The $100 MBA Show

By Omar Zenhom

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Description

Practical business lessons for the real world.

Episode Date
MBA1412 Have a Team But Still Overwhelmed? How To Assign Ownership + Free Ride Friday
19:52

You’ve made the hires. You’ve got a great team ready to rock. So why are you still overworked? One of the trickier aspects of leading a growing business is handing off responsibility to new team members. For some of us, it’s hard because we don’t want to surrender control. But sometimes, we’re so eager to […]

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Dec 06, 2019
MBA1411 My Top 3 Vacations for Entrepreneurs
13:53

Everyone needs a break: especially entrepreneurs. This isn’t an episode that tells you where to go. This all about the types of vacations that are most restful, useful, and valuable for independent business people. These entrepreneur-friendly trip types will recharge your batteries, and accomplish the one goal of a true, proper vacation: sending you back […]

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Dec 05, 2019
MBA1410 Q&A Wednesday: How do I stay on top of my email with everything else I need to do?
13:26

We’ve all had the sensation: Inbox Dread. The knowledge that you’re so behind on emails, the list of black, bolded “unreads” will just be too much to bear.  How can you dig out of email overwhelm, and still get things done? It’s Q&A Wednesday, and we’re helping a listener who’s got 10 pounds of To-Dos […]

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Dec 04, 2019
MBA1409 My Top 5 Books for 2019
15:32

If you know our intrepid host Omar, you know he’s a reader. Omar plows through over 50 books each year, searching for those golden lessons that resonate and have a real impact. That’s because he believes a book has the greatest ROI in terms of professional development. For usually less than $20, you can learn […]

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Dec 03, 2019
1408 Guest Teacher: Suzanne Chadwick – How To Create a Stand-Out Brand Experience
15:58

The market is a crowded place. One of the first hurdles new entrepreneurs struggle with is the old classic: how the heck do you stand out? Fortunately, we’ve got an expert in just that. Suzanne Chadwick has turned standing out into a full-time occupation. She’s mastered the art of being memorable for the purpose of […]

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Dec 02, 2019
MBA1407 Where to Start When You Have No Ideas + Free Ride Friday
15:35

You know you want to start a business. But that’s about all you know. You’re not alone! So many people think that entrepreneurs start by having some grand product idea, but that’s rarely the case. More often, entrepreneurship starts with nothing more than the desire to be independent, and the chutzpah to go for it. […]

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Nov 29, 2019
MBA1406 3 Golden Rules When Starting a Software Company
16:21

Ready to start a software company? These are the most important things we learned from building ours! It took time to learn them. It took a lot of trial, and no small amount of error. Software as a product type has exploded, especially the SaaS (Software as a Service) model. For anyone looking to start […]

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Nov 28, 2019
MBA1405 Q&A Wednesday: How do I get a better work/life balance?
15:23

Entrepreneurs are in a tough spot.  We take on tremendous responsibility to improve our lives, but sometimes it comes at the expense of our lives. We know that a happy, healthy entrepreneur is more successful than an overworked one, but business doesn’t care when you need a break. We want freedom, but we chain ourselves […]

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Nov 27, 2019
MBA1404 How To Manage a Bad Day
14:17

Bad days will happen. What matters is how you respond. Our intrepid host, Omar, is no stranger to rough days at work. He’s learned how to feel it coming; the insurmountable To-Do list, the shift in mood, the feeling that nothing can go right while this particular sun is up. We’ve all been there. And […]

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Nov 26, 2019
MBA1403 Must Read: 12 Rules for Life by Jordan Peterson
19:31

It starts with posture.  Jordan Peterson is a controversial figure, ever since he left academia and touched many a nerve with his hugely successful self-help career. His landmark book, 12 Rules for Life, lays out a philosophy guided by deceptively simple advice — like standing up straight — rooted deeply in his interpretation of history, […]

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Nov 25, 2019
MBA1402 Is Growing Your Business Pages on Social Media Still Important? + Free Ride Friday
14:01

Social media is a fickle thing. One year it’s the key to your business, the next year all your “likes” don’t translate to a dime in sales. The social media Powers That Be (that’s Facebook, Insta, and the like) are constantly updating their algorithms and tweaking the way they determine how much of your content […]

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Nov 22, 2019
MBA1401 How to Start Getting on Stages
14:37

So you’re ready to speak in public. Kudos. Public speaking — especially at industry conferences — can be a massive brand-builder. It can turbo-charge your networking. It’s not for everyone, but the effects on a small business are undeniable. Somewhat surprisingly, it can also be the perfect way for introverted entrepreneurs to connect with people. […]

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Nov 21, 2019
MBA1400 Q&A Wednesday: Why is my website not getting any traffic?
13:47

It’s an SEO emergency! It’s the first big, scary challenge that many entrepreneurs face: how the heck to get people to your website. There are literally hundreds of millions of websites out there, many of which are filled with advice on how to get traffic.  But what can you do, right now, today, that’ll give […]

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Nov 20, 2019
MBA1399 Should You Write a Book in 2020?
14:17

“You should write a book.” “I could write a book.” “One day I’ll write a book.” We’ve all had the thought, the suggestion, even the plan. But as a marketing strategy, is it smart? Are books still relevant in a digital economy? Does the (considerable) time, effort, and money required to produce a book pay […]

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Nov 19, 2019
MBA1398 Guest Interview: Ramit Sethi – Creating Your Rich Life
45:13

What do personal finance, entrepreneurship, “money dials,” and the importance of fitness have in common? Answer: Ramit Sethi. If you’re a regular listener, you know our intrepid host, Omar, reads a ton of books. Perhaps the most impactful one for him was I Will Teach You to Be Rich by personal finance expert and course-selling […]

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Nov 18, 2019
MBA1397 4 Ways to Turn Your Business Around + Free Ride Friday
13:26

The best part about failing? It’s an opportunity to try something bold. If your business isn’t making it, you shouldn’t give up too soon. But you also shouldn’t keep trying the same strategies that got you into trouble in the first place. If you’re stuck in a ditch, it’s time to try something you wouldn’t […]

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Nov 15, 2019
MBA1396 What Is NPS, and How Can It Improve Your Customer Retention?
10:37

What’s your NPS? If you don’t know, you need to find out. Your “Net Promoter Score,” or NPS, is a simple but super-powerful metric for measuring…well, love. Based on a single-question survey, it gives you a snapshot of how much your current customers love your business. That’s all there is to it, but don’t let […]

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Nov 14, 2019
MBA1395 Q&A Wednesday: My churn is out of control. How do I reduce churn ASAP?
11:49

Don’t just look at growth. Look at churn. If the latter outpaces the former, you have a huge problem. Churn destroys businesses, even ones that grow at a decent pace.  If you don’t already know, churn is the rate at which a business loses recurring customers, like monthly subscribers. For these kinds of businesses, keeping […]

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Nov 13, 2019
MBA1394 Why Knowing Your Buyer’s Journey Is So Important
12:34

Sometimes, we forget to focus on the customers we already have. Your “buyer’s journey,” the steps your customers took from stranger to lead to revenue source, is crucial to keeping your business alive and thriving. Knowing exactly how you got people interested — and how you converted that interest into a sale — is the […]

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Nov 12, 2019
MBA1393 Guest Teacher: Jonathan Slain – How to Look Forward to the Next Recession
17:26

A recession is coming. That’s a fact. How do we know? Because a recession is always coming. Business is cyclical, and smart entrepreneurs don’t hope against economic downturns — they prepare for them. Jonathan Slain was hit hard by the Great Recession of 2008. After he got back on his feet, he realized that recession-proofing […]

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Nov 11, 2019
MBA1392 What Does Growing Too Fast Look Like? + Free Ride Friday
11:27

Catastrophic success is real — and dangerous. Unchecked growth has the same effect on a business as it does on a body: it overloads the systems and puts you at risk for collapse. Yes, growth is necessary for a business to survive. But if that growth isn’t sustainable, your business won’t survive it! That’s why […]

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Nov 08, 2019
MBA1391 Great Bonus Ideas For Your Offer
14:25

Sometimes, you’ve gotta sweeten the deal. But like literal sweeteners, bonuses have to be applied strategically. Today, we discuss how free swag, extra content, and other bonuses can move the needle on conversions. When a relatively small investment can motivate the right action and move people down the sales funnel, there’s no point in being […]

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Nov 07, 2019
MBA1390 Q&A Wednesday: My employee is asking for a HUGE raise. What do I do?
11:26

Do you know what your employees are worth?  It’s Q&A Wednesday, and one of our listeners has a valuable employee with an inconvenient request: a 40 (yes, 40) percent increase in salary. That’s a hard bargain to drive, but driven it is. What’s an entrepreneur to do when a crucial team member makes such a […]

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Nov 06, 2019
MBA1389 Recording Content While Traveling
12:41

Travel can be a great part of entrepreneurship. It can also hurt your content production — but only if you let it. You don’t have to choose between travel and content productivity. Whether you need to record podcasts or videos, you can stay on schedule with the right tools, the right tricks, and the right […]

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Nov 05, 2019
MBA1388 Must Read: Discipline Equals Freedom by Jocko Willink
12:40

Discipline isn’t scary. That’s a core belief of former Navy SEAL Jocko Willink, and the central message of his latest book, Discipline Equals Freedom. Willink has experienced the toughest kind of discipline, but it didn’t just help him succeed in the military. It showed him how to enjoy his life more. That’s right: discipline doesn’t […]

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Nov 04, 2019
MBA1387 The Dangers of Free + Free Ride Friday
15:48

“Free” can really cost you. If you’re giving away too much, it’s not just hurting your bottom line. It’s hurting your future chances of success by building an expectation you can’t escape. It’s also creating a very unfavorable impression about your product’s true value. Far more than the actual cost of a product that’s offered […]

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Nov 01, 2019
MBA1386 How to Fight and Beat Your Impostor Syndrome
16:41

You can do this. You are doing this. And it’s not a mistake. Impostor syndrome affects almost everyone, but it’s especially vicious among entrepreneurs. Because we’re off the beaten path, making our own decisions and living according to our own ideas, it can be very easy to start doubting ourselves. Without the support of a […]

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Oct 31, 2019
MBA1385 Q&A Wednesday: What businesses can I start without funding?
13:32

No rich parents or angel investors? You can still start a business. It’s Q&A Wednesday, and one listener wants to know what kinds of businesses you can start without a dime in funding. Well, we’ve got it down to about $100. With only that much, you can build the foundation of a business that can […]

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Oct 30, 2019
MBA1384 4 Simple Health Hacks That Will Improve Your Productivity
20:32

Tired? Sluggish? Over it? Here’s the thing about your health: not only is it more important than your business, it’s also crucial to your business. Unhealthy, fatigued, tired entrepreneurs simply don’t have the energy required to get things done. And that means your business suffers. Which raises the question: how can you get in entrepreneuring […]

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Oct 29, 2019
MBA1383 Guest Teacher: Tom Cronin – How to Handle Stress and Work in Peace
17:54

Stress hurts. That’s not a complaint; it’s a fact. Excessive mental and emotional stress — the kind that seems to permeate modern life and business — hurts you, and your business. It diminishes health, and it kills performance. If you are stressed, you are not at your best. Managing stress isn’t a luxury. For entrepreneurs, […]

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Oct 28, 2019
MBA1382 How Much Do You Really Need To Retire? + Free Ride Friday
14:34

Let’s talk about the endgame. No, not the vaguely disappointing superhero movie. We mean your ultimate, ultimate goal, your plan for the time period after you’ve made it in business, and are ready to rest on your laurels. We mean the “golden years” of retirement. Assuming you’ve got enough gold, that is. Don’t worry: this […]

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Oct 25, 2019
MBA1381 Hotels vs AirBnB for Business Travel
13:18

Travel: it’s one of the perks of entrepreneurship. But when your accommodations feel less like home and more like hassle, travel can quickly become a chore. Which brings us to a classic question: to AirBnB, or not to AirBnB? The disruptive home-sharing industry has made it so hotels are not your only option. But does […]

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Oct 24, 2019
MBA1380 Q&A Wednesday: I sell physical goods. How would webinars work for my business?
11:37

Think digital marketing is only for digital products? Come on now. Webinars work. We’re not saying that because we run a webinar software company, WebinarNinja (ok, we’re not only saying that because we run a webinar software company, WebinarNinja). We’re saying it because it’s true, and more entrepreneurs need to know.  Unfortunately, too many entrepreneurs […]

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Oct 23, 2019
MBA1379 Why Pay Less When You Can Pay More
13:31

No, today’s title is not a typo.  It’s a famous quote from marketer Dan Kennedy, whose understanding of value — and how to communicate it — made him one of the most successful copywriters ever. Kennedy understood that price isn’t just a number that represents profit. Price is also a signal, a window into something […]

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Oct 22, 2019
MBA1378 Must Read: The Trillion Dollar Coach by Eric Schmidt
16:28

What’s a great coach worth? Bill Campbell was a legend among legends. From coaching football to coaching the likes of Steve Jobs and Jeff Bezos, Campbell’s ability to get the absolute best out of people echoes across business today.  In Trillion Dollar Coach, Campbell’s coach-ees unpack what made his coaching so effective — and how […]

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Oct 21, 2019
MBA1377 Does Business Get Easier as You Grow? + Free Ride Friday
17:36

Spoiler alert. It doesn’t get better — but you do. If you’re an entrepreneur suffering from early-stage burnout, you may be asking yourself if this gets any easier. It’s an understandable question; sometimes, we plug away beyond the point of reason because we believe it’ll be worth it down the road. We work more, and […]

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Oct 18, 2019
MBA1376 3 Ways to Market Your Business with Podcasts
11:29

We are living in the Podcast Era — and smart marketers know it. We recently spoke at the Click Engage Convert digital marketing conference in Melbourne, and couldn’t wait to explain how podcasting changed everything for our business. In fact, our own $100 MBA Show producer gave a talk on exactly how to market via […]

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Oct 17, 2019
MBA1375 Q&A Wednesday: Where should I start with running Facebook ads?
12:33

You’ve heard that Facebook ads work. You’ve also heard they can be expensive, time-consuming, and hard to understand. Well, you heard right. But that doesn’t mean you can’t figure Facebook advertising out! It’s Q&A Wednesday, and we’re helping one listener tackle The Social Network, however imposing it might seem. Fortunately, we know how to test […]

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Oct 16, 2019
MBA1374 Creating Your Presentation Slides For a Conference Talk
16:34

Got stage time at a conference? It’s time to perfect your deck. If you’ve ever spoken at a conference, you know that the right slideshow can make all the difference. But too many people think that more is…well, more when it comes to your slides. They don’t realize that the best slides don’t say it […]

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Oct 15, 2019
MBA1373 Guest Teacher: Trivinia Barber – How to Create Business Momentum with Virtual Teams
15:48

Can’t get your business ball rolling? Maybe you need a (virtual) hand. A little help can mean the difference between staying on your current plateau and leveling up. In the early phases of building a business, it might feel premature to make hires. But there are affordable, practical options out there in the wide digital […]

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Oct 14, 2019
MBA1372 Negativity Detox For You and Your Business + Free Ride Friday
17:44

Negativity kills businesses (among other things). Negative, unhappy entrepreneurs are rarely successful. Negative, unhappy teams are rarely productive. The downsides to the downside are endless. And too often, we don’t address negativity in our businesses because we don’t see it in the first place.  Today, we discuss the subtle negative influences you might be missing, […]

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Oct 11, 2019
MBA1371 The Do’s and Don’ts of Comparison Pages
15:26

Comparison pages cut right to the point, showing why your product is better than the competition’s. But are they always effective? Spoiler alert: no, they’re not.  Unless you know what you’re doing, of course. Today, we discuss what makes a comparison page work, and why. So many small businesses try to use these pages as […]

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Oct 10, 2019
MBA1370 Q&A Wednesday: What should I spend my marketing budget on?
13:49

You’ve only got so much money to spend on marketing. How do you get the best ROI? It’s Q&A Wednesday, and we’re helping one listener figure out how to prioritize their marketing needs. Making those marketing dollars work efficiently is a must-have skill for any lean starter-upper, especially when you’re new to the scene. With […]

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Oct 09, 2019
MBA1369 What Exactly Is Great Service?
11:01

More and more, customer service is key to any business’s sustainability. Things are different now. As business niches down and democratizes, consumers simply expect more: more personal attention, more help, and more results. No matter the product or business, the bar for service is higher than ever before. The fact is, customer service can make […]

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Oct 08, 2019
MBA1368 Must Read: Extreme Revenue Growth by Victor Cheng
13:23

How can you create revenue momentum? If you’re ready to watch your revenue growth snowball, you need to have the right systems in place from Day One. That’s the subject of this week’s very readable, endlessly useful Must-Read book for entrepreneurs. Victor Cheng’s Extreme Revenue Growth is less of a book and more of a […]

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Oct 07, 2019
MBA1367 4 Print Marketing Tips To Save You Money + Free Ride Friday
13:33

Good ol’ fashioned print marketing: it still exists, even for digital entrepreneurs like us.  Unfortunately, it hasn’t gotten any cheaper. Anyone who’s ever purchased an ink cartridge knows how ridiculously expensive printing things can be. So what’s an entrepreneur to do when they need banners, flyers, t-shirts, business cards, and everything else? Today, we’ve got […]

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Oct 04, 2019
MBA1366 5 Marketing Blogs You Should Be Reading
14:25

Never stop learning. Part of being a successful entrepreneur is keeping up on the latest ways to be better at…well, everything. But especially marketing. Of course, there’s a ton of content out there, and roughly eighty bazillion “gurus” with blogs full of advice on how to market. That’s why today, we’re sharing the 5 blogs […]

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Oct 03, 2019
MBA1365 Q&A Wednesday: I can’t find a payment processor for a Nigeria-based business. Help?
11:22

We keep hearing it’s a global marketplace out there. Unfortunately, not all of the globe has access to the same resources and services that make entrepreneurship possible.  What’s an international business person to do? It’s Q&A Wednesday, and we’ve got a listener who can’t find a payment processor willing to do business with their Nigeria-based […]

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Oct 02, 2019
MBA1364 How To Compete In a Highly Competitive Market
12:53

There’s a ton of competition for you, but you’re ready to play anyway. So how do you win? If you’re diving into a crowded, highly competitive market (think fitness coaching or social media app development), there’s a single fact you have to accept: having a great product isn’t enough. You’ve got to have more than […]

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Oct 01, 2019
MBA1363 Guest Teacher: Steve Kaufmann – How To Learn A New Language
14:40

Every entrepreneur has a toolkit. Adding to that toolkit adds to your potential.  There’s one tool that’s undeniably valuable, and can instantly multiply your reach: speaking another language. Unfortunately, many entrepreneurs never think of it. Others don’t pursue it, because they’re afraid it’s too difficult. But without a doubt, learning a language can be huge […]

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Sep 30, 2019
MBA1362 3 Things You Can Learn From Netflix as a Business + Free Ride Friday
16:54

Netflix…am I right? I mean, they did it. They really did it. Netflix took a perfectly un-disrupted industry (movie rentals) and coolly demolished a corporate behemoth (remember Blockbuster?), seemingly without breaking a sweat. And before you knew it, they pivoted to pioneer an absolutely groundbreaking new way to deliver entertainment. Was it luck? Was it […]

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Sep 27, 2019
MBA1361 Why Every Company Is Becoming a Media Company
12:30

Billboards just won’t cut it anymore. Today, it seems like every kind of company is investing in media: everything from books to series to full-on films, all for marketing purposes. Is it a wise investment? Does someone who sells shoes or auto parts or coding courses need a movie to convert their audience?  Well, maybe. […]

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Sep 26, 2019
MBA1360 Q&A Wednesday: Do I need to have a registered business as a solopreneur?
11:27

Where’s the line between you and your business? Legally speaking, it’s a question worth asking. It’s Q&A Wednesday, and we’re helping one listener decide when it’s time to register a business as a separate entity from themselves. A solopreneur is still running a business, after all — even if it’s a one-person show. Of course, […]

