rents (tips for Caregivers)

58:38 Speaking Your Brand - Sent From Zita of the Ritual Recipes

59:14 School of Podcasting - Win Charles

 Podcast Talent Coach - Sent From Dave Jackson from the School of Podcasting

1:01:10 Broken Record (behind the scenes of music) submitted by Eric K Johnson from the Podcast Talent Coach show (helping you create engaging content)

Let Me Help You With Your Podcast

If you want to learn at your own pace, join the School of Podcasting

If you have specific questions or are looking for a Podcast Mentor check out www.schoolofpodcasting.com/workwithme

Dec 31, 2018
Turn Your Podcast Into a Book with Dave Chessen
36:42

Dave Chessen is known as the Kindlepreneur and is the host of the Book Marking Show and has turned his blog into a podcast. His show has a great format as he talks about a strategy in his show and then interviews someone who is using that strategy.

Where I've Been: 2 Minute Tips Podcast

1:40

I was interviewed on the 2 Minute Tips podcast where we talk about my experience as a presenter and my 20 years as a corporate trainer and any tips on making good presentations. Check it out at http://2minutetalktips.com/davewhen

My Favorite Podcast Question of the Month

2:37

If you'd like some exposure for your show it's super easy. Send in your answer and give the following information

  1. You #1 favorite podcast (only 1)
  2. Where can I find it (website)
  3. Why is it your favorite
  4. Your podcast (if you have one)
  5. Where can we find your show?
  6. What is it about?

See www.schoolofpodcasting.com/contact

Deve Chessen Behind the Scenes of Launching a Book

4:16

I interviewed Dave Chessen for my More Podcast Money podcast, and in listening to the episode I felt you would appreciate it because:

  • Many podcasters at events have mentioned writing a book
  • There are plenty of strategies that align in both launching a podcast and launching a book

In this interview, you will hear:

  • Planning with the end in mind
  • Tips on getting good artwork/book cover on a budget
  • The importance of editing
  • How podcasting has helped his brand
  • How much you can expect to spend on launching a book

Check out Dave at Kindlepreneur.com  and his Book Marketing Show

amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS)

Kindle Keywords article

Great Podcast Starter Kit Q2U Podcast Pack

28:28

If you are looking to start a podcast, this is a great package. 

  • Cardioid polar pattern is effective in minimizing noise and off-axis audio that can cause feedback.
  • Frequency response of 44.1 / 48 kHz, 16-bit resolution. Low-latency headphone monitoring w/ a level control.
  • XLR and USB outputs to record to Mac or Windows-based computer while at the same time connect to a mixer, preamplifier, or PA system.
  • On/Off switch controls both USB and XLR audio outputs. Microphone is plug and play requiring no driver installation.
  • Practical & necessary accessories like a mic boom arm that offers 28" of arms reach, a pop filter that softens explosive sounds, & more in the bundle.

All this for $105.

If you bought similar items

Samson Q2U Microphone $59

Boom Arm $54

Headphones $35

Windscreen $3

Pop Filter $10

Total would be $161 (You save $56)

Check it out

As an Amazon Associate, I earn from qualifying purchases

The Software on Dave's Computer

32:02

 
Podcast I Will Be Loading On My New computer

Mentioned In This Episode

Kindlepreneur.com 

amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS)

Long Tail Pro Software

Beaver Builder Software

Divi Theme

Free Baby Steps Podcast Course 

Jim Harold

Free Headline Tools

Work With Me

If you are ready to start a podcast www.schoolofpodcasting.com/start

If you need a podcast mentor see www.schoolofpodcasting.com/workwith me

Dec 24, 2018
Loyal Dax Shepard Fans Are Selling Out Theaters
48:49

 

Today we hear from Try Heinritz of the Blacklist Exposed reveal what it was like to see Dax Shepard record his podcast in a sold-out Chicago Theater.

Sponsor: Focusrite

2:53

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

Dax Shepard is Selling Out Theaters so People Can Watch Him Record His Podcast

Dax Shepard is the man behind the Arm Chair Expert podcast (voted best one of the best of in Apple Podcasts).  He has taken his show on the road.

Here is what it shows when you go to buy Dax Shepperd Tickets:

Hi, I'm Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories.

We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment.

What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human truths without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert.

His event in Los Angelas at The Theatre at Ace Hotel (1600 capacity) in January is also sold out.

Tips and insights from Troy

4:37

  • Start on time
  • Maybe have some sort of playbill so people know what to expect
  • The warm-up act was great
  • It was cool that the band customized the music basic on the location
  • Dax was uber-prepared and next lost control of the conversation
  • He provided a story that he told the audience he won't include in the podcast

You Could Do an Online Event With Two Simple Tools

Yes, people may not travel to come to your event, and for those people, you can do an online event using Zoom.us (up to 100 people for $15) and Eventbrite.

Eventbrite pricing is 2% + $0.79. If you want to be paid before your event, then the pricing is 3.5% + $1.59. If you want a free event, there are no charges (so if you wanted to sell 100 tickets you could do it for free).  Ticketleap is another option for ticketing

Holding a Local Event

17:55

David Hooper has a history in the music marketing business and held many events. I love both his Big Podcast and Red Podcast. He recently has stepped into the podcast world and has already held two events for podcasters (and has a 93,000-word book coming out in 2019). I've known Dave over a decade (and have appeared on his Music Business Radio show on the radio/podcast). Here are some tips from Dave

  • Early bird sales can boost sales
  • Make sure the event fits in with your brand especially when choosing a venue
  • Ask your network for suggestions on a venue
  • Some places you may get for free on off nights (like Tuesday)
  • You need an agenda. Don't "Wing it."
  • You will probably bring in a PA system sooner than you think.
  • Make sure there is plenty of time to give attendees a break (food, bathroom, etc) if its a full day event
  • People appreciate a slower pace than cramming too much content into the vent.
  • Behind the scenes of his Nashville event.

Lots of good bloopers at the end of the show from out talk

The Question of the Month: What is Your (ONE) Favorite Podcast And WHY?

44:30

I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following:

  1. The name of the show (ONLY ONE)
  2. The website of the show
  3. What it's about
  4. Why you like it 
  5. Then provide the same about your show (name, location, and what it's about).

I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put “December question: in the title

 

Work With Me

www.schoolofpodcasting.com/start

www.schoolofpodcasting.com/workwithme

 

Dec 17, 2018
Dr. Ryan Gray Prescribes Value and Consistency Above All
46:40

Today we are joined from Dr. Ryan Gray from the Medical School Headquarters and he shares his philosophy of starting and growing his podcasts.

The question of the Month

What is your ONE favorite podcast for 2018? Why is it your favorite, and where can I find it (then tell us about your show and where we can find it)

For more information see www.schooolofpodcastin.com/contact

Dr. Ryan Gray of the Medical School Headquarters Podcast

4:17

Ryan is currently publishing seven different shows

6:55 Start a website with a positive vibe to help medical students

7:55 He was nervous about starting and waiting six months to launch

9:30 How by starting too broad he rebranded his show

11:00 What enabled him to transition from Doctor to Podcaster?

13:45 How he sought out companies that had content that fit his audience

15:28 How he goes about adding a show to his network

17:40 How his sales pitch is not a sales pitch

21:34 How many shows is he planning on launching

23:13 How much of the day to day stuff is he doing?

24:58 What are his first two employees are doing?

26:14 How he had made lifestyle choices to make this work

A family that podcasts together stays together

28:10 Ryan also has three books and he shares how he put them together and worked with Morgan James Publishing

30:10 Ryan's Advice to people wanting to follow in his footsteps but in their niche

32:00 Ryan's Experience with NFC Chips (Dave had found some on Moo.com, there are programmable card on Amazon)

33:40 Promoting his podcast at events

35:50 His biggest success and his biggest failure

37:50 Biggest mistakes new podcasters make

How do you build an audience - one person at a time

39:25 Has he ever missed an episode?

Main Takeaways

He start by first providing value to his audience - not money, not downloads

He does things other people don't (engages people at his booth instead of staring at his phone)

His wife supports his plan, and now he is supporting hers. For more on this needing support see the "Three Things Every Podcaster Needs" episode
 

My WordPress Updated to 5.0 HELP!

43:20  If you're website updates automatically you can install a plugin called "Classic Editor"  that makes the new version of Wordpress look like the old version of your website

Work With Me

Join the School of PodcastingPodcast Mentorship Program

Dec 10, 2018
11 Steps To Grow Your Podcast Audience
55:37

Because of My Podcast: I Get to Talk to NFL Players

1:30

Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience

Sponsor: Focusrite

3:34

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

The Question of the Month: What is Your (ONE) Favorite Podcast And WHY?

I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following:

  1. The name of the show
  2. The website of the show
  3. What it's about
  4. Why you like it 
  5. Then provide the same about your show (name, location, and what it's about).

I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put "December question: in the title

How to Grow Your Podcast Audience

1. Give Your Audience What They Want

7:14

  • Know who your target audience.

Some things you’ll want to have to create your target client avatar are:

Name
Age
Occupation
Brands They Use + Purchase From
What Kind Of Language They Use
Where They Spend Their Time
Their Pain Points
What They Hope To Achieve + Accomplish

STALK your target audience.

  • Participate in online groups to listen to what they are talking
  • Use something like Google Forms to create an audience survey (see this episode on creating surveys)
  • Get some constructive feedback from your show. This needs to come from someone who you feel is your target audience
  • Go to Amazon and look at books and see what is in the table of contents
  • Kindle Unlimited has access to magazines (see what the magazines are writing about)
  • Check your stats and look for trends
  • Have good audio quality. If you use a Yetti, make sure you are using it properly. Do not use the built-in microphone of your laptop

2. Make Your Titles Count

14:03

  • The titles of your episodes can boost the number of downloads. Do NOT name your show NAME OF PODCAST EPISODE 16
  • Try to have at least 300 words for your show notes
  • Make sure your listing in Apple podcasts has the proper link to your website

3. Get Your Podcast On Their Device

16:55

    • Have subscribed buttons for Apple and Google Podcasts, Stitcher, TuneIn, Spotify
  • Have directions with a screenshot on how to subscribe
  • Show them how to subscribe on Facebook and YouTube
  • Get an app if your audience isn't too technical
  • I use the Subscribe and Follow Plugin for my Subscribe Page

4. Make It Easy To Share Your Show

23:00

  • My favorite plugin for this is Social Warfare
  • Click to tweet (free)
  • NFC Business Card ( from Moo $22 for 20). NFC Business Cards should work with most Android devices and newer iPhones. Digital Business Cards work with any NFC-enabled mobile device. Here is a video https://youtu.be/tn3rHz9JR5I Sadly Apple aren’t playing ball right now. That’s not to say things won’t change in the future though – and we’ll certainly keep a spot warm for them on Team NFC!
  • Create Show notes worth Sharing

5 Get On Other Shows

26:55

  • Others shows have podcast listeners
  • Do your research
  • Do you bring value to their audience?
  • Be personal - no form letters
  • Help a Reporter Out
  • PodcastGuests.com 
  • Be the guest you'd want to have on your show

6 Interview Other Similar Podcasts Hosts

29:47

  • Can they bring value to your audience?
  • Do a unique interview that inspires them to share
  • Do all the work for them so all they have to do is copy and share
  • Realize this may not boost downloads, but it boosts your network
  • Podcastguests.com

7. Use Social Media

32:28

  • Ask your target audience what platforms they use
  • Promote on those platforms
  • Direct them to a page to listen and subscribe
  • Automate Your Sharing (Libsyn, Blubrry, IFTT)
  • Consider adding your show to youTube
  • Check out Recur Post (mentioned in episode 646 with Steph Taylor )

8 Pay For Exposure

36:34

  • Facebook ads
  • Spotify Ads
  • Overcast.fm ads
  • Cheapest I've heard of $2 per subscriber (and often more like $4 per subscriber)
  • You might want to advertise on other shows

9 Always Be Promoting

40:35

  • Setup a signature in your email with a link to your website. If you use Gmail, you can set this up. For a slightly "fancy" email check out Wise Stamp
  • Use a system like Slick Text ( text  ' sop ' to 31996 and you will get two links to subscribe on Android or Apple )
  • You might consider giving out T-shirts or posters to put in the back seat windows of your car from Teepublic
  • Get business cards that promote your show (with or without your contact information). Cards from Moo are roughly 30 cents each. Gotprint.com has even cheaper prices.

10 Go To Events

44:12

  • Go to Podcasting Events - not to grow your audience, but your network
  • More importantly, go to events in your niche
  • Check out www.meetup.com

11. Build Your Promotion Team

47:07

Moving Forward:

You need to make it interesting:

Everything has been said before, but it’s never been said by you. Your point of view is what makes you interesting. — Jory MacKay You might ask yourself, "how can I cover this in a way that only I can?"

Sean MCabe had mentioned how there is are things you feel comfortable with, and there are things that nobody is talking about. Your content is where those two intersect.

Be Patient

It took Seth Godin four years to pull away from being "just another blogger" to being, well, Seth Godin.

It took Jerry Seinfeld 17 years to have his show (he appeared on the Tonight Show for nine years before getting his own show, which was almost canceled)

Mentioned in this Show

Emily Prokop and the Story Behind Podcast

10 Thousands Downloads Per Episode in Five Months Noah Tetzner Interview

Northeast Ohio Podcasters Meetup

FNC and Regular Business Cards From Moo

A Star is Born Video Clip

Recur Post (mentioned in episode 646 with Steph Taylor )

Teepublic for t-shirts

Moo for business cards

Social Warfare Plugin

Social Subscribe and Follow Plugin

Let Me Help You Start Your Podcast

Dec 03, 2018
Where Are All These Downloads Coming From? Steph Taylor on Tracking the Source of Your Listeners
47:36

SPONSOR: Focusrite USB Interfaces

2:40

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

Libsyn.com Rolls Out Custom Tracking Codes

3:21

Libsyn.com recently rolled out custom tracking codes for those on their advanced stats. This allows you to enter a code(s) for an episode so you can track where your podcast comes from. Most podcast hosting platforms give you access to geographic data, and insight into what apps people are using as well as the number of downloads. The good news is anybody can share your podcast. I've known people who had giant boosts in downloads by having a popular blog link to their website. If you had a tracking code for that episode on your website, you would get more than "A player" or "A browser" you would be able to see the source of your downloads. 

In doing a quick test I made a link for my newsletter, and more my website so I could see that yes, both of those sources had people listening to my episode. 

Get a free month at Libsyn.com using the coupon code sopfree

 

What If I Don't Have a Libsyn Account?

You can use what are called UTM (Urchin Tracking Module) which is a format used by Google to track things. You can go to https://ga-dev-tools.appspot.com/campaign-url-builder/ to create a campaign. Here is a link to a video that explains it (from Google)

Steph Taylor From the Socialite Podcast Sheds Some Light on UTMs

7:48

I met Steph at We Are Podcast 2018 in Melbourne Australia. She is awesome, and once saved me from a giant cockroach (a long story for another time). She's only been podcasting for around six months and is having huge success (thousands of downloads). Check out her show "Socialite" at https://stephtaylor.co/

Much like the Libsyn Custom Link, you can use a UTM to track where your show is being heard (the source). 

Some other takeaways from my talk with Stephanie:

How to know what social media platform to use

The social network that you may not be using

She uses Recur Post to automate some of her postings

She uses a Pinterest template from Creative Market

How she uses automationagency.com to trim down her publishing stress

Because of her podcast, she got to speak at We Are Podcast 

Her strategy to maximize her launch

The Question of the Month: What is the Book You Refer to People the Most?

28:29

Jonathan Bloom from the Weekly Awesome Podcast- The Bible

Paul from the Fight Through Podcast like the Fighting Through Book (his Dad is the author)

Dennis Looney from the Gridlock MBA - All Marketers Are Liars By Seth Godin

Josh Liston On the Bubble Podcast - A Man Called Ove (Fiction), H is for Hawk (non Fiction), The Halo Effect (business)

Stephanie from the Virtual Ex Pat - Global Soul 

Todd Brant from the Why Urology podcast - Quiet the Power of Introverts 

Win from Ask Win - Big Magic  and her own book I, Win (about her journey with Cerebral Palsy) 

John Friedl (Professor Slots) - Persuasion (only 200 years old) and The Deed of Paksenarrion (fantasy literature trilogy)

The Question of the Month For December

43:32

For December it is time for your yearly tradition of answering the question, 

"What is the ONE podcast (if you can only pick one) podcast (your favorite). Where can we find it? And WHY is it your favorite. Lastly, where can we find your show and what is it about?

See www.schoolofpodcasting.com/contact (if you record and email it, please put "December question of the month)

 

Mentioned in this Episode

Link to Official Google Video on Google UTM and URL Builder ( https://youtu.be/pNRgUq5sDhc )

Google Analytics Academy from Google

Recur Post (Automated posting)

Creative Market (Graphic Templates)

 Focusrite 2i2

Free Course on Google Analytics

Web Hosting and Domain Names

Get a free book at Audible

Sign Up To Be an Audible Affiliate

Ready To Start Your Podcast?

If you're looking for step by step self-paced tutorials go to www.schoolofpodcasting.com/start (and start a monthly membership)

If you are looking for consulting or mentorship see www.schoolofpodcasting.com/workwithme

Nov 26, 2018
The Courage to Make Mediocre Things - Cathy Heller from Don't Keep Your Day Job
42:40

 

Cathy Heller is a talented musician. She's been signed by two major record labels, but unfortunately, she's also been dropped by two record labels. I've always told podcasters to go to their potential audience and find out what kind of content they need. That is exactly what Cathy did, and it worked. She found out what type of music was being licensed into commercials, TV, and movies. When she created the type of music her audience (producers) needed it worked to the tune of hundreds of thousands of dollars. When things were going great, how did she pour gasoline on her success? She started a podcast (Don't Keep Your Day Job).

A Podcast Started in the Closet Now Has Three Million Downloads

Here are some points from my talk with Cathy Heller:

People are thirsty to hear what is really going on their life as social media shows a filtered view 

Cathy shares how as a musician she got a record deal twice and was dropped twice - how she pushed through

She was making a decent amount of cash working a job that didn't fit her purpose

She looked into what was working in the music business and the politely persistent 

She created 30 mediocre songs as she worked on making the type of music that would work in commercials, movie, TV, etc and threw them away.

The difference between a hobby and a business is when you think of doing something for other people. 

Everyone has to start off being mediocre. It takes time and courage to start mediocre and then work on polishing your craft.

Her success was in an area that she never planned on, but people starting asking, "How do I do this?"

She said, "What the heck, let's see what happens with this."

Her music leads to licenses which lead to her agency, which lead to her course, which leads to live events and all of these item fed each other.

She started her podcast 21 months ago in a close and now has over 3 million downloads

She had to do something that made her stand out. 

She did what she said she would do. 

For more information check out her website at www.dontkeepyourdayjob.com

How To Go “All In” on your Dream Job

Tim Paige has done what many podcasters have dreamed of, he quit his day job. In a podcast on Facebook, he shared how he did it.

Some people feel that the one thing keeping them from “Making it” is this really inconvenient thing called their day job. Their “side hustle” is currently bringing in $34 a month, but for some reason they think that if they only quit their job the pressure of seeing your life's savings being caught on fire will inspire you to leap into action to find a way anyway to make a living “Doing what they love.” So I love this report from the front lines on how Tim actually quit his day job. Check out Tim at thevoiceoftimpaige.com or www.makemyintro.com

Here are some key points:
Don't quit your day job until it is costing you more money than keeping your day job. So if you turned down 40,000 worth of work because it conflicted with your 30,000 jobs, then it's time to quit your day job. This was the case for Tim.

Tim also has a TREMENDOUSLY SUPPORTIVE Spouse. For more on this check out my last episode, The Three Things Every Podcast Needs (positioning yourself for the long haul).

Tim got out of debt so that his expenses were minimal after quitting his job. He had three jobs doing anything he could to get out of debt and it took him three years.

For the first three years of his side hustle, he reinvested in his business.

Be open to opportunity. He didn't turn down jobs – even if he didn't want to do it. This makes him appreciate it when “dream jobs” come along.

Get your mind right. When he panics, finds himself envious of others, he is not doing his best work. This hurts his business.

Mentioned In This Episode

Episode 100 of Cathy's show 

Podcast Mentorship Program

Monthly Membership to Start Your Podcast

Nov 19, 2018
Positioning Your Podcast For the Long Haul (Three Things You Need 2018 Version)
48:57

How do I do so many podcasts? I get that question all the time. How do I stay consistent? How do I set my podcast up for the Long Haul? I'm fresh back from Speaking at DC Podfest, and I did a new version of the presentation called "3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting" and this is a revamped version of an episode I did years ago (with new information and new insights). 

2:45 How podcasting is like an iceberg, and today we are talking about the part of the iceberg that is under the water, but still important

Podcast Mentorship and Launching Pad

I have a mentoring program where I work with you, but as the new year is right around the corner I wanted to create a limited time program with limited access. Here are the details

We meet for six weeks to get your podcast up and running. These calls will be recorded.

I will help you research your topic to help ensure you contact impacts and inspires your audience

You will have clearly defined goals for your show 

You will have the best podcasting gear that fits your budget

You will have instant Access to me during this six weeks. With this in mind, I'm offering this to a very few people. 

Our coaching calls will be used to produce a new podcast spotlighting the making of your show, and giving your more promotion. 

You also get a year of membership at the School of Podcasting (which includes more group coaching, private Facebook group, and courses)

If you are interested, go to www.schoolofpodcasting.com/youpodcastlaunch

Homework: Question of the Month

5:55

At the end of the month, I like to feature a podcast with your voice in it. I ask a question, and we all learn together. 

This month's question is "What is the book you refer the most?" I'd love to hear your answer. Go to www.schoolofpodcasting.com/contact 

and submit your answer (put "November Question" if you email me).  I need the answer by November 23rd, 2018

Also, if you have found love via podcasting, I am working on the question of the month for February. 

3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting (2018 Version)

7:52

The three things you need are

Attitude

This is the "I think I can, I think I can." It does take some time to get your podcast momentum going (your podcast is a bit like a Locomotive - not a race car)

It's not all about downloads, and think about being in front of a room of "only 200" people

11:55 Why monthly download stats are crap (or at least misleading)

14:25 What podcasters can learn from Oprah

16:10 How to calculate how many downloads you should be getting

Health

We are going to dig down, work longer, work harder, and go, go, go, and we end up burning ourselves out

21:05 Robby Tonins the great motivational speaker who loves to push you to sleep when you're dead

23:00 The suicide rate has risen 30% since 1999 in America. Podcasters/Entrepreneurs may be more prone to become depressed

25:15 There is no such thing as "multitasking."

26:20 Avoid the drive-through

26:50 Dave's new wife Alexa

Support

28:30 Relationships can cause Stress

30:15 Marriage Advice from the Divorced Guy

31:05 Be sure you know what your partner is thinking instead of guessing

33:30 How much time do you have a day to devote to your podcast?

35:15 Generalities of Men and Women

37:05 The Crazy Cycle

38:20 How to respond to Zingers

39:18 Handling Stalemates

39:50 Date Night on Steroids

Final Thoughts

41:43 Fast food is Not Fast

43:05 I love Evernote

44:05 I love Todoist

44:30 Do not read your email first thing in the morning

Mentioned in this Show

DC Podfest

Love and Respect Book

The Seven Habits of Highly Productive People

Get Free month a Libsyn.com using the coupon code sopfree

School of Podcasting

Your Podcast Launch Mentorship Program

Nov 12, 2018
How to Start a Podcast Network: The Good, the Bad, the Ugly
01:12:42

We all want more listeners. We feel we have tried everything (have we?) and one option that all the "big" shows seem to have in common is they are part of a Podcast Network. Many of these require large amounts of download that your show may not achieve. You may be thinking of starting your own Podcast Network. I've interviewed some friends of mine recently (and some over the years) about their networks and assembled all that information into this episode. If creating a podcast network is not for you (it is a lot of work) you may be thinking that joining a network is a better choice. I share some things you might consider before joining.

Sponsor: Focusrite

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

 

Podcast Network Interviews:

So You Want to Start Your Own Podcast Network

5:10

You need to be able to answer the question, "Why do you want to start a podcast"

There are two type of networks. One is run as a business, and the other is focused more on cross-promotion (or a mixture of both).

14: 40 A network where the shows are around a single niche (Horses, hiking, dancing, education, microbrews, etc) are easier to monetize, easier to optimize on the web.

Naming your network should be obvious. A cryptic name will slow the growth of your network.

16:17 Create two logos (square and rectangle) and keep it simple. Make sure it looks good small, or huge. Don't make the logo yourself unless you're a designer. Check out podcastdesigns.com (tell them the School of Podcasting sent you) and there are other services like Kappa 99, 99 Designs, where many artists create your artwork and you select the best. I recently used Kappa99 for my Six Shooter podcast and used their "one time jobs"  (under the More menu) to have my artwork done for $49.

20: 40 Define what your podcast network's purpose is. Define what your network will do for the members of the network.

23:00 How to add a show to your network. Start off with a general show, and then expand out and niche out. Have your criteria in place to help you decide if a podcast fits. For example, Daniel J Lewis only wants clean shows on his network.

26:58 How to add hosts to your network. Glenn and Christopher audition their hosts by bringing them on the podcasts as a guest. Most hosts don't want to work with a brand new show as you are not bringing anything to the network ( they are looking for a win-win situation).

34:15 Create a contract between the network and the hosts. This defines what is expected, how people get paid, what will get you fired, and every other situation you can think of that may happen.  By having these (at times) awkward conversations you avoid really awkward conversations in the future. When people know what will happen if they want to leave, they can plan accordingly, and expectations are set, and you can go through that situation without sacrificing the personal relationship because the business relationship didn't work.

40:36 Paying hosts a percentage of the advertisement (in some cases based on downloads) is a nightmare you want to avoid. Glenn pays his hosts a flat rate. Daniel also bills primarily using a flate rate.

43:26 Glenn has it in his contract that he can edit a show if they say something offensive that does not fit the network's brand.

44:33 Another way to pay the hosts is through a profit sharing program which allows them to keep a larger amount of advertisements that they bring to the network.

46:50 The more shows you add, the more work is involved chasing advertisers, doing paperwork, editing shows.

48:30 If you have too diverse a set of shows, you won't be able to sell ads across your entire network.

50:30 How do you handle the website? Does each show have its own website? Are all the shows under one website? Who is in charge of updating it and managing the backend?

54:54 The positive side of having a network for building community, focusing efforts, and having sponsors that keep coming back.

57:55 Harnessing the power of your audience.

59:45 The benefit to the podcast listener

1:02:38 A Network can be as simple as a page that shows all of your podcasts (such as powerofpodcasting.com )

1:03:51 The Bolden theme from Second Line themes is built for a network. Marcus Couch of the Bulls Podcast uses it for his new Bulls network see http://Bulls.fm He used the WP-all import plugin and has it automatically pulling in everyone’s show by checking the feeds every hour automated.

Should I Join a Podcast Network?

01:04:07

Here are Some Things to Consider When Pondering Joining a Podcast Network:

  • Is your show a good fit. In the same way that if you want to be a guest on a show YOU NEED TO DO SOME HOMEWORK
  • Are they taking submissions
  • Do you have to change media hosts?
    You might lose your stats...
  • Do you have to redirect your feed?
    Can you take your feed with you...
  • Find someone on the network and ask them about before and after numbers?
  • Ask them for the details if you bring a sponsor of your own.
  • Is part of the bonus an advertisement rotated on the site? Really?
  • Is the platform built on a non-free service?
  • Does being on a network help? When cross-promotion is done right sure. I know personally, I've heard or pre-rolls on other shows and never been inspired to check them out. If the host says something that proves they listen, and gives it a stamp of approval, I might.

Conclusion:

Podcast networks that are run like a business are a lot of work

When all of the shows are of the same niche, it helps the network grow faster and may be easier to monetize

Get all the details, all the scenarios in writing takes some planning, and strategic thinking for the future, but can save you headaches down the line.

If your goal is sponsorship, you better brush up on your selling skills.

Don't create your own logo unless you are a graphic designer.

Make sure you have a good fit if you are bringing on a new host, or joining a new network.

Mentioned in This Podcast

If this Then That

Divi Wordpress Theme/Plugin

Bolden Wordpress Podcast Network Theme

Focusrite 2i2 see their Website

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Nov 05, 2018
Do Audiograms Boost Podcast Podcast Discovery?
47:46

This week I'm going to give you some lessons I learned from Speaking at We Are Podcast 2018 in Brisbane Australia. We also talk about the effectiveness of Audiograms.

Get a Mentor - Ask For Help

I know a few people who love to travel. Monica Rivera from the You Wanna Do What? podcast gave me a great tip to download any episodes from Netflix to my iPad. George Hrab from the Geologic podcast (who gets to go to all sorts of cool stuff because of his podcast) gave me some heads up on a voltage converter.

It's Rarely as Bad as It Seems

When I heard the phrase "17 hours on a plane (along with some shorter flights for a total of 20 hours)" I thought it sounded like a horror story. I pictured some little punk behind me kicking my kidneys while their parents order another jack and coke from the flight attendant.

In the end, even in coach, I was able to stretch my legs. I had two seats between my fellow passenger in my row and slept off and on. There were probably 3-5 small children who would occasionally cry, but it was not the nightmare I had envisioned.

When I think of things that I have dreaded in the past, they are rarely as bad as you think you're going to be.

Erode Your Comfort Zone

I can be shy. When I go to a restaurant I'm not looking to think outside the box. When I was told that a large chunk of my schedule was planned for me, I got nervous. I didn't know where I was going, and except for a few people, I didn't know who I was with, what we were doing, and what I needed to be ready. We had assigned seats both days including assignments on who to go to lunch with. One day, Sean Desouza was going to cook authentic Indian food (I have never had Indian food).

The Know Like a Trust Factor

I talk about this all the time. When you create valuable content on a consistent basis, your audience trusts you and likes you. If you can share a bit of yourself, they get to know you. When people know, like, and trust you then you have influence.

I know Ronsley Vaz from his "Should I Start a Podcast" show. We may have bumped into each other. I finally got to talk to him at Social Media Marketing World where I was speaking. He asked me if I would speak at We Are Podcast. I said yes on the spot. Who doesn't want to go to Australia? I saved up my pennies (and busted out a charge card) and made it happen.

As I mentioned above, I was nervous. This was a new country, a new conference (for me), with new people. The first day was very good. I got to meet a lot of people. It was somewhat of the "warm up act" for the main event happening the next two days. Every speaker at this event was awesome.  Every person I met was super friendly and shared my love of podcasting. The hotel I stayed at was great.  By the end of day one, you could color me impressed, and I was ready for day two.

By the end of day two, I believe I had met about 95% of the people there including Jules from Hong Kong Confidential. By the end of day two, where I once felt uncomfortable I now felt relaxed.

The Speakers Retreat

When I realized that I was going to be living with a bunch of people I had never met, previously this would have put me way outside my comfort zone. By this point, Ronsley had not let me down and I just went with the flow. Here again, it was not as bad as it seemed and was actually kind of fun (in the end we just slept here, and all the speakers hung out at a second house).

I would start the day with some sort of healthy pancakes made from buckwheat and for toppings I had some sort of berries instead of maple syrup. Different? Yes. Delicious? Absolutely.

The conversations were awesome, and the jokes and laughing were endless.

More New Things

The following day I had Indian food for the first time. As I was told I was a "Picky Eater" growing up, I assumed I would not like this. I loved it. Sean is launching a course in the future to show people how to cook these types of meals quickly. I'm in.

I was scheduled for a session of Holographic Kinetics. I had no idea what it was, but I had heard that "it was a bit woo-woo." All I knew was Ronsley had selected a few people to do it, and I was one of them. I was not here to judge. I was all in.

Holographic Kinetics is an advanced Aboriginal healing technique based on an ancient understanding of Lore, the universal laws that govern the creation, and the knowledge that everything in nature is alive and can be communicated with.

Thoughts and emotions from difficult experiences in the past can become trapped in a person’s body to create realities.

When experienced in the past they affect the present, which in turn affects the future. Once trapped, these energies are carried through time, negatively affecting people’s lives. These trapped energies interact with the external world, and following the law of attraction, like attracts like, they will attract to themselves similar negative experiences. More Info

This was the first time I had ever tried it, and it did help me connect some dots from my past. If I'm a better, more confident person, I don't care how I got there.

My New Australian Family

For me, this was an experience that was truly hard to put into words. I rarely checked email, got almost no sleep, and just enjoyed the beauty of Australia, and the friendship of some truly great people.

Jordan Harbinger is hilarious and his wife Jen is a walking firecracker of energy. Check out Jordan's show ( I love feedback Friday) and I went through his level 1 (free) of his Human Dynamics course. Jordan is all about learning and he shares some great insights in his course.

Nicole Baldinu and Omar Zenhom are the team behind $100 MBA which I had heard of, and I had also heard of Webinar Ninja software. These two are the brains behind both those entities. I enjoyed talking books with them at breakfast one day and Omar's talk on building teams really opened my eyes

Steph Taylor creates the podcast Socialite. She is always smiling and with her accent its a bit like learning about Instagram from Mary Poppins. I LOVED her presentation on having a plan for your podcast launch.

Sean D'Souza - Sean is not a know it all, but yet, he seems to know everything (he is the man behind Psychotactics). His presentation on developing skills was very cool ( Energy + Confidence = Skill) and has me rethinking how I present things at the School of Podcasting. He has a podcast called Three Month Vacation. I can't wait to learn how to cook from this guy.

Leanne Hughes was the Co-MC of the event and has a smile that will light up the room. She was also my hero as the volunteered to take myself, Ally, and Pat to the airport at six AM. I wish I had more time to pick her brain as she is all about making great presentations. Check out her podcast First Time Facilitator

Byron Dempsey is another hero. I had plugged my iPad into to keep it as charged as possible and then forget to put it back in my book bag. Bryon was nice enough to ship it back to the States for me. Byron is a super talented videographer and helps people grow their brands with video.

Laura Peterson is someone I kind of knew as I listen to her Copy that Pops podcast. She was the trooper who had to deal with a presentation clicker that did not want to participate. She is super funny and if you are in front of her, please have her to her "California Girl" imitation. If you are thinking of writing a book, she's your gal.

Ange Henderson is a business consultant that is super friendly, outgoing, and was always there when we needed a food run. THANKS ANGE! She's worked with huge companies like Netflix and I could go on, but just know she's done it all.

Travis Chappell dropped knowledge bombs during his presentation on how to follow up without being a pest. He's one of those guys that doesn't say much, but when he does it is hilarious.

Carl Taylor seemed like a nice guy and was in a pretty good mood considering he had just had his wisdom teeth pulled. This mild-mannered guy had sold three businesses and wrote a #1 business book by the age of 25. Every time I hear the phrase Koala Bear, I will think of Carl who let me know Koala's are not bears. They are marsupials.

Allison Melody is someone I had met at other conferences, but just getting to chill with people builds that relationship deeper. Her presentation on monetizing you podcast had some new strategies I had not heard of. Check out her Food Heals Podcast.

Shannon Morrison is the head of operations at Amplify Media and the founder of Mighty Social World. A super nice guy, and always willing to help with anything and everything.

Jason Malouin is nuts. He has a great laugh and was the co-MC of the event. Jason was a great American to Aussie translator and stopped me from getting a sunburn that would've been on a whole new level. If you're in Australia and need a portrait photographer, he's your dude. Check out his Communicator podcast.

Harry Duran and Natalie Jenkins are my partners in crime at many conferences. They both make me laugh, and occasionally snort. I love them both very much. You know Harry from Podcast Junkies, and Natalie is often taking head shots at events you attend. If she can make me look good, she can make you look amazing. When I found out I was going into the Hall of Fame, Natalie was one of the first people I called to see if she would photograph it.

James Cridland is another person who has been on the show and his the host of the Podnews podcast (And newsletter which has more stories). James was the one who said, "I know a place where you can pet Koala's and Kangaroos" for which I will be eternally grateful. Check him out at www.podnews.net 

Pat Flynn - I've had Pat on my show. I bump into him all the time at events, but never really got a chance to hang. Pat Flynn (much like Harry and Natalie) makes me laugh a lot. I'm here to tell you the guy is hilarious. He is super chill, and he turned the groups on to some great games such as Psyche! and SpaceTeam. Both games are a lot of fun. He has Smart Passive Income, his book Will it Fly is a MUST READ, his Smart Podcast Player, and he is now teaching people how to podcast with his Power Up Podcasting.

Shayde Furlong was the "Audio Engineer" for the whole week, and was cool enough to BRING A GUITAR! I enjoyed all out talks, super nice guy.

Ronsley Vaz - The man behind the whole thing. The man behind Amplify media. If I am the Gandalf of podcasting, you are the Jared Easley of Australia. EVERYBODY KNOWS YOU. Check out his Content Amplifier it's amazing (and it's free) as well as his podcast "Should I start a podcast" at http://wearepodcast.com/shouldistartapodcast/

Rochelle Fernandes is always happy. How do you do that? Anytime we needed something, there she was. Amazing.

Katherine Maslen of Brisbane Natural Health - Thanks for sharing your team. Your passion for helping people lead healthy lives is amazing. You're a great Mum.

Quick Hits

Jackie Campbell of Breaking Business podcast had a great story that sometimes you have to STOP to start

Every author/artist has the same keyboard

Viral Sweep looks like a cool tool for growing your list if you have $49/month

UTM Links in Google Analytics allows you to track where your listeners are coming from (kind of)

Laura's link to her Show notes template

Check out his Content Amplifier

If you use Stripe for payment processing you won't believe the information you get from Profitwell (free)

Conclusion

Sometimes you have to stop gathering data and start with what you know

It's rarely going to be as bad as you think it is

Where I Will Be

November 5th Libsyn Podcasters Meetup 5-8 PM ET 

November 9-10 DC Podfest - Keynote Speaker

How Effective are Audiograms at Growing Your Audience?

Check out the previous episode where we discuss how to use an audiogram (Episode 616 )

Elikqitie from Travel Gluten Free - has not found shows through audiograms

Daniecae Next to Nothing Podcast (gaming Podcast) twitch.tv/danicae

Vanessa from Vanessa's View Podcast 

Garret Godfried - Good Patron

Emily Prokop from the Story Behind Podcast - and the Hate to Weight Podcast

Jonathon from Weekly Awesome 

Steve Stewart from Stevestewart.me mentioned Powtoons and Bobbi Rebell here is her tweet example

Bryan from  engagingmissions.com 

Mentioned: Episode 616 on Three Audio Gram Tools

Ready To Start Your Podcast?

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Do you ask a question and get 14 responses (but no answers ) when you post on Facebook? 

I can help eliminate the noise, and listen to what you want, and help you get what you need.

Join Today to take my step by step tutorials on your own schedule

If you are looking for a one on one podcast mentoring program, I can do that as well .

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Oct 29, 2018
11 Things Podcasters Can Learn From Netflix
26:35

Today on episode 641, I'm in Australia at a conference but I'm still here giving you ideas and insights to help you with your podcast. I've been spending a fair amount of time on Netflix, and I've noticed something.

Sponsor: PodcastGuests.com – Get More Guests -Be Featured on More Podcasts

[1:36]

 

You Should Run Your Podcast Like Netflix

3:45

130 Million Worldwide
4.2 million are still shipping DVDs
Projected to pay 7 billion for content
11 Billion in Revenue in 2017
23% of Us adults stream daily
70% of users binge-watch shows
A user avoid 160 hours of ads per year 6.7 days

6:38 They make it easy to get to the content and skip how the sausage is made

9:30 Many of their episodes leave you wanting more, and tease the next episode (see Making Oprah )

9:53 They aren't doing typical content, and they are being creative

11:47 They changed their format to fit their audience and their business plan

14:08 You should watch your industry and niche and see if there is a place for your show

17:35 They seems to be easy to work, they aren't jerks, with which is attracting talented people

18:55  They monitor what their audience is viewing and make similar content (including a teenage tangent)

22:41 You can get Netflix on ANY device.

23:10 Don't hire pedophiles and alleged rapists

23: 20 It doesn't always work.

24:14 They put out content to see if it works

BONUS LESSON: They charge for their service. Media hosts like anchor are doomed to fail as bandwidth is not free.

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Oct 22, 2018
Don't Dump Your Podcast For Facebook Live Just Yet
44:11

Today on episode 640 of the School of Podcasting we are looking at Facebook Consumption and how it stacks up against YouTube and Podcasting. Paul Colligan has a new report and it's fascinating.

Because of his Podcast: Troy Heinritz had his name in the Blacklist TV Show

Heinritz Institute

Troy Heinritz has been mentioned on this show many times and today on episode 640 is another time. I was getting caught up on the Blacklist Television show on Netflix and in the "Nicholas T Moore" episode they are looking at the background of a "bad guy" and explain how at one point he had stayed at the Heinritz Psychiatric Center in Concord.  Troy also explain how they had mixed in a fan's name into an episode who had died of cancer.

If you have a "Because of my Podcast" Story, please go to www.schoolofpodcasting.com/contact and share it.

  

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3:18

Podcast Consumption Trounces YouTube and Facebook Consumption

4:40

Today we talk about a report that Paul Colligan (of the Podcast Report) did on consumption metrics comparing Facebook Live against YouTube and Podcasting.

In looking at a video he did live on Facebook he found that "The average watch time of my 11 minute and 37-second broadcast was only 22 seconds — just 3% of the video. " Later he put the exact same content on YouTube and "YouTube was 36% Facebook’s 3%. On YouTube, viewers tuned in over 11 times longer on average than they did on Facebook."  He again took the exact same content and put it out as an audio podcast. He checked his stats in Appel's Podcasts Connect and found, "On Apple Podcasts, the audience listened to a whopping average of 94% of the episode … more than 31 times the percentage on Facebook and slightly less than 3 times the percent on YouTube." 

While Facebook consumption was much lower than the other platforms, Paul is not saying Facebook is bad. It just may be that this is not the place where people go for long-form content. It seems like it is the place consumers go for "quick hit" information while they are waiting in line or taking a quick break. 

He approached other people and they all had similar results. Read the full story here. 

What Facebook is for Me

I know for me, I saw where Dan Klass was going to record an episode of the Bitterest Pill live. I was excited and had planned on watching it live. I forgot to write it down and listened to the content when it came out as his latest episode. I often start a video as I'm on Facebook, but as I scroll down it becomes distracting. I'm looking for quick updates from friends, family, and colleagues. 

In Conclusion

It is hard to argue with the data. Granted this is a very small sample, but enough data to spot some trends. If you have a large following on these platforms you need to look and see what your consumption analytics show. You may be very, very surprised.

How do You Find Facebook Stats?

To access Facebook video metrics, click Insights at the top of your Facebook Page and navigate to the Videos tab. The Video Views graph shows you the number of times people viewed videos for longer than 3 seconds (as shown below).  More information on understanding Facebook stats can be found here

How Do I See My Consumption Stats on Apple Podcasts?

Apple has a tutorial on this topic at https://itunespartner.apple.com/en/podcasts/videos#podcast-analytics

Podcast Rewind

39:34

I was featured on the Computer Tutor show on a special International Podcast Day episode (great podcasting 101 stuff and some stories I've never talked about) Listen Here

I was featured on a two-part interview on the Get Clients Now Podcast. You can find Part 1 and Part 2 at http://getclientsnow.libsyn.com/ In part one, I talk about how having a podcast can help your business and part two is more focused on monetization strategies.

Podcast Mentoring Programs Available

If you are looking to work side by side with me, I know how programs in place to do just that. See www.schoolofpodcasting.com/workwithme  

If you want to work at your own pace (as fast or as slow as you want) check out the School of Podcasting at www.schoolofpodcasting.com/start

 

Oct 15, 2018
Vicious Listener Comments That Were 100% True
49:14

Today I share the story of some pretty harsh criticism I received, and how I had to deal with the fact that my listener had a point. Welcome to episode 639 of the School of Podcasting

Sponsor: Podcastguests.com

3:47

PodcastGuests.com helps you find guests for your podcasts for free
PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements
You can also find 200 expert guests anytime in the directory at podcastguests.com/directory

Today I'm talking about branding, and I could've invited Greg Corey  (Corey says, I love to talk to audiences about how creating better branding for themselves and their products can skyrocket their sales).  It took all of three seconds to find Greg, and we know he's looking to get on podcasts. 

Sign up at PodcastGuests.com/sop 

Fat Fingers Can Cause More Them Embarrassment

5:06

In the last episode, I mentioned that I had brought up a controversial subject (Collin Kaepernick) and that people might tune out (the subject was controlling the conversation).

What is offending is not the episode but rather your poor grasp on basic spelling and grammar throughout many pages on this website.. By the way, if you want to sound like an authority, please learn basic spelling and grammar or hire someone (fiverr) to do it for you.. How do you have an education degree when this is how you write and communicate?

By the way, in the sub-title, “Freedom of Speach is Not Freedom from Consequences”- The word “speach” is spelled Speech. Any sixth grader knows that and certainly a g college graduate should know that as well.. It is not that hard. At least have your written copy proof read by someone who does know how to spell and write decently before publishing it to the world. Geez!
I think that is pretty basic..

How again can you confidently charge $200 an hour for consulting when you have such poor spelling and grammar skills in your written web copy?
You are a joke sir!

What college granted you a degree when you consistently cannot write legibly? and you are tying to sell yourself as an expert? Please! I will say again.. Please!

At least hire someone to cover your mistakes and not try to promote yourself as some sort of “expert” – You look like a damn fool sir

So I sent Mark Doyle and Email

Dear Mark,

Thanks for the comment. My Apologies for the typos. You're right I'm a damn fool and a joke of a human being...

Dave

Mark Sent Me a Reply

Mr. Jackson

I would like to take a moment and apologize for my comments and harsh criticisms.
It was unwarranted and uncalled for and not like me at all to post something like that

Please accept my apologies
Best of luck to you sir

Mark Made a Really Good Point in a Really Crappy Way

I hold no ill will toward Mark. Mark may have had a really bad day, and I have forgiven him. He did get me to check into why these typos got through (I was using two spell checkers, and Grammarly does a GREAT job). In a nutshell, I had logged out of Grammarly and it no longer was checking everything I typed. 

There is Probably More Than One Way To Fix Your Issue

I had typed my show notes about an hour before I published them. I did this to "flush out" ideas before I pressed record. Then I thought, would this not work a day or two (or a week) in advance so I could come and look at the copy with "Fresh eyes." Yes, this could be done. 

Another option would be to type shorter notes. This makes sense to a certain extent. I always want to have at least 300 words. I am currently at 1591. 

If I pushed thing back even further than a few days, I could hire someone to look over my posts. 

This is not an unsolvable issue. It just means I can't keep doing what I've always been doing. 

Your Podcast Is Your Brand

In looking up different items about what makes a good brand, I kept seeing things that I saw that I had dropped the ball on.

Neglecting Public Perception: The public’s perception of your brand might not be the rosiest, but instead of chalking it up to bad luck or pointing fingers, it’s time to get serious about turning that frown upside down. (source). 

Another article mentioned this as "Not providing great brand experience." Brand experience is not only about your stuff, but also your website experience and every other touch-point where customers come in contact with your brand. Another article stated, "Many savvy consumers judge credibility by grammar and attention to detail."

Why Branding Matters

The audience might feel:

  • You value quantity over quality when you get sloppy
  • You appear irresponsible
  • You appear uncaring
  • You think the audience stupid (as they won't notice)
  • You're not the most intelligent person on the planet. 

