SMC: School Marketing and Communications
By imageseven
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Category: Marketing
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Subscribers: 2
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Episodes: 244
Description
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
| Episode | Date |
|---|---|
|
244: Where schools unintentionally create doubt – 2/5
|
May 14, 2026 |
|
243: How parents form confidence long before they enquire - 1/5
|
Apr 30, 2026 |
|
242: Applying brand clarity in schools – 5/5
|
Apr 17, 2026 |
|
241: What new school marketers learn the hard way – 4/5
|
Apr 02, 2026 |
|
240: What school brands actually are – 3/5
|
Mar 19, 2026 |
|
239: When schools get marketing wrong – 2/5
|
Mar 05, 2026 |
|
238: Why school marketing works differently - 1/5
|
Feb 19, 2026 |
|
237: Welcome to The Insight Series
|
Feb 05, 2026 |
|
236: The solution to your video content needs
|
Dec 04, 2025 |
|
235: Stop chasing clicks: how brand building drives long-term school growth
|
Nov 06, 2025 |
|
234: Dude, where did my search traffic go? — Why AI summaries are changing SEO
|
Oct 01, 2025 |
|
233: Putting your school brand purpose first and is anyone on Threads?
|
Sep 04, 2025 |
|
232: Have your prospective parents already decided before they engage?
|
Aug 07, 2025 |
|
231: How to get the most from your outsourced marcom support
|
Jul 03, 2025 |
|
230: Working smarter not harder - survival strategies for solo school marketers
|
Jun 05, 2025 |
|
229: What new School Marketers need to know, farewell Google Reviews and a rant about QR codes.
|
May 01, 2025 |
|
228: Should you use emojis in your social media? Creating a strong tone of voice and lessons learned from Ferrari's Formula 1 campaign
|
Apr 03, 2025 |
|
227: Digital Marketing update, is content still king and could you advertise without your school's logo?
|
Mar 06, 2025 |
|
226: Font psychology and how to write a brief like Charli XCX
|
Feb 06, 2025 |
|
225: Managing your digital reputation, an AI Granbot and that Jaguar ad
|
Dec 05, 2024 |
|
224: The UK's most consistent brand and the latest AI developments
|
Nov 07, 2024 |
|
223: Top five goals shared between Marketing and Enrolments
|
Oct 03, 2024 |
|
222: Google still hungry for cookies, and addressing your detractors
|
Sep 04, 2024 |
|
221: What is a Design System and do I need one?
|
Aug 01, 2024 |
|
220: How to choose your digital marketing supplier
|
Jul 03, 2024 |
|
219: Perfecting page plans and a sour apple ad
|
Jun 05, 2024 |
|
218: How to fix your OOH ads
|
May 01, 2024 |
|
217: Boosting conversions and why so much advertising is a waste of money
|
Apr 08, 2024 |
|
216: Is your post-tour process up to scratch?
|
Mar 06, 2024 |
|
215: Enrolment strategies and great recruitment ads
|
Jan 02, 2024 |
|
214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing
|
Dec 06, 2023 |
|
213: Fantastic surveys and where to find them
|
Nov 01, 2023 |
|
212: Preparing your best media plan, and do you have a 'clustomer' problem?
|
Oct 04, 2023 |
|
211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women's World Cup
|
Sep 06, 2023 |
|
210: Perfect publications, Twitter or Threads and marketing to the mind's eye
|
Aug 02, 2023 |
|
209: How to grow marketing's influence within your school
|
Jul 05, 2023 |
|
208: The Google Analytics update you can't ignore and the battle of radio versus podcast
|
May 31, 2023 |
|
207: The other AI platforms you should be using and Pepsi's latest rebrand
|
May 04, 2023 |
|
206: The skills that school marketers need, and do you know your hamburgers from kebabs?
|
Apr 05, 2023 |
|
205: ChatGPT – to be loved or feared by school marketers?