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Sep 25, 2019
MBA1359 How To Form A Leave Policy That Works For Your Business
11:09

We all need a break. That includes your employees. As your team grows, it’s inevitable that your team members will ask for some downtime. For that reason, it’s important to have a set policy in place that defines when and how they can access a little R&R.  Plan for it now, and you’ll avoid problems […]

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Sep 24, 2019
MBA1358 Must Read: Shape Up by Ryan Singer
12:55

How did they do it? It’s a question entrepreneurs ask about other successful startups all the time. Very rarely do we get a full, honest answer. Even more rarely do we get an answer that’s completely original. But every once in a while… Shape Up by Ryan Singer is the true story of how the […]

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Sep 23, 2019
MBA1357 3 Big Things I Learned From Customer Interviews + Free Ride Friday
15:00

Market researchers obsess over figuring out what customers want. We have our own method. We just ask them. Customer interviews are an underutilized strategy that can cut right to the heart of product development. When you get on the phone and learn exactly what customers like — and don’t like — you can guide your […]

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Sep 20, 2019
MBA1356 Grandfathering Your Customers, Revisited
11:12

We all love our customers — especially the ones who first bought our products and helped us build the foundation of our business. But “grandfathering,” the policy of keeping prices eternally low for those early adopters, may not be a sustainable long-term strategy. Your business has to grow, change, and evolve. Usually, that means prices […]

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Sep 19, 2019
MBA1355 Q&A Wednesday: How do I learn to say no?
12:54

Enough already! When you’re new to business, it can feel impossible to turn anything, or anyone, down. But if you’re not careful, you can “yes” yourself into a total productivity breakdown — leaving your business worse off than if you’d simply had the courage to say “no.” It’s Q&A Wednesday, and we’re helping a classic […]

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Sep 18, 2019
MBA1354 Should You Hire a Marketing Agency or Hire In-House?
17:28

Marketing: should you hire out, or hire in? It’s kind of like deciding whether to cook or call for takeout. On the one hand, you have ease, convenience, and the experience of specialists. On the other, you have a chance to create something that’s yours — something truly grounded in your own business and message.  […]

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Sep 17, 2019
MBA1353 Must Read: The Go-Giver by Bob Burg
15:05

What are you worth? That’s the essential question of this week’s Must-Read book for entrepreneurs, Bob Burg’s The Go-Giver. It’s a book that’s simple, highly readable, digestible, and fun. But the lessons it imparts are as profound as they are practical. Honestly, it’s a book we couldn’t wait to read and review. Burg is a […]

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Sep 16, 2019
MBA1352 Are You Doing Your Job as CEO? + Free Ride Friday!
18:01

What’s a leader’s job? As our business grows, we can find ourselves plateauing. That’s because a business founder has to make a difficult transition: at first, you’re the person responsible for everything. But ultimately, you have to let go of more and more responsibilities, handing them off so that you can focus on bigger, broader […]

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Sep 13, 2019
MBA1351 Does Your Offer Address the Biggest Pain Point?
14:17

Before you try to sell, ask yourself: what’s the point? All products, and all marketing, should address the pain point. It’s about being customer-centric. Customers will choose your business if they think it offers the best cure for their pain. In other words, customers ultimately don’t want the most features or the coolest look or […]

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Sep 12, 2019
MBA1350 Q&A Wednesday: How do you deal with cold email pitches?
11:47

It’s gonna happen. If you make even a modest name for yourself in business or media, your inbox will become a very crowded place.  Potential investors, partners, and guest writers and speakers will find your email address and fire away. We all want to network, but networking strategically is tough when you have a thousand […]

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Sep 11, 2019
MBA1349 Should You Build Your Website with Webflow?
19:56

What’s the right website hosting platform for you business? There’s no shortage of options. Recently, we pondered whether Webflow would be a better fit for certain businesses, including ours. Omar did some intense research, comparing and contrasting Webflow with WordPress, Weebly, and the rest. The results are an in-depth lesson on what makes this platform […]

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Sep 10, 2019
MBA1348 Guest Teacher: Nir Eyal- How to become Indistractable
20:14

Every one of your goals depends on mastering one skill: what we normally call “focus.” Nir Eyal thinks of it a little differently. He knows that cutting out distractions and getting in the zone is the key that unlocks all doors. But rather than “focus,” he refers to “traction” — as in, the opposite of […]

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Sep 09, 2019
MBA1347 Is it Better To Be The Best at One Thing or Good at Many? + Free Ride Friday!
14:20

Who wins in business: the jack of all trades, or the master of one? It’s one of the most important questions an entrepreneur can ask about their business. Should your product be defined by versatility, mass appeal, and all-around utility? Or is it best to make your product uniquely, unbeatably awesome at solving one particular […]

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Sep 06, 2019
MBA1346 4 Essentials When Hiring a Developer
13:47

What makes a good developer? More importantly, how can you find one? If you’re building an app, a website, or any other kind of digital product, your business is only as good as your devs. We know — we’ve spent the last several years building our own webinar software, including a radical top-down redesign that […]

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Sep 05, 2019
MBA1345 Q&A Wednesday: Is my blog working? How do I know?
13:49

If your content isn’t marketing, you’re not content marketing.  Blogs are fun to write, and valuable for your audience. But if they aren’t converting, they’re worth bupkus to your business. Today, we discuss how to move past the “spray and pray” method of throwing content into the wind, hoping for results. It’s time to start […]

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Sep 04, 2019
MBA1344 How to Create Momentum in Your Business
14:40

We all want to move our business forward. But true success means reaching a point where your business moves itself forward.  That’s momentum, and that’s the topic of today’s episode. At some point, you need to stop pushing the boulder uphill, and get over the hump. There’s a way of working that encourages this — […]

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Sep 03, 2019
MBA1343 Must Read: Explosive Growth by Cliff Lerner
18:19

How do people make it in business? Every once in a while, a successful entrepreneur writes a book that helps answer that question. Explosive Growth has a title that sounds like it’s a bit much, but the content lives up to it. Clif Lerner is a startup founder who’s had his share of failures (and […]

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Sep 02, 2019
MBA1342 How To Use Podcasting To Make More B2B Sales + Free Ride Friday!
15:08

Most people think of podcasting as more of a B2C thing, reaching out to a wide audience of consumers to establish your reputation.  But we’ve got a secret: podcasts are incredible marketing tools for B2B sales, too! Selling to other businesses is all about relationships and networking. As it turns out, hosting a popular podcast […]

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Aug 30, 2019
MBA1341 How to Have a Free Plan Alternative That Won’t Cost You Money
15:34

Thinking about offering a free version of your service? Do the math first. A free plan for your recurring payment/subscription model can be an incredible marketing and sales tool. Just ask Google: the free service can haul potential paying customers in by the bazillions.  But it only works if the freebies convert.  Every day, your […]

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Aug 29, 2019
MBA1340 Q&A Wednesday: How can I convince a customer they don’t need a refund?
16:49

Refund requests happen. They’re unavoidable. But how you respond can make all the difference in the success of your business. It’s Q&A Wednesday, and we’re helping one listener learn how to turn those refund requests into opportunities — to keep the sale, to keep the customer, or to improve your company’s reputation in the long […]

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Aug 28, 2019
MBA1339 Not Enough Time? How To Add More Hours to Your Day.
13:50

So. Little. Time. It’s every entrepreneur’s curse. But there might be more time than you think — if you know how to manage it properly. We all wish there were more than 24 hours in a day, and we’ve all hit our pillows anxious about what we didn’t accomplish.  But there is hope. There is […]

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Aug 27, 2019
MBA1338 Guest Teacher: Ali Smith- Tips to Avoid A Trademark ‘War of Words’
17:15

When it comes to branding, words are everything. Trademark rules are complicated, and new entrepreneurs face two dangers when choosing company names, product names, and any other brand-identifying language. First, there’s the risk of running afoul of trademark laws. More likely, though, is the brand-killing possibility of not protecting your own business’s uniqueness from potential […]

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Aug 26, 2019
MBA1337 Do Business Lunches & Dinners Still Work? + Free Ride Friday!
15:36

The business meal: effective relationship builder, or Mad Men throwback? While the 3-martini lunches of the past may no longer be in vogue, buying someone a meal can be an incredibly good investment. A meal can add a layer of personal connection that’s often missing from today’s mostly virtual business relationships. It can open doors. […]

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Aug 23, 2019
MBA1336 Is Gated Content a Good Idea?
14:19

We usually think of content as something we give away. But should you be getting something in return, besides exposure? Today, we discuss whether to build the wall — the paywall, that is. Or at the very least, whether you should require an email address or other opt-in to access your premium content. Does it […]

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Aug 22, 2019
MBA1335 Q&A Wednesday: I am a business coach. What is the best laptop to buy?
16:50

Success requires the right tools. For entrepreneurs, tool #1 is usually the laptop.  It’s Q&A Wednesday, and we’re helping one listener decide which laptop is best for her business. She’s an online coach, so her window to the online world will have a major effect on her business.  With so many options and so many […]

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Aug 21, 2019
MBA1334 Why We Decided Against Renting an Office
15:34

We work from home. Why? More importantly, should you? Some of the reasons are obvious, like the convenience of having no commute and the money saved on renting a space. But those aren’t the only reasons we’ve chosen to run our entire business — remote team included — from the same building in which we […]

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Aug 20, 2019
MBA1333 Guest Teacher: Laura B. Janusek- How to Estimate How Long a Group Project Will Take
19:21

How long will this take? It’s a question we have to ask about every task, big or small. One of the toughest parts of managing a team is coordinating a long-term project with some sense of timeliness. Multiple people, multiple agendas, all adding up to one result.  It can’t take too long, but it can’t […]

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Aug 19, 2019
MBA1332 What is TikTok and Do You Need To Start Using It? + Free Ride Friday!
14:15

Social media can be hard to keep up with. But for entrepreneurs, every marketing opportunity counts.  So what’s up with TikTok? There’s always a “next big thing” in social media, and many platforms are more hype than usefulness. But TikTok is making waves, and its success has reached a point where ignoring it is no […]

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Aug 16, 2019
MBA1331 My Top 5 Free Productivity Tools
15:24

Get better at what you do. Get faster. Get more efficient.  Get things done. Today, we’re highlighting the 5 best productivity tools an entrepreneur could ask for — when the budget is $0. It’s almost shocking that these tools are free, because the value they add is incalculable. At zero cost to you, you can […]

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Aug 15, 2019
MBA1330 Q&A Wednesday: How do I get ready to take the leap into business?
13:28

Entrepreneurship is challenging. But the biggest challenge is the mental challenge to leave guaranteed outcomes behind, and strike out on your own. It’s Q&A Wednesday, and we’ve got a risk-averse listener who’s terrified of failing in business. He needs to know how to bridge the emotional gap between a comfortable day job and the wild […]

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Aug 14, 2019
MBA1329 How to Reclaim Your Weekends
15:29

You busted your butt. You worked the long hours. You poured yourself into your business. Now, it’s going well. Time to take some of that time back. It may take some serious effort to get a startup started, but once that business is off the ground, you deserve to refocus on your own life and […]

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Aug 13, 2019
MBA1328 Guest Teacher: Jaryd Krause-How To Buy Website Businesses Instead Of Building Them
18:18

You don’t need to start a business to be an entrepreneur. You just need to find one. Sometimes, there’s an alternative path we just don’t see. Jaryd Krause saw one, as a working plumber who wanted to get into business for himself. Instead of creating a whole new operation from scratch, he got into the […]

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Aug 12, 2019
MBA1327 Why Apple Is Still The Most Profitable Company In the World + Free Ride Friday!
18:47

Apple does not sell the most devices. Apple does not bring in the most revenue. Apple does not dominate the market.  But Apple makes more money than literally every other company. Today, we discuss how, and what it can mean for you. Your business isn’t the size of Apple’s, but the profit strategy Apple uses […]

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Aug 09, 2019
MBA1326 How to Please Your Customers in Their First 5 Minutes
14:09

It might’ve taken months, or more, to earn a customer’s business — but you don’t have that long to make sure you keep it. The first phase after the initial transaction is where the most important impressions are made. Before the purchase, the customer’s excitement about your product is theoretical. Once money has changed hands, […]

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Aug 08, 2019
MBA1325 Q&A Wednesday: HELP! I have a huge project with no framework or instructions. Where do I start?
10:57

A big project is like a big meal: you can’t swallow it all at once. When the task before you is huge, where do you start? It’s Q&A Wednesday! We’ve got a question from a listener with a conventional job, but a problem that’s very common in entrepreneurship. Our listener’s new boss wants her to […]

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Aug 07, 2019
MBA1324 How to Stay Motivated with Large Projects
12:33

Staying focused and motivated over the course of long projects is one of those skills an entrepreneur simply has to have. It’s one of the key differences between entrepreneurship and conventional work — you’re responsible for the long term, not just the day’s or week’s to-do list.  That said, we understand how tough it can […]

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Aug 06, 2019
MBA1323 Guest Teacher: Shaan Patel- How To Build A 7-Figure Side Hustle Without Quitting Your Full-Time Day Job
18:25

Interested in entrepreneurship, but afraid to quit your day job? We’ve got incredible news: you don’t have to.  This week’s special guest, Shaan Patel, built a multimillion-dollar business on the side, while working full-time as a doctor. He’s the cofounder of ClearHat digital marketing, a best-selling author, and a successful Shark Tank contestant — and […]

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Aug 05, 2019
MBA1322 Where to Find Your Next Business + Free Ride Friday!
13:31

In many ways, the earliest phase of starting a new business is the most fun. The possibilities are endless. The sky’s the limit. The only boundaries are imagination.  But eventually, you have to make a decision. Today, we discuss some general, universal truths we’ve discovered in the course of founding multiple businesses. We’ll share what […]

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Aug 02, 2019
MBA1321 5 Ways To Save When Hiring
11:59

Finding great employees takes time and money. But are you getting the most from your hiring budget? No entrepreneur should be afraid of investing in great team members. That said, there are smarter, less costly ways to find the right fit. With a little knowledge, you can save thousands that would otherwise be wasted on […]

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Aug 01, 2019
MBA1320 Q&A Wednesday: Hey Omar! What’s your office setup look like?
12:41

Your workspace matters. Efficiency, productivity, and overall well-being are greatly influenced by the feng shui of your office.  It’s Q&A Wednesday, and one listener is curious about our own setup, specifically the workspace of our intrepid host, Omar. Over the years, Omar’s tried different arrangements to facilitate writing, podcasting, video recording, and everything else. His […]

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Jul 31, 2019
MBA1319 How to Give Your Site a Quick SEO Boost
11:35

SEO means traffic, and traffic means sales. If you’ve hit an SEO plateau, we can help. Today, we offer a few simple fixes that can really move the needle on your website. Search Engine Optimization is a cottage industry, with loads of experts claiming to have the “secret” to getting your site noticed by Google, […]

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Jul 30, 2019
MBA1318 Guest Teacher: Mark Thompson- 8 Ways to Increase Your Customer Lifetime Value
19:55

Are you getting the most from your customers?  Don’t be shy: when your product delivers, customers have no problem rewarding you. If they can invest in even more value from your business, that’s a win-win. But as the business owner, you can’t just expect customers to offer you more revenue.  You’ve got to make a […]

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Jul 29, 2019
MBA1317 How to Take a Content Creation Break + Free Ride Friday!
14:37

Every entrepreneur knows you gotta keep the marketing content coming. But life being life, everyone needs a break sometimes. So how can you pump the brakes without losing momentum — and disappointing your audience? There is a way. Whether you host a podcast, write a blog, or run a YouTube channel, a little planning can […]

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Jul 26, 2019
MBA1316 Upgrading Your Website Hosting When You Grow
13:05

You have too much website traffic. What a great problem to have! As your business grows, so will your site hosting needs. You can’t afford to have a slow website that loses all the traffic you’ve worked so hard to gain. This is one of those crucial conversion turning points, when the fruits of your […]

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Jul 25, 2019
MBA1315 Q&A Wednesday: I don’t enjoy writing. Can I hire out a writer for my blog?
11:53

Writing ain’t easy, but it’s necessary. It’s Q&A Wednesday, and one listener wants to know if it’s ok to farm out the blogging. The written word is irreplaceable as a form of marketing content, especially when it comes to SEO. People love blogs — and so does Google. But if you’re not a natural wordsmith, […]

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Jul 24, 2019
MBA1314 5 Low Cost Ways to Boost Team Morale
15:21

Motivation: it’s not all about the money. When you’re running a lean startup, every cent counts — and there often aren’t that many of them. Plugging away day after day for a long-term result can get tiring, even demotivating for your staff. So how can you keep your team genuinely excited about what they do, […]

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Jul 23, 2019
MBA1313 Guest Teacher: Anne Grady- Stop Reacting to Office Drama
17:26

Office drama is unavoidable. But how you respond to it is your choice. Today, we have a ridiculously qualified guest teacher, Anne Grady. She’s a speaker, consultant, and academic with more expertise on the psychology of intra-office relations than just about anyone. Grady is here to explain  how to proactively head off the drama, and […]

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Jul 22, 2019
MBA1312 Are You Ready To Start a Business? + Free Ride Friday!
16:58

Are you ready for this. Really ready? Here at The $100MBA Show, we don’t sell “the dream.” We want our audience to go into business for themselves armed with the knowledge they need. Sometimes, that means asking extremely tough questions, and accepting the honest answers for better or worse. If you don’t go in confident […]

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Jul 19, 2019
MBA1311 Should You Start Using Quizzes for Lead Generation?
13:37

Which Spice Girl are you? Which Skittles color matches your personality?  Take our quiz and find out! Many, many companies and websites use quizzes to capture email addresses. But for all their silliness, is there a serious lead generation strategy here? We’ve been researching this method in-depth recently, and we thought we’d share our findings.  […]

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Jul 18, 2019
MBA1310 Q&A Wednesday: Can I sell my course without being an overhyped sales personality?
18:04

Nobody likes a huckster. There’s an unfortunate trend in the online course business: hype-heavy “personalities” trying to seduce their audience with flair instead of substance. In this week’s Q&A, one listener wants to know how to sell a course on its merits, with a marketing strategy that’s more genuine, more serious, and more respectable. We […]

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Jul 17, 2019
MBA1309 Your Procedure When Someone Leaves Your Company
14:13

All things come to an end, including employment. When the inevitable parting of ways occurs, you shouldn’t just wing it.  For the sake of your team, you need a plan. Today, we discuss what procedures your business should have in place when someone moves on, retires, or has to be let go. Intentionally managing the […]

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Jul 16, 2019
MBA1308 Guest Teacher: Justin Lokitz- How to Create a Go-To Market Strategy by Developing Multiple Business Model Options
19:43

Every entrepreneur tries to validate their product idea before they try to sell it. But what about validating your potential business model? Today’s special guest teacher, Justin Lokitz, believes that business model validation is just as important as product idea validation. And just as the idea validation process can reveal tweaks or alternatives that improve […]

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Jul 15, 2019
MBA1307 How To Stop Second Guessing Yourself + Free Ride Friday!
15:02

If there’s one quality every entrepreneur needs, it’s decisiveness. Going into business for yourself is a bold decision, the first of many. As an entrepreneur, you’ll have so many important decisions to make — and you don’t have time to mull them over for too long. For every huge call you have to make, there’s […]

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Jul 12, 2019
MBA1306 Does Your Business Need a Sales Team?
17:17

Sales is changing. As business models evolve, and lean startups do more with fewer people, is the dedicated sales team a thing of the past? It depends. Today, we discuss when businesses need a full-time sales team, regardless of the product. In some cases, the ROI simply isn’t there. In others, it’s well worth the […]

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Jul 11, 2019
MBA1305 Q&A Wednesday: Should I attend a mastermind retreat that costs $5K?
14:59

