Life Science Marketing Radio
By Chris Conner
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Category: Marketing
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Subscribers: 10
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Episodes: 226
Description
I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.
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cclifescience.substack.com
| Episode | Date |
|---|---|
|
Jeremy Elser - Biology and LLMs Meet in the Lab
|
Nov 26, 2025 |
|
ALFC Double Feature - Making Lateral Flow Accessible Everywhere
|
Nov 19, 2025 |
|
The Art of Protein Engineering
|
Nov 05, 2025 |
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The Future of Biotech Marketing is Personality-Driven
|
Sep 03, 2025 |
|
How Founders Build Trust - A Lesson from Spiderman
|
Aug 13, 2025 |
|
From "None" to One: Tiffany Payne on Marketing, Courage, and Doing the Right Thing
|
Jul 30, 2025 |
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Disruptive Products Require a Different Sales Process
|
Jul 23, 2025 |
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From Bicycles to Biotech: Joachim Eeckhout on Creative Content and Building Trust
|
Jul 16, 2025 |
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Get Over Your Worry About Sending Cold Emails
|
Jul 02, 2025 |
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Abdul Rastagar is Tired of the Marketing B******t
|
Jun 25, 2025 |
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Branding: Start Early but Think Long-Term
|
Jun 11, 2025 |
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Life Science Sales - Old Way vs New Way
|
May 07, 2025 |
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The Longer, Short Way to Sales Success
|
Apr 23, 2025 |
|
Relational Resilience: Navigating Conflict vs. Resolving It
|
Apr 02, 2025 |
|
From Nightlife to Life Science: Building Community and Strategic Narratives
|
Feb 26, 2025 |
|
From the Lab to Sales: Heather Javier Made the Leap
|
Jan 29, 2025 |
|
How Can Organizational Cultures Impact Society at Large?
|
Jan 15, 2025 |
|
Mindset: The Culture You Create Within Yourself
|
Oct 24, 2024 |
|
Sparking Creativity: Innovation Begins with Observation
|
Oct 09, 2024 |
|
Simplifying the Review and Approval Process
|
Oct 02, 2024 |
|
Holding on to Soul in Life Science
|
Sep 25, 2024 |
|
Leadership, Culture, and the Art of Building a Life Sciences Startup
|
Aug 28, 2024 |
|
From Scientist to Consultant by Way of Curiosity
|
Aug 07, 2024 |
|
How Understanding Motivations Impacts Success in Acquisitions or Investments
|
Jul 03, 2024 |
|
The Importance of Brand Strategy
|
Jun 26, 2024 |
|
Communicating Science to Patients, Physicians and the Public
|
May 22, 2024 |
|
Vertical GPTs Will Change the Buyer's Journey
|
May 08, 2024 |
|
Walk and Talk with Susanna Harris
|
Feb 26, 2024 |
|
Expertise is Your Product. Selling it is Your Business.
|
Dec 06, 2023 |
|
Unlocking the Power of Earned Media - A Freelancer's Perspective
|
Nov 15, 2023 |
|
Revolutionizing Demos for Better Customer Experience
|
Nov 01, 2023 |
|
Commercializing Your Diagnostic
|
Oct 18, 2023 |
|
Metrics, Creativity and Imposter Syndrome
|
Oct 04, 2023 |
|
Using the Voice of Customer to Design Consumer-Centric Diagnostics
|
Sep 27, 2023 |
|
Rethinking Lab Workflows Impacts More Than Productivity
|
Sep 20, 2023 |
|
From Tradition to Transformation: The Evolution of Hiring Practices
|
Sep 13, 2023 |
|
Corporate Communications: Setting a Frame for Conversations
|
Aug 23, 2023 |
|
Family Offices as a Source for Funding Life Science Start-ups
|
Aug 09, 2023 |
|
Pivoting and Storytelling Along the Founder's Journey
|
Jul 26, 2023 |
|
Inspiring Engagement and Satisfaction at Work
|
Jun 28, 2023 |
|
SAMPS Live! Glasgow June 12-13
|
May 31, 2023 |
|
Your Investor Pitch Needs Help
|
May 25, 2023 |
|
At the Heart of Culture is Trust
|
May 11, 2023 |
|
Transitioning from Service to Product
|
Apr 26, 2023 |
|
A Rabbi Walks into a Lab...