|
Mar 02, 2023 |
|
204: 2022 Brilliance Awards
|
Feb 02, 2023 |
|
203: Time to get off Twitter and onto TikTok?
|
Dec 01, 2022 |
|
202: We're back out-of-home and nailing your Instagram content strategy
|
Nov 17, 2022 |
|
201: Digital marketing updates and does your school need anti-personas?
|
Oct 06, 2022 |
|
200: School marketing and communications bonanza!
|
Sep 01, 2022 |
|
199: Combating low consumer confidence and what the Kardashians did next
|
Aug 03, 2022 |
|
198: Is the school newsletter dying?
|
Jul 06, 2022 |
|
197: Maximising your school's anniversary and how to reposition your brand
|
Jun 01, 2022 |
|
196: Sonic branding, the meaning of colour and optimum blog length
|
May 04, 2022 |
|
195: Google Analytics updates and a new way to buy out-of-home advertising
|
Apr 06, 2022 |
|
194: Purple cows and your school on TikTok
|
Mar 02, 2022 |
|
193: Planning your media spend and the next big social media platform?
|
Feb 02, 2022 |
|
192: Top marketing trends in 2022
|
Dec 01, 2021 |
|
191: Why your school needs negative reviews
|
Nov 03, 2021 |
|
190: TikTok – can school marketers still afford to ignore it?
|
Oct 06, 2021 |
|
189: Measuring return on investment for school marketers
|
Sep 01, 2021 |
|
188: Q&A special
|
Aug 04, 2021 |
|
187: Open days – how to execute the perfect conversion event
|
Jun 02, 2021 |
|
186: How to foster a great relationship with your Principal
|
May 05, 2021 |
|
185: The how and why of visual branding in telling your school's story
|
Mar 31, 2021 |
|
184 - social media special: facebook outages, social strategy and more!
|
Mar 03, 2021 |
|
183: 2021 school marketing predictions
|
Dec 02, 2020 |
|
182 Planning and executing a great social strategy
|
Nov 09, 2020 |
|
181: How to choose a supplier and copywriting tips for your website
|
Nov 09, 2020 |
|
180: How to be brave with your school brand without breaking it
|
Sep 02, 2020 |
|
179: Should you advertise in a pandemic
|
Aug 05, 2020 |
|
178: How to market your school's arts events
|
Jul 03, 2020 |
|
177: Pinterest for school marketers
|
Jun 03, 2020 |
|
176: Virtual tours and other COVID-19 challenges
|
May 06, 2020 |
|
175: Communicating Coronavirus
|
Apr 01, 2020 |
|
174: Leveraging the Olympics for your school
|
Mar 04, 2020 |
|
173: Tips from a school marketer
|
Feb 05, 2020 |
|
172: bushfires and crisis management
|
Jan 22, 2020 |
|
171: marketing trends for 2020
|
Dec 11, 2019 |
|
170: Giving your school brand a soul
|
Nov 27, 2019 |
|
169: rebranding your school
|
Nov 13, 2019 |
|
168: the importance of creative writing
|
Oct 30, 2019 |
|
167: TikTok – what school marketers need to know
|
Oct 16, 2019 |
|
166: cybersecurity – what school marketers need to know
|
Oct 02, 2019 |
|
165: mental health in schools – the school marketers' role
|
Sep 18, 2019 |
|
164: improving your school's enewsletter
|
Sep 04, 2019 |
|
163: school marketing and social media survey 2019 results
|
Aug 21, 2019 |
|
162: managing leads and enquiries
|
Aug 07, 2019 |
|
161: maximise your extracurricular marketing
|
Jul 24, 2019 |
|
160: why marketing your school's music matters
|
Jul 10, 2019 |
|
159: tacking sport in school marketing
|
Jun 26, 2019 |
|
158: programmatic advertising
|
Jun 12, 2019 |
|
157: using radio in school marketing
|
May 29, 2019 |
|
156: how to choose a printing supplier
|
May 15, 2019 |
|
155: creating the perfect prospectus
|
May 01, 2019 |
|
154: is content marketing relevant?