Mastermind groups are all the rage, but are they worth the (sometimes hefty) price tags? This week’s Q&A comes from a listener who has an opportunity to attend a pretty exclusive Mastermind, at a pretty substantial cost. At $5,000, it’s worth taking a moment to make sure it’s a good investment.  Fortunately, our intrepid host […]

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Jul 10, 2019
MBA1304 How to Improve Customer Retention Quickly
12:29

Is your business leaking? We’re gonna say it: Customer retention is just as important as customer acquisition. If you’ve got a churn problem, the time, money, and effort you put into attracting and converting is being wasted.  Let’s put a stop to that, now! Whether you run a subscription or service-based business that depends on […]

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Jul 09, 2019
MBA1303 Must Read: Jobs to Be Done by Anthony W. Ulwick
14:44

Your product might be the most important employee. There’s a new approach to product development and marketing. Rather than focus on features, or even benefits, this new outlook takes it a step further. Your product has a job. The customer is the employer. Your success will depend on what kind of “employee” your product is. […]

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Jul 08, 2019
MBA1302 How to Make Video Creation Easier + Free Ride Friday!
19:26

At this point in the content marketing game, video isn’t an option: it’s a requirement. Video content works to help you build an audience. As we like to point out, YouTube is technically the world’s second-largest search engine after Google. But we also know how difficult, intimidating, and time-consuming video production can be. We’ve struggled […]

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Jul 05, 2019
MBA1301 How to Hire a Great Executive Assistant
16:21

For entrepreneurs, time is the single most valuable resource. So how can you get more of it? Executive assistants are not just for Fortune 500 CEOs. Any time you can get work off your plate, it’s an opportunity to spend more time doing more important things. To hire an assistant is to buy time — […]

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Jul 04, 2019
MBA1300 Q&A Wednesday: What are the pros and cons of bootstrapping my business?
14:43

Go it alone, or get some help? Every entrepreneur has to ask this question, and the answer isn’t always obvious. It’s Q&A Wednesday, and one listener is weighing the ups and downs of full independence. When you “bootstrap” your business (as we did), you have total freedom, and total control. No investors, no loans, nada. […]

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Jul 03, 2019
MBA1299 Are You Happy with Your Business?
14:21

If a question seems scary, it’s probably worth asking. So be honest — are you really happy? This deep, fundamental question is a must-ask every so often. When you first get into independent business, the initial excitement is great. But that early buzz fades, and as the long-term reality of entrepreneurship sets in, you have […]

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Jul 02, 2019
MBA1298 Guest Teacher: Sarah Wirth- How to Use Feedback to Drive Improvement
19:50

Your team won’t improve on its own. That’s the task of leadership: to get the best from your team by helping them grow. Sarah Wirth is a professional development expert with extensive coaching and corporate experience. Today, she’s here to show us how to deliver the kind of feedback that gets results — but doesn’t […]

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Jul 01, 2019
MBA1297 Build an Audience First or Product First? + Free Ride Friday!
11:58

When you’re starting a business, there’s a big, fundamental question you have to ask before you do anything else: build the audience first, or the product? There are advantages to both options. In fact, we’ve built businesses both ways, and seen all the ways each approach can go right and wrong. In the end, we […]

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Jun 28, 2019
MBA1296 4 Takeaways From Our First Team Retreat
17:54

Considering a team retreat? We just got back from our first, and we learned a ton. We took the whole team to Bali, Indonesia for some work, play, and all-around bonding. From all over the globe, our remote employees flew in and met face-to-face for the first time ever. Organizing the trip was no small […]

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Jun 27, 2019
MBA1295 Q&A Wednesday: Should I start with live or automated webinars?
12:20

Webinars work! When it comes to connecting with an audience, converting them into customers, and keeping them around, you can’t beat the personal touch of a webinar. But if you’re new to the webinar game, should you jump right into live webinars? Or is it safer and smarter to use the pre-recorded version at first? […]

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Jun 26, 2019
MBA1294 Should You Offer Your Product in Different Languages?
12:50

Are you missing out on millions of potential customers because you don’t speak their language? Whether you sell books, courses, or even services, translating your content could open doors. But the time and effort required might not make sense, depending on the business. Today, we discuss when investing in translation can net serious returns. It’s […]

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Jun 25, 2019
MBA1293 Must Read: Product-Led Growth by Wes Bush
13:16

What if your product could do the sales and marketing for you? That’s the premise of this week’s Must-Read book for entrepreneurs, Product-Led Growth by Wes Bush. It ranks pretty high on our all-time list of great business books, because it explains a breakthrough marketing strategy in a way that’s highly readable, fun, and immediately […]

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Jun 24, 2019
MBA1292 Getting Your Team On Board with Your Vision + Free Ride Friday!
13:47

The toughest part of being a leader? Leading. It’s one thing to have a vision, and the ability to pay people to carry out tasks. Anyone can do that. But truly building a motivated team that can sustain a business long-term takes something more. It takes genuine, emotional buy-in from the employees. So how do […]

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Jun 21, 2019
MBA1291 What Celebrity Chefs Can Teach Us About Making More Revenue
12:53

As we like to preach, exchanging time for money is just about the worst deal in business. No other kind of entrepreneur understands that better than the celebrity chef. From Ramsay to Oliver to Ray, these entrepreneurs used their talent to generate passive income, rather than just punching the clock in a restaurant forever. They […]

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Jun 20, 2019
MBA1290 Q&A Wednesday: I get asked to speak on stage but I hate it. What should I do?
12:20

Hate public speaking? You’re not the only one. It’s Q&A Wednesday, and we’re helping one listener who’s got a perfect opportunity to raise brand awareness, gain credibility, and get that all-important exposure. Thing is, it means talking in front of people. For many of us, there’s nothing more intimidating. Is there any way out of […]

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Jun 19, 2019
MBA1289 How to Get to $5K a Month as Fast as Possible
14:32

The key to sustainable small business: minimum profitability. The $5k per month mark is a crucial one, known as the “escape velocity” at which revenue generation is strong enough to actually, truly sustain a company. If your business can make it to $5k quickly, you’ll know for sure whether it’s a winner, or if it’s […]

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Jun 18, 2019
MBA1288 Guest Teacher: Nancy Gathecha- 5 Best Practices to Simplify Social Media For Business
20:32

Social media marketing: we all have a vague idea that it can work. But without a good strategy, it can be a massive waste of time and resources. Today, we’ve got a guest teacher who can help. Nancy Gathecha is a Germany-based consultant and author who knows how to get the most out of social […]

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Jun 17, 2019
MBA1287 Starting a YouTube Channel in a Competitive Market +Free Ride Friday!
15:10

If you’re not on YouTube, you’re not marketing. YouTube is the second biggest search engine in the world, after Google. And just as every entrepreneur seeks to climb the ranks of the Big G, you should be putting content onto humanity’s favorite video platform. The only problem: there’s a ton of people doing exactly that. […]

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Jun 14, 2019
MBA1286 Is the Future of Social Media Private?
13:09

Social media is changing. So is social media marketing. If you’ve seen the news, you know that Facebook, Twitter, and the rest are doing a walk of shame after failing to protect user privacy. And as the public generally gets tired of overexposure, the social media world is shifting to something more segmented, more clustered, […]

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Jun 13, 2019
MBA1285 Q&A Wednesday: How do I get reviews and testimonials for my product?
12:25

Social proof is a marketing must. So how do you get it? It’s Q&A Wednesday, and one listener needs reviews and testimonials for their website. Whether it’s for your homepage, or just to get your credibility going on review-heavy sites like Yelp or Amazon, you need evangelists. Otherwise, it’s just your word against the competition’s. […]

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Jun 12, 2019
MBA1284 Why You Would Want to Keep Your Business Small
14:33

Sometimes, a small business should stay that way. Not everything has to scale. Entrepreneurship isn’t about creating the biggest company possible; it’s about creating the life you want for yourself. And if that life doesn’t involve making billions, or running a national business empire…you’re not alone. Today, we discuss why one size (size L) doesn’t […]

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Jun 11, 2019
MBA1283 Must Read: Lincoln on Leadership by Donald T. Phillips
12:44

We’re all great leaders when things are going well. But how does a great leader handle a crisis? If you’re looking for an overall leadership model, you shouldn’t look any further than Abraham Lincoln. As President, he led his nation through the worst-case scenario: a necessary but devastating civil war. Along the way, he had […]

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Jun 10, 2019
MBA1282 Refining Your Messaging to Attract Your Ideal Customers + Free Ride Friday!
11:54

You don’t need to reach the most customers. You need to reach the right customers. Big-tent marketing, reaching out to the widest audience possible, is a thing of the past. Modern marketing is all about targeted campaigns aimed at people who would love your product specifically. If you try to speak to everyone, you’ll speak […]

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Jun 07, 2019
MBA1281 Nail Your Value Metric and Make More Revenue
13:53

There’s a powerful number you have to discover: your product’s value metric. The value metric is the exact measure, in dollars and cents, of what your product is worth to customers. It’s not what the product is worth in raw materials, or what it costs in overhead, or even its monetary ROI. It’s simply how […]

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Jun 06, 2019
MBA1280 Q&A Wednesday: Can I start a business without being the face of it?
13:06

We talk a lot about the importance of personal branding. But do you have to be the face of your business? Yes and no. It’s Q&A Wednesday, and one listener has a great product idea but no desire to stand in front of the crowd. Think of all the brands that succeed in large part […]

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Jun 05, 2019
MBA1279 How To Get The Best Out of An Interview Candidate
13:57

Interviews can be tough…for the interviewer. There’s nothing more awkward than struggling to find out if the person you’re interviewing is right for the job. Even worse, passing on the perfect fit because you didn’t get the information you needed is just plain tragic. So how can you make sure to draw out the very […]

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Jun 04, 2019
MBA1278 Guest Teacher: Heather Saffer- PR Hacking: How To Score Free PR Without Hiring An Expensive Publicist
17:53

You can’t just sell the product. You have to sell your story. Heather Saffer is the queen of DIY public relations. Without any help from high-priced professionals, she managed to tell a tale that built a narrative foundation for her brand. As an entrepreneur, author, and reality TV personality, she’s mastered the art of being […]

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Jun 03, 2019
MBA1277 Does Your Business Have a Diversity Problem? + Free Ride Friday!
12:24

It’s time to put aside politics, and focus on business. Diversity matters. Monoculture is a weakness. Diversity is just as important for your business goals as it is for anyone’s social goals. Today, we’ll explain why a team that looks, acts, and thinks the same has trouble innovating. We’ll also bust one of the ugliest, […]

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May 31, 2019
MBA1276 How to Stop Procrastination Every Time
17:32

You’ll get around to it…right? Of course not. Procrastination is a classic business-killer, one that’s derailed many an entrepreneurial dream before it even got anywhere. The road to independent success is littered with fallen entrepreneurs who just never got around to this, that, or the other thing. If that’s a problem for you, it’s time […]

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May 30, 2019
MBA1275 Q&A Wednesday: How do you get mentions and write ups on popular websites?
13:55

Our humble little business has been mentioned (positively) by some of the biggest dogs in business media. Forbes, HuffPo, and the like have kind words for us, and we’re proud. So how the heck did that happen? It’s Q&A Wednesday, and one listener wants to know how to replicate that positive attention. The obvious boost […]

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May 29, 2019
MBA1274 Why You Should Get Your Business Ready for Sale Now
14:21

It’s time to get ready to sell your business. We’re serious. Even if you are nowhere near moving on from your current enterprise, it’s important to keep your business in selling shape. Keeping your business super organized is just good practice. Being sell-ready isn’t something you should do right before it’s time to sell — […]

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May 28, 2019
MBA1273 Must Read: Digital Minimalism by Cal Newport
15:33

It’s time to clean up your digital life. Digital distractions are deceptive. Because they don’t take up physical space, it can seem like they’re not overwhelming you the way, say, laundry or tchotchke can. But if random websites, social media platforms, and online services are wasting your time, they need to go. Seriously — digital […]

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May 27, 2019
MBA1272 How to Market for Free with Quora + Free Ride Friday!
14:05

You’ve seen it in your search returns. Quora is a massive online forum, where potential customers ask about anything and everything under the sun. It’s also a traffic crossroads that’s just waiting for you to tap in. You can use Quora to drive your marketing for even less than you’d spend on conventional marketing efforts. […]

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May 24, 2019
MBA1271 What to Say To a Customer When You’ve Failed Them
12:35

It’s gonna happen. Whether it’s your fault or not, some customers will use your product and come away disappointed. What matters is what you do next. Customer satisfaction is your responsibility, even when dissatisfaction isn’t your fault. Planning in advance for how to address it can be the difference between a business that lasts and […]

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May 23, 2019
MBA1270 Q&A Wednesday: How much do I charge for my paid webinars?
13:01

You’ve used free webinars to build your audience and establish yourself as a trusted source of information. Now, you’re ready to take it to the next level and start charging. It’s Q&A Wednesday, and one listener wants to know what a paid webinar should cost. Charging for webinars is a huge step forward, creating opportunities […]

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May 22, 2019
MBA1269 Do The Price Increase Experiment
11:12

Are you charging enough? Entrepreneurs can get a little nervous about raising prices. But there’s a way to find out how high you can go that’s low-risk, high-yield, and potentially eye-opening. If your business needs an influx of revenue, consider doing a little experiment in price increase. We’ll show you how. You might worry that […]

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May 21, 2019
MBA1268 Must Read: Extreme Ownership by Jocko Willink
15:52

A business owner owns a business. A business leader owns its performance. We can apply lessons from all avenues of life to business. The military is no exception. Jocko Willink is a decorated Navy SEAL from one of the elite group’s most honored units. After his service, he took what he learned in the field […]

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May 20, 2019
MBA1267 Why You Need To Keep Changing Your Friends + Free Ride Friday!
16:53

The company you keep affects the company you want to build. Your friends make a difference. Before you balk at the title, this episode isn’t about growing a cold heart and forgetting about the people closest to you. It’s about making sure that the circles you spend your time in propel you forward, rather than […]

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May 17, 2019
MBA1266 Should You Be Using a Chat Bot on Your Site?
12:39

Whether it’s marketing, sales, onboarding, or support, communication is key. Enter the chatbot, considered by many to be a communications shortcut for your website. They’re ubiquitous now: those little bottom-right corner bubbles that offer to answer questions and otherwise help a visitor along their journey. Thing is, they’re not human. They’re AI, with varying levels […]

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May 16, 2019
MBA1265 Q&A Wednesday: What have been your biggest regrets in business?
12:36

“I wish I had done that differently.” It’s a phrase any entrepreneur with any real experience has thought, or said, more than once. Independent business is all about screwing up, learning from it, and applying the lesson. Here at the $100 MBA, we are no exception. It’s Q&A Wednesday, and one listener wants to know […]

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May 15, 2019
MBA1264 5 Takeaways From MicroConf 2019
19:45

Conferences are always opportunities. Mostly to network, but often, to learn. MicroConf, the annual conference for small (mostly software) businesses, lived up to the potential. Our intrepid host Omar made the trip to Sin City for MicroConf 2019, and he picked up some seriously valuable lessons. He was invited as a speaker, but couldn’t pass […]

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May 14, 2019
MBA1263 Guest Teacher: Ken Coleman – How to Use the Proximity Principle to go from Day Job to Dream Job
22:02

The career you want is closer than you think. It’s only as far away as the right people. Today’s special guest teacher, Ken Coleman, believes that proximity is the key to moving forward. Whether you’re transitioning from side hustle to full-time entrepreneurship, or just getting into business for yourself, proximity is everything. Find the right […]

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May 13, 2019
MBA1262 Is it OK to Lower Your Prices? + Free Ride Friday!
12:48

Every business owner would love to get more money for each unit they sell. Raising your prices is understood to be a natural part of growth as the years go by. But what about lowering them? Is it ever appropriate? Is it ever smart? It’s easy to assume that lowering prices sends a bad signal, […]

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May 10, 2019
MBA1261 Should You Work When on Vacation?
13:17

Entrepreneurship is a full-time gig. But is it so full-time that you can never truly be on vacation? Are independent business people doomed to stay forever connected to the company, no matter where they escape to? Yes and no. Today, we discuss whether it’s truly feasible to walk away from your baby for a week […]

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May 09, 2019
MBA1260 Q&A Wednesday: How do I come up with a topic for my first webinar?
14:53

You know webinars work to convert subscribers to customers. You have the tools and knowledge to conduct webinars. You’re almost ready. You just don’t know what your first one will be about. It’s a super-common question, and one we’re answering for today’s Q&A Wednesday. Hooking your audience with a topic that’ll pique serious interest is […]

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May 08, 2019
MBA1259 How Much to Pay Yourself When Starting a Business
13:34

What are you worth to your company? When creating a business plan, new entrepreneurs often forget to budget for one extremely important item: their own salary. Thing is, your personal financial health is just as important to your business as any other factor — especially if you’re pursuing entrepreneurship full-time. You can’t short yourself, but […]

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May 07, 2019
MBA1258 Must Read: The Five Most Important Questions You Will Ever Ask About Your Organization by Peter Drucker
15:18

There’s no substitute for experience. Fortunately, experience can be shared. Peter Drucker had a long, legendary career in business. One of the earliest professional business management experts, Drucker literally wrote the book(s) on how to frankly assess your company. Today, we take a look at his classic, The Five Most Important Questions You Will Ever […]

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May 06, 2019
MBA1257 Managing Disagreements in Your Team + Free Ride Friday!
14:48

Arguments can be productive. Conflict can lead to growth. When people don’t see eye-to-eye, it’s a sign you’ve got a team that’s capable of great things. Disagreement is good! Today, we explore the positive side of disagreement, and explain how to get the most out of every altercation. When your team disagrees, it means you’ve […]

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May 03, 2019
MBA1256 Should You Do Things That Don’t Scale?
13:56

Is everything scaleable? Are the things that aren’t scaleable worth your time, even as your business grows? No, and yes. Today, we discuss the things you should always do the old-fashioned way: personally, without automation, and without delegation. Some things just aren’t meant for the factory line, and the time you invest in them will […]

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May 02, 2019
MBA1255 Q&A Wednesday: How do I choose the right CRM platform?
14:03

In online marketing, customer relationships are everything. That’s why an entire industry devoted to Customer Relationship Management (CRM) has evolved. But with so many options, which CRM service is right for your business? It’s Q&A Wednesday, and one listener is overwhelmed by the options. From the simple and inexpensive to the wildly complex and pricey, […]

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May 01, 2019
MBA1254 How To Offer The Right Salary When Hiring
12:26

As your business grows, so grows your team. As you hire, you’ll find yourself repeatedly faced with the question: what should I be paying? Today, we explain how to do the math for new hires. We discuss all the factors involved, from budget to experience to industry standards, so you can reach your own number. […]

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Apr 30, 2019
MBA1253 Guest Teacher: Don Scott – Leading From Within
20:14

Leadership doesn’t start with your example. It starts with something deeper — something others can’t see, but that informs everything they can see. Leadership starts with your innermost beliefs. Today’s guest teacher, Don Scott, has decades of business experience. He also has a degree in psychology. Where the two disciplines meet is the key to […]

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Apr 29, 2019
MBA1252 Does Business Get Easier? + Free Ride Friday!
11:16

Entrepreneurship isn’t easy. But is it ever easier? No one would doubt that the first few years of starting your own business are tough. No matter the industry, entrepreneurship is demanding, mentally and emotionally (and sometimes even physically). But is it always an uphill battle? Is there an event horizon you can pass through and […]

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Apr 26, 2019
MBA1251 Is It Too Late to Start a Business After 50?
10:58

Is entrepreneurship a young person’s game? Or can the wisdom of age apply to independent business? We often hear from would-be entrepreneurs who worry that they’re too old to get in the game. Usually, they’re retirees who are ready to hang up a lifetime 9-to-5 in favor of a fresh start. Is it realistic? Does […]

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Apr 25, 2019
MBA1250 Q&A Wednesday: How important is the name of my business?
10:42

