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162: The Top 11 Distance Recording Options – Side By Side Comparison – 2022
Remote recording for interviews and the like has always been a bit tricky and the platforms that provide recording of this type are always trying to improve.
2022 brings us a lot of contenders for the title of "best remote recording platform."
This episode is a handful of recordings of me and my right-hand audio-man, Aaron as we test out the top 11 platforms. You're going to hear about...
And we also tried Ringr, which has been around for some time but we got so frustrated trying to get it to work that we dropped the attempt. It could have been a bad day (for both of us?) but we made the call not to move forward with that portion of the recording and moved on.
|Apr 12, 2022|
A newsletter for Indie Podcasters (finally)
I have LONG wanted a Podcast Newsletter that provides content for me — an INDEPENDENT PODCASTER.
I mean, it's OK to have industry news about who moved from what bigwig company to another biggerwig company in a higher profile industry-speak position... no problem there.
But it's not relevant to me at all.
So I've created an Indie Podcast Newsletter FOR Indie Podcasters, BY an Indie Podcaster. Abraham Lincoln would have said something like that if he were a podcaster.
I'm calling it "Podawan" (hat tip to the Star Wars universe).
I LOVE the idea of Podawan Learner... and since we are all bootstrapping, do it yourself kind of folks, we can be Podawans.
Each episode or installment of the Podawan newsletter will include...
An Education section that highlights stuff you need to learn or do better
A Success Stories section that tells of Indie podcasters who have actually done it.
An Industry News section where I frame happenings in ways that matter to you.
And an Editorial section... where I write an opinion piece based on issues within the podcast industry (and shock... it will be RELEVANT to Indie podcasters).
Finally... I'll be taking LETTERS TO THE EDITOR... you can write your input about my opinions, industry stuff, something else. I don't care what it is. Send it to me.
I hope you'll subscribe. It's going to be a fun and RELEVANT ride.
Oh yeah... you can also find some fun, Podawan swag here.
|Mar 11, 2022|
161: How Daniel J. Lewis built authority from scratch, monetized his podcasting, and makes a life, not just a living
Daniel J. Lewis has been building authority in the podcasting space since 2010.
That’s when the very first episode of his show (a podcast about podcasting) “The Audacity to Podcast.” You can hear it here.
Daniel has already been podcasting for about three years when I first came across his content and I can’t express the number of ways he’s helped me personally, both through his content and via personal email interactions we’ve had together.
He’s a regular guy who is as genuine in real life as he seems on his show.
THIS episode featuring Daniel J. Lewis features the story of how Daniel has used his podcast as a launching pad for SERVICES-based businesses - from website development to plugin development, to podcast consulting, Daniel has tried his hand at a wide variety of things — with varying levels of success. On this episode he shares...
▷ His path into podcasting from a job he loved
▷ How he built authority in a niche that was new to him
▷ Choosing from the wide variety of income models
▷ The power of perseverance in finding what fits you
I hope you take the time to listen. Daniel doesn’t hold back and if you apply what he shares, you’ll move WAY forward in your attempts to monetize your show.
|Mar 01, 2022|
160: How two friends grew the Bourbon Pursuit podcast to multiple six-figure income and started their own brand of bourbon, with Kenny Coleman
How successful can a niche podcast be?
The answer likely depends on the niche. For example, back on episode 154 of this podcast Glenn Hebert, the personality and power behind The Horse Radio Network said this about his niche:
”(Annually) We are well into five figures, and you know, in our niche, we’ll probably never get to six figures. I don’t see us ever doing that.”
But his comments are about an expensive and specific niche, horses. What about if the niche in question is broader but very popular?
While he was still in college, Kenny Coleman became a fan of bourbon (makes sense) and got into the “Bourbon Culture” from there. His interest became a passion and his passion has turned into a multi-six-figure business, all built on the back of a podcast that happened to become very, very popular.
My theory? Kenny pursued something he loved that many others were growing to love at the same time, and he saw an opportunity to serve people like himself.
Kenny and Ryan started their podcast from scratch, just like the rest of us
Go back and listen to episode 1 of The Bourbon Pursuit podcast (you can find it here). There was nothing super special about it. Just two guys with a mic (maybe two) who were talking about something they enjoyed — bourbon. They set the stage, gave listeners an idea what to expect, and asked for feedback. I love what they said at the end of that episode...
“If we suck, let us know, if it’s good, let us know. If you think something else would be cool, let us know. We just want to learn and grow as we go.”
That is KEY: Ask for feedback
No matter what your niche is, you won’t be able to serve your audience well until you know what they want. So figure out ways to ask them...
These days Kenny and Ryan do that through a community that is managed, run, and kept alive by members of their Patreon supporters. But back at the beginning, they had to figure out ways to do it. Annual surveys were a tool they used. Soliciting listener feedback episode to episode helped. And little by little, they were able to dial-in their demographic and know how to serve their audience better.
Quality matters, both technically and in skill level
Kenny and Ryan started their podcast about bourbon back in 2015. Bourbon back then was NOT the thing it is today. Today it’s cool, hip, trendy, etc. , but back then, it was just a hobby for enthusiasts. But that began to change. More bourbon-related podcasts started showing up and Kenny (the Executive Producer of the show) realized he’d have to figure out ways to make their show better than all the rest.
So he up-leveled the equipment they used. He improved their interviewing skills. He shot for higher-level guests and topics listeners said they wanted to hear.
And the podcast continued to grow.
Burnout happens to all podcasters at some point
There was a turning point when Kenny felt he was going to have to give up the podcast. He was working a full-time job, was married, and had a child, and he felt that he was being pulled in too many directions. Between his job and the podcast he was working 80 hours a week and knew that without any payoff coming from his efforts, it didn’t make sense to keep making the kind of sacrifices he was making.
He was open about the situation on social media and a fan reached out and suggested they start a Patreon. Kenny didn’t even know what it was. If you dont, here’s the nutshell: Patreon allows fans to support you on a donation level. You can set it up in a way they donate monthly, or per-episode you...
|Feb 22, 2022|
159: Discover 10 to 15 immediately usable podcast topics in just 30 minutes: The 10-10-10 method
Do you EVER have issues coming up with new topics to cover on your podcast?
If not, it’s only a matter of time. Every podcaster runs into the issue eventually - asking the question, “What ELSE am I going to talk about on my podcast?”
It doesn’t matter if you’re just starting out or if you’ve been podcasting for a long time. It WILL happen to you.
How are you going to move forward and continue to serve your audience?
I’ve got a content development exercise you’re going to LOVE!
On this episode, I want to teach you a process I’ve implemented time and time again that enables anyone to have 10 to 15 interesting, helpful, immediately usable topics that can be recorded for individual podcast episodes, in JUST 30 MINUTES.
If it sounds too good to be true, just listen. You’ll see the magic (but it’s NOT magic, just common sense) of taking this approach.
It’s tapping into the knowledge you already have inside that noggin of yours and putting it to work for the sake of your audience.
Ready? Hit the play button!