|
Apr 17, 2019 |
|
153: creating school websites
|
Apr 03, 2019 |
|
152: Open Day best practices
|
Mar 20, 2019 |
|
151: new format for SMC
|
Mar 06, 2019 |
|
150: celebrating a major SMC milestone
|
Feb 20, 2019 |
|
149: importance of social media policies in schools
|
Feb 06, 2019 |
|
148: 2019 school marketing trends
|
Jan 23, 2019 |
|
147: a special SMC announcement for 2019
|
Dec 12, 2018 |
|
146: driving your audience to share content
|
Nov 28, 2018 |
|
145: effective event marketing
|
Nov 14, 2018 |
|
144: podcast marketing
|
Oct 31, 2018 |
|
143: six principles of success
|
Oct 17, 2018 |
|
142: producing yearbooks
|
Oct 03, 2018 |
|
141: why marketers fear video
|
Sep 19, 2018 |
|
140: what makes a brand trustworthy?
|
Sep 05, 2018 |
|
139: School Marketing and Social Media Survey 2018
|
Aug 22, 2018 |
|
138: Facebook advertising
|
Aug 09, 2018 |
|
137: email is still king
|
Jul 25, 2018 |
|
136: success as a new school marketer
|
Jul 11, 2018 |
|
135: brand distrust
|
Jun 27, 2018 |
|
134: the basics of influencer marketing
|
Jun 13, 2018 |
|
133: guiding prospects to your existing content
|
May 30, 2018 |
|
132: 10 types of video
|
May 16, 2018 |
|
131: driving Instagram leads
|
May 02, 2018 |
|
130: social media benchmarks
|
Apr 18, 2018 |
|
129: hashtags on Instagram
|
Apr 05, 2018 |
|
128: the importance of audio branding
|
Mar 21, 2018 |
|
127: the role of video
|
Mar 07, 2018 |
|
126: Snapchat at your school
|
Feb 21, 2018 |
|
125: using video for social media engagement
|
Feb 07, 2018 |
|
124: summer series - the role of a media strategist
|
Jan 22, 2018 |
|
123: summer series - conversion optimisation
|
Jan 08, 2018 |
|
122: summer series - enrolments as a KPI
|
Dec 25, 2017 |
|
121: Facebook for your school
|
Dec 13, 2017 |
|
120: instagram for your school
|
Nov 29, 2017 |
|
119: the role of servant leadership
|
Nov 15, 2017 |
|
118: school photo shoot
|
Nov 02, 2017 |
|
117: publishing for your parents
|
Oct 18, 2017 |
|
116: promoting your e-book
|
Oct 04, 2017 |
|
115: classic interview mistakes
|
Sep 20, 2017 |
|
114: content marketing tech trends
|
Sep 06, 2017 |
|
113: essential blogging tips
|
Aug 23, 2017 |
|
112: social media in schools
|
Aug 09, 2017 |
|
111: best times to post on social media
|
Jul 26, 2017 |
|
110: video benchmarks
|
Jul 12, 2017 |
|
109: current content marketing trends
|
Jun 28, 2017 |
|
108: the evolution of content
|
Jun 14, 2017 |
|
107: marketing content and content marketing
|
May 31, 2017 |
|
106: displaying culture through your brand
|
May 17, 2017 |
|
105: interview with Brian Massey – conversion optimisation for low traffic sites
|
May 10, 2017 |
|
104: content metrics
|
May 03, 2017 |
|
103: interview with Adam Marshall – the role of media buying
|
Apr 26, 2017 |
|
102: the optimum length for copy
|
Apr 19, 2017 |
|
101: interview with Brendan Schneider – roles of marketers within schools
|
Apr 12, 2017 |
|
100: the effectiveness of newsletters
|
Apr 05, 2017 |
|
99: interview with Gabrielle Dolan - stories for work
|
Mar 29, 2017 |
|
98: putting the consumer first
|
Mar 22, 2017 |
|
97: use of tone in copywriting
|
Mar 08, 2017 |
|
96: interview with Amanda Reid - the role of a media strategist
|
Mar 01, 2017 |
|
95: learn from your content marketing failures
|
Feb 22, 2017 |
|
94: interview with Ian Thacker - applying sports strategies to leadership
|
Feb 15, 2017 |
|
93: the flexibility of agile marketing
|
Feb 08, 2017 |
|
92: interview with Brian Massey - conversion optimisation
|
Feb 01, 2017 |
|
91: make time to write
|
Jan 25, 2017 |
|
90: summer series – essential truths for school marketers
|
Jan 17, 2017 |
|
89: summer series – how Australia's transformation impacts schools
|
Jan 04, 2017 |
|
88: summer series – Brendan Schneider, practical guide to social media
|
Dec 21, 2016 |
|
87: should you rebrand your school?