The Internet Writes in Ink

While many blunders appear on the news and are replaced by tomorrows new headlines, don't plan on everyone's short attention span. Just ask Louis C. K (Sex offender), Chi-Fil-a (homophobic), Uber (employee Harassment), Target, Facebook, and many others (data breach), as well as other companies that have had topics that left a black eye. 

It's Just a Podcast

22:15

You may be tempted to think, "It's just a podcast." That kind of talk will keep us in the "Minor Leagues" of content creators. 

We end up with a stereotype that sounds a lot like this video or this video where we are all giant nerds. 

Building Your Brand

You need to develop a brand strategy, and understand your business objectives and shift focus to that instead of designing a beautiful logo that won’t work. Also, realize your business strategy may be "THIS IS NOT A BUSINESS." With that in mind, you may want to blow off your brand. I would recommend you don't. 

When you launch your podcast you are creating your brand. In looking at a TON of articles about branding, here are some things to consider:

22:35

Pat Flynn talks about the Four P's. These are:
Places: You want to create your list of places where your target audience exists. This could be online or offline. I like to go to conferences, meetups, and events. My goal is to tell you the eye color of my target audience. It's not just in person, look at what publications they read (those kinds of things). 

People: Look at the people in your space who already have a following. You don't do this to rip them off, but to see what is working. You can see what they are covering.

Products: Make a list of all the products and their prices. 

Position: After you look at where they are, who they are following, and seeing the products, you can see if there is any place where you can take your unique perspective (where you explain things in a way that immediately obvious or cliche). 

I love the quote by Seth Godin, "Don’t find customers for your products, find products for your customers.” 

If you haven't read the book "Will it Fly" by Pat Flynn, you should. You can even listen to Pat Read it on Audible (you can get the book for free if you're a new customer) go to www.schoolofpodcasting.com/freebook 

You need to research your competitors, look for points of differentiation, then define who you are, who your customers are and how to connect with them

The Podcast Brand Experience

Some 23% of consumers say they would stop using a brand after a bad experience. (source) In that report, they were talking about dealing with rude employees, etc. However, in podcasting what is part of the experience:

  • Your intro/outro 
  • Your audio quality
  • Your logo
  • Your voice (tone, accent)
  • Your grammar
  • How quickly you get to your topic
  • The relevancy of advertisements if you have them
  • Your volume levels
  • The quality of your content. Are you boring?
  • Your show notes (we did a whole episode on do people look at these?)

I'm Worried About This Post

As I write this in October of 2018, people are freaking out about the little things that often don't matter (what font on your artwork, what theme for their website) and while all of that is your brand, if you try to wait until everything is perfect you will NEVER start your podcast. Keep in mind you can change your brand (Dunkin Doughnuts is changing their brand to Dunkin, Starbucks used to have BOOBIES in their logo. BOOBIES!

What I Want You To Take Away

From time to time you may get some negative feedback. Some of it may be constructive, and some it may be cruel. Today my point is, no matter how feedback is provided you need to ask yourself, "Is it true? Do they have a point?" and in the case of Mark Doyle - he did and I thank him for that. 

Ideas For Adding Merchandise To Your Podcast

I have an interview with James from Tee Public from the last day of Podcast Movement (hence the lack of voice, and the loud background).

  • Ideas on how to integrate merchandise with your show
  • How to sell without being "salesy"
  • There are more products - not just t-shirts
  • Now with coverage in the UK
  • More features coming very soon.

Ready To Start Your Podcast?

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Join today.

 

Oct 08, 2018
Your Spin Free Zone
36:37

Today on episode 638 I am talking about controlling a conversation from two different angles.

Bonus Content

Why Squadcast is the Best Tool for Recording Interviews

I speak with Zach Moreno one of the founders of Squadcast (save 50% off using the coupon code sopfans ) who explains

  • Why he (a programmer) and his brother (an audio engineer) started Squadcast
  • How they had an issue, but it has been solved and they may have their solution patented
  • What is coming in the future

Squadcast is super easy. You put in the email address, the date and time of the interview and it does everything else. The big key is your guest(s) need to use chrome to use the system. The system prompts them to use chrome if they are not. It records their side of the conversation locally to their computer and then QUICKLY uploads it when the conversation is done. If there were any glitches where the speaking was cut out during the call, the local recording does not have any of those glitches.

Squadcast is currently $20 a month. You get save 50% using the coupon code sopfans at www.schoolofpodcasting.com/squadcast

How To Ensure Everyone Knows Your Intent

I was watching Comedian in Cars Getting Coffe with Jerry Seinfeld and Bill Bur. Bill voiced his fear of how people are having careers taken away becomes someone took something you said as a joke seriously and they are now TELLING YOU what YOUR intent was. As Bill put it, "You don't get to decide that you're in my head and you know my intent."

One example of a company who ensures you understand their intent is American Airlines who has a podcast called "Tell Me Why." For example, one episode an American Airline representative explains the changes in their policy regarding support animals. I think this is an awesome job as a lazy journalist (where people just Google a subject, do no research and copy and paste an answer - even it is entirely untrue). could easily spin this as "American Airlines hates all animals." The good news is American Airlines through their podcast has a DIRECT CONNECTION with their audience (their customers). They don't have to worry about anyone from the mainstream media putting a spin on it.

I personally found it strange when people began burning their own shoes in protest to Colin Kaepernick is a new spokesperson for Nike. So I did something people use to do called "Journalism." I listened to Colin's first press conference. It turns out. He doesn't hate the troops the flag, or the country. What he hates is the alarming rate of police brutality that he sees and hears about, and yet it is never covered on the news, and there seems to be no justice for the victims. In fact, the news just kept repeating how it was disrespectful for the troops and the flag. Even though in his press conference later he said, "People thought it was about the flag or the troops and it's not."

So when you go through the mainstream media, your message has a potential to get very distorted. This is why Colin Kaepernick needs his own podcast. Then people could go directly to the source and here what his intentions are, why he is doing what he is doing, and maybe get a better understanding. For me, I urge all white people who group up around white people (you're not racist, but it just so happens there were no black people in your neighborhood to watch the documentary movie 13th on Netflix

Freedom of Speach is Not Freedom from Consequences

Just because you can say it, doesn't mean there weren't be consequences. For example, I believe it is illegal to scream "FIRE" in a theater. You are free to say it, but you will go to jail. Keep this in mind that stating your intentions and opinion will exercise your right to free speech. It may also introduce you to the law of consequences. 

One A Side Note

There was a time when you were allowed to have a difference of opinion. You might actually have a "dialogue" so you and another person could examine both viewpoints to see if you agreed on anything, or might gain an new insight and expand your knowledge. It seems harder and harder to do that today. As I bring today's slight controversial topic, please note I don't support sexual predators, racists, or anyone spreading hate speech (cause racism is learned from your parents are friends - you are not born a racist). 

If this episode offended you I'm sorry. My goal is to show how you can get your unedited point across on your podcast and have it reach the world

Oct 01, 2018
Is Podcasting Frying Your Brain?
59:01

Because Of My Podcast - The Family Travel Podcast

Michael,

He is on podcast number two, and this one is allowing him to make some money

http://abigpeacheyadventure.com.au/family-travel-podcast/

Question of the Month: Where Are you With Podcasting?

6:28 Clay from the Fish Nerds Podcast is a 4

7:30 Paul from the Fighting Through Podcast is a 1

8:48 Andrea from Union Podcastera is a 1

12:18 Darwyn Dave from Dealing with My Grief is 1

13:59 Brad from The Cinema Guys is a 1

15:23 Jared from The Fire Rescue is a 3

16:52 Micah and Dustin from Tales From Bedlum -5

17:55   Jonathon Bloom from the Weekly Awesome Podcast- 1

19:07 Kim from Teachers Need Teachers  is a 1

23:21 Josh from the Corner Cutters Podcast (about the Rubik's cube) - 1

25:10 Ryan Nelson - Conspiracy Theoryology is a 1

27:27 Master Kuldryn's from Kuldryn's Krypt is a - 1

28:28 Seth from Geekville Radio, www.twbpodcast.com and Classic Wrestling Memories  is a 1

 31:01 Timothy kdoipodcasting.com was at a 5 and is now at a 3 

34:52 Vanessa from Vanessa's View is at a 1 (or UNO) 

39:41 Win Charles is a 6

Check Out Joe Today in Orlando

Tuesday (this coming Tuesday...September 25th)
The Improv Orlando Florida
Doors open at 6:30 - Show starts at 7:30
$10

LOTS of people in the cast. We EVEN have an opening act, the awesome 15-minute long Popcorn Finance podcast (up for a personal finance Plutus Award for Best New Podcast in that space) at next week's award show.

http://stackingbenjamins.com/tour

 

Update on Michael Stelzner and Social Media Marketing World

In episode 635 (Logic and Emotion) I had mentioned how Social Media Marketing World has pulled their podcasting track. I wanted to clarify while Leo Laporte at one point had said "podcasting is dead" and then later took it back, Michael Stelzner never said podcasting is dead. He simply said his statistics show that his socials media crowd that attends his audience is less interested in the subject of podcasting. Michael still uses podcasting to promote Social Media Marketing world. If you can't afford the trip, some of the top experts are speaking at this event, and you can purchase a virtual ticket

I just got done binging on Michael's YouTube series "The Journey" as the second season has just started (so I have to binge the first episode) and this once again proves that "behind the scenes" information is often "not boring." Check it out at journey.show

Sue Jennett
Your chat about choosing words that evoke emotion was interesting for me, as I like to choose my words carefully for both my podcasts and my blog. I hadn’t before thought about trying to evoke any emotion, but more to inform in an easy-to-listen-to manner. As often happens when I hear your podcasts, I’m at that time working on something to which I can apply your advice. I was, last night, ready to record my speaking portions and edit a podcast about the sacrament of communion for those on a ggluten-freediet. Earlier in the evening ,I chaired a meeting of our local celiac support group, and out of the blue, someone stopped me before I left to ask if I knew any solutions for this exact problem. She didn’t know I had researched it, and spoken to a guest about it. I felt good that I could impart some useful information to her, but what was more impactful on me was her emotional investment in the issue.
I left the meeting and came home to “infuse” my podcast with small tugs on the emotional fabric of my listeners. I also used the same strategy to write my social media for today. Small changes, small words, strategically placed to evoke emotion, when the subject is suitable is something I now have in my arsenal of podcasting tools.
Thanks Dave – BTW my social posts are getting more comments and interaction than I have ever had on any particular podcast – and guess what – they are mostly emotionally driven!
PS – I started a second podcast over the summer on gluten free weight loss/management so you’ll soon see my comments on your Logical Weight Loss Podcast, as I’ve binged on it for a few months now.
acanadianceliacblog.com

Ready to Start a Podcast? I'd Love to Help You!

Go to www.schoolofpodcasting.com/start

Sep 24, 2018
The Ultimate Guide to Launching Your Podcast
55:56

You want to launch a podcast, and in the past, I've talked about how there are 27 steps to launch a podcast (you might want to read that first). Today I want to cover this episode from a new angle and address some of the mistakes I am seeing on episode 636 of the School of Podcasting. If you missed the previous list it was

Step 1: Pick Your Topic
Step 2: Decide if you're podcasting solo or with cohost(s).
Step 3: Pick how you will podcast.
Step 4: Pick where will you podcast?
Step 5: Pick a name.
Step 6. Buy the Hardware
Step 7. Buy Software
Step 8 is purchasing web hosting
Step 9 is installing WordPress
Step 10 is to get your WordPress installation ready to podcast
Step 11 is making your website look good.
12. Domain Name
13. Graphics
14. Intro Music. (optional)
15.  Media Hosting (for your mp3 files)
16. Organize Your Content
17. Record Your Content
18. Edit Your Content
19.  Assemble Your Episode
20. Add ID3 Tags
21. Upload your media
22. Write Your Show Notes
23. Copy the Media URL and Paste It Into Your Post (optional)
24. Click Publish
25. Set Up Tags for iTunes
26> Make Sure your Feed is Valid
27. Submit Your Podcast to Apple Podcasts

What is the Goal of Your Podcast?

You need to know this. How will know if it's successful? Is it a certain number of downloads? Is it a certain number of sales? Is it to position you as an expert?

Does Your Podcast Move You Toward Your Goal?

So if the goal of your show is to help build an email list, did you remember to tell people about your list. If it's to build your consulting clients, did you mention you are available for consulting?

Has Someone Who Is Your Target Audience Given You Honest Feedback?

Have You Checked to See If You Are Unique?

There are at least five shows named "outside the box", and six shows named, "The Feed." If you name your show identical to another show, not only may you be opening the door to legal action, but these people have a head start and you will have a hard time ranking for that phrase.

What you NEED to Launch a Podcast

    1. Artwork: The artwork is SQUARE with a minimum dimension of 1400X1400 and a maximum dimension of 3000X3000. The FILE SIZE needs to be less than 500 kb. Failure to meet these specifications can get you rejected, and cause your show not to update, and in some cases get removed from Apple.
    2. A Valid RSS feed. That feed will have a description of your show. Along with the author/hosts(s) of the show, categories, and an email address. This is typically entered into your media host (more on that later) or whatever tool you are using to create an RSS feed
    3. A media host. I was a Libsyn customer for 10 years before being a customer, but I feel Libsyn.com is the best. For other thoughts on podcast media hosting see this post A quick note: Stay away from Anchor or any other free media hosts. I've seen multiple attempts at free media hosting over the years and it always ends badly
    4. One published episode. You can't upload a bunch of episodes as drafts, submit your show to Apple and other directories, and the flip a switch.  While many people will tell you to launch with 3, 4, 10, 30 episodes, I'm here to tell you that you can launch with as many as you want (please note they DO NOT automatically download when someone subscribes, your audience needs to manually download them) but you only NEED one.

The Podcast Launch Schedule

I see so many people picking a launch date and then trying to fit their podcast into it. This is like picking a time for Thanksgiving dinner and you've never cooked a turkey before. You need to have a knowledge of how long it takes to cook the bird, and likewise, you wouldn't call everyone to the table if the meal wasn't done. They would all come running to the table and ask, "Hey, where's the food?"

I spent last week with Rob Walch the VP of Podcaster Relations at Libsyn.com (the oldest, largest podcast media hosting company - get a free month using the coupon code sopfree ) and he recommended to start submitting your show to directories ONE MONTH in advance and I agree and here is why:

  1. While it may take 3-5 days to be listed in Apple, in some cases it takes a few extra days for the artwork to show up (after you've been approved) and in some cases even more, time before you are shown in the results of a search
  2. You want to have your show listed in as many apps as possible. Right now I recommend Apple, Spotify, Stitcher, TuneIn, Google Podcasts, and if it's still alive Google Play Music. As I write this in September of 2018, Google Play Music is on a respirator and I would worry about it last. The reason for this is people get comfortable with their apps and devices. I use Overcast on my iPhone. If someone wants me to listen to their podcast and it's only available in Stitcher, there is a very strong chance I will never hear their episode. It costs nothing but a few minutes to submit your show to these places. I've got tutorials on how to do all of this at the School of Podcasting

Once Your Ready Pick Your Date

Once you are listed in the directories, then you can pick your date and start building the buzz (OK, you can start building the buzz when you submit to the directories).  A musician is not going to plan a CD release party (remember those), or an author won't setup a book reading and autograph session until they have their products in their hand. With this in mind, I strongly suggest you do NOT pick your date until you are listed in all the directories.

Teach Your Audience How To Subscribe

Don't just tell your audience, "I'm in Apple podcasts." SHOW THEM how to subscribe. You can take screenshots on your phone (on an iPhone hold down the button on the right side of the phone and press the home button). If you have an android phone just press the Volume Down and Power buttons at the same time, hold them for a second, and your phone will take a screenshot. You want to guide your audience into being subscribers. This is the difference between a clerk at Home Depot answer the question "Where are the plastic tarps?" by saying "Isle 8" or taking me to aisle 8 and putting one in my hand.  In that scenario, the clerk knows I'm walking out of the store with a plastic tarp. You want your audience walking out with a subscription. If you want you can use a video I made that explains how to subscribe to a podcast in Apple podcasts at www.learntosubscribe.com

One thing I should mention here, while I'm assuming you have episode(s) recorded is I also assume you have a domain name. Do you have your own website? That's up to you ( I recommend it) but at least have a domain name so your website is

Did You Know Siri Can Help You Subscribe to podcasts?

Get on Facebook live and ask Siri on your iPhone to subscribe to your podcast. Most of the time she gets it right.

Get Your Social Media Ready To Go

Make sure you have your Twitter, Facebook, Instagram, etc ready to go with graphics, etc. There is a tool called thunderclap.it which enabled you to work with your friends so you can post a tweet on their account and so your message goes out to a huge group of people at the same time. As I write this thunderclap.it is having issues with their website (and may have gone out of business). With this in mind, supply your group of friends with a pre-written tweet that they can retweet, etc.

Get Your Attitude in Check

If you want your podcast to be a business eventually, then you better write a business plan on how you're going to be different, better, and more successful than your competition. I will say that it takes YEARS to generate a sizeable income. In the book "beyond powerful radio" by Valerie Geller she points out that it takes three years to build an audience on radio. Wil Schroter is the Founder + CEO @ Startups.co say that it takes at least 4 years just to get pointed toward a real business. According to a post on Quora.com Amazon started in July 1994. They reported their first profit in Jan. 2004 for the last quarter of 2003.

With this in mind, get ready for the long haul. This is not a sprint. It is a marathon.

How Many Downloads Should My Podcast Get?

I have said the equation for downloads is

Total Value in the Episode

Multiplied by

The total amount of intelligent promotion

= Total Number of Downloads

Also, keep in mind, it's not all downloads. You can see so many benefits of podcasting. I spotlight them in this podcast as a "Because of My Podcast" segment

Conclusion

Make sure your show is good. Get your target audience to give you feedback

You only need one episode to launch, but many people launch with three.

Use the right tools, and make sure you are following image guidelines.

Don't start promoting your show until you are listed in the top directories

Get everyone to SUBSCRIBE to your show when it launches

Realize it will take time to grow your audience

Common Podcast Launch Mistakes

Using the wrong tool for the job. Podcaster who host their media on a web host (instead of a media host), free media hosts, companies that minor in podcast (Squarespace, Soundcloud)

Only promoting Apple. In May 2018, 54.4 percent of U.S. smartphone subscribers were using a Google Android device. Apple was the second most popular smartphone operating system with a 44.3 percent market share. source

Picking a launch date a few days from today (and not knowing the time frame it takes)

Horrible titles of episodes ( putting the name of the show in the title along with the episode number)

Overthinking everything and Underthinking the process

Not checking to see if the podcast name is already in place.

Not knowing how to use their equipment (bad mic technique, and bad microphones like the Blue Yeti, Blue Snowball, that are not bad, but you need to know how to use them)

Thinking a "Big launch" equals a big success. This is like saying a big wedding will lead to a happy marriage.

Worrying about Apple charts, and new and noteworthy. Focus on your audience, and make it easier to interact with you instead. The charts do not deliver much of a boost, and their validity is under suspicion at the moment.

Rating and Reviews are nice to have, but SUBSCRIBERS are the better thing to cultivate (which is why you want to lead them)

People are spamming their name. So if I had "School of Podcasting" |make money podcasting, Pat Flynn, John Lee Dumas that would be spam. Apple hasn't given any 

Mentioned on this show

Dave on the Podcasting for Radio Dummies Show

Slick Text

Podcast Review Show

Bond Fire Studio

Idea for International Podcast Day (9/30) See Video

Want Some Help Launching Your Podcast?

I would love to sit down with you and help you plan your launch strategy. Go to www.schoolofpodcasting.com/schedule to schedule some one on one time, or Join the School of Podcasting

 

Sep 17, 2018
Logic and Emotion in Your Podcast
52:17

Podcast Question Of the Month

If there is a slider between 1 I LOVE PODCASTING and 10 is I HATE Podcasting, where are you? Are you feeling like a three? Seven? Lets us know and WHY you are feeling the way you are. If you want to record something and attach it be sure to put September question in the subject line and send it to dave “at” schoolofpodcasting.com (trying to avoid spam with the spelling), or go to our Contact page for more options. I need your answer by 9/21/18

Slick Text Update

3:09

In a previous episode, I talked about testing Slick Text. This is a texting tool that creates an autoresponder. So when you text " sop " to 31996 you get an autoresponder from me with a link to my show in Apple Podcasts as well as a link to my show on Google Podcasts. I did a presentation for an "intimate" group at Podcast Midatlantic (probably 80 people) and I had five people sign up on the spot. With a month behind me, I've had 38 people sign up. You can try their free program, or upgrade to their $29 plan and save 15% off when you sign up for a paid plan using the coupon sop15.  For more information check out www.schoolofpodcasting.com/slicktext

 

What is LibsynPro

Libsyn.com is a great solution for the independent podcasters (with pricing starting at $5 per month, with the most popular plans being $15 or $20 a month). This week I spent time at Content Marketing World (an event with 4000+ attendees) where most of the clients were companies (not individuals) who were looking for enterprise solutions (and in some cases used by marketing agencies or networks). Here are some of the features of LibsynPro.

  1. You can have different levels of access for multiple users.
  2. Stats per show or for your whole NetWork
  3. A higher monthly fee and you pay for your bandwidth (see VP of Podcaster Relations at rob@libsyn.com)
  4. Dynamic ad insertion

Addition Podcast Configurations

You can also have a private podcast. This means you can set up a podcast for your company, add the users, and have an app created for your podcast. This also gives you the ability to see if your employees are listening to episodes, and in the event, you terminate an employee you can remove their access to any files. 

Social Media Marketing World Dumps Podcasting Due to Slow Growth

11:05

Recently Tom Webster wrote an article on Medium what podcasting needs to spur more growth. Michael Stelzner replied to the post and stated, "Great read Tom. Your data seems to backup what I have noticed over the last 6 years since I have been in podcasting. I was very excited and there was pretty nice growth about 5 or 6 years ago. Then I noticed a shift that started maybe 3 or 4 years ago. I noticed the NPR style shows coming on the scene, in force. And of course Gimlet. My first concern was that people who already listened to “other” podcasts would go over to the high production shows and slow their listening of shows “like ours.” I was concerned it would send a signal to new podcasters that “you have be like those guys if you wanna get in this space, forget about it!” I also noticed a significant number of podcasting evangelists starting to “podfade,” and no one filled the gap. I started to notice my own numbers stop growing (but still be very healthy and stay that way for years) despite my other media properties growing. I started to notice less interest in podcasting sessions at my conference, less interest in podcasting articles on my site, etc. So all the data came together and made it very clear. Podcasting was not growing. We made the strategic decision to eliminate the podcasting track from Social Media Marketing World a few months ago. So what I saw happening through my lens in my industry is also happening in the entire podcasting industry it seems. And I am not sure it’s a language issue (as you suggested towards the 52). I actually think it’s a social media issue. People spend a ton of time consuming content with audio. It’s called video. And I’m sure you have access to data that shows video consumption is way up, especially on social networks. The times, they are a changing. Just my two cents. Thoughts??"

While Michael has his opinion based on his stats this does bring up one question:

Who are the Podcast Evangelists? ( I know both Cliff Ravenscraft and John Lee Dumas pivoted their marketing to reach a wider audience) but what is a significant number of podcast evangelists?

Keep in mind, this is through Michael's Lens.podcasting was dead Which will be different than YOUR Lens. It reminds me a bit of when Leo Laporte had said Podcasting wasn't' growing, it was too hard, and that lead to people saying Leo Laporte said that podcasting was dead  ( see https://mashable.com/2009/10/03/leo-laporte-video/#9DEMgJjZmaqs ). If you talk to Rob Walch, Todd Cochran or Rob Greenlee, I think they will report that podcast consumption is up (it may not be up in Michael's Niche). 

Mentioned:

Trends in Newspapers https://houston.cbslocal.com/2012/10/15/study-less-than-a-quarter-of-americans-read-newspapers/

Trends of Radio in the Car http://www.edisonresearch.com/radios-reach-in-cars-unchanged-since-2011/

Insights from Podcast MidAtlantic 2018

23:10

I just came back from Podcast MidAtlantic 2018. Were around 100 podcasters got together for a few days to talk podcasting. I met some great folks who will be guests in the future. Matthew Passey did a cool presentation about promoting your show and turned me on to Blip Billboards where you can get your show on an electronic billboard for $10 a day. A blip is anywhere from 7.5 to 10 seconds on a rotating billboard. The cost depends on the locations and times you choose. Any budget is fair game.

Content Marketing Is Content Marketing

I was listening to Tim Schmoyer's Video Creator's Podcast and let me summarize some of the concepts I heard:

  • Know who your audience is.
  • Focus on making great content
  • Don't focus on the YouTube Algorithm
  • Write good titles
  • Be yourself and don't blatantly rip off other shows
  • Be consistent in quality and schedule
  • Connect/Engage with your audience
  • It takes time to build and audience

I've been investigating the Twitch video platform so I listened to a few Twitch podcasts and heard

  • Know who your audience is
  • Focus on making a good show
  • Follower counts don't matter
  • Don't do spammy "follow for follow" exchanges
  • Be Yourself and don't rip off other shows.
  • Be consistent in quality and schedule
  • It Takes Time

Sadly almost all of the Twitch podcasters are using horrible media hosts like Soundcloud and Anchor

When I was at Podcast Midatlantic I heard similar themes

  • Know who your audience is
  • Focus on making a good show
  • Reviews don't move you up the charts
  • Don't do spammy review swaps
  • Be Yourself and don't rip off other shows.
  • Be consistent in quality and schedule
  • It Takes Time

Combining Logic with Emotions In Your Podcast

26:30

Words are fun. Picking the right words can trigger emotions in your audience. When you combine logic with emotions, it may inspire your audience to tell their friends. Today I play with words to show how different words can trigger more emotions. 

If you get emotional, your audience LIKES YOU and give you grief. See this video of Vince Gill singing at the funeral of George Jones. At the end, the audience (lead by Garth Brooks) stands to show their support as Vince starts to slowly lose the ability to sing. Watch the video and see how you feel at the end of the song. 

Notice the audience was rooting for him, so if you share something personal your audience is pulling for you. 

Keep in mind, the Internet writes in Ink. While you have freedom of speech, you do not have freedom of consequences. Sometimes we say things when we are emotional that can get us in trouble ( so it's a fine dance). Here are some examples:

What is more likely to trigger your audience? The phrase, "the 44th President of the United States," or the phrase "Barack Obama" or even more, "The First Black President."

What is better, "A Unique Situation" or "You're not going to believe this." Another example is "A Historic book," or "Based on a true story?"

Don't forget to use images on your show notes as those can trigger emotions as well.

Mentioned:

Pat Flynn Smart Passive Income 

Ready To Start Your Podcast?

I have multiple plans for multiple budgets see www.schoolofpodcasting.com/workwithme

Sep 10, 2018
10 Thousands Downloads Per Episode in Five Months
42:11

Today I talk with Noah Tetzner who starts the History of Vikings five months ago, and when the average podcaster is getting a little under 2,000 downloads per episodes, Noah is getting 10,000 downloads per episodes. I wanted to know what he's doing to grow his audience so fast. 

Noah Tetzner Wanted a Show About Vikings But Couldn't Fine One He Liked

1:58

Like many podcasters, Noah found some podcasts that weren't bad, but they didn't really fit 100% of what he was looking for. What did Noah do? He started one of his own. Is he a big tech nerd? No. Did he come with a pre-made audience? No. He found guests that had more than a heartbeat (like some shows) he found guests who could bring value. In this interview you will also hear how:

  • Noah is buying ads on other history shows to promote his show
  • How much Noah is spending per show
  • How reviews seem to be boosting his chart position, but may not do much for downloads
  • How he appears on shows as a guest even if they are not about history
  • He is building relationships with fellow podcasters and his audience
  • His strategy is to do your research and be genuine
  • Not everything he tried worked
  • How he overcame Imposter Syndrome to start his show
  • How he is now pursuing monetization
  • His main priority is growing his audience.

Check out his show at www.thehistoryofvikings.com 

Mentioned: www.newandnoteworthy.info

Podcast Rewind: Where Has Dave Been?

19:15 

Big Podcast: Podcast Longevity, Failures, And How To Know If You'll Make It In Podcasting

Podcast Envy: Dave Jackson, School of Podcasting, on Impostor Syndrome and Podcasters Hall of Fame

Unstructured Podcast: Dave Jackson

The Word From Mouth: SEARCH, ADOPTION, AND MOVING THE NEEDLE IN PODCASTING – WITH DAVE JACKSON

Want to interview me on your show? Contact Me

What I Learned From My Podcast Focus Group

24:54

I am in a "Mastermind" with a graphics person, a lawyer, audio editors, and more. We are all podcasters and share our opinions on how to grow each other's podcast. It's free (you don't need to spend 5,000 a day to be in a mastermind - start one today). 

Here are some of the things I learned:

  • I don't expand enough on what people get so they see the value
  • My bullet points were out of order and I put the best bullet point at the bottom of the list
  • You're not really saying what people are getting
  • I had too many options to choose from
  • I need to take my testimonials and sprinkle them through the sales copy

So What's This Have to Do With Your Show?

Sometimes you need an OUTSIDE opinion to find things that are RIGHT IN FRONT OF YOU. 

We Need To Talk: Setting Your Podcast Expectations

31:30

There are people with 10 downloads who want to monetize their show

There are people with five episodes that want to quit their day job. 

Here is another way to think about this and set expectations

A musician has written their first five songs. Can they make a living?

An actor has gone on five auditions and might have a lead on a commercial. Can they make a living acting?

An author has five manuscripts and an agent. Can they make a living as an author?

The answer? It depends. The odds are not in your favor, but it's going to take TIME. Many "overnight successes" took YEARS to get their big break.

If your sole reason is to make QUICK MONEY, and you are bringing NO AUDIENCE, the odds are stacked against you.

STEP ONE OF MAKING MONEY WITH YOUR PODCAST

So many people hear crowdfunding and focus on the funding, and forget that step is one is create a crowd. They put the cart before the horse.

How do you build your audience?

In a nutshell, it boils down to this.

1. Identify who your audience is
2. Listen to them and determine what content they want to hear.
3. Create content that will inspire them to tell a friend (in other words, its good). I refer to this is "deliver value."
4. Go to where your target audience is
5. Make friends with them, and bring value to every conversation, listen for ideas for future episodes.
6. Then tell them about your show

Step 7 would be repeat steps 2-6

Ready to Start a Podcast?

Get coached by an award-winning, Hall of Fame podcasters

Go to www.schoolofpodcasting.com/workwithme

 

Sep 03, 2018
Danny Peña Is On a Mission For Additional Listeners
56:32

In episode  633 of the School of Podcasting, we are looking at Podcasting Events and asking, "is it worth attending?" We also touch base with Danny Peña who has created a movie about his story and his show Gamer tag Radio (that is now winning awards at Movie Festivals) to help introduce people to podcasting and to his show. Danny can point to one thing for his success, "Community." We first spoke with Danny back on episode 506 (definitely check it out)

Sponsor: Podcast Engineering School

3:45

Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information

Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options

Program Includes:

LIVE Interactive Online Training

Two Mentoring Sessions with Chris Curran

Major Discounts on Software and Plugins

Lifetime Access to the PES closed community

Certificate of Completion

EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG

https://podcastengineeringschool.com/

Danny Peña is a Walking Make a Wish Foundation for His Fans

5:36

Danny first appeared on the School of Podcasting back on episode 506 and he has ALWAYs been about his audience and building community (he still is).  I drove down to Columbus to Ohio to hang out with him (along with Daniel J Lewis from the Audacity to Podcast). Danny met some of his audience and brought them backstage at the event and introduced them to some of their favorite gamers. Think about how huge that is for the audience members. Think about going backstage at the Super Bowl to meet Tom Brady. In this conversation you will hear:

  • Danny put together an award-winning movie about his story and the rise of Gamertag Radio using iMovie.
  • How he taking steps to embrace those who are not currently listening to podcasts and to help them understand how to start listening ( www.learntosubscribe.com is something I put together)
  • Danny has multiple revenue streams in addition to his sponsors
  • His relationships lead him to leave CBS Radio when things got a little shaky.

For more information see www.gamertagradio.com

Mentioned: Edison Research 

Danny's first appearance on the School of Podcasting on episode 506

Daniel J Lewis from www.theaudacitytopodcast.com

 

Are Podcast Conferences Worth It?

34:53

I asked you, "Are podcasting conferences worth it?" and today I play answers from

Ed Ryan from Podcasting For Radio Dummies is starting a magazine for podcasters, was inspired to start TWO podcasts and has already received a three-figure boost of support for his Beach talk Radio show that he does with his wife

33:22 Emily from The Story Behind and E Podcast Productions (check out her Book)

40:54 Marco from marcobernard.ca got to meet all sort of people at PM18, and has been inspired to start THREE new podcasts

42:58 Jennifer from Podcast With Jennifer as a podcast editor she has picked up clients and boosted relationships

44:10 Win Charles will attend when she can finance it. She looks forward to having the loving support of the community

45:13 Michael Delany from Caregiving for Dementia got direction and focus for his show, and met a lot of great people. Hear his appearance on the Podcast Review Show

47:50 Hilda from Wise Traditions Podcast has attended two events and came away with practical tips, and relationships. It's super encouraging.

50:03 My thoughts on podcast events

51:13 I got a shout out on the Podcasting For Radio Dummies (Thanks Ed!)

Question of the Month

55:00

If there is a slider between 1 I LOVE PODCASTING and 10 is I HATE Podcasting, where are you? Are you feeling like a three? Seven? Lets us know and WHY you are feeling the way you are. If you want to record something and attach it be sure to put September question in the subject line and send it to dave "at" schoolofpodcasting.com (trying to avoid spam with the spelling), or go to our Contact page for more options. I need your answer by 9/21/18

Ready to Start a Podcast?

I've got multiple plans for multiple budgets at www.schoolofpodcasting.com/workwithme

Aug 27, 2018
Starting a Podcast With a Sponsor - How Marcus Couch Got To Yes
35:18

Today we are looking at not taking no for an answer. We are looking at trying new strategies for old problems. My friend Marcus Couch heard "No" multiple times every year when he tried to start a Chicago Bulls fan cast. He didn't give up. He tried and tried again. We hear his story of asking a sponsor to help. We all want more subscribers, will using a text tool like slicktext.com help by putting your subscription one click away? Speaking of new strategies, should you put together a focus group to see if your show is headed in the right direction? All of this is covered in this episode 632 of the School of Podcasting

Sponsor: Podcast Engineering School

1:35

Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information

Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options

Program Includes:

LIVE Interactive Online Training

Two Mentoring Sessions with Chris Curran

Major Discounts on Software and Plugins

Lifetime Access to the PES closed community

Certificate of Completion

EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG

https://podcastengineeringschool.com/

I'm Playing with Slick Text To Grow My Subscriber List

3:39

They even have a whole tutorial on growing your list via text

Pros:
I can try it, or revert back to a free account (and I don't have to worry about codes in an episode years later)

I can capture email addresses (and birthdays)

I can upgrade to a paid program and my un-used messages roll over to the next month

You can upgrade and downgrade any time you like

Your listeners can unsubscribe from your message by texting " stop "

Cons:

Only works in the US and Canada (for me that is 76% of my audience based on my Libsyn stats)

Some people listen in the car (or other activities) can't text immediately.

See Slick Text In Action

Text  " sop " to 31996 to get links to follow me in Apple Podcasts or Google Podcasts. Then when a new episode is published it will be available in those apps. Here is a video of the backend of Slick Text

https://schoolofpodcasting.wistia.com/medias/u9dzehifr0

For more information see www.schoolofpodcasting.com/slicktext

 

Marcus Couch Heard "NO" 20 Times But Didn't Give Up

This is a conversation that I had on my Ask the Podcast Coach show which I do with co-host Jim Collison of www.theaverageguy.tv 

11:21

I've known Marcus Couch since 2005 back when he lived in Chicago. He now lives in California where writes, coaches, and podcasts (see Marcus Couach.com ). Marcus wanted to do THE OFFICIAL FAN podcast for the Chicago Bulls. He's had the domain bulllspodcasts.com for years. He asked the team, and they said "No." He asked the next year and the year after that. This went on a while. Marcus reached out to one of the Bulls Sponsors. Marcus was now part of the Sponsor's package. 

He turned a No, into a yes. He saw where one way was blocked, and kept looking for another path. 

He also used the strategy that bands do when trying to find a band member, he went to YouTube and found someone who had an audience on YouTube talking about the bulls. 

Marcus had the podcasting knowledge, a sponsor, and a passion, and his co-host Wyse Black had an audience. The two worked out a deal and now have launched the podcast with a sponsor, fan giveaways, and an audience. 

Check it out at www.bullspodcast.com 

Check out Marcus on his other podcasts:

WordPress Plugins A to Z

WordPress Weekly

Industry Night

Question of the Month

22:49

Have you attended a podcasting event? Was it worth it? I need the answer by 8/24 Go to www.schoolofpodcasting.com/contact if you use email, please use the subject line, "August Question." 

Why Your Podcast Needs a Focus Group

24:45

Rob Walch often uses this story of Marketing your podcast and how marketing will not save bad content (The Lone Ranger vs The Sixth Sense movies). So I decided to dig in deeper.

Dave's equation for more listeners is

The value in an episode multiplied by the amount of smart promotion = Total Downloads
In a nutshell, it boils down to this.

1. Identify who your audience is
2. Determine what content they want to hear.
3. Create content that will inspire them to tell a friend (in other words, its good)
4. Go to where your target audience is
5. Make friends with them, and bring value to every conversation, listen for ideas for future episodes.
6. Then tell them about your show

My advice before you start promoting it is to get someone who is not named Mom to listen to your show. These should be your target audience. You need people who will tell you if it’s good, or it’s not.

The best marketing won’t save bad content (Think American Idol winners, think The Lone Ranger movie with Johnny Depp).

The Lone Ranger According to Wikipedia,
“The film grossed $260.5 million worldwide against an estimated $225–250 million production budget and an additional $150 million marketing costs. That means it lost approximately $10 million.
On the other hand, great content will inspire word of mouth (Think the Sixth Sense).

The Sixth Sense - per Wikipedia
The film had a production budget of approximately $40 million (plus $25 million for prints and advertising). It grossed $26.6 million in its opening weekend and spent five weeks as the No. 1 film at the U.S. box office. It earned $293,506,292 in the United States and a worldwide gross of $672,806,292, ranking it 35th on the list of box-office money earners in the U.S. as of April 2010. Box Office Mojo estimates that the film sold over 57.5 million tickets in the US. In the United Kingdom, it was given at first a limited release at 9 screens and entered at No. 8 before climbing up to No. 1 the next week with 430 theaters playing the film.

Why was this so successful?

Because everyone who saw the Sixth sense told someone about it. They said, "You Must See This move." People who saw the Lone Ranger (myself included in this one) told their friends to NOT go see that movie.

Before you go promoting it, you might want to make sure your content is going to resonate with your audience. Promoting a show that brings no value will only allow the world to know how your show should be avoided sooner than later.

Get Some Coaching

If you want an unbiased opinion, I have two options. I can go over your show into on the Podcast Rodeo Show, or myself and Erik K Johnson an go over your entire podcast on the Podcast Review Show. If you're looking for private mentoring, I 've got packages for that at www.schoolofpodcasting.com/workwithme

 

 

Aug 20, 2018
How Podcasting is Like Shoe Shopping
30:23

In the past, I've talked about transcriptions. The fun part of transcriptions is you still have to end up with something that is easy to read and brings value. I've mentioned temi.com and revs.com but the one thing I didn't think about is how you can use it as an editing tool

But What if Things Go Wrong?

I drove to Nashville this week to attend two events. One was the Nashville podcasters meetup, and the other was the launch party of Without Warning by Sheila Wysocki which had a room full of private investigators who are thinking about starting a podcast, and music business people looking to start podcasts.

When I first thought about it, I went to hotels.com and did a search for cheap hotels. I normally don't look at reviews, but as I was choosing the cheapest hotel I could find, I saw some reviews with words like "bed bugs," "Drug Deals," and  "Cockroaches." It made me very nervous. I thought of getting bed bugs into my luggage and bringing them home. I thought of my last trip to Nashville where I ended up hitting a dear on the way home and totaled my car.

But What if Things Go Right?

I met some great people and strengthened the relationships I already had. I was interviewed, and it turns out that the Ramada Hotel I stayed at was the same one I chose the last time I was in Franklin Tenessee.  By the time I left many more people knew who I was, what I do, and how to contact me.

What I Learned

  • If you get a bunch of private investigators together they are just as talkative as podcasters. Why? Becuase much like podcasters, the only people who understand what it's like to be a Private Investigator are other private investigators.
  • My comfort zone is 7 hours in a car, but if I'm driving home I can go 8.5 and be wide awake at 3 AM.
  • You can use transcriptions to help with editing. The two I mentioned are temi.com and rev.com
  • More and more people are assembling teams to create a podcast (and I'm not sure people know there is an alternative)
  • People often follow the guidelines based on their environment (so people in Nashville think you need to go to a professional studio to record - you don't)
  • Danny Ozment of Emerald City Productions ( speaking of studios) has a great mixing room, and David Hooper of Big Podcast and Red Podcast converted his walk-in closet into a studio

How Podcasting Is Like Show Shopping

I was so excited to go to Podcast Movement I forgot my shoes and I realized this when I was about 4 hours into the 7-hour drive. I stopped and bought a new pair. There are all sorts of dress shoes with colors, materials, heals, souls, etc. Some are shiny, and some have a texture. In the end, you need shoes to protect and provide comfort for your feet. With this in mind, it doesn't matter what they look like, the texture, etc. Fashion is what dictates those types of guidelines and those are not really NEED, but more WANTS.

For me I needed a black pair, that didn't pinch my feet, let my feet breathe, and had a soul that wasn't' going to have me sliding. I looked around, found a few that fit the criteria, and then bought the pair that fit my budget. I could've looked a lot longer, but I found shoes that fit what I needed, and I moved on and continued driving to Philadelphia. Sometimes you just need to decide, put on the shoes and go. Usually the first day, your f00t need to kind of get used to the shoe, but over time the show adapts to the foot and all is well.

So Man Varieties of Show Openings

Jeff Brown from Lead to Read will be coming on the show in the future to discuss this further (as we did a talk on this at Podcast Movement), but we share the opinion that the show should let people know what the show is about, what the episode is about, why we should listen to you, and then get to the content. We will dive into that deeper in the future.

The Perfect Podcast Intro

I'm going to play samples of podcast intros from many shows today and let you know that you don't HAVE to do an intro like mine if you don't want to. Don't want music? Don't need it. Like shoes, podcast intros come in many shapes and sizes.

Mentioned in this show

New Media Show

Big Podcast

A Very Fatal Murder

Oprah Super Soul

This American Life

What Was It Like

Chad Michael 

Story Podcast

Ready To Start Your Podcast? Ready To Grow Your Podcast?

I have multiple plans for multiple budgets at www.schoolofpodcasting.com/workwithme

Question of the Month

Have you ever attended any Podcast Event? Was it worth it?

www.schoolofpodcasting.com/contact (I need the answer by 8/24/18) 

 

Aug 13, 2018
Should My Podcast Have an Email List?
35:52

In the age of social media is email still relvant? If so, how do you grow your list? What makes a good lead magnet? Do I need a lead magnet? This is all discussed in episode 630 of the School of Podcasting

Sponsor: Podcast Engineering School

[1:38]

Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information

Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options

Program Includes:

LIVE Interactive Online Training

Two Mentoring Sessions with Chris Curran

Major Discounts on Software and Plugins

Lifetime Access to the PES closed community

Certificate of Completion

EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG

https://podcastengineeringschool.com/

What Makes a Good Lead Magnet?

3:23

Thanks to Win Charles from the Ask Win show, Matt Rafferty from the Author Inside You podcast, and Jerry Williams from the FBI Retired podcast for contributing

Ryan Deiss at Digital Marketer defines a lead magnet as “a small chunk of value that solves a specific problem for a specific market that is offered in exchange for an opt-in. My buddy (and co-host of the Podcast Review Show) Erik K Johnston did a whole episode about lead magnets. Today we talk about email lists and why you might want to start using one. 

OptinMonster (which is a great tool/plugin for capturing leads) breaks it into seven parts:

Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they really want, it won’t work at all.
Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to easily achieve something.
Super specific – don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert leads.
Quick to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed.
High value – your lead magnet should have both high perceived value and high actual value.
Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification.
Demonstrates your expertise or Universal Value Proposition – when someone consumes your lead magnet, it should demonstrate your expertise or your unique value proposition. This helps turn leads into customers down the road.

Here is a list of 69 effective lead magnets (no email required)

Advantages of an Email List?

17:44

The biggest advantage of an email list is you are one click away from your desired call to action, and more than likely you have someone's undivided attention. Most people (hopefully) are not reading their email while driving, etc.

You can email your list directly and not have the information appear on your website.

You are in contact with your engaged audience.

2000 Facebook followers is not the same as 2000 email subscribers

According to a 2015 study, 3.57% is the average open rate. So if you have 1000 subscribers, 35 will open your email

Derek Halpern of Social Triggers sent his latest post to his email list and his twitter account

Here are the results he got:

  • 50 people clicked on his link from Twitter
  • 1,200 people clicked on his link from his email list

His email list might be twice as large as his Twitter following but it still generated about 24 times more clicks.

Even your grandma has email.

Where To Start?

21:38

Mailchimp is many times the place you start. Why? It' starts free (but if your list grows can be expensive).

There are many, many companies out there. I've used Aweber before moving to Convert kit.

Aweber is $19/month for 500 subscribers or .038 cents per subscribers

Convert kit is $29/month up to 1000 subscribers or  .029 cents per subscriber

MailChimp is free up to 2000 subscribers but limits the number of emails sent out in the month to 12,000. If you have 1000 subscribers and wanted unlimited emails per month it would be $15 a month at Mailchimp 

Do I NEED an Email List?

Do you need an email list when you starting a podcast, no. But, I hear time and time again that someone in year three pivots their show in a new direction and really, really wishes they had started an email list.

Be Very Careful With Affiliate Links

Both Amazon Associates (amazon's affiliate program) and Mailchimp have it in their terms of service that sending email with affiliate links is against the rules.

Take the Time To Learn Your Email System

One of the things you should do upon signing up for an email service is to take the time to go through whatever tutorials they have. For example, I use Convert kit and to make a long story short I'm not using half of the features. When I was at Podcast Movement, I went to their booth, explained my situation and the rep show the features I could be using, and show how easy it is to use. With this in mind, I still need to take the time to learn the system. There is no sense spending money on a system that sits dormant. 

Example of Podcast Lead Magnets

Erik K Johnson has 17 Ultimate Podcast Interview Questions

David Hooper of Big Podcast has 25 podcast episode templates (bottom of the page)

Daniel J Lewis has 20 things you should do before recording every podcast episode (right sidebar) He also has an email list devoted to pointing out great deals at Podcastingdeals.com

I have a resource to help you write better Podcast Episodes titles at www.schoolofpodcasting.com/headlines

I also have a video series for those thinking of getting into podcasting that walks you through the first few steps at www.schoolofpodcasting.com/babysteps

The Question of the Month

28:50

If you've attended any podcast event, was it worth it? If so, why? If not, why not? Please send those in by 8/24/18 go to www.schoolofpodcasting.com/contact if you are emailing them in please put "August Question" in the subject line. (and don't forget to mention your show). 