If you’d like to take the DEEP DIVE into this approach, you can find it outlined in detail on this blog post: https://podcastfasttrack.com/podcast-workflow-step-2-generate-topics-bulk-record/
|Feb 15, 2022|
158: How Scott Johnson uses his head to create ongoing audience growth
Every podcaster is looking for ways to grow her audience. Why? Hopefully, it's for reasons bigger than our own ego (if it's not, please — STOP podcasting right now).
The best reason to work toward podcast audience growth is to better serve those who find our show interesting and or helpful. I know you agree with me, right?
Scott Johnson is a guy who does that through a couple of podcasts, but the one we focus on in this conversation is what he calls his "passion project" — "What was that like?" It's an intriguing show that interviews real people about the bizarre and sometimes painful experiences they've had in life. (Check out this episode, "Robert was in a gunfight with pirates" to get a taste for yourself).
Scott and I discuss the MAIN thing he's done to keep his audience growth heading upward — and it comes in THREE forms. He breaks it down on this episode.
You'll enjoy this episode if you're interested in...
Mentioned on this episode
MIDROLL: Podcast Mastermind
If you're interested in growing your podcast by joining forces with other podcasters who are on their way to success (just like you), consider applying for the next Podcast Fast Track Podcast Mastermind. It's one of the best investments you can make in your podcast, hands-down. Not to mention the great ongoing cooperative relationships you'll make with other podcasters like yourself. APPLY FOR THE NEXT GROUP HERE.
Other podcasters who share your audience are NOT your competition
One of the things I've loved about podcasting ever since I started is the reality that it's a very cooperative space. Unlike other industries, podcasters seem more than generous to help others who are trying to grow a show just like they are. This conversation with Scott is an example (he's a very generous guy).
Scott banks on that fact as part of his podcast audience growth strategy. It's an easy assumption to make because you know that other podcasters who your audience finds intriguing or interesting are attempting to grow their listenership just like you. Reaching out to them to investigate cooperative partnerships makes perfect sense.
But it's not easy to do with all the SPAM hitting our inboxes these days. For that reason, I was super interested in finding out how Scott makes the most of his opportunities to partner with other podcasters. As I suspected, he doesn't use a copy-and-paste email template that can be modified for pseudo-personal outreach. He does the hard work required to ensure he's coming across genuinely and that his communication is cutting through the noise. Listen to find out the details because I ask him all the questions.
What elements contribute to your audience growth outreach pitch being noticed?
As I mentioned above, SPAM...
|Dec 07, 2021|
157: Podcast Show Notes Best Practices and Strategy
For the first time ever, podcast show notes display almost the SAME in all podcasting apps (thanks Apple).
That brings up the question... what ARE show notes anyway? And how can I best use them?
On this episode of Podcastification, I'm going to explain what show notes are, what they should contain, and how to create and use them in the MOST EFFECTIVE WAYS.
What ARE show notes?
There are differing opinions or definitions out there for the term "show notes." Some people feel like it's a blog post length summary of a podcast episode, or maybe even a transcript of the audio.
Others feel the term should refer mainly to the brief description of an episode you might find in a podcast app.
Which is it?
From my perspective as the Founder of a company that creates show notes for podcasting clients, it's both.
Let me explain...
Kill two birds with one stone
To make the most of every episode of your podcast, you really NEED BOTH the longer blog post content that goes on your website, AND the shorter, abbreviated content that pulls into the podcast apps from your media host.
Instead of creating a separate document or post for those two things, I suggest you create one MASTER post that you can use in a variety of ways to fulfill both needs... and social media elements while you're at it.
But before we get to that, there's one last thing I want to say...
Your listeners won't know what you've created for them if you don't guide them to it
You may follow the steps I'm about to give you and create the best show notes on the planet or within your industry or niche.
But if your audience doesn't know they are available, they won't use them.
It's YOUR job to ensure they know about the resources you create.
I suggest you figure out a way to remind yourself to TELL your audience about your show notes EVERY TIME you record a new episode.
WHERE DO YOU INCLUDE IT?
Your listeners will become aware of your show notes and become accustomed to looking at them when they need a resource... in time. Just be consistent.
MAKE FINDING THE NOTES EASY FOR YOUR LISTENERS
The last stats I saw (early 2021) said that 85% of podcast listeners are listening on a mobile device. So think about that from a show notes perspective...
If you're saying, "Check out the website for the show notes to this episode," you're making it HARD for your listeners to find them.
Even if you refer to a specific short-link, you're still forcing them to open a web browser and find the show notes.
HERE'S A BETTER IDEA...
Since you know that the majority of your listeners are listening to your show on a mobile device, then point them to the description on their mobile device. I often say something like this...
"That resource can be found in the description for this episode, and you can find that in the listening app you're using to listen right now. Swipe right, left, up, down... something and the description section will be there."
Your show notes master document
First off, create a Google Doc that you can use as a template for your show notes. That way you don't have to recreate the structure every time you produce a new episode.
You'll simply copy the template document, rename it, and away you go.
What should your...
|Nov 23, 2021|
156: How to monetize a hobby with Maria Failla
If you feel you don't know enough about the topics you want to podcast about, you are in good company
Maria Failla began her podcast, Bloom & Grow Radio because she DIDN'T know enough about how to care for her plants and saw it as a great opportunity to talk to experts who did. And by the way, isn't that a GREAT name for a podcast? It comes from a line in Maria's favorite song from the musical, "The Sound of Music" - Edelweiss.
I was eager to talk with Maria about her journey because as a client, I've seen her go from almost no audience to an amazing following and enthusiastic membership community that's quite astounding. The lessons she's learned are ones any podcaster can benefit from, especially if you're looking to serve your audience in bigger ways, build relationships with sponsors that benefit them long-term, and therefore, fuel your podcast, AND make your podcast a full-time living kind of thing eventually.
All of that is true of Maria and it just might be possible for you too. Give her a chance to convince you of what's possible!
What you'll learn from Maria's story
🚨 Set up a MEMBERSHIP for your podcast
In this episode, I mentioned that I have a very successful membership once your podcast is rolling. You'll hear Maria speak about how she's doing that if you listen (you ARE going to listen, right?).
I use a platform called Supercast, which I describe at the midpoint of this conversation. HERE IS MY AFFILIATE LINK to Supercast... and remember, if you use my link to sign up for Supercast, I'll send you my "Supercast Walkthrough" video to help you get it set up and get started.
And to see how Supercast works, here is the link I share with my podcast listers that provides more information about my podcast partnership (what I call it instead of a "membership"): https://CareyGreen.com/partners
If you're not an expert in your niche, that may be an IDEAL reason to start a podcast
|Nov 09, 2021|
155: Subscribe Is Gone (Apple only, so far)
Subscribe Is Gone (on Apple only, so far)
Podcast tech is changing all the time, so we shouldn't be surprised when Apple makes a change (unannounced, as is often the case).
What's the latest change?
Apple's newest version of the iOS app (14.5 update) is now MISSING the "Subscribe" button. It also has no "Follow" button (which we've previously thought was coming).
What users will see now when they click into a podcast they are considering is a button that says "Latest Episode."
When they click that button...
