During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as:

• The brave new frontier of virtual product placements
• Coinbase gets all up in in haters' faces
• LEGO's crowdsourced Starry Night set
• A Taco Bell oil painting
• The problem of livestreamed mass murder
• The disasterously misnamed stablecoins
• GrubHub's costly lunch
• ShipGo's ridiculing commercial
• The most GenX tweet in the history of Twitter
• Podcast consumption stats

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/378
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as:

• How the tech titans are teaming up to forge a password-free future
• How video game engines are transforming Hollywood
• Twitter's testing of Circles
• LeBron James talks to his younger self
• Budweiser's politically-charged "freedom" cans
• Cannabis marketers stealing famous food brand packaging
• Video ads crashing news apps
• Instagram marketing statistics

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/377
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as:

• A PSA campaign featuring actual gunshot victims unboxing firearms
• Google Docs can write summaries and OpenAI can write much more impressive prose
• Stripe and Twitter partnering on crypto payouts
• YouTube's new keyword research tool
• Google's Earth Day Doodle
• Jimmy John's gets high
• An NFT get-rich-quick scheme
• BeReal stats

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/376
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as:

• YouTube experiments with reactions
• AdAge educates marketers on Web3
• Podcasts on Twitter
• Twitter's edit button
• Fortune 1's NFTpocalypse
• Voice-activated graphic design
• AI salesforce
• The mother of all Facebook lawsuits
• Podcast consumption

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/375
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• Tracking the emotional responses to commercials
• Twitter's new eCommerce shops
• How to claim credit for your work so your boss doesn't steal it
• The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda
• Russia's bankrolling of pro-Putin influencers
• Yet another PR pitch from hell
• Facebook's random banning of pages

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/373
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as:

• The new Twitter Community features
• LinkedIn's new marketers' community group
• The growing base of Metaverse users;
• Applebee's annoyed at CNN for picture-in-picture ad placement within breaking war coverage
• Gaming Wikipedia's SCOTUS candidate bio pages
• YouTube's random, mistaken takedown notices
• Fake Instagram Ukraine war accounts

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/372
• Connect with the show on social media
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During episode 370, co-hosts BL Ochman & David Erickson discuss Neil Young and other musicians leaving Spotify in protest over Joe Rogan's Covid disinformation, as well as:

• The Bryant Lake Bowl's amazing marketing video
• Gibson's NFT guitars
• Michelob Ultra's Super Bowl commercial previews
• M&M's mascot makeovers
• Influencers need to get their act together
• Twitter lets the Big Lie spread
• The ridiculous defintion of an Instagram Reel view
• 2022 spending on social audio

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/370
• Connect with the show on social media
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During episode 369, co-hosts BL Ochman & David Erickson discuss LinkedIn's new virtual events feature, as well as:

• A social justice t-shirt campaign
• The Gap's $500 NFT hoodie
• A superb real estate influencer example
• Apple AirTag's stalking abilities
• FTC Investigates Facebook Meta for anti-competitive behavior
• Google and Facebook under fire for cookie policies
• North Korea hacks crypto to fund WMDs

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/369
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 368, co-hosts BL Ochman & David Erickson discuss the top ten best marketing stories they covered in 2021 as well as the top ten worst marketing stories. Those stories included:

• Alien Oreos
• A handgun unboxing PSA
• 2020 hooks up with Satan in Match.com Commercials
• Bored Ape Yacht Club NFTs Launch
• Weinermobile Lyft Rides
• New York Times' interactive historical reporting of the Tulsa Race Massacre
• Snapchat Millionaires
• Sleep Number's advertorial TV commercials
• Nerf Hires Fan As Chief TikTok Officer
• An Italian Mafia Fugitive Cooked By YouTube
• Facebook's January 6 Fail
• A working gun disguised as a Lego toy
• LinkedIn Knocks TikTok
• The Milk Crate Challenge
• Facebook renames
• Twitter disses Alan Page
• Mars Bar's pesterbot
• Nike’s Satan Shoes
• Fired By Bot At Amazon
• Dancing Middle Aged Guys

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/368
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During episode 367, co-hosts BL Ochman & David Erickson discuss Prime Video's awesome anamorphic billboards for the Wheel Of Time premier, as well as:

• Twitter's new bot certification program
• The launch of The Atlantic's new newsletters
• Nicole Wallace conducts a master class on how to interview a politician with follow-up questions for Chris Christie
• Apple allows self-repair of their devices
• The World Wildlife Foundation's brilliant climate change advocacy video
• Spotify to allow video podcasts
• TikTok's mediocre safety center
• Big Oil's decades-long disinformation campaign
• A media bias chart misses the mark

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/367
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During episode 366, co-hosts BL Ochman & David Erickson discuss Iceland’s hilarious tourism video mocking Mark Zuckerberg’s launch of Meta, as well as:

• The Twitter Blue rollout
• TikTok’s Creative Exchange
• Is traditional SEO enough for voice?
• Email engagements that boost inbox visibility
• Content marketing tactics for recruiting talent
• Arby’s french fried vodka
• Apple’s secret advertising arbitrage
• Instagram poaching TikTokers
• The wild west of disinformation on podcasts
• The state of email marketing

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/366
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During episode 365, host B.L. Ochman interviews Drew Simon, founder of the Crypto Altruism community. They discuss the thousands of ways that cryptocurrency and the blockchain are being used for global social impact.

Among the topics we cover in this interview:
- Major charities including American Cancer Society, UNICEF, Save the Children and hundreds of others are using the blockchain and crypto currency for global projects.

- Mainstream media's false narrative about the blockchain and crypto

- How crypto is revolutionizing charity fundraising

• Video, Show Notes & Links:
• https://beyondsocialmediashow.com/365
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During episode 364, co-hosts BL Ochman & David Erickson discuss Google's push to court creators, as well as:

• LinkedIn closes the chapter on Stories
• Instagram allows desktop uploads
• Journalists prefer Zoom interviews
• Australia pitches Chris Helmsworth
• A sign language Metallica video
• Facebook by another name
• Apple's privacy protection posing
• Walmart's crypto ATMs

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/364
• Connect with the show on social media
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During episode 363, co-hosts BL Ochman & David Erickson discuss Amazon's creepy home robot Astro, as well as:

• A study suggesting that jerks are jerks, online or off
• Sleep Number's content marketing campaign
• 5 new Twitter features, including business profiles
• A design firm's brilliant mock condom ads
• Amanda Gorman's Estee Lauder sponsorship gig
• Minnesota Vikings' stadium experiential marketing
• Branding NFTs
• BrightLocal's marketing of their online reviews survey
• Google embeds a guitar tuner in search
• LEGO partners with Fender for a Stratocaster kit
• Seasonal Salted Nut Rolls
• Amazon's creepy Astro robot
• Facebook's whistleblowers
• FTC to crack down on fake reviews
• Pathetic email pitches
• Clubhouse shorts creators
• Top online review factors

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/363
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During episode 362, host B.L. Ochman interviews Shelly Palmer, expert on cryptocurrency and the role it will play in marketing and commerce.