Also Mentioned in This Episode

Without warning Podcast at https://sheilawysocki.com/

Nashville Podcaster Meetup 

Get a Free Month of Media Hosting at Libsyn.com using the coupon code sopfree

Ready to Sart Podcasting?

I would love to work with you. I have multiple plans for multiple budgets, see www.schoolofpodcasting.com/workwithme

Aug 06, 2018
13 Years of Proof That Podcasting Works
01:02:51

Sponsor: Podcast Engineering School

2:42

Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information

Today I did a quick search on Indeed.com for "podcast engineer" and saw quite a few options

Program Includes:

LIVE Interactive Online Training

Two Mentoring Sessions with Chris Curran

Major Discounts on Software and Plugins

Lifetime Access to the PES closed community

Certificate of Completion

EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG

https://podcastengineeringschool.com/

My Induction Into the Academy of Podcasters Hall of Fame

This past week I was inducted into the Academy of Podcasters Hall of Fame. I am honored to be in such good company, and deeply grateful for all the kind words. In looking back at my 13 years I noticed a pattern:

How Podcasting Works

Valuable content leads to relationships that lead to opportunities. The key word is VALUABLE content. Then you have to work at relationships, and you need to take advantage of every opportunity. Look back I see how:

6:00 Who are Dave's influences? Dave Barry, David Letterman, and Dan Klass

7:59 Thank God I was bullied?

9:25 Hope for all the introverts

10:05 You learn from all your failures 

11:00 Content - Relationships - Opportunities

12:50 Dave's first podcast attracts Marcus Couch

14:45 Dave gets to go on the radio to explain podcasting to Music Business Radio

16:30 Marcus Couch invites me to get involved with Podshow. The Internet's first free podcast media hosting

17:25 Why it's not the tech

17:55 Dave tries to sound like Scott Fletcher of Podcheck Review

20:33 Why free media hosting drives me nuts

Podshow/Mevio 8/2005 – 4/2014 (116 months – 38.8 million dollars spent)
Podango 9/2006 – 12/2008 (27 Months)
wildvoice.com 7/2006 – 7/2009 (36 months)
mypodcasts.com 2007 – 2011 (estimated 48 months)
Audiometric.io 11/ 2012 – 8/2014 (21 months before being purchased by panoply and taken off the market).
Opinion Podcasting 11/2015-10/2017 (23 months)

The average is 45 months. Take Podshow and the 38 million out of the picture and that drops to 31 (which is close to my typical answer of three years or 36 months)

Anchor.fm was started in August of 2015. If they make it 45 months that is May of 2019. If they go 31 months that would be May of 2018. So far Anchor has burned through 14.4 M already (see https://www.crunchbase.com/organization/anchor-fm#section-locked-charts )

24:00 How I got the job as the director of the New Media Expo

25:57 Podcasters Roundtable shows embracing your competition

26:30 Podcasters Roundtable leads to me interviewing Jordan Harbinger

27:11 My relationship with Daniel J Lewis leads to me getting involved with the Membership Guys

27:48 Talking to Mike Morrison leads to me speaking at Social Media Marketing World

30:11 Podcast Movement and Steve Stewart leads to me meeting Glenn the Geek Hebert

32:50 Glenn invites me to speak at Podfest

34:22 Jared Easley introduces me to Danny Pena

36:16 My second trip to Podfest leads to me being interviewed

37:10 My interview, leads to me being featured in the Messengers a Podcast Documentary

38:16 My speaking resume made it easier to get more speaking gigs

39:20 Podcasting is like farming. You plant, fertilize, and harvest. 

38:50 It's not all about downloads. How my audience helped me through tough times.

42:48 Are you ready to work with Dave?

44:45 The one memory that bugs me from PM18

46:50 Daniel J Lewis from the Audacity to Podcast and Podcasters Society inducts Dave Jackson into the Podcaster's Hall of Fame

53:20 Dave Jackson's acceptance speech.

Jul 30, 2018
Are You Making These Podcast Mistakes Part II
29:16

Becuase of My Podcast: 

1:30

Haley Radke from http://www.adopteeson.com/ shares how the only people who can understand what it's like to be adopted, and more importantly how to deal with a reunion with your biological parents. Nobody knows what that is like except those who have lived it. You might feel alone, but by creating her podcasts she is how building a community and actually had a meetup when she was traveling. People able came from out of state to come to meet her, and to be part of the community

SPONSOR: Podcast Engineering School

9:22

Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information

Program Includes:

LIVE Interactive Online Training

Two Mentoring Sessions with Chris Curran

Major Discounts on Software and Plugins

Lifetime Access to the PES closed community

Certificate of Completion

If you're looking to start your own audio editing service, or just want to make your show sound better. This course is for you.

EARLY BIRD PRICING ENDS VERY SOON – SIGN UP TODAY AND SAVE BIG

https://podcastengineeringschool.com/

Imposter Syndrom Continued

12:15

Last week we looked at what is Imposter syndrome, and how to overcome it. I was listening to the Dennis Miller Option and he shared some insights into how he feels when he is at a party with "celebrities." If you are new to Dennis Miller, here are some facts from his Wikipedia page.

Dennis Miller:

Saturday Night Live 1985 to 1991

Dennis Miller show (last seven month ) in 1992

Dennis Miller Show Live 1995- 2002 winning five Emmys for HBO

Hosted three-hour radio show on westwood one from 2007 to 2015

He also had shows on CNBC, and has done featured spots on many television shows.

He is listed as #21 on the great comedians of all time top 100 chart from Comedy Central

This is paraphrased from this show, " As far as being a celebrity, I'm complete "wobbliness." The moment I'm with some people who are famous I can do my little patter. I can make them laugh, and we can have the exchange that they want to have and I want to have. At the end (of the night), if they say, "Here is my number call me," when I get home and I'm alone, I don't tare it up, I keep them and think I'll call them someday.

I NEVER get to those calls. I just think they didn't mean it. I would feel like I was cold calling them to sell them encyclopedias. It's a weird thing. "

More Common Podcasting Mistakes

16:05

Are you ONLY putting a "jukebox" or "show player" for your podcast? 

This is where you have one page with all your episodes. For an example see http://becausepodcast.libsyn.com/category/Binge+Listen

PROS

  1. This makes it easy to go to one page and click listen and let it play all of your episodes.

Cons

  1. Ther are now show notes on your page. Any shows notes that appear are actually on your media hosts website (and the player is served in what is called an iframe, so technically while this appears on your site, it's like someone cut a hole in your site and you are looking through to the original site).
  2. It makes it very hard to share the episode

Do You Have Extra Words In Your Podcast Name That Are Not Needed in Apple?

In this example, I'm not talking about the title of your episodes but the title of your show. Try to avoid having people "Search for the show in Apple podcasts." If you do, you need to tell them EXACTLY what to search for.

EXAMPLE

The kookcast is a podcast with a very unique name. I would deeply doubt there are two shows with that name. If you go to Apple podcasts and search for kookcast it comes right up. However, if you enter "The kookcast" even with its SUPER UNIQUE name it does not appear in the top 300 results.

From what I can see when you add "The" your show is ranked against all the other shows that have the word "the" in the title and it doesn't appear. So in your case you might need to have them search for your name instead of the name of your show. This assumes you are listed as the author of your show.

Is Your Podcast Created by Unkown?

If you search for your show in Apple podcasts and it shows the author as "unknown" you can easily fix this by going to the system you use to make your show (for example in Libsyn.com you can go to destinations > edit > Libsyn classic feed and add the author information along with owner, email, categories) and enter the missing information. The listing in apple should updated in about 24 hours.

Do You Not Care About Your Android Audience?

This one confuses me, but I see it all the time. I go to a podcast website, I see the show. I can click play. When I go to subscribe there is one and only one option. Apple Podcasts. If you are on android, you are out of luck, I hope you figure something out.

Check out this article. It shows a map with android being one color and iOs another color. Europe is entirely android. see https://www.moontechnolabs.com/apple-vs-android-comparative-study-2017/ according to an article at statscounter, android currently has 74% of the market in Europe. see http://gs.statcounter.com/os-market-share/mobile/europe

Jul 23, 2018
Overcoming Impostor Syndrome
50:50

Seventy percent of people have impostor syndrome. While an interesting stat, that doesn't really help people who have impostor syndrome get over it. Today I have 12 strategies to help overcome Impostor syndrome

Because of My Podcast: I Got A Custom Wrestling Mat

01:26

Jason Bryan of www.mattalkonline.com shares the story how one of the top manufacturers of wrestling mats made a custom wrestling mat with Jason's Logo and microphone. HOW COOL IS THAT? You can hear more about how Jason is now doing podcasting as a career at http://schoolofpodcasting.com/jason-bryant-turned-his-experience-into-a-career-in-podcasting/

SPONSOR: Podcast Engineering School

Podcast Engineering School - next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information

Program Includes:

LIVE Interactive Online Training

Two Mentoring Sessions with Chris Curran

Major Discounts on Software and Plugins

Lifetime Access to the PES closed community

Certificate of Completion

EARLY BIRD PRICING IS NOW - SIGN UP TODAY AND SAVE BIG

https://podcastengineeringschool.com/

We All Feed Like Imposters

Seth Godin wrote in The Icarus Deception that after a dozen bestsellers he still feels like a fraud all the time

"The beauty of the impostor syndrome is you vacillate between extreme egomania and a complete feeling of: 'I'm a fraud! Oh God, they're on to me! I'm a fraud!' So you just try to ride the egomania when it comes and enjoy it, and then slide through the idea of fraud." – Tina Fey

"Sometimes I wake up in the morning before going off to a shoot, and I think, I can't do this. I'm a fraud." – Kate Winslett

"I have written eleven books, but each time I think, 'uh oh, they're going to find out now. I've run a game on everybody, and they're going to find me out.' " – Maya Angelou

Jodie Foster was interviewed for the television show ‘60 Minutes’ she revealed how she feared she'd have to give back her Oscar after being voted best actor for her role in ‘The Accused’. “I thought it was a fluke,” she said in the interview. “I thought everybody would find out and they'd take the Oscar back. They'd come to my house, knocking on the door, ‘Excuse me, we meant to give that to someone else. That was going to Meryl Streep.'”

Ken Burns interviewed Meryl Streep, the most frequently nominated Academy Award and Golden Globe actor in history, she revealed her own insecurities "You think, ‘Why would anyone want to see me again in a movie? And I don't know how to act anyway, so why am I doing this?’”

If We are All Imposters - Than None of Us Are Imposters

I had a niece who for a while started to dress in a "Goth" style. The idea was she didn't want to look like everyone else. The problem was, "Goth" started to be cool. Soon, everybody started dressing Goth, and the result of "standing out" no longer was a byproduct of dressing Goth. If you are sitting there thinking, "I could never be like _____," guess what? That person is sitting there thinking the same thing too.

The only thing that separates you from anyone else in the world is time and effort. Anything that anyone else can do, you can do. It’s impossible to feel like an impostor once you accept that everyone else is an impostor too.

Imposter Syndrome Cycle

In the book, The Imposter Syndrome Remedy Dr. Estcio talks about an Imposter Syndrom Cycle. This cycle shows often that imposter syndrome leads to two responses:

  1. Crippling Fear
  2. Overworking

You are either crippled by fear which leads you to procrastinate. The second possibility is you are driven by fear of failure and you overwork. When you complete the task it may bring temporary relief. However, when it is time to evaluate performance, limiting beliefs associated with Imposter Syndrome may arise: If procrastination led to a successful outcome, then success is considered a fluke (“I was lucky things worked out in the end!”). If over-preparation led to success, then it reinforces the belief that working extra hard is needed, otherwise, there is no chance of success (“I’m not good at this. I just worked really hard.”). Thus, successful outcomes do not bring satisfaction. It only increases self-doubt, worry, and anxiety, with the thought that when either “luck” or “excessive hard work” wears off, they will finally be exposed as the incompetent fraud that they really are. And then, the cycle repeats itself. See The Imposter Syndrome Remedy by Dr E V Estacio.

Strategies to Overcome Imposter Syndrome

  1. You feel like a fraud because of this huge opportunity that has been put in your lap. Maybe, it's not quite as important as you think. It's important to you, but you're not curing AIDS. It doesn't have to be perfect
  2. You have had some successes in the past. You've done hard things in the past. Think of the hardest thing you have to overcome. You did it. You're still here. Don't ignore your successes.
  3. DO NOT compare yourself to THAT person. There are always people "better" than you and people worse. You are never as good as your best review or as bad as your worst.
  4. You are not defined by your mistakes. The "I must not fail mentality" can be crippling.
  5. There is one person who really needs your message
  6. Not everyone will like you, and that is OK.
  7. Credentials don't always mean what you think they do.
  8. Find one person you know and trust and let them know you feel like a fraud
  9. Instead of saying, "I don't know anything" say, "I don’t know everything...yet. I’m still learning."
  10. Yes, there is luck and timing, but there is also talent, dedication, and charisma.
  11. While your feelings are real, this does not mean they are accurate.
  12. Quit focusing on you, and instead focus on your audience and how you will deliver value.

 

I'm Not Ready

I do not have children, but I know many people who do and in some cases, they got pregnant before "they were ready." Some got pregnant when the thought they were ready, but found out later they were nowhere near ready. Yet, their kids are fine. You’re never going to be ready. Act anyway. Acting before you are ready is like a penicillin shot for Impostor Syndrome. It helps you build up immunity against the Syndrome. The more you act before you’re ready, the more you’ll realize that you’re never really ready for anything. But neither is anyone else.

I Wonder What That Tastes Like

Maybe you are trying the new Keto diet. You see a keto recipe for Chocolate Chip Cookies. It looks good. You see the ingredients and you have them. There is only one way to know if this recipe tastes good. You have to make the recipe.

The only way to really see something is to do it. You have to experience it. Reading about other people’s failures and successes only go so far. Sooner or later you have to start succeeding and failing first-first hand.

I'm Not That Good At It

So you record your first podcast and listen back and thinking, "Ugh, I'm not that good." You know what? You're not as bad as you think, but you are right there is room for improvement. There is always room for improvement.  Instead of saying to yourself, "I'm not that good. I shouldn't do this." Try, "I am not very good at this yet, but I will continue to learn and adapt as I go."

I Need to Know More Before I Get Started

You do NOT need to know everything. You probably have more than enough knowledge to get going. Instead of saying, "I don't know enough," say "I don't know everything but I will use what I know to learn more as I go." With that said, know this: Don't use soundlcoud.com, anchor.fm, squarespace.com (for a media host), or a Blue Yeti (there are better, less expensive options).

But I'm Scared

Being afraid has times when it's very handy. Fear is good when you are face to face with a bear. Fear is good when you are on the edge of a cliff. Ask yourself, "What is the worst thing that could happen?"

You might answer:

"I will be embarrassed." To this, I say nobody is listening to your show when you first start out. The odds of running into someone you are not related to that has actually heard your show are minimal. When I looked up the definition of embarrassed it said to be disconcerted. When I looked up disconcerted it said "ruffled." I hear to get don't get ruffled. I have said things in my podcasts that I'm really surprised did not have negative side effects, but they didn't.

I was scared my first day of JR High, of SR. High, but I walked through the doors anyway. So say to yourself "Yes, I’m scared, but I’ll get on with it anyway."

The Bright Side of Failure

Failure is fun. Think of it that way. If you’re failing, you’re doing it. You’re real. You can’t be fake and fail at the same time. And failure will eventually lead to victory. Failure is the only way to get to victory and it’s the only way to enjoy it because you can only enjoy something once you’ve tasted the opposite.

I leave near an amusement park called Cedar Point. It has tons of super spooky roller coasters. Some people refuse to get on them as they are often the tallest, fastest, spookiest coaster in the US if not the world. To ride these, you have to stand in line. This is often a long line. Some people get bored and leave the line. Other tough it out, and they get on the ride, strap themselves in and after waiting an hour (or more) in line, the ride lasts 30 seconds and you get off the ride thinking, "It was OK."  You make a mental note, and you know to the only ride that ride if the line is short.

With podcasting you are either going to have some positive outcomes or a story (which is also a positive outcome)

Just because you failed, doesn’t mean that you are a fraud. It only means that you are willing to do something, even if it means risking failure.

Another great book I read was Beyond Imposter Syndrome: Proven strategies for building confidence and finally feeling ‘good enough.

What will happen if you never change?

Podcasting leads to relationships which lead to opportunities. If you have a message, and a drive to reach people, you are missing at an opportunity to invest in yourself. There is NO WAY you start a podcast without learning something about yourself. Granted, one of the things you may learn is you hate podcasting, but I doubt it.

Update on Radio Public

Last week I talked about Radio Public. This is an app that pays you $20 per 1000 downloads as well as a $1 bonus for people who start to use their app. You can see what their player looks like and more at www.schoolofpodcasting.com/radiopublic I received an update:

"Thanks for the follow-up and for highlighting RadioPublic in your latest episode.

That's correct, right now only listens within the RadioPublic apps count toward Paid Listens. We’ll eventually include web listens down the road. The web presents some tough fraud detection problems we aren’t yet ready to address.

You raised a great point on being able to combine earnings across podcasters or within networks for multiple shows. I shared this with Matt MacDonald our Chief Product Officer to see what's possible.

We also recently expanded the guidelines of the program for shows to have their own sponsorships and still participate. The language on the site will likely be updated in the coming weeks but for now I at least wanted to pass along the update knowing there was a concern you brought up about one of your episodes including a midroll spot.

Let me know if any other questions come up. Paid Listens is just the first step in our efforts to transform the podcast marketplace, making it much easier for podcasters to make money for their work. We’re currently prototyping ways for listeners to directly support the podcasters they love. Would you be interested in talking with Matt about this?

We’ve updated our FAQ to address some of the questions and concerns discussed during the episode. Thank you for taking such a deep dive test run and pointing these out!
We don’t touch the audio files by inserting ads into an episode, rather we place the ad spot before and/or after an episode - bookending it. (Updated here in our FAQ)
The Loyal Listener bonus is a part of the Paid Listens payout, so with only 24 Loyal Listeners a podcaster would be eligible for the $25 minimum threshold for payout. (We updated this FAQ with clearer language around this as well as the math to get a podcaster to that understanding.)
We also updated our “How do I get paid?” FAQ with clarification on what a podcaster can expect once their show is ready for a payout.

Hopefully we’ll get the chance to meet in a couple weeks at Podcast Movement.

Cheers,
Joshua Rae

July Question of the Month

Do you have an email list, if so how big is it? What do you use? What strategies? If you send an email, please record something and attach it  (And use JULY QUESTION) as the headline. You can also call in your answer 888-563-3228 (don't forget to mention your show and website) The deadline is 7/27/18

Mentioned In This Podcast

Podcast Envy

Food Craftsmen

www.schoolofpodcasting.com/radiopublic

The Imposter Syndrome Remedy

Beyond Imposter Syndrome: Proven strategies for building confidence and finally feeling ‘good enough

 

Ready to Start a Podcast?

I would love to work with you. Please visit www.schoolofpodcasting.com/workwithme

Jul 16, 2018
Oops I Forgot Something
06:54

The Podcast Awards Are Open

You can nominate the School of Podcasting in the Technology category at the Podcast Awards https://www.podcastawards.com/app/signup

I won last year, and it would be cool to start a streak. If I have ever entertained you, helped you, inspired you, saved you money or headaches, I would DEEPLY appreciate your nomination for the School of Podcasting in the Technology category

SPONSOR: Podcast Engineering School Early Bird Pricing

Podcast Engineering School start September 18th. What is Podcast Engineering School? This is an online course created in 2016 by Chris Curran who has TONS of experience as an audio engineer and has worked on some famous albums that you would recognize. Now he is bringing that experience to podcasting. The class is for those who want their show to sound more professional, but also for those who want to make money as a podcast editor and producer.

Program Includes:

LIVE Interactive Online Training

Two Mentoring Sessions with Chris Curran

Major Discounts on Software and Plugins

Lifetime Access to the PES closed community

Certificate of Completion

The "Super Early Bird Pricing" is in effect NOW see www.podcastenginerringschool.com

Where Do I Put the "Good Stuff" in My Podcast?

In the recent episode of the Podcast Review Show that I do with Erik K Johnson of PodcastTalentCoach.com we discuss how long you should make a person wait to get to the "good stuff" and where you should put "the good stuff." check out the full review at www.podcastreviewshow.com/74

Jul 11, 2018
My First Impression of Radio Public
43:08

My First Test of Radio Public

You can get your podcast on the Radio Public platform at https://podcasters.radiopublic.com/. Once you’ve been approved at Radio Public, they send a weekly email summary to your email with details about your Paid Listens activity on RadioPublic. Once your podcast earns $25 it will be eligible for payout, and we’ll send an email with information about how to configure the payment step

Earnings are a combination of your Paid Listens (at a rate of $20 per 1000 listens of your episodes in the RadioPublicapp) and for every new listener that hears three episodes of your show in the RadioPublic app, you’ll earn a Loyal Listener bonus of an additional (one-time) $1 - and yes, this bonus layers on top of your Paid Listens rate.

What Is the Criteria For a Listen?

We define a Paid Listen as a listener hearing at least 60% or 30 minutes of an episode, whichever is shorter. For now, only listens in the native RadioPublic mobile apps for iOS and Android count. Multiple listens to a given episode by the same user’s device/account will count as a single listen.

Also, it is important to understand that a download does not necessarily equal a listen. On all podcast apps, including RadioPublic, a given episode's audio file might be downloaded multiple times: the user could have deleted it before listening; a user’s local network error can occur and the file needs to be downloaded again; a podcast hosting provider can have an issue that initiates another download, etc.RadioPublic measures when an episode is actually heard, so you should not always expect a 1:1 download to listen ratio in your hosting provider’s metrics or dashboard.

What to Do If Your Episode Already Has Ads?

Depending on your current approach to ads, you have a few options for providing ad-free episodes to RadioPublic:

  • Remove the ads from your older episodes in your existing RSS feed by reuploading newly edited audio files to your podcast host. 
  • Create another RSS feed that contains ad-free episodes and provide that feed to RadioPublic.
  • Contact your ad sales team and podcast hosting company, as they may have the ability to turn off dynamically inserted ads when episodes are requested from RadioPublic.

 

Where Do The Ads Go?

RadioPublic will place audio ads before and/or after episodes participating in Paid Listens, and the ads will be clearly demarcated with audio and visual cues as distinct from your show, not part of it.

Where's the Catch?

The catch is to get credit for the play it HAS to be in the Radio Public app. You will need 1250 downloads (the amount you need to make $25) to get paid on their app.  While they supply a player, it does not count that download as one to be paid for. You get $1 bonus if you get a new person to try the app and listen to three of your episodes.

For me, I'm not sure I can look at my audience and say, "Please go listen on this app where I can better advertise to you."

Patreon Vs Radio Public

Last month on Ask the Podcast Coach I had 3, 852 downloads. If we play in fantasy land and says EVERYBODY heard it on Radio Public, I would make $76. What I do on that show is I do an extra 30 minutes of show with my co-host Jim Collison from www.theaverageguy.tv and put it behind a paywall using Patreon. Last month I'm made $398 (as someone took the option to pay $125/month and receive an hour of one on one coaching) if we removed that (as that slot is not always full that would be $248. (or 3.2 times the amount of money from Radio Public).

Pennies Make Dollars

If you're trying to do podcasting full time, you need multiple streams of income. As with other services I've used that inserted ads paid $1.5 for 1000 listens, Radio Public is a much better solution. But as the average podcaster get around 1500 downloads per episode (source:libsyn.com) I'm not going to retire on the $30 (again that would be if EVERY SINGLE ONE of your listeners was using the Radio Public app)

Improvements Needed

With the short time I tested Radio Public, they need to be able to group podcasts together. I would get to the $25 a month payout fee if all my shows were listed under one account. From what I've seen they are not. So now every show would have to get 1250 downloads (the amount you need to make $25) instead of all of my shows working together. That would make for more payouts, and make it worth my while.

John Bukenas of www.audioeditingsolutions.com on the www.hatetoweight.com show that he tried to import his shows, and the app crashed. 

Social Subscribe and Follow Plugin

I had gone to the Internet along with using the branding assets of some apps and went through the joy of resizing them, and then having some with a black background and some with a white background and it looked like this: (see www.schoolofpodcasting.com/627 )

 

I know Daniel J. Lewis of the Audacity to Podcast. He is a friend of mine and I use his My Podcast Reviews service (which a great) so I decided to check out his Subscribe and Follow plugin and it just makes things so much easier. You can adjust the buttons to match your site. They are all up to date and are using the proper branding. He has everything you'd want to link to covered, and it's super easy to set it up. Check it out at http://schoolofpodcasting.com/socialsubscribeandfollow

$25 a year and $24 sign up  for Five Sites

$40.00 / year and a $39.00 sign-up fee for 10 sites

$75.00 / year and a $74.00 sign-up fee for unlimited sites

 You can see my new subscribe page at www.schoolofpodcasting.com/subscribe

  

Pipa Billing Plans Change

My Criteria for Podcast Media Hosting

1. Don't mess with my file. What I upload is what I want people to download.
2. Give me the ability to have an unlimited back catalog (unlimited storage)
3. Don't limit my audience size (unlimited bandwidth)
4. Don't control my feed, and make it easy to leave if I choose to do so. I need to be able to put in an iTunes redirect script.
5. Give me support.
6. Charge me for your service so you can stay in business
7. Give me stats so I can see what's working. It would be nice if they were accurate.
8. Don't own my content, control my links, or block my access to distribution or stats (like Anchor).

Pippa Launched in October of 2017. With a goal of making it easy to start a podcast, and making it easy to monetize. They have done some questionable marketing (by scraping email addresses from the iTunes Database and accusing their competition of inflating their numbers). I've tested their service with The History of Six Shooter podcast. Their interface is simple, and they do offer free transcriptions. I tested their transcription service and it was only 70% accurate (so plan on spending a fair amount of time tweaking your transcription).

Originally they adopted the Soundcloud business plan which enables unlimited uploads and unlimited downloads (And lost 100 million dollars).  Recently they updated their pricing. They STILL allow you to upload as many files as you want, but they limit the size of your audience (the more expensive the package, the more downloads you are allowed). For this show that gets over 20,000 downloads a month, I would be on the $50 a month plan. I currently use the $20/month plan at Libsyn.com (use the coupon code sopfree for a free month).

As they limit your number of downloads (when other companies like Libsyn.com and Blubrry.com do not) they are just not a good choice in my opinion. I know people who have received thousands of downloads by being mentioned on an influencer's blog. For me, I'd take a pass on http://pippa.io

For more information on media hosting, see www.podcastmediahosting.com

Ready to Plan, Launch or Grow Your Podcast?

I would LOVE to work with you. I have multiple plans (starting at $1 for bonus content, all the way up to a four-figure mentoring plan). I would love to help you with your podcast. See www.schoolofpodcasting.com/workwithme

Jul 09, 2018
Creating Actionable, Empowering Content with Kyle Gray
39:23

Today we have a conversation with Kyle Gray author of the book The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing. He has helped hundreds of startups and small businesses create scalable content marketing strategies. His book The Story Engine outlines his process for making content marketing and brand storytelling easy and effective.

Because Of My Podcast: I'm Working with NPR

1:22

Monica Rivera hosts the "You Wanna Do What" podcast (giving you the nudge you need) and she recently celebrated her one year anniversary and shared how she was selected to take part in an NPR program where she will go to Seattle to work side by side with NPR on a story. The best part of Monica's story is her attitude and how she took the negative of rejection and turned it around and used it for success. Check out her one-year "13 Lessons Learned" anniversary show.

Kyle Gray Gives You Action Steps to Make Great Content

3:54

In today's conversation, Kyles shares some of his favorite tools to create content and explains strategies to identify problems and create actionable content with lead magnets to grow your list, enhance your network, and move forward toward building your business. Kyle has worked with many well-known brands and businesses like AdEspresso, Advance Your Reach, WP Curve and Self-Publishing School.

5:23 What is Good Content?

09:08 What are realistic expectations for traffic?

12:50 How long does it take to make great content.

16:20 How important are keywords?

19:55 What examples can you share of covering a problem from multiple angles?

21:05 If you could only pick three tools to help with your content, what would you pick?

Key Take Aways

You need consistency

He was talking about blog posts, and we are talking about podcasts but we still have nuggets. In the end, we are all content creators. So you heard in this interview where he is not winging it; there is planning. He does things other people may not be doing like finding graphics to go with the episode.

He said that even if you spend hours on your content, it may take months before you start seeing any measurable traffic. So if you're looking to get rich in six weeks, this is not for you.

I love that good content helps your audience. You may think that all of this discussion is for business, but if you're doing a comedy podcast your audience's problem may be that they just watched the news or had a bad day at work, and it's your job to find a way to make them smile.

He talked about identifying some key problems for your audience and making a lead magnet to give away that helps solve them. This is a great strategy that not everyone does, but that's because it takes time.

A cool graphic could be a picture of your guest with a quote you pulled from the interview.

Focus on the relationships. It is these relationships that help on the way up, and also if things go the other way. Jordan Harbinger utilized to rebuild his show with his network.

Check out the Story Engine on Audible at www.schoolofpodcasting.com/freebook

July Question of the Month

27:59

Do you have an email list, if so how big is it, and how did you grow it? I need your answers (preferably in audio) by July 27th. See www.schoolofpodcasting.com/contact and if you send email, please use "July question" as the subject line

Top Five Questions About the New Google Podcasts App

28:45 

How do I know if my podcast in the Google Podcast App?
Go to https://search.google.com/devtools/podcast/preview and enter your RSS feed

What If I'm Not in the App?

Then see this post

Do I Need to Be In Both Google Podcasts and Google Play Music?
Yes. I personally don't see Google Play Music makes it to 2019. I have no information, but it's just a feeling.

What Kind of Features are in the App?
Almost none. You can speed up and slow down, and that is it for now. It doesn't even automatically download the episodes

Castbox.FM Makes Duplicate Feed for Shaky Reasons

31:32

I wrote a post about this on my blog at http://davidjackson.org/horrible-podcast-history-is-repeating-thanks-to-castbox-fm/

Ready to Start a Podcast or Grow One You've Already Launched?

I've got multiple resources for multiple budgets (with pricing starting as low as $5 to $1299 for a full mentorship program. See www.schoolofpodcasting.com/workwithme

 

Jul 02, 2018
Is Anyone Reading Your Podcast Show Notes?
50:18

I received 360 responses to this question, and if you do read show notes (better known as a description of what is in the podcast) what are you looking for.

Comments? 888-563-32228

Because of My Podcast I Got to Appear on TV

1:45  Edward Schmitz from www.vidanostrilhos.com.br was featured on a TV show in Brazil.

Make Money as a School of Podcasting Affiliate

4:30 Kim Kraji ( from www.toastmasters101.net ) explains why she became a School of Podcating Affiliate (and I set up www.schoolofpodcasting.com/kim for her to send her traffic). If someone signs up she earns a commission for every month they stay subscribed. Go to www.schoolofpodcasting.com/affiliates and sign up today.

[spp-tweet tweet="Only 38 percent of people may be reading podcast show notes"]

Your Podcast Show Notes: What To Include, How Long, and is Anybody Reading Them?

6:35 I put up some polls and ask you to send in your responses to www.schoolofpodcasting.com/coontact and here is what I got

Out of 360 responses,  136 (38%) look at show notes, and 224 (62% fo not

8:33 Carey Green of podcastfasttrack.com feels show notes are important. He is surprised how many people don't put their social links in their show notes.

12:22 John from the Hate to Weight Show ( www.hatetoweight.com ) also wants social links and links to anything (like a video) mentioned in the episode.

14:38 Eliquite from the Travel Gluten Free Podcast (www.travelglutenfree.me ) is looking for resources. She hates show notes with one giant paragraph.

17:11 John from www.professorslots.com (a podcast about how to win at gambling) also looks at show notes and is deeply disappointed when you say you will put it in the show notes and you don't.

18:34 Win Charles from Ask Win hates it when you put a link to your website. She loves the show notes from www.todayinios.com

19:55 Shawn from Stories For Starters (www.storiesofstarters.com ) is looking for things that he wants to follow up (links, etc)

22:58 (Live from Books a Million ) Jill From http://becomingelli.com/ likes show notes to go back and review

24:49 The host of the new podcast www.cozycrib.com actually would rather read than listen

25:53 Kim from www.toastmasters101.net will read the show notes when they are emailed to her.

27:26 Tim from the www.hesaidshesaidmovies.com doesn't really look at them, but when he does he's looking links

28:49 Lee from www.covertnerd.net loves to use show notes for a resource.

30:34 James from www.podnews.not does NOT look at show notes. I interviewed James a few episodes ago.

James wrote a great article called How podcast show notes display in 19 different appshttps://podnews.net/article/how-podcast-show-notes-display )

In that article he recommends:

  • Always show links with the URL visible. These links will be clickable in Apple Podcasts and will be visible - if not clickable - in every app. Using word links won't always work.
  • Formatting, like using of the strong tag, may be ignored by many podcast apps. Ensure your show notes don't require this to be faithfully shown.
  • Be aware that accented characters may not display correctly.

 

  • The name of the person/guest
  • Links to the guest site
  • ANY website mentioned
  • Links to videos or any resources mentioned
  • Social Media Links for people to connect with you
  • Readability (use subheadings to break up lots of texts)

July Question of the Month: Email List and Tools

41:50 Do you have an email list? If so how big is it? What system/tools do you use? Any tricks on growing your list.

Go to www.schoolofpodcasting.com/contact and use "July Question" if you want to record something and send it in via email (I do prefer audio over email)

The Importance of Your Episode Title / Headline

42:31 I read an article that said 8 out of 10 people will actually read your headline, but only two out of 10 will read the article (this was about blogs), but it goes to show you how important your headlines are. In podcasting, the title of your blog post or your episode is your headline. There is a cool tool called Fresh Title. I have video demonstration at www.davidjackson.org/titles there is also a cool plugin from Thrive themes that you put in multiple headlines and it tests and uses the best headline.

Where Does the Apple iTunes Summary Appear?

44:26 The Apple iTunes summary is just a few sentences that appear above the player. It is NOT a case where it is either the iTunes Summary or the Description BOTH appear. When making your Headline and Title for Appel Podcasts, do NOT put the episode number of the name of your show in the title (they just want the TITLE in the title). Put the episode number in the episode number field.

See http://libsyn.d.pr/ZzecbV

Pipa Transcriptions are 70% Accurate

47: 10 As we are talking about show notes, some of you may be thinking about transcripts. It appears that transcripts are "You get what you pay for." I recently tested the transcriptions and found that the one from the media host pipa was 70% accurate.  See https://youtu.be/N0jHY5cYBbk

Mentioned in This Episode # 624

Northeast Ohio Podcasters www.neohiopodcasters.com 

Podcast Rodeo Show www.podcastrodeoshow.com

Headline Resources at www.schoolofpodcasting.com/headlines

Libsyn.com Podcast Media Hosting. Use the coupon code sopfree to get a free month at www.libsyn.com

SEO Expert Training www.yoast.com

Dave's Voicemail 888-563-3228 (courtesy of www.podcastvoicemail.com )

The School of Podcasting Newsletter www.schoolofpodcasting.com/newsletter

Transcription Accuracy test https://youtu.be/N0jHY5cYBbk

Kyle Gray book The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing

Follow Dave

www.facebook.com/schoolofpodcasting

www.twitter.com/davejackson

www.instagram.com/schoolofpodcasting

 

Ready to Podcast?

I have mutliple ways you can work with me. See www.schoolofpodcasting.com/workwithme starting at $5

Jun 25, 2018
When in Doubt, Ask Your Audience: Cody Gough Interview
56:11

Comments? 888-563-3228

Today on episode 623 we talk with Cody Gough of the Curiosity podcast. Cody had a podcast that was successful, and based on the goals of the podcast decided to make a radical change to their publishing schedule. 

Because of My Podcast 

2:20

Brenda from My Tech Toolbelt shares the story of being able to score media passes for one of the top educational events that would've cost her $650 but she's going for free Because of her podcast. 

Sponsorship Update

5:08

Every month we have one episode based on listener feedback, and somehow Todd's from the Trucker Dump podcast (www.abouttruckdriving.com ) went to spam. Todd shares an idea he may be turning into a podcast, and how he was able to get some sponsors for his podcast.

Perfect is the Enemy of Good

9:00

I can't think of anything that was perfect right out of the gate. Yet, people will not start a podcast because it is "not right." In a recent interview on the "My guest needs no introduction" Howard Stern talks about how he has changed over the years because he went to therapy, and isn't as insecure as he used to be. He states, "I think that bad radio is when you don't somehow change it up constantly." In another interview, Jerry Seinfeld interview David Letterman and he explained how Johnny Carson had all sorts of stipulations on how Dave could do his show, and as Dave put it, "I picked up the crumbs and try to make something out of it." That lead to Dave being super creative, and doing something you couldn't find on the TV anyplace and brought him a super loyal audience. So what can you do with your podcast if you took away some of the segments, some of the format, and had to come up with something new?

How Do You Know Your Audience Hates Something if You Don't Let Them Taste It

15:30

  • Cody shares how he got a gig on LinkedIn to produce a podcast
  • He inherited a huge audience from Curiosity.com
  • How he had to set expectations with his boss on what to expect in regards to production
  • Their show was weekly for a year before deciding to change the format
  • His audience gave him feedback when he switched formats
  • He lost a small amount of his audience before he downloads starting growing
  • As his content is evergreen, his back catalog is still getting downloaded
  • He shares some podcast promotion ideas (www.gretta.com ) and now is focusing on email and the Amazon Briefing
  • His Amazon Briefing is different than most "standard" briefings
  • How the assets at the company are changing with the new format
  • How advertisers are more interested in the US audience in some cases
  • A great story about he had a HUGE guest on his show and his audience could not have been less interested

36:40

  • How he got a huge guest on his show (it was super easy)

40:05

  • Tips for creating a daily show

42:55

  • How often he checks stats, and takes the temperature of the audience

46:00

  • The only way to know what your audience wants

48:20

  • Who he is using for sponsors

What If There Was No Social Media?

52:00

I was listening to the New Media Show and Todd Cohran brought up an interesting question, "What is there wasn't social media, how would you promote your show? That may be something we think about, and start doing. We can easily rely on promoting ourselves sitting in front of a computer screen, but there are other strategies that require you to get out from behind the desk.

Ready To Start Your Podcast?

See www.schoolofpodcasting.com/workwithme

I look forward to working with you

Jun 18, 2018
The Power of Your Knowing Your Why
45:19

Because of My Podcast: Free Tickets

2:00

Brad from the Cinema Guys ( www.wearethecinemaguys.com ) explains how he was approached by a small local Cinema Chain who listens to his podcast. Brad worked a deal that enables him to get tickets to movies. Brad (being the cool guy he is) is using them as a give away for his audience. He has also worked to do a screening of Brad's all-time favorite horror movie, "John Carpenter's The Thing." They get to introduce the movie and then do a Q&A afterward.

Earn Money Referring People to the School of Podcasting

7:20

As a podcaster, people may approach you about how you started your show. You may be thinking of creating an online course, or an ebook. Instead of spending all that time and resources, you can signup to be a School of Podcasting affiliate and earn a commission when they subscribe and also for every month when they stay subscribed. For more information go to www.schoolofpodcasting.com/affiliates

Why Knowing Your Why Matters

8:00

It keeps you focused. You are no longer distracted by things that don't help you achieve your goal.

If you know why you're doing something, you can see the results clearer. This enables you to spot the small victories that then motivate you to keep going.

It is then the motivation that enables you to try again.

When another small victory comes along, you get another dose of motivation, and a pinch of this thing called confidence.

How My "Why" Gave Me Super Powers

I had been wanting to lose weight, and over the last year, I have been going up and down. I would get down to maybe 218 lbs, and then go up to 221 or 222. I wanted to get up and go to the gym in the morning. I knew to drink lots of water, and get plenty of sleep. I knew what to do. However, when I listed my priorities I wrote down things like rewriting my book More Podcast Money, I needed to update some tutorials at the School of Podcasting, and take a class on SEO. Nowhere in there is anything about my health. That's when I realized why I wasn't losing weight. It simply was not a priority.

I got a call from letting me know that I was being inducted into the Academy of Podcasters Hall of Fame. The minute I hung up the phone, I said out loud, "Well somebody's getting up early tomorrow." While it is somewhat weird, as I normally try not to care what people think of me, I knew there would be lots of pictures. I even hired a photographer to take pictures during my presentation. Suddenly,  like a light switch, I had willpower. I had focus. I had a purpose. No longer did I need to watch TV. I realized that most of the taped TV shows I use to watch rarely delivered any real value. I could take that time and use it at the gym, or walk around, or cook healthy food, and THAT would deliver value to my goal of losing weight.

When You Know Your Why You Can Make it Through the How

“He who has a why to live can bear almost any how.” -Friedrich Nietzsche

The two most important days of your life are the day you were born and the day you discover why you were born.– Mark Twain

Apple Podcasts hits 550,000 Podcasts

I listened to my first episode, and in it, I mention in April of 2005, there were maybe "4000" podcasts. This article says in 2005 there were 3000 podcats, now there are 550,000 and according to this TechCrunch article, there have been Fifty billion episodes have been streamed/downloaded since launch. The new numbers include 18.5 million individual episodes representing 155 countries, in more than 100 languages.

So in 2005 when I was explaining to people how cool podcasting was, and how awesome it was that you could "teel the software to watch this site" (better known today as a subscription) and that you didn't ' need a Mac, and you didn't need an iPod to listen. IT WAS PAINFUL as many people just didn't get it (it took a while for me to get it). But I knew the potential power of podcasting, and I had quit listening to radio, and I wanted people to experience the same joy I had found. It didn't seem hard because if I helped ONE person understand and start listening to podcasts, and I had ONE more person to talk about Dawn and Drew with, it was worth my time and effort.

When you know you're why the "work" doesn't seem like work. It just seems like something you do. When I first started playing the guitar it was BRUTALLY PAINFUL, but I knew I wanted to play. I wanted to be like my brother (who played) and so the pain wasn't so bad. I knew it was temporary, and I could make it through the how.

My "Whys"

  1. I get to help people (my background is in training. I have a Bachelor's Degree in Education specializing in Technical Education from the University of Akron)
  2. It's creative (my hobbies are music, writing, photography, poetry).
  3. It's geeky (I get to play with software to build websites, track downloads, and more)
  4. I get to leave a very small fingerprint on the planet. Neither of my marriages produced any children. The word "Legacy" seems a bit much, but you get my point.
  5. I am meeting and creating great friends.
  6. It's helping me to pay off my student loans
  7. If I lost my job today, I would have a cushion of money coming to tie me over (and in reality, I would probably be able to the School of Podcasting Ful time)
  8. I'm not sure what I would do with my free time if I didn't.

Your Why's Might Be:

  • Share your knowledge
  • Get your message out out
  • Promote a business
  • Stay connected to friends and family
  • Be seen as an expert
  • Open the door to possibilities
  • Find like-minded people
  • Inner office company communication
  • Educate
  • Entertain

Getting the Motivation To Start

I just listened to a great episode of the You Wanna Do What? Podcast by Monica Rivera where she interviewed Jeff Haden about motivation. It was a really good interview and had some great insights into motivation. Including:

You only need enough motivation to start. If you set small achievable goals, those "little wins" give you the motivation to try again and keep moving. So some examples of small achievable goals my be

  • Buying your equipment
  • Plugging everything in and making your first recording
  • Getting your artwork
  • Publishing your first episode
  • Syndicating to Apple, Stitcher, etc
  • Getting 10 downloads for an episode
  • Getting 50 downloads an episode

When accomplishing these little milestones, it feeds your motivation to keep going.

25:10 

Brenda from My Tech Toolbelt explain how her kids are grown, and while she is thankful for her job, it can be kind of boring, and she is podcasting because she enjoys learning. Yes, there is a lot to learn but as she put it, "It's fun. It's exciting, and I've already got two press passes (to be continued)" 

27:37

Jim Collison from The Average Guy Network (and my Co-host for Ask the Podcast Coach) is a lot like me. We both love being around people, we both love helping people. We both like to talk and to influence people to help them do things. 

 

The #1 Killer of Motivation and Why Podcasting is Like Golf

30;03

There is a reason that employees at companies are strongly urged not to share their income amount with other employees. If two people share that information, one person is leaving that meeting upset. So when people share how many downloads they get in a Facebook group, and their numbers are three times as many as you, ignore it and instead of focusing on their numbers, focus on your audience and how you can serve them.

If two golfers shared their scores, someone is going to think, "WHAT?! How is that person better than me? Well, there are a number of factors:

  • Better equipment
  • More experience
  • Better coaching
  • Better attitude
  • More athletic
  • More time to practice

So if you came to me and said, "I can't believe they are better than me! And I answered:

  • Your sound quality is very distracting
  • You have half as many episodes
  • They have a completely different niche
  • They have more time to promote their show
  • They have a budget to market your show and you don't
  • They have no children and you have five
  • They went to the School of Podcasting and you watched outdated YouTube Videos

Wouldn't you be able to see why someone might be getting more downloads than you (and keep in mind, there are more ways to measure podcast success than downloads).

So unless you want to detail your podcast DON'T COMPARE YOUR SHOW TO OTHER PODCASTS.

Heli PR77D Microphone Shootout

 

35:02

The Heil PR77D is basically a Heil PR40 with a bass roll-off switch, and something that will look very cool in any videos. It comes in black and purple and retails for $249 where the Heil PR40 is $308. You will hear these with my mic preamp the DBX 286 $199 off during the shootout.

In today's shootout, I compare it to an

Electrovoice RE320 $299  

Audio Technica AT2005 $79,

Audio Technica BP40 $349,

Blue Yeti $129

The Heil PR77D has that traditional warm Heil Sound. When I switched it voice mode (which cuts out frequencies below 120Hz) it seems a little too clear for my voice). It comes with a nice black velvet bag to keep it in. It's a very sturdy microphone, and I love the retro look.

Of the microphones above, the only one I steer people away from is the Blue Yeti unless you PROMISE to read the manual, buy an over-priced pop filter, and use it on a boom arm. I personally use the Electrovoice RE320but I liked the warmth of all the Heil Microphones and I need to play with it a little more to see how the proximity effect is (if it has more bass when you get close to it). The rear rejection seemed about as good as the other microphones.

Where Will I Be?

42:07

Catch me speaking at Podcast Movement July 23-26 in Philadelphia PA (and being inducted into the Academy of Podcasters Hall of Fame ) 

I will also be speaking at Podcast Midatlantic in September in Philadelphia PA

Ready to Start a Podcast?

  • One on one consulting
  • Podcast Reviews
  • Online Courses
  • Mentoring Programs

www.schoolofpodcasting.com/workwithme

The Question of the Month

As a podcast listener, do you look at Show notes? If so, what do you want to see in show notes? I need your answers by 6/22 go to www.schoolofpodcasting.com/contact 

if you email me from that page, please put "June Question" in the title of the email. You can also call 888-563-3228 (be sure to mention your podcast)

Jun 11, 2018
Consistently Creating a Great Show: James Cridland from Podnews.net
53:08

Have you ever thought, "Oh someone is already doing a podcast about my subject." If so you need to listen to today's show with James Cridland of podnews.net who saw there were other sites and newsletters featuring podcast news, but he thought they were missing something. He had been doing newsletters and working in the radio industry for years, so he decided to start a newsletter (that became a podcast, and an Amazon Flash Briefing) and has really come out ahead of the pack. Today James peels back the curtain on what planning went into the show, and what tools he's using to pull off a daily show.