...what happens? It plays the LAST 60 SECONDS of your most recent episode.
Did you get that?
Your MOST RECENT episode is going to be the Costco Sample for potential listeners. That's a big deal.
It's easier for listeners to check out your show than ever before... but Apple is DICTATING how they do that... through the most recent episode.
So you should consider if what you're doing during that first 60 seconds is...
If it's not, this is a good time to make a change.
What kind of change might you make?
START WITH A TEASER
My episode this time started with what I'd call a "teaser." It's a creative way of introducing the topic.
You can do this like I did, with unique or interesting music underneath.
You could add a quote or clip from your guest that highlights the most interesting or compelling aspects of what they had to share.
You could tell a story from your experience that illustrates the topic of your episode in an engaging way.
There are so many ways to do it.
What should NOT be in the first 60 seconds?
ADS GO SOMEPLACE ELSE
Advertisements or sponsor spots should NOT be in the first 60 seconds of your episodes from now on.
Think about it...
If YOU were a new-podcast-searcher and found a show you thought might be interesting... and you clicked that "Latest Podcast" button... and you hear an...
ADVERTISEMENT for the first 60 seconds...
what would YOU think?
What would you do?
What would you wonder about that podcast and its creator?
Long, boring, canned intros should be moved
You may feel you still need the canned intro you've been using. You know, the radio-announcer-gal who says the same blah-blah-blah at the beginning of every one of your episodes.
That's OK... but don't put it within that first 60 seconds.
You want to use that 60 seconds of audio real estate to its fullest potential.
Hook your listeners.
Make them WANT to keep listening.
I don't think I've ever heard a canned intro that has made me WANT to keep listening.
Stay tuned... this is likely not over!
Apple is well-known for making unannounced changes like this, and then tweaking the change for weeks, months, sometimes years.
So keep your eyes open. This feature is likely not going to stay exactly like it is.
I'll do my best to keep you informed.
|Sep 03, 2021|
154: Sponsorships for Niche Podcasts, with Glenn Hebert
is one of those guys who saw the value and power of podcasting early on. His "Horse Radio Network" has been in the podcasting game for a long, long time as a result.
I wanted to chat with Glenn about monetization because he's done it well — he and his wife both work full-time for their little media company and have recurring sponsorships for their shows that are long-standing.
How does that kind of thing happen? That's what I wanted to know.
Glenn is quick to point out that his audience (horse owners) are an obsessive bunch (his words). They are eager and willing to spend lots of money on their horse hobby, so he's got a bit of a built-in "buyer's market" in his niche.
But the principles he shares are applicable just the same.
Listen to this episode to hear the story of how the HRN came about, how Glenn started monetizing, what the income is like now, and how he recommends you go about doing the same thing in your niche.
|May 11, 2021|
153: How to Uncover Monetization Opportunities, Grab Them First, and Make the Most of Them Long-Term, with Andrew Allemann
Can you see the opportunities that exist in your niche?
If so, you'll gain further insight from listening to this episode. If not, you'll REALLY benefit from listening.
Andrew Allemann seems to have a knack for noticing the opportunities, taking action on them quickly, and making the most of being first to meet the need the opportunity represents.
In this episode Andrew shares...
|Apr 13, 2021|
152: Niche power, Professional Help, And Paying The Price, with Mark Goldman
Podcasting success comes in all shapes and sizes... and in any niche area you can think of.
This episode is a case-study of sorts and focuses on a very specific niche podcast and the impact its had on it's creator — Mark Goldman.
Mark is an accountant, and a recruiter for the accounting industry. His businesses help others succeed in the accounting field and help companies in need of a good accountant, find one.
So why did Mark think it was a good idea to start a podcast for the recruitment side of his business? Because he was looking for a way to make his voice heard in the industry and serve his audience of incoming accountants and business clients.
But here's the funny part, Mark barely knew that podcasts even existed when he was introduced to the idea. When he found out about it, did some homework, and realized it might be a good content creation option for his company, he dove in.
In this conversation, Mark shares his mistakes, his frustrations, his dashed expectations, and what he's learned along the way. And as powerfully as any guest I've had on the show, Mark drops some gold nuggets about mindset, financing your podcast, revenue generation, and more.
You're going to love Mark's unassuming manner and humble demeanor. But more than that, you're going to love the powerful concepts and mindsets he has to share about making your podcast a success, even if it's in a very small niche.
Take the time to listen. You can thank me later.
|Apr 06, 2021|
151: Monetize Your Podcast in 100s of Ways, with Dave Jackson
It's not every day you get to have a "Podcast Hall of Fame" inductee on your podcast. But it's fun when it happens! In this case, it's because Dave Jackson is such a fun guy.
He's known as "The Podcast Coach" and has earned the title since he's been podcasting since way back in 2005 and has published more podcasts of his own than most people have lived. OK, that's a bit of an exaggeration, but not much of one.
Podcast Monetization Is THE Topic
This episode, Dave and I are talking about how to monetize a podcast — and we're not primarily referring to ad revenue when we say that. There are many, many, many ways to create a revenue channel accompanying your podcast and the limits are only as small as your level of creativity.
Join us as we chat about the many examples included in his new book, "Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood." It's exactly what it sounds like.
This episode introduces a series of episodes I'll be producing off and on over the next couple of months talking with podcasters who have approached the monetization issue from a variety of different standpoints. Some of them are in Dave's book. Others are not.
Find Dave at https://SchoolofPodcasting.com
Find his book at: https://www.profitfromyourpodcast.com/ - and I suggest you DO get his book.
Check out Dave on the Podcaster's Hall of Fame
|Mar 30, 2021|
150: Marketing Your Podcast And Growing Your Audience the RIGHT WAY, with Jeremy Enns
Get Into Jeremy's Podcast Marketing Course ASAP before it fills up! (Affiliate link)
No doubt, marketing and promotion of your podcast, with a goal toward growing your audience with the RIGHT listeners, is a very difficult task. I know because I get questions about it from clients all the time.
Are you struggling with the same issues? Dollars to donuts you are…
Jeremy Enns has made a study of successful podcasters VS not-so-successful podcasters and he’s found a handful of things those on the plus side of the equation are doing that the others are not — even though it looks like the same thing from the outside.
In this conversation, we cover all this stuff
Get Into Jeremy's Podcast Marketing Course ASAP Before It Fills Up! (Affiliate Link)
CONNECT WITH JEREMY
Get Into Jeremy's Podcast Marketing Course ASAP Before It Fills Up! (Affiliate Link)
|Mar 23, 2021|
149: The NEW Way to Monetize Your Podcast, with Jason Sew Hoy of Supercast
Podcast monetization may be in your future. Even if you have a relatively small show. Really.
How it is possible? By using a friction-free platform that enables you to simply produce bonus content that is available to paid-members-only.
Sound like a pipe dream? It’s not. My guest on this episode, Jason Sew Hoy is leading a team that has created Supercast — THE WAY (in my humble opinion) for podcasters to build a membership by giving their audience more of what they already love: audio.