|
Apr 12, 2023 |
|
Why is Cole Yancy Posting on LinkedIn Every Day?
|
Feb 26, 2023 |
|
Generative AI for Inspiration
|
Feb 15, 2023 |
|
How to Produce a Podcast - Workflows
|
Jan 25, 2023 |
|
SAMPS Awards - DOUBLE Box Set!
|
Jan 11, 2023 |
|
The Strategy of Your Addressable Market
|
Dec 14, 2022 |
|
Improving the Patient Journey
|
Nov 30, 2022 |
|
Business Model Innovation
|
Nov 17, 2022 |
|
Intern for the Win-Win-Win
|
Nov 02, 2022 |
|
Business Development for LifeSci Startups
|
Oct 19, 2022 |
|
Writing for Thought Leadership
|
Oct 05, 2022 |
|
Market Shaping and Staffing Commercial Pre-Launch
|
Sep 21, 2022 |
|
Be Bold and Experiment
|
Sep 07, 2022 |
|
Opportunities for Healthcare Innovations to Enable Aging in Place
|
Aug 17, 2022 |
|
What Does Real Digital Transformation Look Like?
|
Aug 10, 2022 |
|
Managing Distributors - The Long Game
|
Jul 06, 2022 |
|
Switching Jobs in 2022? How to Prepare
|
Jun 21, 2022 |
|
Customer Obsession
|
May 25, 2022 |
|
Essential Communication Skills in the World of Biotech Venture Capital
|
Apr 13, 2022 |
|
Marketing a Region: Growing Life Science in South Carolina
|
Mar 29, 2022 |
|
Getting Around the Data Delusion
|
Mar 15, 2022 |
|
Magic School Bus to Head of Strategy
|
Feb 28, 2022 |
|
Lily Elsner: SAMPS's Young Person of the Year
|
Feb 28, 2022 |
|
From Marketing Ketchup to Life Science: A Founder's Story
|
Feb 08, 2022 |
|
Should Podcasting Be Part of Your Compliance Toolbox?
|
Feb 01, 2022 |
|
Getting the Most Out of In-Person Events
|
Jan 18, 2022 |
|
Personal Branding for Scientists
|
Jan 04, 2022 |
|
Providing Physicians with Resources for Patient Support
|
Dec 07, 2021 |
|
What's Happening in African Biotech?
|
Nov 23, 2021 |
|
Impact Opportunities for Digital Marketers in Healthcare
|
Nov 08, 2021 |
|
How to Sell an Idea Internally: Corporate Communications
|
Oct 25, 2021 |
|
AI for Digital Marketing in Healthcare
|
Oct 13, 2021 |
|
Disease State Education: Content Marketing Pre-Launch
|
Sep 22, 2021 |
|
Writing About Science, Joyfully
|
Sep 07, 2021 |
|
Pushing the Limits in Creative Storytelling
|
Aug 24, 2021 |
|
How Can Sales People Engage with Customers Now?
|
Aug 17, 2021 |
|
From Scientist to Agency Owner via YouTube
|
Aug 02, 2021 |
|
Are You Pricing Your Life Science Products Correctly?
|
Jul 13, 2021 |
|
Why You Should Consider Reverse Mentoring
|
Jun 21, 2021 |
|
Resilience: Turning Disaster into Opportunity
|
Jun 08, 2021 |
|
Online Marketplaces and Multiple Value Propositions
|
Apr 21, 2021 |
|
Segment Marketing: Creating Campaigns Across Product Lines
|
Apr 07, 2021 |
|
Making the Most of LinkedIn
|
Mar 08, 2021 |
|
ResearchGate Survey of Scientist Purchase Behavior
|
Feb 23, 2021 |
|
Curiosity: a Superpower for Your Career
|
Feb 09, 2021 |
|
Virtual Events Are Different: How to Ensure Success
|
Jan 14, 2021 |
|
The Competitive Audit: What and Why
|
Dec 15, 2020 |
|
New Marketing Tactics Stand Out in an Old School Industry
|
Nov 16, 2020 |
|
How Does a New Biotech Company Successfully Launch Its First Product?