Because of My Podcast: I'm Going to be Inducted into the Academy of Podcasters Hall of Fame

1:34

I got a call last week from Gary Leland was surprised to hear that my peers have selected me to be inducted into the Academy of Podcasters Hall of Fame. I am humbled, honored, and a whole lot of other emotions that I can't quite digest yet.

Become a School of Podcasting Affiliate and Earn Money Referring People

3:57 

You can earn money referring people to the School of podcasting and earn commissions each month they stay subscribed Go to www.schoolofpodcasting.com/affiliates

James Cridland Shares What it Takes to Make A Daily Show That Knocks it Out of the Park

5:41

I brought James on as he is just crushing it with his newsletter on Podcasting. He seemed to just appear and is just crushing it. So in this interview, we hear:

  • His planning and how he practiced first before launching
  • He realized his environment changes as he travels and he needed to be able to produce it from any computer
  • How he emersed himself in his niche as step one, and he uses https://www.inoreader.com/ as his freed reader (tutorial on inoreader)
  • How does he choose which stories to spotlight
  • How he uses newsletter analytics to understand his audience
  • What stories are the most popular
  • He codes his own website and uses Sendy to manage the email list
  • What advice does he have for someone wanting to be an expert in their field
  • As a person with a radio background, what do you think radio feels about podcasting?
  • His thoughts on people buying their way up the Apple Rankings
  • Marketing your podcast, and explaining it to future listeners
  • What percentage of his downloads come from his Amazon Daily Briefing
  • His thoughts on editing and the optimum length of a podcast
  • He loves to listen to Death in Ice Valley, Hamish, and Andy, Reasons to be Cheerful

Check out James Daily Podcast News Show at www.podnews.net

[click_to_tweet tweet="I knew consistency would win in the end" quote="I knew consistency would win in the end"]

Isn't Email Dead?

42:40

But wait, isn't email dead? According to some studies, email is four times more effective at reaching your audience than Facebook. (source) If you are looking for outreach, that may be social, if you're looking to boost sales, or get your audience to click on Something than email is still the king. An article that just came out a few days ago explains how 58% of people "check their email first in the morning vs 11% Facebook and 2% Twitter. 2.6 billion people have email vs 1.7 billion for Facebook. The article states that "It turns out that 77% of consumers prefer email over social media for permission-based promotional messages." (source). The only problem I have with the article is that it's from option monster who helps you get email sign-ups.

What Makes a Good Lead Magnet?

44:16

The best lead magnet ideas typically come from your audience. It's a question someone asks, and it's a really good question. What problems can you help them solve? What would lessen their stress, save them time, or help them reach a goal?

Here are some Lead Magnet ideas

You could make many of these with free tools such a Google Docs and then Save it as a PDF.

What Email Service to Use?

47:05

Many people start out with Mailchimp as it's free. As James said in this episode, if things start taking off it can get expensive quickly. Keep an eye on your subscribers. I'm currently using Convertkit, but to be honest I never used any of the cool marketing tools they have. I should have stuck with Aweber. With that said, as I look into using marketing tools, I've heard a lot of good things about Active Campaign which seems powerful.

Ready To Get Your Podcast Going?

51:25

I would love to work with you to get your podcast going. If it's already going, I'd love to help you grow your audience. I have many ways I can help you

go to www.schoolofpodcasting.com/workwithme and let's start moving your forward today

Jun 04, 2018
How Did You Get Your Podcast Sponsor?
48:39

Two Podcast Growth Strategies and Dynamic Podcast Sponsorship with Ad Insertion

Today in episode 620 you will learn two strategies to grow your audience and your subscriptions and you will learn how other podcasters got podcast sponsor. Keep in mind, if you are doing a show for fun, you can do a podcast with no intention of making money and that is 100% fine. I see podcasters who are now choosing media hosts based on their host's ability to get them paid. New media hosts are popping up selling Dynamic Ad Insertion. This is not where you do a host read advertisement. This is where you have ads that that sponsor often had recorded, and then insert them into your show (you pick where they appear). In my example, the recorded ad was at a much lower volume.

Growing Your Podcast Through Print

1:50 Mark Miller from the Repurpose Your Career shares how his podcast was featured in an actual paper Magazine, but not only a Magazine AARP. Now one might think that podcast listeners are not reading AARP but it turns out some of them are and now his numbers have taken a sizable jump. So the lesson here is you never know what will bring you more listeners.

Today's Podcast Sponsor: PodcastGuests.com

3:49 

A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners).

Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests.

PodcastGuests.com helps you find guests for your podcasts for free

PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements

Podcastguests.com helps you become featured on other shows and helps you find guests for your show.

Tim “Kimo” Brien from http://kdoipodcasting.com

Growing Your Podcast with Face to Face Meetings

5:15 Way back on episode 474 of the School of Podcasting Glenn "the Geek" Hebert (of the Horse Radio Network ) made his first appearance and explained how he had gone to trade shows.

Elikqitie from the Travel Gluten Free podcast tried this, and while she didn't get the booth for free (she did get it at a reduced rate). She had tons of interviews and grew her network. One company emailed her after the conference and reached out to be interviewed.

Another boost came when someone she met at the event shared an image of them on Instagram and she could see where this was adding to the number of downloads for that episode.

Then another contact from the event asked her to host a webinar they are running.

Siri Can Subscribe You Audience to Your Podcast

16: 02 Did you know if you have an iPhone you can say, "Hey Siri, Subscribe to the (name of your show ) podcast" and she will ask you to confirm your decision and the subscribe to your show in the Apple Podcasts app. You can do this on Facebook live and share it with your audience.

Question(s) of the Month

16:58 This month I asked, If you got a sponsor how did you get it? I also asked, Do you planned on launching a new show this year?" Here are the answers"

Win Charles from "Ask Win" does plan on starting a podcast after she graduates from College in 2019.

20:47 She did have a sponsor who found her.

21:50 Cale Nelson from the Modern Christian Men podcast had a sponsor for his Ham Radio 360 show before he even had one episode published. He got a second sponsor who approached him. He does plan on launching two new shows both involving members of his family (Sistercast, and Our Podcast )

25:34 Tim “Kimo” Brien from http://kdoipodcasting.com will plan on releasing a new show Gray Heroes soon (July)

2734 Luke from the Triangle Tactical Podcast (about competitive shooting). His first sponsor fit his niche and sells bullets for competitive shooting. He got them as a sponsor by reaching out and asking, "Would you like to be a sponsor of my show?" and they did. The second sponsor came to Luke and asked to be a sponsor. They have a competitive shooting related business.

29:55 Matt Rafferty from the Author Inside You podcast (where he interviews first-time authors) and he kept getting approached by a book agent who wanted to have his clients interviewed. Matt worked with the agent to sponsor the show, and now interviews his authors.

31:14 Hilda from the  Wise Traditions podcast a podcast for the Weston A. Price Foundation and its Wise Traditions diet and principles. Hilda is looking to create a health-related show in Spanish. She needs a Spanish speaking editor (I suggest Niel Guilarte from Wildstyle Media) . She thought she had a slam dunk as the Wise Foundation already has a publication and Hilda thought the sponsors of the print version would be an easy slam dunk for the digital version, and so far that has not been the case.

35:23 I don't plan on adding more shows (I just added the History of Six SHooter), and I may be retiring the Alexacast (as Amazon fired me from the associate's program). If you are looking for sponsorship and you aren't getting the 5,000 download per episode, try contacting True Native Media who found a few sponsors for me. My latest sponsor approached me directly. I've been taking sponsors as I'm working up an updated version of the Book More Podcast Money.

Beware of Moving to a Media Host who Promises Your Podcast Sponsors

36:48

Most sponsors want at least 5000 downloads per episode after 30 days (monthly stats are worthless). Only about 10% of most podcasters get these kinds of numbers. A new trend is Dynamic Advertisement or Dynamic Ad Insertion. This is where you can go in and have ads inserted at the beginning of your show (pre-roll) at the end of your show (post-roll) and somewhere in the episode (midroll). When I take to people who had non-dynamic ads, they are getting paid somewhere between $20-$50 for one thousand downloads (known as CPM).

With Dynamic Ad Insertion, it is much muss less. With one company I had 53 ads shown and made .0164 that means I'm making .000309 per download or .31 per 1000 downloads.

I tried a new service and I had 1824 ads and earned $.280 that is .00154 per download or $1.54 per thousand downloads. While $1.54 is much better than .31, it is still hideous. In past, I had a podcast that had a flat rate of $90 per episode. I would have to have 58,441 downloads to equal $90. So while people that sell dynamic ad insertion will tell you that you make money selling you back catalog forever, it might just take forever to make the same amount of money that you do where you are paid for your value.

While some people may think that getting some pay (no matter how little) is better than no pay. I understand that, but I think there are other ways to get paid for your show (I cover other strategies in my book More Podcast Money, and I'm working on a new revision which will walk about Patreon )

Start Your Podcast Today

I would love to work with you to help you plan, launch, and grow your podcast.

For the available options and pricing see www.schoolofpodcasting.com/workwithme

May 28, 2018
Treating His Guests Like an Opportunity Instead of Transactions - Harry Duran Interview
53:51

Today I talk with Harry Duran of Podcast Junkies. I've known Harry for quite some time (hear my interview on his show). He has a great sense of humor and makes me laugh. I love to be around people who make me laugh. At last years Podfest, myself Harry, Michael Oneil, and Natalie Jenkins had a blast. Throw in Dr. Ryan Gray and Jennifer Briney, and Master Kuldrin, and you've got memories to last a lifetime. I started listening to Podcast Junkies thinking it was going to be yet another  "Podcast About Podcasting" but Harry is Different. He talks a little about the guests' show and then peels down the layers to find their best stories.

Comments? 888-563-3228

Sponsor: Podcast Guests

 

A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners).

Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests.

PodcastGuests.com helps you find guests for your podcasts for free

PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements

PodcastGuests.com helps you become featured on other shows and helps you find guests for your show.

The First Ever School of Podcasting LIGHTNING ROUND

4:10 I'm going to play questions from Harry interview with Travis Chappel and you figure out what do all these questions do?

Behind the Scenes of a how the lead Podcast Junky Harry Duran Performs an Interview

6:40

I interviewed Harry a few months ago, but I hadn't cracked the code. I kept asking myself, "Why do I listen to Harry's show?" Here are some reasons

  • I know most of his guests (and learn things about them I didn't know)
  • He always asks the questions I would ask
  • He gets great stories out of his guests.

So then I wanted to know HOW does Harry do this? How does he shape his show? So I was listening to Harry interview Travis Chappell. Now I don't know Travis, but I still listened to the whole interview. So again, I reversed engineered it. I went about halfway through the episode and shifted my focus from Travis to Harry. Then the light bulb came on. It's not really earth-shattering, but Harry asked questions that left the door WIDE OPEN for a story. He also LISTENS and asks great follow up questions.

One great example, the first question to Travis was, to sum up, his podcast experience in three words. Travis answered, "Amazing, Hard, Unexpected." To this Harry then asked him to dig in deeper into what is hard. It's not rocket science. But losing weight is simple as well. You eat less and exercise more. Simple it is. Easy it is not, and doing interviews is very similar. It's simple but not easy. Today we find out

  • How he selected his guests
  • How he prepares for the interview
  • How he chooses his next question
  • As a podcaster and listener, what are some of the common mistakes podcaster make?
  • How nervous he was interviewing Marc Maron's producer
  • How the same "recipe" for good content is the same recipe he used to launch Fullcast his podcast production company
  • His philosophy on handling guests
  • Behind the scenes of his retention hashtag
  • Why he now outsources his editing
  • His history of making a six-figure income in the "corporate world" and why he left.
  • What are the common mistakes podcasters make?

You can check out Harry's show Podcast Junkies at www.podcastjunkies.com and his production company at www.fullcast.co

 

Podcasting News

In an article by Insideradio.com Audio Boom may be having serious financial issues as they had to call off their acquisition of Triton Digital. In the article, it states, “In announcing the withdrawal, Audioboom said it only has enough working capital to continue operations for four weeks. Shares in Audioboom remain suspended on the London Stock Exchange (AIM) pending further fundraising.”

If you are looking for a new media host, check out my favorite media host Libsyn.com use the coupon code sopfree to get a free month (and we will import your files from Audioboom for free). I like Libsyn so much I became an employee two years ago.

Latest School of Podcasting Affiliate

Thanks to Arnie Chapman from thefootballhistorydude.com for becoming a School of Podcasting Affiliate. This means Arnie can now earn a commission by referring people to use the School of Podcasting to Plan, Launch, and Grow their podcast. If you'd like to earn money referring people see www.schoolfopodcasting.com/affiliates

Ready to Start Your Podcast? Work With Dave

I can help you plan, launch, and grow your podcast. Do you need a single one on one coaching session? Want a three-month podcast launch mentorship? It's all in one place www.schoolofpodcasting.com/workwithme

 

May 21, 2018
Jordan Harbinger - How to Avoid Being Fired From Your Own Podcast
48:47

Comments?

888-563-3228

Becuase of My Podcast, I'm Married

1:26 Jordan Harbinger explains how his podcast lead to him meeting his wife.

Sponsor: Podcast Guests

2:23

A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners).

Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests.

PodcastGuests.com helps you find guests for your podcasts for free

PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements

Podcastguests.com helps you become featured on other shows and helps you find guests for your show.

Sign up at PodcastGuests.com/sop 

Who is Jordan Harbinger?

4:08

He is the host of the Jordan Harbinger show. He is a podcast veteran (been around more than 11 years) and I like Jordan because of the "three I's"

Interesting

A former Wall Street attorney, Jordan speaks five languages and spent several years abroad in Europe and the developing world, including South America, Eastern Europe, and the Middle East. He has also worked for various governments and NGOs overseas, traveled through war zones, and been kidnapped -- twice. He'll tell you the only reason he's still alive and kicking is because of his ability to talk his way into (and out of) just about any type of situation.

Integrity

Jordan will call BS on anybody. I once saw him correct a person who was introducing him at an event, and I've heard him ask some tough questions on his podcast The Jordan Harbinger Show

Influence

At Social Media Marketing World I saw Jordan speak (I HIGHLY recommend seeing him if you get a chance) and when he got done and greeting some people (like most people do) about 90% of the room followed him into the hall. I don't see this with other speakers.

I originally interviewed Jordan back in 2014 when things were going great (he had his podcast and was also on Satelite radio) fast forward to 2018, and Jordan was removed from a podcast he co-founded. What impressed me the most when I met Jordan in San Diego was his attitude. He was looking at the bright side. Instead of "why did this happen to me?" he had a "What does this all me to do differently that I couldn't do before" attitude. He is a guy that puts in the work, and when the rug was pulled out from under him, it was his network of friends that he had built for 11 years that have come to help the world know he is back and better than ever at www.jordanharbinger.com and Advanced Human Dynamics

In this episode we learn:

6:38 What happened - a deeper explanation.
8:55 An example of how his old brand was holding him back
11:08 How his new events will differ from the past
12:16 Who his target audience is for the events
14:24How he handles tough questions from his audience
16:35 Why its worth "Doing the work."
19:45 How he finds the time to do all his research.
22:08 How did he find out he was fired?
24:16 How his wife and listeners helped him cope with the situation.
25:25 What's the difference between the "old" and "new" Jordan Harbinger?
26:45 How do you balancing work/life/wife?
28:33 How do you avoid this scenario in the future for new podcasters?
35:10 Do you consider your podcast topic broad or niche?
36:35 How do I attend your event?

For more information about Jordan check out www.jordanharbinger.com and Advanced Human Dynamics or email Jordan at jodran@jordanharbinger.com

Check out his show in Apple Podcasts or on Castbox on Android (other options available at his website)

Grading Your Own Interview

37:58

As my background is in training (20 years as a corporate trainer). Here is an exercise you can do to grade your interview. Go back and write down all the questions you asked (see above). Then look for:

  • Yes/No Questions (and see if there is a way to ask them in a more open format that would lead to a story).
  • Are these the questions your audience would ask?
  • Are there any questions and answers that can be deleted.

Welcome New Supporters

43:28

I'd like to welcome the newest Affiliate for the School of Podcasting Shawn Washburn of the Stories for Starters podcast http://www.washburnwriter.com/podcast/

If you would like to earn money by referring people the school of podcasting go to www.schoolofpodcasting.com/affiliates 

Also, welcome to Wayne Henderson of http://mediavoiceovers.com/ and the Packers Fan Podcast as the newest Patron.

The History of Six Shooter

44:04

I have launched a new podcast to play with some different podcasting tools. The podcast is at www.historyofsixshooter.com where you can hear the stories and drama of being in a Country band in 1995. Subscribe in Apple Podcasts and other apps, or Binge listen at www.historyofsixshooter.com/binge

Question of the Month for May

45:45  We need your answers by 5/25/18

1. Are you planning on starting a new show, if so what is it?

2. If you've had sponsors on your show, how did you get it? Did they approach you? Did you approach them? Did they come from your media host?

Please put May 2018 Question when you answer using your favorite method on our contact page

Mentioned in This Show

You Wanna Do What Podcast?

Getting Your Podcast Ready for Google

Transcript of Jordan Harbinger Interview School of Podcasting Episode 618

May 14, 2018
Transcribing Your Podcast Is Better Than What?
34:01

Feedback From Previous Show

Randal Black is an educator and heard our episode where we revealed some things that didn't go quite right. Randall has a saying that he learned from a Fortune Cookie, "Failure is feedback, and feedback is the breakfast of champions."Check out Randall at www.randallblack.com

Sponsor: Podcasts Guests

A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). 

Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests.

PodcastGuests.com helps you find guests for your podcasts for free

PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements

Podcastsguests.com helps you be featured on other shows and helps you find guests for your show.

Podcast SEO with Transcripts

Many people feel that if they put a transcript of your show as your blog you have found the easy way to create "show notes." This is often spurred on by a John Mueller (John Mueller - Senior Webmaster Trends Analyst - Google ) stating, "So having some kind of textual information on that page helps us as well, so that we can actually rank that page appropriately. Then when someone brought up transcripts he said, "If you have a transcription of the podcast, that’s even better, because then all of that information is available for us to actually index." Source.

An article on Seach Engine People's website stated that "After transcribing all their audio content, the radio show This American Life (TAL) found that 6.68% of search traffic is attributable to transcripts"

So who do they do this? Each transcript is published on a separate web page that is linked to the main episode page (see example). Read full report

If transcripts are hard to read, then this can increase your bounce rate. A bounce rate is when someone comes to one page on your site and then leaves. Google can see this and (it was thought) to hurt your Google Rankings. However, in an article from Search Engine Journal from Gillam Hunter, it stated, "Don’t worry, despite the “professional opinion” of many SEO cowboys, bounce rate isn’t part of Google’s algorithm.No, having a low bounce rate won’t give you “ranking benefits.” In that same article, it stats that one way to boost your rankings is through better copywriting. So the question is a transcript better copywriting? I guess it depends on your current copy.

For me, we don't write like we talk and we don't talk like we write so when I start to read a word for word transcription my mind gets stressed and I leave. What do you do in that situation? I've love to hear 888-563-3228

If you want to have transcriptions on your site, but somewhat put that "backstage" there is a cool plugin called Simple Podcast Press that allows you to copy and paste your transcripts and yet have then only appear when a website visitors clicks on them. He refers to them as Clutter-Free Transcripts, and if I was going to implement the transcripts, I would probably use this plugin. I already use it on my Ask the Podcast Coach website

Transcriptions Tools

Rev.com

If you don't mind paying $1/monute rev.com has great quality (a human is doing the transcription service)

Temi.com

Temi is $6 an hour (or 10 cents a minute) and for a robot, not half bad. I've used it, and if you have the time to proof it a bit it's cool. I liked that you can enter the name of the speakers, and export as a word doc. You can also listen back at faster speeds.

Reportex.io

Reportext.io is an interesting twist. They sync the transcript and the audio. When you delete the word out the transcript it deletes it out of the audio. This works for REALLY obvious mistakes, but not for micro edits that need a surgeon's hands. For four hours of work, you are looking at over $53. You can test it for free. When I downloaded the text file, the formatting was pretty bad for time stamps.

For me (as you can see) I write a blog post for my podcast (So I don't really need a transcript). But I had zero show notes and wanted a way to make them, Temi would be an economical way (assuming I had the time to tweak it) to get show notes.

News

There is a podcast even in Utah Next Month (Utah Podcast Summit)

Google's "NEW" podcast feature is old.  You may need to add some code to your site to make sure you're ready Read this post from Libsyn

Need Help With Your Podcast?

  • One on one consulting
  • Technical Questions
  • Equipment Suggestions
  • Growing Your Audience
  • Choosing a topic
  • Your Podcast Launch

I can help you with all of this

Click here and choose the best way to get on track

May 07, 2018
Three Audio Sharing Tools Reviewed
46:03

Becuase of My Podcast Twin Spin with Aaron Peterson

1:04 

Aaron does a number of podcast including the Blacklist Exposed, Remake the Movie Right, Smirk, and the Hollywood Outsider

Becuase of his podcast(s) Aaron was asked to Officiate the wedding of two listeners who met through the Hollywood Outsider podcast. 

3:45

Aaron and his co-host Troy Heinritz (from the Black List Exposed) were one of six media companies asked to attend the 100th episode of the Black List Exposed. 

Wavve, Audiogram and Sparemin Reviewed

6:33

There are tools that you can use to make a snippet of your podcast. These tools turn them into a video file to paste on social sites like Twiter, Facebook, and Instagram. This is not the first tool to be based on sharing audio snippets. Clammr was a tool intended for you to be able to easily create a clip and those clips were then easy to share. Clammr lasted about three years (2014-2017).  I had a lot of great press,  and was mentioned on a regular basis. Now a year later, other companies have come to fill the void.

My scenario: I looked at the services for what I would use. I want four episode each with a different design. 

 Click Here to get a free video on how to use these tools
 
Headliner (Sparemin)
 
This is a free tool that allows you to make a video out of audio. In theory it can transcribe your audio. The few times I tried the transcription, it was pretty awful. It does give you the ability to have more than one image, as well as text. You can easily make a copy of a project and edit it to be new. There is an image search tool so you can find images to use in your video. BE SURE to read the terms of service as one of the services is Getty Images (who will take you to court for using their images if you didn't obtain a license. You can't beat the price (free). There are videos along the way to help you through the learning curve.

 

I liked that Audiogram actually gives you a live animated preview of your finished file. You didn't have to compile it and think, "Oh wait, I don't like that." You can see it before you turn it into a video. They have a bunch of premade designs. You have much more control over things like titles and positions of animations. You can even load an existing design from a previous movie to save time. Audiogram also shows your social sites (if you want) at the end of the video. These are not clickable. When you are done creating your video. you can download it or email it to your phone for easy sharing on Instagram. For me to do four videos a month would be $19. I can do two videos for free.
 
 
Wavve the most set of elaborate tools. You can drag and drop exactly where you want things to appear. You have more fonts, etc. When you are done you can post your video to Facebook and Twitter right from your account (and like the others send the video to your phone for Instagram). Wavve does give the ability to do a few free videos per month (depending on the length). They have some video tutorials to walk you through the system. If you are looking to make super cool looking graphics, this is the tool. For my scenerio, it would cost $18/month
 
 
 

BUDGET CHOICE

If you're looking for free, Sparemin/Headliner is free. While not as versatilscenarioll give you something to share.
 
Again for my scenario (4 shows a month, each video with a new design), Audiogram is $19 a month, and Wavve is $18
 

Different Features

Audiogram has the ability to save your design choices and use them over and over.
 
Wavve has the ability to post to Facebook and Twitter right from your Wavve account
 
Sparemin has an image search capability (again, check their TOS)
 
You will see that you can turn these into a giant time suck choosing the right font, the right etc.
If you have access to something that makes trackable links (pretty Link for Wordpress) you may want to use a special link with your Audiogram to see if it generates more clicks.
The one thing missing (in my opinion) is stats on how many times the file was played.
 

What You Should Do Even If You Don't Use These Services

What I like about these services is it makes you think. It makes you ask yourself, "What is THEY key clip that will make people want to hear more? What clip can I create to motivate people to come and listen."

What I Didn't Get To Accomplish In Q1 of 2018

18:28

19:36 Bill Hutchison from YWAM podcast (and ywampodcast.net ) wanted to be a bit more consistent (but did get some things done)

21:49 Brad from We Are the Cinema Guys wanted to work on his calls to action

24:25 Sarah from the Podcastcard Academy wants to be a bit more organized (and now is using Asana, Dave loves todoist.com)

26:08 Max from Aviation News Talk meant to contact a conference but hasn't gotten around to it yet (but he will NOW)

27:42 Win Charles from Ask the Win meant to start a new podcast, but she did find an editor.

31:32 Zach from Rasing Rents (as in PArents) needs to get season two going.

35:29 Dave needs to get his inbox under control, and started off the year super focused, but has slid back to old habits.

Question of the Month for May

39:15 We need your answers by 5/25/18 

1. Are you planning on starting a new show, if so what is it? 

2. If you've had sponsors on your show, how did you get it. Did they approach you? Did you approach them? Did they come from your media host?

Please put May 2018 Question when you answer using your favorite method on our contact page

Mentioned in This Episode

Secrets of Dynamic Communication

http://todoist.com

Emily Prokop Podcast Editing

Drew from Sleep with Me on Podcast Junkies

Chris from Kid Friendly Joke of the Day

The Head of Marvel on WDW Radio

Computer Tutor Florida 

Work With Dave

I'd love to work with you. You can join my patreon group for additional tutorials, one on one consulting, join the School of Podcasting, or sign up for my podcast mentorship program.

It's all at www.schoolofpodcasting.com/workwithme

Apr 30, 2018
Don't Quit Your Day Job
31:55

Comments?

888-563-3228

My Week On The Road

I spent Wednesday with the Cincinnati Podcasters meetup which was a great time of sharing information about what is and isn't working in podcasting. If you are in the Cincinnati area, you should make the trip. From there I went to Nashville for the first ever Podfecta event which was organized by my friend David Hooper. This event used my favorite format which is one track, one room, so all participants get the same information. It's a great way to build community. Then I went to Craft Content Nashville which was an "unconference" (much like the old days of Podcamps). This had over 50 speakers with TONS of tracks. while not all the sessions I attended were stellar, I did walk away with some great info, and got to network and answer some questions. Both events brought in food which made networking very easy.

What is a Valuable Show?

Jennifer Briney does the congressional dish podcast and did a presentation and the put up a slide that asked, "What is a Valuable Show?" and for Jennifer, it is "An Impressive display of public Entertainment that is useful or important.

So Good They Can't Ignore You

I listened to the Book "So Good They Can't Ignore Your (Why Skills Trump Passion in the Quest for Work You Love) and he goes hard against the strategy of "Following your passion and the money will come." It's a very interesting book and I agree with some of it. He talks about to move forward you need to develop skills that are rare and valuable. This leads to more jobs where you start to control more of your destiny. He also points out and gives many different illustrations on how few (if any) people can say exactly what they want to be when they grow up. Most people talk small steps (doing rare and valuable work) which leads to more opportunities that lead to you having more control over your life (when you are rare and valuable, you control and call more of the shots).

The Law of Remarkability:

The law of an idea remarkability. Your podcast inspires people to remark about it and if it has the ability to be spread in a venue that supports these remarks. He also talks about having a goal of acquiring skills that are rare and valuable. I want to take this idea and use it as criteria for your podcast. Jennifer Brinery read a bill going through Congress that was over 2000 pages. I'm pretty sure it's rare that anybody would read that (the Senators receive a summary that was four pages) and in regards to really getting a good picture of what is going on in Congress, Jennifer provides a ton of value.

Podcast Monetization

I got to meet in person Jeff Sanders who is the author of the 5 AM Miracle and The Free-Time Formula (Hear my interview with Jeff Here) did a great job of giving some great insights into having advertising on your show (for the 10% that have enough downloads to support CPM models) and Jennifer Briney of Congressional Dish (hear my interview with Jen)provided a stellar presentation on creating a podcast that is 100% listener supported. In both presentations, Jeff and Jennifer pointed out that it took YEARS to build the audience big enough to be able to do this full time.

Don't Quit Your Day Job

We have seen people who are super successful. Their pitch goes something like this, "I can show you how to make a million dollars and not pay taxes. Step one, give me a million dollars." In his book So Good They Can't Ignore You author Cal Newport tells the story of a young blogger who was "fed up with living the conventional life working nine to five for the man with little or no time and little money to pursue my true passions so I've embarked on a crusade to show you and the rest of the world how an avergae Joe can build a business from scratch to support a life devoted to living the dream. The business he referenced (as is the case with most Lifestyle designers) is his blog about being a lifestyle designer. In other words, his only product is his enthusiasm for not having a normal life. "

Enthusiasm alone is not rare or valuable and therefore is not worth much.

I Couldn't Believe My Ears

In talking with a brand new podcaster, I was shocked to hear they had QUIT THE MARKETING JOB that they had been doing for years to start a podcast that didn't scream "EASY TO MONETIZE." Jennifer mentioned how she had taken a part-time job as a waitress so she could still do Congressional Dish and pay the bills until the show was built up enough to jump to full time.

We think it's courageous, we think if we don't jump now we never will, and so we jump.

When we see people jump from building to building we can't believe what we see

https://youtu.be/f0xyzj545tc?t=1m9s

It's one thing to jump over a mud puddle. It's a totally different story to jump over a lake.

As my mother used to say, "just because Johny Johnson jumps off a bridge doesn't mean you should"

https://youtu.be/5wOiYjN2_gA?t=2m1s (disturbing)

A Reporter Hears Your Latest Episode, What Is Your Headline?

In Nashville, I did a live version of the Podcast Rodeo show. I pointed out that most of the content I consume does one of the following:

  • Makes me Laugh
  • Makes me Cry
  • Makes me Think
  • Makes me Groan
  • Educates me
  • Entertains me

If the episode you are going to record does none of the above.

Question of the Month

As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page

I need your answer by April 26th

Because Of My Podcast - I Can't Believe I Got to Meet....

Leslie Eiler Thompson produces The Rogue Ones podcast and explains how she got to me at a super cool person in her niche 

Question of the Month

As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page

I need your answer by April 26th

Mentioned in This Podcast

Tim Hanson -  http://www.manontheseat.com/

Joe Taylor - www.onfaithsedge.com

Trapper Jack - www.touchedbyheaven.net

Glenn Hebert Interview (on getting sponsors)

The Rogue Ones https://www.rogueonespodcast.com/

Jon from www.professorslots.com

Podcast Rodeo Show

Apr 23, 2018
The Question Most Podcasters Forget to Ask Before Starting - And They Wish They Had
38:27

Comments? 888-563-3228

Today is episode 614 of the School of podcasting and we are talking about the most important question a new podcaster should answer before they start. We also have a cool resource for royalty free music. I also share my thought in podcast sponsor markets. 

The Three Questions I Ask Every Podcast Client

2:29

Tyler Primavera asked me, "I discovered your SOP and ATPC shows and I really appreciate them! I'm slowly working my way through them, sorry to hear about Bernie the cat.

I really want to start a podcast in veterinary school (starting in the fall), but I'm afraid of the time commitment. I really think podcasting is a great idea (I wrote in depth about it here at my blog https://wp.me/p9MJTj-1U), but I'm afraid of the commitment.

How do I decide to podcast or not?

Thank you for your time,
Tyler"

1. Why Do You Want to Podcast?

If you can't answer this, then don't spend a dime on any equipment. To this Tyler says

Through my podcast, I hope to speak (and live) the message that personal well-being is an absolute must during veterinary school, and that no vet student is ever truly alone.

He also says:

I want my podcast to improve the lives of veterinary students first, and the veterinary field second. I want to do my little part in tackling the big problem of veterinary mental maladies.

2. How Will You Know if It is Successful?

While I realize this can change. By answering this question as a consultant I can steer the podcast in the right direction. I can shape the call to action, etc. I can also see if the topic is in alignment with the goal of the show (cause that is not always the case).

3. What are You Going to Quit Doing to Make Time For Your Podcast?

This is my main point of this episode. Unless you have a large budget and are farming this out, your podcast s going take more time than you think. While I normally say use a four to one rule (a one hour podcast will take four hours to create start to finish), that number could easily be five to one when you're new. With this in mind, unless you have a time machine there are still only 24 hours in a day. Most of us do not start a podcast because we are sitting around watching Dr. Phil and being bored. It is typically quite the opposite.

In the article Tyler says this, "Right now, I have plenty of time to make a podcast, because I am not in veterinary school. How will I be able to attend school for 40 hours a week, study, workout, maintain a long distance relationship, and do a podcast? I have no idea. But supposedly, if there is a will, there is a way."

This is not always true

Chances are you are going to be likely giving up something.  Will it be:
 
TV
Video games
Sleep
Family time
Exercise
Work
other hobbies
 
If you have no margin in your life, then you are going to have to stop doing something to make time for podcasting. This is not an opinion, it is a fact that there are only 24 hours in a day.
 
The Three Things You Need to Podcast
I've mentioned this before. You need your attitude, your health, and support of your family. When you stop sleeping, you health fails which may lead to a bad attitude. If you don't have the support of your family, then that also kills your attitude (and the stress can lead to health issues). If you don't have the right attitude, it may come across the microphone, and overall kill the motivation to put out great content.
 
With this in mind, what are you going to give up to podcast? When I was in my 20's I was on a few bowling leagues. I gave up time watching TV (but I was with my family). When I was in a band, I gave up time with my family to go to practice. Being in a band also made me give up sleep as I often didn't get home until 3 am. Podcasting is no different, so when you are excited to start a podcast you need to look at the amount of margin in your life and see if you have the time to create a podcast, or the budget to farm it out.

Where I Will Be This Week

16:03

Cincinnati Podcasters Meetup on 4/18

Podfecta Podcasting Event 4/20 - Nashville Tennessee 

Craft Content  4/21 Nashville Tennessee 

Cool Resource For Royalty Free Music

16:52

Thanks to Steve Stewart for turning me on to this in his Podcast Editors Club Facebook Group who told me about MelodyLoops.com  where the music is about $10 a track and you can go back into the track you purchased and have it generate a longer/shorter version of the music. 

Dave What Do You Think of Podmosphere?

20:39

Caine Dorr asked me about my thoughts on Podmosphere. So here it is

I've never heard of podmosphere, and when I look at their site it looks like the same site I've seen over and over again. Here is the concept.

You sign up your show and list your approximate downloads per episode. You list what your fee in CPM which stands for Price Per Thousand Downloads. Most of these sites have an example like this (straight from the podomosphere website)

"Podcasters sign up their account. They type in info about their podcast as genre, language the podcast is in, what country the podcast has a majority of their listeners from, CPM($/1000 listener), amount of listeners(last 3 episodes amount of listeners added up and divided by 3. Example podcast A has 1500 listeners on their last episode and 2000, and 1000 on the two episodes before. This means that 1500+2000+1000=4500/3=1500 is their average amount of listeners), upload a image with their statistics of amount of listeners(a photo of the statistics page that clearly shows how many listeners the podcast had on their last 3 episodes). When Podmosphere then verifies the podcast if the numbers are correct, the podcast shows up in the search engine."

When I pasted that paragraph, my Grammarly went nuts (upload a image....). Podmosphere takes 25% of if you are charging $30 per episode, and you get 300 downloads here is the math

$30*.75 is $22.5 for your CPM after Podmosphere takes their cut. That calculates to $22.5/1000 = .0225 per download

.0225 X 300 downloads = $6.75 per episode.

I've seen some of these before, if you go to sponsororama you will see a message:

"Thanks for visiting
The Sponsorama sponsorship marketplace shutdown in September 2017"

Cast.Market is a Ghost to Me

This is a company that spends money on branding (I often see their items in a swag bad, but I've never met them in person at ANY podcasting events). On their website (and I'm not making this up) it states:

cast.market is a free service. We don't charge podcasters anything. Through the campaign, creator businesses can pay podcasters directly to sponsor their show. Our credit card processor charges 2.9% + .30 cents for this. cast.market adds an additional 7.1%

So its free except for the 7.1% of the income you are taking.

Here is What is Wrong With These Podcast Advertising Marketplaces

  1. They are based on CPM, and the more niche your show is the more you should charge. However, so far it doesn't seem to be working.
  2. There is one BIG thing missing from these marketplaces: sponsors.

Sure it sounds like a good idea, but in the end, if there are no sponsors it doesn't work. Why is there no email saying, "He this month we paid out X amount of money to podcasters? Also be sure to notice things when you go to cast.market and look at their news section and see the latest update is from April 14 of 2017. So there has been nothing newsworthy for a year?

For the most part CPM pricing does not work for 92% of podcasters (unless you're happy making $27 a month and adding another hour of time for the paperwork). I have not looked into Podbean's offerings and marketplace yet.

As the one thing these services are missing are advertisers, if the rules of supply and demand are in effect it may be worth looking into advertising your show on another show.  It's an idea.

Question of the Month

28:14

As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page

I need your answer by April 26th

Podcast Rewind: Should I Start a Podcast Episode 97

29:45

I appeared on episode 97 of should I start a podcast talking about THE COMMON PODCASTING MISTAKES YOU NEED TO AVOID

Podcast Rodeo

30:33

The podcast rodeo show is where we grab a random podcast and see how long we can hang on. If you're looking for an honest first impression of your show, it's only $5 at www.podcastrodeoshow.com for a full review of your entire show see www.podcastreviewshow.com 

What Should I Use -14 or 16 Lufs? 

Spotify and Amazon want your files to be exported at 14 lufs. Many podcasters were exporting at -16. Apparently -14 is louder. How much louder? Is it a big deal? When I took a wave file and exported the same original file in the different formats, it was about 2 db louder (here is a screenshot where you can see the -14 lufs is louder. 

 

For me, I was riding my bike this week and some podcasts I had to strain to hear over the traffic. I'm going with the louder setting.

Power Podcast Interviews Workshop

This is something my co-host from the Podcast Review Show is doing (Erik is the host of the Podcast Talent Coach and has 30+ years in radio, and this is a STEAL for a five-week (every Thursday night). Check it out. It is limited to 24 people so hurry before it's completely sold out. The first session is 4/19. MORE INFO

Work With Me

I would love to help you with your podcast. I have different options for different budgets starting at $1 a month go to 

www.schoolofpodcasting.com/workwithme

Mentioned in this Show 

Free Guide to Better Headlines

 

 

Apr 16, 2018
Giving You The Nudge You Need to Create Episode 1 Of Your Podcast With Monica Rivera
47:44

Question of the Month

As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page

Because of My Podcast: I've overcome the fear of failure, perfection, and I'm Growing a Community - Brodie Sharpe

Brodie Sharp from Everyday  Running Legends interviews everyday average runners to inspire other runners. Becuase of his podcast he has overcome the fear of failure. He read in the book The Success  Principles by Jack Canfield and in it, he quotes Oliver Wendell Holmes who said, "Many people die with their music still in them. Too often it is because they are always getting ready to live. Before they know it time runs out." Brodie said his podcast has helped him overcome the fear of perfection. His brother (who is a life coach) said, "All you need to start is produce B minus content. If you strive for A+ it will never be good enough and it will never be done." Also, because of my podcast, I've been able to build a community. Check out Brodie at https://everydayrunninglegends.com/

Before they know it time runs out

Today I want to dedicate this effort to my Aunt Shirley Steinmetz. She died of lung Cancer on 4/7/18. What is weird about this is my Dad died on April 5th, 2014. Hist sister Sandra died on April 6th 2016. Then yesterday on April 7th, another sister (Aunt Shirley) joined them. I say this not to bring you down or look for sympathy, but to just remind you that our time here is limited, and our time here is short. Don't die with a great podcast inside of you.

Speaking of time running out...

I was on Episode 105 of the Dealing with My Grief Podcast with Darwyn Dave talking about Unresolved Grief. Check it out at http://www.dealingwithmygrief.com/podcast/episode-105

You Don't Have to Worry About These Things in Your Podcast

I might sound bad. Podcasting is not live. You only release it when you're done with it.

I'm afraid of technology. You said that about the fax machine and the VCR, and your smartphone. If you've ever attached a picture to Facebook or email, then you can upload a file to Libsyn.com (using coupon code sopfree). If you ever pressed record on a VCR then you can press record on Audacity. If you've ever lowered the radio in the car so you can talk on the phone, then you know how to mix volume levels.

I'm afraid of buying the wrong equipment. - Join the School of podcasting or set up a consulting call.

I'm worried nobody will listen. I recently interviewed JJ virgin who is a hall of fame fitness trainer and nutritionist. In her book The Miracle Mindset, she explains her insecurities. Yet she has been on Dr. Phil, Dr. Oz. Rachel Ray, the Doctors and been a New York Times bestselling author feels the same way. As a tech support person at Libsyn.com, I often get people who send in a support ticket because their podcast is having a surge in downloads, and they can't believe it when people actually do listen.

I Don't Have Two Thousand Dollars to Spend on Equipment - Most people can launch a podcast for around $300, and then a monthly fee of around $30. Please don't spend two thousand dollars on equipment.

I'm Afraid Of Negative Reviews - Most podcasters don't get a lot of bad reviews. You will get them eventually, but many podcasters don't feel you are a real podcaster until you get your first one-star review in Apple Podcasts. You can't please everyone, and people who do make very bland content.

 

Monica Rivera Helps Give You The Nudge You Need

Monica River is the host of the You Wanna Do What? Podcast.  I've met her at two events, and started listening to her show. Like we've heard over and over on this show, when someone finds a show they like they often download the entire back catalog and that is exactly what I did. the further back into her catalog I got I could then understand the growth that she has gone through in seven months of podcasting. She is wise beyond her years, and her podcast is filled with interesting stories. She still hasn't figured out if she wants to monetize, and if she does how she will do it, but she knew the first step was starting and so she did. In this interview you will hear:

  • Her "hot mess" that is episode one
  • How she got rid of the reverb in her recordings
  • The different microphones she has used (she now uses an ATR2100 )
  • The feedback she is getting from her listeners
  • How her approached has changed
  • How long it takes her to create an episode.
  • What she has learned going to different events. 

Check out her show at www.youwannadowhat.com as well as Apple Podcasts, Stitcher, and Spotify

Work With Dave Jackson

Do you need help starting a podcast? Growing your podcast? Choosing Equipment? Troubleshooting? Check out

www.schoolofpodcasting.com/workwithme

Apr 09, 2018
Dealing With Your Ego - How to Stay In Your Lane
40:52

Comments? 888-563-3228

Question of the Month

As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page

I need your answer by April 26th.

Defining Ego: The Good Side of Ego

The Freudian definition of “ego” is simply, according to Wiktionary, “the most central part of the mind, which mediates with one’s surroundings.” So many people think that if you have an Ego, you're a narcissist. If you have an ego than you are conceited. You think you are better than others.  Ego literally means a person’s sense of self-esteem or self-worth. Doing anything new, like starting a podcast, or going against the norm, is directly proportional to how confident you are of yourselves and your abilities. As long as you are in control of your ego, it will work for you. But as soon as your ego starts controlling you, it will hurt you. When ego controls you, it can make the truth look false and the false look true.

How To Identify Negative Sides of Your Ego

When you are overwhelmed by your ego, you will say words you will regret, take actions you will repent later on, and hurt the people you love most. Your inflated ego can also make people lose trust and respect for you

There is a quote by Deepak Chopra to sum it up –

“If you want to reach a state of bliss, then go beyond your ego and the internal dialogue. Make a decision to relinquish the need to control, the need to be approved, and the need to judge. Those are the three things the ego is doing all the time. It’s very important to be aware of them every time they come up.”

If you find yourself defending yourself, this may be due to a couple of reasons. You may actually be right (and you're trying to educate someone about your point of view) or your wrong and you are defending yourself as you are afraid of the ramifications if it is found out you are wrong.

There is the old saying, you can be right or you can be married. I found this to be true. My ex-wife (note the ex) here are and I would battle for days because one wouldn't drop it, and the other wouldn't admit when they were wrong. The opposite of defensiveness is openness, and that means being open to new ideas. When you're not willing to even ponder another point of view, you may want to check yourself.

If you do a solo show, you may want to take all of the adulations but that's just not true. Case in point, I record, edit, and post this show. I am the producer, host, editor, web designer, graphic designer. I do this show by myself. That appears true (it is), but I get feedback in the form of emails, speakpipe messages, Facebook likes, etc that help me steer this podcast in a direction that allows it to connect DEEPER with the people who find it. Thanks to my audience who when they hear someone talking podcasting say, "You need to listen to the School of Podcasting, " or "You need to join the School of Podcasting." I would be a fool to say the success of this show is 100% because of me.

What Can Happen When You Put Your Ego Aside

This episode was inspired by my going to a Michael Schenker concert. Who is Michael Shenker? Well, unless you are a guitar player of 30 you've probably never heard the name. To give you something to frame this in you probably have heard of Metallica (one of the most popular Heavy Metal bands of all time) their guitar player went 100% "Fanboy" upon meeting him and pulled strings (no pun intended) to play with him (see video).  

Michael is touring under the name Michael Schenker Fest. Why? Because he is touring with four different singers. To all of you nonmusicians, there is a disease in music called LSD. It stands for Lead Singers Disease. As I look back at my 30 years of playing in (I started when I was 15) I can say the best singers also has the largest egos. Not sure if those are connected, but that's what I saw. The singers are Gary Barden (age 62), Graham Bonnet (age 70) Robin MCauley (age 65) Doogie White (age 50). Michael himself is 63 years old (so maybe some wisdom has come with the age). 

Gary Barden was on the first three Michael Schenker albums and as you age (if you haven't taken care of yourself the best you can) you just can't reach some of those high notes. On one song (Attack of the Max Axe Man for those of you keep track at home) I didn't think Gary sounded great when he was young, and now has no hope of hitting these notes. I about fell over as they did this song as Robin came out to sing the high parts as Gary sang a lower harmony. When you can't get Eddie Van Halen and Sammy Hagar in the same room, this is like seeing a unicorn on stage. Later all four singers would assume different roles as they all ended up singing backup singer to each other. I'm not sure how I can express how rare this is. It would be like Donald Trump giving Hilary Clinton a compliment. 

So by leaving their egos at the door, I got to see a one of a kind show. It was amazing (seeing Graham Bonnet at age 70 gives me hope in my 50's). They didn't let their egos get the best of them, and in return are probably making more money than they would if they stayed separate. In an even more mind-boggling twist, they even recorded some songs together on his latest record. This is like seeing a mermaid ride a unicorn into the land of Oz. 

The Dick, the Doll, and the Dork

In morning radio, there's a philosophy called the Dick, the Doll in the Dork. It's a three-person morning show and everybody has their role. So the Dork is typically the main leader of the show. The dork is the affable one who is a little bit quirky and he's the guy everybody loves and he's the AW shucks guy. And then there's the Dick, he's just the jackass who says stuff he shouldn't be saying. He rubs people a little bit the wrong way. You want to like him, but he's just a little irritating. And the Dork usually says, "oh, don't say that," and kind of puts him in his place. Those two roles kind of bounce off each other. They're the opposites. And then the doll, she's usually the brains of the organization.

The Doll is the smart one that comes in and kind of puts everybody in their place. And she's the voice of reason. So everybody kind of has their lane. So if we're talking about, oh, we got this letter today from a listener named Kim. And she found another woman's number into her man's cell phone and she wants to know what she should do about it. And the dick is going to go, "What's the big deal? You know, it's just another chick." The Dorks is going to go, "No, you know what you need to hold on a second. You don't know what it's all about." He's going to be kind of in the middle. The doll is going to say, "Kick that guy to the curb. There's plenty more fish out there, right?" 