In this conversation, Jason and I cover all the topics below in detail:
If you’re at all considering monetization you must, Must, MUST listen to this episode. It will not only provide you with food for thought about monetization in general and explain why private podcast feeds are an amazing opportunity, but it will also give you lots of examples of how other podasters have succesfully done it, with large and small audiences alike.
CONNECT WITH JASON
|Mar 16, 2021|
148: Niche Domination Formula Step 5: Saturation
Watering My Wife's Plants
She asked me to SATURATE some of them... what does that mean? It means entirely soak them... cover them... overwhelm them with water!
This episode is about THAT, for your podcast. Here are some of the best ways to do it
Syndication (platforms) - my list of "how to" instructions: https://podcastfasttrack.com/podcast-directories-2018-2019-get-submitted/
This is Apple, Spotify, Google, Stitcher, etc. - use my list above to get your show on all the platforms you can!
Social sharing / promotion
EPISODE SWAP / EPISODE PROMOS
REFRESH YOUR EPISODES
|Mar 09, 2021|
147: Niche Domination STEP 4: Consistency
Before we get into STEP 4 can I remind you that these steps will do no good unless you dedicate yourself to applying them?
You are doing that, right? If not - are you planning a way to make it happen in the near future? Nothing could impact the long-term success of your podcast like nailing this.
STEP FOUR: Consistency / Frequency
I can't think of anything more consistent than TIME itself, can you?
It ticks away, second after second, never stopping, never relenting.
It's why age is a thing. It's why memory and goal-setting even exist.
Time is one of the unavoidable constants of life... and your podcasting efforts need to take FULL advantage of it.
You want to do your very best to publish your podcast content in a consistent manner - for ONE MAIN REASON:
That's important. You want to be as reliable as the sunrise for the sake of your listeners.
But let's be honest - it's hard to do. Impossible at times.
My podcast publication schedule has been less than consistent at times.
I have a few shows that are on a semi-permanent-but-hopefully-returning status for some time.
That's because life happens. Things come up. Things you can't control or change.
Yes, you'll hear podcasters who honestly say, "I haven't missed an episode in 5 years."
Good for them. Really. I'm not bitter. ;)
But I have to wonder how many of those episodes were either not all that good OR were only so-so in terms of quality, simply because they felt bound to get an episode out.
I'd rather produce content that serves my audience well than produce mediocre stuff just to meet a self-imposed deadline. How about you?
THIS is an issue you'll have to decide for yourself. More on that in a bit...
My tips for being consistent...
While weekly may be best (it's arguable) it may not be possible. Choose a publication schedule you are 95% sure you'll be able to stick with and do it consistently.
Some industries or niches may not appreciate a weekly podcast as much as others, for a variety of reasons. Think this one through. It's a thing.
If you can set aside one day to record 4 or 5 episodes at once, you'll have a backlog that will help you avoid missing a publication date.
It requires planning and hard work. But it can be done. It's how John Lee Dumas started Entrepreneur on Fire and kept it up for so long. Learn from his example.
A co-host, a VA (virtual assistant), a spouse, a teenager in your home - these are just some of the people you can tap to help you do things. You could delegate posting, editing, artwork creation - lots of things. Don't believe the lie that you have to do everything.
A commitment to yourself is just as important as the commitments you make to others. So make a wise decision about publication frequency and stick to it - as you would to other commitments you make (job, spouse, meetings, etc.)
Sometimes, life just gets in the way and you'll find it IMPOSSIBLE to stick to your schedule. It's happened to me. It will likely happen to you.
A guilt-induced zealot would push themselves to publish anyway. A person guided by wisdom would weigh the decision in light of other things that may be more important.
When life happens, my...
|Feb 23, 2021|
146: Step Three: Originality & Appeal: The Podcast Niche Domination Formula
I hope you're putting these steps into action...
I know you're busy. I know you have other commitments.
If that's the case, file this away and get back to it. But this stuff is important for the longevity and audience building of your podcast.
We've already covered the first two steps - (1) Notice / Awareness and (2) Quality / Helpfulness.
Now it's time for the 3rd phase - Originality / Appeal
In my view, we are right at the tail end of the "interview-someone-famous-in-your-industry-and-get-an-audience" phase of podcasting.
Because the podcast-o-sphere is SATURATED with those types of shows.
OK - probably not ENTIRELY saturated, but we're getting pretty close. And I'm not the only person who thinks so.
Here's this from... @Scott Galloway of NYU... about podcasting in the year 2020...
...the podcasts of the highest quality at the top of the charts will reap the lion’s share of the benefits. Niche podcasts that truly add value will also survive and do well, but reheated Joe Rogan imitators… that sh!# is going to fall off the face of a cliff.
If you already have one of "those kind of shows" running and it's doing well, you've got a leg up on the competition.
If you are struggling to get an audience with that format... maybe you know why, now.
If you are considering starting a show of that nature, I recommend you tweak that decision based on my recommendations below.
No matter where you are in your podcasting journey, you can make changes - large and small - that make your show more orginal and therefore, more appealing.
Consider these things...
+ Podcasts are as much entertainment as they are education
And entertainment has to be - well, entertaining.
Look at what you're doing with your show currently?
You want to be careful here and not overdo it.
And you WILL likely get some negative feedback about such changes from existing listeners.
But give it time... keep changing things little by little, and overall your listeners will come to LOVE it.
One show that does this well...
Roger Whitney - The Retirement Answer Man (listen here)
Roger's show is broken into segments, he uses transition sounds and segments effectively, and his humor and laid back approach come out loud and clear.
What could you do along this line to not only make your show more entertaining, but to reap the rewards of the domino effect it sets in motion...
+ more entertainment = more fun = better listener experiences = happier audiences = long-term followers/subscribers
Do you get the picture?
It's amazing how much being yourself multiplies into audience attraction. When you are you, those who see the world the way you do tend to like the way you talk about things.
Not only that, they tend to trust your more quickly and buy your stuff (subscribe to your podcast) more rapidly.
A show that does this...
|Jan 18, 2021|
145: Quality & Helpfulness: Phase 2 of the Podcast Niche Domination Formula
AFFILIATE offer for this episode: CAPTIVATE
OK, you're working that "awareness" piece from the last installment, right? Be sure you go back and start there if you're not.
It's time for STEP TWO of my Niche Domination Formula. Here it is:
Quality / Helpfulness
This one is best illustrated by talking about movies.
There are only two reasons I can think of that people talk about particular movies.
1. It was really good
2. It was really bad
And then in the middle are the MILLIONS of movies that nobody is talking about because they are just "so-so." Right?
The same is true of podcasts
You want people to be talking about your podcast - but for the RIGHT reason... because it's truly GREAT content!
That "greatness" exists in either quality or helpfulness - but preferably both.
Quality has to do with the experience your listeners have as your episode comes through their ear(buds).
There are a handful of words (and opposing words) that help us dial this one in. Your show may not be all of these, but it should be some...
Is your podcast...
All of these are possible for your show, but you've got to decide which ones you're going to make a hallmark of your show.
Will you focus on creativity through the sounds you use, the way you mix music, and the perspectives you bring to your topics?