A business by any other name — is the profit just as sweet? It’s Q&A Wednesday! We’ve got a listener who’s ready to start a business, but is wondering how much time and effort to put into the business’s name. What kind of impact does it really have? Does it really matter what you call […]

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Apr 24, 2019
MBA1249 Why You Can’t Sprint Forever
11:47

In case you haven’t realized it yet, business is a marathon. Like any long-term commitment, knowing how to slow down strategically is just as important as flipping on the afterburners. Too much of anything — like work and stress — does not pay off. The rule of diminishing returns catches up every time, wasting your […]

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Apr 23, 2019
MBA1248 Must Read: When by Daniel Pink
12:17

Timing is everything. That’s the central argument of this week’s Must-Read for entrepreneurs, When by Daniel Pink. Pink is a Yale graduate who’s spent plenty of time on the bestseller lists. He’s also a data-obsessed life and work hacker who’s pored through hundreds of studies on the role of timing for this excellent, insightful book. […]

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Apr 22, 2019
MBA1247 Hiring Your First Manager + Free Ride Friday!
15:11

Your business has grown to the point where you can’t manage everything. It’s a wonderful achievement, but it’s also pretty scary. You have to let go. You have to trust someone else with your baby. You have to pass responsibilities on. You have to hire a manager. It’s a big step. Management is different from […]

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Apr 19, 2019
MBA1246 5 E-Commerce Mistakes To Avoid
14:23

E-commerce is a different game. Not quite entirely physical, not totally online, e-commerce has its own rules, challenges, and considerations. As it happens, Omar built his own e-commerce company way back when, in his early years as a budding entrepreneur. During that time, he acquired the most valuable lessons of all: the lessons you learn […]

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Apr 18, 2019
MBA1245 Q&A Wednesday: How do I choose a location for my team retreat?
13:56

Few things are more satisfying than rewarding your team with a retreat. It’s a chance to bond, an opportunity to gel professionally, and a statement of how far you business has come. Most of all, it demonstrates how much you value the team that’s helped you get this far. It’s Q&A Wednesday, and one listener […]

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Apr 17, 2019
MBA1244 Taking Control of Online Reviews
12:57

No matter what you do, your business will have a story. The question is: who’s writing it? Getting a handle on your business’s online narrative is key to protecting your brand. Whether your business is brick-and-mortar or strictly digital, you have an online reputation to protect. More and more, consumers rely on other consumers’ reviews […]

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Apr 16, 2019
MBA1243 Must Read: Reinvent Yourself by James Altucher
14:29

Entrepreneurs can have many lives. One business idea at a time, we remake ourselves as we take on new challenges. Starting over — and over — is the challenge, and the fun, of independent business. This week’s Must-Read for entrepreneurs is James Altucher’s Reinvent Yourself. This isn’t businessman, investor, podcaster, and best-seller Altucher’s first entry […]

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Apr 15, 2019
MBA1242 Where To Find Ideas For Your Content + Free Ride Friday!
14:05

The first rule of content marketing: you’ve gotta keep the content coming. Whether it’s blogs, podcasts, videos, or pics, you need a basically endless supply of ideas to generate content from. Fortunately, you have one — in your life, your experiences, your own head, and (most importantly) your audience. It’s simply a matter of capturing […]

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Apr 12, 2019
MBA1241 Free Tiers Vs Free Trials
11:24

Tiers and trials: twin incentives to get users on board. But which one will work best for your business? Today, we explore how entrepreneurs selling digital products (like software services) can benefit from each. We explain the difference between the two, and how each is tailored to different business goals. By understanding both ways to […]

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Apr 11, 2019
MBA1240 Q&A Wednesday: How do you find guest teachers for your show?
12:46

You’ve got a great podcast, but you want great guests. How in the world do you get them? It’s Q&A Wednesday, and we’ve got a question from a fellow podcaster who’s looking to bring fresh voices to his audience. Knowing how to find quality guests — and convincing them to record — takes some finesse, […]

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Apr 10, 2019
MBA1239 4 Personal Business Principles For Success
16:23

Experience is the best teacher, and we’ve had plenty. Today, we put aside the specifics of day-to-day business, and focus on the principles that carry us through the ups and downs of entrepreneurship. We’ve got 4 principles that years of struggle, doubt, anxiety, and ultimate success have ingrained in our brains. Learning how to cut […]

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Apr 09, 2019
MBA1238 Must Read: Measure What Matters by John Doerr
14:03

It’s time to get more specific with your business goals. That’s the theme of this week’s Must-Read book for entrepreneurs, John Doerr’s Measure What Matters. Doerr is a milestone master, helping organizations like Google and the Bill & Melinda Gates Foundation measure their progress with laser precision. Of course, his lessons are just as applicable […]

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Apr 08, 2019
MBA1237 The Best 5 Business Podcasts in 2019 + Free Ride Friday!
14:34

So many podcasts, so little time. Which ones are worth it for you? Today, we’re putting the spotlight on the 5 most valuable, insightful, useful business podcasts out there (besides our own, of course). Believe it or not, we actually listen to our competition, and learn from other entrepreneurs out there on the digital airwaves. […]

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Apr 05, 2019
MBA1236 How to Attend Conferences For Less
12:51

Conferences aren’t getting any cheaper. In fact, they’re getting more and more expensive — for those who don’t know some money-saving tips and tricks. Today, we discuss how to shave every possible dollar from the cost of your next conference. With some careful planning, the ROI on a conference can be well, well worth it. […]

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Apr 04, 2019
MBA1235 Q&A Wednesday: Should I get funding before I launch?
11:43

You want to launch a business. Should you bootstrap down and go lean, or take a hefty investment from an outside source? It’s Q&A Wednesday, and one of our listeners is pondering whether to take money from an investor or bank. Is a pile of outside money a launching pad, or a trap? Is it […]

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Apr 03, 2019
MBA1234 Do You Really Want To Be an Entrepreneur?
15:29

A simple truth: entrepreneurship is not for everyone. That’s not a judgment, but a helpful statement of fact. Just because you have a great product idea, or simply want to quit your day job, does not mean you should go into business for yourself. The decision to become an entrepreneur is a very serious, very […]

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Apr 02, 2019
MBA1233 Must Read: Epic Content Marketing by Joe Pulizzi
14:14

Content marketing: is there any other kind? If you’re getting into business, you need to get into the content game. Blogs, videos, pics; whatever the medium, it’s a necessary skill set. Content is the key to traffic, and traffic is the source of any and all sales leads. Your online presence depends on your ability […]

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Apr 01, 2019
MBA1232 Managing Inconsistent Sales in Your Business + Free Ride Friday!
11:32

To everything, there is a season. Some businesses just don’t rake in the cash all year long. In fact, most business have their slow spells at the same times every year. So how in the heck can you stabilize your revenue stream, and keep your business on an even keel month after month? It just […]

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Mar 29, 2019
MBA1231 5 Tips To Getting Work Done On a Plane
11:23

The jet-setting lifestyle of an entrepreneur requires a little work on the road. But what if the jet you’re setting on doesn’t have WiFi? We’re always traveling. Finding the time, space, and resources to handle business in transit can be a challenge. Planes in particular seem like the perfect place to hunker down and get […]

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Mar 28, 2019
MBA1230 Q&A Wednesday: I’m too distracted at home. Should I join a co-working space?
10:08

Ah, working from home. For some, it’s the dream. For others, it’s a guarantee that you won’t get much done. It’s Q&A Wednesday, and one of our listeners has a problem. He’s trying to build a business on the side, but the second he comes home from the day job it’s one distraction after another. […]

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Mar 27, 2019
MBA1229 How Paying Yourself First Puts Your Business First
10:13

It’s often said that the captain should go down with the ship. What we don’t say too often is that if the captain goes down, the ship is likely to follow. Taking care of your own financial needs is not an act of selfishness. It’s not a sign of disloyalty to your team. It doesn’t […]

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Mar 26, 2019
MBA1228 Must Read: The Laws of Human Nature by Robert Greene
15:06

We review a lot of books. But every once in a while, a gem comes along that stands out from the rest. Our expectations for The Laws of Human Nature were high. Robert Greene is a legendary author, and one of Omar’s personal faves. Greene’s 48 Laws of Power was a game-changer, and we anticipated […]

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Mar 25, 2019
MBA1227 The 4 Sins of Podcast Interviewing + Free Ride Friday!
12:46

There’s no shortage of podcasts out there, but some are (way, way) better than others. With so many podcasts in interview format, how can you make sure yours stands out? If you’re trying to attract great guests, and give your audience something to talk about, you can’t go into interviews without a plan. Omar’s been […]

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Mar 22, 2019
MBA1226 Does Offline Marketing Still Work in 2019?
11:24

Paper ads. Billboards. Sponsoring the local little league. It’s how our grandparents did business, but can it still work for us? Is the offline world still a viable source of traffic for your business, or is physical advertising over? Today, we discuss how to make offline marketing work for you. While not as precise as […]

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Mar 21, 2019
MBA1225 Q&A Wednesday: Is there a best time to send emails to my list?
9:22

Content marketing is all about the numbers. And when it comes to numbers, email open and click-through rates are some of the most important numbers by far. Of all the factors that can affect those rates, is time one of them? Does it matter what day or hour you hit “send?” It’s Q&A Wednesday, and […]

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Mar 20, 2019
MBA1224 Do Small Incentives Help Motivate Your Team?
9:17

How can you measure motivation? How can you quantify the effect of appreciation on your team? When you don’t have a lot of cash to throw around, do the little ways of saying “thank you” really matter? Today, we share our experience using small incentives and rewards to keep our team on track. Small gifts […]

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Mar 19, 2019
MBA1223 Must Read: Napoleon Hill’s Golden Rules by Napoleon Hill
14:55

It seems like there’s a new self-help book for business people every day. But sometimes, it pays to look back to the old-school masters. Napoleon Hill was born in the 1800’s, but his wisdom has held up well into the 21st century. His best-seller Think and Grow Rich is a foundational text for entrepreneurs, and […]

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Mar 18, 2019
MBA1222 How To Convert More Sales with Pricing Page FAQs + Free Ride Friday!
12:16

Your website’s pricing page: it’s the page where visitors are closest to making a purchase. It’s also the page where websites lose the most visitors, as cold feet stop visitors from becoming customers. How can you convert them? How can you get a visitor on the pricing page to pull the trigger? You have their […]

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Mar 15, 2019
MBA1221 Is Hiring Part Time Employees a Good Idea?
10:16

What do you do with a dedicated, talented worker who’s exactly the kind of employee you need — but only sometimes? Employing part-timers has unique advantages, but it also comes with some challenges. Give them too much work, and they’re not part-time. Give them too little, and they won’t hang around long. So how can […]

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Mar 14, 2019
MBA1220 Q&A Wednesday: Any tips when hiring remote employees from the Philippines?
11:29

There’s a huge talent pool on a sunny set of islands in the Pacific. If you hire remote workers, the Philippines is one of the best places you can look. It’s Q&A Wednesday, and one listener is ready to make the very smart move of recruiting Filipino employees to help run his business. As it […]

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Mar 13, 2019
MBA1219 Failed Payments. Are You Leaving Money on The Table?
11:34

Is your revenue leaking? Every month, businesses lose hundreds and thousands of dollars to failed payments. Whether it’s an expired account, insufficient funds, or a cancelled card, recurring payments that don’t go through account for an astonishing amount of lost revenue. So how can you safeguard your business against these unnecessary losses? Too many entrepreneurs […]

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Mar 12, 2019
MBA1218 Must Read: Dare to Lead by Brené Brown
15:25

Don’t think you’re a leader? That’s actually a good place to start! This week’s Must-Read book for entrepreneurs is Brene’ Brown’s Dare to Lead. In it, Brown explains how to find your own innate ability to take charge and lead, however hidden it might be under layers of insecurity. The emotions — including the fear […]

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Mar 11, 2019
MBA1217 How To Choose The Right Conference Ticket + Free Ride Friday!
15:19

Conferences can be a very wise investment. As you decide which conferences you’ll attend this year, you have to make another decision: which ticket is right for you? Conference ticket options — and prices — range widely. From a seat in the nosebleeds to the multiple-VIP treatment, the choices can be overwhelming. Which tickets are […]

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Mar 08, 2019
MBA1216 How to Conduct a 15 Minute Post-Mortem After Projects
12:38

Every project is a learning opportunity — but only if you take advantage of it. After each and every project, our team takes a few minutes to reflect, learn, and (most importantly) improve. We are constantly raising our game, because we never let a project’s lessons go to waste. No matter the size of your […]

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Mar 07, 2019
MBA1215 Q&A Wednesday: How do you read so many books while running a business?
16:05

Reading: it may be the smartest investment an entrepreneur can make. The ROI of a good book is hard to exaggerate. For less than the cost of a sandwich, you can completely alter your perspective, grow professionally, and find inspiration you never had. Every second you spend reading adds value to you as a business […]

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Mar 06, 2019
MBA1214 Does Cold Emailing Work in 2019?
15:13

You want to network. You want to make the connections that’ll help your business grow. You want to make the right friends and partners. Should you just reach out? Cold emailing is an option some entrepreneurs consider. Without any connection or previous relationship, some folks just get a hold of someone’s email address, and pitch […]

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Mar 05, 2019
MBA1213 Guest Teacher: Greg Winteregg – How to Be More Fulfilled with Your Business
20:34

Entrepreneurship shouldn’t suck. That’s the essential message of Greg Winteregg’s career. In his decades in business, he’s been a prolific speaker and management consultant, and a well regarded business author. Today, he’s here to explain how no one can truly succeed if they’re unhappy with their business — and how to find meaning in your […]

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Mar 04, 2019
MBA1212 How To Avoid Chargebacks + Free Ride Friday!
14:57

Chargebacks are a hot topic of inquiry these days. With banks and credit card companies pledging to stand by their customers no matter what, it’s way too easy for someone to force a refund — even when they’re in the wrong. In this climate, knowing how to avoid these chargebacks is a necessary skill. No […]

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Mar 01, 2019
MBA1211 My Paid Mastermind Experiment. Is It Worth It?
13:36

We’ve discussed Mastermind groups, those collections of experienced entrepreneurs who meet to share their wisdom with each other, before. And some groups, frankly, are more valuable than others. But are some Masterminds valuable enough to pay for? Our intrepid host Omar decided to find out. Omar shelled out a significant sum of his hard-earned cash […]

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Feb 28, 2019
MBA1210 Q&A Wednesday: How do you get started when you have the ideas but need engineers?
15:49

For entrepreneurs, ideas come easy. Often, it’s the next step we stumble on. Transitioning from idea to initial product can be a doozy, especially if your idea is a tech or software product. If you’re not an engineer, and you don’t have any handy, how in the heck do you move forward? Is your idea […]

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Feb 27, 2019
MBA1209 5 Tools for Shooting Video on a Budget
13:01

Video marketing is the latest must-have skill for 21st century entrepreneurs. While the power of text to drive traffic hasn’t waned, video is where smart entrepreneurs are finding their competitive edge. From social media marketing to YouTube SEO, video content has to be in your arsenal. But so many new entrepreneurs balk at shooting their […]

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Feb 26, 2019
MBA1208 Must Read: Cut Costs Not Corners by Colin Barrow
16:06

You can avoid wasting money without being cheap. In fact, you kinda have to. New, independent businesses depend largely on their founder’s ability to keep quality high but expenses controlled. You can’t spend yourself out of business, but you can’t disappoint your customers (or your team) just to save a buck. Quality is a must, […]

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Feb 25, 2019
MBA1207 Being OK With Where You Are In Business + Free Ride Friday!
13:22

Entrepreneurship: it’s fun and exciting at the start, but after a while, some uncomfortable questions may start to creep in. Usually, those questions have to do with your progress. Are you successful enough? Are you “making it,” whatever that means? It’s time to reframe the question. One of the most important lessons an entrepreneur can […]

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Feb 22, 2019
MBA1206 How to Know What To Work On First
10:49

Your “to do” list is out of control. That’s entrepreneurship for you. Sometimes, just getting started is the biggest challenge of every day. With so many potential tasks and projects on the horizon, you need a way to prioritize. It has to be efficient, fast, and (most importantly) it has to guarantee the best return […]

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Feb 21, 2019
MBA1205 Q&A Wednesday: How long should I be side hustling?
11:43

Are you in a position to transition? Many of us entrepreneurs started out side-hustling, building our little businesses while holding down a 9-to-5. But at some point, you have to decide if and when it’s time to ditch the day job and invest fully into your independent creation. It’s Q&A Wednesday, and one listener wonders […]

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Feb 20, 2019
MBA1204 Why Integrations Are Good For Business
10:05

Every barrier between your customers and your product is an opportunity for lost business. One of the easiest ways to remove those barriers? Integration. Whether you’re selling a course, software, or even a physical product, integrations are and important key to closing, onboarding, and retaining customers. The more apps your products work with, the bigger […]

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Feb 19, 2019
MBA1203 Guest Teacher: Martin Moore- How To Handle Tough Conversations with Your Team
18:23

Leadership can be tough, and so can the conversations. When it comes to criticism, course correction, and other awkward talks, only the leader can (and must) buck up and say what has to be said. It has to be done smoothly, professionally, and in a way that creates change without creating resentment. It’s not easy. […]

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Feb 18, 2019
MBA1202 Is Getting Up Early Really Good For Business? + Free Ride Friday!
12:31

Rise and shine, entrepreneurs. The early bird gets the profit. Or does it? Expert after expert, guru after guru, claims that jumping out of bed at the you-know-what-crack of dawn is the key to productivity and efficacy. But does that hold true for everyone? Can’t a night owl be successful? Can’t you make strides after […]

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Feb 15, 2019
MBA1201 Crafting The Perfect Welcome Email For Customers
14:45

What entrepreneurs focus way too much on: customer acquisition. What entrepreneurs focus way too little on: customer retention. Onboarding and retention are key to long-term sustainability. The first step? The initial welcome email your new customers receive when they purchase your product. That email is the start of something big, and it needs to be […]

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Feb 14, 2019
MBA1200 Q&A Wednesday: How do I improve my public speaking skills?
16:36

In business, public speaking is a must, even if it’s only occasionally. Communication is everything. It’s Q&A Wednesday, and one listener is ready to make a conscious effort to become a better public speaker. As it turns out, our host Omar wasn’t always the comfortable, confident maestro of the mic he is today. In fact, […]

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Feb 13, 2019
MBA1199 How To Learn From Cancellations and Refunds
13:46

When a customer taps out, it’s generally a sad, defeated moment. But not all is lost. Cancellations and refunds are going to happen, period. But each one is an opportunity to learn something that will improve customer retention going forward. There is great value in every loss, value you can reinvest into your business for […]

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Feb 12, 2019
MBA1198 Must Read: Lead with a Story by Paul Smith
15:12

Stories have power. Stories are the way human beings fundamentally comprehend everything, from their history to their personal trajectory. When you want people to understand something, the best thing to do is tell a story. Especially if you want them to believe in your business. Entrepreneur and author Paul Smith’s Lead With a Story explains […]

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Feb 11, 2019
MBA1197 Dealing with Email While Traveling + Free Ride Friday!
12:15

Travel is possibly the best fringe benefit of the entrepreneur’s lifestyle. But when you’re on the road, the emails can pile up fast. No one likes coming home to a crammed inbox. So how can you keep the backlog low? Whether you’re traveling for business or pleasure, there are ways to make sure those “unreads” […]

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Feb 08, 2019
MBA1196 Why Theming My Days Has Been a Game Changer
13:00

No matter how long you’re in business, there are still incredible, game-changing strategies to be learned. We just found a new one. For the past few weeks, we’ve been using a technique suggested by a keen business mind to increase our productivity. And boy howdy, does it do the trick. “Theming” our work days has […]

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Feb 07, 2019
MBA1195 Q&A Wednesday: Where do you recommend I post my open job positions?
11:42

It’s a big world, and there’s talent all over it. So how can you attract the right employees for your team? It’s Q&A Wednesday, and one listener’s expanding business is ready to take on new blood. But with so many options for posting job openings, what’s the best move? Today, we discuss our favorite job […]