Among the topics we cover in this interview:
 - Defining basic cryptocurrency terms
- What is DeFi?
- What’s a smart contract?
- What is de-centralized banking?
- How does blockchain work?
- Is the IRS watching crypto?
- Crypto taxes
- What are stable coins?
- What are NFTs?
- How NFTs can be used
- NFTS: financial freedom for artists
- Crypto democratizes the art biz
- Crypto & Web 3.0
- How brands can use crypto
- Brands have NFT FOMO
- El Salvador using crypto as currency
- Bitcoin is volatile
- What’s a hodler?
- Understanding Tokenomics
- War over decentralized finance is coming
- Impact of decentralizing finance
- Role of the metaverse
- Metaverse is a shiny new object

• Video, Show Notes & Links:
• https://beyondsocialmediashow.com/362
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During episode 362, host David Erickson interviews Minnesota-based bassist, songwriter, prolific band member, and musical entrepreneur David LeDuc.

Among the topics we cover in this interview:
- David's musical career
- The effect the pandemic had on musicians’ lives
- David's efforts at marketing himself and his bands
- How he crowdsourced his solo album, and
- David's current musical endeavours

• Video, Show Notes & Links:
• Audiolicious.tv
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During episode 361, co-hosts BL Ochman & David Erickson discuss paid tickets for Twitter Spaces, as well as:

• Lyft and Oscar Meyer co-brand a Weinermobile lift
• The White House's pro-vax influencer campaign
• Google My Business' prominence signal
• Robot lawyers
• Walmart's advertising network
• Moms against misinformation
• Alan Page isn't notable enough for Twitter
• Facebook post plagiarism
• The Milk Crate Challenge
• Microsoft 11 support
• Influencer compensation survey

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/361
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During episode 360, host B.L. Ochman interviews Curtis Boyd, CEO of Objection.co. He explains how to fight fake online reviews. He also shares the amazing story that led him from nursing school to MIT and his online career.

Among the topics we cover in this interview:
- A challenge changes Curtis' life
- The doctor who paid off Curtis' $32K student loan and inspired his business
- Inspired by Elon Musk to go to MIT
- How many fake reviews are online?
- What kind of reviews can be removed?
- What kind of reviews can't be removed?
- How to prevent bad reviews?
- How to respond to bad reviews
- How neural networks relate bad reviews
- Alexa: is this review fake?
- Who should we trust? There's an app for that!
- and lots more!

Curtis Boyd started the reputation management firm, Ocjection.co at the end of Nursing School.

Right before he graduated, a local physician told him he'd pay off his $32K student loans if Curtis could figure out how to remove a fake bad review that was costing him patients.

When Curtis succeeded, the doctor immediately wrote him a check and introduced him to an entire physician network.

Boom!

He found himself with hundreds of clients and decided to get a master's degree in coding at MIT.

Over 1000+ customers later, Objection Co has identified and removed thousands of illegitimate online reviews.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/360
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During episode 359, co-hosts BL Ochman & David Erickson discuss doctors spreading vaccine misinformation on Doximity, as well as:

• A TikTok campaign in real life
• Yelp's COVID labels
• Instagram's new blocking feature
• A brain/computer interface that inputs full sentences from your thoughts
• Twitter's redesign
• Twitter Spaces' new multihosting feature
• Snopes forced to retract plagiarized articles
• Vikings quarterback Kirk Cousins anti-vax PR fiasco
• Twitter's cropping bias
• A survey of content entrepreneurs

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/359
• Connect with the show on social media
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During episode 358, co-hosts BL Ochman & David Erickson discuss the Wall Street Journal's superb investigative journalism revealing how TikTok's recommendation algorithm works, as well as:

• TikTok's push to get users to remake classic commercials
• Non-fungible tokens for Coca-Cola and Twitter
• The rise of low-fidelity video ads
• Google's adoption of email authentication protocols
• More Google My Business call data
• Amazon measures in-store customer experience
• Social media's anti-semitism problem
• Kraft ice cream
• Middle-aged dancing guys
• Influencer spending

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/358
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During episode 357, host David Erickson interviews branding and public relations expert Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more.

Coral earned her B.A. from UW-Madison in 2011 with a double major in Communication Arts and English Literature.

Since graduating, she has explored many different areas within the marketing industry, including brand management, event planning, corporate communications, media relations and influencer marketing.

She has held roles as a Public Relations Executive representing companies like 3M and Valspar, a Global Producer for the Apparel and Accessories categories at Target Corporate, and is currently the Senior Public Relations & Communications Manager at Fiskars.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/357
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During episode 356, co-hosts BL Ochman & David Erickson discuss the backlash over Culper Precision’s Lego kit for a Glock handgun, as well as:

• Improv Everywhere's New York city dance party
• Google's test of seller ratings in search
• Twitter's Non-Fungible Tokens
• Amazon's Kindle Vella serialized fiction platform
• Twitter's testing of new conversational features
• Instagram's Reel advertising
• BusinessInsider's clever welcome email
• Facebook launching it's Substack clone, Bulletin
• The advent of the college athlete influencer
• This Week in Cuba Twitter Space
• DiGiorno's crowdsourced slogan
• An Amazon contractor gets fired by bot
• Emails on packaging
• Clubhouse demographics

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/356
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During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing.

He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider.

Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.

Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/355
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During episode 354, co-hosts BL Ochman & David Erickson discuss Spotify and Facebook's Clubhouse clones, as well as:

• A Twitter thread that made it to the silver screen
• Google's breaking news warning
• A clever list building tactic
• Digitally resurrecting murdered journalists
• How to scare phone spammers
• Twitter's ticketed Spaces
• A LEGO typewriter set
• Hyundai acquires Boston Dynamics and cuts a strange video to celebrate
• Apple is out to destroy your open rates
• family and friends word of mouth

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/354
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During episode 353, host David Erickson interviews Alberto Monserrate, CEO and co-founder of NewPublica, a Minnesota public relations firm specializing in multicultural communications. They discuss the diversity within communities of color and the intricacies of communicating with them.

Alberto is a leading authority on multicultural communications and marketing in Minnesota and has been a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio and other Minnesota business media.

He was elected to the Minneapolis School Board in 2010, serving as chair from 2012 to 2014. Alberto is Currently the board chair of Great Minnesota Schools, is the former board chair of Hiawatha Academies and served on the founding boards of KIPP Minnesota and Twin Cities Academy.

He served on the board of the Minnesota Broadcasters Association and on the advisory editorial board of Minnesota Business Magazine. He has worked with Radisson Hotels International, Ameriprise Financial, Wells Fargo Advisors, Latino Communications Network, Minnesota Senate and Minneapolis Public Schools.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/353
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During episode 352, co-hosts BL Ochman & David Erickson discuss media coverage of the Tulsa Race Massacre, 100 years after the fact, as well as:

• Oreo's offering to aliens
• The soft power of brands
• Amazon supports marijuana legalization
• Dunkin' sells paint
• Apple's privacy commercial
• Amazon Sidewalk risks
• Hootsuite jacks long-time customers
• Twitter reinstates certifications
• Stetson disowns hatWRKS
• Music streaming
• Influencers' earnings

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/352
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During episode 351, host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets.