Will you find guests that are not the run-of-the-mill talking heads, people who bring fresh perspectives that truly help your listeners?
There's no one-size-fits-all for this issue - and you've got to decide what you can manage, both in terms of your expertise and in terms of the time you have to devote to your podcast.
But know this: If your podcast is not high quality, NOBODY will be talking about it. That means your growth-curve will be slow, slow, slow... and you will NEVER dominate your niche.
One of the most powerful ways your podcast can be a high-quality show in your niche is by being ultra helpful.
I think that's one of the reasons Pat Flynn's show "Smart Passive Income" appeals to so many people. He works hard to make it super helpful, super practical.
So you have to ask yourself, "What does MY particular audience need?"
Your answer could come in the form of the pains they experience, the struggles they have, or the desires they have that are not fulfilled.
Once you know that answer - you have the opportunity to fill...
|Dec 30, 2020|
144: Notice & Awareness - Phase 1 of The Podcast Niche Domination Formula
AFFILIATE OFFER MENTIONED: CAPTIVATE - get your free trial!
If your podcast is going to be top in its niche, people have to know about it. Obvious, but true. And you don’t accomplish it by posting 10 Facebook posts per day saying, “Listen to my podcast! Listen to my podcast! Listen to my podcast!” Even if you include an audiogram.
The awareness step requires what I’d refer to as “guerrilla promotion” techniques. Some involve social media, some don’t.
1 – Get biz cards printed up for your show. Seriously.
Sticking with our real estate example from the first article in this series, if you’re actively working in the real estate industry, you meet others who are actively working in the real estate industry all the time. Right?
Your podcast can help those people. But only if they know about it.
So along with trying to rustle up new clients/customers (and handing out your normal business cards), why not rustle up some new listeners to your show by handing out show-specific business cards?
And be sure to include a direct link for the easiest way they can subscribe to your show. You figure out what that is (and it may or may not include a QR code or two).
2 – Find the online and real-life communities that talk about what you talk about on your podcast
It only takes one search on Facebook to find groups that are interested in what you have to say. Do it and join the groups that appear to be active and have a decent number of members.
But again, don’t immediately start posting “Listen to my podcast! Listen to my podcast! Listen to my podcast!”
Follow these steps instead…
1. Watch and listen
2. Notice the common questions or needs that arise
3. Start answering questions with helpful answers (in other words, don’t just show off or promote yourself, truly help people)
4. Make friends
5. When you finally do share your podcast, do in a way that provides topic-specific episodes as a solution to someone’s need
Then do the same thing in real life.
It takes a bit more work to find these real-life groups, but they are out there. And they are extremely valuable! Google “my niche groups in my town” and see what turns up. Go to those groups. Then repeat steps 1-5 above in real life.
And don’t forget to take your podcast biz cards!
3 – Take note of where high-profile people in your niche are and copy what they are doing
Are there people in your industry who you look up to…
• Writing pieces for industry magazines? (online or offline)
• Placing ads in industry journals or publications? (online or offline)
• Presenting at industry events?
• Writing local newspaper columns or op-eds?
• Guesting on podcasts within your industry? (affiliate link)
Figure out how to do those things for yourself — and do them. Regularly. Giving away amazing insights and value. And keep at it.
4 – Develop friendships with others who podcast and blog about the things you do (and those influencers from the previous point)
There are so many ways to come at any topic. That’s why there are so many podcasts in every niche (OK, maybe not in the “underwater basket weaving” niche, but you get the point).
Those others who are podcasting or blogging in your niche are not your competition. In fact, they could become some of your
|Dec 16, 2020|
143: The Podcast Niche Domination Formula
There is a specific group of people you want to reach... people who are interested in the topics and themes you address.
And there are other podcasts out there that present materials on the same topics.
How can you ensure that your show is the TOPS in your niche?
By employing the Podcast Niche Domination Formula consistently.
|Dec 02, 2020|
142: Trust is the lock and value is the key
How are you going to build the kind of engagement with your podcasting audience that generates true success?
It's not through gimmicks or cutesy stuff.
It's not through Casper Mattress commercials.
There's only one way to do it. You have to build trust with them.
And how do you do that? This episode explains it.
|Nov 18, 2020|
141: Why you should NOT compare yourself or your podcast to Joe Rogan
Let's talk a bit about Joe Rogan...
Not bad for a guy who started out entirely independent (like you and me)
The most recent hype - Spotify
The podcast-o-sphere is all abuzz with the news that Joe just signed a multi-year deal with Spotify estimated to be worth $100M. That's one of the largest licensing agreements in podcast history.
But there are some not-so-good things in the deal that many of us Indie podcasters wouldn't be too keen about...
In sPITE of all that, it's Easy to say...
Wow, it must be nice to be Joe Rogan!
But think that through...
Why you should NOT compare yourself to Joe
What SHOULD you do?
Listen to this episode to get all the deets about these things and more!
Subscribe to Podcastification here!
|Nov 03, 2020|
140: How to gain huge compound interest-like benefits from your podcast
You’ll benefit from listening to this episode if you...
Albert Einstein reportedly said it.
"Compound interest is the eighth wonder of the world."
What in the HECK is good old Al talking about — and what in the HECK does it have to do with podcasting? I'm gonna' splain it to you - on this episode of Podcastification!
|Oct 16, 2020|
139: Make Bank: Invite Your Ideal Customer To A Podcast Interview
One of the most common things you'll hear podcasters ask is "How can I get more people to download my show?" That's an O.K. question... if you're into that sort of thing.
OK, I'm being a bit snarky here... downloads ARE important for a number of reasons. But my guest on this episode is not so concerned about downloads because he's making bank in another way.
From selling stuff to his guests.
Casey Stubbs is a marketing guru (my words, he's to humble to admit it). He's figured out that what all marketers want is what podcasting has to offer.
You’ll benefit from listening to this episode if you...
REACH OUT TO CASEY
|Sep 08, 2020|
138: How To Record An Interview Podcast In High Quality Audio: Squadcast
Get your free 7 day trial of Squadcast at https://Squadcast.fm OR if you use my affiliate link here you can say “thanks” to me for making the introduction.
Way back when I started podcasting — it was 2013 or so — I recognized very quickly that whoever could solve the problem of recording conversations over a distance and do so with high quality audio, would have a leg up on everyone else.
I’m glad to know the two guys who did it. On this episode I walk through Squadcast (affiliate link) with co-founders Rock Felder and Zach Moreno. We dig into the tech they created that makes the app work so well, how they solved for quality and reliability, and even go step by step through the features and how the platform works.
You’ll also get to hear what’s coming down the pike that goes WAY beyond recording an interview podcast in audio - High Def Video recording through the same platform. It’s Squadcast, folks. Learn about it on this episode.
YOU'LL BENIFIT FROM LISTENING TO THIS PODCAST IF YOU...
Resources mentioned during this conversation
Connect with the Squadcast team
Audio drift on podcast interview recordings is a thing of the past
You know what I’m talking about, right? You get the audio from your online recording platform, toss it into your audio editing software (DAW) and discover that it isn’t synced. So you spend tons of time trying to connect the dots and make it sound normal.