So that sort of triangle and everybody has their role. You have to know your role and you have to stay in your role because that's what people expect of you. If they change their roles it messes with their chemistry. If the Dork starts saying everything the Dick does, well then we have one too many people sharing that opinion and someone is not needed. 

Doogie White Won't Stay In His Lane

This was evident in my concert. When Doogie White came out to sing he was annoying. The event is called MICHAEL SHENKER FEST, and it's MICHAEL'S picture on the backdrop. Yes everytime Michel went to play a guitar solo Doogie decided it was time for him to get the audience to clap along, or try to get them to sing "HEY, HEY, HEY" together. Meanwhile, ALL EYES are on Michael, and his vocals were walking over the guitar solo that everyone came to hear. Doogie kept getting out of his lane and messing up the chemistry and the experience.

Mentioned In This Show

Erik K Johnson - Podcast Talent Coach

Podcast Review Show - Get Your Podcast Reviewed

7 Habits of Highly Effective People

Want More Podcasting Insights?

Check out www.schoolofpodcasting.com/more and become an awesome Patron.

I Would Love to Help You

See www.schoolofpodcasting.com/workwithme

Apr 02, 2018
The Best Sounding Audio For Your Budget
51:03

Comments? 888-563-3228

Today we talk about file formats. We also talk about getting good skype recordings.

Becuase Of My Podcast: Jim Harold

1:15  Jim Harold has been on one of the top syndicated radio shows (Coast to Coast AM) in America 8 times. This show is syndicated to over 600 radio stations. Check out Jim's shows at www.jimarold.com he's THE GUY for paranormal podcasting (listen with the lights on) check out his podcasts and books at www.jimharlold.com

Understanding Audio Formats

What is stereo? What is Mono. What is kbps mean? What bitrate should I use? Here are some things to know

To figure out how much space you need, you need to know:

1. How often you will publish
2. How long your shows will be
3. What format

The formats have some general numbers you can use. For example:

If you publish at 128 kbps stereo, your file will take up (roughly) 1M minute
If you publish at 64 kbps mono, your file will take up (roughly) .5 M a minute (and sound the "same" but won't have stereo separation).

So if you do a weekly show that is 30 minutes long that is 30 minutes multiplied by four weeks. So monthly you create 120 minutes of content.

At 128 kbps Stereo, you would need 120 Megabytes per month. If you went 64 kbps mono you would need 64 megabytes per month (roughly on all of these estimates).

In today's show, we listen to files encoded both ways as well as mp3 files encoded using the LAME encoder and the Fraunhofer and see if there truly is a difference?

Need a Media Host? Check out Libsyn.com and get a free month using the coupon code sopfree

Don't Buy a Bette Skype Recorder - Upgrade Your Internet

Thanks to Tory from www.theblacklistexposed.com and www.packersfanpodcast.com

Skype Requirements

Your processor (on a PC) needs to be at least 1 Ghz with 512 MB (so double both of those at least) See More

Your process on a Mac needs to be at least 1 Ghz (core 2 duo) and at least 1 GB of Ram

How much Bandwidth does Skype need?

 

I currently use Spectrum and I have 162 Mbps down, and 23.78 Mbps Up. I rarely have a serious skype issue. It' is typically myself and one other person, but I have been on chats with five people and no issues.

What About Squadcast.fm, Zencastr.com, and all the other options?

While it's true these devices record local, so if there is a weird audio glitch, in theory, they don't record the glitch. Something

Zencastr states you need at least 1.5 Down, but recommend 5 mbps see more

For the record, I've use Zencasr and Squadcast and never had an issue with either. I've also used Ringr which is a cool app for your phone

Free Tips For Making Your Guests Sound Good On Skype

This comes from Kim from www.toastmasters101.net who explains if someone is going to use their built-in microphone on a laptop, she will have them download skype to their phone and use it over wi-fi. I like this idea, and here is a twist to make it easier. All it takes to create a free Skype account is an email address. You can create a free Gmail account, sign up at skype.com and make a second account. You provide the login and password to your guest, now they don't have to create a skype account. You don't have to ask for their skype ID (as it's yours). Afte the conversation have your guest

I Need to Move if I Want Free TV

I tried using a digital over the air antenna to receive free channels. I've tried three different versions of these. Most of them you sparking pictures of TV stations that are involved with shopping and/or Jesus. Couldn't I get NBC? Why because I live in Akron (about 50-60 miles from the nearest NBC signal). So any solution that starts with, "get an HDTV Antanea isn't going to work because of where I live. So Skype may not work for you because you Internet blows. Swapping to a new system (much like switch antennas for me) didn't help.

Michael Delaney from Baby Mountain Radio (Care Giving for Dementia)  let me know about Silicon Dust about the HD Home Run ($66) but it requires an  HDTV Antanea and then allows you to stream that signal to any device. It's cool, and inexpensive (you can have a DVR for something like $35/year) at least from what I've seen I still need an HDTV Antanea. Stargate Pioneer told me about Tablo DUAL OTA DVR for Cord Cutters - 64 GB with WiFi - For use with HDTV Antennas that again requires an HDTV Antanea (they do make Outdoor HDTV Antenna), but living in an apartment, I didn't want to go there)

How I Saved MySelf $44 and Got Faster Internet

Want to see a popular topic? Start talking about cutting off your cable television, or "cord cutting." Oofah! I just mentioned it on a live podcast that hasn't been released and I got two replies (with really good information.

I was spending at one point over $200 on cable but got it down to around $176, but I don't watch a ton of TV. So I contacted my Cable Company (Formerly Time Warner Cable - Now Spectrum) and found out that while I was on TWC fastest internet there was faster Cable available. So I downgraded my cable to $109 which now includes a much faster Internet. But I lose the ability to record anything (and you know us podcasters we love to time shift). After some comparisons of YouTube Live, Sling, and Hulu, I went with Hulu with the Live TV streaming for $44. So my now faster cable and channels is $153. This week I'm going to shut off my basic channels (and cut the cable tv completely) which should make my total expense $133. So I went from $176 to $133. I come down and ask Alexa to play Hulu which fires up my TV and tunes it to Hulu.

This is going to be a fun space to watch as different companies (Googe is now rolling out YouTube Live).

Mar 26, 2018
Strategies For Creating a T-Shirt That Sells
48:10

Got Comments? 888-563-3228

Today we have insights from Diana McCallum from the Talk From Super Heroes show, Lou Mongello from WDW Radio and Gordo from Those Conspiracy Guys on how they are designing T-Shirts that actually sell. Neil then shares some insights into what he's doing to create a show that allows him to do podcasting full time, and how insights into his Patreon Account.

Jim Harold from the Paranormal Podcast has a "Just a Podcaster" T-shirt on Amazon

Marc from the Resourceful Designer podcast has quite a few cool shirts for sale on Amazon

I created a store and a t-shirt in about 10 minutes at https://www.teepublic.com/stores/podcast-clothes

You can hire a designer at the site

SPONSOR: Podcast Movement

Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way

– Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more

– The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show.

– The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out

It's July 23 – 26th in Philadelphia PA.

Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration

Access and Exclusivity: The Power of Patreon

Neil Rochford explains how he is working with his audience using Patreon to go deeper with his Super Fans. This includes:

Live video chats

Extra content

Early content

Behind the scenes "What is happening in my life" content.

Patreon has the ability to have an RSS feed for each person (so if they leave they lose access)

Butt Stuff

Neil is working on a trip to the US via a Crowdfunding Goal

He wants to come to the US to interview the people instead of using Google.

The goal is to film the trip and turn the trip into a dozen documentary type segments

See https://www.gofundme.com/tcgtv

Where I'm Heading

I'll be at Podfecta in Nashville on April 20th

Nashville Craft Content Event on April 21st

Ready To Start Podcasting?

Work with me, I have multiple options to support many budgets

 

Mar 19, 2018
Podcast Icing To Bring Your Audience Back
46:47

Got a Comment? Call it in

888-563-3228

Social Media Marketing World Reflections

Looking back on social media marketing world, I wanted to share my thoughts as this was the first time I was there and there are some things we can learn from this mammoth event.

The first impression was WOA. I walked in and got my badge and as they started to hand me a swag bag (you know the thing you throw on your bed, leaf through once and then ditch) and they asked what gift I would like. One was a cool cable organizer, and the other was a battery backup pack to charge my phone or tablet. This wasn't a cheap bottom of the food chain device. For me, this was awesome as I was going to buy one at Best Buy before leaving and ran out of time. To me, this shows they know their audience. Either gift was valuable.

Becuase Of My Podcast

Becuase of my podcast, I know Paul Colligan, and Paul Colligan knows JJ Virgin who is now coming on my weight loss show (and I got to sample some cool stuff)

SPONSOR: Podcast Movement

Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way

– Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more

– The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show.

– The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out

It's July 23 – 26th in Philadelphia PA.

Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration

Look at All The Icing

At first glance, one might say that the major draw of SMMW is icing. For example, the opening night you have a networking event on an aircraft carrier. This is not something I had ever done. It made the event unique. Now, you might say, but in the end, you still have a bunch of people talking, drinking, and networking.  I see that point of view, but every corner had a sense of adventure. I toured the top of the ship with Ray Ortega and Lou Mongello. If this had been in a restaurant back room, I was still hanging out with Ray and Lou. If I was doing this at another conference, it would be an event. I great event, but throw in that we are talking to a veteran about planes and now this is not only an event - it's an experience. It is a stronger memory than hanging out in the hotel bar.

The second networking event was at a club that had a live band playing Karaoke. It was very loud, but I was walking in with somewhat of a "What am I walking into? experience." I was with Ray so we ventured further into the club and found ourselves on what looked like an outdoor patio except we were inside. This again brought on kind of a "What is this place?" feeling. We then walked through a hallway of white Chrismas lights into a room with booths lit up with neon green. We picked up some awesome cake in a cup and enjoyed our sugar rush. We walked over to one station where they were making some sort of dessert that was part ice cream cone meets cinnamon roll, meets strawberries and chocolate, meets, WHAT THE HECK IS THAT THING. You could even walk into the giant vault. Did we need an exotic building? No, but did it add to the experience? Sure, as now Ray and I felt like we were in a live dungeons and dragons game waiting to see what the next room would bring.

Their networking room was categorized by subject. There were three tables for podcasters, more tables for YouTubers, etc. It made it very easy to meet your tribe, and then introduce yourself to a new one. The one that was really above an beyond, I was in the speaker's room (a lovely quiet place to go with refreshments and snacks). When the crew I was sitting with mentioned walking over to the place where you could pick up your lunch, a staff member took our order and brought it over to us. This wasn't necessary, but as this was day two anyone had put a few miles in their shoes and this was a super nice touch.

Don't Write Off Icing - It's Important.

According to Betty Crocker's Website, 2 tablespoons of chocolate icing is 130 calories and 95 grams ug sugar. According to the Fat Secret website, a cupcake without icing has 105 calories. With this in mind, 55% of the calories come from the icing, but I'm pretty sure the part of the cupcake that gets people drolling is 100% the icing. This got me thinking about the phrase, "Icing on the cake" and I did some googling as to items that draw people's attention. Here is what I found.

  • Physical need. When we’re hungry and we see food, we pay attention. We wake up in the night when we need to go to the bathroom.
  • Self-made choice. We decided to buy a new BMW 325 and suddenly see them everywhere. This effect is also called priming.
  • Your name. We notice the name dearest to us.
  • Emotion. If something evokes an emotion in us, they have our attention. Ask anyone about the show this is us.
  • Contrast. We pay more attention to things that are in contrast to other things.
  • Novelty. The brain pays more attention to things in the environment that are new to a person’s experience. (see)
  • Another website stated:
  • 3) You can't understand it: Do you remember the last time you were searching for some information online? Do you remember when you stopped? Most probably you stopped when you got your answers. The things that we don't understand quickly grab our attention and force us to think about them even more.
  • 4) Because you want to run away: Sometimes things catch our attention because we want to run away from the current moment. Nostalgia is a great example where something pleasant that happened from the past quickly grabs our attention and forces us to indulge in thoughts about the beautiful past
  • 5) Because it's cute: You might wonder what does cuteness have to do with attention-grabbing but in fact, studies have shown that we are wired to get distracted by cute little things. Whether it's a small cat or a beautiful baby the algorithm in our brains gets us hooked quickly when we encounter cuteness (See also 7 psychological reasons cats are so popular on the internet)

A Cupcake Without Icing is a Muffin

Although cupcakes and muffins are strikingly similar in appearance, the taste and texture of the two are quite different. Cupcakes are a small, individual cake. They are lighter, cake-like and sweeter. Muffins are defined as a quick bread, usually denser. Another difference between cupcakes and muffins is that cupcakes are almost always topped with frosting and muffins are not.

What Kind of Icing Can Podcasters Provide to Their Show?

Keep them Informed

One of the things at SMMW is I never wondered what was going on. They had an app for your phone and an army of volunteers. I knew when buses were leaving and coming back. I knew where to go, etc. I listen toa lott of podcasts and many of them are like a bus. My friend Erik K Johnson from podcast talent coach says it's like getting on a bus with no name on the front. You have no idea where it's going (so you probably wouldn't get on), and if it took off with you on it you might be a little nervous. At SMMW I felt taken care of. When Emily Prokop of the Story Behind to a Hiatus to have a baby, it was well planned out, and here audience was aware of what was happening. She has some shows in the can to carry us over, and we knew there would be a small break.

Get Your Audience Involved

I know you are probably saying, "I would love to get my audience involved but I haven't got a single bit of feedback." End your show with a question, and ask them to respond. MAKE SURE you have an EASY way to leave feedback. Did you know that in some apps if you put your voicemail number (say from www.podcastvoicemail.com ) your audience can often click it and it will dial your number? If you do get feedback, RESPOND. If possible play it on the show. For the person that hear's their name on a show, it is a mountain of icing. I was listening to Podcast Junkies with Harry Durran and they ended up saying my name three times before the show was over. Did you notice I counted? Do you know why? Icing. Did you notice what else happened? I just mentioned his show.

How is the Subscription Experience?

Contrary to popular belief, rating and reviews are great social proof, but don't do much for really building your show or boosting you up the rankings of Apple. The muffin, in this case, is "Find me in Apple Podcasts." The icing is having an EASY TO FIND subscribe page with step by step instructions on how to subscribe or do it live on Facebook and embed the video. Guide your audience by the hand.

Give Them What They Need

My gift from SMMW was something I needed. It was so cool, and it made a great first impression. How did this happen? This was their sixth year doing this conference. I have a few conversations with Michael Stelzner and he's no dummy. He doesn't rest on his reputation and tries to make each year better than the last. Keep in mind this means when you first start your podcast it may not be hitting a home run, but work with your audience and you can create a podcast they start telling their friends about.

Do What Other People Don't

Jordan Harbinger has a popular show. His interviews are great. Jordon does something that most people don't. Some call it, "the work." For example, if Jordan is interviewing an author, he may put the episode out of few weeks so he can read the author's book. What does this do? First, it is going to be OBVIOUS to the author that Jordan read the book. This will make Jordan stand out in a sea of podcasts hosts who want to do as little as possible in hopes that said author will share their show on twitter. This also leads to better questions and a better interview. Now put yourself in the author's shoes. Which podcast do you want to promote to your audience the one where the host read the book, or the other guy? Who has a better chance of building a relationship with that author? When the author has a new book out in a few years, which podcast is he going to want to appear on. Why? Icing.

Go One More Level Deeper

I sat in Jason Van Orden's session on how to grow your email list. Jason used a word that really hit home for me. The word resonates. You want your content to resonate with your audience. How do I know his talk resonated with me? Well, I'm telling you aren't I? Exactly. He said when it comes to your content you need to know the following

  • Why does it matter to you
  • Why does it matter to your audience?
  • Why does it matter to the world?

When you know WHY it matters to your audience it shows you really know your audience.

Mentioned In Episode 609

Alive Inside Documentary Official Website

Jason Van Orden

Jordan Harbinger

Emily Prokop

Podcast Talent Coach

The Feed Libsyn Podcast

Podfecta Nashville Conference

Craft Content Nashville

Paul Colligan - the Podcast Report

Gary Leland

Mar 12, 2018
Tips on Choosing and Working with Co-Hosts
44:37

We are joined by Glenn "The Geek" Hebert from the Horse Radio Network. Glenn has appeared on the show many times and always brings gold. Today he is sharing insights into choosing and working with co-hosts. He also talks about a new podcast he is working on and how he is getting to do TONS of free adventures for free - because of his podcast.

Because of His Podcast - He Went on a Cruise

Glenn was able to get enough of his audience to join him on a cruise. He thought it would be hard with everyone trying to talk to him, but they had a great time networking together. He used one of his guests to help others who had never gone on a cruise (and she got a free ticket). In addition to that free ticket, Glenn had two additional free tickets.

Glenn shares some tips on having a cruise with your audience.

5:00 Glenn also was also asked to do a presentation for media people

They Never Asked About His Downloads and He Got Free Hotels and Passes

7:50 Gleen is doing a new show called Finding Florida 

  • 9:30 They asked for press passes and got a whole lot more.
  • Tourist bureaus are arranging everything - he just needs to show up
  • They use a Tascam DR-40 to record and use an app on their Android phone called hi-q recorder for his android phone

Choosing and Working With Co-Hosts

  • 15:30 Glenn had a co-host leave for a better job
  • 17:45 You have to like each other
  • Get someone better than you
  • 23:40 Prepare, Prepare, Prepare
  • But don't prepare too much
  • 26:25 Compromise is not a dirty word
  • 27:00 Don't be afraid to try new things
  • 28:30 If you're not excited to work with them, it's time for them to go. The Wake-Up Test...
  • 31:30 Glenn's most targeted audience is also his most profitable

Why You Shouldn't Always Put a Ton of Emphasis on Stats

Danica Patrick did not finish (wreck?) in 16% of her races

She was in 191 races and won 0

She only lead any of her races .12 percent of the time

Best finish was 24th in 2016 Monster Energy NASCAR Cup Series

She has a strong fan base and has been voted the IndyCar Series Most Popular Driver from 2005 to 2010, and the NASCAR Nationwide Series Most Popular Driver in 2012

Patrick was voted the Favorite Female Athlete at the Kids Choice Award in 2008, 2012 and 2013.

One more thing....

#3 Top earning female athletes in 2017 coming in at 9.2 million

Mentioned in This Show

Harry Durran Podcast Junkies

Michael O’Neal's Solopreneur hour

Natalie Jennings Photography

Social Media Marketing World

John Lee Dumas - eofire.com

Kare Erickson

Finding Florida 

Horse Radio Network

 

Mar 05, 2018
Three Powerful Words: You're Not Alone - an interview with Chris and Steven from Is This Adulting?
51:09

Got comments? Call them in at 888-563-3228

The School of Podcasting is Now Available as an Amazon Skill

Just ask Alexa "Enable School of Podcasting." I got this through Libsyn.com (use the coupon code sopfree to get a free month). To hear what you need to do to get your own Amazon Skill listen to this episode of the feed (go to this post - it starts at the 48:00 mark)

My Opinion On The New Anchor.fm

Yes they are adding more features

Yes, they still make it way too easy to add your show to Apple under their login and password (BOO+++!!!)

Their business model is not a business model. It's free 100% unlimited hosting.

There is a name for companies that use that business model: CLOSED - stay away using this for your "main" podcast.

See my full insights into this

Is This Adulting? My Interview with Chris and Steven

I love that this show is unlike any other show. they combine discussion on mental illness with comedy. I love that they put some time and effort into the show and both come to the microphones with ideas (and not just "turn on the microphone and wing it). Today we talk about:

  • Their struggles with mental illness and why they started a podcast to debunk the stigma's
  • What goes into an episode - combining  mental illness and comedy
  • Why they call their listener base is "Best Friends"
  • Who is Karen?
  • How starting a podcast has affected their life
  • How the podcast has affected their listener's lives.
  • How their podcast enables them to see their progress
  • Their podcast is saving lives
  • How being vulnerable is powerful to the audience
  • What are the biggest stigmas?
  • Have they ever gone too far?
  • Why Steve walked away from his job to do the podcast
  • Who they use for merch (teepublic.com)
  • Advice for new podcasters
  • Dealing with Haters

 

SPONSOR: Podcast Movement

 Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way

– Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more

– The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show.

– The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out

It's July 23 – 26th in Philadelphia PA.

Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration

 

Feb 26, 2018
Should I Talk About My Personal Life?
53:44

Do you have comments on this episode? Call them in and we will play them on the show (unless you specify not to).

Call 888-563-3228 (courtesy of podcastvoicemail.com )

Great Content To Consume

Capturing the ears and hearts of hundreds of thousands of monthly podcast listeners doesn't happen overnight. But once you know Danny Peña's story, you'll understand it was inevitable. Sunday, 2/25 is going to be an important day for the Gamertag Team. Gamertag Radio turns 13 years old AND Twitch is going to feature my first film on the front page for the world premiere. The first event of its kind on Twitch's front page. Watch it live and help them make history. http://twitch.tv/gamertagradio

If you listened to the podcast Startup, the first season was all About Alex Blumberg and quest to start a podcast company. That has now been made into a TV show on ABC called, "Alex Inc.  It stars Zach Braff who you might know from the scrubs TV show. He is also the executive producer. WEDNESDAY, MARCH 28th at 8:30|7:30c on ABC! Set you DVRs as hopefully, this will get more people asking, "What is this thing called podcasting?"

Podcasting Is Grooming People For the Big Time

In a recent article on mediapost, it stated that "Oxygen sourced Missing Maura Murray, the true crime podcast, for a six-episode television series, which featured the podcast’s hosts. In Britain, No Such Thing As A Fish, a fun talk-show podcast, was made into a BBC Television show. Lore, the podcast that explores frightening history folklore, became an Amazon original series, and Gimlet media’s Homecoming is also being developed into an Amazon TV show for Amazon.
This trend isn’t just exclusive to television, says the report. Blink Publishing in the UK turned Untold: The Daniel Morgan Murder podcast into a book. Los Angeles talent management agencies are getting involved in podcasting, and are helping podcasters break into TV and publishing, says the report." I've already reported on Emily Prokop wh does the story behind podcast getting a book deal.

Quick Lesson on Apple Earbuds

I had an audio technica plugged into a Zoom H1 using a special cable and it sounded fine. To make a long story short, I ran it through auphonic.com which always seems to fix everything, but it still sounded bad. The issue? I was plugging my Apple earbuds into the laptop and Apple earbuds should not cause an issue, but either the laptop didn't like the earbuds or vice versa, but in my ears the audio was unreleasable. It turns out it was fine. The bottom line is you need to use the right tool for the job and monitor through a "regular" set of headphones.

Squadcast.fm - Recording Great Sounding Interviews

This is a tool that records you and your guest (up to three people total) and gives you a recording of each person that you can then stitch together in your software (which makes it easy to mute the dog barking on one track). It's $20/month for unlimited recording (it's BETA - brand new so use at your own risk). 

The interface is super simple, and it records in WAV Format (Sample rage 48 khz 32 bt). 

When someone joins your call they are prompted to pick their microphone to connect the service to the microphone they have plugged in, and then connect the system to their headphones. It's super simple. 

They have a calendar that you can choose to pick a time (although I was bummed I couldn't manually pick a time like 10:45, I only had 10:00 or 10:30). At first, I had a hard time to getting back into a previous session, but when you first login it prompts you to start a new session, and you can choose to go back to an older session from that screen (and then get access to the previous session)

Squadcast can dominate this area by doing one very simple thing: JUST WORK. Tools like tryca.st and zencastr.com have had some issues over time. Podcasters are not very forgiving, so all you have to do is make a system that we count on and it just works. 

This system is in beta, so you might need an extra amount of patience. I had zero problems with the small amount time I spent testing it. 

Check it out at www.squadcast.fm

Special Thanks to My Podcast Buddies

David Hooper from redpodcast.com and the new Podcast event in April in Nashville podfecta.com 

John is from Audio Editing Solutions

How Much Should I Share About My Personal Life?

I got an email from a listener who recently had a spouse die. He needs to take care of his child who has special needs. He can't go back to his old job working 50 hours a week. 

How do I turn it into a business so I can take care of my child?

When it comes to making money with a podcast you

  1. Sell your stuff
  2. Sell other people's stuff (affiliates)
  3. Donations
  4. Crowdfunding (Patreon)
  5. Sponsors

The bad news is to build an audience that can truly support a full time takes years (typically, your mileage may very). 

"If I mention this on the show I'm afraid people will feel I am cashing in on my tragedy..." Your audience wants to help you as there is no spam in podcasting, and they know you and will know you are NOT trying to capitalize on your situation (there may be someone who feels you are, ignore that person, they know you, and probably have a negative disposition). 

Using Personal Stories

I like to use personal stories to make a point. It allows my audience to get to know me while making a point to help educate them on a point. 

It's Your Podcast - Not Your Family's

A person I met at Podfest is starting a show about sex. I told her she better check with her husband as if she talks about her own sex life, she is (I'm assuming) talking about her husband as well. Be careful with what you share as the Internet writes in ink. I've pulled some episodes in the past, but someone has those episodes. 

Mentioned In This Show

Podcast Engineering School

Building a Better Dave - Grief is Like a Website

Is This Adulting

You Wanna Do What?

Audio Editing Solutions

redpodcast.com

podfecta.com 

Feb 19, 2018
Live From the Floor of Podfest
28:14

So this week I spent some time this week at the Podfest Multimedia expo in Orlando Florida. This was a fantastic event. Today we hear:

A Podcast One Year After Launch

Carol from speakingyourbrand.com explains what life has been like after starting her podcast at last years Podfest 2017.

The first 6-12 months are really tough due to lack of feedback.

While the podcast numbers are growing slowly, the engagement in her community is going up

Because of my Podcast: Kyle from Merchants of Dirt and Gagglepod explained how he landed as a speaker at Podfest.

Rent Before Your Buy Podcast Microphones

Dave interviews Stephen Arruda from MicRentals.com

This is an interesting service that could be used to help you test a microphone for less than $100 and avoid making a $300-$500 mistake.

Sponsor: Podcast Movement

50% of what you paid to rent the mic will be used if you decide to buy one.

Use the coupon code rent15 to save on your rental

 Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way

– Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more

– The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show.

– The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out

It's Jule 23 – 26th in Philadelphia PA.

Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration

Mentioned In This Episode

Podcasters Survivor Guide

Feb 13, 2018
Getting Focused with Jeff Sanders
45:03

Welcome to episode 604 of the School of Podcasting Listen here

Update on the PreSonus StudioLive AR12 USB Mixer

The last episode I explained how I had purchased at PreSonus StudioLive AR12 USB Mixer. It's not cheap ($499) but there is an AR8 that is $150 ($350) less. The problem I had was when I record to the built-in SD card, there was a very faint (but noticeable) high pitch whine. In working with tech support that has been resolved and after updating the driver, it seems to have quit freezing up the audio on my computer. All in all, I'm happy with it. This is partially due to me having a DBX 286 which adds extra gain. I am using an Electrovice RE320, and it just seemed odd that I needed to really turn every (almost) all the way up to get things to peak. The fact that these units have built-in SD records can save you from buying a Zoom H1 (or any portable recorder) to get the recording off the computer. The Zoom H1 is typically around $100. Look for the price of the Zoom H1 to go down (more on that later) as they just announced a new Zoom H1n which will be available soon (that unit is geared a bit more towards musicians)

Sponsor: Podcast Movement

I am so looking forward to Podcast Movement. This is the largest Podcast Event that is solely geared toward podcasting. Being face to face with people is the best way to grow your network, and take advantage of all the opportunities. Starting a podcast is a great way to build your network, and coming to an event is like building your network on steroids. I got to talk to Marc Maron a couple of years ago. He just showed up to one of the networking parties, and I said hello and started talking. I can't do that sitting in my chair in my office.

- Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way

- Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more

- The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show.

- The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out

It's Jule 23 - 26th in Philadelphia PA.

Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration

Getting Productive With Jess Sanders

I've been listening to The 5 AM Miracle by Jeff Sanders and I'm already taking steps to get more things done. Jeff is been nominated five times for a podcast award and comes highly recommended by some friends. I started listening to his podcast and soon bought his book the 5 AM Miracle on Audible (also available on Amazon)

  • How long did it take him to get his sponsor
  • The difference between his blog audience vs his podcast audience
  • What goes into making an episode
  • How does he pick his subjects
  • Does he make more money selling his own products or sponsorship?
  • Jeff shares how his podcast brought him a book publisher - TWICE
  • Does Jeff have any radio experience?
  • How Jeff inspired his mail carrier who is now a giant fan of his show
  • Why he decided to kill his first podcast
  • What got him hooked on his subject
  • Does he really get up at 5 AM?
  • Jeff's Tips on Getting Focused
  • A simple tip for starting your day in the right direction
  • What is the difference between his first book the 5 AM Miracle and his new Book The Free Time Formula
  • How does he achieve work/life balance?
  • What if you don't have time to write all this stuff down?
  • How do you make yourself go to bed?
  • Jeff has been using wavve to share his podcast, but that's not the thing that's been delivering more listeners
  • How did he approach popular websites to get his show mentioned?
  • Jeff has a TON of bonus content for those that pre-order his book at his website
  • His membership portal is built in Digital Access Pass and Learn Dash
  • What is his favorite Todo List Task Manage?

Why Getting Organized is Important

It only makes sense to go fast when you are headed in the right direction. For me, being somewhat A.D.D. I get new ideas all the time. If you walk into my kitchen, you will find the cabinets open as I have moved on to my next task (eating ) without completing the last 1% of the previous project (closing) so I'm taking some of this year to get more focused, identify what is important to me, and then put the gas pedal down so I'm going fast, in the right direction.

My favorite tools are Todist and Evernote. I'm currently taking a class on getting the most out of Todoist and Evernote. Check out Carl Pullein's channel on YouTube For learning how to use these tools. How did I learn about his channel and content? I told someone I was listening to Jeff's book, and he had been watching Carl's videos. Tell people what you are up to, they may have some great insights.

My favorite example of Todoist is I can read an email and turn it into a to an item. For example, we previously had an episode with Clay Groves from Fishnerds.com on the show and he was talking about doing appearances. Another listener (who asked to be nameless) wrote in that "When I was in radio, the standard appearance rate was $250 an hour and you couldn't book talent for less than 2 hours. When I got my first speaking contract (for a very large health company) it was $750 for a half day, $1350 for a full day, with expenses and transportation covered. These rates are about 5 years old and may not apply to everyone.. but in case you were wondering.. that's one perspective." I've had that as a "to do" item and when I went into Todoist, I clicked a link and it took me to the actual email in Gmail. 

Great Advice on Growing Your Podcast Audience and Community

Danny Pena has been on this show (amazing interview). He has a documentary coming out in February as he celebrates 13 years in podcast. He appeared on one my favorite shows about podcasting called the New Media Show with Todd Cochrane and Rob Greenlee. It's definitely worth a listen

Mentioned In this Podcast

Jeff Sanders Website

Red Podcast

The 5 AM Miracle Book and 5 AM Miracle Podcast

Free Time Formula

wavve  audio sharing tool

Todist and Evernote

New Media Show

 

Feb 05, 2018
Your Podcast Website
50:22

Last week we talk about media hosts, this week we are talking about your Web Host, and what to do if you hate yours.

Sponsor: Podcast Movement

I am so looking forward to Podcast Movement. This is the largest Podcast Event that is solely geared toward podcasting. Being face to face with people is the best way to grow your network, and take advantage of all the opportunities. Starting a podcast is a great way to build your network, and coming to an event is like building your network on steroids. I got to talk to Marc Maron a couple of years ago. He just showed up to one of the networking parties, and I said hello and started talking. I can't do that sitting in my chair in my office.

- Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way

- Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more

- The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show.

- The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out

It's Jule 23 - 26th in Philadelphia PA.

Use the code SOP when you sign up at www.podcastmovement.com

Do You Need a Podcast Website?

After all, can't I just use a media host and a Facebook page? To this I say, would you buy a car from a person selling them out of a tent? If you ever plan on telling people where to find something, you NEED a website. Case in point, if you do a real estate podcast and say "Find me in Apple Podcasts" you have a very good chance of not being found. Not because the search tools bad (it could be improved) but because there are so many real estate shows. The same goes for Entrepreneur shows.  The solution is instead of saying "Find me in (whatever) app" is to say go to mywebsite.com/subscribe and I've got a tutorial that will walk you through the process.

You Can Get A Website For Free

Of the media hosts I recommend (Libsyn.com, Blubrry.com, Podbean.com) they all have a basic website that comes with your plan. How basic is basic? You can listen and have people subscribe to your show. If you're looking to add products, newsletters, scripts to see what they click on, etc, then you need your own website. You can do some of that with their basic site. For example, while you can't put a MailChimp sign up form on a site that doesn't' allows javascript, you can use the link they provide to link to your sign up form that mailchimp provides. With this in mind, there are ways to work around some of the things that are out of bounds.

What Do You Need On Your Podcast Website?

  1. A Play button.
  2. An About page
  3. A Contact page
  4. A subscribe page

A Play Button

You need a play button because asking someone to subscribe to a show they've never heard is like asking someone to pay for a sandwich they've never eaten. Your play button is like the person at the mall who gives out samples of chicken at the food court. They give you a sample and hope your purchase. With podcasts, you make it easy to play and hope they subscribe. One other note, there are still some people who do not have smartphones.

An About Page

Your About page should explain how your audience is going to benefit from listening to your show. Think of your target listener looking at your listing. What are you going to say to convince them? I recently look at my description of the School of Podcasting and it needs work. In the first sentence, I mention that I've been podcasting since 2005. I often introduce myself that way is it speaks to my experience, but I'm not sure that is the first thing to lead with. In general, most people don't' care how the sausage is made. Explain what they are going to get, how they are going to benefit or fell upon listening to your show.  The beauty of this is you can always change it late

The tough part is some consultants have a website for their consulting, and then add a podcast. Do you have a paragraph for the show or for the host? The answer is both. The harder question is which one is first? If your goal is to get hired as a consultant, then put your paragraph first. If you are hoping to use your podcast to build that relationship that leads to more consulting, then maybe you put the podcast paragraph first.

Your Contact Page

I put every way you can contact me on my contact page. Email, voicemail, social media, etc. This way if someone wants to contact me, they only need to look in one place. If you are using some sort of form, be sure to use the form yourself and make sure you get the message.

A Subscribe Page

As more and more podcasts are added to different directories, telling people to find you is becoming less and less of a good thing to say. As more NEW podcast listeners get involved with podcasting telling them to subscribe may fall on deaf ears. Instead, make a page that shows people how to subscribe to your show with links directly to your show on the top platforms. Currently, in 2018 I recommend Apple Podcasts/iTunes, TuneIn, Stitcher, and Google Play Music (I have tutorials for all of these inside the School of Podcasting)

Web Hosting Has a New Breed

In past, I've used Hostgator (and was even a reseller), and BlueHost (I've never had great luck with them), Godaddy (I am a reseller at www.coolerwebsites.com). Recently I new breed of websites came on board and these were geared to host sites built on Wordpress. I tried a few using Godaddy as a platform and thought I saw some increase in speed. Then I put a Wordpress website on what I will now call "Traditional" hosting, and can say the difference is notable. The fees are typically a little higher (A few dollars more a month), but the speed is higher. That's the good news. The bad news is most of these Wordpress Hosting Packages come with email addresses. This was the case when I hosted a WP Engine. I solved this by getting email through Google at the price of $5 a month per email. WP Engine is a fine company, but to make a long story short, if you get any kind of traffic you pay through the nose (At one point I was paying between 50-70 a month). This is why I liked Godaddy's Wordpress Hosting as it was around $10 a month for 400,000 visitors. I've been using them (again my reseller is www.coolwerwebsites.com) but then I heard about Siteground.

Siteground has Wordpress Designed packages, and they offer your email addresses as well. I moved some sites to their platform to test, and again noticed a speed increase with my pages loading. I finally chose to move the School of Podcasting to their platform (from WP Engine) and again saw an increase, plus I got as many email addresses as I want. Their support is AWESOME And I couldn't be happier. Oh yea, the price? $11.95 a month.  I am very happy to be saving some cash each month and getting more services.

How Do You Move Your Site?

The good news is most web hosts will move your site for free. Siteground did the School of Podcasting for free. However, I wanted to move more sites. They charge $30 to move your site over. So here is how I did it. I used ManageWP. I love this service. I installed a free plugin to my site, and paid $2 to back it up. I then installed WordPress with a few click on Siteground and updated my domain name to point at my blank site.

Here is a video that shows the power of Managewp

I know, there are all sort of ways to do this without having your site go offline, but this is a way to do it without having to go into a cpanel, use ftp, etc

I put a message on the front of the website saying we are moving and we would be going temporarily offline. I would refresh my screen every five minutes, and the minute I saw the deal Wordpress screen, I went into ManageWP and had them restore website from my backup. It worked flawlessly. So instead of paying $30, I paid $2. If I had used their service, they probably could do it without the site going offline, but you can choose your own path.

How Many Sites Can You Have on One Site Ground Plan?

(images at www.schoolofpodcasting.com/603 )

Currently, on their biggest plan I loaded the following sites:
http://podcastreviewshow.com
http://betterdave.com
http://davesblanksite.com
http://feedingmyfaith.com
http://podcastingresources.com
http://powerofpodcasting.com

As you can see on the left, I've got some room to grow. Most of these sites are fairly dead. You can see this information by going into the cpanel and looking on the left-hand side of the screen.

Wherever you host your website, be sure to have a backup, keep your themes and plugins up to date, and remove any plugins and themes you are not using (don't just deactivate them).

 

 

Adding Apple Podcasts Episode Numbers How

Last year Apple added the ability to add episode numbers to your show. These may come in handy later with different apps. Currently, you can now ask Siri to subscribe to your show. That makes it easy. In the future, there is speculation that you will be able to request an episode number if it is in place. There is also speculation that this field may be used by Amazon in skills for your podcast.

What if you already have a bunch of episodes?

If you're on Libsyn, currently ask Rob Walch (rob@libsyn.com ) to send you the secret link (as it's not public) and he will send you a link that makes it super easy to add your episodes to your entire back catalog in minutes.

If you're using Blubrry, you can edit your episode to enter the information

 

In terms of where do you start? I would start with the latest episode and work backward. It's not as easy to count that way, but for me, I feel your latest episodes are getting the most attention. If you are using Wordpress, you can right-click on the edit link and open in a window. This keeps you in the same location.

 

 Start Your Podcast at 

www.schoolofpodcasting.com/start

Got a Comment?

888-563-3228

Jan 29, 2018
Switching Podcast Hosting Companies
47:59

As a podcast consultant, I like to try all sorts of technology to stay informed with what is going in the space. Today I'm going to talk about things to keep in mind when you move, how to move, and why or why not you should move. I also have a resource if you're moving your entire website without learning any code. 

First the disclosure. I was a customer of Libsyn.com for 10 years before becoming an employee almost two years ago. So when I talk about Libsyn competition, I do my best to keep my Libsyn employee hat off, and keep the Dave Jackson School of Podcasting hat on. I also have taken extra effort to base my comments on what happens. Now what I think should happen. I will be sure to tell you when something is an opinion and when something is a fact (as I know it). 

Here are my Updated Criteria for Podcast Media Hosting

  1.  Don't mess with my file name*
  2. Don't mess with my file format (bit rate, ID3 tags)
  3. Give me the ability to have an unlimited back catalog (unlimited storage)
  4. Don't limit my audience size (unlimited bandwidth)
  5. Don't control my feed, and make it easy to leave if I choose to do so. I need to be able to put in a 301 redirect.
  6. Give me support. Preferably within 24 hours.
  7. Charge me for your service so you can stay in business
  8. Give me stats so I can see what's working. It would be nice if they were accurate.
  9. Support the iTunes Serial, Episodic, Season, and Episode Numbers
  10. Be IAB Compliant (please note as of 1/2017 certification is not in place, when it is, I want me Podcast Media Host Certified)

*Some media hosts offer to inject your mp3 file with an advertisement and in those instances, they get a pass on this criteria.

So if I look at the following media hosts

Amazon S3 
Buzzsprout.com 
Podomatic.com
Libsyn.com
Blubrry.com
Podbean.com
Spreaker.com
Soundcloud.com
Simplecast.com
Podmio.com
Pinecast.com
Whooska.com 

Here are the ones who made the cut

Libsyn.com

Blubrry.com

Podbean.com

Use the coupon code sopfree to get a free month at any of these services.

Full show notes at www.schoolofpodcasting.com/602

Jan 22, 2018
Be a Guest - Book a Guest: Andrew Alleman of Podcastguests.com
41:17

Because Of My Podcast - I Got To Hang With Rock Royalty

Paul Colligan has a client who invited him to comes to a charity event run by Alic Cooper where he got to meet Ace Frehley (Kiss) Slash (Guns and Rose) Edgar Winter, Rob Halford (Judas Priest), Alice Cooper and his wife Cheryl (WHO COOL IS THAT???!!!)

Find Paul at paulcolligan.com and check out The Podcast Report podcast.

BONUS

We previously reported how Emily form the Story Behind Podcast got a book offer, we can now say she has a book DEAL (the offer was approved). 

Check out Emily at www.thestorybehindpodcast.com

 

SPONSOR: 

Are you going to Podcast Movement? 

Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way

- Join over 2,000 podcasters from around the world in Philadelphia this July 24 through 26 for three days of workshops, panels, parties and more

- The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show.

- The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out

Use the code sop when you sign up at www.podcastmovement.com

Find a Guest - Be a Guest at Podcastguests.com 

I signed up at podcastsguests.com and I've already been asked to be a guest on a podcast after signing up as an expert. Today we talk with Andrew Alleman the creator of Podcastguests.com

I love this story as Andrew started it using free services, and has grown with a lot of blood, sweat, and money to build up the email list. 

  • Sign up for free and get a list of potential guests who are available to be on your show
  • Sign up as an expert and be featured in their email list that goes out to thousands of people (currently only $29)
  • Some people are getting 20-30 responses to your call for guests (depending on how niche your show is)

The beauty of this story is Andrew did wait until he had everything in place. He started it an improved it over time based on user feedback. Your podcasts can do the same. Within two years Andrew now has 3000 people on his email list. 

Andrew's wife (Stacey Higginbotham)  also has a very popular podcast Internet of Things Podcast and Andrew handles the sponsorships for that show. Andrew explains how the typical podcaster should avoid using the CPM (price per thousands downloads) model as their pricing model as it doesn't work for the average podcast.

Andrew also do a show about the domain world at DomainNameWire.com

How Being a Guest Can Help Your Show

One of the things we need as podcast producers is more podcast listeners. When you appear on a podcast you are in front of people who already know how to listen to a podcast. Most podcast listeners say they hear about other podcasts on other shows. 

Go listen to the show you're going to be on. This way you can have a better understanding of their audience. 

Make sure your bio is up to date and provide a headshot for them to use and your podcast artwork.

Always confirm the day of the interview the data, time etc of the interview

When you are a guest, be a good guest and help promote the show you appeared on. 

How Using Guests Can Help Your Show

When you have guests that appear on your show (that bring value) you get insights and experiences that you may not have. They have stories to share, and strategies to help your audience. 

While many people feel a guest will tell their audience to listen. That is not always the case (so don't count on it), but as a podcaster you need to make sure the guest has everything they need to share your show (give them a pre-written tweet with an image, give them the link, make it a no-brainer to share).

Make sure to take the time to make your guest sound great (that might mean editing out ums, ya-knows, etc). Guests won't share shows where the interview was crap and the audio is worse.

Always confirm the day of the interview the data, time etc of the interview 

Ready To Start A Podcast?

Join the School of Podcasting at www.schoolofpodcasting.com/start

Have a Podcast That Needs Tweaking?

Order a one on one consultation with Dave. Schedule it now at www.schoolofpodcasting.com/schedule

Jan 15, 2018
This Episode is Not About Podcasting - Ask Dave Anything
57:24

Every 100 episodes, I break my format. Today I completely broke it and decided to try something I've heard others do and that is an "Ask Me Anything" episode. It was hard as people sent in some questions that were very hard. If you're a new listener looking for podcast help - this is not the episode for you, please go listen to any of the other episodes (Except episode 400, and 500).

Here are the questions:

00:38 A Quick Look Back

2:06 Binky and the Whiz

03:10 Craig from Ingles podcast and Kim From http://activetraveladventures.com/ want to know where I would travel too if money was not an issue.

06:16 Zack from Rasing Rents (pa Rents that is) want to know if I have Any Regrets in Life?

8:38 How Do I Win At Slot Machines? - Easy go to www.professorslots.com (I told Jon to Send this in so I could Plug his show).

09:21 Bobby from Live Nude Puppets wants to know if I believe in Bigfoot, If I have a Favorite Old Testament Character and my thoughts on a handmade guitar pick

13:25 Worst and First Concerts I've attended from Jason Bryant from Mat Talk Online (college wrestling shows)

17:56 Lee From the Covert Nerd Podcast wants to know what video games I played back in the day

20:31 Chris Hache (Noshing Nova Scotians) if I could put a billboard anywhere in the world, where would you put it, and what would it say?

22:14 Dave Got Shot at, at Point Blank Rank and Lived. Scott From the Computer Tutor Show (great computer tips) and Ron want the details.

31:04 Johnathon from Weekly Awesome wants to know if my childhood fueled a passion for podcasting?

34:32 Brad from the Cinema Guys wants to know my top three movies and bottom three?

37:47 Marc from the Talk Star Wars Toybox Daily Show wants to know if I have any Star Wars collectibles?

38:55 Win from Butterflies of Wisdom wants to know the Origins of Bernie the Cat and How I ended up with him?

42:48 Binky wants to know what its like to whack your cat.

43:47 The Ghost of Bernie

44:05 Darren from www.donkeytells.com wants to know about my Favorite High School Moment.

Where I Will Be

Pofest Multimedia Expo Feb 8-1

Social Media Marketing World Feb 28- March 2

 

Ready To Start Your Podcast

I can help you with One on One Coaching, or you can join the School of Podcasting

Subscribe to the School of Podcasting on iTunes

Jan 08, 2018
How to Make Your Audience Go WOW
51:42

Every year I read/listen to the book Platform: Get Noticed in a Noisy World. For me, this is the same as a football go saying, We need to get back to the basics. It reminds me of what my goals are as a content creator. In the book, Michael talks about making good content isn't really good enough anymore if you really want to get noticed. You need to make content that makes people go WOW. Then this response is followed by them telling a friend.

Two Podcasts Episodes That Made Me Go WOW!

Episode 100 of the Story Behind Podcast - Emily Create this Episode as a Musical. I had numerous people ask me if I had heard it. This episode too more than four days to assemble.

Carey Green on episode 81 of Podcastification did an episode comparing Skype, Ringr, Zencastr, Zoom, and Cleenfeed. Carey said that including research, recording, setup, editing, show notes, probably 8 to 12-ish hours, all done in chunks over the course of a month. Carey also runs Podcast Fast Track (audio editing and show notes)

Seth Resler who works for Jabs Media did an article on if there is or isn't a discovery problem in podcasting (read it here). While he had to do a little work to take all the answers and put them into an article that was easily read, he also pointed out, "It took years, because the only reason that the podcasting leaders that are quoted in that article responded to me at all is because I've invested years in the podcasting space, not just learning about the craft, but also building relationships at conferences and trade shows, and establishing my own credibility by writing, speaking, and hosting webinars about podcasting.