|
Oct 26, 2020 |
|
Incite Curiosity 20 Seconds at a Time with LinkedIn Stories
|
Oct 19, 2020 |
|
What Kind of Stories Should You Tell on Your Podcast?
|
Oct 06, 2020 |
|
What is a Sales Agent and Do You Need One?
|
Sep 21, 2020 |
|
Marketing to Life Scientists: When it's Different and When it's Not
|
Jul 30, 2020 |
|
Positioning and the Most Overlooked Opportunity
|
Jun 03, 2020 |
|
How to Create Authoritative Content That Matches Audience Intent
|
May 19, 2020 |
|
Elevating Innovation and Trust in Life Science
|
May 05, 2020 |
|
Selling in the Time of Covid 19 - Without Meeting Your Customers
|
Apr 27, 2020 |
|
The Life Science Talent Hunt - What's Happening?
|
Apr 17, 2020 |
|
Brand Storytelling in the Age of Corona Virus
|
Mar 31, 2020 |
|
How Culture Drives Marketing Tactics at New England Biolabs
|
Feb 25, 2020 |
|
Aligning Your Marketing Strategy with Business Strategy
|
Feb 04, 2020 |
|
Creating and Deploying Long Form Content for More Revenue
|
Dec 03, 2019 |
|
Saving Money in Your Event Budget
|
Nov 20, 2019 |
|
Bringing Strategy and Creative Together
|
Nov 05, 2019 |
|
How Does C&EN Promote Content?
|
Oct 22, 2019 |
|
Putting Structure Around Your Biotech Startup
|
Oct 08, 2019 |
|
Understanding How Customers See Themselves
|
Sep 24, 2019 |
|
Focusing Content on Customer Moments
|
Jun 19, 2019 |
|
How to Maximize Site Traffic After a Big Announcement
|
May 21, 2019 |
|
Messaging Strategy for Early Stage Biotechs
|
May 07, 2019 |
|
Why Your Biotech Startup Needs a Product Manager
|
Apr 23, 2019 |
|
Telling the Story of Your Organization
|
Apr 09, 2019 |
|
Social Media Dos and Don’ts for Life Science Marketers
|
Mar 26, 2019 |
|
Job Search Strategies
|
Mar 11, 2019 |
|
Putting the Customer First in Your Campaigns
|
Feb 26, 2019 |
|
Impactful Speaking for Emerging Leaders
|
Feb 11, 2019 |
|
Video Strategy for Biotech Startups
|
Jan 29, 2019 |
|
Setting Goals for 2019
|
Jan 15, 2019 |
|
Let's Talk About Media Strategy
|
Dec 11, 2018 |
|
LSIA Awards – CST Embraces Pragmatic Marketing for the Win
|
Nov 28, 2018 |
|
A CEO Explains How to Be Disruptive
|
Nov 12, 2018 |
|
How Are You Showing Up in a Conversation or on a Team?
|
Oct 30, 2018 |
|
Media Relations and Scientific Storytelling
|
Oct 16, 2018 |
|
Driving Sustainability into the Product
|
Oct 01, 2018 |
|
Technical SEO: 3 Things You Can Do Right Now to Improve Your Ranking in Search Engines
|
Sep 18, 2018 |
|
Using Power and Influence for Persuasion
|
Sep 05, 2018 |
|
Give Your Audience a Happy Surprise with Geotargeting
|
Aug 20, 2018 |
|
Best of LSMR: How to Find New Leads Through Social Media
|
Aug 13, 2018 |
|
QIAGEN Switches to a Centralized Approach to Marketing Communications
|
Jul 23, 2018 |
|
Narrative Storytelling
|
Jul 09, 2018 |
|
Is Your Brand Invincible?