That shouldn’t happen. It’s called “audio drift” and one of the most PAINFUL parts of using any distance recording solution (when it happens). The Squadcast guys (Zach and Rock) KNEW it was an issue and took the time to figure it out. Don’t you love people who just figure it out?
If you decide to try out Squadcast you’re doing to discover that audio drift is no more. Really, NO. MORE.
The best way to control the audio quality of interview guests
It’s pretty typical for a podcast host to have great audio. She’s the one who’s...
|Aug 25, 2020|
137: The World’s FIRST Growth Focused Podcast Hosting Company?
Reasons this episode is for you...
Podcast hosting companies are multiplying more than rabbits these days. Each one believes that THEY have what podcasters really need — and have no problem telling you so.
I have no beef with that. If you believe in your service or product, you SHOULD be telling everyone it can help, that it can help them. But most of them don’t impress me very much.
One of the newcomers in the last few years that I AM impressed by is Captivate (affiliate link). I started one of my 5 podcasts on the Captivate service just to try it out and I have enjoyed the way they handle things so much, I plan on moving some of my other shows over to them.
Listen to his conversation with Captivate co-Founder Mark Asquith to hear about all the bells, whistles, and cool stuff the Captivate team has baked into their podcast hosting platform.
REACH OUT TO MARK
Get a 7-day free trial by trying www.Captivate.fm (affiliate link) or a NON-affilaite link - www.Captivate.fm
136: Jessica Kupferman: Helping Women Podcasters Everywhere
You’ll benefit from listening to this episode if you...
>> Feel like you don't always fit in
>> Have something to say that is important, but you don't know exactly how to say it
>> Are looking for a way to use the gifts you've been given to help others
>> Aren't afraid of exploring your talents and how they might be used to add value to the lives of others
>> Are (finally) OK being the outsider and are willing to help other outsiders
>> Are a woman podcaster who is eager to find your "tribe"
"Do you think everyone SHOULD podcast?"
That's not what you'd expect to be the very first thing you hear on a podcast episode that's trying to help you learn how to podcast (or do it better).
But it is... because that's just WHO my guest on this episode is - Jessica Kupferman.
Jess has an amazing story, one that inspires anyone who will take the time to listen with the belief that THEY can do it too. That's because Jessica is a real-world person who has taken on podcasting with both hands.
Click the play button now - and get to know Jessica and the work she's doing to help women podcasters around the world to stand up, speak up, and get their message out to change the world.
Connect with Jessica at: https://www.shepodcasts.com/
|Jun 18, 2020|
135: The Best Monetization Strategy: Niche Podcasting, with Ashley Hodge
You’ll benefit from listening to this episode if you...
>> Wonder of podcasting is something you could do
>> Have been trying to figure out how to attract sponsors (Please, don't. Try Ashley's approach instead).
>> Are interested in serving others through a podcast and are more interested in relationships than revenue (at least at first).
>> Have an area of expertise that you are passionate about that you can't help but share with the world.
>> Are eager to find the people who resonate with the topics you are most passionate about
>> Would like to know how Ashley generates over $25K per year from 6 hours per month working on his podcast
>> Experienced advice about how to get started with your own podcast, including content ideas and creation
Sometimes I think of podcasting as “The Great Equalizer.” Why would I say that? Because no longer do giant media conglomerates have exclusive power to decide who gets to broadcast a message or not. We the people get to publish whatever we want to publish. That’s cool. That’s an overall WIN in my book.
Ashley Hodge is a perfect example of that reality in action. He’s a self-confessed “academic slacker” who slept through class during his High School years, only interested in playing basketball. Once he hit college, he chose the school he did only because there were cute girls there and a decent football program. Wow. Now THAT is some high ideals, huh?
But once he grew up a little bit Ashley realized that he’d been given a tremendous opportunity. He could choose what to do with his life and how to educate himself to accomplish it. So he got busy.
In this episode, Ashley shares how he got started as a financial planner, eventually hosted a call-in radio show, and one day made the pivot into podcasting – which has proven to be one of the BEST content marketing channels in his arsenal, consistently leading new listeners to become new clients, which means new (and more) revenue.
Reach out to Ashley
Whole Life Stewardship Podcast
|May 20, 2020|
134: The Story Behind The Story Behind, with Emily Prokop
You’ll benefit from listening to this episode if you...
>> Are eager to know what podcasting is and how it can benefit you personally
>> Love hearing stories of everyday people who make a life for themselves they never dreamed possible
>> Might want to start a podcast of your own someday
>> Long to make genuine connections online
>> Are trying to find "your people"
>> Need a good podcast editor to take on your next podcast project
>> Wonder if you could make a living as a podcast editor
It's not every day that an Independent media producer in any genre or type of medium gets the opportunity to stand toe to toe with the big names in their space. But Emily Prokop did.
Emily's podcast, "The Story Behind" was nominated for a 2019 Webby Award and was up against shows like "Serial," "After Dark," and other big name shows produced by professional production houses. She doesn't like to position it as a "David and Goliath" type story but that's exactly how it seemed to those of us looking on from the outside.
Emily's journey into podcasting is pretty typical. But the results of her involvement in podcasting are extraordinary. She's not only been nominated for awards, she got a book deal, build a career for herself, and more. Listen to get the whole story.
|Apr 29, 2020|
133: How Scott Voelker Uses His Amazon FBA Podcast To Serve And Succeed
Scott Voelker produces an Amazon FBA Podcast — and for many of you, that statement was total jibberish. That’s because Scott has discovered that driving deep into a niche topic enables him to attract a very niche and passionate audience. So, just so you have some context…
The FBA part of what I said stands for “Fulfilled by Amazon,” it’s a way of selling products you create or source and have Amazon ship them, handle customer service, handle the processing - everything. It’s an AMAZING possibility for those who want to build their own product-based business. But it’s NOT easy, as Scott explains. You’ll hear his story, learn about how he learned online marketing and creative digital product creation, retail arbitrage, Amazon FBA, and serving others to help them succeed.
You’ll benefit from listening to this episode if you...
GET NOTIFICATIONS OF NEW EPISODES OF...
Resources and People Scott mentioned:
Music used in this episode:
"Shaving Mirror" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
"Rock Your World" from https://Audionautix.com (Jason Shaw)
|Apr 16, 2020|
128 : The Future of Podcasting - And What Indie Podcasters Should Do About It
I have no crystal ball - but I work with enough podcasters week in and week out to know something about the future of podcasting. I’m a smart enough guy to see the writing on the wall, so to speak - and I want you to be in the know about what I see coming.
This episode of Podcastification is a quick explanation of the near horizon of podcasting. I’m going to take back a bit to understand how podcasting has changed, then look at what’s happening around us right now (it has to do with big dollars entering the podcast-o-sphere) - and why that matters for us as Indie podcasters.
I wrap up giving you TWO big things to think about and take action around in order to ensure that the future of podcasting has a place for you.