|
Dec 07, 2016 |
|
86: interview with Jonathan Winchester – mystery shopping in schools
|
Nov 30, 2016 |
|
85: how to make more people subscribe to your blog
|
Nov 23, 2016 |
|
84: the effective use of Facebook video
|
Nov 09, 2016 |
|
83: interview with Howard Behar – servant leadership in business
|
Nov 02, 2016 |
|
82: making a school video
|
Oct 26, 2016 |
|
81: produce a successful school event
|
Oct 12, 2016 |
|
80: storytelling in video
|
Sep 28, 2016 |
|
79: interview with Adam Voigt –strong school culture
|
Sep 21, 2016 |
|
78: training your marketing team
|
Sep 14, 2016 |
|
77: interview with Erika Heald – the purpose of brand voice
|
Sep 07, 2016 |
|
76: is social media the most engaging channel?
|
Aug 31, 2016 |
|
75: interview with Georgy Cohen - online marketing in education
|
Aug 24, 2016 |
|
74: keep up-to-date with Google
|
Aug 17, 2016 |
|
73: interview with Bart Caylor – inbound marketing gains traction in schools
|
Aug 10, 2016 |
|
72: navigating a media crisis
|
Aug 03, 2016 |
|
71: interview with Gabrielle Dolan – the power of storytelling
|
Jul 27, 2016 |
|
70: top 5 marketing FAQs
|
Jul 20, 2016 |
|
69: engage your community with stories
|
Jul 06, 2016 |
|
68: streamline your digital marketing
|
Jun 22, 2016 |
|
67: interview with Brendan Schneider – practical guide to social media
|
Jun 15, 2016 |
|
66: creating a successful event
|
Jun 08, 2016 |
|
65: the single most powerful marketing tool
|
May 25, 2016 |
|
64: interview with Mark McCrindle – how Australia's transformation impacts schools
|
May 18, 2016 |
|
63: simplify your website forms
|
May 11, 2016 |
|
62: 5 tips for a successful yearbook
|
Apr 27, 2016 |
|
61: 16 tips for open days
|
Apr 13, 2016 |
|
episode 60: is your website working?
|
Mar 30, 2016 |
|
episode 59: interview with Sean D'Souza – how parents think
|
Mar 23, 2016 |
|
episode 58: what the next 10 years has in store for school marketers
|
Mar 16, 2016 |
|
episode 57: interview with josh miles – building a bold brand
|
Mar 09, 2016 |
|
episode 56: effectively communicate with parents
|
Mar 02, 2016 |
|
episode 55: interview with Peter Gow - the truths for marketers
|
Feb 24, 2016 |
|
episode 54: a new era of school marketing
|
Feb 17, 2016 |
|
episode 53: interview with Jamie McKean - work smarter with marketing automation
|
Feb 10, 2016 |
|
episode 52: prepare for the competitive onslaught
|
Feb 03, 2016 |
|
episode 51: private versus public education: what you need to know
|
Jan 20, 2016 |
|
episode 50: the facts of the private vs public school debate
|
Jan 06, 2016 |
|
episode 49: interview with Matt Church – thought leadership
|
Dec 23, 2015 |
|
episode 48: why good infographics work for schools
|
Dec 09, 2015 |
|
episode 47: 3 ways to generate enrolments
|
Nov 25, 2015 |
|
episode 46: how to manage your school's reputation
|
Nov 11, 2015 |
|
episode 45: reconnecting with website visitors
|
Oct 28, 2015 |
|
episode 44: key takeaways from CMI's 2015 Content Marketing Report
|
Oct 14, 2015 |
|
episode 43: an easy guide to social media
|
Sep 30, 2015 |
|
episode 42: are you ready to join the world with inbound
|
Sep 16, 2015 |
|
episode 41: a new era of interpreting information
|
Sep 02, 2015 |
|
Episode 40: do you want more insight to your personality?