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Feb 06, 2019
MBA1194 How to Get a Handle on All Your Domains
16:38

What’s in a name? If it’s a domain name, quite a bit. As entrepreneurs, we often impulse-buy domains, hoping to lock them down for our next great business idea. But all too often, we end up with nothing more than a pile of unused domains draining our resources. Our host Omar is a classic domain […]

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Feb 05, 2019
MBA1193 Guest Teacher: Steve Glaveski- How to do Rapid Experimentation
18:27

“Fire and adjust.” It’s a military metaphor that works wonders in business; you put something out there, watch it miss, and use that information to hit the target the next time. Or 3 times later. Or 10 times. Whatever it takes. The point is, experimentation is key to creating the “perfect” product, or at least […]

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Feb 04, 2019
MBA1192 How to Create Accountability With Your Team + Free Ride Friday!
14:05

As your team grows, it becomes tougher to manage. Keeping everyone on task, and getting the results you’re paying them for, gets a little more complicated with each new hire. We’ve got a strategy that keeps everyone on point by keeping everyone accountable. With a far-flung remote team of dozens, our system makes it clear […]

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Feb 01, 2019
MBA1191 My Video Message Productivity Hack
13:46

We used to think time is money. Since then, we’ve come to realize that time is way, way more valuable. Every way to save time is worth more than its weight in gold, and we recently stumbled on something that takes hours — yes, hours — out of our workweek. While writing can be painstaking […]

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Jan 31, 2019
MBA1190 Q&A Wednesday: How do you come up with all your content ideas?
11:26

The toughest part about content marketing? All that content doesn’t create itself. To keep your audience engaged, you have to produce consistent, quality content. And if you’re truly committed to producing podcasts, blogs, pics, and videos week after week, you can run out of ideas fast. Every content marketer needs a system to keep the […]

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Jan 30, 2019
MBA1189 When & How to Kill a Product That’s Not Selling
15:33

Business is failure, and failure is business. Knowing when you’ve lost — and how to move on — is an absolute requirement of entrepreneurship. No matter how much success you create, you will also create flat-out duds, products that miss the mark and just plain don’t sell. No big deal. Today, we discuss how to […]

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Jan 29, 2019
MBA1188 Must Read: Choose Yourself by James Altucher
16:42

The bad news: you’re on your own. The good news? That’s not such a bad thing after all. Since the 2008 financial crisis, what’s been called the “American Dream” (along with similar dreams globally) has collapsed. The days of just getting a job and supporting a middle-class lifestyle are, for most, over. To thrive in […]

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Jan 28, 2019
MBA1187 How To Outlast Your Competition + Free Ride Friday!
14:05

As entrepreneurs, it can be hard to define our goals for our business. Do we prioritize growth? Revenue? Reach? What is success, anyway? Today, we offer one possible answer: longevity. Every business, big and small, has competition. Companies rise and fall all around us, while a select few just keep trucking along through all the […]

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Jan 25, 2019
MBA1186 How to Make Massive Improvements in Your Business
14:35

Let’s shake things up. If you’ve been in business for a while, you may have experienced a good ol’ fashioned rut. You’re stagnant. You’ve plateaued. You need a major boost to your biz, but you’re not sure what you can do to relight the fire and make a drastic, sweeping improvement that’ll move all the […]

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Jan 24, 2019
MBA1185 Q&A Wednesday: Should I share my religious beliefs as an entrepreneur?
13:51

In business today, we don’t just sell our product. We sell ourselves. Personal branding, authentic connection with our audience, and sharing the journey is de rigueur for aspiring entrepreneurs. But where do we draw the line? It’s Q&A Wednesday, and we’ve got a doozy of a question from a listener who’s not sure whether to […]

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Jan 23, 2019
MBA1184 What Customers Really Want
13:17

What do your customers want? If you don’t have the answer to that question, you don’t have a business. It may sound obvious, but entrepreneurs overlook this question way too often. When creating our products and building our businesses, it’s strangely easy to forget about being customer-centered. We fall in love with our own ideas, […]

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Jan 22, 2019
MBA1183 Guest Teacher: Paul Jarvis- Why growth might be the worst thing for your business.
19:43

Too much growth can kill your business. That might sound a little crazy to many entrepreneurs, but catastrophic success is a real and dangerous problem. Business after business has shot into the stratosphere, taking in investment and expanding their operations, only to crash and burn — hard. If you’re not careful, your business can literally […]

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Jan 21, 2019
MBA1182 Tips to Managing Time Zones with a Remote Team + Free Ride Friday!
17:01

Business is global, and that comes with incredible advantages. Today’s entrepreneurs can draw talent from all over the world, finding skilled, affordable remote team members wherever they are. But all that far-flung talent comes with one little drawback: time zones. Today, we discuss how to navigate the problem of the clock. With employees in Australia, […]

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Jan 18, 2019
MBA1181 Creating a Refund Policy That Works
15:07

Refunds: they’re gonna happen. More importantly, offering the option of a refund is critical to earning your audience’s trust. With an entire Internet’s worth of competitors to choose from, today’s customers demand more information — and more guarantees — than ever before. As a business owner, you’ve got to create a refund policy that makes […]

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Jan 17, 2019
MBA1180 Q&A Wednesday: How do I know I have what it takes to start a business?
13:36

Can you do this? Are you entrepreneur material? You’re not the only one asking. In fact, it’s the “Q” in this week’s Q&A! It’s a big, scary question mark for those who want to break out on their own, but haven’t taken the leap just yet. So what makes someone suited for the entrepreneurial life? […]

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Jan 16, 2019
MBA1179 How to Grow with Facebook Groups
12:08

Yes, we’re recommending Facebook as a business tool. That may come as a shock to longtime listeners, who know what we think of the overrated, underperforming so-called “power” of social media marketing. Bear with us. Facebook Groups offer a wonderful opportunity for growth. Not revenue growth, not traffic growth, but the most important growth of […]

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Jan 15, 2019
MBA1178 Must Read- Traction: Get a Grip on Your Business by Gino Wickman
14:58

Where is your small business going? More importantly, how is it getting there? The author of this week’s Must-Read for entrepreneurs, Gino Wickman, has an answer. Traction: How to Get a Grip on Your Business is far more than its title lets on. It’s not just advice. It’s not just inspiration. It’s an instruction manual […]

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Jan 14, 2019
MBA1177 How To Validate a Course Before You Create It + Free Ride Friday!
14:59

Online courses are one of the most lucrative products you can sell on the Internet. With price tags in the thousands, selling your expertise to knowledge-hungry customers is a proven business model, one that’s worked well for many an entrepreneur. But how do you know if there’s really an audience for what you’re teaching? Before […]

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Jan 11, 2019
MBA1176 How To Add Value To Your Offer At No Cost
14:40

Here’s a golden rule of business, one we can’t stop repeating: people buy a product when — according to their own internal math — its value exceeds its price. That means the only way to move your product is to increase the only kind of value that really matters: perceived value. Adding features and investing […]

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Jan 10, 2019
MBA1175 Q&A Wednesday: Do I need to make my site https? If so, how?
12:03

Is your business website secure? As more and more business is done online, cyber security is beyond important. It’s Q&A Wednesday, and one listener wants to know if it’s possible to run a successful business with an “http” address, rather than a full on “https.” That little letter makes all the difference, especially in the […]

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Jan 09, 2019
MBA1174 Off Social Media for a Year: Lessons Learned
16:16

Social media is like fire. It can be incredibly useful and beneficial, but once it gets out of control, it can consume everything. That’s why Omar quit. Our beloved host made a decision, over a year ago, to take an extended break from all things social media. No Twitter, no Facebook, no ‘gram, nothing. For […]

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Jan 08, 2019
MBA1173 Guest Teacher: Chris Hogan- How to Become an Everyday Millionaire
19:01

What does a millionaire look like? A trust-fund baby? A hedge-fund bro? Nope. As it turns out, millionaires aren’t the exotic species we think they are. Overwhelmingly, they’re not born into privilege. And shockingly, they don’t tend to have high-powered jobs. Often, millionaires are regular people. So how does Average Joe hit 7 figures? That’s […]

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Jan 07, 2019
MBA1172 How To Sell Your Online Business + Free Ride Friday!
11:28

You built it. It succeeded. Now, it’s time to cash in. Maybe you want to retire, or devote yourself to a whole new project. Whatever the reason, saying goodbye to your successful independent business is no easy decision. It’s important to end this chapter on the best terms, with an exit you can be proud […]

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Jan 04, 2019
MBA1171 How To Pivot With Your Product
11:17

A product launch doesn’t always go the way you want, or expect. Despite your best-laid plans and highest hopes, sometimes the market takes a look at what you’re offering and gives a resounding “meh.” Now what? In business — especially independent business — flexibility and adaptability are crucial survival skills. When your product doesn’t hit […]

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Jan 03, 2019
MBA1170 Q&A Wednesday: Should I build my own product or go deep into affiliate marketing?
11:44

We’ve devoted many an episode to the ups and downs of affiliate marketing. Usually, we’re discussing the merits and drawbacks of affiliate marketing for those wondering whether they should get into it. But today, we’ve got a question from a listener who’s already in the affiliate game, and wants to know one thing: whether it’s […]

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Jan 02, 2019
MBA1169 Goals: Should You Set Them?
14:49

Happy New Year! It’s officially 2019, and we’re ready to hit the ground running with all new lesson to help you make this the best year ever for your business. Speaking of which, what are your goals for the year? More importantly, do goals matter? What’s the value of a goal? Is it just an […]

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Jan 01, 2019
MBA1168 Must Read- Disney U by Doug Lipp
14:37

Business doesn’t get any bigger than Disney. How did a patch of swampland in central Florida become one of the biggest revenue-generators in the history of American industry? It all starts with the employees, and how they’re motivated. This week’s Must-Read for entrepreneurs is Doug Lipp’s Disney U, a book that details the strategy behind […]

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Dec 31, 2018
MBA1167 Is It Too Late To Start a Blogging Business? + Free Ride Friday!
14:32

It’s a question many would-be entrepreneurs are asking themselves: can you still make a living with a blog? About 10 years ago, people started earning serious money just by blogging. Has the business model survived? Can you still earn enough to live the life you want? The short answer is yes, you can still blog […]

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Dec 28, 2018
MBA1166 Are You Selling Enough?
13:45

Wish you were making sales? Well it may sound painfully obvious, but…you’re not selling enough. That’s not to say you’re not trying to close. It’s to say you’re not “selling” in the ultimate sense — the 24/7, all-encompassing sense that goes way beyond trying to get a specific person to make a specific purchase. Everything […]

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Dec 27, 2018
MBA1165 Q&A Wednesday: Love the show’s new cover art. Why did you change it?
10:55

You can’t judge a podcast by its cover. But your visual branding needs to reflect what your business is offering. It’s Q&A Wednesday, and one listener noticed something different about our little old business podcast. We updated our cover art, changing the visuals around our show and updating its “look” online. Why? What’s the point? […]

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Dec 26, 2018
MBA1164 3 Skills That Will Save You Money When Getting Started
15:42

Getting ready to start a new business? If so, you probably know that every cent counts. Having started quite a few businesses ourselves over the years, we’ve learned what skills and abilities can save you the most. If you learn them, you’ll not only have an edge over your competitors — you’ll have a lot […]

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Dec 25, 2018
MBA1163 Must Read: To Sell Is Human by Daniel Pink
17:27

No matter what your independent business is, you have to be a sales person. E-commerce, SaaS, freelancing, artisan pretzel-making; whatever the business, you can’t escape the need for salesmanship. It is everything, even if you don’t consider yourself a “sales person” in the conventional sense. Articulating your idea and persuading others to buy in is […]

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Dec 24, 2018
MBA1162 How To Find a Mentor + Free Ride Friday!
15:53

No entrepreneur is truly independent. We all need guidance, support, and help. One of the most important relationships you can cultivate in business is a mentorship. The most successful entrepreneurs, big and small, have always had at least one mentor. With less structure and precedent than the conventional job market, entrepreneurship is uniquely suited to […]

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Dec 21, 2018
MBA1161 How to Deal With Not Reaching Your Goals
14:03

You will fail. If you’re an entrepreneur, you won’t always hit the mark. It’s part and parcel of independent business to establish a goal, strive for it, and come up short. As the year winds down and we evaluate our performance, we should take stock of how we’ve failed, and whether we let those failures […]

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Dec 20, 2018
MBA1160 Q&A Wednesday: What tools do you recommend to create Squeeze Pages?
10:00

A page by any other name is just as sweet. Whether you call it a squeeze page or a landing page, conversions are the name of the game. A well-constructed squeeze page shouldn’t take too much time or effort — if you have the right tools. Today, we tell one listener what those tools are, […]

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Dec 19, 2018
MBA1159 Why I Wear My Own T-Shirts
11:23

They say to dress for the job you want. But if you’re already an entrepreneur, you can dress for the job you created! Our host Omar almost always rocks a branded t-shirt featuring our software company, WebinarNinja. The reasons for doing so, however,  go way beyond the urge to sneak in some extra advertising. Whether […]

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Dec 18, 2018
MBA1158 Must Read: Bad Blood by John Carreyrou
14:05

What can we learn from failure? And not just any failure — total, massive, beyond-epic, multi-billion-dollar failure? In this week’s Must-Read book for entrepreneurs, we find out. Bad Blood by John Carreyrou is many things: an engrossing page-turner, an exemplary piece of investigative journalism, and a huge, devastating lesson in how not to launch a […]

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Dec 17, 2018
MBA1157 How To Create a Presentation Deck in 1 Hour + Free Ride Friday!
14:24

Sometimes, you just have to bang it out. Whether you’ve got a webinar, pitch, or demo, a quality slide deck is a must. Despite how daunting it can seem, putting one together doesn’t have to be a nightmare or a monumental task. It can be a simple, straightforward, one-hour process. It can take less time […]

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Dec 14, 2018
MBA1156 Do Sales Calls Work in Business Today?
10:53

The sales call: is it a lost art? More importantly, should it be? What’s the role of outbound marketing in an almost completely inbound world? Is there still value in reaching out personally for a conversation? Can the time you and your sales people spend on the phone actually return worthwhile revenue? The short answer […]

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Dec 13, 2018
MBA1155 Q&A Wednesday: I’m launching a web app. Do I also need to have a mobile app to go with it?
10:15

Does every web application need a mobile version? If not, which ones do? Most major software companies have a version of their product for every device under the sun. But for lean startups, you’ve gotta put your time and effort into what returns the best investment. Today, we discuss exactly how to figure out if […]

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Dec 12, 2018
MBA1154 How to Handle a Request for a Raise
11:09

It’s gonna happen. As your business grows and your team members ponder their futures, they’ll want to know how much you value them. Like, exactly how much. Whether you employ freelancers, full-timers, or contractors, shelling out the dough to keep the right people on board is a must. Of course, you have your whole business […]

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Dec 11, 2018
MBA1153 Must Read: The Effective Executive by Peter Drucker
14:21

Sometimes, you consult exciting new voices in business leadership. Sometimes, you consult the legends. Peter Drucker basically invented business management, and is seen as one of the founders of corporate culture. His extensive studies and writings on effective business leadership are the foundational canon for budding executives — and entrepreneurs. Today, we review his classic […]

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Dec 10, 2018
MBA1152 How to Save on Office Space as You Grow + Free Ride Friday!
12:04

Your business is growing. Your team is growing. Your space needs to grow, also. It’s FREE RIDE FRIDAY!!!, and we’re discussing how to scale your business in the one way entrepreneurs often forget to consider. Your office space has to be flexible enough to grow with your staff. Moving from space to space wastes money, […]

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Dec 07, 2018
MBA1151 When to Use Squeeze Pages to Maximize Conversions
13:31

Call it a landing page, or call it a squeeze page. Either way, it’s the key to conversions. These stripped-down, bare-bones pages have one purpose and one purpose only: to collect email addresses. One page can move visitors down the funnel at incredible rates, but only if it’s executed properly. Today, we discuss exactly how […]

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Dec 06, 2018
MBA1150 Q&A Wednesday: I can only go to two conferences next year. How do I choose?
10:39

Conferences are a big investment of time and money. How do you know which ones are worth it? It’s Q&A Wednesday, and one listener is in a bind: with only enough time and resources for two conferences, choosing the best is no easy task. Fortunately, we’ve been to many a conference, as speakers and attendees. […]

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Dec 05, 2018
MBA1149 Lessons Learned When Launching a New Product
20:31

As always, our experience is your guide. Recently, we undertook the difficult — but enlightening — task of launching an entire new product. What we learned was valuable to us, and will definitely be valuable to you. We’ve got a new product, but this episode isn’t some thinly-disguised plug. It’s a genuine lesson on building […]

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Dec 04, 2018
MBA1148 Must Read: Atomic Habits by James Clear
13:16

We are our habits. That’s the lesson author James Clear understands, and it’s the topic of this week’s Must-Read book for entrepreneurs. Atomic Habits is a valuable primer on forming the right habits, and ditching the bad ones. One habit at a time, you can improve your results in business and life. By losing unproductive […]

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Dec 03, 2018
MBA1147 5 Timeless Lessons from the Father of Advertising + Free Ride Friday!
16:36

David Ogilvy invented modern advertising. What can you learn from him? In a still text-driven online marketplace, effective copy writing is just as important now as it was in the 1960s. As the real-life Don Draper, Ogilvy used meticulous research to find out exactly what drove leads and sales. Everything he discovered about magazine and […]

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Nov 30, 2018
MBA1146 Should You Sell Your Products on Amazon?
12:01

Amazon giveth, and Amazon taketh away. The online retail behemoth is a double-edged sword, a massive marketplace that can give you huge exposure to millions of potential customers — but not without a price. Without a doubt, Amazon makes many things easy, like payment processing and shipping. But just as surely, Amazon takes its toll. […]

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Nov 29, 2018
MBA1145 Q&A Wednesday: How Do I Break Up With My Business Partner?
10:23

Breaking up isn’t easy. But sometimes, it’s necessary. A business partnership is like any other: a mutual investment of time, effort, and resources. When it ends, it can go very badly. But when both partners are forthright and genuinely committed to an amicable split, parting ways doesn’t have to be a traumatic experience. It’s Q&A […]

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Nov 28, 2018
MBA1144 Lessons Learned at The Flea Market
14:30

Ah, the flea market. The tables, the booths, the smells, the locals…the lessons. These markets are a microcosm of the business world, a stripped-down space where the simple rules of supply and demand are on full display — along with a ton of valuable lessons entrepreneurs can use on and offline. Our host Omar and […]

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Nov 27, 2018
MBA1143 Guest Teacher: Iz El-Bahnasy- How to Optimize Your Conversion Rate
15:54

If you can’t convert, you can’t sell. Turning website visitors into customers is an exact science, one with years of research behind it. Today, an expert in conversion optimization strategy stops by to give us a thorough breakdown of exactly how to move visitors down the funnel and onto your customer list. Iz El-Bahnasy is […]

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Nov 26, 2018
MBA1142 Saving Money When Paying in Different Currencies + Free Ride Friday!
13:56

It’s a big world out there, and the Internet allows entrepreneurs to find the best, most affordable talent wherever it is. But with that freedom comes a unique, modern hassle: losing money as you do business across national borders. Today, we discuss how exchange rates can cost you hundreds per month — and what you […]

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Nov 23, 2018
MBA1141 Should You Have Sponsors?
11:29

Sponsors: are they worth the effort? Whether it’s a blog, YouTube channel, podcast, or live event, sponsorship can be your biggest source of revenue. It can also be a major pain in the tuchus. Yes, sponsors pay you. But that money doesn’t come free, and what you give in exchange can have a dramatic impact […]

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Nov 22, 2018
MBA1140 Q&A Wednesday: What gear do you recommend for my webinars?
13:10