|
Jun 25, 2018 |
|
Why You Should Implement a Digital Asset Management Tool
|
Jun 12, 2018 |
|
The Importance of Understanding Your Customer
|
May 29, 2018 |
|
Hamid Ghanadan: Three Changes to Make Your Marketing 10X More Effective
|
May 14, 2018 |
|
Transparency and Corporate Storytelling
|
Apr 30, 2018 |
|
Measuring Content Marketing for Life Sciences
|
Apr 16, 2018 |
|
Using Google Analytics to Make Better Decisions
|
Apr 02, 2018 |
|
Using Data to Discover Opportunities in Life Science Marketing
|
Mar 21, 2018 |
|
How to Find New Leads Through Social Media
|
Mar 05, 2018 |
|
Illumina Created a Podcast to Grow the Genomics Market
|
Feb 20, 2018 |
|
How to Make Your Content Marketing 25% More Efficient
|
Feb 06, 2018 |
|
Conversation Skills You Need to Get What You Want
|
Jan 23, 2018 |
|
Understanding Your Brand with The Red Thread
|
Jan 08, 2018 |
|
How Life Science Sales and Marketing Will Evolve with Artificial Intelligence
|
Dec 22, 2017 |
|
Personalizing the Customer Experience via Web Portals
|
Dec 12, 2017 |
|
The Importance of Market Share and How to Get It
|
Nov 27, 2017 |
|
How Virtual Reality Will Change Life Science Marketing
|
Nov 14, 2017 |
|
Focusing on the Nitty Gritty of Buyer Personas for Better Lead Generation and Conversion
|
Oct 30, 2017 |
|
40 Minute Sales Training: The Customer Buying Process
|
Oct 16, 2017 |
|
How Waters Manages the Shift from a Technology Focus to a Customer Focus
|
Oct 03, 2017 |
|
How Artificial Intelligence Can Dramatically Improve Your Pay Per Click Campaigns
|
Sep 18, 2017 |
|
3 Marketing Lessons from an ESPN Podcast
|
Sep 07, 2017 |
|
How You Can Become an Exceptional Leader
|
Aug 21, 2017 |
|
Growing Your Business with Customer Loyalty Events
|
Aug 14, 2017 |
|
Best of LSMR – Volume 3 – Content Marketing
|
Jul 31, 2017 |
|
How A Content Strategist Collaborates with Peers to Master Execution
|
Jul 17, 2017 |
|
Use an Editorial Calendar Like a Media Boss to Streamline Your Content Marketing
|
Jul 03, 2017 |
|
Using Account Based Marketing and Sales to Find Untapped Potential Revenue
|
Jun 19, 2017 |
|
Life Science Marketing Agencies: The RFP is Dead
|
Jun 05, 2017 |
|
Connecting Life Science Marketing Budgets to Outcomes
|
May 23, 2017 |
|
How Branding and Marketing Were Key to This Life Science Startup's Valuation
|
May 09, 2017 |
|
How to Establish Authority by Helping Google Understand Your Niche
|
Apr 25, 2017 |
|
Aligning Products and Communications with Customer Needs
|
Mar 28, 2017 |
|
Can You Really Develop a Content Marketing Strategy in an Online Workshop?
|
Mar 14, 2017 |
|
REPLAY: How the ACS Uses Content Marketing to Attract Scientists
|
Feb 28, 2017 |
|
Why Hiring the Most Qualified Person Might Be a Mistake
|
Feb 14, 2017 |
|
The Tables Are Turned: An Interview with Chris Conner
|
Jan 30, 2017 |
|
How New England BioLabs Owns the Customer Journey
|
Jan 03, 2017 |
|
REPLAY Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts
|
Dec 20, 2016 |
|
Content Production Challenges
|
Dec 16, 2016 |
|
How Will the Sharing Economy Change the Market for Life Science Products?