Tom brings over 20 years of executive experience starting companies and leading product development teams. He currently serves as the Vice President of business development for AirCarbon Pte Ltd, a Singapore based commodities exchange built on blockchain for carbon trading.

He was the CEO and co-founder of DashBid Media, a video advertising exchange in New York City and the 2nd fastest growing company in NYC in 2015. Tom also served as COO of JumpTV where he built operations for streaming over 200 live linear TV stations leading up to JumpTV’s IPO. In addition to carbon trading, he has built platforms and exchanges for the travel, real estate, video advertising, and streaming media industries.

Tom’s career began in Boston, MA and has ranged from Indonesia, the Caribbean, and Latin America to Singapore where he currently resides with his family. Tom was featured in the 2020 Artisan Entertainment movie Startup.com about the formation of govWorks during the dot com bubble.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/351
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During episode 350, co-hosts BL Ochman & David Erickson discuss the Disney Imagineering Group's development of a free-standing robotic Groot, as well as:

• YouTube's new audio ad format
• Google's LaMDA AI model
• Hulu's self-serve advertising
• About This Site coming to a search near you
• The brand texting trend
• Mattel wants to recycle your old Barbies
• Snap's Spectacles are back in AR form
• India wants to erase "Indian Variant" from social media
• Google Analytics 4 readiness

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/350
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During episode 349, host David Erickson interviews Blois Olson, radio host and publisher of seven must-read newsletters about email marketing, list growth, and leveraging channels to own the inbox.

Ever since he received his first computer while a paperboy, Blois Olson has lived at the entrepreneurial intersection of media, technology and communications.

Today he leads Fluence Media, and serves as one of the Midwest's most sought after political analysts in his role at WCCO Radio and as publisher of Minnesota's most read tip sheets providing daily insight on politics, business, philanthropy, health care and agriculture.

He began his career managing political campaigns and working in political media through the 1990’s.

Blois founded his first agency at age 26 and built it to be one of the most respected at integrating technology to synchronize corporate reputation and public affairs campaigns in the country.

In 2012, he founded Fluence Media in the belief that the silos of marketing and media have crashed. Fluence provides clients with high-level media and communications strategy, data visualization and insights, content creation and distribution, and marketing.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/349
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During episode 348, co-hosts BL Ochman & David Erickson discuss Disaster Girl's big payday, as well as:

• Nerf's new chief TikTok officer
• Clubhouse's NFL draft partnership
• Clubmarket's Clubhouse influencer exchange
• Digital product placement
• Spotify's paid podcast subscriptions
• Flipboard flips to sponsored newsletters
• Vaccination public service tweets
• Punch Pizza's recruiting marketing email
• A clever social media and visual communication tactic
• Facebook's failure
• Slander for profit
• Basecamp's ban
• Apple's privacy sanctimony exposed

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/348
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During episode 347, host B.L. Ochmann interviews TikTok influencer Miranda Head, host of the TikTok Famous podcast, and Social Media Manager for FloQast, about video marketing on TikTok and how she has earned success on the platform.

Miranda Head is a TikTok Creator Partner (7+ million views), host of the TikTok Famous podcast, and Social Media Manager for FloQast. She loves to analyze the latest trends on social media, specifically TikTok, while also creating cooking content for her channels: @CookingWithMiranda.

If she's not whipping up something yummy in the kitchen, she's soaking up all her time with her two young sons on the beaches of Hawaii.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/347
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During episode 346, co-hosts BL Ochman & David Erickson discuss Baby Boomer influencers, as well as:

• Google Earth's timelapse visualization of climate change
• Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter
• Reddit considers its own Clubhouse clone
• Broadway returns
• LinkedIn creates creator tools
• LinkedIn asks for secret endorsements
• Non-Fungible Tokens sold to raise funds for a kidney transplant
• Everything you want to know about NFTs but was afraid to ask
• How to use Google My Business posts
• Kribi self-cleaning underwear
• Your privacy reading list
• Zero-click search results data

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/346
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During episode 345, host David Erickson interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more.

Patrick Lilja has a depth of experience developed over the past two decades of digital marketing. Pat is Chief Marketing Officer at the law firm Pritzker Hageman, P.A., specializing in foodborne illness, Legionnaires' disease, explosion injuries, and liability cases.

Pat has a career of successes in identifying, analyzing and rethinking the strategic landscape that will bring a client's digital presence in alignment with its goals. Patrick has a long record providing clients such as Target Corp., Ingersoll Rand, and Minnesota Public Radio with the strategic digital marketing tools they need to reach key audiences amidst the high volume of conversations that people now filter through.

He fuses his extensive knowledge of social communications and online media relations with his expertise in data analytics and modeling to ensure clients receive the most effective strategic communications return.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/345
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During episode 344, co-hosts BL Ochman & David Erickson discuss LinkedIn and Spotify going after Clubhouse, as well as:

• A Clubhouse tutorial
• A mafioso whose YouTube channel gave him away
• New stoner emoji coming for Apple's iOS
• An AI-powered service that animates still headshots
• The forthcoming Brave privacy-focused search engine
• NFT brand stunts generating publicity
• Facebook is removing analytics
• Lil Nas X’s satanic shoes
• Volkswagen’s April Fools prank backlash
• A massive Facebook user data leak
• Krispy Kreme's anti-vaxxer Mondays
• Mars candy's pesterbot

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/344
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During episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful.

During his 35-year publishing career, Madden has held a variety of staff positions including reporter and columnist at Fortune Magazine; senior editor at Sports Illustrated; editor-in-chief at Bicycling (which won two National Magazine Awards during his tenure); editorial director of Men’s Health International; editor of Outdoor Explorer; digital product lead for Rodale; chief content officer and general manager of Sports on Earth, a joint venture between USA Today and Major League Baseball Advanced Media; and chief content officer of F+W Media.

A prolific writer, Madden’s work has appeared in a variety of publications, including Reader’s Digest, Time, Life, Hemispheres, Attache the Boston Globe, the Toronto Globe and Mail, Huffington Post, Via, Men’s Journal and Unlimited. He is the author of the book Embrace the Suck: A CrossFit Memoir (HarperCollins: 2014). Born and raised in Boston, Madden taught magazine writing at Cornell University, his alma mater, from 1992-1996. He and his wife, Anne Thompson, live in Chatham, NJ with their three teenaged children.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/343
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During episode 342, co-hosts BL Ochman & David Erickson discuss the launch of Twitter Spaces, as well as:

• IKEA's audio book catalog
• A sweet wine-tasting gig
• A tour of American dialects
• Instant holograms
• Taco Bell's 404 error page
• An Ad Council COVID vaccine campaign
• Facebook's newsletter publishing platform
• Mark Cuban's Clubhouse competitor, Firesidechat app
• Google's Key Moments in YouTube videos
• LinkedIn throwing shade TikTok's way
• An inclusion video oversight

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/342
• Connect with the show on social media
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During episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community.