FULL SHOW NOTES AT https://PodcastFastTrack.com/128
What you’ll hear on this episode
Resources I mentioned
Connect with me…
|Jul 16, 2019|
127: PS-Darla Powell - 1 Podcast, 2 Businesses, Endless Possibilities
Every podcast success story is a bit different - because the person who has experienced it has walked a different path to get TO a place of success. It isn’t a bed of roses - or maybe it is - because that would be REALLY thorny - and it’s never simple or complicated. And for most, our journey toward becoming a podcaster begins WAY BACK in the early days of life.
That’s how it was for Darla Powell.
When she was young, she loved the creative things in life. By the time she graduated high school she had no clue what to do with her natural interests. So she dove into the first real opportunity to come along and stayed with it for 18 years.
EIGHTEEN YEARS of doing something she wasn’t in love with. Sometimes it’s necessary - and Darla is the first to acknowledge the benefits her career in law enforcement provided, but she’s still quick to say that she never was truly excited about it. So how did she make the transition into something she loved, something that harkened back to her early days as a kid? You’ll have to listen to find out.
But I’ll tell you this - it involves a growing sense of agitation toward law enforcement country-wide AND a mid-life crisis. Darla’s story is a GREAT story. You’re going to enjoy hearing how she made the transition from cop to interior designer and how her podcast played a major role in making it all happen.
SEE FULL SHOW NOTES HERE:
Here’s how this one shakes out...
If you know someone whose story would make a great PODCASTER STORY episode, feel free to make that introduction.
Resources and links mentioned
|Jul 02, 2019|
125: How to use Audio Equalization (EQ) to make your podcast sound better
So... I'm scrambling to get things done, produce this podcast, and continue to oversee a thriving business - so sometimes you just can't do it all.
I want to publish to this podcast feed more - and lo and behold, I notice I have this episode with the amazing Chris Curran already recorded but not published.
WHAT WAS I THINKING? (I wasn't).
So... here it is. You'll find Chris' tips helpful beyond measure. At least I did.
So Chris Curran has been on the show before - and when I received a question recently about why none of the podcasts about podcasting ever seem to deal with the issue of audio equalization, I thought immediately of Chris.
Chris is the Head Flunkie over at the Podcast Engineering School and knows this kind of stuff backward and forward, so I reached out and he decided to say "Yes." Thanks Chris!
Full show notes to come...
You can get the lowdown on Chris' Podcast Engineering School by using my affiliate code here.
Subscribe to Podcastification here!
|May 22, 2019|
124: PS: Side Hustling His Way To Podcasting Success: Nick Loper
Successful people never get there overnight. Nick's story is no different
Nick Loper is a regular guy, if you've ever met him, you know just how true that is. He's humble, unassuming, and doesn't immediately strike you as the Dynamo that he really is.
What's his secret? I'm not sure what he'd say, but I believe it's this: He's smart, ambitious, and he knows how to work hard. That's a
combination that makes for great potential.
This episode tells Nick's story - of side hustling his way through college, trying out things to see what worked, following some very good advice his college room mate gave him, and then pivoting to start this thing called a podcast.
For him, podcasting worked out - tremendously. In just 3 years he replaced the salary he was earning from his corporate job after graduating. And he's learned a LOT about creating a successful podcast along the way.
This episode is the first of many "storytelling" episodes to come - where I feature podcasters who have experienced tremendous success that is directly tied to their podcasting efforts. I couldn't think of anyone better to start with than Nick. I hope you enjoy hearing how hard work and persistence paid off for him.
FIND THE SHOW NOTES HERE:
get in touch with nick
founder of the Side Hustle Show
And download Nick's "BEAST" of a guide to side hustle income here.
Things Nick shared on this episode
Subscribe to Podcastification here!
|May 07, 2019|
123: Podcast Social Media Best-Practices with Elsie Escobar
Connect with me…
Podcast social media is NOT an easy thing to pull off. Why? Because you don’t want to be the guy or gal who’s always posting…
“Listen to my podcast!”
“Did you know I have a podcast?”
“Here’s an episode of my podcast!”
So how DO you do social media for podcasting in a way that is both effective and palatable for the people who are seeing it?
The amazing Elsie Escobar is my guest to talk about all things podcast social media!
WHAT WE TALK ABOUT
Connect with Elsie
|Apr 30, 2019|
122: Podcast Directories 2018-2019 - Get Submitted
This episode has a TON of links and practical resources - too many to list here.
So take a short jaunt over to the show notes at https://PodcastFastTrack.com/122 and check them out.
|Nov 27, 2018|
121: iTunes Problems: The Ones You Know About And The Ones You Don’t
Have you noticed? iTunes has been having problems lately.
It’s not JUST that it’s now supposed to be called “Apple Podcasts” - and we’re all strongly encouraged to make that change yesterday - even though Apple’s own systems still say “iTunes” in multiple places (even in some URLs).
There’s are many more iTunes problems going on.
This episode isn’t meant to be snarky - just informative. You need to know about issues relating to the Big-A so you can do what’s needed for YOUR podcast.
This episode I dig into the facts about recent issues and the best-practices I’ve learned (so far) regarding iTunes / Apple Podcasts
OUTLINE OF THIS EPISODE
Our Podcast Consulting Services:
Download a new “Listen on Apple Podcasts button here:
Libsyn’s podcast: The Feed
My upcoming show: The Great American Roadshow
Watch for it! Or Listen for it! Or whatever!
Why iTunes is NOT a chart
The iTunes/Apple Podcast manipulation crisis (Article):
The Feed episode about the Overcasts Ad (1:15:00 - ish):
Check your iOS stats in depth on Podcasts Connect
Overview of how to use Podcasts Connect:
Apple’s own video about how to use Podcasts Connect:
|Nov 06, 2018|
120: Sound Treatment Hacks For Any Room – A Step By Step Demonstration
Effective sound treatment doesn’t have to be pricey.
You can do it simply for almost nothing if you already have your basic podcasting equipment with you (software, microphone, etc.).
My family has started a new lifestyle - traveling full time - and until we get our RV I’ve had to make do with some pretty unusual and less-than-ideal recording conditions.
So I’ve had to get creative - because as they say, “Necessity is the mother of invention.”
For this episode I’m demonstrating my attempts to create my own sound treatment solutions out of nothing - or almost nothing. And I do it step by step so you can actually HEAR the difference in the audio as I go along.
It’s a short episode - but I think it will show you that your recording situation may not be as hopeless as you thought.
OUTLINE OF THIS EPISODE
|Oct 30, 2018|
119: Tell Better Stories To Create A Better Podcast And Increase Engagement, with Jonathan Messinger
Tell Better Stories? Really?
But Carey - I publish a business oriented show. What’s that got to do with me?
All of us tell stories, all day long. Just listen to the conversations going on around you during the course of any normal day. As human beings we LOVE stories. It’s why the movie industry and the publishing industry and the television industries are even in existence.
Those are STORY industries.
On this episode I want to open the door to an idea - one you likely haven’t thought of before.
YOUR podcast can be and should be full of stories too
But most of us don’t think of ourselves as storytellers. But we are. We are podcast storytellers.