This Doesn't Mean Your Next Episode Should Take 14 hours

Please dont read this and think, "I need to spend at least 10 hours per episode. That's not my point. My point is that it takes some planning, it takes some strategy, it takes knowing your audience, and it takes some practice to create WOW content. 

Here are the ingredients to wow content ( Adapted for podcasting from Platform: Get Noticed in a Noisy World).

  1. Surprise. Wow content should exceed expectations.  - The Stacking Benjamins has great information but also is pretty funny.
  2. Anticipation.  Anticipating a wow experience is almost as good as the experience. David Hooper's latest episode of the Red podcast had a huge teaser at the end. 
  3. Resonance. A wow experience touches the heart. It resonates at a deep level. It might even cause goosebumps or tears. Dictionary.com shows resonate as "to produce a positive feeling, emotional response, or opinion."
  4. Transcendence. A wow experience connects you to something transcendent. Michael states, "You experience purpose, meaning, or even God. " Dictionary.com shows, "to rise above or go beyond; overpass; exceed," and "to outdo or exceed in excellence, elevation, extent, degree, etc. ; surpass; excel."
  5. Clarity. A wow experience creates a moment when you see things with more clarity than ever before. I've had people tell me I do a really good job of explaining things.
  6. Presence.  A wow experience has you experiencing the NOW. You are fully present.
  7. Universality. A wow experience is experienced by everyone in the same way. 
  8. Evangelism. A wow experience has to be shared. The minutes the content is done, you're already thinking of the people you need to tell.
  9. Longevity. You can experience it time and time again without growing tired of it. 
  10. Privilege. You're glad to be associated with it.

I wanted to add a few things of my own.

  1. Scarcity/Uniqueness. You can't get it any place else
  2. Bravery. People that have the courage to stand up and tell the truth
  3. Intimacy. When someone shares intimate details of their life, this somewhat ties into Michaels surprise, but it makes people uncomfortable.

Other Things To Consider With Your Content

Managing your audience expectations. If you set the bar too high, you might leave the door open to disappointing your audience.

What about Passion? Audio Quality? Microphones? 

 

Mentioned In This Episode

Podcasting in Six Weeks Starts January 6th Join Now

Platform: Get Noticed in a Noisy World.

Jim Collison From the Average Gut Network

Ask the Podcast Coach

Jonathon Oaks Trival Warfare

Ravi from Subscribeme.fm and Coolcastplayer.com

Darwin Dave Dealing with My Grief

Master Kuldrin from Kuldrin's Krypt

SP from Better Podcasting

Alan Two Chairs No Waiting

Epodcast Productions (edit and show notes )

The Audacity to Podcast

David Hooper Red Podcast

Podcast Talent Coach

Podcast Review Show

Harry Durran - Podcast Junkies

Pat Flynn Smart Passive Income

Episode 598 Because of My Podcast Segment

Gallon Smashing Pranks on YouTube

Brother Love

Congressional Dish

John Lee Dumas

The Heroes Journey

Podfest.us Podfest Multimedia Expo in Florida 

Social Media Marketing World

Bernie The Cat Show

Let Me Help Start Your Podcast

Podcasting in Six Weeks Starts January 6th

School of Podcasting Self Paced Online Classes

One on One Consulting

Jan 01, 2018
Top Podcasts Of 2017
51:02

Every year I wind up the year by asking you what your favorite podcast is (if you could only listen to one sh0w) and more importantly why is it your favorite show. Here are the responses:

2:53 Kit from Active Travel Adventures Podcast - She Loves StoryBrand as she learns things she can use in every show

3:36 Adam from Dark Knight Minute loves Digital DadsHe loves the inspiring message.

4:43 Anna Authentic Moments loves The Good Life Project by Jonathan Fields for the in-depth conversations

5:46 Darwyn Dave -Dealing with My Grief podcast enjoys the Grief Dreams  as it has similar views on the subject. Dave and Josh have bonded over the subject.

8:21 Ben from Modern Self Protection likes the Survival Podcast with Jack Spirko. He enjoys to tips to help you in your life every day (not just end of the world stuff)

9:42 Abby  from A time for Horses  loves the  Wooden Overcoats podcast because it's  really Really Funny

10:47 Brian from Engaging Missions likes The School of Podcasting for the interviews and engaging stories wrap up in a professional production

11:56 Clay from Fishnerds loves the Beyond Data podcast due to the  Uber geeky information about Fish

13:14 Daniel Everybody's National Parks loves the Wow in the World podcast as she can listen with the kids

14:28 Paul - Fighting Through Podcast (Great unpublished History) love Dan Carlin's  Hardcore History - The Storyteller's Storyteller, Content is just Awesome

18:32 Justin from Optimal Living Daily loves the Feed from Libsyn. They answer his questions and he gets information that is so good he needs to write it down.

19:28 Kim from Toastmasters 101  she loves the  Clifton Strengths Coaching Blog Theme Thursdays. They even have notes and worksheets you can print out

21:34 Matt from The Author Inside You Podcast really enjoys Ask Drone U  Matt has recently got into Drones and the info is informative and fun. They are also the perfect length.

22:19 Steve Stewart is still listening to Stacking Benjamins (for the fourth year in a row). It's informative, super creative, and very helpful for managing your finances

23:05 Randy Cantrell  from the Peer Advantage - His favorite podcast is the last one he listened to as he changes topics all the time.

24:09 Patrick and Aaron from the  Broken Line Podcast  loves the in-depth information provided by the Meat Eater Podcast

25:03 Scott From the Computer Tutor Podcast loves the  Podcast Rodeo Show for its honest, entertaining reviews of different podcasts.

28:30 Seth From geekvillradio.com and classicwrestingmemories.com loves the Rebel Force Radio and considers it the best Stars Wars podcast for its great production.

29:29 Cheri from the Creation Science 4 Kids Podcast just found and loves  The Story Grid podcast. It's great for helping people who write non-fiction write fiction. She feels deeply connected to the hosts and has purchased Shawn Coyne's book The Story Grid Book

31:59 Win Charles Butterflies of Wisdom like the Dreams in Drive podcast

32:38 Zack Raising Rents (as in paRENTS) love the  Based on a True Story Its where History meets Hollywood. I love history books, but don't have alot of time. He educates while he entertains me.

35:30 Erik K Johnson from the Podcast Talent Coach show likes Flippedlifestyle.com as they provide real-life strategies for making and selling products. They are real people, and they deliver more than theory.

39:09 I've created the ultimate Because of My Podcast Mega Mix spotlighting the many ways people have benefitted from launching their podcast.

This includes:

  • Attending a taping of a TV show
  • Speaking to celebrities, athletes, supreme justices, and others people we have no business speaking to..
  • Getting paid to travel to different places (in some cases by 220%)
  • Getting millions in sales from billion-dollar clients
  • Getting Free Stuff
  • Organizing Charity Events
  • Building a network of resources and people
  • Be contacted to write a book, to create videos
  • Have their face on the cover of a comic book
  • Getting free wine
  • Getting numerous jobs
  • Quit their job as a Doctor to do podcasting full time.
  • Have boosted time with their family and now feel they have a purpose

Make 2018 the Year You Start Your Successful Podcast

Please let me help you in any of these ways

One on one podcast consulting I can help with any podcast situation

School of Podcasting Self Paced Tutorials (and Facebook Group, Live Coaching, Priority Email Support)

Podcasting in Six Weeks - Live Group Coaching starts January 6th (includes a year at the School of Podcasting). Be in iTunes by February. (A $5299 Value for $1499). Price goes up January 1st.

Dec 25, 2017
Simple Works - New Apple Stats - and One Size Does Not Fit All
36:11

This weekend I had "Christmas" with most of my family as my brother goes to Florida for Christmas with his in-laws. We bought my nieces and nephews who are ages 8 and under some of the toys we grew up playing. I noticed that these games are often very simplistic.  What does this have to do with podcasting? Becuase sometimes we make things harder than they need to be.

 

Because Of My Podcast - I'm Getting to Talk to Some Very Cool People Darryl E. McCullough

Darryl hosts the Full Circle Podcast and helped launch National Podcast Power conference. Daryl has met actors, authors, politicians, YouTube Stars and more. If you want to get doors opened, start a podcast today.

Keeping Simple Is Sometimes All You Need

I spent the weekend playing with my great-nieces and nephew. We brought out some classc board games.

Battling Tops

My entire family ended up playing this game by the end of the day.  What makes it a great game is that it is easy to learn and the action is fast and furious. The tops come out the gate very fast and often one or two of the tops go flying out of the arena. You pull a "string" (now a plastic tie with teeth) and the tops go into what amounts to a bowl and bounce off each other. The last one in the bowl spinning wins. Simple.

Checkers

This is another game that takes very little skill, and you get to the action fairly quickly. It takes some thought and strategy.

Hide and Go Seek

This game requires the ability to count to ten Mississippi. There is suspense, and tension as you wait to see if you can get home without being caught. Here again, it requires a good hiding spot and strategy to determine when you would try to "go home."

I love helping people understand the best path to get to your podcast going in the right direction. There are times when people ask a question and they expect a simple answer, but the absolute truth about podcasting is there are very few absolute truths. The other thing I want to talk about today is letting your personality shine.

So many people make podcasting harder than it is. Don't get me wrong there is still a learning curve, but some time we make the curve much higher than it needs to be.

Sometimes Too Much Technology Can Take the Fun Out of Things

I do a show called "Ask the Podcast Coach" and at one point I had a cohost located in another state, a phone line coming in (with a screen where I could put people on hold and see my callers), and I had a chat room. I streamed it live on Google Hangouts (now YouTube live), as well as mixlr.com and spreaker.com When I started the show I needed eight arms to start everything.

My co-host and I Jim Collison (from theaverageguy.tv) noticed that most of our questions come in via chat. We still offer the ability to join the Google Hangout, but I would say 98% of our questions come in via chat. We also stream the show via Google Hangout and based on audience feedback, only stream via mixlr.com (for those who want an audio only).

Simple Can Work and Sound Great

My friend Cale Nelson from the Modern Christian Men show (and previously Ham Radio 360) got an email from a listener. In it, they said, " You have always sounded great! Better than some national broadcasts/podcasts."

So what equipment does Cale Use? Did he spend thousands of dollars?

He is using an  ATR2100 Microphone, Yamaha MG12XU Mixer, Zoom H2n Digital Recorder. Record Locally to Zoom, then Edit in Audacity.

Bernie The Cat Wishes Everyone Happy Holidays

13:44 Bernie from the Bernie the Cat Show stops by to wish everyone Happy Holidays.

New Statistics From Apple inside PodcastsConnect. Apple.com

14:45 See Video 

https://youtu.be/VmSDwb3iU9s

New Stats From Blubrry and Libsyn

20:28 Libsyn.com  launched a new stats interface that works on your phone. The backend of the stats system now provides IAB compliant (once the IAB launches their certification) stats.

Blubrry Statistics just got better, with the introduction of regional reporting for Canada, UK, and Brazil. More Information

Get a free month of Service at Libsyn.com or Blubrry.com using the coupon code sopfree.

Where You Can Find Me In Person

22:41

February 8 -10 Orlando Florida  Podfest.us I will be speaking on AI and Podcasting and I will be Roasted.

February 28 - March 2 in San Diego California Social Media Marketing World Speaking on Podcast Monetization

 

What Podcast is the Easiest Show To Create?

26:48

There are a number of formats you can choose from when creating a podcast.

You can do a show with just you (a monologue)

You can do a show with a co-host

You can do a show with a panel

Looking at the above list, one might think a solo show would be the easiest. Why? No scheduling conflicts, no arguments over the direction of the show. You have total control. So what is the problem? You need to be comfortable talking to the wall. It takes a little confidence to pull this off. Michael Hyatt is one of my favorite authors. I read his book Platform every January to kick of my year. Michael has publicly stated that he is not comfortable doing a solo show.

So then doing a show with a co-host is easier? This sounds true up front. You don't have to do all the work, and there is another person to help promote the show.

But you now have the occasional challenge of scheduling conflicts. The more people you have, the harder it is to get everyone together. The solution is to pick a time when everyone knows you will be recording and make a commitment to that time. This is easier said than done, especially when multiple time zones are included, and multiple life configurations are included (kids, jobs, etc).

So again, it depends.

Taking Phone Calls

I think we all grew up listening to radio shows who take phone calls and we want to recreate that scenario. So how do you take phone calls. The answer? It depends. If you are doing a solo show, you can get a Google Voice Number or a Toll-Free Number at Podcastvoicemail.com and plug the phone into a mixer using your headphone jack. Then you can talk into your microphone that goes into the mixer, you plug the phone into the mixer, and send the mix of you and the phone out to a service like Mixlr.com Send the same output into a portable recorder like a Zoom H1.

But what if you have a co-host? What if you want a phone screener? Then things get way more complicated including two mix-minus setups that I won't even attempt to explain it here (it would be something we could do some consulting on).

The bottom line is, "It depends"

Sometimes You Have to Jump In

I bought myself a new 55" TV for Christmas. I brought it home, and went to put it on my old TV stand, and it was too big. I had to buy a bigger stand. Then I went to plug it into my sound bar, and you guessed it. Even though both the TV and the soundbar were from the same company, I needed to go buy a new cable to plug in.

Some things you only learn things by doing them.

If you want to avoid making the common podcast mistakes when it comes to planning your show, purchasing gear, promoting your show, I urge you to sign up for the School of Podcasting or join the Podcasting in Six Weeks Course which is starting on January 6th.

 

How Can Help You?

One-on-one Podcast Consulting. Schedule a Session Today

Learn At Your Own Pace at the School of Podcasting

Group Coaching "Podcasting in Six Weeks" Course (includes 1 year at the School of Podcasting)

Dec 18, 2017
Lessons and Observations from PodCon
39:41

I attended the first ever PodCon in Seattle this weekend. It was cofounder by Hank and John Green who are You tubers who have a successful Dear Hank and John show, Joseph Fink from Welcome to Nightvale, Justin and Travis McElroy (My brother, My brother and Me).

I went to the opening ceremonies with close to 1000 people in the room that reported any of these people came on the stage. They had other podcasters as well. They were asked questions and were all very witty. When asked about any weird jobs they had done in the past one person answered “Youth Pastor” and the audiences erupted into laughter with people falling out of their seats.

I stood there grinning. I realized that there was an inside joke but I was not inside to get it. The only way to get inside is to talk to as many people as I could.

Lollapalooza for Podcasting
As the music business is having a hard time, many bands now tour together as a festival. These bands may not bring enough people out to support a solo show, but combine them together you have enough people to warrant the expense of the tour. You then get the added cross-promotion benefits.

Cosplay?
I found out that ar events like ComicCon and DragonCon people dress up like their favorite characters. This was happening at PodcCon. What some might call “Weird,” is actually called cosplay as many people dressed as characters (especially from the Adventure Zone show, and Welcome to Nightvale ).

Community
One of the great things about a podcast event like podcast movement or Podfest multi media nations expo is everyone there wants to learn podcasting. When I attend these, I am with my people. When the people with elf ears walked in, I’m sure they felt the same.

Speakers
The sessions I attended were not awful, except one. I was surprised at the lack of experience on some of the panels. The panel on monetization announced they had a combined level of 2.5 years. This probably explains why the only two ways they listed to make money from your podcast was sponsors and Patreon. There are also affiliates, selling your own products, donations.

Because Of My Podcast - I'm Talking To People Who I Thought Would Never Talk to Me

17:17 Kira and Kenza are on episode four and have had their podcast open doors to people they never thought would talk to them. Check them out at https://www.tellmeeverythingpodcast.com

A Quick Tip To Grow Your Audience from Drew Ackerman of the Sleep With My Podcast

32:40 When you reply to an email, tweet, comment, thank everyone for listening, and then ask them how they found your show. If it was from another person (word of mouth) find that person and thank them and ask them how they found your show. Check out Drew at www.sleepwithmepodcast.com and check out Drew's interview with Dave.

Mentioned In This Show

tellemeeverythingpodcast.com

My brother, My brother and Me

Dear Hank and John show

Welcome to Nightvale

Adventure Zone show

Sleep With My Podcast

Podfest Portable Media Expo (in Florida)

Blue Yeti Microphones (Best Podcasting Gear)

Social Media Marketing World

Ready to Start Your Podcast?

Check out Podcasting in Six Weeks or

Join the School of Podcasting and learn at your own pace.

 

Dec 11, 2017
Flattening the Podcast Learning Curve EP 595
43:51

Because of My Podcast - My Band Sold Out Our Kickstarter

1:30

Matt from the band EleventySeven tells how his band had "taken a break" for the better part of four years. They decided to get the band back together, but how are we going to get the word out about the band reforming, and reconnecting with their audience? By starting a podcast! They connected with their audience and reached their Kickstarter goal in just a few days

Check out the band's music and podcast at http://www.eleventysevenisalive.com/

How To Flatten Your Podcast Learning Curve

14:07

As someone with 20+ years in the education field, one of the things I do when I learn a new subject was to take a ton of notes on ANY question that came across my mind as I consumed content as a student. This week, I got into a subject that I had not dabbled in the early 1990's. To go from playing techmo bowl on the first nintendo to playing Madden 2018 on an Xbox One is a bit of a culture shock. This is a good thing. I'm WAAAY out of my comfort zone with a huge learning curve in front of me. So here are some tips on overcoming and managing learning curves.

Define Your Goal

It's not enough to join the School of Podcasting, your goal is to launch your podcast. I'm going to through in here that you need to Define Your Why. For example, if you're doing a solo show with no guests. There is no need to read up on creating a mix minus. Some might even say you don't even need to read up on a mixer. 

When you are first starting out, keep things simple.

The problem is you don't know what you don't know. This leads me to point number two.

2.  Talk to someone who is doing what you are doing.

As you don't know what you don't know, you need to find someone who can help you define the area you need to investigate and those you don't. There is one statement that I have seen from my chair and I believe to be very true. You will pay for your podcast in one of two currencies. You will pay with time searching for your answers, or you will pay with money paying someone to help you get to where you want to go. 

3. Make Sure You're Using Good Resource Material

There is a ton of GREAT material for FREE on YouTube. There is also a TON of outdated material that can steer you in the wrong direction. So when you do a search on YouTube currently there is a filter option in the upper right-hand corner that allows you to sort by upload date to have the latest videos at the top. There are tons of Facebook Groups, and other resources (meetup.com) where you can find a community of people who can answer some questions. However, be sure to check out who is answering your question. Every week I see tons of articles on the subject of podcasting written by people who apparently have no podcast. Check out this video

Also when you do find a good resource, use it. I've worked in different tech support departments,  and I know we are in a hurry to get going but ask anyone and they will tell you that most companies put a tremendous amount of effort into the "on-boarding" process (getting your customer setup). This typically includes some sort of welcome email, and in many cases a video. You need to read more than the email title, and if you are given resources, use them.

4. Break Your Goals into Tasks

As the old saying goes, "How do you eat an elephant?" The answer is one bit at a time. So once you understand where you want to go, you break your goal into smaller tasks. So you can take the goal of identifying your podcast and break it into the tasks of creating a list of five potential names, check domain availability, and perform a Google search to see if the name is in use. 

5. Don't Try to Learn it All In One Sitting

While you may be excited, when you try to do too much in too little a time, you can burn yourself out

6. Give Yourself a Timeline, but Don't Bite Off Your Face

Timelines can help you see the plan, and give you an idea of when your goal will be met. However, I've seen people make really bad decisions because they are way behind based on their self-made deadline. 

7. Set a Time to Work On Your Goal in a Focused Fashion

Set a specific time when you will work on your goal. When you are working on your podcast, turn off distractions (Facebook, Notifications on the Phone, YouTube). 

8. Track Your Progress

There is something that happens in the brain when you write something down. By writing down your goals, and your steps, you can then go back and check these off as you accomplish them

Help The Smith Girls

35:50

I only met Scott Smith once on the Podcasters Roundtable. I was deeply saddened that Scott shot and killed his wife, then turned the gun on himself leaving his two daughters. If you'd like to help these two children (every little helps) see https://www.gofundme.com/helpthesmithgirls

Spotify Now Available in Libsyn Dashboard to All Libsyn Customers

38:00

You can now get your show listed in Spotify if you are a Libsyn customer. Previously they were only approving a small percentage of the shows that were submitted. They say that once you add Spotify to your destinations, you should be able to see the show in the Spotify app in two weeks (I wouldn't be surprised if this doesn't get pushed back to four weeks as they are going to get a ton of podcast submissions. See https://support.libsyn.com/kb/spotify/

Libsyn has also launched their new stats interface which is completely mobile friendly

Be Part of the Ask Me Anything Episode 600

40:33

Episode 600 will be in January 2018. I'm looking for you to send in questions for me about anything but podcasting. I need them by January 1, 2018. See my contact page

Where Can You See Me

Podcon in Seatle December 9-10

February 8-10 Podfest.us in Florida

Social Media Marketing World

Mentioned On This Show

Speakpipe

Cale Nelson from Ham Radio 360

Music Radio Creative Jingles

Better Podcasting - Thanks for the Twinkies

Glenn The Geek at Horseradionetwork.com

Casey Kaen Loses it about Doing a Dog Death Dedication

 

Let Me Help You Launch a Your Successful Podcast

Would you like One on One Consulting? Schedule a session

Want to learn at your own pace, and network with other podcasters. Join the School of Podcasting

Want to get started quickly? Check out Podcasting in Six Weeks

Dec 04, 2017
What Will You Do Differently For Your Podcast in 2018?
55:27

Every now and then I do an episode where you provide an answer to a question and we all learn together. This episode we asked the question, "What will you be doing differently in 2018?" Here are the people and their answers (in Alphabetical order)

Here is Who Contributed to the Episode

1:50 Abby From atimeforhorses.com - is going to keep podcasting because she is having fun.

3:22 Anna from Authentic Parenting has planned her entire 2018, is going to do deep dives based on audience feedback, and create a form for potential guests.

6:18 Ben from http://modernselfprotection.com/ will be more consistent and is adding a blog to his site, and create some online courses to deliver this content. Dave uses Thinkific to manage the School of Podcasting membership area.

8:50 Brad- wearethecinemaguys.com

11:04 Bryan - engagingmissions.com

13:45 Clay - Fishnerds.com

16:24 Daniel Everybody's National Parks

18:22 Erik K Johnson from Podcast Talent Coach and the Podcast Review Show

20:06 Kim from Toastmasters 101

21:34 Kit from Active Travel Adventures Podcast

22:57 Landen from Calling All Platforms

25:08 Randy Cantrel from Peer Advantage Groups

26:18 Scott from the Computer Tutor podcast (plus a big announcement about Podfest.us)

29:16 Seth from Geekville Radio

31:17 Todd From Trucker Dump Podcast

35:29 Darwyn from Dealing with My Grief Podcast

37:59 Win from Butterflies of Wisdom

39:38 Zack from Rasing (pa)Rents

Summary

Some people are adjusting their schedules (wanting to be more consistent, most are planning on doing fewer episodes to avoid burnout, and to provide more time to promote

Some listeners are planning on focusing on running their show like a business and attempt to bring in some income with their podcast

Some are updating their platform by trying interviews (if they were solo) and vice versa (doing solo shows if they were doing primarily interviews)

Some are looking to find ways to engage their audience more by attending events, creating Facebook Groups, and ramping up their social media presence.

Some are having fun doing their show, and because of that, they aren't going to change a thing

The bottom line is your show is just that YOUR SHOW and you can do whatever you want. If things are going great, then don't change a thing. If you want to try something, then you can. There is only one way to know if it will work. That is to get it in front of your audience. This can be in the form of an email or Facebook looking for feedback, or by just trying something in your show and seeing what kind of feedback you get.

Next Question Episode

For episode 600 I am breaking format. I am doing what is called an "Ask Me Anything" episode (AMA). I am throwing in one more bit of criteria. You can ask me about anything EXCEPT podcasting. 

So if you've ever wanted to know the person behind the microphone, now is the time. This feels a little narcissistic, but the people I passed this idea by thought it would be a good way to let people get to know me (just this one time). I need your questions by January 1st, 2018 (preferably in audio format). Episode 600 is January 8th, 2018. There are different formats you can contact me on my contact page

How Can I Help You With Your Podcast?

One on One Consulting?

Self Paced Tutorials and Membership at the School of Podcasting?

Six Week Group Coaching Podcast Course

I've been podcasting since 2005, and my background is in Technical Education. I'm an award-winning podcaster ( and trainer) and would love to help you with your podcast.

Nov 27, 2017
Should You Make Your Guests Jump Through Hoops?
46:14

Last week I explained how I learned of a strategy from Doug Sandler of the Nice Guys on Business show where the goal is to bring on guests who would be a good client for you (assuming you're podcasting as part of your business). Doug's business is Turnkey Podcast. There is little focus on your audience and more emphasis on your guest. The presenter also requires that their potential guest subscribes, to their podcast and gives them a five-star review to be considered. This was the part that I thought was a little "black hat."  I wanted to reserve my judgment until I spoke with Doug. Today I have Doug Sandler on the show to share his insights into his strategy.

Because Of My Podcast I'm Much Better at Public Speaking: Bill Huchison

1:45

Bill Hutchison is a full-time missionary and has a podcast  every now and then Bill is asked to speak in churches. Today Bill shares how he had to think on the fly when he hit a technical snag, anbecausese of his podcast he was able to pull it off. 

Preparing for Episode 600

4:55

I'm doing an "Ask Dave Anything (except podcasting questions)" will be the topic for episode 600. Send in your questions (with the title Episode 600) by January 1st, 2018

Your Target Customer as Your Guest Part II Doug Sandler Interview

7:00 Feedback from last week's show

In today's discussion you hear:

9:23

Doug did his podcast for 16 months without making a dime.

He went from 20,000 downloads to 1.2 million in the second 16 months.

His guests are his target clients

How does his stop his guests from being boring?

Why his potential guests MUST give him a five-star review and subscribe to the show

Does having guests on your show ensure 1.2 million downloads?

Doug didn't get into podcasting to make friends

Summary:

There are no rules in podcasting? Will I look into using my podcast to get clients? I already do. The whole point of the School of Podcasting is to exhibit my expertise, and show you I know how to create a show that engages your audience. I might try this strategy in the future and do something like Natalie Ectal from BizChix.com where she records coaching calls and uses them as episodes. While I force potential guests to subscribe, rate, and provide a five-star review? No.

Where Is Dave Going?

35:09

Podcon in Seatle Dec 9-10

Podfest in Florida Feb 8-10

Social Media Marketing World  2/28- 3 /2 San Diego

Fixing a Podcast Episode After Your Published It

36:07

There is nothing worse than waking up to an inbox full of emails from listeners letting you know there is a mistake in your latest episode. This could be silence, or an edit point that you thought you took out (but didn't). You panick. Oh No! What do I do? Here is what you do.

Do NOT Create a New Episode

If you're using Libsyn.com go to Content > Previously Published and edit the Episode. There you can use the replace option to upload the repaired version of the episode. I strongly suggest you use the exact same file name. This way you don't have to wait for your episode to propagate across the Internet. Your feed has the name of the file, and when someone who didn't download the episode with the mistake presses download, they get the repaired version.

If you're using Blubrry, you can go into PowerPress and upload your repaired file (and it will replace the old file). Again, I strongly urge you to use the exact same file name.

Who Gets the File?

When someone gets the first (wrong) version of your file, the app they use doesn't know there is an issue. Consequently, the app won't download the new version (because to the app, it's the same file).

But I Want Everyone to Get the New Version!

The only way to have all of your audience to get new version is to create a completely new episode (and delete the old episode). This might annoy your subscribers (who typically are the people who get your episode first as it's automated). They may have already listened to and delete the episode, and then all the sudden here it comes again.

What's the Best Solution?

The best solution is to ALWAYS listen to the ENTIRE episode before uploading it to your media host. In other words, the best way to fix the mistake is to not make it in the first place. With that in mind, we are all human and it will happen. I personally just replace the old version and if someone tells me about the mistake I apologize to them and explain they now have a collectors edition.

How Can I Help You

Need one on one conslting? Schedule Some Time

Learn at your own pace at the School of Podcasting

Podcasting in Six Weeks Group Coaching

Mentioned in Today's Show

Scott Johnson From the Computer Tutor Show

Podcast Review Show

Podcast Rodeo Show

 

Nov 20, 2017
Your Customer Is Your Guest
30:27

Today I'm back from Speaking at DC Podfest (what a great event) and I went to a session that had some interesting points that I wanted to share. 

The session was titled, "Size Doesn’t Matter: Build a Monetization Program with Any Size Audience with Doug Sandler and Strickland Bonner. Doung and Strickland host the Nice Guys on Business show. Their website states they have over 1 million downloads, and they showed proof in their session, and I can verify they are not lying. They explained a new strategy to grow your customers using your podcast.

Because Of My Podcast: Stephanie Logan

8:35

Stephanie does the DC Diary show (sharing stories of DC Professionals) and she explains how Because of her podcast she was able to transition from a job that was more policy to now working in Media and communications

Interviewing Your Potential Customers - The Power Of Podcasting

11:05

I have said one of the benefits of starting a podcast is people who would normally not give you the time of day, now will sit down to talk with you on a podcast. We've seen people use the power of being part of the media to partner with events and get access to vendors.  Interviewing people that you want to start a partnership with is a solid way of breaking the ice. 

Doug repeated his main point, You have to reverse your thinking and focus on the guest, and identify people who would be a good client for your business. This was an interesting idea. 

One example in the session was someone who did a show about visiting the national parks. This is a hard show to monetize outside of a guidebook, or maybe mosquito spray. Doug said you should find the person who is in charge of the national parks budget, and have them on as a guest. They would know alot about the National Parks. When the interview is done you could mention that the show takes a lot of effort, and to keep going needs to find a sponsor and see if they would be interested in sponsoring the show (I would twist that and ask them if they knew anybody who would be interested in sponsoring the show). Again, interesting.

I know consultants Natalie Echtal and Katie Krimitsos who have offered discounted coaching calls with the knowledge that the call may be used on the podcast. This provides content for the audience (as you help to solve the problems of your target audience) and shows off your expertise. 

So Doug pointed out that if you were a coach, you might interview people who need a coach. This does get a little confusing. If someone needs a coach, then one might think they aren't that successful (cause they need a coach), and with that in mind,  if it's not a live coaching call, what kind of content does that create? This is where this idea goes a little south for me. It's the part where you have to put your brain on backward. 

What if you target customer is a prime prospect, but a horrible guest? If you've listened to my show (or Moondog Marketing) I am all about content, content, content. This is not focused on the audience, or the downloads, it is focused on getting in front of your target customer. They said their conversion rate was around 20%. For every 10 guests, they would get two new clients. This really goes against my main ideas, and I asked, "What if you guest/future client is boring?" They answered that they did their best to create good content. 

They then also stated there was a vetting process. They don't let "just anyone" get on the microphone. 

I left the session scratching my head a bit and realized I would need to listen to an episode to maybe complete my opinion. Their show is well produced and has a fair amount of comedy built in. Maybe a bit too much for my taste as I was five minutes in and they were still having a "how the sausage is made" discussion about the show's publishing schedule (which for me was boring as watching paint dry) and I never made it to their interview. Maybe I'll go back later.

There is more to their strategy, and in my opinion, it's slightly sketchy. I've invited Doug Sandler to come on so we could have a dialogue about. We'll save that for a future episode.

Questions of the Month

22:09

I need your answers to:

What will you be doing differently in 2018?

If you could only listen to one show, what would it be, where and what is it, and WHY is it your favorite (be sure to tell us about you too)

Deadline is 11/20/17

How to NOT Make Money with Podcasting

24:34

Jessica Kupferman from JKM Agency (which recently merged with a new agency) comes with a story of how to NOT MAKE MONEY with a podcast.

In this example, a podcaster knew they were going to start a campaign for a product. The campaign was going to start in the next episode. The podcaster covered ALL the competition of the sponsor in the current episode. 

The sponsor saw the post and asked, "Are they sponsoring the show?" As you might imagine they might wonder why they have to PAY for exposure while their competition did not. While you're always in control of your content, when sponsors get involved you may want to tread lightly around certain topics. 

Start Podcasting With Any of the Three Resources

28:00

One on one Podcast Consulting (Quick and specific to your podcast questions)

Join the School of Podcasting (Step by step tutorials, private Facebook group, priority email support, and live group coaching)

Podcasting in Six Weeks - Live Group Coaching for Six Weeks starting in January 2018, plus a year membership at the School of Podcasting

Mentioned In This Show

Moondog Marketing episode discussing the importance of content

Good Grief Podcast

The Story Behind podcast

Epodcast Productions

 

Nov 13, 2017
Creating Events For Your Audience Part 2 - Mark Deal
49:03

Today we are talking with Mark Deal who has grown Podcast Atlanta to over 500 members (www.podatl.com). We get great tips on growing a local meetup, tips, and resources for better interviews, and how is creating podcasts for a living. 

How Long Does it Take Until Your Show Catches On?

George Hrab answered this question on his Geologic podcast, and George told me a long time ago that if I ever want to use a clip I could. George's show spotlights his life as the drummer of the Philadelphia Funk Authority, but also features George's Skeptic point of view with highlights on Science as well as the "Religious Moron of the Week."

George mentions that you shouldn't start a podcast to "be something" but instead make it because you can make something cool, interesting and fun. Make a podcast because you have a different point of view and it needs to be heard. It took him two years before an absolute stranger mentioned they listened to the show. As George says, "You're making something and that is more than most people."

Growing Your Local Meetup Group

Mark Deal runs podcast Atlanta and in 18 months his group has grown to 500+ members. In today's discussion you hear:

  • Not all 500 show up at the same time
  • The different formats of meeting he uses
  • What he's doing to grow the group
  • What didn't work in regards to growing the group
  • How a meetup group is not exactly the same a growing a podcast
  • How to pick a location
  • How he offsets the price of running the meetup group
  • How he got Gordon Firemark to come to a meetup
  • The typical breakdown of a meeting
  • How often they meet, and how they stay connected between meetings.
  • The pros and cons of Meetup vs a Facebook Group
  • The kind of "Special Events" they have
  • Podcast Guest Experts and the Podcast Editors Facebook Groups
  • What has happened because of hosting a podcaster's meetup (18:00)
  • Podcast Studio Certifications, and what he feels every studio should have
  • How he is making a living with podcasting
  • Having Alcohol at events
  • Other platforms he uses in addition to Faceboook, and Meetup. (Eventbrite.com )
  • He makes money from Podcasting not Podcasters
  • Why he uses Steve Stewart to edit his show

Check out Mark at www.podatl.com

Podcasting in Six Weeks Starts January 2018

  • Six weeks of group coaching and personalized attention
  • 1 Year Subscription to the School of Podcasting
  • Private Facebook Group
  • Be in the relevant Podcasting Directories by February
  • Direct access to me / Priority Email Support
  • Focus Group to Help Shape Your Idea
  • Your Podcast will Sound Great 
  • Erase Your Fear of "Sounding Stupid"

Go to www.podcastinginsixweeks.com for more information. Class Size is limited.

Want a more leisurely pace, check out the School of Podcasting.

Mentioned on This Show

Gordon Firemark (Entertainment Lawyer)

Author Inside You Podcast

Eventbrite.com (ticketing for evens)

Social Media Marketing World

Podfest.us

DC Podfest

Nov 06, 2017
Lessons From Steven Spielberg - Podcast Woodshed
41:05

Because of My Podcast, I Will Be Attending A Taping of the Black List Television Show - Troy Heinritz

1:58

Troy Heinritz has had story after story when it comes to his Black List Exposed show. He recently won a podcast award, and now was called by Sony to attend the taping of the 100th episode the Black List. Troy was on the Ask the Podcast Coach show and talked about he when he gets these opportunities, he prepares and delivers, and consequently keeps getting more opportunities.

Check out his show at www.goldensprialmedia.com

Questions of the Month

3:00

I need the answer to two questions by November 13th 2017.

  1. What will you be doing differently in 2018 with your podcast?
  2. What is your favorite podcast (if you could only pick 1)? What is it, what is it about? where is it? and most importantly WHY is your favorite? (be sure to mention your show as well).

I need your answers by November 13th, 2017. For more information go to www.schoolofpodcasting.com/contact 

Embracing the Experience Gap

4:52

When podcasters first start, they put a lot of thought into their launch (sometimes too much), and they get their show out and into Apple Podcasts and the other directories. 

Then they do one thing that can really knock the passion out of them: they compare themselves to others. 

They want to know how many downloads other shows get, and start to focus on other podcasters instead of focusing on their audience. 

Back to the Woodshed

I've played the guitar since I was 11. When I got done with school I would deliver my papers to my paper route, eat dinner, and my friend would come over and we would play guitar for hours. We weren't very good. We weren't taking lessons, and I was learning to play lead by trying to recreate the sounds I heard on albums. 

In other words, I would study music, and then practice, practice, practice, until I could play it. The music that was produced on the path to "getting it" was not pretty. I have hours of tapes of us playing Ted Nugent's Stranglehold for hours. Each of us would take turns soloing over the top of it. 

I recorded these so I could evaluate my process. I never intended to release them to the public. You can do the same with your podcast. Record a couple test shows for evaluation.

How Can Podcasters Get Better?

Podcasters get better by podcasting. I know that sounds stupid, but there is no way to know if you're content is good unless you get it in front of your target audience. 

You can also study other podcasts and entertainment. You see podcasting is part of the entertainment industry. Sure some of it is educational. Then again so is Sesame Street, and it's pretty entertaining. 

I recently watched a documentary on Steven Spielberg. Spielberg got turned down to be in the USC film school due to grades.

He would take a tour of Universal Studios, and when the bus stopped for a bathroom break he would sneak away and watch people like Alfred Hitchcock direct. 

One of his first films  (Amblin 1968 ) was geared toward studio executives to show he was not a normal independent filmmaker. - he knew his audience, and it worked it got him hired.

As the youngest director under contract, he was a bit of a novelty item, so he had to prove himself over and over.

One famous director pulled Steven aside and said, "There are days you will go on the set and have no idea what you're doing. Your job is to make sure the cast doesn't know that. The film interviewed Richard Dreyfuss who sais he was hired on the third day of the Movie Jaws. He said they didn't have a script, and they didn't have a shark.

Steven decided to the movie on the ocean instead of a back lot of a movie studio. 

In fact, the first shark doesn’t appear until one hour and 21 minutes into the two-hour film. This was partly due to the mechanical sharks they built didn't work. The cost was 225,000. So you'll notice the use of barrels moving instead of the shark. You didn't need to see the shark. Just the music and the thought of the shark made it scary.

The sharks were smaller than expected so they hired shorter actors to be next to the shark.

The line, "“You’re going to need a bigger boat" was improvised.

Jaws became the first motion picture to gross more than $100 million and won three Academy Awards (for Best Sound, Best Film Editing, and Best Original Dramatic Score).

So how did Steven Spielberg get getter? Jaws had come in way over budget, and instead of taking 55 days, it took 159. His next two films also came in way over budget. This actually stopped from studios from working with him. Yes, he was making a lot of money at the box office, but his integrity was on the line and he improved. 

As podcasters we are storytellers. The only way we can get better is to keep podcasting.

Final Lessons

In the same way that Steven Spielberg didn't have all the equipment he wanted, you can make great content without having the top of the line equipment. 

Your next episode should be better than your previous one. You will get more confident, and your skills will improve. 

The only way to get better at any skill is to do it. 

Don't be distracted by other podcaster's success. Keep working to improve your own skills (keep woodshedding).

The Best Compliment a Podcaster Can Receive

24:20

For me, to have someone say that I am the same off the mic as I am off the mix is a huge compliment. This happened to me when Jim Collison from theaverageguy.tv was a guest on the Podcast Junkies Show. They talk about Jim's background, a bit about his network, working with me, and how Jim balances his podcast and his life.  Its a great interview, and Harry Durran is a great interviewer. 

My First Impression with Squarespace

28:42

I was under the assumption that the Squarespace platform for building a website was so easy that the site almost built itself. I've head a million commercials about it. I decided to try it for my Podcasting in Six Weeks Course. 

While it is flexible, it is more or less a "page builder" tool. I've seen these on WordPress like Divi From Elegant Themes. The Second Line theme I mentioned comes with a page builder. Squarespace is not that different. You add an element to a page and edjust the properties of that item. I was surprised there weren't more elements. While they had enough elements to make most websites, you can look at it two ways, "hooray I'm not overwhelmed with the choices," or "Hey where is the FAQ template?" 

I was surprised that I couldn't change the background color of different elements. The biggest complaint is they have an e-commerce tool. This ties in with Paypal and Stripe. Both of those tools take about three percent plus a transaction fee. This is normal. What is not normal is Squarespace takes an additional three percent. When you are talking about products that are four figures, that can be a chunk of change you are paying to keep people on your website (instead of sending them to another page to check out). 

The bottom line is everyone says this is super drag and drop easy, and while it is easy to drag and drop, to really adjust customize items, there are lots of little boxes that pop up based on where you click. While I didn't expect zero learning curve, the onboarding process was not as easy as expected. 

Speed up Podcast Production

36:20

If you're on a pc, you can add a folder to the quick access area (left column) of the File Explorer Window. Go to the folder you want to access all the time, and right-click and choose Pin To Quick Access." Now you will see it on the left-hand side. You can remove it by right-clicking on it and choose "unpin from quick access." This avoids you having to "Drill down" by double-clicking on folder after folder to get to that folder.

Mentioned In This Episode

The School of Podcasting

Podcasting in Six Weeks (Early Bird Special Ends December 1st)

Podcast Junkies Show

Squarespace

Elegant Themes Divi

Second Line Podcast Themes

Oct 30, 2017
New Ideas - Lead To New Facts - Lead to New Actions
58:09

The Essential Items For Your Podcast Website

Let me state, that this has nothing to do with Wordpress vs Wix vs Squarespace. These are the items that I feel should be on your website (and why)

A Play Button

Think of this as a free sample. If someone is going to subscribe to your show, they need to hear it first. This is why there is a guy with the chicken on a toothpick at the mall. It is the teaser, the free sample of your podcast with no commitment to buy.

A Contact Button/Page

I'm not making this up. I just read an article in Pod to Pod, and I read a story about a podcaster that might have a good "Because of My Podcast" story. There wasn't any contact button at the top, bottom, left, or right side of the screen. It wasn't on the about page, it wasn't there. The only way to contact the person was via twitter. Being somewhat of a geek, I pulled up his RSS feed and dug through the code to find it. Realize, nobody is going to dig through your RSS feed to get your email address. Make your contact button easy to find, and don't get cute and name it something like "Let's get coffee." Be sure to test your button/page to make sure you get the messages from your website.

Your About Page

There are two answers here. If your website is primarily the home of your podcast then the first paragraph should be about the show. If your website is the home of your brand (products, press, etc) then the first paragraph should be about the host. Then a second paragraph about the show. In my travels, the about page is one of the pages that receive the most traffic. If you've been podcasting for a bit and have some reviews, take some of the phrases used by your audience and use it in your about page (use the native tongue of your audience).

Subscribe Buttons

We all love to talk about iTunes/Apple Podcasts, as we should. They have a huge amount of the market. There are android phones as well and it's a bit of a chicken or the egg. More podcasts are consumed on Apple products than Android. Well, most podcasters talk about subscribing on Apple products (and leave the android people out to dry). If Google would get off their butt and make a native app for podcast listeners that would be great (they did just purchase the 60 db app). So make sure people can subscribe to your show. You REALLY want to avoid telling people to "Find me in iTunes."

Extra Credit

Don't just make a subscribe page, but add directions with screenshots. You could even do a quick presentation on YouTube Live on how to subscribe to your show, and then send people to the video on YouTube.

There is more power in subscriptions than reviews.

Because Of My Podcast Scott Orr  is Going to the Movies for Free

Scott Orr does the Code 3 Podcast and was approached by the people behind the new movie Only the Brave. Check out Scott's podcast for Firemen at code3podcast.com

Not sure what is up with Scott's voice? Check out the first 30 seconds of his show at code3podcast.com

Always Be Open For New Input

I've heard reports from one person or another. Anything on the internet that is repeated enough becomes an undeniable fact. With this in mind, I always stay open to new feedback. I always consider the source and always allow new ideas to challenge my beliefs. If I'm going to believe something, it is typically based on things I believe to be facts. Beliefs are based on input and your ideas and feelings (your feelings can skew the input).

Actions are based on beliefs. Beliefs are based on perceived facts. Facts are based on input into your brain. For example, I don't like coconut. Any candy bar with coconut, I'm not a fan. The one day someone handed me a drink. I wasn't sure what it was, it was supposed to some drink better than soda. It was white. It turned out it was some sort of vanilla coconut mix. I have input. I now can say, I don't like something that is predominantly coconut, but I don't mind it mixed with vanilla. You have to be open to someone challenging a belief (I don't like coconut) and taking a look at the other side of the story (having a sip). Then allowing that information to influence your beliefs, which then influence your actions.

I co-host a show called the "Podcast Review Show" where you can get your show reviewed, and in the past we've had people who were NOT open to ANY feedback

New and Noteworthy Insights

I've been begging people to share their before and after numbers if they got into New and Noteworthy and that is just what Matthew McClain did on this post about downloads from Apple

He states before being on the Front Page of New and Noteworthy, "In this period we had an average of 71 downloads per day." This is with two episodes (36 downloads per episode - DPE)

On their first day, the traffic went, "from 26 total downloads the day before (our lowest day ever) to 241." (122 DPE)

He does say, "We released episode two on the 8th which pretty much doubled the recent total downloads to 1,447" (so he now had three episodes counting his trailer) (482DPE)

One day they reached 1,928 downloads for the day (1928/3 = 642 DPE)

He states, " At the time of writing, episode one has 6,978 downloads, episode two 6,161, and episode three 2,295. So 37% of listeners followed the podcast from episode two to episode three.

According to VP of Podcast Relations Rob Walch when it comes to iTunes/Apple Podcasts rankings, "“100% about the total number of new subscribers in the past 7 days, with a weighted average for the last 24, 48, and 72 hours”

Things to Consider

This was on the FRONT PAGE of iTunes/Apple Podcasts  New and Noteworthy (not a category)

Their genre may fit a wider audience than yours.

If you don't make New and Noteworthy, your life is not over. iTunes/Apple Podcasts is a directory, a phone book if you will. It is a central location where people can put in the full name of your show and do a search.

Plays From Your Website Add Up

Ravi Jayagopal (the man behind Digital Access Pass, and the Cool Cast Player along with being the host of the Subscribe Me show sent a link to a post. Last week I mentioned how there are a ton of players out there, but the majority of downloads come via mobile devices. In his post, he pointed out that:

A player on a website is more suitable for "introducing" someone to your podcast - not necessarily for long-term consumption. Introduce on your site, lead them to subscribe on a mobile app on your actual show.
Promote your website to cold and luke-warm traffic, like ad traffic and social-spraying content marketing, so you can cookie/pixel them for later retargeting, promote your brand, show them your face, maybe connect with them with a personable video, offer them your lead-magnet and get them to maybe give your their email id, etc etc. But once they're on your list, promote Apple Podcast and Stitcher and Google Play links to those already on your "list", because they don't need to be "convinced" or "converted" anymore about the value that you provide.

Here is a link to the Facebook Post.

He shows how he is getting thousands of new plays on different websites.