Prior roles include leading marketing for video production marketplace Storyhunter, leading strategy at social listening firm Sysomos, serving as CMO of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i.

He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 350 events globally.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/341
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During episode 340, co-hosts BL Ochman & David Erickson discuss how Amazon Prime and Netflix are grokking TikTok, as well as:

• The TikTok trend of creating fake album covers out of random camera roll photos
• Potential new Twitter features could include super followers, an undo button
• Shoppable tweets
• LinkedIn's new freelancer marketplace, Stories for Pages, and Swipe-ups
• LinkedIn recommending newsletter subscriptions
• YouTube Shorts
• Taco Bell To Go concept restaurants
• Microsoft's hacked email servers

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/340
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During episode 339, host David Erickson interviews Steven Clift, e-Democracy pioneer and the leader of GoodCarts.

Steven Clift is the CEO of GoodCarts, a network of ethical eCommerce companies that share post-purchase customers by offering discounts to similar shop-for-good stores at checkout.

Steven has unparalleled 25+ years of direct experience across more than 35 nations with digital civic innovation with business, government, foundations and nonprofits.

He was honored by the Obama White House as a Champion of Change for Open Government and in 2006, he became an Ashoka Fellow.

The founder E-Democracy.org and the leader of the State of Minnesota’s first e-government initiative, Steve is literally a pioneer in digital democracy and online civic engagement.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/339
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During episode 338, co-hosts BL Ochman & David Erickson discuss Dr. Jill Biden's White House Valentines display, as well as:

• Stellar Thank You page examples
• The American Shame Card collection of gun-control advocacy postcards
• Fact checker bylines
• The explosive growth of social audio
• Microsoft's AI voices
• Lincoln TV
• Duolingo's singable commercial
• Super Bowl social media
• Conference sounds for livestreaming waiting room
• Twitter gets into the newsletter game
• Google News analytics via Search Console
• Norton's prying eyes and listening ears commercial
• The safest and most dangerous states for online dating

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/338
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During episode 337, host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers.

Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

As a professor of marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

• Video, Show Notes & Links: https://beyondsocialmediashow.com/337
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During episode 336, co-hosts BL Ochman & David Erickson discuss Amanda Gorman, the first Super Bowl poet laureate and Budweiser's advertising pause, as well as:

• Twitter's Birdwatch pilot
• Harnassing TV moments to drive viral awareness
• New LinkedIn controls
• An unboxing gun-safety PSA
• A New Orleans COVID vaccine PSA
• Google My Business updates
• TikTok's Creator Portal
• YouTube hashtag pages
• TikTokQ
• Black History Month wokeness

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/336
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During episode 335, host David Erickson interviews his co-host B.L. Ochman to kick off the Beyond Social Media Show interview series of episodes.

In addition to co-hosting this podcast, B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996.

With experience in verticals from cars to cookies, she’s served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon & Schuster, McGraw-Hill, Mrs. Fields Cookies and American Greetings.

B.L. creates ROI-focused strategies and campaigns that build traffic and sales; writing long and short form web content; social media profiles, blogs, newsletters, emails and press releases, website copy; videos and podcasts.

David and B.L. discuss her marketing career and experiences, her advice for young marketing professionals, as well as some personal things listeners may not know about her.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/335
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During episode 334, co-hosts BL Ochman & David Erickson discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight, as well as:

• Match.com's match made in hell
• Barbie's new role as a digital influencer
• Taco Bell's potato CEO
• Ben & Jerry's new doggie desserts
• NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as insurance spokesmen
• Phishing’s Explosive Growth
• The 2021 Edelman Trust Barometer

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/333
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During episode 333, host B.L. Ochman interviews her co-host David Erickson for the inauguration interview episode of the Beyond Social Media Show.

In addition to co-hosting this podcast, David is principal of his digital marketing consultancy e-Strategy Media, serving clients with strategic counsel and execution of content production and audience building.

He has more than 25 years experience in marketing, public relations and advertising, serving clients ranging from international brands to independent local businesses and individuals.

B.L. and David discuss his marketing career and experiences, his advice for young marketing professionals, the state of the industry, as well as some personal things listeners may not know about him.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/333
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During episode 332, co-hosts BL Ochman & David Erickson discuss how Apple's iPhone lidar technology is shaping the future of augmented reality, as well as:

• The wide release of Amazon's Echo Frames
• Twitter's disappearing Fleets and potential audio chat
• Midwest governors mask up for a pandemic PSA
• AI software that stymies facial recognition technology
• Apple Podcasts gets an embeddable player
• LinkedIn's top influencers for 2020
• Frito-Lay sets up a holiday-themed merch shop
• Pepsi makes an apple pie cola
• Arby's sells deep fried turkey pillows
• Fake People are everywhere online
• Holiday eCommerce sales projections

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/332
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During episode 331, co-hosts BL Ochman & David Erickson discuss Google's infrared Internet project, as well as:

• Sequential video storytelling
• The Biden Harris transition website
• Spotify buys Megaphone audio hosting provider
• Four Seasons Total Landscaping's VR furries
• YouTube Rewind cancelled this year
• MmHmm video conferencing addon comes out of beta
• Customizable Oreo cookies
• Ticketmaster's fan safety app
• Our post-literate society
• Law firms undermining democracy
• Support for pot legalization

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/331
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During episode 330, co-hosts BL Ochman & David Erickson discuss the 2020 presidential election, as well as:

• Van Jones' on-air tears of joy over the presidential election result
• The ROI of I Voted stickers
• Cheese Boy wins the internet with a successful fondue fountain
• A PR agency's superb election survival kit branding
• Shopify and TikTok partner on shoppable ads
• Calm's clever election night sponsorship
• Typosquatting
• A photo credit backlink scam
• The Gap can't bridge the divide

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/330
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During episode 329, co-hosts BL Ochman & David Erickson discuss the ten most horrifying marketing stories they covered in 2020.