We know webinars work. So what tools do you need to make them work better? It’s Q&A Wednesday, and we’re helping one listener choose the best gear for the job. There are a million audio/visual gadgets out there, but we’re focusing on the must-haves, the bare essentials that have the greatest overall impact on the […]

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Nov 21, 2018
MBA1139 How to Get Out of a Bad Mood For The Sake of Your Business
15:42

Having a bad day? In entrepreneurship, that’s gonna happen. Fires will erupt, and putting them out is every independent business person’s burden. But if you let a rough patch sour your mood, the damage will be compounded by your own emotional imbalance. So how can you take the hits with calm, cool, and confidence? Today, […]

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Nov 20, 2018
MBA1138 Must Read: It Doesn’t Have To Be Crazy at Work by Jason Fried & David Heinemeier Hansson
14:19

Excessive stress is not a requirement of entrepreneurship. At least that’s what Jason Fried and David Heinemeier Hansson, authors of this week’s Must-Read book for entrepreneurs think. It Doesn’t Have to Be Crazy at Work is a radical treatise on the dangers — and utter uselessness — of running yourself and your team ragged. Their […]

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Nov 19, 2018
MBA1137 4 Steps to Make Enough Passive Income For Your Personal Expenses + Free Ride Friday!
15:50

You want to start a business, but you’re terrified. You’re terrified that you could find yourself unable to fund your basic needs like housing, food, and Netflix (ok, maybe that last one’s not technically a “need,” but still). Entrepreneurship is risky, and takes time, and you have to make a living while your business grows. […]

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Nov 16, 2018
MBA1136 3 Steps to Make an Extra 20% in Sales This Month
10:27

Need a revenue boost? Look no further. Today, we discuss 3 steps you can take today that’ll jazz your numbers up and get you through a slow month. These immediately applicable, effective steps can give you just the edge you need to see moderate growth within a few weeks. Some are simple, some more involved, […]

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Nov 15, 2018
MBA1135 Q&A Wednesday: How Do I Stop Scammers From Abusing My Affiliate Program?
12:00

Affiliate marketing can be a powerful, positive tool for growth. But like many business opportunities, it can also create the conditions for some seriously shady misbehavior. Don’t let the scammers win! Today, we discuss 5 simple strategies you can use to cut the devils off and protect your business. While most of your affiliates will […]

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Nov 14, 2018
MBA1134 3 Steps to Gain 10 Productive Hours This Week
14:52

Time is more valuable than money — and we’ve only got so much. What would you be willing to trade for substantially more time, each and every week? Today, we’ve got 3 steps you can take to drastically increase your time by drastically improving your productivity. These aren’t simple “hacks” or fluffy life lessons; they’re […]

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Nov 13, 2018
MBA1133 Guest Teacher: Dan Schawbel- How to Create Strong Relationships with Your Team
17:20

Do you have employees, or do you have a team? It’s one thing to be in charge, but having strong relationships with your team can have a serious positive impact on your business performance. The quality of your product, the efficiency of your systems, and your bottom line can all be better — if you’re […]

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Nov 12, 2018
MBA1132 How Often Do You Need to Meet with Your Team? + Free Ride Friday!
14:52

Meetings: is there anyone who actually likes them? For most businesses, meetings are a must, at least occasionally. Very rare is the business in which the team never gets together, either virtually or in person. However, too many meetings are just as dangerous as too few. So what’s the right frequency for your business? Today, […]

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Nov 09, 2018
MBA1131 Paying Staff Hourly vs. Salary
12:45

The age old question for entrepreneurs with growing teams: when does is stop being smart to pay by the hour? When is a salary the right move? Depending on the employee, how you pay them can make all the difference in both their productivity and your return on investment. And while one option definitely (usually) […]

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Nov 08, 2018
MBA1130 Q&A Wednesday: How do I create Facebook ad images without a designer?
13:06

Facebook advertising works, but only if you do it right. It’s Q&A Wednesday, and we’ve got a listener who’s ready to advertise, but not sure how to design ads that convert — and more importantly, don’t waste the advertising budget. Fortunately, you don’t need to hire an expensive pro to design effective Facebook ads. There […]

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Nov 07, 2018
MBA1129 How to Know if Entrepreneurship is Not For You
15:55

A basic truth of business: this isn’t for everyone. Entrepreneurship isn’t a better way of making a living, just a different one. And only certain kinds of people are suited for it. Having coached and mentored many an independent business person through the $100 MBA, we’ve seen what it takes to succeed — and why […]

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Nov 06, 2018
MBA1128 Must Read: Tribe of Mentors by Tim Ferriss
12:38

Tim Ferriss is at it again, with another book of Grade-A entrepreneurial wisdom. But this time, it’s not just from the man himself. Tribe of Mentors is a fantastic collection of condensed wisdom from experts in various industries. Easy to read, digestible, and immediately applicable, these golden nuggets of business truth will serve you well. […]

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Nov 05, 2018
MBA1127 Should You Write a Book to Promote Your Brand? + Free Ride Friday!
15:05

Will writing a book help your business? It sounds like a no-brainer: write a book, and your credibility will spike, leading to more traffic. Done right, a book can be one of the most powerful branding and marketing tools imaginable. But done incorrectly, writing a book can be serious waste of time, money, and effort. […]

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Nov 02, 2018
MBA1126 My Favorite Business Tools in 2018
14:36

Entrepreneurs have to stay on top of the latest. Any tools that can make us more effective, more efficient, and better prepared to compete are a must. In business, we all need an edge. 2018 has offered exactly that, with apps and programs that make a difference. Today, we discuss 5 incredible tools that have […]

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Nov 01, 2018
MBA1125 Q&A Wednesday: I heard you use a standing desk? What are the benefits?
12:20

It’s time to take a stand! The health and productivity drawbacks of sitting all day at work are well-documented. As people in every business look for ways to work healthier and more effectively, the standing desk has become all the rage. As entrepreneurs, we have the privilege of being able to design our own workspaces. […]

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Oct 31, 2018
MBA1124 My Personal Website Results
13:39

Considering building a personal website to boost your brand? In addition to business and product-specific sites, sites devoted to your personal outlook and character can have a powerful marketing impact. They can help consolidate and leverage your most important asset — the audience you build — across multiple business ventures. We decided to find out […]

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Oct 30, 2018
MBA1123 Guest Teacher: Pete Vargas- Crafting a High-Converting Signature Talk
15:37

One talk can do it all. It can propel your independent business, and keep it growing year after year. The right signature speech can be the foundation of your entire personal brand, boosting your credibility and growing your following. Today, we’ve got a special guest teacher who specializes in crafting evergreen, reusable, home-run talks that […]

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Oct 29, 2018
MBA1122 5 Ways to Recharge for Under $100 + Free Ride Friday!
12:50

Relax. That’s not a suggestion. It’s not even advice. It’s a requirement for any entrepreneur who really wants to succeed. A burnt out, overworked, overtired person cannot meet their full potential, and is not fit to run a business. In order to make yourself fully capable, you have to factor in a little R&R. Fortunately, […]

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Oct 26, 2018
MBA1121 Is Your Business Growing Too Slowly?
12:10

Is your small business succeeding? Growth can be a difficult thing to measure. Often, new entrepreneurs need help to determine whether they’re on the right track. What exactly constitutes the right speed of growth is hard to put your finger on, especially when things can change so drastically at the beginning. Today, we discuss exactly […]

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Oct 25, 2018
MBA1120 Q&A Wednesday: Do you have any crucial advice you’d give to a fresh blogger?
15:34

Just getting started blogging? There’s a ton to learn. There’s a ton we wish we’d learned before we started. Fortunately, we’ve learned it since, and today we share it with you! It’s Q&A Wednesday, and one listener wants to know exactly what advice we’d give a rookie blogger. Without the right focus (and the right […]

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Oct 24, 2018
MBA1119 5 Ways to Get More Leads at Conferences
13:20

Conferences can be excellent opportunities to network, build partnerships, and yes, build your audience. Whether you’re a speaker or just an attendee, there’s no substitute for the face-to-face, in person connections you build at conferences. But you have to make those connections correctly, and strategically. Too many entrepreneurs don’t get the most out of the […]

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Oct 23, 2018
MBA1118 Must Read: Steal Like an Artist by Austin Kleon
11:56

What’s the secret to creativity? How do great product designers, artists, and content marketers create original work that’s unlike anything consumers have seen before? They don’t. This week’s Must-Read book for the entrepreneur, Austin Kleon’s Steal Like an Artist, debunks the myth of originality and explains how all great creations are the products of the […]

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Oct 22, 2018
MBA1117 Long Term Facebook Marketing Strategies + Free Ride Friday!
19:07

For new businesses, Facebook is a long game. The power of social media marketing is often, frankly, overhyped. But that doesn’t mean there’s aren’t serious gains to be made with the right approach. In particular, Facebook’s ability to directly target users according to endlessly refinable characteristics is just too good to pass up — but […]

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Oct 19, 2018
MBA1116 How to Upgrade Your Computer for Less
14:31

Computer running sluggish? You can’t let your tech slow down your business, but what if you can’t afford a brand spanking new piece of equipment? Worry not, friends. You don’t have to drop a couple G’s on the latest hardware. There are alternatives. You’ve got to have the tools you need to do business, even […]

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Oct 18, 2018
MBA1115 Q&A Wednesday: I have too many ideas for my business. How do I implement them all?
13:58

Entrepreneurs have active minds. Our brains are always coming up with new ways to innovate, grow, and evolve. Ideas, as they say, are a dime a dozen — but only if they’re not executed in the real world. So how can you make sure you’re getting the most out of your ideas? How can you […]

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Oct 17, 2018
MBA1114 How to Prepare for The Holiday Season To Get More Sales
13:50

The holidays aren’t exactly around the corner. But for businesses, it’s time to get ready for the season of giving, right now. Today, we discuss why prepping for the holidays early is the best way to make the most of this annual opportunity. As November approaches on the Western calendar, you need to have your […]

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Oct 16, 2018
MBA1113 Guest Teacher: Shep Hyken- How to Deliver a Customer Service Experience That Disrupts the Competition & Creates Fierce Loyalty
18:56

Every entrepreneur has to ask themselves: how can my business stand out? You need to find an edge, a place where you can do what other businesses can’t, or won’t. For so many industries, an entrepreneur can make a huge splash by offering better customer service. As today’s special guest teacher tells us, general satisfaction […]

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Oct 15, 2018
MBA1112 5 iPhone Launch Strategies to Apply to Your Business + Free Ride Friday!
17:32

If you haven’t heard, Apple does a pretty decent job of selling iPhones. So what can we as entrepreneurs learn from the king of the tech sector? Apple just launched the the iPhones XS, XS Max, and XR. This is something Apple does every year, and every year they use strategies worth taking note of. […]

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Oct 12, 2018
MBA1111 4 Movies That Will Make You Re-Think Your Business
15:00

Movies offer some of the best lessons in life and business. No, we’re not talking about Wall Street (though that’s a really good one, too). We’re talking about movies that aren’t the biggest blockbusters, but that have some of the deepest insights into the true nature of entrepreneurship. We’re talking about movies that can genuinely […]

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Oct 11, 2018
MBA1110 Q&A Wednesday: How do I write employee contracts?
12:38

As your team grows, it’s important to set the terms of employment. Otherwise, you and your business can be left vulnerable, legally speaking. Crafting solid employee contracts doesn’t require a law degree (though you should have someone with a law degree look your contracts over). It does, however, require some knowledge and resources. Today, we […]

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Oct 10, 2018
MBA1109 Why Most Entrepreneurs Quit
15:16

Before you throw in the towel, listen to this. Actually, listen to this immediately, whether you’re just getting started, or you’re established in your independent business. Because most entrepreneurs quit, and most of those who quit aren’t defeated — they just think they are. The simple truth we discuss in this episode saved our business, […]

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Oct 09, 2018
MBA1108 Must Read: Open by Andre Agassi
17:11

A business person needs to be a champion. Perseverance, heart, and the will to dig deep for the best in yourself are the basic qualifications for entrepreneurship. Nowhere can we find better lessons for all that than in the memoirs of literal champions like Andre Agassi. Let us put this out there: this is the […]

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Oct 08, 2018
MBA1107 How to Prepare for Growth + Free Ride Friday!
15:39

You’re about to blow up. Are you ready? When big things are on the horizon, you have to prepare your business. “Catastrophic success” is real and dangerous, and businesses that aren’t prepared to handle a sudden spike in recognition and sales can founder. If you know your business is about to raise its profile, it’s […]

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Oct 05, 2018
MBA1106 5 Ways to Save Money To Start A Business
13:20

What’s stopping you from starting your own business? If you said money, you’re not alone. In fact, a lack of startup cash is among the primary reasons people never get their big idea off the ground. So how can you break free from a lack of capital, without resorting to loans or investors? How can […]

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Oct 04, 2018
MBA1105 Q&A Wednesday: How do I validate an idea for a niche subscription box business?
16:56

The subscription box: it’s all the rage, as enthusiasts of all kinds sign up to get a fresh collection of hobby-specific goodies each month. But how specific can you get? How niche is too niche to sustain a profitable box-driven business? It’s Q&A Wednesday, and we’ve got a listener with a very targeted, extremely niche […]

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Oct 03, 2018
MBA1104 How to Quickly Create Tutorials for Your Product
14:02

When it comes to keeping customers, onboarding is everything. Getting your customers immediately engaged with your product is key to reducing churn and getting a return on all your marketing and advertising investment. It’s also key to creating evangelists for your brand, as new customers become repeat customers and convince others to join them. You […]

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Oct 02, 2018
MBA1103 Guest Teacher: Kate Erickson- How podcasting can help grow your business
15:36

You know that podcasting is a powerful marketing tool. You know it can build brand awareness and accelerate the growth of your business. You know it works. You’re just not sure how, exactly. Well, we’ve got the special guest teacher for you. Kate Erickson is an authority on podcasting, having helped turn the EOFire (that’s […]

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Oct 01, 2018
MBA1102 Do Giveaways Work? + Free Ride Friday!
12:28

Everyone loves a freebie. But if you do a promotional giveaway, are you getting anything in return? Contests, random drawings, and other giveaways are definitely fun, and they definitely generate some buzz. But if you’re not careful about how you implement your giveaway, you can end up simply…giving stuff away! You’re a business person, not […]

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Sep 28, 2018
MBA1101 One Thing That Will 3X Your Work Productivity
10:19

Get. More. Done. Every independent business person wants to be more productive. The more we get done, the faster our business grows — and the more time we have to enjoy the lives we build for ourselves. We’ve discussed a zillion productivity hacks on this podcast, from scheduling to single-tasking and more. Today, we’ve got […]

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Sep 27, 2018
MBA1100 Q&A Wednesday: How do I know I can trust my customer support team with my company’s financials?
12:16

It’s a question every growing business has to face once they scale: can I trust new team members with sensitive information? It’s Q&A Wednesday, and one listener is in exactly that pickle. Support staff in particular need to have access to banking details and other info you’d like to keep in-house. Is it a security […]

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Sep 26, 2018
MBA1099 How Many Pricing Options Should You Have For Your Product?
13:14

Does one price fit all? Or should you offer different strokes for different folks? If so, how many different pricing tiers make sense for your business? That’s the question we’re pondering today, as we discuss the number of price options you should present to your potential customers. It’s a frequently asked question, one whose answer […]

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Sep 25, 2018
MBA1098 Must Read: Crushing It by Gary Vaynerchuk
16:16

Ready to take on social media marketing? Gary Vaynerchuk is a teacher, leader, best-selling author, and an omnipresence on social media. The man is everywhere in the online entrepreneurial space. His book Crush It was an instant classic, and an inspiration to countless independent business people. Now, he’s back with a sequel, and it’s this […]

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Sep 24, 2018
MBA1097 How Much To Spend on Building Your Website + Free Ride Friday!
15:48

Every (every) business needs a website. It doesn’t have to be overly complicated, but it has to work. What it costs will vary depending on your needs, but what’s the bare minimum? You could argue that no investment is too great for your online storefront. But realistically, we want to get the biggest impact for […]

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Sep 21, 2018
MBA1096 How to Manage All Your Passwords Securely
11:48

Forgot username or password? We’ve all clicked it. We’ve all needed it. We’ve all lost track of the dozens of passwords that pile up when you’re running a business and have multiple accounts for chat, banking, CMS, email, and more. So how can we eliminate the hassle without compromising our security? How can we keep […]

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Sep 20, 2018
MBA1095 Q&A Wednesday: Can I create a software company with no technical knowledge?
13:03

Got an idea for an app? Dying to create software that will change how everyone does…something? Are you bursting with ideas, but totally lacking the technical knowledge to actually develop the tech yourself? You’re not the only one. It’s Q&A Wednesday, and one listener’s got a frequently asked question: can a non-tech person start a […]

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Sep 19, 2018
MBA1094 Why Exercise Is a Must For an Entrepreneur
16:09

A healthy entrepreneur is a successful entrepreneur. Conversely, an entrepreneur who’s out of shape is physically, mentally, and emotionally less equipped to handle the challenges of running a business. We’re not the first (or the only) ones to say it, but far too people take it seriously. Health is a requirement, if you want to […]

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Sep 18, 2018
MBA1093 Guest Teacher: Michael Koral – The Right Sales Funnel For Any Small Business
14:06

It’s time to toss the funnel. Yes, that funnel; the marketing and sales funnel that’s been the gospel of online business strategists for just a little too long. While the premise of attracting an audience, converting that audience into leads, and turning those leads into customers is still valid, the one-size-fits-all approach needs a little […]

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Sep 17, 2018
MBA1092 How to Set Your Rates as a Service-Based Business + Ride Friday!
12:56

What should you be charging? It’s a question every freelancer and service-based business owner has to answer. Setting the right rates is crucial to the ROI and long-term sustainability of your business. Whether you’re a photographer, developer, writer, or any other service provider, your time has to be worth enough to keep the business growing. […]

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Sep 14, 2018
MBA1091 How to Have More Fun While Running a Business
13:00

We all know entrepreneurship is hard work. But if it’s not fun, what’s the point? In order for your business to be successful, it has to be enjoyable. That’s not some feel-good naivete — it’s a cold, hard fact of business. If it sucks, it isn’t sustainable. You have to take some pleasure in your […]

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Sep 13, 2018
MBA1090 Q&A Wednesday: How do I make my employees stay committed to my team?
13:49

Even for entrepreneurs, business is a team sport. So how can you keep your best players loyal to the squad? How do you inspire commitment over months and years? How do you create motivation beyond your employees’ paychecks, so they want to give their best? How do you keep them around? Employee loyalty can be […]

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Sep 12, 2018
MBA1089 My 4 Personal Hacks for Daily Inspiration
14:43

Sometimes, you just don’t feel like it. We’ve all glared at the alarm clock with that death stare. We’ve all laid in bed for far too long, dreading the work ahead. We’ve all wasted time because of a lack of motivation. We’ve all been tired, depressed, unenthused. We’ve all been there. But there’s a cure. […]

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Sep 11, 2018
MBA1088 Must Read: Thinking, Fast and Slow by Daniel Kahneman
13:54

Wondering how to get more customers? How to appeal to the people to whom you’re trying to sell? Start by learning how their brains work. Daniel Kahneman is a psychologist who’s studied the science of human decision-making for decades. His book Thinking, Fast and Slow is a practical investigation of the brain’s thought process, specifically […]

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Sep 10, 2018
MBA1087 How to Make the Most of a Slow Month in Sales + Free Ride Friday!
15:01

Every business has its slow season. But just because you’re not swamped with sales, it doesn’t mean you can’t sustain your revenue and continue to grow your business! It’s possible to maintain both your revenue and your momentum through the slow periods, with a little bit of strategy. Even with fewer customers on a month-to-month […]

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Sep 07, 2018
MBA1086 The Best Investments You Can Make in Your Business
13:28

You’re making sales. You’ve got solid revenue. Now, it’s time to reinvest in your business. But what’s the best way to do so? Where can you spend your money so that it will have the greatest impact? Today, we discuss the best ways to invest in your company’s growth. We share the 3 best uses […]