Launching Your Podcast With a Massive Amounts of Downloads

Most good ideas are not a single thought. A single idea comes up, and someone says, "You know what else, you might try this..." I always want people to know that:

  1. When you launch with more than one episode, the additional episodes do not download automatically.
  2. New and Noteworthy will not deliver you 10,0000 downloads per episode (if that is the goal)
  3. While you should focus on generating buzz when you launch, a podcast is a marathon and not a sprint.

Some Reasons Why You Might Not Want to Launch with a Ton (25) New Episodes

  1. If you record 25 episodes and find out at episode two that people hate your super jumbo deluxe lightning round, they have to sit through 23 episodes (unless you go back and edit them) until you put out a "new" episode with the changes.
  2. You might pre-fade. What I mean by this is you never make it to episode 25 because you aren't seeing the downloads, getting any feedback, and so you quit before you ever launch.
  3. People will need to go and download your earlier episodes. By default, they will download your latest episode, and then manually download 1-24.

Some Reasons Why Might Want to Launch with 25

  1. You maybe have found your voice by episode 25, and with episode 26 you sound more confident, organized and professional. Maybe it's not such a bad idea.
  2. If you can't come up with 25 episodes, maybe you shouldn't be podcasting?

A Compromise on Launching Your Podcast with 25 Episodes

Instead of putting all your 25 episodes out at the same time, release your episodes (one at a time) to your website, and to your feed. However, don't submit your show to any directories like iTunes/Apple Podcasts, Stitcher, TuneIn, Google Play music just yet. You can tell your friends if you want, but any traffic will come from people searching for your content via search engines. You might also use Facebook to assemble a "Focus Group" and ask people for feed.

This way you can get feedback as you are creating it. When you get to a certain number where you feel confident your show will have a positive impact on your target audience, submit it to the directories, sound out an email blast, tell your friends, family, and neighbors, and do your "launch."

Questions Of The Month

I have two questions for you to chime in on.

  1. What will you be doing differently in 2018 with your podcast? (please answer by 11/20 put "2018" in the subject line to  email dave"at" schoolofpodcasting.com). This will be used the last week of November
  2. What is your ONE favorite podcast and WHY? (please email that by 11/20 with the email subject line "my favorite podcast is 2017").This will be used in our Year End "My favorite Podcast is" episode. 

Podcasting in Six Weeks Starts in January 2018

This will be a live group coaching session. If you're interested (more information next week) get on the waiting list at startapodcastinsixweeks.com 

Ready To Plan, Launch and Grow Your Podcast Now?

Join the School of Podcasting risk-free with a 30-day money back guarantee

Get Immediate Access:

16 courses you help you plan, launch and grow your podcast

Private Facebook Grou

Priority Email Support

Live Group Coaching Calls (Twice a month) 

Go to www.schoolofpodcasting.com/start

 

Oct 23, 2017
Are You Doing Everything To Grow My Podcast Audience?
40:27

I was listening to the Book Feed the Muscle Burn the Fat and he relayed the story of a man at a Tony Robbins event (Tony is a major Business Guru). He told Tony that he had done EVERYTHING to grow his audience. Since he had tried everything Tony asked him, "Tell me the last 100 things you've tried." To this, the man answered, "Well I haven't tried 100 things." Tony then stated, "Then tell me the last 50 things." The man replied, "I haven't tried 50 things" Tony replied, "Then tell me the last 10 things you've tried." It turned out the man had tried about four things.

We think we've tried everything, but there are more ways to connect with your audience, many of them that require just a little bit of time to setup up some technology. Today we need to look at ourselves in the mirror and ask, "Have I really done everything I can to promote my show, connect with my audience, and increase my reach? I think if we look deep into our hearts we know there is more.

Here Is The Low Hanging Fruit

Social media:
You should be promoting your show on the social media channels. There are plugins such as social warfare. There are automation tools like Social Jukebox. Media hosts like Spreaker and Blubrry will publish your audio file as a video on YouTube. Spreaker will tweet out about your episode. Blubrry will create a sample of your show to tweet out and paste on Facebook. Libsyn will post to Twitter, Facebook, YouTube, iHeart Radio, LinkedIn, Blogger, Tumblr.

Podcast Directories:
There are four main directories you should be listed in. Apple Podcasts (formerly iTunes), Stitcher, TuneIn, and Google Play Music.

Do You Have Subscribe Buttons On Your Site?
One way to keep your numbers going up is to get people to subscribe. This includes buttons for ANDROID. Subscribeonandroid.com is a free site from blubrry where you can point people to that site (using your RSS feed) and if they don't have any apps to subscribe they will be prompted to download one. My friend Daniel J Lewis has a great plugin call Social Subscribe and Follow that creates amazing looking subscribe buttons

Do You Have Share Buttons on Your Website?
There are plugins (again I love social Warfare) that make it easy for your audience to tweet out your show. There are players like the coolcast player, the Smart Podcast Player, the Simple Podcast Press player. Don't get hung up too much on players as 80% of people are listening on on portable devices. With that said, can people share your episodes from their phone?

Local Meetups
I've had three people sign up for the School of Podcasting and I got to be on TV all from meeting local podcasters in Ohio. If you don't have a local meetup, do what I did. I created one. In the words of my friend Glenn "the Geek" Hebert, it's not who you know, it's who knows you. Check it out at www.meetup.com I run a local podcasters group for Northeast Ohio www.neohiopodcasters.com

Reach Out to Other Similar Podcasts

Some of my best friends are my "Competition." Daniel J. Lewis from the Audacity to Podcast, Ray Ortega who does the Podcasters Studio, Mike Dell works for Blubrry and does the Podcast Help Desk, there are others as well. Reach out to them and see if they'd like to co-host an episode or a segment, or be interviewed, or... or ... or.. Remember there really isn't any competition in podcasting. They can listen to you on Monday and your competition on another day of the week. It's not like radio where you are both on at the exact same time.

Reach out to Businesses?

If I did a show about weddings, I would reach out to every dress shop in the area and see if I could put some CDs at the check out for exchange for a link to their site, or a mention in the show.

Go Record People at Events

You can get a portable recorder for as little as $99 for the Zoom H1 or just use your phone. Then give these people your business card, and tell them they will be on a future episode. You do have business cards right?

There are TONS of ideas

Speaking of Daniel and Ray, we do a show together called the Podcasters Roundtable and we did an episode pointing out ways to promote your show (how to grow your audience from 100s to 1000s). The point here is you can't think about these ideas, you have to do them.

In a recent (not safe for work) video Gary Vaynerchuck explained that he would Google his topic and connect every blog/podcast about his topic. He said 1 in every 347 will write your back, and that is better than zero.

You Need to Quit Reading, Quit Watching, Quit Listening, and Start Doing

If you're thinking of getting into podcasting, you can read articles, get confused cause some say to launch with 15 episodes, and some say (like me) it doesn't matter. Some say New and Noteworthy is the goal, and others (like me) say it's not that great. You can't improve what you don't start.

How NOT to Make Money In Podcasting

She's back! Jessica Kupferman runs the JKM Agency has a fun story today. In the same way that you learn new skills when you start podcasting, you will learn new skills when you take on a sponsor. You will need to learn how to read an advertisement. It's not as easy at it sounds. If you just read the bullet points, you can be boring. If you stray too far from the bullet points, you may forget to hit all the talking points. Today she talks about someone who had to redo an advertisement three times.

The lesson is, read all the paperwork that comes with the sponsor. Know what you HAVE To say, know what you are ALLOWED to say, and then try to say it in an entertaining fashion. If you mess up, you don't get paid for that sponsor.

For more information about getting a sponsor for your show check out Jessica at http://www.jkmagency.com

Because of My Podcast Story

Jessica Rhodes of Internet Connections had a live panel on her latest episodes. The people on the panel had been interviewed on other shows, as well as some have their own podcast. Becuase of their podcast:

  1. Getting interviewed has helped his public speaking ability 100 fold
  2. It has brought clarity about his message from telling his story so many times
  3. One guest was very nervous in the beginning, but in ten years he can trace back all his clients to podcasts and many of his best relationships

Check out the episode at http://www.jessicarhodes.biz/ic023/

Where I Will Be

October 21 I will be attending the Big Podcast Event in Nashville Tennessee. Use the coupon code SOP to save $50 on your ticket.

November 10-11 I will be speaking at DC Podfest. My presentation will be "Is your podcast making these mistakes?"

February 28 - March 2, 2018, I will be speaking at Social Media Marketing World

February 8-10 2018, I will be at podfest.us 

Mentioned in This Show

Danny Pena Interview

Jessica Kupferman Interview

 Start a Podcast in Six Weeks (Starts 2018)

Start Podcasting NOW Join the School of Podcasting

Oct 16, 2017
Simply Sonic SS1 and Second Line Dix WordPress Theme Reviews
40:29

Simply Sound Company SS1 PreAmp Review

While I've never used any preamps like the Triton Audio Fethead Microphone Preamp or the Cloudlifter CL-1, I was really impressed with the amazing amount of boost to the sound.

The large dose of extra gain can make help a budget microphone/preamp combination sound clean and more professional. Some microphones such as the Heil Pr-40 and the Sure SM7B are known for really low outputs. This creates a situation where you have to turn the gain up on your mixer or recording device. This can leave the door open for added hiss depending on your mixer or recording device.

The Simply Sound SS1 is designed for dynamic microphones only.

More Clean Gain

Triton Audio Fethead provides 27 db of clean gain with a price for $89

Cloudlifter CL-1 provides 25 db of clean gain for $149

The Simply Sound SS1 - provide 27 db of gain for $99

The Simply Sound website shows the Fethead at a $149 price tag, but at BNH, I show a price of $89

My Opinion

As I had said, never using any preamp (besides the one in my mixer, and I've also used the DBX 286,  and the Aphex 230) even without a preamp, I never thought I sounded bad.

With that said, the concept makes sense. I know that when I turn the gain up on any mixer there comes a point where noise is introduced. Using the SS1, I basically turned my gain all the way down.

The construction is super rugged and resembles the Cloudlifeter all-metal casing (but cooler looking in black) you're not going to break this. You do need some phantom power (so a typical route might be to plug your microphone into the SS1. Then plug the ss1 into your mixer. The mixer would need to have the Phantom Power Turned on.

For my recording today I had my EV Re320 going into the SS1 and that went directly into the Zoom H5. It was an amazing amount of boost.

How I did the test. I set my levels using the H5 recorded some audio, removed the SS1 from the chain, and plugged it back into my Zoom H5 without touching any knobs.

Do you NEED this? As with all things podcasting, it depends. If you're happy with your audio, no. If you struggle to get enough signal into your recorder, or the sound has a fair amount of noise, then this is well worth the money.

Check it out at simplysound.co

Second Line Podcasting WordPress Theme

I no longer recommend Appendipity themes. This is a theme I loved and have on most of my websites. The face of the company Joey Kissimmee was last seen online in late 2016, and they are no longer replying to any support emails that I send. Unfortunately, this is not the first time I've done this. Semiologic was a cool theme until Thesis came out. Then they went from needing no knowledge of code to having to know a ton of code.

I really like Appendipity themes as there was a lot of flexibility (and no need for knowledge of code). I love the Divi theme, but they come close to having too much flexibility and people can get overwhelmed because it does everything (and the learning curve can be a bit large). Divi is a well-managed theme, with a huge community and awesome support. You can join Elegant Themes (the creators of Divi) for $89 a year. I did the one time fee of $249 for lifetime access. In addition to their themes, they have some cool plugins.

One thing I just discovered is when you purchase a Second Line Theme, you can only use it on one website. This puts it int the "Depends" situation. The good news there is a one time fee. On the Evanto market, it shows six months of support with extended support for $17.63 a year. If you have multiple sites (for me I have at least four) that can add up ($59 X 4 = $236).

Second Line Theme Support

So far Second Line support has been great answering all my questions. The theme I'm using (Dixie) is skewing my featured image. When I informed this of the problem, they told me exactly what to do if I wanted to edit some files. The means you're going to need to understand FTP, and not be afraid to edit some code (always make a backup of any files you are editing when it comes to theme code). I was surprised that the theme allowed a featured image to be skewed disproportional as I don't know ANY designer that would allow an image to be reshaped (and if you have any text on your image it makes it blurry).

The Power Of Elementor

While the Second Line theme makes it easy to set colors, headers, and the theme seems to make it possible to adjust everything (except a skewing featured image...) what I also found amazing was a free plugin that they recommend you use (and they have some built-in features for it ) called Elementor. This is an open source page builder (That looks a lot like, Divi). This will work with most themes, and its a super easy drag and drop page builder. The cool thing is you can use that plugin on any theme. 

Always Consider Your Source

I hear people that advise new podcasters and they try to sell people packages and strategies that work for them. The problem is they are not you. For example, as I have multiple websites, I might lean toward Divi over Second Line. If you had one website, then a like Dixie or Satchmo might be just the trick if you only have one website. It might be a better fit for you.

What Is Up With Libsyn Stats?

Libsyn rolled out new stats back on September 18th.

Here are our blog posts that go over the stats changes:

https://blog.libsyn.com/2017/09/18/stats-overhaul-iab-compliance-podcasts-stats-libsyn-company-announcement/

https://blog.libsyn.com/2017/09/18/libsyn-stats-overhaul-need-know/

NOTE:  Libsyn sent out an email to all Libsyn users on September 18th - if you did not see that email - you might want to check your spam folder.  It would have gone to the email registered to your Libsyn account.

Rob Walch  also talked about it more on our latest episode of the Libsyn Podcast:

http://thefeed.libsyn.com/105-stats-follow-up-and-apple-podcasts-feed-tags

The conversation starts right after the promo at the 52 Minute mark.

My Poker Game Analogy

Picture yourself at a poker game (a really, really big table)

  • Ben Robins, Audible.com
  • Lindsay Lawrence, WideOrbit
  • Ilwira Marciszek, AdLarge Media
  • Eurry Kim, New York Public Radio
  • Earl Swigert, WideOrbit
  • Yukifumi Touya, Digital Advertising Consortium Inc.
  • Hirofumi Kanda, Cyber Communications Inc.
  • Dan Misener, Pacific Content
  • Mohammad Al-Abdullah, RhythmOne
  • Jose Alvarez Muguerza, BlogTalkRadio
  • John Zoephel, Pandora
  • Kevin McCaul, Acast Stories USA
  • John Rosenius, Acast Stories USA
  • Ilham Elkatani, DoubleVerify
  • Steve Mulder, National Public Media
  • Stephen Haptonstahl, National Public Media
  • Candace Williams, BlogTalkRadio
  • David Marple, Triton Digital
  • Conrad Trautmann, Westwood One
  • Robert Peterson, Westwood One
  • Bob Charish, BlogTalkRadio
  • Jason Cox, Slate
  • Bosko Milekic, AdGear Technologies, Inc.
  • Francois Fortin, AdGear Technologies, Inc.
  • Andy Toh, BlogTalkRadio
  • Bruno Nieuwenhuys, Adswizz Inc
  • Rob Walch, Libsyn
  • Joel Withrow, Slate
  • Erik Barraud, Adswizz Inc
  • Erik Diehn, Midroll Media
  • Robert Freeland, Podtrac
  • Dan Jeselsohn, New York Public Radio
  • Angelo Mandato, RawVoice
  • Hugo Martel, Triton Digital
  • Tim Clarke, Cox Media Group
  • Greg Batusic, PodcastOne
  • Hernan Lopez, Wondery LLC
  • Allan Bressler, CBS Local
  • Norm Pattiz, PodcastOne
  • Kit Gray, PodcastOne
  • Jim Kott, WideOrbit
  • Rob Kass, Nielsen
  • Millie Mrvica, Westwood One
  • Jaime Singson, Sizmek
  • Kelli Hurley, Westwood One
  • Brian Lynch, Westwood One
  • Ryan Granner, ESPN.com
  • Joe Mead, ESPN.com
  • Skyler Tobey, ESPN.com
  • Jennifer Susalis, CBS Local
  • Silvia Mihailescu, Adswizz Inc
  • Stefan Olson, Minnesota Public Radio
  • Karim Rayes, RhythmOne
  • Todd Cochrane, RawVoice
  • Jean-Luc Wasmer, Triton Digital
  • Peter deVroede, Midroll Media
  • Todd Pringle, Midroll Media
  • Yi Huang, Condé Nast
  • Gregg Rogers, Sizmek
  • Alixandra Liner, New York Public Radio
  • Brett Robinson, National Public Media

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. They were up to deal the next hand and they stated that "downloads are wild" and everyone went "WHAT?" at the table and they didn't want downloads to be wild.

For the industry to be able to move forward, the table had to come together and decide on what would constitute a download. Their answer can be seen in this report. They are currently working on a second version.  If you were going to "Sit at the table" you had to agree to the terms and they all did.

Much like when the music industry went from Cassettes to CD's it was a pain. This meant we had to buy all of our favorite music again. But the audio was better. As a music listener, I had no choice but to buy a CD player. It's the way the industry went.

Could Libsyn communicate better? I guess so, there is always room for improvement. It gets tough as no podcast company is going to peel back the curtain 100% as if they tell you how they do their stats, you open the door for people to game the system. I personally don't know the formula (I just help you "drive the car" as a Libsyn support person, I don't build it). This is similar to the guy who throws the chicken in the Fryer at KFC. He knows hows to cook the chicken but has no idea what the 11 herbs and spices are.

The numbers are lower as the INDUSTRY (remember to poker table above) decided to move toward a number closer to the unique downloads

This is an Industry-Wide Situation

I did a test over the last few weeks, and I released an episode that had tracking from Libsyn, Podtrac, and Blubrry. In a recent episode of Podcast Ninja, Todd Cochrane explained how years ago Podtrac, Blubrry, and Libsyn came up with specs for an organization for the Association of Downloadable Media (it starts at the 11:44  mark ). So for years, Podtarac, Blubrry, and Libsyn were close in numbers. Fast forward to today and due to how apps are now consuming media it appears that the larger the file size, the greater your numbers were being inflated. So last week I sent out a file that I encoded at 320 kbps (DO NOT DO THIS) and here are my numbers after 24 hours.

Libsyn: 1193
Podtrac: 991
Blubrry 1748

If you click into the episode on Blubrry you will see the number of 1247 unique downloads which is closer to the IAB standard that Libsyn and Blubrry are using.

You Didn't Lose Your Audience

I know it is quite a blow to your ego to have the total number of downloads decline, in some cases, people are losing large amounts of their audience. The truth is the same people that listened to your last episode are listening to your current episode. The way it is reported is different. In a way, it's like if we all told time in minutes. There were 1440 minutes in a day, and then everyone decided to tell time in hours and agreed there are 60 minutes in an hour. So now there are 24 hours in a day. That sounds like a lot less than 1440, but I didn't lose any time. I just changed the way I report it.

Obviously, those who have CPM deals with advertisers are in a completely different situation. Remember that some of the people on the IAB technical board were from companies like Midroll, Adswizz and other advertising companies. It doesn't make it any better, but they should have an idea of why this is happening as they were they during the planning.

Yes it Sucks

As I said, any time your numbers go down, it hurts. Hang in there, they will go back up (if you look at the Edison research on podcast listenership on the graph there is one year where it shows the numbers went down - why? They changed the criteria). In the long run, the podcast industry will benefit from this move.

It Will Get Better

I was recently in the Libsyn headquarters in Pittsburgh PA, and I got a brief tour of the new stats. It looked very impressive as libsyn continues to bring you the best media hosting in the industry. Use the coupon code sopfree.

Start Podcasting in Six Weeks 

I'm bringing back the six-week group coaching class where we meet live on Saturdays and we walk through the whole process. You can start with zero, and by the end of February have a well researched, properly planned, properly executed podcast. To be first in line go to www.startpodcastinginsixweeks.com

Where Will I Be?

Big Podcasts - Nashville, TN

October 21st I will be attending the Big Podcast Event put on by David Hooper and Rik Roberts about growing your audience in Nashville Tennessee see bigpodcasts.com

DC Pofest - Washing DC

November 10-11, 2017 I will be in DC at DCPodfest speaking on "Is Your Podcast Making These Mistakes?"

Podfest Multimedia Expo - Orlando Fl

February 8-10 I will be presenting at the Podfest Multimedia Expo in Orlando Florida see podfest.us

Social Media Marketing World - San Diego, CA

The ultimate event on Social Media. I will be leading a panel on Podcast Monetization See Social Media Marketing World

Ready to Start Podcasting Now?

Step by step tutorials

Private Facebook Group

Priority Email Support

Live Group Coaching

$49/month or get two free months when you sign up for a year.

Go to www.schoolofpodcasting.com/start

Oct 09, 2017
Finding Podcast Listeners At the Mall?
44:06

In honor of International Podcast Day, I went to the local mall (that's still open) and asked people, "Have you have of podcasting?" If they said yes I would ask, "Have you actually heard a podcast?" Many people said NO. The people who had been listening to podcasts were really into podcasting.

This show originated from www.schoolofpodcasting.com/586

School of Podcasting Wins The People's Choice Podcast Award in the Technology 

I've been nominated NUMEROUS times for the different shows I create such a the Logical Weight Loss Podcast, Feeding My Faith, and others, but I've never won an award. The School of Podcasting won this year in the technology category. Thanks so all of my listeners. It is DEEPLY Appreciated.

Because of My Podcast - Douglas 

3:45

Douglas from Zerobooks.com got a job, and is now podcasting as part of this job! Check him out at www.zerobooks.com His podcast is called Zero Squared.

Looking For Podcast Listeners at the Mall

5:28

I went to the mall to ask random people if they knew about podcasts? 

Most people had not heard of podcasting, those who had listened to a podcast, really loved them.

There are some people who need some help in understanding what a podcast is. 

You can always send your audience to www.learntosubscribe.com

Get Out Of Your Comfort Zone

If took me 40 minutes to get up the nerve to talk to complete strangers. I may appear outgoing, but underneath I can be pretty shy. 

As I moved along, it got easier. It was funny watching people put up their guard when I would ask, "Can I talk to you for a few minutes?" You can see their defenses go up.

If I do this next year I need to find people who are bored (laundromats, or maybe set up a table at an Apple store). I'm not sure if Apple would allow this, but all they can say is no. 

Podcasting Does Not Waste Your Time

10:45

I had a talk this week with a potential podcaster who wants to build an audience and monetize his podcast. He wanted a step by step approach that would ensure that he was making a full-time living in the future. While there are people out there who are happy to charge you $4000 to tell you to believe in yourself, get into New and Noteworthy, and your dreams can come true, I prefer a more realistic approach. That is to say Gimlet Media producers super popular shows, and yet not every show they launch makes the cut a few months later. There are great shows like Action that was on a major network with A-list celebrities making appearances and yet the show was canceled. 

You can follow their footsteps and do a pilot episode, get feedback and shape your content accordingly. In the same way, you can't practice comedy in a basement (you have to tell your jokes in public to know if they are funny) you need to publish your episodes to the audience to get feedback. 

Even if your show doesn't end up doing as well as you had hoped, you will gain new friends, you will learn new skills, and you will benefit from the experience (I've had people say they are better speakers due to creating a podcast).

You can get started with a small investment of $100 - $300 for equipment. See http://www.bestpodcastinggear.com/kits/

Common Audio Issues

15:02

The podcast sounds weird on a phone or single speaker (mono) - your recording may be stereo and out of phase. The solution is to copy one of the channels and copy and paste it into a new file and save it as mono. Check out this video to better understand

My podcast is not displaying properly - This is almost always a case where you are exporting your podcast using a Variable Bit Rate (VBR). This will cause the episode to not display properly, and in some cases, if you press pause, and the podcast goes back to the beginning when you press play again. 

My podcast doesn't display the artwork in iTunes/Apple Podcasts - iTunes/Apple Podcasts does NOT display episodic artwork. It only displays the artwork for your show

Growing An Entertainment Based Podcast

23:30

One strategy is to go to imdb.com and use their 30-day free trial to get the information on actors, directors, producers, for your show.

Free Media Host Opinion Podcasting Goes Out of Business

26:30 

I wrote an article about free media hosting on my blog and in it I look at six different podcast media hosting that have gone out of business. It turns out that the average lifespan of a podcast media hosting company that does not charge is 31 months. I do not recommend free media hosting for your podcast. It is building your podcast on very thin ice. 

Free Podcast Tutorials

How Much Storage Space Do I Need For My Podcast?

Busting Podcasting Myths

The Truth about New and Noteworthy

Join the School of Podcasting

Check out the 19 courses, live group coaching, private facebook group at www.schoolofpodcasting.com/live

Oct 02, 2017
International Podcast Day
04:54

Hello, everyone, I realized in my last episode I didn't talk about International Podcast Day. If you haven't checked out their site it is

www.internationalpodcastday.com

They have cool tools to help you promote the power of podcasting check them out at https://internationalpodcastday.com/promotion/

Check out the Podcast Success Summit as well

Sep 27, 2017
Creating Events For Your Audience Part 1
44:16

The fastest way to connect with your audience is face to face. You may be thinking of creating a meetup, or a workshop, or yearly event around your topic/show. How do you go about doing it?

Today we have Chris Krimitsos who is the organizer of  Podest.us, Nick Seuberling of Cincinnati Soccer Talk, and Darryl E. McCullough who just organized his first event National Podcast Power.  Darryl also hosts the Full Circle Podcast.

In today's episode you will hear:

About Nick taking his audience on a four-hour bus trip to Pittsburgh

Darry'ls reflections the day after National Podcast Power conference

Chris shares his insights as someone who has organized thousands of events. 

The risks and deposits that may be involved with an event.

How to negotiate with hotels. 

How to choose speakers for your event. 

The dangers of food around your event. 

How to shop for a bus.

Free places for a casual meetup.

What was Chris's biggest trainwreck and how he handled it

What to do with negative feedback

Building Routines

When you create an event for your audience, you are making memories with your audience. With the right event, people can start building their schedule around your events, and you become part of their routine. 

Mentioned In This Episode

Acuity Scheduling

National Podcast Power

Cincinnati Soccer Talk

Full Circle Podcast

Ivy Envy Podcast

Podfest.us

Join the School of Podcasting

Sign up for a Coaching Call

 

Sep 25, 2017
Juggling the Podcaster Attitude
35:31

The podcaster attitude can be a tricky one to juggle. You care about your content, you care about your audience, but at times you might want to try something new, and that means your audience may not like it. If you like it, should you do it? Amy Pohler says yes. Success is achieved through Ambivalence

This episode originate at www.schoolofpodcasting.com/584

Because of My Podcast - Dave Jackson

My podcast has opened many doors over the 12 years I've been podcast. When I got home from Podcast Movement, I got an email from Michael Stelzner from Social Media Examiner stating he wanted to talk to me about the Social Media Marketing World 2018. In talking with Michael (and I so wish I had a copy of this ) he stated that he had people involved with his conference like John Lee Dumas, Daniel J. Lewis, and he's good friends with Cliff Ravenscraft. Michael said he turned to his crew and asked "Who is missing on the podcasting end, and they all said, "Dave Jackson." So here again, it's not who you know, but who knows you. So because of my podcast, I will be speaking at Social Media Marketing World 2018. The event is February 28th - March 2nd in San Diego. Shortly after talking with Michael, I received a call from Chris Krimitsos, and I will be involved again with Podfest.us in Flordia February 8-10 in Orlando Bay.

This weekend, September 23rd I will be the closing keynote of the first-ever National Podcast Power in Perrysburg Ohio. 

While I'm talking about speaking today (9/18) I will be running the gathering of Northeast Ohio Podcasters where we meet, talk podcasting, gear, and whatever you would like to talk about. Check it out at www.neohiopodcasters.com

Podcast Gear Yellowtec iXm Microphone Recorder

At Podcast Movement Shawn Park from The Be Your Own Nerd show let me play with his Yellowtex iXm microphone/recorder. Here is a little about the microphone/recorder: "iXM was designed to become the finest reporter microphone ever. One of the most challenging requirements was a perfect auto leveling. Our engineers managed to develop an excitingly innovative procedure: the LEA engine. Whether whisper or cry, you will always enjoy a perfect level. LEA lets you do amazing recordings even under stressful conditions. No AGC and no artifacts. Try it out, you will be amazed." 

The price is $761. (so this may not be for the hobbyist, but it's always interesting to see pro gear like this as a more affordable version is probably in the works that will hit the shelves in a few years.

Check out Shawn at beyourownnerd.com

Ambivalence Is the Key To Success -Amy Pohler

In the past I've mentioned there are three things a podcaster needs that have nothing to do with the tech.

Support of your family - without it, there is stress and pressure

Your health - without it you don't function well, if at all

Your attitude - You actions follow your attitude. As the old Henry Ford saying goes, whether you think you can or you think you can't, you're right.

If you look at the above three, that if one is removed, the other two suffer.

Today I Want to Focus On The Attitude

I've mentioned in previous episodes how Jerry Seinfeld had to wait four years to get on the Tonight Show. He then kept killing it on every appearance for the next nine years before he got his own show. The television show Seinfeld did awful for the first four years of its existence.

I've been reading alot of autobiographies lately (or to be honest listening to them). My most Recent were Martin Short and Amy Pohler. In both cases, they kind of knew what they wanted to do (entertain people and be in "Show Business"). They started with small theater groups and immersed themselves in their local scene. They worked with people who were better then they were, and learned. They performed in theaters that were housed under a supermarket. They were in buildings where you put things over the bathroom drains to keep the rats out. They suffered through these horrible situations because they loved their craft, and they knew that these experiences would only help them get better. 

In Martin Shorts book he explained how he was doing a live TV show in Canada. Tony Bennet (one of his heroes was on the show, but due to a snowstorm was very late - again live TV). Martin was supposed to sing near the front of the show with Tony closing the show. With the staff scrambling to fit pieces into the live TV show puzzle, they finally heard that Tony was going to make it. As soon as he arrived, they put him on and in true Tony Bennet fashion, he was awesome. There was only one problem, this meant Martin had to follow  Tony Bennet.

Here is an excerpt from his book, "So I started singing: “Here we are, on earth together… . It’s you and me!” Already, I was wrong. The lyrics are “It’s you and I.” That’s because the song I was singing, by Stevie Wonder, is called … “You and I.”

This little slip was enough to knock me completely out of orbit. I suddenly forgot the rest of the lyrics—and worse, for reasons I still cannot fathom, I started to impersonate Tony Bennett while improvising new lyrics. "

Later Martin would bump into Tony in the bathroom, to which Tony looked him square in the eye and said, "“You froze good, kid."

Both Martin and Amy knew, especially as they were often in groups doing improvisation that some nights you are the bug and other nights your windshield. You don't get better without practicing your craft.

Martin Short who only did one season of Saturday Night Live (and yet Ed Grimly lives on forever) had (and has) serious imposter syndrome as about every seven years thinks his career is over, then he gets a new job.

Amy said something that I think we all need to strive for, "Ambivalence is key to success. This means you have to care about your work. But not about the result. You have to care about how good you are and how good you feel, but not about how good people think you are. Or how good people think you look. I realize this is extremely difficult.

How I take this is we have to care about our content, and deeply care about our audience, but in the event, we try something to better our show and it fails, we need to able to learn from it, and move on. As I've heard many shows (including some of mine) lead off with an apology (a pet peeve of mine) this is easier sad than done.

If you are driving and accidentally cut someone off, they may wave at you in a particular fashion using one finger. Does this stop you from driving the next day? No, we go out, learn from our experience, and move on.

30/30/30

Thirty percent of your audience will LOVE you

Thirty percent will like you

Thirty percent won't be "your target audience"

Ten Percent are still trying to figure out what a podcast is...

To Care or Not To Care

You will always care about your podcast content, but there may be times when you don't care about the result. You need to do what is best for you, and for the show, and if you're audience doesn't like it, they will have to deal with it, until your new target audience catches up with your show. 

Mentioned In This Show

Start the School of Podcasting

Northeasy Ohio Podcasters

Building a Better Dave

International Podcast Day

Logical Weight Loss Podcast

National Podcast Power

Social Media Marketing World 2018

Sep 18, 2017
How To Compete with the Big Networks
50:00

Glenn the Geek Hebert (from horseradionetwork.com )shares what he learns from talking to "Radio People" from Podcast Movement. We discuss being more focused with our podcast, so I bring on Addy Saucedo who is the author of The Podcast Planner ($37.99 on Amazon) and we talk about how you have less stress and more downloads by having a better plan for your podcast.

This is episode 583 of the School of Podcasting and originates from www.schoolofpodcasting.com/583

Dr. Ryan Gray Stops Practicing Medicine to Do Podcasting Full Time

Dr. Ryan Gray shares how he has left his medical career after his website and podcasting that has grown over and over the years, and he is now doing consulting full time on helping people survive medical school, and he published his first book, "The Premed Playbook: Guide to the Medical School Interview: Be Prepared, Perform Well, Get Accepted." 

His goal is to change the culture around medical school so it's not so competitive.

Check out his podcast at www.mededmedia.com and medicalschoolhw.com

Glenn Hebert on What He Learned from Radio Veterans at Podcast Movement

5:44 In today's discussion with Glenn we hear how:

  • Radio veterans are jumping into the podcast pool
  • The current issues with automated advertising
  • How podcasters who want to podcast for profit need to learn from radio people and be ready, be prepared before pressing record.
  • How Glenn keeps his integrity with sponsors
  • How Glenn uses his audience to make decisions on what happens and is featured on his show.

Podcasting With Laser Sharp Focus with The Podcast Planner - Addu Saucedo Interview

22:25 Here is the description of the Podcast Planner from Amazon: The Podcast Planner: Podcasting Guide With Templates To Help Podcasters Consistently Plan, Record and Publish
Finally, a planner for Podcasters! It provides everything a Podcaster needs to be organized, motivated and happily podcasting. Successful Podcasters know how to consistently plan, record, and publish their podcast, and with The Podcast Planner, you can too! Buy it at Amazon

Check out Addy's website at www.thepodcastplanner.com 

In today's chat we learn:

  • Addy was helping people start and edit podcasts, but they keep podfading (quitting)
  • How podcast planning can help you ensure your content resonates with your audience.
  • How podcasting is hard, but it can be less stressful with a plan.
  • A podcast compass guides you to your goals and purpose
  • What to do if you're not sure who your audience is
  • How the podcast planner can help with an Interview show
  • How using a podcast to promote her book has brought more sales, and more email subscribers, and more speaking gigs.
  • The importance of reviewing past episodes
  • Why paper may boost brainstorming activities

Find her show in iTunes or on Stitcher

 

Start Your Podcast Today

The School of Podcasting Offers:

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Live group coaching

Private Facebook Group

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Join Today

Sep 11, 2017
Um, Yeah, NO! - Keeping Bad Content Away From Your Audience
39:19

Every month I ask my audience a question. This month is have you ever been approached by someone who OBVIOUSLY has NO CLUE about your show?

Special Thanks To: 

Bernie from Bernie the Cat Show

Lee Silverstein from the Colon Cancer Podcast has people wanting to talk about Cancer conspiracies.

Glenn Hebert from the Horse Radio Network had someone ask for a donation if he didn't want to be on the show.

Matthew McClain does an audio drama (obviously no guests) but still gets solicited to have guests be on his show. His show is "A Scottish Podcast"

I had someone contact me about the Healing Our Marriage show (which is defunct) and I "Played" with them, and asked why they loved my show

Jason Bryant from Matt Talk Online

Podcast Booking Resources

Interview Valet - Find and/or be a guest

Interview Connections - Rock both sides of the microphone (one of the oldest podcast booking agents)

PodcastGuests.com - A free resource for finding guests

Help a Reporter - Reports looking for Experts

How to Get Radio Interviews (Course) 

More Resources at PodcastingResources.com

I'll Be Speaking at:

Podcast Midatlantic September 8-9 in the greater Philadelphia Area

National Podcast Power September 23rd in Perrysburg, Ohio

Start Podcasting Today!

Get immediate access to our online courses covering Podcasting from A to Z, start to finish.

Priority Email Support

Live groups coaching twice a month)

Private Facebook Group

Join today at www.schoolofpodcasting.com/start

Sep 04, 2017
Podcast Movement 2017 Refrelections
43:57

I'm back from podcast movement, and I had a blast. I also have insights from one of the hardest assignments I've done in a long time.

My Impression of Podcast Movement 2017

Nothing cooler than being picked up at that airport by fellow podcasters Marcus Couch from WordPress Plugins A to Z. We haven't seen each other face to face in about 10 years. We cranked some cool metal on the way to the Marriot and it was like old times.

Then I get the then Marriot and I get to meet my co-host Jim Collison from the Average Guy network, and I go over to his table and there sits the one and only Steve Stewart and Mike Dell. So for me, the Summar Camp aspect of Podcast Movement is in full effect.

The coolest line I heard all week was relayed by Paul Colligan (another person' I've known for 10+ years) and it came from a Dan Klass session. Dan (who is a former comedian) shared how often at comedy clubs you will have multiple comedians perform in an evening - and yet they all use the same microphone. The point? It's not about the tech.

I roomed with Erik K Johnson from podcasttalentcoach.com, and he had stated that it would be awesome if he could meet a web developer who needed help with his podcast, as he was a podcast consultant who needed help with his website. I get into the elevator, introduce myself to everyone in the elevator and it turns out that one of the people is a web designer thinking of starting a podcast. When we get out of the elevator, on of the first people who see is Erik. I felt like I was in a Christmas movie and it was going to start to snow.

I saw Harry Durran from Podcast Junkies and Dr. Ryan Gray who has given up his practice to do podcasting full time and Harry introduces me to Natalie Jennings who happens to be taking head shots at a reasonable price. She shows me a few samples of people, and I'm hooked. I can't wait to see how they turn out. The few peaks I saw of what she did was amazing. See her at http://www.nataliechampajennings.com/

I found out in Paul Colligan's session that if you are in Google Play Music, you are also on the Google Home portable audio speaker.

I also know of a cool double secret project that is going to make recording double-enders via a browser very cool.

I was on a panel with Ray Ortega, Daniel J. Lewis, and Addy Saucedo on what is inside an RSS. This was an insanely nerdy topic, but due to the recent Apple announcements we had some interested parties and I thought we pulled it off well. The bonus is I got to hang out with some cool friends.

The Coolest Thing I Saw At Podcast Movement 2017

While there were tons of great sessions at PM17, as a vendor (I work for Libsyn.com - use the coupon code sopfree to get a free month) I don't get to attend any sessions. I did see something that was way cool. I met Alissa Daire of the Maximize Your Strengths show. I see her the first night, and she is in a group of people and we get talking about Strengths Finder, and she becomes a ping pong ball bouncing off the ceiling with energy. She's super nice, and it was great to catch up with her as I had met her last year. The next night, I'm standing at the Luau event, and here she comes. She explains how "I'm done." She's tired (as many people are), and she is considerably less energetic. Pat Flynn walks over, he's very witty and a super nice guy. Then the subject changes to strengths finder results, and it was like watching a time release video of a flower blooming. Her energy came back, her smile came back, her body language completely changed. It was amazing to watch.

I saw this a few more times. It's late, and people have had a few adult beverages, then I ask them about their show, and BOOM, the body language picks up, the eyes are open a bit wider, the voice is a little louder.

Later, Paris from Gamertag Radio got star struck when Cara Santa Maria from the Skeptics Guide to the Universe walks by. I offered to go bring her over. He got shy, so I did my best Steve Austin (the six million dollar man, not the wrestler) imitation across the showroom floor. I had no idea she was an Emmy Award winning journalist. I bring her over and embarrass Paris. Danny Peña is there, Jim Collison is there, and the minute Paris explained that he really did listen to her show the body language changed.  For me, I think of it as being in your "first impression" mode and then finding out that you're among family.

For the Best Content - Put a Time Frame On it

I spoke about how I got lucky to be able to induct Dan Klass from the Bitterest Pill into the Academy of Podcasters Hall of Fame. The presentation should last three minutes. I had hoped that three minutes would be longer than I thought. I wrote out my first draft. It had some bits about history and podcasting in 2005. It had examples of how the show made me feel. I made a joke about how the more I talk about his show, the more I sound like a stalker. I listed his accomplishments.

I started the stopwatch and went into the presentation, about half what through I glanced at my phone and I was already at 5 and a half minutes. Oh boy......

What Was the Purpose of This Presentation?

I had to go back and ask myself, what was the purpose of this presentation? The purpose was for the person sitting in row 7 who had been podcasting since 2015 and had no idea who Dan Klass was. It wasn't about me. It wasn't about being funny. I was about answering the question, "Why is Dan Klass in the Academy of Podcasters Hall of Fame." For me, this was a big opportunity, on a big stage, and I didn't want to mess it up for myself, or Dan. It was time to edit.

Anything about me went out the door. The history lesson of iriver portable players and synchronization cables went up in smoke. Most of the stories I had about Dan might not go over if you didn't listen to his show.

Only the things that HAD to be said would stay.

I listed his accomplishments. I thought of the funniest thing I had heard on his show (he referred to his two-year-old daughter as Princess Tirade for quite some time), and the most memorable episode (of ALL podcasting) is episode 102 Mass Murder where he talks about what it's like when your Uncle is murdered, and you're walking past TV cameras escorting your mother to the funeral. It's at the end, I highly suggest you listen to it.

I had pointed out that Dan was one of the first to try premium podcasting (this was YEARS before Patreon) and it didn't work well. That was negative, so I just pointed out that he was a pioneer and not afraid to try new things.

I HAD TO POINT OUT, that Dan had been sharing stories a DECADE before Serial was on the scene. Dan was creating engaging stories in a box in his garage, and he did it without a team of 19 people. That had to stay.

To make it entertaining, I thought of throwing in some old Baptist preacher tricks of getting people to repeat words. This came to me in the shower. It would make me stand out, but I was deeply worried about being too entertaining (again, this was all about Dan). Looking back, that was a dumb thought (you're not going to outshine Dan Klass).

Just Because There Are No Time Limits in Podcasting Doesn't Mean There Shouldn't Be

To fine tune my presentation I had to:

  1. Identify my audience
  2. Identify the purpose
  3. Make it entertaining

I know some of us want to record it and publish it. I truly, always believe a podcast can benefit from editing. This is especially true if you are doing interviews.

Because of My Podcast Devin Caroll

Devin from the Big Picture Retirement podcast shares how he didn't' want to start a podcast but sure is glad he did. He just released episode 34, and his co-host has already billed $10,000, and Devin has billed $6,000 and has a client who will bring in $20,000. I bet you might think, they have a huge audience, right? Nope, according to Devin, they are averaging 534 downloads an episode.

Podcast Rewind

I appeared on Podcast Ninja talking about the pros and cons of the different podcast media hosting companies. Check it out at podcastninja.com

Where I am Speaking Next

National Podcast Power - Keynote

Podcast Mid Atlantic - Podcast Artwork - September 8th in Philadelphia Area

DC Podfest November 10-11

Mentioned in This Show

Podcast Gear Group

Steve Stewart

Go Tell Somebody - King's X

Podcast Talent Coach (Get Your Podcast Reviewed at www.podcastreviewshow.com )

Natalie Jennings Photography

Alissa Daire of the Maximize Your Strengths

Harry Durran Podcast Junkies

Ray Ortega, Daniel J. Lewis, and Addy Saucedo

Alissa Daire of the Maximize Your Strengths

Devin from the Big Picture Retirement

Episode 102 Mass Murder - the Bitterest Pill

Marcus Couch from WordPress Plugins A to Z.

JOIN THE SCHOOL OF PODCASTING

Go to www.schoolofpodcasting.com/start

Aug 28, 2017
Sound Devices MixPre-3 Review
38:14

Full show notes can be seen at www.schoolofpodcasting.com/580

Why Keeping It Simple is a Good idea

I do a show every Saturday call Ask the Podcast Coach with Jim Collison from theaverageguy.tv and at one point I decided to connect with Jim over Google hangouts, as well as have a Call In Number for the phone. I had to send a mix to Jim that had myself and the caller (but not Jim) while sending a mix to the caller than had myself and Jim (but not the caller). For those up on the lingo, I had to configure two mix minuses. I needed a mixer with two auxiliary outs. I found the Behringer X1832.  It did the job well. I had a ton of extra channels, and effects that I never used.

Then we switched and instead of using a phone (using CallinStudio.com) we went to a chat window to take questions. This was simple and free (using chatwing.com) . So now I have a giant mixer taking up half my desk, and I was looking for an alternative. I have a Yamaha MG102c Mixer (which has been replaced by the MG10XU) that would do the job. For whatever reason, I just didn't like it. It seemed like I had to crank everything up to the max. It still had a clean sound, but it seemed like I really had to push everything. I realize this is stupid (cause you should vote with your ears, not your eyes) but I've been hesitant to go back to it.

The Other Problem with Recording Levels

I use a Zoom H5. A great device with a giant screen. However, due to the way the studio is setup with the majority of the light coming in from Behind the Zoom H5 I cant' really get a clear reading. While there are lights to let me know when things are peaking, I tend to feel those are too sensitive.

Then I heard about the Sound Devices MixPre-3. This might solve all my problems.

Bad Time for a Product Review

I received the Sound Devices MixPre-3 this week. It's horrible timing as I'm getting ready to run off to Podcast Movement, and I'm busy packing, buying Dramamine, recording podcasts and won't have time to do a super deep dive. So here is what I want it to do:

  1. Power my Electrovocie RE320 without a ton of his
  2. I want to do a mix minus for when I do shows with a co-host via skype or Google hangouts
  3. I want to plugin my ipad to play sound effects.

First Impressions Of the Mix Pre-3

WOW IS THIS THING SMALL. I have an iPhone 6s, and it might be an inch wider, but it is the size of an iPhone on steroids. VERY COOL.

At first, I was worried about the touchscreen display. But the display is super clear, and you can adjust the brightness. I had no problems reading it. I was worried about the touchscreen is small. That didn't seem to be an issue (I'm a guitar player with long fingers and not very fat).

I almost didn't need the manual. I plugged in a microphone, hit record and was up and running.

Using it as an Interface - WHY AM I DRUNK?

I went into Hindenburg Journalist and did a recording. it was nice and clear, but I sounded slightly drunk as my voice was lower (as if the sound had been slowed down). I launched Adobe Audition and got the same issue. Hmmm.

As I'm on a PC, I right-clicked on the Speaker in the bottom right-hand corner of my screen and went to the Properties of the Mix Pre-3. I had to set the recording and playback to 2 channel 24 bit, 48K. This solved the issue, and everything sounded fine.

How Do I Setup a Mix Minus?

I was able to set the input of Channel 2 to USB-1, and I could now hear my Skype caller. I was on Channel 3, and life was good. How do I go about making sure that the sound of the caller does not go back to the caller? I look at the output, and all the output routing is for the stereo out mix. Where do I adjust what goes back to the caller? I looked, and looked, and headed to YouTube. They have a video on the Sound Devices website, but they just said, "Set the input and out to the MixPre-3. My thought was, Yeah, but then what.

Finally, I saw a video that explained you can't route what is going back to the USB output, and that you don't need to setup a mix minus, as IT JUST DOES IT. Well, that's cool. I'm definitely stopping by their booth at Podcast Movement and asking some questions about this as (and this is important) I'm not sure I'm 100% right on that.

If I wanted to use the Stereo Output jack into another USB device (in my case I use a Griffin imic) than I could get into more advanced setups.

What Would I Fix About it?

The On/Off switch is placed in a not so great spot, but then again because this thing is so tiny, any place you put the switch it's going to be right on top of something.

It seems like having the SD card behind the battery pack is a bad idea. However, when I push a button and turn on file transfer, it was super fast to copy the files from the device to my computer.