|
Nov 21, 2016 |
|
Heading to Where the Digital Puck is Going in Life Science Marketing
|
Nov 07, 2016 |
|
Repurposing Content
|
Oct 24, 2016 |
|
Why You Should Make Audio a Part of Your Life Science Marketing Mix
|
Oct 11, 2016 |
|
Earned Media in Your Life Science Content Marketing Strategy
|
Sep 26, 2016 |
|
Using Qualitative Research to Understand Your Life Science Customer
|
Sep 12, 2016 |
|
How the ACS Uses Content Marketing to Attract Scientists
|
Aug 30, 2016 |
|
How to Attract the Best Life Science Marketing Talent
|
Aug 16, 2016 |
|
How to Use Archetypes for Differentiation and Internal Alignment
|
Aug 02, 2016 |
|
REPLAY: Want Your Written Content to Attract More Business? A Copywriter Shares His Process
|
Jul 18, 2016 |
|
Best of LSMR - Volume 2 - New Approaches for Marketing to Scientists
|
Jun 28, 2016 |
|
How Decision Engines Change the Life Science Buying Journey
|
Jun 13, 2016 |
|
How to Steal Your Prospect’s Attention with Contextual Advertising
|
May 31, 2016 |
|
Connecting the Dots Between Innovation and Value
|
May 16, 2016 |
|
Making Customers Comfortable Online While Taking Bold Chances Offline
|
May 02, 2016 |
|
Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts
|
Apr 18, 2016 |
|
How to Turn Customer Problems into Opportunities
|
Apr 04, 2016 |
|
How Networking Creates More Career “Shots on Goal” – Tom Sellig
|
Mar 21, 2016 |
|
Hrissi Samartzidou: Accelerating the Evolution of Life Science Marketing
|
Mar 07, 2016 |
|
3 Things Investors Want Life Science Startup Founders to Know
|
Feb 23, 2016 |
|
What Life Science Startups Need to Establish Their Brand
|
Feb 08, 2016 |
|
Building a Life Science Blog for Professional Development (and 14,000 followers)
|
Jan 25, 2016 |
|
Life Science Talent Market: Tips for Job Seekers and Hiring Managers
|
Jan 12, 2016 |
|
Using Structured Content for a Personalized Customer Experience
|
Dec 29, 2015 |
|
What Happens When Everyone Chooses Their Own Media Channels?
|
Dec 14, 2015 |
|
Why Storytelling Matters to Life Science Marketers
|
Nov 30, 2015 |
|
Best of LSMR - Volume 1
|
Nov 24, 2015 |
|
What Life Science Marketers Can Do to Improve Their Skills
|
Nov 16, 2015 |
|
Creating Online Experiences That Help Customers Engage with Your Brand
|
Nov 09, 2015 |
|
How PerkinElmer Integrates Events with Marketing Automation to Improve ROI
|
Nov 02, 2015 |
|
How to Have a Conversation with Customers Using Marketing Automation
|
Oct 05, 2015 |
|
What You Absolutely Must Have to Make Marketing Automation Work
|
Oct 05, 2015 |
|
How to Educate Investors on the Biology Behind Your Life Science Startup
|
Sep 21, 2015 |
|
Marketing and Procurement Discuss Purchase Price vs TCO
|
Sep 07, 2015 |
|
Can a Mobile App Provide Data About How Life Science Products Are Used?
|
Aug 24, 2015 |
|
How to Plan and Build a Winning Social Media Marketing Strategy
|
Aug 10, 2015 |
|
Case Study: Global Live Streaming of a Seminar at an Exclusive Life Science Event
|
Aug 03, 2015 |
|
How to Create a Remarkable Experience on Your Life Science Company Blog
|
Jul 28, 2015 |
|
The Right Way to Start Your Digital Transformation
|
Jul 14, 2015 |
|
How Zeiss Microscopy Developed a Successful Mobile App for Marketing
|
Jun 29, 2015 |
|
How to Select a System for Anything and Be Successful
|
Jun 15, 2015 |
|
Why Retargeting is a “Must Have” in Your Marketing Mix
|
Jun 01, 2015 |
|
Why Marketers Should Be Mentors to Create Long Term Growth
|
May 18, 2015 |
|
How to Ensure a Consistent Brand Voice Even if You Have Hundreds of People Writing Content
|
May 04, 2015 |
|
Want Your Written Content to Attract More Business? A Copywriter Shares His Process
|
Apr 20, 2015 |
|
Hamid Ghanadan Talks about Persuading Scientists and Content Marketing
|
Apr 06, 2015 |
|
Growing Profits through Professional Development for Life Science Sales and Marketing
|
Mar 23, 2015 |
|
Danny Ashton Reveals the Secrets of Successful Infographics
|
Mar 10, 2015 |
|
I Asked a Scientist How MarCom Could Be More Helpful
|
Feb 25, 2015 |
|
REPLAY: How to Change an Organization Through Marketing Communications
|
Jan 18, 2015 |
|
How to Change an Organization Through Marketing Communications
|
Jan 18, 2015 |
|
Trends and Best Practices for Video in Life Science Marketing
|
May 17, 2014 |