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Sep 06, 2018
MBA1085 Q&A Wednesday: Should I invest in a $10,000 business coaching program?
14:06

With so many professional development opportunities available to entrepreneurs, it can be tempting to overspend on courses and coaching programs. So how do you know what’s worth your time and money? Especially when the price tag is big (like, four figures big), how can you be sure it won’t mean money down the drain? It’s […]

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Sep 05, 2018
MBA1084 Why You Need to Become a Better Teacher
13:13

In modern business, teaching is everything. Marketing, sales, and team management are all about your ability to educate both consumers and employees. Savvy digital-era customers don’t want a sales pitch, they want to be empowered. They want to know how and why products work, not just that they work. They don’t want to be told; […]

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Sep 04, 2018
MBA1083 Guest Teacher: Jakob Heuser- Learning & Development on a Shoestring Budget
14:00

Your business is only as good as your team. So how can you keep your team at the top of their game? Jakob Heuser is an engineer and instructor who’s built successful teams at companies like LinkedIn and Pinterest. HIs human-centered approach to professional development starts with the learner and makes instruction more relevant and […]

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Sep 03, 2018
MBA1082 How to Prevent Software Overload in Your Business + Free Ride Friday!
15:50

Business software: from CRM to CMS to accounting and more, running an agile, lean business requires some digital products. But after a while, those products can start to pile up. Next thing you know, you’ve got dozens of accounts, usernames and passwords you’ve long forgotten, and (worst of all) money pouring down the drain as […]

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Aug 31, 2018
MBA1081 Why You Need Product Documentation
13:36

An entrepreneur has to be a planner. We plan everything about our business, from our budgets to our marketing strategy to our launch. So why on Earth don’t we plan the one thing our whole business depends on? We don’t we plan the product? Product documentation is a crucial step that too many entrepreneurs skip. […]

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Aug 30, 2018
MBA1080 Q&A Wednesday: What are the advantages to having co-founders?
12:24

Are two heads better than one? In a lot of ways, we like to think so. It’s Q&A Wednesday, and one listener wants to know what advantages co-founders have over solo entrepreneurs. Our host Omar has run businesses without a partner in crime, so he knows what makes the extra support (and extra challenge) of […]

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Aug 29, 2018
MBA1079 The Importance of Ignoring Vanity Metrics
16:13

Sit down for this one: your “likes” don’t matter. One of the easiest traps for entrepreneurs to fall into is chasing meaningless forms of validation. It doesn’t matter how many followers you have, or how “big” your business is. What matters is whether you’re making progress towards your overarching goals. Unfortunately, distractions are around every […]

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Aug 28, 2018
MBA1078 Must Read: The Black Swan by Nassim Nicholas Taleb
12:49

Business, like life, has patterns. But just as those patterns can help you understand what’s likely, they can blind you to what’s possible. That might sound like a deep statement, maybe even a little philosophical for a business podcast. But this week’s Must-Read book, The Black Swan by Nassim Nicholas Taleb, is all about thinking […]

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Aug 27, 2018
MBA1077 How to Have a Faster Support Response Time + Free Ride Friday!
16:41

What’s taking so long? If your customers are asking themselves this question, your business has a problem. Customer support is all about speed, especially for certain kinds of software products. Without fast, reliable support, your customers may not choose to remain customers for long. Instead, they’ll become part of your churn — the rate at […]

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Aug 24, 2018
MBA1076 5 Effective Email List Growth Strategies
15:39

“The money is in the list.” If you’ve done online marketing anytime in the current century, you’ve heard this maxim. And we can tell you from experience: it’s true. Your email contact list is the heart and soul of your marketing efforts. The bigger and more targeted your list, the more chances you have to […]

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Aug 23, 2018
MBA1075 Q&A Wednesday: Should I have a co-host on my podcast?
11:42

Does it take really take two to make a dream come true? Every podcast is different. But there’s no denying that sometimes, the dynamic between podcast co-hosts is the reason we keep listening. But is it necessary? Would your podcast do better if you brought in another voice? It depends. While two hosts don’t always […]

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Aug 22, 2018
MBA1074 Can You Start a Business With No Experience?
12:26

Everyone has to start somewhere. If you’ve never built a business before, can you really pull it off? Spoiler alert: the answer is yes. However, your odds of success will depend on your willingness to face certain hard truths, do some hard work, and otherwise face down some difficulty. That doesn’t mean it has to […]

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Aug 21, 2018
MBA1073 Guest Teacher: Jeet Banerjee- How To Find Out Fast If Your Business Idea Will Succeed
17:57

Will it work? Every entrepreneur has to ask this question. Idea validation is the first step to founding a successful business, so it’s crucial to figure out whether your next product has real potential. Jeet Banerjee is a serial entrepreneur who’s built and sold multiple businesses, consulted for several more, and made his mark as […]

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Aug 20, 2018
MBA1072 How to Evaluate Your Employees + Free Ride Friday!
14:20

Do you have the best employees? How do you know? Evaluating team members can be tricky business. Depending on the size of your team and the scope of their work, it can be difficult to know who’s doing what, and who’s doing it well. For our business, we have a special system created by our […]

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Aug 17, 2018
MBA1071 Do you need to offer phone support for your online business?
13:06

Customer support via phone: has it gone the way of the landline? These days, calling up and speaking to a live support agent may not only be unnecessary, it may be detrimental to the quality of your customer service. With live chat and email available, a phone call isn’t always the most efficient. That said, […]

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Aug 16, 2018
MBA1070 Q&A Wednesday: How much has your podcast helped grow your businesses?
12:35

We love podcasting. But we didn’t get into it just for kicks. The $100 MBA show has a purpose: to build an audience, and demonstrate our credibility to those who may eventually choose to do business with us. It’s our way of offering something to people as a way to start a conversation and build […]

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Aug 15, 2018
MBA1069 How to Quit Your Job
14:58

Ready to take the leap? Listen to this first. Leaving your 9-to-5 might be the biggest, most game-changing moment of an entrepreneur’s life. This is the moment in which you invest yourself fully into your independent goals, leaving the conventional life behind. It takes guts. It takes heart. But above all, it takes planning. Quitting […]

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Aug 14, 2018
MBA1068 Must Read: A Life in Parts by Bryan Cranston
16:49

We all remember Breaking Bad as the tale of a plucky (if desperate) “entrepreneur” of sorts. But the story of Walter White is just one chapter in an even more incredible rise to the top: the story of actor Bryan Cranston. Before he became The One Who Knocks, Cranston had to make a career decision […]

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Aug 13, 2018
MBA1067 Affiliate Program Pitfalls + Free Ride Friday!
14:34

Affiliate marketing can go either way. Done right, it can be a revenue-boosting, word-spreading win that moves your business forward. Done wrong, it can be a total scam. Today, we discuss what can go badly with affiliate marketing. Trust us; we’ve learned the hard way. There are a few all-too-common pitfalls, mistakes people unknowingly make […]

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Aug 10, 2018
MBA1066 How to Create Something Different Enough
12:38

Find your niche. That’s the motto of every smart entrepreneur, as we look to carve out our unique place in the market. Building a successful business involves a careful balancing act. On one hand, you have to be original; your product or service has to offer something that nothing else out there offers. But while […]

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Aug 09, 2018
MBA1065 Q&A Wednesday: Do you do your own accounting? How much time do you spend on it?
12:46

Do you know where your money is? Accounting can be a little intimidating for those of us who aren’t mathematically inclined, or aren’t exactly experts in the latest tax and regulatory issues. It’s Q&A Wednesday, and one listener wants to know how we keep an eye on our funds, and what kind of resources we […]

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Aug 08, 2018
MBA1064 How do you know you have too much on your plate?
10:59

There’s a difference between busy and burnt out. We get it: motivated, driven entrepreneurs aren’t scared of a little hard work. We want to tackle everything ourselves, because we’ve chosen independence as a way of life. But working for yourself doesn’t mean going it alone. If you try to do it all as your business […]

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Aug 07, 2018
MBA1063 Guest Teacher: Travis Chappell- Why Overcoming Rejection Is Necessary For Your Business
19:17

It takes some practice before you’re good at getting rejected. The more it happens, the better you are, the more easily it rolls of your shoulders. No, this is not one of those “fail up” lessons, where we tell how you should treasure every bad moment. We know rejection is painful, we know it’s frustrating, […]

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Aug 06, 2018
MBA1062 How to Create a Simple Marketing & Sales System PT2 + Free Ride Friday!
14:15

You’ve marketed. You’ve built your audience. You’ve grown your contact list. Now it’s time to sell. In Part I of our sales + marketing tutorial, we took you through the process of driving traffic to your website, capturing leads, and setting yourself up to move some product. Today, we discuss exactly how to convert those […]

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Aug 03, 2018
MBA1061 How to Create a Simple Marketing & Sales System PT1
15:51

Who’s ready to smarket? Anyone can create a product. But sales and marketing are complementary, mutually supportive efforts that turn your products into an actual business. Especially at the beginning, crafting a holistic approach that integrates these two systems is the best way to maximize your chances of success. In this two-part series, we focus […]

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Aug 02, 2018
MBA1060 Q&A Wednesday: This podcast is huge! How did you grow your podcast audience?
14:46

This week’s Q&A Wednesday started with a (much appreciated) compliment. One loyal listener noticed that our little ol’ podcast has grown exponentially since we started it, and wanted to know how we pulled it off. Well, we’re happy to share exactly how we built our audience. Mostly, it has to do with our “content first” […]

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Aug 01, 2018
MBA1059 Do You Need a Personal Assistant?
16:20

Before you say “No,” hear us out. Personal Assistants aren’t just for the rich and famous. These days, it can be affordable (and well worth the investment) to hire a little help — especially for busy entrepreneurs. As we like to remind everyone, time is the most valuable currency. Your time is like a bank […]

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Jul 31, 2018
MBA1058 Must Read: Getting Things Done by David Allen
17:45

Let’s work on that “To Do” list. Crossing tasks off your list is a good feeling, and not just because it means forward progress for your business. It also means more time for you, for the things that matter, for the life you built your business around. Today, we review a Must-Read book that’s all […]

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Jul 30, 2018
MBA1057 Free Trials: With or Without a Credit Card Required? + Free Ride Friday!
15:32

The free trial: it’s an old, effective, tried-and-true way to turn leads into sales. But there’s one aspect of the free trial that business owners can’t seem to agree on. Should you require a credit card, or not? On the one hand, taking credit card info makes the final sale that much easier — and […]

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Jul 27, 2018
MBA1056 The 1 Thing You Should Never Outsource
11:19

As your business grows, you can’t do everything yourself. However, there are some things no one else should do for you. In fact, there’s one thing you can never, ever delegate. It’s healthy and necessary to hand off responsibilities as time goes by. Outsourcing, delegating, and otherwise trusting others to help move your business forward […]

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Jul 26, 2018
MBA1055 Q&A Wednesday: How often do you update your website?
14:28

Your website is everything to your business. And like your business, it can’t afford to stagnate. It’s got to change, grow, and evolve in order to stay effective. It’s Q&A Wednesday, and we’ve got a listener who wants to know exactly how often a business website needs updating. The answer, of course, is complicated. It […]

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Jul 25, 2018
MBA1054 5 Reasons Masterminds Fail
16:44

Mastermind groups can be a fantastic way to get and give valuable advice, accelerating your growth as an entrepreneur. These small groups of industry peers are more and more common, as entrepreneurs reach out to each other for help, support, and understanding. But not all masterminds are created equal. Our host, Omar, has been a […]

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Jul 24, 2018
MBA1053 Guest Teacher: Dr Tyson E Franklin – The 6 Pillars of Marketing
14:17

Let’s take a step back. Let’s look at marketing differently. A rounded, grounded approach to marketing is a powerful thing. By planning your marketing strategy around certain universal principles, you can maximize its effects. By taking advantage of all the available channels, you can diversify your marketing efforts for much better results. But first, you […]

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Jul 23, 2018
MBA1052 Starting a Blog From Scratch P2 + Free Ride Friday!
14:57

If you’re not blogging, you’re not marketing. Yesterday, we took a look at how to establish your blogging goals, and how to systematize your writing schedule for maximum effectiveness. Today, we discuss the down-and-dirty technical aspects of starting a blog, from choosing the best platform to leveraging your content into conversions. With the “why” of […]

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Jul 20, 2018
MBA1051 Starting a Blog From Scratch P1
13:47

Effective online marketing comes down to one thing above all: content. And while pics and videos are great, the written word is still the most important factor as regards your ultimate reach and SEO. Long story short: you need to blog. Even if you’re no Hemingway, you can create and manage a blog that’ll achieve […]

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Jul 19, 2018
MBA1050 Q&A Wednesday: Which email marketing software do you recommend?
14:23

Here at the $100 MBA, we live by a few unquestionable business truths. One of them is that when it comes to marketing, email. Is. King. When you’re starting your business, one of the most important things you can do is establish a system for email marketing that lets you leverage your content into conversions. […]

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Jul 18, 2018
MBA1049 How to Start Thinking About Retirement
15:48

What does retirement mean to you? If you’ve never tried to answer that question, the time to start thinking about it is now — no matter your age. Retirement doesn’t have to mean lounging in Florida at 65; it can mean anything from reducing your workload, to choosing only passion projects, to “retiring” for a […]

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Jul 17, 2018
MBA1048 Must Read: The Miracle Morning by Hal Elrod
14:41

Every day is a new opportunity! Your morning routine can have a huge impact on your long-term success. In fact, a common thread among some of the most successful modern entrepreneurs is a commitment to making the first few hours of the day count. Today, we take a look at a Must-Read book on exactly […]

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Jul 16, 2018
MBA1047 How Much Should You Test Your Product Before Launch? + Free Ride Friday!
15:00

Is your product ready for launch? How can you know? Spending too much time in the beta phase can hurt your business. Excessive testing and endless tweaking can delay launch of the only product that matters: the MVP (Minimum Viable Product). As we often remind listeners, entrepreneurs who hesitate are truly lost. So how can […]

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Jul 13, 2018
MBA1046 Simple Steps to Onboarding a New Employee
13:56

Onboarding: it’s not just for customers! Your new team members need to hit the ground running, feeling comfortable and confident from the start. They’ve got to gel with established team members, find their space, and work out the best ways to contribute. The sooner all that happens, the better. To set your new hires up […]

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Jul 12, 2018
MBA1045 Q&A Wednesday: What Is The #1 Skill I Should Work On as a New Entrepreneur?
14:07

You’re just starting out as an entrepreneur. You know you’ll need versatile skills, but you can’t do everything well. If you’re gonna be a jack of several trades, which skill should you focus on most? Which ability will have the biggest impact on your chances of success? What’s the most important thing you can be […]

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Jul 11, 2018
MBA1044 How to Create a Team Handbook For Your Company
15:21

Ditch the old-fashioned employee handbook. Today’s dynamic companies have a new approach. Rather than carving company info in stone and handing it down, new entrepreneurs can take a much more creative angle. We recently attended the Running Remote conference in Bali, where the good folks from GitLab treated us to an incredible lesson on establishing […]

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Jul 10, 2018
MBA1043 Guest Teacher: Dan Stones – The 5 Steps to Building An Unbeatable Team Culture
19:34

Want to keep your team happy, productive, motivated, and on point? It’s all about the culture. Today, we’ve got a special guest teacher with years of experience helping businesses build teams that work. Dan Stones knows team culture — what kind of culture gets the best results, how to cultivate it, and how to get […]

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Jul 09, 2018
MBA1042 Is Money That Important? + Free Ride Friday!
17:19

How much does money matter? Where’s the line between realism and materialism? How much of your business’s value can be expressed in dollars and cents? Today, we discuss money’s true worth. As entrepreneurs, we don’t work for pay. We work for a vision, for a lifestyle, for a principle. But undervaluing money is a dangerous […]

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Jul 06, 2018
MBA1041 How Small Gifts Can Make a Big Difference
12:19

A little gift can go a long way. It’s not a bribe. It’s not an act of manipulation. It’s simply an expression of genuine appreciation for someone you’d like to work with. Today, we share how the simple psychology of gift-giving can forge business connections — and relationships — that open doors. When done thoughtfully […]

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Jul 05, 2018
MBA1040 Q&A Wednesday: What do you include on a pre-launch product page if you don’t have product creatives or app screenshots?
13:24

To get your business rolling, we always advocate for the MVP (Minimum Viable Product). But when it comes to marketing that product, you’ll need another MVP: a Minimum Viable Page on your website! It’s Q&A Wednesday, and we’ve got a listener who’s ready to make the smart move of building a pre-launch web page for […]

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Jul 04, 2018
MBA1039 How to Hire Motivated Players
16:50

Your business deserves the best. But where do you find it? It starts with redefining “best.” While many employers look for the most talented prospects with the right skill sets, a much more important metric for an employee’s true potential is motivation. As we like to say, you can always teach the skill. You can’t […]

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Jul 03, 2018
MBA1038 Must Read: How to Fail at Almost Everything and Still Win Big by Scott Adams
13:08

Sometimes, the best advice comes from unexpected places. Scott Adams is a cartoonist, but anyone who’s read his classic comic strip Dilbert knows he’s an expert in business and corporate culture. A sarcastic, controversial expert, but an expert nonetheless. After repeated recommendations, we finally got around to reading Adams’ 2013 best-seller, How to Fail at […]

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Jul 02, 2018
MBA1037 Do You Need a Personal Website? + Free Ride Friday!
17:20

Your business has a website, promoting your brand and product. But do you need another website, to promote…y’know, you? Many business owners maintain separate websites about themselves, giving potential customers a deeper look into their motivations, outlook, and the bigger context of their businesses. But is this really necessary? Can the choice to market yourself […]

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Jun 29, 2018
MBA1036 Strategies for Getting Started with Outbound Sales
14:13

Inbound, inbound, inbound. These days, it seems like all we hear. But what about the good ol’ fashioned way of moving product? What about getting out there and bringing your product to customers? There’s still room for the outbound approach. As your business grows, it becomes more and more important to actively pursue outbound sales, […]

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Jun 28, 2018
MBA1035 Q&A Wednesday: How do I run a promotion without devaluing my product?
12:16

Sale prices can draw customers — but they can also send a bad message. It’s Q&A Wednesday, and one listener wants to know how to cut prices without harming the product’s real and perceived value. Whenever you lower the price of your product, even temporarily, you have more drawbacks to consider than just decreased revenue. […]

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Jun 27, 2018
MBA1034 How to Market When You’re Starting From Scratch
18:51

You have no contact lists, no followers, no fans, nada. How in the heck are you supposed to start marketing? Everyone starts somewhere. Today, we discuss how to jump-start your marketing efforts from Square One. You can build a foundation from next-to-nothing, if you know how to use your resources wisely. Before you spend a […]

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Jun 26, 2018
MBA1033 Guest Teacher: Justin Jackson – How to use podcasting as a marketing tool for your business
18:07

Ready to podcast? This is the episode for you. We know a thing or two about podcasting, having made it all the way to our 1,033rd episode. But we’ve got a special guest teacher with even more experience and knowledge, someone who helped us along the way. Justin Jackson of transistor.fm knows podcasting, and he’s […]

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Jun 25, 2018
MBA1032 How to Get the Most Out of a Meetup + Free Ride Friday!
16:47

The Internet is great, but sometimes you can’t beat some good ol’ fashioned real-world networking. Physical meetups are more prevalent than you might think, and more affordable, too. Depending on your industry, there’s a good chance of finding a valuable get-together within a reasonable distance of wherever you are. Today, we discuss how to find, […]

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Jun 22, 2018
MBA1031 Is Google AdWords Marketing Dead?
14:50

Google AdWords: is the party over? There was a time when AdWords was everything: a valuable, cost-effective way to get your website to the top of the results page without all that pesky manual SEO. Massive chunks of marketing budgets were devoted to paying per click, and as the value of AdWords became more and […]