• Uninsured SXSW
• Randomly Recording Smart Speakers
• Creepy COVID Masks
• Vanishing Keyword Data
• Facebook's Couples App
• Facebook's Stalking Data
• Ayn Rand's Hand Out
• Apple Hijacks Search Traffic
• Pubic Hair Branding
• We Are Not Okay

Plus one smile and some Halloween stats.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/329
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During episode 328, co-hosts BL Ochman & David Erickson discuss Mucinex's influencer fashion show, as well as:

• Planet Word, the world's first voice-activated museum
• Lego's drive to promote creative problem solving through play
• AMC renting it's cinemas for private movie showings
• Google's humming song-discovery app
• Racist-seeking Reddit bots
• Google's revamped analytics suite
• Snopes faked for propaganda
• Trump's lax Twitter security
• Facebook misinformation continues
• The NFL's faux patriotism
• Instagram Stories reach

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/328
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During episode 327, co-hosts BL Ochman & David Erickson discuss the viewership of the dueling Donald Trump/Joe Biden Town Hall forums, as well as:

• An array of new Zoom apps
• Google Analytics version 4
• Coinbase's no-politics policy
• Alexa notifications
• Apple pays hackers to hack
• Snapchat's LiDAR lenses
• Vintage downloadable cookbooks
• A social media wellness check
• Funeral flyers
• Cord cutters

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/327
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During episode 326, co-hosts BL Ochman & David Erickson discuss the mass delusion conspiracy theory known as QAnon, what social channels are doing to interrupt its spread, and the human consequences of this dangerous movement, as well as:

• How restaurants are innovating with 'ghost kitchens'
• A hilarious series of videos explaining the pandemic to our past selves
• The Library Of Congress' AI-powered newspaper archive search
• Twitter's measures against the spread of disinformation
• Telepath, the new social media hotness
• Wikipedia's makeover
• Brand activism

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/326
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During episode 325, co-hosts BL Ochman & David Erickson discuss Estée Lauder's cosmic product shoot and NASA's space toilet, as well as:

• Google's plan to pay publishers
• Cloudflare's service to speed up WordPress sites
• Google Assistant will sit on hold for you
• The paparazzi turn to social media stars (who knew?)
• Ring's home surveillance drone
• Russian hackers breach federal agencies
• The Los Angeles Police Department's citizen surveillance system
• Twitter's racist crop

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/325
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During episode 324, co-hosts BL Ochman & David Erickson discuss 'The Real Facebook Oversight Board' comprised of industry experts that will try to hold the social network accountable, as well as:

• SEMrush acquires a earned media public relations tool
• Entertaining B2B advertising
• MailChimp evolves into a full-fledged marketing platform
• Casey Newton joining the Substack journalism revolution
• LinkedIn Stories arrive
• TikTok bans fasting app advertising
• Google Maps shows COVID 19 hot spots
• Hillary Clinton launches a podcast
• Proud Boys lose their shirts
• Cancel culture is the new crisis PR
• Google taketh Meet
• Racial justice and brand trust

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/324
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During episode 323, co-hosts BL Ochman & David Erickson discuss McDonald's new stop-motion 30-second spot featuring the Travis Scott Meal, as well as:

• The wonders of a liveable wage
• Logofonts
• Snapchat's voting tools
• YouTube Shorts
• Kara Swisher's Sway podcast
• Patagonia's pottymouth
• Facebook's failure to act
• YouTube blocks iOS picture-in-picture mode

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/323
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During episode 322, co-hosts BL Ochman & David Erickson discuss a Facebook Group battle over a dinosaur at McDonald's, as well as:

• Alexa for Residential
• Ron Charles acting out book reviews
• PDFs are not fit for human consumption
• The Wired 25 virtual conference
• New LinkedIn Page features
• Salem Ilese is Mad At Disney
• The JabberMask
• Google to limit paid keyword data
• The drone delivery race between Walmart & Amazon heats up
• Your smartphone knows when you're drunk

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/322
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During episode 321, co-hosts BL Ochman & David Erickson discuss Walmart joining Microsoft's bid to acquire TikTok, as well as:

• American Family Insurance's Gen X-targeted commercial
• The Humanity Lab's anti-racism efforts
• KFC is finger lickin' good no more
• Instagram infographics
• Spotify virtual events
• COVID 19 gag rules
• A fond farewell to Izzy's Ice Cream
• PPE vending machines

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/321
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During episode 320, co-hosts BL Ochman & David Erickson discuss Epic Games' Fortnite vs Apple Battle Royale, as well as:

• Taco Bell's Mobile Go restaurants
• Brayden Harrington’s bravest little speech
• Instagram's Suggested Posts
• Sarah Cooper’s really great week
• Spotify books
• The resignation of Facebook's CMO
• Susan B. Anthony slaps back at a Trump pardon
• Trump wants to block Twitter critics again
• Facebook's Holocaust deniers
• Banned Subreddits relocate

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/320
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During episode 319, co-hosts BL Ochman & David Erickson discuss TikTok's clandestine surveillance of its users, as well as:

• Precisely targeted direct mail
• Warm and cuddly artificially intelligent pet robots
• Twitter’s new Reply Guy feature
• The power of video recommendations
• LinkedIn Sells SlideShare to Scribd
• Planter’s Baby Nut grows up
• Apple redirects search users to its Apple News+ app

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/319
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During episode 318, co-hosts BL Ochman & David Erickson discuss 🍿 Walmart's plan to turn their parking lots into a drive-in movie theater, as well as:

• Giving credit to creators
• Why Microsoft wants TikTok
• The pros and cons of WordPress' auto-updates
• Roger Federer's rooftop tennis appearance
• Google's messy take on the customer journey
• Advertising agencies disclosing diversity data
• Google News providing 'for context' links
• Zoombombers hack the Twitter hacking trial
• Brands mistranslation misadventure
• Trump's 'clean' Internet
• B2B salesperson traits

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/318
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During episode 317, co-hosts BL Ochman & David Erickson discuss the potential acquisition of TikTok by Microsoft, as well as:

• Deadspinners split to Defector Media
• Nike's amazing You Can't Stop Us ad
• Denying Holocaust deniers
• Country Time's little bailout fund
• Virtual influencers' time may have come
• The whole Stella Immanuel strangeness
• The Walmart Nazis
• the Consumer Electronics Show goes virtual until 2022
• The Harper's Letter decrying cancel culture

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/317
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During episode 316, co-hosts BL Ochman & David Erickson discuss John Oliver's celebrity conspiracy debunkers, as well as:

• Netflix enlists Reddit digital detectives
• Minnesota Search Engine Marketing Association's virtual happy hours
• The return of Apple's Underdogs
• Reporter's email newsletters
• Amazon delays Prime Day
• Hootsuite adds Google My Business
• Brickrolling
• Yelp's economic indicators
• Facebook's parallel universe

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/316
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During episode 315, co-hosts BL Ochman & David Erickson discuss the massive Twitter hack and Bitcoin scam directed at high-profile accounts, as well as:

• The Minnesota Twins broadcast a scrimmage with a crowdtrack
• Free Grow With Google courses
• Long-term care seniors pose for iconic classic rock album cover recreations
• Michelle Obama's new podcast on Spotify
• Hulu rolls out self-serve advertising
• An ad agency goes fully remote
• Target joins the growing list of retailers mandating masks for customers
• Chris Cuomo calls out Trump over Goyagate
• Instagram to clone TikTok
• Hong Kong’s protest movement keeps getting stymied by Apple

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/315
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During episode 314, co-hosts BL Ochman & David Erickson discuss Mmhmm, a new video conferencing app that is still in beta but looks amazing, as well as:

• The tech pushback against Chinese data requests
• New evidence for Subscription Twitter
• Pinnable Instagram comments
• Google acquires an augmented reality glasses company
• Google Assistant Continuous Mode
• The FaceApp #WhatItWouldBeLike campaign
• YouTube's new affinity metrics
• A Google Project Loon update
• Jimmy Johns employees post racist video
• Mark Zuckerberg fails to impress civil rights leaders
• The Ayn Rand Institute grabs PPP money
• Anti-mask masks for sale on Etsy
• Another PR pitch from hell

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/314
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During episode 313, co-hosts BL Ochman & David Erickson discuss the most significant announcements to come out of Apple's 2020 Developer Conference, as well as:

• Keen, Google's new social collaboration tool
• Google Images fact checks
• Patagonia joins the growing Facebook advertising boycott
• Devin Nunes' Cow wins in court
• YouTube introduces shoppable commercials
• Pandora introduces analytics for podcasters
• Facebook continues to harbor hate
• Some Covid-19 masks that are creepy AF

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/313
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During episode 312, co-hosts BL Ochman & David Erickson discuss Twitter's new voice tweet feature, as well as:

• Target recognizing Juneteenth
• Spotify lands DC comics for scripted drama podcasts
• Netflix' Reid Hastings donates $120 million to black colleges
• Fox News doesn't get the joke
• Facebook's Ad Library spying tool
• Trump's Nazi ads removed
• Flipboard's Fox News problem
• #RIPTacoBell trends
• A PR person from hell

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/312
• Connect with the show on social media
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During episode 311, co-hosts BL Ochman & David Erickson discuss Twitter's plans to prompt you to give a second thought to that link you're about to share, as well as:

• Twitter spruces up its lists
• Google's financial commitment to help news organizations devastated by the pandemic
• Campaign Monitor's email engagement survey
• Adopting dogs via Zoom
• Insane LEGO contraptions
• KSTP TV's new long-form newscasts
• Proctor & Gamble's active anti-racism PSA
• Jason Calacanis' call to fund a Facebook alternative
• Google scrolling your website
• Twitter's Fail on Trump tweets
• Google's cheapskate ad credits

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/311
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During episode 310, co-hosts BL Ochman & David Erickson discuss their experiences of the Black Lives Matter and police brutality protests from the perspective of each of their states, New York and Minnesota, as well as the needed changes in our society.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/310
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During episode 309, co-hosts BL Ochman & David Erickson discuss a leak of details for Apple's reported upcoming augmented reality glasses, as well as:

• DEVO's face shield PPE
• A literal happy hour courtesy of the Finns
• The bookcases of the cloistered and famous
• A Twitter parasite
• Playboy's sexy safe six PSA
• Feedly's Leo AI
• Instagram guides
• Facebook's new eCommerce bid
• Exclusive Twitter threads
• The future of conferences
• How the debunked viral Plandemic conspiracy spread

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/309
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During episode 308, co-hosts BL Ochman & David Erickson discuss reauthorization of the Patriot Act, which gives law enforcement access to online browsing data without need for a warrant, as well as:

• IKEA's furniture fort plans
• Twitter's new policy of labeling COVID-19 tweets
• Bud Light bringing back the Real Genius campaign
• Augmented reality contact lenses
• The future of restaurants
• Brightcove's new streaming service, Play TV
• Free virtual reality collaboration
• The negative effects of bad news
• The Ants of Facebook
• The day Google Play Music died
• The State of Social Media Marketing report

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/308
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 307, co-hosts BL Ochman & David Erickson discuss new and potential future features coming to Twitter, as well as:

• Twitter's new moderation tool
• Potential new Twitter business profiles
• Google's podcast analytics
• Google's Web Vitals metrics
• Facebook's oversight board
• Ryan Reynold's Mint Mobile commercial
• Wendy's online scavenger hunt
• Progressive Insurance works from home
• Amazon's new show, Upload
• Augmented reality that copy and pastes from real life
• Google Lens' new copy to desktop feature
• Jimmy Kimmel's screw up
• 28,000 GoDaddy hosting accounts compromised
• Axl Rose owns Steve Mnuchin
• YouTube Engagement Benchmarks

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/307
• Connect with the show on social media
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During episode 306, co-hosts BL Ochman & David Erickson discuss the effect COVID-19 has had on the Influencer economy, as well as:

• The leaders weighing in on #PressFreedomDay
• How the NFL conducted its first-ever virtual draft
• New York City's Stay The F*ck Home festival
• Budweiser's coronavirus-inspired sequel to the notorious Whassup Super Bowl commercial
• The Verification Handbook is now free for all
• Apple TV+'s new docuseries Home
• Billboards saluting doctors
• Successful email signature signoffs
• Meet Google Meet, now available to everyone
• What honest Zoom meetings would look like
• Unemployed special effects
• Frankestein Live
• The coming voice tech explosion
• The definition of small- and medium-sized businesses
• The coming burn-in catastrophe
• Daytime streaming statistics

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/306
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During episode 305, co-hosts BL Ochman & David Erickson discuss coronavirus visuals, as well as:

• Twitter's new COVID-19 misinformation protection measures
• Free Google Shopping Listings
• Google's new identity verification requirements for advertisers
• A clever tactic for retaining unsubscribing customers
• An app that will broadcast family videos for tech-averse elders
• COVID Nursery Rhymes
• Alternatives to "unprecedented"
• Free resources for marketers
• Vintage pandemic posters
• TV show posters reimagined for COVID-19
• A Coronavirus Rhapsody
• MinneAnalytics Monday
• Two-faced Facebook
• Mobile voting efforts
• Dangerous Amazon working conditions
• The public companies taking small business loans

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/305
• Connect with the show on social media
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During episode 304, co-hosts BL Ochman & David Erickson discuss how some top New York restaurants are selling pandemic care packages and birthday party dinners, as well as:

• The Twitter food drive
• Steak Umm's brilliant tweetstorm
• A wedding photographer's LEGO shoot
• A no-contact haircut solution
• Virtual reality fitness
• Art for gerbils
• Music analytics for voice data
• The Whirlpool Kids’ Chore Club
• The Transcribers of Reddit
• Some great resources to keep you sane
• Inbox Google Meet
• Discord's noise-cancelling AI
• An email template malfunction

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/304
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During episode 303, co-hosts BL Ochman & David Erickson discuss how advertisers are adapting the COVID-19 pandemic, as well as:

• An incredible video produced from one of Mark Schaefer’s podcast episodes
• Rethinking marketing communications in light of Abraham Maslow's Hierarchy of Needs
• The song God Save The City, a message of gratitude to those at the front lines of the fight against the coronavirus
• Carvana's latest commercial
• Bill Murray returns for Jeep because every day feels the same now
• Julia Louis-Dreyfus' #StayHomeSaveLives PSA
• The British government pushing social distancing via in-game ads
• Apple's retooling to make medical face shields
• Samuel L. Jackson reads Stay The F*** Home
• Dancing With COVID-19
• Saturday Night Live returns...remotely
• Shake Shack's DIY burger
• Google Maps highlights help
• Found object art
• Seven Days of Hope
• The loss of John Prine
• Postponed emojis
• Facebook keeps wanting you to use its 'Tinder'
• Pausing campaigns