I originally was somewhat bummed that it doesn't have a "Marker" feature, but using the wingman app (free) I can lookup and see what time the boo-boo happened and make a mental note. Not as cool as a marker (especially if you wanted to pass your audio to someone else), but it's a hack for the lack of marker.

While I would almost always be using USB to power the unit, I think charging $40 for an AC power adapter (not included) is BS.

If they didn't have the wingman app (which is very cool) trying to rename something would be a joke. I love that I downloaded the app, and it just connected.

So the short answer of what would I change? - Not almost nothing.

What About the Price?

The price for the unit Pre-3 Unit is $699, the Pre-6 is $899, and the price of the adapter (AC) is $40.

Who Should Buy This?

Someone who is going to be traveling alot, and wants to create great audio without having to worry (too much) about breaking the unit.

The person wouldn't use the built-in microphones of a Zoom H5, and will always be traveling with a mic to record, and headphones to listen.

Someone who has a small space, and they don't want their kids messing with a mixer. These units allow you to create presets, so you can fire up the unit press a button and everything is set. Also, it is super easy to plug stuff in.

The person who understands that any tweaking of sound (more bass, treble,) will be done later in post production (where a mixer allows you to add it while you record)

Fun Things To Check Out

Mike Russel's YouTube Channel (AMAZING ADOBE AUDITION TUTORIALS

Answer the Public - Interesting keyword/question tool (don't use the visualization view)

Zoom H6 Course - Want to get the most out of your H6? Check out this course from my friend Daniel J. Lewis

This video show an insane test on which device has the best preamps

Aug 21, 2017
Three Years After Starting a Podcast He Has a Six Figure Income
44:19

Darren Dake of the Coroner Talk podcast started a podcast in 2013, and started a podcast, but it didn't last. He really  loves being a death scene investigator so he started the Coroner Talk podcast 2014. This lead to numerous opportunities:

He started to make connections with people

He now gets around 15,000 download a month

He was asked the be the trainer supervisor for his state.

He wrote a few books that has lead him to speak at conferences multiple times

He includes going to different states to talk

He created online courses for his "Coroner School" and is now taking off and now he is on track to make a six figure income from his speaking and his online courses.

Please Notice:

This wasn't overnight

This wasn't easy.

Your audience must always come first.

Some Thoughts On Opportunities

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”
― Winston S. Churchill

“We often miss opportunity because it's dressed in overalls and looks like work”
― Thomas A. Edison

“Failure is only the opportunity more intelligently to begin again.”
― Henry Ford

“I believe that every single event in life happens in an opportunity to choose love over fear.”
― Oprah Winfrey

Unfortunately, there seems to be far more opportunity out there than ability.... We should remember that good fortune often happens when opportunity meets with preparation.

Thomas A. Edison

There comes a moment in every life when the Universe presents you with an opportunity to rise to your potential. An open door that only requires the heart to walk through, seize it and hang on. The choice is never simple. It's never easy. It's not supposed to be. But those who travel this path have always looked back and realized that the test was always about the heart. ...The rest is just practice.

Jaime Buckley

Spend eighty percent of your time focusing on the opportunities of tomorrow rather than the problems of yesterday.

Brian Tracy

Missed Opportunities

I do a show called the Alexacast that is all about getting the most out of your Amazon Echo, Dot, etc. So I have an audience that is tied to Amazon. One might say they are Amazon "Super Users." Yet then Amazon Prime day came, and I have an audience that is tied to Amazon, and I barely promoted it. I should've made a big deal about this, and made it an event. 

Know What Opportunities Are Coming Up

I found two sites that show special days. These are:

https://www.daysoftheyear.com

https://nationaldaycalendar.com

By knowing when all these special days that come up, you might be able to make a special event to encourage your audience to interact with the show. 

Sometimes You Need To Ask

I heard Dan Klass from the Bitterest Pill is being inducted into the Academy of Podcasters Hall of Fame. I'm a HUGE Dan Klass fan. So I asked if I could do the induction speech to introduce Dan to an audience that may not know Dan like I feel I do. 

Sometimes Opportunity Are Based on Previous Actions

Because Jared and Dan from Podcast Movement had called on me in the past and I delivered "the Goods," and I had acted professionally in the past when I worked with them, I was given the opportunity to induct Dan. This puts me on a big stage. If I show people that I can handle the big stage (I've been a keynote speaker at some conferences) I can show the world that I can bring value to your event. 

Mentioned in This Podcast

Podcasters Roundtable

Grammar Girl Podcast

Philip Keller from Blind Faith Live (here Phillip on last week's show)

Podcast Awards

Order the Messengers Documentary on iTunes go to www.schoolofpodcasting.com/themessengers then send me an email with the subject link "I have a message - your name " (dave "at" schoolofpodcasting.com) I will give you a coupon for 40% off your first six months (this offer expired 8/24/17)

 

Aug 14, 2017
No Longer Trapped in Radio, Phillip Keller Turns His Spotlight on Real People with Real Miracles
44:50

Because of My Podcast Randy Goers of the Drone Radio Show

When you start a podcast you are seen as a digital influencer and today's example of something that wouldn't have happened if it wasn't because of their podcast is from Randy Goers who produces the Drone Radio Show. He explains how he is able to make great connections, and be able to attend Drone events with a press pass. He recently was able to interview one of the senior vice presidents of Intel who is in charge of directing their drone policy and program. That all happens Because of my Podcast.

How to NOT Make Money with a Podcast

Today I start a new segment that will appear from time to time with Jessica Kupferman who runs the www.JKMAgency.com and helps podcasters find sponsors. This segment is to help podcasters looking to monetize their podcast by helping them avoid the mistakes other are making. Keep in mind, you do not have to monetize your show.

In this first initial segment, Jessica explains that when quoting numbers to a potential sponsor the number people are interested is your episode downloads after 30 days of being available. Monthly stats don't count because in that monthly downloads are episodes in your back catalog (and the sponsor is not going to be in those episodes). While most podcasters are not crazy about the CPM Model (where you are paid a certain amount of money for a thousand downloads, such as 30 CPM would mean when your episode goes over 1000 downloads you would be paid $30).

If you're creating a media kit, you need to have a dollar value in mind so that when people ask for it, you're ready. Being secretive about your pricing is not going to help you. Yes, everything is up for negotiation but you have to have a starting price.

Phillip Keller (Formerly Trapper Jack on Cleveland Radio) Spotlighting a Living Saint

Phillip Keller spent 25 years in Cleveland Radio. He took not one, but TWO stations to number one. His show might be seen as controversial as he interviews people who have been healed by a local Dr. Issam Nemeh. This has lead to national attention. The miracle stories became so commonplace that programs as varying as Dr. Oz and 700 club feature Dr. Nemeh. Phillip does all of his own production and editing even though he is legally blind. In today's interview he talks about:

The difference between radio and podcasting and the different broadcast muscles you need to flex

What kind of prep he was doing when he was on a #1 Radio Station (and going to work at 3 AM)

How he was treated when he got to #1 is amazing.

Why he doesn't miss radio.

Besides radio, what other things have gone away in his life?

How long should your podcast be?

How being featured got his numbers to jump

How his first podcast was awful.

Where did the name Trapper Jack come from?

How he turning his podcast into a book using rev.com

What is his favorite miracle story (Episode 210)

Check out Phillips show at www.blindfatihlive.com and subscribe to them in Apple iTunes 

Support his show on Patreon

Mentioned In This Show

Ham Radio 360

The Messengers: A Podcast Documentary Preorder in iTunes

after pre-ordering the documentary (see the trailer) and you can get 40% off the School of Podcasting for the first 6 months (send an email with the subject line "I have a message - your name)

I will show you how you can also get entered into drawing to get free items like a Heil Pro 40 Microphone, digital recorder and more

I will be speaking at the National Podcasting Power Event in Perrysburg Ohio on September 23, 2017. See http://www.nationalpodcastpower.com/

I will also be speaking at Podcast Movement (use the coupon code sop10) in August. I will also be  at Podcast MidAtlantic in September

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Aug 07, 2017
What Did You Change In Your Podcast and Why
01:05:24

Each month I ask my audience a question and they answer and we all learn together. This month I asked, "What have you changed about your show and why?"

Some people added/removed co-hosts. Some people updated artwork and intro music. Others start/stopped writing out their podcasts. Some adjusted their attitude, or cut back on some of the podcast promotion. 

The following people contributed

Win from buterfliesofwisdom.weebly.com
Brad from wearethecinemaguys.com
Anna From Authentic Moments authenticparenting.com
Cheri from www.christianscienceforkids.com
Dads Spotlight Lawschool Insider
Emily from thestorybehindpodcast.com 
Craig from Inglespodcast
Gabe Guys and food podcast 
Gary and Margaret from Kiwi Mana - Bee Keeping Podcast
Jenny K From Studio Chaotic
John The Wired home School
Kim from toastmaters101.net and onthetablepodcasts.com
Mark King (Venture Captial)  http://markwking.com/
Paul from http://www.trinitydigitalmedia.com/
Scott from the Computer Tutor Podcast 
Sean from Slept in Government Class
Bryan From Engaging Missions
Randy Cantrel From  Pear Advisory Group
Zack from Raising Rents (as in Parents) 

In the end, this shows you can change your podcast. Your podcast is not a statue, it's a recipe. If you want to change it you can. If you're happy with it, keep doing it, but there is nothing stopping you from throwing something out there, seeing the feedback, and go from there.

Buy the Messengers and Save 40% on the School of Podcasting

You can get 40% the first six months at the School of Podcasting. Just preorder the Messengers on iTunes, take a screenshot, or a selfie with the screen in the background (you know, prove to me you bought it, I trust you) and I will send you a coupon for 40% off your monthly subscription. Just email me and in the subject line put "I have a message - your name" and I will send you the coupon. To preorder go to http://www.schoolofpodcasting.com/themessengers

The Power Of Distraction

I had an awkward moment this weekend. My ex-father-in-law passed away. I wanted to be there for my ex-wife and my ex-step-children. I remember when my Mom died how weird it is to be in a room with your loved one in a box. My goal was to distract them from their Grandfather in the casket. I wanted to make them laugh (if possible) and get them talking about anything. While people alway say, "Thank you so much for coming.." when my oldest step daughter came up and gave me a hug and said, "I'm so glad you came" it seemed a little more heartfelt. It made me feel so good to be there for people in need. 

WHAT DOES THIS HAVE TO DO WITH PODCASTING?

There are times when people have bad days, weeks, maybe bad months, and YOUR SHOW can be the distraction that helps them get through the day. Your show's ability to make them laugh, cry, think, grown, educated, or entertain, can take them away from whatever is bugging them. I saw that today face to face, and it can be huge. 

So if you're not getting feedback, or you're not selling a course, realize you can be doing a ton of service to people and never know it.

Jul 31, 2017
She Does a Podcast About What?! Alexandra Harbushka interview
44:04

Because of My Podcast Danny Peña’ is Now on Twitch.tv

Danny is a Hall of Fame podcaster who shared his story about how he started off with a cassette deck (see episode 506), and ended up playing video games with Bill Gates, and getting a spot on CBS Radio. Well, he has some more good news. He is not partnered with Twitch.tv Twitch.tv has evolved its reputation as the world’s leading social video platform and community for video game culture to now encompass an array of emerging content surfaced by its users. As a result, 10 million visitors gather each day to watch and talk about video games, music, the creative arts, themselves, and other beyond gaming topics with more than 2 million streamers.

So in other words, Danny is going to get to record his podcast live in front of millions of people who happen to be his target audience. You will see when you go to http://twitch.tv/gamertagradio that there is a way for people to tip Danny as his crew, and Danny also gets a piece of the $5.99 subscription fee (which gives you more access, and the ability to watch the video on demand).

Check out Danny's Show at www.gamertagradio.com

The Messengers: A Podcast Documentary Now Available for Pre Order - Very Special Deal

I was asked to work with the crew that created the movie, The Messengers: A Podcast Documentary. I created a podcast to give you the behind the scenes view of making the documentary. Well, the movie is now available for Pre-Order. We want it to be #1 when it is released. If you've ever wanted to support the show now is the time. This is a time when independent podcasters can ban together to show the true power of podcasting. It will be released August 23rd. From now until then I'm doing a special deal. I will give you a coupon for 40% off your first 6 months at the School of Podcasting. Just send forward the email of your purchase, take a self with your confirmation, in general, prove to me you purchased the film, and I'll send you a coupon. Make the subject line, "I have a message - Your Name" so in my case it would be "I have a message - Dave Jackson". The price is only $5.99, and you'll save $20 a month or $120 over the six months (before it goes back to your regular price of $49/month) Purchase the movie and get inspired when it comes out and start your podcast today. Here is the link

Congrats to Niel, Willie, Ralph, Chris, and John for a job well done. Order the Movie Here

Nominate the School of Podcasting for the People's Choice Podcast Awards

I've been so busy working on finding good content for you each week, I have failed to announce that you can now nominate the School of Podcasting for a Podcast Award. I would deeply appreciate it www.podcastawards.com as the voting is different this year (no more having the vote every day). So if you ever got any value out of the School of Podcasting or this podcast, please go to and nominate the School of Podcasting in the Technology category

Alexandra Harbushka May Be the Most Courageous Woman in Podcasting

While all podcasters have to deal with hating their voice the first time they hear it, as well as worry about if anyone would listen or like the show. Alexandra had all those and one more BIG distinction. Her show is about Herpes, and yes Alexandra has Herpes. Her show is called Life With Herpes, and her first episode was one of the most insanely personal podcasts I've ever heard. She reveals how she found out, how she felt, and how scared she was. I couldn't believe what I was hearing. I wanted to have her on the show for a few reasons:

  1. If someone can do a podcast and stand up and say, "Hi I'm Alexandra and I have herpes" surely you can find the courage to start your podcast about your hobby or business
  2. She is building a community that is super connected because only people with this disease can truly understand what it is like to deal with this disease.
  3.  As much as there is a stigma around this disease, she hasn't received any negative comments or name calling. Instead, she receives emails from people thanking her for her courage, and support as they struggle with understanding what is the "new normal."

In today's interview we hear:

a) What inspired her to start a podcast?

b) What it's like to talk about a controversial subject.

c) How having a super niche show is enabling her to be found, and her downloads are growing (not a ton of competition)

d) How a change in philosophy helps her embrace the day, and inspire her to podcast.

e) We hear some of the biggest misconceptions about Herpes (Grandma you gave me herpes!)

Check out Alexandra and the Living With Herpes show at www.lifewithherpes.com

Dave's Jackson Podcast Experience

Ready to start a podcast? I have as of 7/23/17 Dave Jackson has produced over 2988 episodes of 31 podcasts with a total number of 3,182,220 downloads. Some were super niche (Alexacast) other were experiments (Worst Podcast Ever) but through my experience, I have seen what works and what does not. I can help you avoid the common pitfalls of podcast and would love to work with you.

You can watch old out dated YouTube videos, or join the School of Podcasting and get access to 16 difference courses on building a podcast that will completely WOW your audience, as well as a private Facebook group, and twice a month there are live Q&A calls with Dave 

Join today by going to www.schoolofpodcasting.com/start

Jul 24, 2017
His Podcast Brought Him So Much Business His Supplier Can't Keep Up - Bill Strand of Chameleon Breeder
40:29

 

King of the Niche Podcasts Bill Strand of Chameleonbreeder.com

In this 20 minute interview we hear how:

Bill has been involved with Chameleon's For Over 40 Years

His Podcast Has Lead His Audience to Trust Him and Engage with him on Social Media

This trust has to lead to more sales than when he produced an Ezine (back in the day)

His supplier can't keep up with the orders and Bill no longer mentions his Chameleon Cages on his show

How Bill keeps his family supporting his show

His audience loyalty results in them freely paying more for his products so they can support him.

Bill is nice enough to share his numbers, and he is getting WAY MORE than the median 200 downloads (he had more than that in one day)

Bill's commitment is to delivering value.

2017 Is More Than Half Way Done, How Are Your Goals?

It's July, last month the year was 50% 0ver. My plans for this year had two big projects.

  1. Revamp the School of Podcasting
  2. Update my book, "More Podcast Money."

I have not made any serious strides in either of these. Let's not panic. What did I do instead?

  1. I launched a few shows testing different hosting platforms (including a show for my cat).
  2. I started a Patreon group my weight loss show.
  3. I added a "Baby Steps" free video course to drive leads to the School of Podcasting.

While learning about more platforms keep me well rounded in what is available for podcasters, it's kind of like knowing about Coke, Pepsi, and DR. Pepper. Do you really need more cola choices? OK, fine, we'll add RC cola.

The Patreon experiment is for the book as was having a sponsor earlier in the year.

Free Resources You Might Want to Check Out

If you're looking for a way to get the word out (and you somewhat have an audience of friends, etc) there is a free tool called thunderclap.it where you pick a day when you send out a tweet (that you create) and it goes out everyone's twitter at the same time (and Facebook, and Tumblr) . You need a minimum of 100 people (according to their video) or it won't go out (the free version let's you choose how many people you need to share. The smallest paid plan is $55 per campaign.  I've added this to the Podcasting Resources area.

Sometimes reading books will give you an idea for a new episode. While there are resources like Audibible.com (where you can get a free book for joining), you may have heard of this thing called the Library (which I recently got to visit when we had a thunderstorm, and I had no power or the Internet and they did). On a recent taping of the Ask the Podcast Coach show, Daniel J Lewis from the Audacity to Podcast informed me of Overdrive.com which works with your library card to enable you to download audiobooks and ebooks for free. Kim Krachi from Toastmasters 101 also mentioned Hoopla Digital which is a similar service.

Becuase of My Podcast I'm Going All over the World Talking About a Subject I Love

Hilda from the Wise Traditions Podcast and her own site holistichilda.com started this podcast by contacting a company where she enjoyed their newsletter but thought it needed a kick in the pants (and she loves the topic). She get involved and now hosts their podcasts. She is doing such a great job they are now sending her all over the globe to talk about the show and be an ambassador. Check out at holistichilda.com and the podcast is at http://westonaprice.org/

Libsyn and Blubrry ready for New iTunes Tags

As Soundcloud continues to plummet (and they hope Chance the wrapper saves them the way Justin Timberlake save Myspace?), Libsyn.com and Blubrry.com have already stated (and demonstrated in some cases) how the new iTunes Tags are in place. You can see Libsyn's new layout and demonstration here

Mentioned in this Show

Happy 100th Episode to The Feed (the official podcast from Libsyn.com
Hero of the week Jessica Kupferman from the jkmagency.com for telling advertisers to stick their $6 per episode offers where the sun doesn't shine.

Jimmy Iovine says it takes 6 years for great musicians to break into the music business (from the Howard Stern show on Siriusxm.com )

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Jul 17, 2017
Are Podcasters Entertainers?
36:24

I went to two concerts this weekend and underneath all the education and information, podcasters are entertainers.  If you're not entertaining your audience, you're losing them. Dictionary.com defines entertain as, "to hold the attention of pleasantly or agreeably; divert; amuse." We need to hold people's attention. The concerts I saw this weekend were Jonny Lang and King's X. Two Concerts by musicians with track records going all the way back to 1980 (King's X) and 1995 (Lang). Jonny Lang released his major label debut when he was 15 years old. Both bands had music in the rotation on MTV (for those that remember MTV) 

So what does this have to do with Podcasting? Well as both of these bands are now "Indie" we can learn from them. 

Have a Crappy Opening Act

In both instances, the promoters of these shows picked HORRENDOUS opening acts. While the bands have little if nothing at all to do with this, it does make them sound better.

Know what you're going to say

Both of these bands have what are called set lists. This lists the songs in the order. It's only game plan and can be changed, but when they hit the stage they have a pretty idea of what is going to happen in the next 60-90 minutes. 

As a podcaster you should have a pretty good idea of where you are going when you press record. I know this seems common sense, but I often here shows start with what should be pregame chatter, "Did you want to talk about _____?" This should've been decided before the microphone was turned on. It's not like the guys in King's X have a big "LADIES AND GENTLEMEN KING'S X" and then Doug and Ty look at each other and ask, "Should we do Groove Machine?"

I recently read a book about Van Halen, and bands of this caliber practice the same set for months to make sure everything is smooth. 

For the Love of God put the good stuff first

There is a reason the news often starts with the phrase "Our top story tonight." Both bands came out with great up-tempo songs to get the crowd engaged.

3. Be Original

Jonny Lang sounded like he was 15 going on 48 when he came out of the gate. He has a voice that is very distinct, and you know its him.

Kings X has a very distinct sound. Did they do something way outside the box? Yes and No. They tune their guitars lower than what is considered standard, and they use a slightly different tuning (for the musicians they tune to C instead of E, and they use Drop D (not C) tuning). So while a little outside the box, all they did was twist a few knobs. These small twists (combined with awesome musicianship) makes them very identifiable. 

4. Listen to Your Audience

During one song Jonny was playing and singing with his guitar. This is called "Scat singing" and it was pretty cool (and I hate scat singing). The crowd really came alive. Sure enough later in the evening he brought it back. 

All night King's X fans were shouting requests (they have quite a few albums). One song is called, "King" and one person kept screaming, "Are you going to play King?" Well, they weren't because I was in the front row leaning on the stage and could read their set list (and I took after the convert). Before their first encore, they swapped added it. 

5. You Can't Make Everyone Happy

One dufas at the Kings X show wrote a note with a song request and was very persistent. Eventually, the lead singer stated they had a set list, and they are prepared to play and some they are not. 

6. Have a Cool Logo if You Want to Sell Merchandise

Jonny Lang's t-shirt was boring. They pictured his latest album cover which has his picture on it. With the music business in a mess, musicians make a fair amount of money from merchandise sales. For those who want to keepsake from the concert, the traditional "Album cover" t-shirt will do. King's X has a cool logo, with the phrase "First Church of Rock and Roll" with the saying "May the Groove be With you" You want to wear this shirt BECAUSE IT'S A COOL SHIRT.

The other thing about having a cool logo shirt, is you can sell it no matter what tour you're on. 

This also means knowing your audience, so if your audience is a bunch if middle aged dudes, you better keep the extra large in stock. 

7. Do No Underestimate the Power Of You, and the Value of Direct Access

With Jonny Lang you can purchase a VIP package with gives you access to the soundcheck, selfie, posters, guitar picks, commemorative laminate, etc for $100. Most of this has very little to do with Jonny. 

8. Don't Lose Your Cool, or Panic

During the first few songs, the lead singer was having an issue with a microphone stand. Eventually, he threw it to the ground. Was he upset? I don't think so. I think he was trying to get the attention of the sound crew. Some "Rock stars" might've walked off the stage.  Doug kept his cool.

King's X Did Something Brilliant

At Disney at end of the every ride you exit through the gift shop. At the end of their show, the lead singer from King's X explained how they were going to towel off, and head over to the merchandise table where you can get pictures, selfies, merchandise, etc. In other words, exit through the gift shop. The AMAZING thing is you didn't have to purchase anything to meet the band. The lead singer explained this as he was leaving the stage, "After all, it's all about you.' 

I was at the very end of the line. I was worried that they would cut the line, but I was told by one of their staff, "No, they stay till everyone has been served." WOW. 

What Was The Result?

Most of the people there got a lot of time to look at the merchandise. To see other buying the merchandise. This was the law of reciprocity in action. They were doing something nice for you (free selfies) in hopes that you would do something nice for them (I bought a $25 t-shirt). Doug did a quick soundbyte for the show. They were awesome. 

Jonny Lang put on a great show. I love his voice, and can't wait for the new album. I do want to comment on something I noticed.

I talked to people at the Jonny Lang show and for the most part people were from the Akron/Canton/Cleveland Area (within an hour of the location). There were a lot of fans of the venue (the Kent Stage), and alot of fans of Jonny. 

Within the first five minutes of standing in line at the Kings X show, I met people who came from New York (7 hours away), Indiana (4 hours away), Columbus (4 hours away). People who had seen them 10, 12, 13 times.With any prodding of the band, the King's X fans bellowed out the song with the singer. This often lead him to back away from the microphone. I was in the front row, I had probably 400 people behind me. To hear a room of people drowning out the amplifiers a few feet from me was a very cool thing. It obviously touched the singer as he was amazed at the enthusiasm of the crowd. So is this enhanced engagement with their audience the result of their "Free" Meet and Greets?" I don't have any facts to prove this, but if I was a betting man, I would guess that to be true. 

Check out both bands (both were great concerts) at www.jonnylang.com and kingsxrocks.com 

 

Other Topic

Nominate the School of Podcasting in the technology category at www.podcastawards.com 

Soundcloud laid of 40% of their employees see
http://www.spin.com/2017/07/soundcloud-lays-off-40-of-staff/

 

 

Jul 10, 2017
It's a Lot of Work To Sound This Boring - Drew Ackerman of Sleep with Me Podcast
49:39

Today I talk with Drew Ackerman of the Sleep with Me Podcast. I met him at Podfest.us and I was amazed at the amount of detail he puts into a show that has a singular goal of putting you to sleep. In the interview you will hear:

  • How Drew started his show with not the best of equipment
  • His "Let's See What Happens" attitude
  • How he picks the not too boring, not too entertaining topics.
  • How he pushed through when he thought about quitting
  • What inspired him to start the podcast
  • How he takes it seriously, but not too seriously.
  • What countries just don't get his show. 
  • The listener email that left him humbled.
  • His massive amount of downloads reported in the Washington Post

Check out Drew's Sleep With Me Podcast at www.sleepwithmepodcast.com

Anchor.fm Trying Hard to Be Everything and Succeeding at....

I took another look at Anchor.fm now that you can create a podcast for free. This is another great example of a company knowing NOTHING about podcasting and jumping into the space. Leading people who are uninformed into situations that they are going to hate in a few months. 

They are going to control your feed if you let them submit your podcast feed "for you" which means later you won't be able to see your Apple stats. 

As a feedback mechanism, it's easy to receive feedback, but impossible to get it off your phone (and if they knew anything about podcasting they would know this). 

For now, I'm going to play with it for a week, but getting these files into a podcast (not using their horrible system) is not easy. 

Ready To Start a Podcast? 

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Jul 03, 2017
How Many Strikes Do Podcasters Get?
50:06

Even though I asked, "How many strikes do you give a podcast before turning out?" nobody answered with a number. Instead, the answers were "it depends." It sounds that you are going to get more strikes if you are delivering

Contributors to the show

Cliff from www.podcastanswerman.com

Tim From the Sled Dog Podcast

Jenny from Studiochaotic.com (personal journal podcast)

Kyle from Reckoneer.com Reckoneer is your #1 resource for the race promoter who didn't major in business.

Darren from coronertalk.com (thanks for the shirt!)

Haley from Adopteeson.com a podcast where Adoptees talk about the adoption experience

Larry from goinglinux.com

Sean from Slept in Government Class

Dennis from Evil Podcast

The CUB Approach to Podcast Reviews

CUB stands for is it Confusing, Unbelievable, or Boring. If you have any of these, it's time to edit the show.

Because of My Podcast: Ray Edwards

I attend Ray's copywriting Academy and Ray mentioned how he had a client hire him for a $10,000 job from a podcast Ray puts out for free.

This was part two of episode 572, and originated at www.schoolofpodcasting.com/572

July's Question

What has changed about your show since you started, and why did you make the change? Contact me, and be sure to mention 577

Ready to start Podcasting?

Join the School of Podcasting.com using the coupon listener

Jun 28, 2017
Bumper Sticker Reflections
18:33

We seem to think we don't know what to do, when in truth we don't do what we know. This week I attended Ray Edwards copyrighting academy, and it was pretty cool. I went there as I will be updating the School of Podcasting's website later this year. Also, people that are learning to write copy, probably have a product. People who have a product need customers, a great way to attract customers is via a podcast. So when you hear me say go to where your target audience is, make friends with them, then tell them about your show, I did that repeatedly this weekend. 

Success is sequential, not simultaneous. 

Your calendar shows your priorities or your distractions?

Everyone has a excuse as to way they didn't succeed.

If everything you do is an experiment, then nothing is a failure

If it does everything, it does nothing well. 

Part 2 coming later this week after I take care of my car.

Jun 26, 2017
How Improv Skills Can Boost Your Podcasting Attitude
49:33

Because of my Podcast: Clay From Fish Nerds

Clay has had some very cool things happen on his Fish Nerds Show including having a touring opera singer invite clay to do a show at a theater. Check out Clay at www.fishnerds.com

The Sometimes Condescending Nature of Radio People Towards Podcasting

There are some really cool people from the radio industry that get podcasting. People like Eric K Johnson from Podcast Talent Coach and the Podcast Review Show, Michael Sharkey from the Talent Show, Jeff Brown From Read to Lead, Tim Sinclair from Ringr and My Worst Interview Ever, and Phillip Keller from Blind Faith live GET PODCASTING. I don't want to lump all radio people together. There are times when someone comes across with a condescending tone of voice. It comes across like "Podcasting is a fad, or not "Real Broadcasting." They seem to think that now that the "Real" broadcasters are here and it's time to step aside and let the "real" broadcasters take over.

I recently listened to The Sound Off Show with Matt Cundill. In the episode, he was talking about how a recent professional survey company had polled listeners in Canda.Matt asks, "Is the hype on podcasting just a lot of noise and it takes a study like this one to figure out where it really ranks?" What a douchebag. AS if study after study showing podcasting's slow but steady growth, and radio's slow and steady decline aren't enough.

This is what I say "Radio People" with a negative slant. This is what I'm basing my opinion on, and when I say "Some radio people have a bias," this is why.

How Improv Skills Can Help Your Podcast

Today I have Chad Elliot from the Off the Cuff Comedy Improv Podcast, and http://seattleimprovclasses.com/ I appeared on episode 7 and was SUPER nervous as I didn't get this I would be doing improv on his show. I have never done improv. Luckily Chad sent me his book Improv Manifesto: 7 Easy Steps to Confidence, Creativity, and Charisma - Even If You're Shy! (Think On Your Feet Under Pressure with Tools of Improvisational Theater & Improv Comedy.) which helped me get ready. Here are some things I learned.

  1. Talk with confidence, even when you're not confident about your answer.
  2. You will be amazed at how your brain "Fills in the blank" when you start talking.
  3. The key to improv is listening to every word of the person you are working with.
  4. If things horrible, it is a learning experience and you will handle it better next time, and will build skills to help get through it better.
  5. You can see results when you start doing one improve exercise

What Does This Do With Podcasting?

When you are 100% focused on what your guest/co-host is saying you are better prepared to ask a better follow up question (than if you had a premade lit of questions).

If you have a bad interview, living through this experience shows you that you will survive and equips you to handle it better in the future

You can contemplate different stories to pull from an idea (see The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Annette Simmons)

It builds confidence and can get you our of your comfort zone. This way when podcasting opens the doors to new relationships, you will have the confidence to walk through

Face Your Podcasting Fears

Chad had a client who said, "You know what I want to do this because I'm scared of it, but I don't want to do it because I'm scared of it." The pros of podcasting outweigh any negatives and if you can make it through the learning curve, you will be so happy you made it through (see www.schoolofpodcasting.com/start to start your podcast today)

This Month's Podcast Question

How many "strikes" do you give a podcast before you unsubscribe (if you have subscribed) or if you don't subscribe how many strikes do they get before you quit streaming their show. Got to www.schoolofpodcasting.com/contact and use the information there. You can send an email with an audio attachment and put 572 in the subject line. Be sure to mention your show and website so I can put a link in the show notes

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Jun 19, 2017
What Podcasters Can Learn From Kevin Hart
48:20

New Apple Specs Coming

In the future, Apple Podcasts app will support some new features including:

One the podcast level you will have
Seasons
Serial and Episodic podcast types

On the Episode level 
Title, episode number, and season number
Summary and episode notes
Trailers and bonus content
GUID (don’t change it!)

I am worried when I read the text, "New subscribers will receive the first episode in their Library, or the current season if using seasons. " As we don't know what "will receive" means. Does this mean it will automatically download an entire season? We don't know. If it does, I can see people abusing this to get more downloads. There are already people sending old content back to their audience just to juice their download numbers.

They also mention not to change the GUID. The GUID is a unique number that identifies your episode. Changing this number will have the app seeing the episode as new. You should never change this number. Apple is saying "Don't change this." This is kind of like saying "Don't stick that knife in the outlet" to a two-year-old. In my opinion, this is a bad idea to even give people access to this.

New Listener Stats
Apple will provide statistics on how many listeners you have, minutes per listener, Abandonment Point, and Average Completion. The statistics are "Launching this year."

The other thing I'm worried about is currently people OBSESS over their podcast numbers. They release an episode, FREAK OUT that it's not in their iTunes listing, and want to know why they don't have download number immediately. This will give podcasters more stats to obsess over. Also, you may not be ready for the shock when you find out that only 48% of your audience is listening to the entire of your episode.

None of This Matters Yet

If I told you there was a new audio format and it was going to sound great and do all sorts of new fun stuff, but there aren't any players that can play it yet the news wouldn't mean anything. You can't experience any of the new stuff until players are available. These new features won't come into play until iOS11 is available (that will have the new Podcasts App). So it's exciting, but the time to celebrate and figure out how to get these new tags into our RSS feeds should be something we worry about later. I'm sure Libsyn, Blubrry, and Speaker (and any other Podcast Media hosts worth anything) will have systems in place shortly.

I know patience is not a characteristic of some podcasters, but for now, know things are going to get better later this year.

Here are the details from Apple.

Becuase of My Podcast: I Got a Gig as an Audio Editor

Jeff Perry has had multiple version of shows about podcasting. He has really enjoyed editing them into different forms. He recently landed a job working for Emerald City Productions as an audio editor. Check out Jeff's show at https://podcastingspark.com/

Great Follow Up Questions Make Great Podcasts

Your homework for today is to reach out to a podcast you listen to, and let them know you enjoy their show (I call this "putting gas in their tank). For me I did this after listening to Lee Silverstein on Podcast Junkies

What Podcasters Can Learn From Kevin Hart

I remember watching the comedy special I'm a Grown Little Man and he was hilarious as he shared stories about his family. At the end, he said, "I want to show you why I do this," and brought out his two little children. It was touching, and transparent. I've seen copier salesmen drag their kids around as a gimmick. This just seemed genuine. I've seen every one of his specials since then, and when his book came out, I instantly got the audio version (read by Kevin) on Audible. (you can get it for free if you're new to audible).

I always if you can make me laugh, cry, think, groan, educate, or entertain me I'm in. This book did all of that, but the things that podcasters can take away from this story is Kevin's relentless pursuit of getting better at his craft. You also see how those "hard times" that we have often come back to life in a way that you are thankful that you had them. Here are some of the things that jumped out of the book:

Kevin's Father is crazy. He did things to his children that were cruel. One time he stole a bike and tried to give it to Kevin as a present. His Mom knew it was stolen, and instantly made Kevin give it back. He "borrowed" a neighborhood dog and gave it to his children, only to have the neighbor come back and get the dog. Kevin soon realized, his father wasn't going to win any medals for "Father of the year."He accepted it, but instead of hating his father, he forgave him.

Kevin got a mentor after making it "big" in Philidelphia and wanted to takes grow his career. He drove from Philidelphia to New York City (according to Google Maps that is one hour and forty-five minutes one way). He would then sit and watch his mentor perform a numerous clubs. He wouldn't get to sit at the table with all the comedians. He was building a relationship with his mentor, and eventually would be able to do five minutes of stand-up. To boil this down, he spent three hours in a car, three or four times a week, to perform for five minutes.

His career starting taking off. He started getting some acting roles. He was in a movie called Fools Gold (it tanked) and later was in Soul Plane. Soul plane has historical relevance as one of the most bootlegged movies in history. People were watching a DVD of the movie before post-production was finished. Consequently, when it came out nobody went to see it. Kevin had worked so hard to get this point, but with two flops under his belt, nobody would cast him in any movies. So what did he do? Sink into oblivion? Instead, he decided to build his career up so much, that they HAD to put him in a film. So once again, he went back to working on his craft. He wanted to be good. He did this for seven years.

Seven years. 

There is no practice in comedy. This is why big comedians play smaller venues. They want to test their material. The only way to get better is to do it. The only way to get better is to increase you stage time. It is the same with podcasting. You can read all about it. You can watch videos, record episodes, but you don't know if it's any good until you let someone not named Mom listen to it.

Kevin got deals that lead to nothing. He figured out that the reason why things weren't working with TV is other people were writing for him. So he creates a sitcom. Then it got turned into a pilot, and YES, it got picked up. They filmed the show, and he was flown to New York to this big event to meet all the people at the networks and he is ready to walk on stage and tell the world who he is and tell them about his show. He is on the side of the stage when the stage manager tells him NOT to go on stage. Instead, they send the cast of another show onto the stage to promote their stuff. Wait, what? What was going on? Seconds before Kevin was to go on to a stage and introduce himself to a nationwide audience, he is informed his show was dropped. Can you imagine?

Growing up Kevin's mother was BEYOND strict. There was a lot of "NO" in Kevin's childhood. There was a fair amount of embarrassment in his childhood. In all case, Kevin would shrug his shoulders, say, "OK" and go back to making his stand up better. To quote a famous comedy manager Barry Katz, "If you are undeniable, you won't be denied."

Kevin as a Brand

Kevin had some people helping him. One person was threatening people when it came time to pay Kevin. He was very assertive and people didn't' want to work with him. Kevin always focused not on just his jokes, but what was the experience like. He wanted a nice theater. He wanted people to have fun, and not worry about getting into fights, etc.

Kevin Listened

When Kevin was a child his mother was strict. He didn't agree with the rules, but he followed them. All those "No's" from his Mother help prepare Kevin for the movie business where you go on audition after audition.

His jokes, in the beginning, were funny, but any comic could have told those jokes. There was very little about Kevin in the act. Some of his stories were made up. His mentor kept saying, your life is funny. Talk about you.

Kevin had a stage name. George Carlin, Richard Pryor, none of the great comedians had a stage name (Kevin's names was Lil' Kev the Bastard). He changed his name. He Listened.

His name is his brand. At one point he was offered to play a very large comedy event in Canada. This is a launching pad for many comedians. His manager told him he wasn't ready. He wasn't happy, but he listened. When he was invited back the next year, he was ready. It worked, and it began his come back."

The bottom line is Kevin's attitude is AMAZING, and we can learn a lot about how to handle adversity in your life based on his attitude.

Summary

Being told no over and over build endurance

When you have "Downtime" use it to work on your craft

It's better to forgive than to hold a grudge

Make sure people have a good experience consuming your content

Always strive to do more, but have an attitude of gratitude for the things you have.

Get the book at Amazon

Get the Audio Book for Free

Get a Free Month of Hosting a Libsyn.com using the coupon code sopfree

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Jun 12, 2017
Marketing Your Podcast - How Long Does it Take?
53:31

Understand Before Being Understood

About a month ago I left a comment on the Spreaker Live show, and this comment resulted in a response from the host that in a conversation he had with me was "Disproportional." So after we both hissed at each I set up a time when we could talk about this and see how we pushed each other's buttons. We did and it was a great interview. The bad news is my SD Card ran out of room, and my backup (mp3 skype recorder) didn't get it either. I could call Alex back on, but at this point, so much water is under the bridge, I thought I would just paraphrase what really happened.

  1. In my comment, there were times when I used ALL CAPS to make a point.
  2. Alex is used to dealing with comments from YouTube which are much crueler, and personal that the average podcast comment
  3. This was the first time he had been challenged on the podcast side of this content (vs the YouTube side) and it caught him off guard.

He apologized for calling me a schmuck, and I explained that when he made a joke about me not having any listeners (because I don't use Spreaker), and that I wasn't up front with people about the fact that I work for Libsyn, and we chatted about that. I explained how I wasn't trying to push his buttons, and then we did something that most people miss out on.

We had some cool conversation about topics we have in common. For example, Chris Cornell had just died. Neither one of use quite gets while World Trade Center Tower Number 7 went down.

In the end, I look forward to meeting Alex at Podcast Movement. If I had not taken a second to step back, and wonder if there was something I DID to create such a reaction (instead of just condemning the other person) then I would've lost out on an opportunity to learn something (be careful using caps in comments), and Alex wouldn't have been able to see his reaction. Lastly, I think we both gained a new friend. So instead of being so set on proving somebody wrong, instead maybe ask, "Why did you say that?" or "What were you feeling when you said that?" and try to understand before being understood (Which is a lesson I learned from the 7 Habits of Highly Effective People)

Seriously, How Do I Grow My Audience?

Devlin Wilder posted in a Facebook Group, "Please, for the love of all that's good and pure, someone please help me WITH REAL INFO on how I get the numbers. I don't want to hear I need to have my show out for years or I need to get to 200 episodes or what not. And I've had no luck with Fiverr. I need to know the real deal"

This is like saying, "I want to know about making a baby, but I don't want to hear about ovaries, sperm, or having to wait 9 months."

THERE ARE NO SHORTCUTS 

In her book Beyond Powerful Radio Radio Consultant Vallerie Geller states, "in my experience, with few exceptions it takes about three years to build a talk station." She points out that the original Star Trek Series was canceled after three seasons and it was re-runs where the audience found the show. Jerry Seinfeld has framed a memo stating that his show has a poor supporting cast, and most people who saw the test pilot would not watch it again.

Gary Vaynrchuck says nobody watched his show for the first 19 months

Rand Fishkin tells about his wife, Geraldine, and her travel blog, Everywhereist. For two years she never broke 100 visitors a day (she does a blog). Five years later she gets 1000,000 visitors a month. Source

Success comes from feedback, and the ability to look at yourself and ask "Can I Improve This?"

Growing up I had a basketball hoop in my backyard. Every time I shot a basket and it bounced off the rim and back at me.... that was feedback.  I watched Kareem Abdul Jabar and his sky hooks shot. It was unblockable. I practiced my skyhook over and over and over. Eventually, I could shoot it with my eyes shut. That took time.

If you want to quit your job in six weeks, I would recommend that you not even start podcasting. This is like someone wanting to lose 40 pounds in six weeks. You soon learn that six weeks is not that long, and 40 pound is not that small.

The Answer is There is No Answer

There are so many factors that play into this

Are you working full time?
What market are you in and how crowded is it?
How unique are you?
Your Web Design

It's Not Who You Know, It's Who Knows You

Podcast Movement is coming up in August, and DC Podfest is coming up in November. I will be at Podcast Movement, and I plan on being in DC Podfest. Do these cost lots of money? Just the travel alone can be expensive based on your budget. That is the key, what is your budget? If you don't have the budget, don't be stupid, don't go. I'm saving money as we speak for Social Media marketing world. I have to plan. I have to put money in my budget. If you have a family with a spouse and kids, don't be stupid.

Is It Worth Going to An Event?

I have a podcast group for people in Northeast Ohio. I rarely get more than five people in attendance. One of those people (Matt from theauthorinsideyou.com) helped get me on a local TV show.

I met Gary Leland, Paul Colligan, and Rob Walch at one of the fire New Media Expos. Rob was the person I called when I found myself out of a job and looking to work in the podcasting industry (I now work for Libsyn).

I met Ken Blanchard at an event and I haven't stopped laughing yet.

I met Jared Easley and Dan Franks at the New Media Show. Later they would start Podcast Movement and I've been blessed to say I've spoken at every single one in one capacity or another.

I met Eri kK Johnson and came up with the idea of adding him to the Podcast Review show at an event.

I met Mike Russel of Music Radio Creative at the New Media Show

I met Glenn The Geek At Podcast Movement. Glen got me involved with Chris Krimitsos and I was able to speak at Podfest.us That lead to me helping with the Messengers Podcast about their documentary. That lead to me being the closing keynote at podfest.us this year. One person, one contact.

Last year I met a whole bunch of people at DC Podfest including Matthew from Podtopod.com.

Most of those I paid for (events post-2016 I typically can expense out).

When I was a musician, I once drove four hours after getting off work at 8 PM to drive to Cincinnati and hangout with a bunch of indie musicians for three hours before turning around and driving home (I was probably 20). One of the relationships I start at that meeting was a guy who went to another event and learned about podcasting.

Whooshkaa Free Media Hosting

For those who are new to me reviewing media hosting, I have some criteria.

1. Don't mess with my file. What I upload is what I want people to download.
2. Give me the ability to have an unlimited back catalog (unlimited storage)
3. Don't limit my audience size (unlimited bandwidth)
4. Don't control my feed, and make it easy to leave if I choose to do so. I need to be able to put in an iTunes redirect script.
5. Give me support.
6. Charge me for your service so you can stay in business
7. Give me stats so I can see what's working. It would be nice if they were accurate

Whooshkaa is doing something that has been tried by audiometric.io and before them podango.com. This is where you give free hosting so you can see advertising on the podcast. Do Whooshkaa meet my criteria? No, but there is an asterisk.

They mess with your file (as they put code into the mp3 file to alert when to play an advertisement), so they keep most of your ID3 tags, but they ditch you image (so if someone downloads your show to their computer and plays it, the dreaded gray music note of death appears on a windows machine). They also change your file name. They don't change your file format, but by nature, they HAVE to change your file to stay in business.

Their support was quick and very helpful. Their stats are very similar to what everyone else provides (number of downloads, geographic, operating system, the technology used, etc). They do offer how long someone has listened. Unless they have cracked a new code, this is typically a wasted stat. The only way they can get that information is if you are using their player. To this, I point out that over 80% of podcasts are listened to on a mobile device (so this stat is kind of a "Corinthian leather" feature, sounds good, but in the end not that accurate).

They have a built in "Clammr" feature, called highlights. Clammr.com is the first service that allows you to make snippets of a show and share it on social media. With Clammr you can share a snippet of the show and when they click on the snippet they are taken to a place where they can listen to the rest of the episode. You can see how many people listened to your "Highlight." For me, I thought the design could be adjusted to make it go from easy to SUPER EASY to hear the rest of the podcast.

They do have a weird "Sign up for our newsletter" when you send people to an episode on Whooshkaa. The problem is that for the Whooshkaa email list (not yours).

Getting Paid

As the code in the mp3 file has the word "Triton" I'm guessing that they are using Triton for their advertisements. This means that podcasters can probably expect 1 to 2 cents per download. So if I had my Weekly Web Tools on their platform I might make $12 for the month (at 1200 downloads a month). That is if you are lucky enough to have advertising.

When I enquired about their CPA, they responded, "We don't have any information on the CPA for ads.  We generally only work with our larger podcasters/media companies for ad injection." When I wanted to know how many downloads you need to get a sponsor, a support person lets me know, "Generally more than 10k per month before we approach a podcaster for ads. Some of our current partners monetising include News Corp, Fox Sports, Sky News, Bauer and a few large Australian Sporting organizations.

When I pointed out to them that others had tried this model, they responded, "We support the podcast ecosystem with free hosting, while making ad revenue from the top 5%.  At the end of the day, the cost of hosting a podcast with small downloads is negligible.  We hope that some of the smaller podcasters turn out to be the next Ira Glass or Alex Blumberg :)

It's super easy to pick a spot where you want your advertising to be placed. By default, they want to add three advertisers (I chose one). I believe you will be contacted when you reach certain milestones for advertising as there is nothing in the dashboard (that I can find, and nothing in their help section) about getting paid (i.e paypal, direct deposit).

Conclusion

Call me weird, but building your podcast on a host that doesn't charge is risky business (again, podango, audiometric.io) but if you're in a boat and have zero budget (they do redirect feeds if you want to leave) then I would recommend Whooshkaa over another free service Pinecast if you're looking for a free service with all the trimmings. If you asked me which one will be in business in five years between Pinecast and Whooshkaa, I would put my money on Pinecast as their free service motivates you to upgrade to their paid service. With Whooshkaa they