|
Aug 19, 2015 |
|
episode 39: private versus public education: what you need to know
|
Aug 11, 2015 |
|
episode 38: how to ensure your video gets the most plays
|
Aug 05, 2015 |
|
episode 37: what is the value of content marketing?
|
Jul 22, 2015 |
|
episode 36: how to write a powerful headline
|
Jul 08, 2015 |
|
episode 35: interview with rachel hadley-leonard – direct marketing success
|
Jul 01, 2015 |
|
episode 34: marketing is more science than art
|
Jun 24, 2015 |
|
episode 33: interview with Matt Church – thought leadership
|
Jun 17, 2015 |
|
episode 32: generating creative ideas
|
Jun 10, 2015 |
|
episode 31: interview with schoolie.com founder
|
Jun 03, 2015 |
|
episode 30: closing the deal
|
May 27, 2015 |
|
episode 29: deleting digital from job titles
|
May 13, 2015 |
|
episode 28: interview with Mark McCrindle - why parents buy schools
|
May 06, 2015 |
|
episode 27: five simple SEO tips
|
Apr 29, 2015 |
|
episode 26: the facts of the private vs public school debate
|
Apr 22, 2015 |
|
episode 25: are schools education retailers
|
Apr 15, 2015 |
|
episode 24: interview with Bart Caylor - beyond primary website navigation
|
Apr 15, 2015 |
|
episode 23: the end of school expos
|
Apr 01, 2015 |
|
episode 22: interview with Bart Caylor - education website navigation strategies
|
Mar 25, 2015 |
|
episode 21: marketing lessons from a Maths teacher
|
Mar 18, 2015 |
|
episode 20: quotes to inspire your content
|
Mar 04, 2015 |
|
episode 19: how to create a killer landing page
|
Feb 18, 2015 |
|
episode 18: is your data letting you down
|
Feb 04, 2015 |
|
episode 17: is storytelling just hype
|
Jan 21, 2015 |
|
episode 16: school marketing trends in 2015
|
Dec 10, 2014 |
|
episode 15: content is key to engagement
|
Dec 03, 2014 |
|
episode 14: interview with John Le Cras - activist neighbours around schools
|
Nov 26, 2014 |
|
episode 13: the key to brand success
|
Nov 19, 2014 |
|
episode 12: interview with Bart Caylor - components of a great school website
|
Nov 11, 2014 |
|
episode 11: improve your brainstorming
|
Nov 05, 2014 |
|
episode 10: interview with Alexandra Smith - school stories of media interest
|
Oct 28, 2014 |
|
episode 9: pitching to the media
|
Oct 22, 2014 |
|
episode 8: website load times
|
Oct 08, 2014 |
|
episode 7: content is king
|
Sep 24, 2014 |
|
episode 6: email open rates
|
Sep 10, 2014 |
|
episode 5: big picture websites
|
Aug 27, 2014 |
|
episode 4: research based content
|
Aug 13, 2014 |
|
episode 3: the impact of mobile
|
Jul 30, 2014 |
|
episode 2: content marketing rules
|
Jul 16, 2014 |
|
episode 1: facebook's organic reach
|
Jul 09, 2014 |