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/303
• Connect with the show on social media
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During episode 302, co-hosts BL Ochman & David Erickson discuss COVID-19 commerce changes, including:

• Facebook's COVID-19 Community launch with a film
• Google's free ads for SMBs
• Freelancers Union's Freelance Relief Fund
• Medtronic's DIY ventilator specs
• Mark Cuban's 3M snark
• USAA's compassionate ad
• Coronavirus dating by drone
• Twitter's calendar of Tweets for businesses
• Planting Victory Gardens
• Companies that laid off employees via Zoom
• Adobe's online summit points the way to post pandemic future
• CuriosityStream lowers price to $1 a month
• MailChimp presents films from cancelled SXSW
• 'Selling a President 2020' posts episode 2
• Joe Biden's 'Here's the Deal' podcast debuts
• WFH is bad news for some podcasts

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: http://beyondsocialmediashow.com/302
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During episode 301, co-hosts BL Ochman & David Erickson discuss the brand heros of the coronavirus crisis, including:

• Brands that are doing good in the midst of the coronavirus pandemic
• The Rotterdam Philharmonic Zoom Concert from musicians' homes
• Product Hunt's Makers Festival work from home edition
• A SuperCalaFragilisticExpialaDocious song about coronavirus
• Mucinex fights fake news with "Spread Facts, Not Fear" campaign
• Yelp allows donations to small businesses
• COVIDnearyou tracks the spread of the pandemic
• Work from home resources
• A lame Coronavirus PSA by the Ad Council
• Bad sound and video in local and even national news coverage as reporters and guests work from home
• SXSW refusal to give refunds
• Trump's Cease & Desist on Democratic ad backfires
• Why Bill Gates want to lock the whole country down
• Cool tools to get you through the quarantine
• Astounding ad spending declines

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: http://beyondsocialmediashow.com/301
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During episode 300, co-hosts BL Ochman & David Erickson discuss the coronavirus crisis, including:

• The contrast in leadership between governors Andrew Cuomo and Tim Walz and Trump
• Siri's response to Do I Have The Coronavirus?
• Smart thermometers that may be able to identify local outbreaks
• Covid 19 pandemic maps
• Twitter helping brands communicate during the crisis
• A New York-based Chinese immigrant stepping up to manufacture personal protective equipment for health care workers
• The responsibility of the media in broadcasting the White House coronavirus "briefings" live
• Moe Williams' daily doodles
• Willie's American Guitars offer two-minute guitar lessons on Facebook
• Amazon limits non-essential shipments
• The ENKI Brewing Company taproom goes curbside
• Coronavirus resources and free entertainment
• Pandemic gallows humor
• Google's California-only Covid 19 triage website
• The two faces of Fox News
• The Army's social media manager gets canned
• Idiots that will cost lives
• TV commercials that have not aged well in the coronavirus era
• Live webcams broadcasting deserted public spaces
• The Department Of Justice wanting to suspend costitutional rights

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: http://beyondsocialmediashow.com/300
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During episode 299, co-hosts BL Ochman & David Erickson discuss:

• LinkedIn and Twitter are jumping on the Story bandwagon
• The City of Austin cancels SxSW over Coronavirus fears
• The Office's Kevin's famous chili returns
• A viral voicemail plays in movie theaters
• The Simpsons are recreated in CSS code
• AR glasses let firefighters see through smoke
• Redditors fight disinformation
• Heineken has a drink and drive public fridge
• WHO TikToks Coronavirus

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/299
  
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During episode 298, co-hosts BL Ochman & David Erickson discuss:

• Absurd Corona beer virus searches and fears
• A CNN weatherman's face filter forecast
• Giphy & Jif peanut butter's Gif or jif debate ad
• Media literacy classes in school
• Walmart's reply to David's healthcare clinic Tweet shows smart earned media strategy
• Stars & Stripes deleted by vindictive Trump
• LinkedIn adds pinned updates
• Podcast and Netflix rankings released
• Anti-Putin blogger assassinated
• Leap Year baby finally turns 21
• Greta Thunberg responds like a heroine
• Bloomberg will send Trump a pink slip for you

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/298
  
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During episode 297, co-hosts BL Ochman & David Erickson discuss:

• Burger King's disgusting moldy Whopper campaign
• Podcast studios coming to Staples
• An FTC crackdown on influencers
• Lifetouch's clever "About Us" branding
• Alexa smart speaker spying
• eSports home teams
• Redbox Live streaming service
• An ode to Wikipedia
• Coronavirus riots in Ukraine

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/297
  
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During episode 296, co-hosts BL Ochman & David Erickson discuss:

• Amazon's program to create actual brand voices to play on its Echo smart speaker
• Google's Project Witness that uses virtual reality to generate empathy for jailed children
• ASCII art of refugee programmers
• Tech titans' efforts to combat coronavirus misinformation
• Augmented reality Google Maps
• Facebook's bug bounty program
• Chrome's website security deadline
• Reviews in Google Search Console
• A glaring user experience fail in Adobe Acrobat
• Target's Minnesota Badgers miscue

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/296
  
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During episode 295, co-hosts BL Ochman & David Erickson discuss:

• The San Antonio Zoo's "Cry Me A Cockroach" vindictive Valentines promotion
• Social media-savvy Astronaut Christina returns to Earth
• Seventh Generation's brilliant State of the Union commercial
• Spotify's podcast expansion
• Flirting with Tinder bots
• Netflix' Oscars push
• Twitter squashes student's parody, then apologizes
• Planters Baby Nut banned
• Best and worst Super Bowl LIV ads
• The Iowa Caucus debacle
• Hacking Google Maps
• The world's worst job ad and world's funniest resume
• Clearview AI slapped with cease-and-decists
• Celebrity Cruises' acid trip commercial
• 2020 election disinformation wars
• Edelman's Global Trust Barometer

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/295
  
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During episode 294, co-hosts BL Ochman & David Erickson discuss:

• Kraft crowdsourcing its Super Bowl commercial
• Pantone's Super Bowl color commentary
• Micheal Bloomberg's Dog People Get Me ad
• The 2020 new emoji lineup
• Free art downloads
• David Berkowitz' marketing English
• Scroll funding journalism via subscriptions
• Facebook stalking
• Illegal social media in China
• Clearview AI's racist ties
• Hyper-sensitive Super Bowl ads

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/294
  
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During episode 293, co-hosts BL Ochman & David Erickson discuss:

• Why Planters murdered Mr. Peanut
• Angelina Jolie producing a BBC show to teach children how to spot fake news
• A brewery that put shelter dogs on beer cans to spur adoptions
• Verizon's new OneSearch privacy-focused search engine
• Product Hunt's Golden Kitty Awards
• Google podcast time stamping
• Apple TV+ Podcasts
• Morning Brew's podcast lessons
• Fraudulent .gov domains
• YouTube moderators' PTSD
• Apple's encryption back door

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/293
  
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During episode 292, co-hosts BL Ochman & David Erickson discuss:

• Spotify podcast and playlists for dogs
• Bing's new business and persona pages
• New LinkedIn Pages features
• Google allowing branding in search
• TuneIn's new sonic logo
• Clever UX
• The return of Gary Larson's The Far Side
• Fleeceware in Google Play
• eTicketing brings the end of paper tickets
• Kohler's creepy bathroom guy

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/292
  
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During episode 291, co-hosts BL Ochman & David Erickson discuss:

• BBC's brilliant out of home Dracula reveal
• Twitter's changing conversations
• NPR/Edison Research Smart Audio Report
• Spotify in top spot for podcast discovery
• Lego trolls Tesla
• Misinformation on Australian wildfires spreads on social media
• Disinformation PR firms peddle false narratives
• What not to name your audiobook
• Facebook's plans for world domination
• Truly stupid commercials
• McDonald's CEO's Instagram #FAIL

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/291
  
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During episode 290, co-hosts BL Ochman & David Erickson discuss:

• Elon Musk’s shattered Tesla Cybertruck product launch
• Google’s permanent Loon balloons
• The new pinball search behavior
• Huggable holograms
• Thousands of downloadable art books
• Personality profiles of American regions
• A return to organic influencers, otherwise known as media relations
• Wall Street Journal’s Google hit job
• Imagined technical dystopias

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/290
  
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During episode 289, co-hosts BL Ochman & David Erickson discuss:

• The top 10 marketing apps of 2019
• Twitter asking for votes on its new deep fakes policy
• Adobe's AI-powered innovations
• Lin-Manuel Miranda teaming up with Google to digitize Puerto Rican art
• Twitter's restrictions on advocacy advertising
• TikTok trying to poach Facebook advertisers
• Smart speaker sales stats
• Niantic mapping the world

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/289
  
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During episode 288, co-hosts BL Ochman & David Erickson discuss:

• A new movie casting James Dean, 64 years after his death
• Monica Lewinsky’s brilliant anti-bullying PSA and Twitter bot
• How Black Twitter made Popeye’s chicken sandwich go viral
• Arm & Hammer helps cats
• VR teaching empathy in the office
• Twitter adding Topics option
• The top 10 brands fooled by Instagram bots
• A New approach suggested for digital political ads
• Robots who are anything but cute
• @ElBloombito returns to Twitter

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/288
  
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During episode 287, co-hosts BL Ochman & David Erickson discuss:

• The controversy over social media political ads and two of the proposed solutions
• The Climate Trail video game that takes place in the climate change apocalypse
• Samsung's selfie satellite fail
• Yahoo Groups' move to email-only
• Unrest on the Facebook campus
• The trend toward video games as spectator sport epitomized with the launch of the Minnesota Vikings' eSports team
• 🌭 Hot dog boy gets a ride in Oscar Mayer's weinermobile
• McDonald's social media fail
• Amazon's Choice paid reviews
• Joe Biden's domain fiasco
• Political Twitter

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/287
  
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During episode 286, co-hosts BL Ochman & David Erickson discuss:

• The six most horrific marketing stories of the year:
  • Chase Bank Poor Shaming
  • The North Deface
  • Instagram Influencers Newsjack California Wildfire Fire Hashtags
  • Samsung Folds
  • Jimmy Iced Coffee Sex Ad
  • Nike Blows Out Its Reputation With A Blown Out Shoe
• Senator Mitt Romney's Twitter persona, Pierre Delecto
• The creepy and compelling Skin-On interface
• Google's olfactory artificial intelligence algorithm
• Washington Post's Arc CMS becomes a subscription service
• Amazon launching a news app
• Google testing lead-generation form ads

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/286
  
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During episode 285, co-hosts BL Ochman & David Erickson discuss:

• A surprise new release from Prince's vault
• Hologram concert tours from Buddy Holly, Roy Orbison, Ronnie James Dio, Maria Callas, Frank Zappa, Whitney Houston, and potentially Amy Winehouse and Prince himself
• Annie Leibovitz' Pixel 4 promo
• The evolution of job descriptions
• Facebook's new oversight committee
• LinkedIn launches Events
• AMC Theaters streaming (sort of)
• Free education from Udacity and Microsoft
• Amazon Pay-to-Play Top Toy List
• The "Alpha" generation
• Nancy Pelosi trolls Trump
• Elizabeth Warren owns Mark Zuckerberg

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/285
  
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During episode 284, co-hosts BL Ochman & David Erickson discuss:

• American companies that cave to Chinese censorship
• A Sesame Street character who addresses addiction
• Target's emphasis on audio branding
• Siri comes to Spotify
• An adorable MSNBC interruption
• An augmented reality opera marketing campaign
• Glenlivet's whiskey pods
• Amazon's initiative to get voice assistants to work together
• Top sites that fact check fake news
• Malicious apps in Google Play
• Google's crowdsourced shopping ads
• Chrome will soon block mixed content

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/284
  
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During episode 283, co-hosts BL Ochman & David Erickson discuss:

• Artificial skin for virtual reality
• Google Arts & Culture's VR Versailles
• Pew research data showing worries about social media's impact on news
• What happens if you go to Instagram jail
• Google testing desktop sidebar search
• Staples' WorkLife Magazine
• Tide's #LaundryNight debates
• Twitter's DM search
• The leaked Zuckerberg tapes
• A net neutrality appeal decision
• LinkedIn's enhanced ad targeting
• A picture that speaks much louder than words

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/283
  
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During episode 282, co-hosts BL Ochman & David Erickson discuss:

• A satirical view of Greta Derangement Syndrome
• 15 new Amazon hardware products, including Echo Buds
• Twitter's #hashtag tips for brands
• A new Twitter feature that lets you swipe lists
• Sandy Hook Promise's powerful school shooting PSA
• McDonald's voice-activated job applications
• The Food Network and Amazon stream cooking classes
• Facebook moves closer to your brain
• 'Likes' and video views go away in Facebook experiment
• Influencers, influencers everywhere!

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/282
  
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During episode 281, co-hosts BL Ochman & David Erickson discuss:

• The creativity of the world’s largest display of LEGO art in New York City
• LEGO's new Rebuild The World campaign
• The five hundred new words that were added to the dictionary
• Google's new in this video search results
• John Batelle's new Daily Recount summary of the day's political news
• The city of Grand Rapids, Minnesota's 3D crosswalks
• Descript podcasting software that lets you deep fake yourself
• Fears of Chinese propaganda via TikTok
• The pros and cons of Echo Auto
• Facebook Watch TV watching you
• Creating a digital will
• Political contributions via Amazon Echo
• Facebook's app problem

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/281
  
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