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Jun 21, 2018
MBA1030 Q&A Wednesday: Is Starting a YouTube Channel a Good Idea?
12:35

Are videos the new blogs? Many marketing experts have pointed out that YouTube is the world’s second-biggest search engine, but does that mean every entrepreneur needs to break out the tripod and start filming? It’s Q&A Wednesday, and one of our listeners wants to get a sense of the ROI for YouTube. Given the potential […]

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Jun 20, 2018
MBA1029 Unexpected Speed Bumps in Starting an Online Business with Matt Jenks
26:46

The road to independent success could use a few warning signs! If you’re starting your first online business, this is the episode for you. In a special interview, we’re sitting down with someone whose entire job is helping new entrepreneurs get the most out of their websites: Matt Jenks, program manager for customer success at […]

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Jun 19, 2018
MBA1028 5 Tips for Becoming a Paid Public Speaker
15:34

Your knowledge and experience are valuable — and not just to you. In fact, your knowledge and experience are worth paying for, if you have the public speaking and presentation skills to deliver them effectively. Being a public speaker can do wonders for your exposure and brand, but it’s also a fantastic way to earn […]

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Jun 18, 2018
MBA1027 How to Put The Spark Back Into Your Business + Free Ride Friday!
14:55

The excitement can’t last forever. When the honeymoon’s over, the founding obstacles are cleared, and the initial fires are put out, it’s just you and your successful business. At that point, you’re no longer facing the drama of starting a new business, and all the ups and downs that come with it. You’ve made it. […]

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Jun 15, 2018
MBA1026 How Often Do You Need to Upgrade Your Computer?
12:15

To do the best job, you need the right tools. But even the best tools don’t last forever. If you’re like us, your business depends on your computer. Whether you’re on a desktop or laptop, Mac or PC, your computer is your primary weapon in the fight for independent success. It has to work, through […]

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Jun 14, 2018
MBA1025 Q&A Wednesday: Where can I hire great remote team members?
13:58

We’d say remote teams are the future, but they’re already here. More and more, smart entrepreneurs are taking advantage of a whole planet’s worth of talent, as the Internet erases borders and puts top-notch talent at your fingertips. In fact, the only problem with remote workers is that there’s just too many of them. So […]

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Jun 13, 2018
MBA1024 Get A Handle on Tracking Your Expenses and Receipts
13:26

Accounting can get out of hand, quickly — even when you have an accountant! With a million little business expenses going out every day, it can be maddening to try and keep track of each transaction. Factor in multiple team members using different methods of payment, and any entrepreneur can easily lose the thread. What’s […]

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Jun 12, 2018
MBA1023 Guest Teacher: David Burkus- How To Make The Connections You Need To Grow Your Business
23:48

Networking: you’re (probably) doing it wrong. Networking is crucial to the development of any business. We like to say that the relationships you build as an entrepreneur are the most valuable asset your business has. But acquiring contacts and building genuine relationships is a subtle art, one that requires skill and finesse. That said, anyone […]

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Jun 11, 2018
MBA1022 How To Work On Weekends Without Burning Out + Free Ride Friday!
13:40

Entrepreneurs need weekends, too. Building a business on the side is no easy feat. But even the hardest working, most dedicated side-hustler has basic human needs: rest, relaxation, and a general enjoyment of life. To deprive yourself of these things won’t bring success. It’ll bring fatigue, burnout, and resentment. So how can you make time […]

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Jun 08, 2018
MBA1021 How To Get Feedback About You From Your Team
15:09

How are you doing so far? That’s a question every business owner needs to ask their team from time to time. Asking, of course, is easy. Getting honest answers, though…that’s something else. You need to improve as a business owner and leader. If you’re not growing, neither can your business! The only way to measure […]

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Jun 07, 2018
MBA1020 Q&A Wednesday: How do I create an online course on a budget?
13:14

Got something to teach? Something to share? Ready to make a business out of it? It’s time to start your first online course. But if you’re like today’s Q&A listener, you’ve got one problem: a tiny budget. Not to worry! WIth low-to-no-cost tools available today, anyone can establish a decent online course and get the […]

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Jun 06, 2018
MBA1019 How to Transition from Self-Employed to Business Owner
14:21

Your future is bigger than yourself alone. There’s a huge difference between self-employment and business ownership. Being self-employed gives you freedom, and many prefer it to conventional 9-to-5 work. But self-employment means the whole enterprise depends entirely on you. Depending on the business, this isn’t scalable — or even sustainable in the very long term. […]

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Jun 05, 2018
MBA1018 Must Read: Unlimited Power by Anthony Robbins
16:16

Every once in a while, go back to the classics. Tony Robbins is one of the original “self-help gurus.” While that kind of title might be scoffed at by some, the substance of his work is real and valuable. His 1986 book Unlimited Power isn’t some meaningless collection of affirmations — it’s a practical, smart […]

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Jun 04, 2018
MBA1017 How To Make The Most of a Bad Day + Free Ride Friday!
16:13

The true measure of yourself is what you do when times are toughest. In business, tough times are never in short supply. Even the most successful business people have those WTF? days. It’s just gonna happen. What matters most is not avoiding those days, but responding to them in positive, constructive ways. Are you up […]

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Jun 01, 2018
MBA1016 Should You Start a 2nd Business on the Side?
13:45

We get it. Entrepreneurship is addictive. Sometimes, while we’re developing one business, we see an opportunity to start another. Currently, we’re juggling two companies ourselves. But at some point, you’ve got to set limits on the number of plates you’re spinning, so that you don’t end up sacrificing quantity for quality. Today, we discuss the […]

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May 31, 2018
MBA1015 Q&A Wednesday: How much time should I spend consuming content?
12:40

Content: there’s plenty of it out there. Much of it can help you grow as an entrepreneur. With the wealth of online educational resources available today, you could spend your whole day learning about business and your own industry. Without setting foot in a business school, you can learn more from your laptop than many […]

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May 30, 2018
MBA1014 Is a Custom Built Website Worth It?
16:25

You’re starting a small business. You need a website. But you’re not a website developer. Welcome to the most common of marketing conundrums. Can you make do with a drag-and-drop DIY website builder, or should you pony up for a fancy custom job? Can you really Do It Yourself effectively? Is the ROI for a […]

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May 29, 2018
MBA1013 Guest Teacher: Clay Clark – How to Increase Your Sales by 300% in 30 Days
16:49

Ready for some top-notch business coaching? Clay Clark is in demand as a business consultant. SBA Entrepreneur of the Year and a bestselling author, Clark knows the strategies that create revenue for all kinds of businesses. That’s why he’s been successful both in creating his own businesses, and in coaching and motivational speaking for a […]

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May 28, 2018
MBA1012 8 Essential Metrics Every SaaS Should Track P2 + Free Ride Friday!
17:44

Let’s get SaaSy. It’s FREE RIDE FRIDAY!!!, and we’re finishing up our two-part series on the metrics that matter most to your SaaS business. If you haven’t listened to Part I, make sure you do (we’ll just wait right here). In that episode, we identified four basic metrics that help you lay the foundation for […]

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May 25, 2018
MBA1011 8 Essential Metrics Every SaaS Should Track P1
15:44

Metrics matter. But which numbers should you really keep your eye on? If you’re running a SaaS (Software as a Service) business, you’ve got plenty of numbers to choose from. You can study analytics on everything from conversions to daily active users to average customer age to…well, you get it. With so many metrics, what’s […]

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May 24, 2018
MBA1010 Q&A Wednesday: How can I save money with my payment processor?
16:12

Payment processing fees are part of the cost of doing business. But does the cost have to be so high? Nope. It doesn’t. Depending on your business, you may be able to finagle more preferable transaction charges, lowering the percentage of revenue you lose to payment processing. There are ways to save, without comprising service […]

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May 23, 2018
MBA1009 5 Things You Need To Know About GDPR
16:04

GDPR: if you haven’t heard about it yet, you will. The policies take effect in a matter of days, and it’s likely to affect almost every business with an online presence. GDPR is Europe’s reaction to the threat of privacy breaches that have lately made headlines, especially in the US. It’s the European Union’s attempt […]

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May 22, 2018
MBA1008 Must Read: The Everything Store by Brad Stone
17:18

Ever read a book that changed your whole outlook? That’s the case with our latest Must Read Book Review, this time the true story of the world’s richest man and his landscape-changing company. The Everything Store by Brad Stone tells that tale of Amazon. It’s less a book about money, and more about drive, will, […]

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May 21, 2018
MBA1007 How to Adapt Spotify’s Business Model + Free Ride Friday!
12:55

Give. Hook. Upsell. Repeat. The Spotify business model is genius. It’s also increasingly common practice, one currently adopted by businesses big and small. Spotify, Pandora, YouTube, and many more take the same approach: provide an incredible free service, then offer a premium version for a relatively small monthly fee. The beauty is that it works […]

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May 18, 2018
MBA1006 5 Common Mistakes When Starting Your First Business
18:19

You’re starting your first business. Are you nervous? Don’t be! Even though it’s your first time, you’ve got the advantage of our experience, right here on this podcast. There are so many things we wish we knew when we first got started. Today, we share 5 of the most important mistakes we wish we hadn’t […]

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May 17, 2018
MBA1005 Q&A Wednesday: How do I close my business for good without upsetting my customers?
13:41

Goodbyes are tough. When you’re closing your doors, how should you address it with your customers? That’s what one listener asked us for this week’s Q&A Wednesday. There are perfectly good reasons to close a business, from a lack of profitability to plain old retirement. But when you do so, you take something away from […]

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May 16, 2018
MBA1004 How to Run a Successful Cross Promotion
18:41

They say two heads are better than one. How about two marketing campaigns? Cross-promotion is a smart, simple way to instantly double your exposure, and it costs you almost nothing. All you need is a partner with a complementary product, and you can exchange access to your respective audiences. In our business, we’ve done many […]

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May 15, 2018
MBA1003 Guest Teacher: Timothy Armoo- How to Leverage Snapchat to Tap into a Young Demographic
17:54

If you want to reach the young, you need to speak Snap. Snapchat owns the under-30 market, with more teenage users than Facebook — despite Snapchat being a fraction of the size. As it grows, the temporary image and video-based platform will only extend its reach to the young. For now, though, marketing and advertising […]

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May 14, 2018
MBA1002 Removing Friction From Your Business + Free Ride Friday!
16:29

Friction (noun): that which slows us down. We all want our businesses to run smoothly. Today, we’ve got some tips on how to identify and eliminate sources of friction, those areas of inefficiency where goals are held up. Friction can come from many places (and people), but there are 3 particular points where a few […]

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May 11, 2018
MBA1001 How to Find Great Talent Via Your Staff
14:03

Good help is hard to find. But it’s easier when you’ve got staff who care about your business. Whenever it’s possible, finding new hires via your old ones isn’t just cost-effective. It’s ideal! While anyone can comb through resumes and find appropriate skill sets, nothing beats a referral from someone who understands your business, your […]

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May 10, 2018
MBA1000 Q&A Wednesday: How Do You Work & Live With Your Significant Other?
12:17

It’s been a long road, but here we are: 1,000 episodes! Don’t worry — we won’t spend too much time celebrating, because we’ve got business to discuss. Specifically, many of our listeners want to know how our co-founders, Omar and Nicole, balance their personal partnership with their business partnership. Can working alongside that special someone […]

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May 09, 2018
MBA999 5 Email Promotion Tips To Increase Sales
13:05

Email, email, email. We never miss an opportunity to point out that email is king when it comes to online marketing and sales. Because the recipient has to opt in to receive it, and because every email requires some action to resolve (even if it’s just to delete), emails are your best chance to be […]

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May 08, 2018
MBA998 Must Read: Damn Good Advice by George Lois
12:57

In business, good advice is worth its weight in gold. For this week’s Must-Read Book Review, we go one better: Damn Good Advice (for people with talent) is a treasure trove of insights, witty observations, and hard-earned truths from George Lois, legendary ad-man and creator of Big Idea Advertising. As the title suggests, Lois’ advice […]

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May 07, 2018
MBA997 Advanced Email List Building P2 + Free Ride Friday!
15:19

Build the list that’ll build your business! Yesterday, we started our 2-part series on email list-building with a talk on website optimization and opt-ins. Make sure you’ve listened to that one, so you have a firm foundation for today’s in-depth lesson on the next steps. Today, we discuss how to segment your leads, nurture them […]

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May 04, 2018
MBA996 Advanced Email List Building P1
16:08

In online business, email is everything. That’s no overstatement. Email remains the single most important tool you can use to turn website visitors into customers. Collecting addresses, starting the conversation, and nurturing your leads requires knowledge and strategy. Fortunately, we’ve got an in-depth, 2-part crash course on exactly how to build your list the right […]

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May 03, 2018
MBA995 Q&A Wednesday: How much should I spend on my logo?
10:26

Every business needs a logo. A smart, eye-catching symbol that encapsulates your brand and mission can do wonders for your reach. It can generate interest, create associations, and bring your company to mind when potential customers are looking for solutions. It’s Q&A Wednesday, and one of our listeners wants to know how much a good […]

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May 02, 2018
MBA994 5 Ways to Work Less
16:47

Don’t work too much! That might sound like odd advice from a podcast about building your independent business, but it’s crucial. Burnout kills businesses, and ruins health. Work is like anything else: quality always trumps quantity. By increasing the quality of your time “on the clock,” you can have more time to yourself. Your business […]

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May 01, 2018
MBA993 Special Guest Lesson: Exactly How To Start An Online Store with Katie Swett
26:26

Selling physical goods online? Setting up your eCommerce store is easier than ever, given the tools available. But whichever service you choose, it’s important to know the basics of creating an online store that’s optimized for sales. Today, we’re trying something new: an interview with an ecommerce expert. We’re talking with Katie Swett, Group Project […]

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Apr 30, 2018
MBA992 Growth You Should Aim for in Year 1 + Free Ride Friday!
14:42

Is your business growing fast enough? If you’re just getting started, that’s a question you might be asking. The answer, though, isn’t as simple as being big enough, soon enough. The right pace of growth isn’t necessarily the fastest pace. In fact, growing too quickly can (and does) end in disaster for businesses that aren’t […]

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Apr 27, 2018
MBA991 Guest Teacher: Carrie Olsen- How to get better results with your sales page using 3 principles from acting
14:00

What can artistic performance teach us about sales performance? Quit a lot, we think. And so does our next special guest teacher, Carrie Olsen. Carrie is a veteran voice actor, having provided narration for companies ranging from Tiffany’s to Taco Bell. In her career, she’s had to hone one thing above all: the art of […]

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Apr 26, 2018
MBA990 Guest Teacher: Dan Martell- How To Build a Scalable Systems Playbook
18:50

As your business grows, organization becomes more and more crucial. At some point, the systems you establish will be the difference between getting things done and scrambling to keep up. That’s why it’s so important to establish procedures, protocols, and workflows as early as possible. Fortunately, there are tried-and-true ways to establish efficient systems and […]

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Apr 25, 2018
MBA989 How to Get Ready For Some Time Off
15:08

We all need a break. But how do you make sure your break doesn’t hurt your business? Burnout is a real and dangerous thing. It’s not only bad for your health and well-being, it’s devastating to your business. Only the best you — the healthiest, well-rested, most focused version — can run your business. That’s […]

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Apr 24, 2018
MBA988 Must Read: SEO 2018 (No-BS) Strategy by Casey Henry
13:26

Need to update your SEO strategy quickly? We’ve got the most efficient, to-the-point 2018 SEO guide available. It’s not a best-seller from a renowned author. It’s just something we stumbled on while looking for useful new SEO resources. SEO 2018 (No Bullsh*t) Strategy by Casey Leigh Henry is exactly what the title promises: a no-nonsense, […]

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Apr 23, 2018
MBA987 5 Ways to Increase Your Email Open & Click Rates + Free Ride Friday!
16:22

Email is still king. Even in today’s world of viral social media, email remains the most effective, important tool for online marketing and sales. As they say, “The money’s in the [contact] list.” So how can you maximize the impact of your emails? You’ve got to make sure they get opened, and the calls-to-action inside […]

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Apr 20, 2018
MBA986 4 Ways to Improve Your Customer Service Today
15:53

It’s easier (and less costly) to keep your current customers than to earn new ones. When you think of the importance of customer service, always remember that equation. Too many entrepreneurs put too many resources into product development, marketing, and sales, and far too little into customer service. Your customers are your lifeblood. Taking care […]

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Apr 19, 2018
MBA985 Q&A Wednesday: What would you do differently if you started your software company all over again?
15:53

Hindsight is a beautiful thing. What would we do differently? We’ve learned so much over the course of building and running our SaaS business, WebinarNinja. Of course, like many entrepreneurs, we wish we knew then what we know now! For this week’s Q&A Wednesday, we’re letting our mistakes be one listener’s guide — and yours. […]

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Apr 18, 2018
MBA984 How to Have More Patience with Your Business
15:45

In life, patience is a virtue. In business, it’s a necessity. We all want success as quickly as possible — especially those of us who take the risk of striking out on our own as entrepreneurs. We want to reach our goals yesterday, and have the life we want now. But too much ambition can […]

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Apr 17, 2018
MBA983 Guest Teacher: Joey Coleman- How to Counter Buyer’s Remorse
19:41

Keep. Your. Customers. As entrepreneurs, we spend a lot of time and resources on customer acquisition. We pour effort into getting more and more new customers, because that’s how we grow our business. But in doing so, we cannot neglect the customers we already have. To sustain our growth and set our business up for […]

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Apr 16, 2018
MBA982 How To Empower Your Team To Manage Themselves + Free Ride Friday!
16:59

It’s FREE RIDE FRIDAY!!! Today, we discuss the most important thing an entrepreneur can do to reduce stress, increase efficiency, and genuinely enjoy your business: trusting your team. When it’s your business, the temptation to micromanage is strong. But too much involvement in your team’s work can be counterproductive, draining, and — worst of all […]

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Apr 13, 2018
MBA981 Fighting Depression in Entrepreneurship
19:35

No one said this would be easy. Business is tough. Entrepreneurship can be even tougher. We think it’s healthy, productive, and good for your business for you to acknowledge this struggle. If we can’t face the valleys, we won’t reach the peaks! That’s why we’re devoting today’s episode to helping you work through the dark […]

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Apr 12, 2018
MBA980 Q&A Wednesday: How do I know my business idea is a good one?
13:51

Ideas: we all have them. Some of them are even good. But is your idea good enough to sustain a business? You don’t have to guess. If you have an idea for a great product or service, you can find out — in the real world — whether it can actually sell. You can take […]

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Apr 11, 2018
MBA979 How I Prepare for a Public Speech
19:24

Public speaking is many people’s biggest fear. But for entrepreneurs, it can be one of your most powerful tools. As intimidating as it can be, getting up in front of people and explaining yourself does wonders for your marketing, sales, and personal branding. It’s taken our host Omar 6 years of study and practice to […]

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Apr 10, 2018
MBA978 Must Read: Exactly What To Say by Phil M Jones
16:05

Nervous about sales? There’s a Must-Read Book Review for that. Exactly What to Say by Phil M Jones is exactly what the title promises: a collection of phrases that will help you make sales. These key phrases encompass sales strategies that work for every kind of business and product. It’s a short, easy read that […]

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Apr 09, 2018
MBA977 How to Build a Business On The Side P2 + Free Ride Friday!
24:25

Ready to make your side gig your full-time career? Yesterday, we laid out the first phases of our detailed action plan for building your own business on the side while maintaining your regular 9-to-5 job. Today, we continue that lesson with the final instructions you’ll need to transition out of conventional work and into entrepreneurship. […]

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Apr 06, 2018
MBA976 How to Build a Business On The Side P1
22:58

You want to build your own business, but you already have a job. And you don’t want to lose it (just yet). You’re not the only one. Building your business on the side while maintaining your primary income isn’t just common, it’s smart! So how can you invest the time and resources necessary to really […]

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Apr 05, 2018