For this episode I decided to chat with a friend of mine, Jonathan Messinger - a podcaster and storyteller for kids. His podcast, “The Alien Adventures of Finn Caspian” is a great example of what can be done to leverage storytelling to its fullest… and not just for kids. Stick around and hear how integrating more story into your podcast could make a huge difference.
OUTLINE OF THIS EPISODE
CONNECT WITH JONATHAN
|Oct 23, 2018|
118: Podcast SEO – How To Rank Your Show Notes Pages On Google
Too often we podcasters are guilty of shouting into the crowd that already knows about us, already listens to our show - and we forget all about Podcast SEO - to establish and grow a NEW audience.
This episode is about THAT.
It’s a long one - BUT FULL OF PRACTICAL GOODNESS!
strap on your seatbelt, grab your note-taking device, and get your show notes rocking for better organic SEO for your podcast.
EVERYTHING COVERED ON THIS EPISODE
What you’ll hear on this episode about Podcast SEO
GENERAL RESOURCES MENTIONED ON THIS EPISODE
See the show notes page here for EVERY link and resource connected to this episode: https://podcastfasttrack.com/118
Subscribe to Podcastification here!
|Oct 16, 2018|
117: Build Community Around Your Podcast, with Bella Vasta
It’s not just a good idea to build community around your podcast - it’s a GREAT idea.
It’s just about the only way to get to know your audience, understand their needs, and build trust on a personal level. So I wanted to bring someone to you who is a PRO at doing that through tools that any of us can use.
Meet Bella Vasta.
Bella is a pet groomer by trade, but she’s built some amazing community and interaction within her industry through Facebook Groups and I know that what she’s done will be of immense value to those of us who are willing to apply it to our own situation. Bella - thanks for sharing.
Let the value bombs DROP!
EVERYTHING COVERED ON THIS EPISODE
FEATURED ON THIS EPISODE
MENTIONED ON THIS EPISODE
|Sep 25, 2018|
116: How To Use Google Podcasts: A Step By Step Review
For a VERY long time Android users have not had a native podcasting app - and Google Podcasts is trying to make that problem a thing of the past.
I just hope these first steps that I’m going to tell you about in this episode/video are something they follow up on diligently.
My hopes for this episode and its accompanying video (find it here: https://youtu.be/Qt-kEOqp3sU) is that people who use Android devices and have never listened to podcasts before will begin to make use of Google Podcasts.
So stick around - I’m going to show you how to use Google Podcasts step by step - and give you my opinion of how it compares to the other podcast apps that have been around for a long time.
EVERYTHING COVERED ON THIS EPISODE
FEATURED ON THIS EPISODE
You can have Carey bring his 5+ years of multi-client experience to bear on YOUR podcast, to help you make the tweaks that make a difference. Check out the options and make your appointment now!
MENTIONED ON THIS EPISODE
|Sep 18, 2018|
115: How to know your audience, find them, and speak to them effectively - Tommy Walker
Every podcaster on the planet wants a bigger audience. Unquestioned. But most of us start out with a great idea for a podcast (at least we think so), grab a mic, plug it in, hit the record button, and we start talking.
We don’t start where we SHOULD start - with knowledge of the audience we want to speak to.
Why is that so important? To answer the question I’ve asked Tommy Walker to be my guest on this episode. Tommy has vast experience in Content Marketing (which is what podasting is) and the principles he’s learned there apply directly - almost across the board - to podcasting.
Listen up. Take notes. Work hard to understand what Tommy’s sharing. It could grow your audience like nothing else.
EVERYTHING COVERED IN THIS EPISODE
FEATURED ON THIS EPISODE
MENTIONED ON THIS EPISODE
|Sep 11, 2018|
114: You Just May Go Viral By Repurposing Your Podcast
We’ve seen things go viral - a stupid ice cream pooping unicorn and such.
And while fad-ish attention would be a boost to your show, it’s longer-lasting and more powerful if you do something intentionally to make your show go viral. In my view, one of the best things you can do to point your podcast in that direction is to learn effective ways to repurpose the great content you’re already creating.
This episode is about that - repurposing your podcast - and covers ideas I’ve come up with or have come across in all my journeys around the internet.
EVERYTHING COVERED ON THIS EPISODE
Connect with me…
FEATURED ON THIS EPISODE
|Sep 04, 2018|
113: Want A Podcast Sponsorship? Here’s How You Might Get One
You hear the term “monetization” all the time in reference to podcasting - and the translation is usually “get a podcast sponsorship.”
That’s a great option for shows that get thousands of downloads, right? But what about the little guys? What about those of us who have a very passionate but smaller audience? Is there a possibility that we could find an ideal sponsor for OUR show?
Trevr Smithlin from Advertisecast says “Yes, it’s possible” and on this episode of Podcastification he’s going to explain exactly how it’s possible.
EVERYTHING COVERED IN THIS EPISODE
Connect with me…
FEATURED ON THIS EPISODE
|Aug 28, 2018|
112: For Better Podcast Interviews Apply These Question-Asking Hacks
You know - it really seems that for the average podcaster, interviews are the format of choice.
It IS relatively simple to get somebody to agree to come on your show and just ask them questions. But that's not really how interviews work, is it? At least not the really GOOD ones.
They're actually very difficult to pull off, especially in a way that makes them engaging for your listeners. And that really is the goal that we're shooting for. So in this episode of Podcastificatsion, I want to tell you some of the things I’ve learned about doing great interviews, making your guest more comfortable, and I want to share some powerfully helpful resources I’ve found that are helping me get better with each interview I do. Stick around. This one is good.
EVERYTHING COVERED IN THIS EPISODE
Connect with me…
FEATURED ON THIS EPISODE
RESOURCES & PEOPLE MENTIONED
Subscribe to Podcastification here!
|Aug 21, 2018|
111: How to Use Zoom For Podcasting – Audio Settings, Split Tracks, And More, with Derek Pando
Grab a pen and paper and take notes on this one.
If you use ZOOM or have considered it, you’re going to learn the BEST ways to optimize it for podcast use. And check below for the video of Derek and I poking around in my ZOOM settings. It should help you find the things we talk about on this episode.
WATCH DEREK AND I GO THROUGH THE SETTINGS ON VIDEO AT https://youtu.be/pF48bS2l1bU
Not only is ZOOM.us a cool platform to use - it’s apparently a great place to work. That matters to me
Anytime I consider working with a company, I really want to know what the values and culture of the company are like. I don’t want to be supporting someone (a company’s founder, let’s say) if they treat the people who work for them like garbage.
It was cool that as Derek Pando and I began talking about Zoom, he was instantly telling me how great of a place it is to work. In his words, “the culture at Zoom is great.” I wanted to know why, so I asked.
You’d think all companies would be team-friendly - but that’s hardly the case.
Derek says that Zoom’s culture, set by its founder and CEO, Eric Yuan is team-friendly and energizing. Describing Eric, Derek says, “He is just the nicest… he's a servant leader. He's got an open door policy. He’s just a great person to work for. His whole philosophy is, ‘Hey, if I make my employees happy, they're gonna make our customers happy.”
That makes ME happy. My company values mirror what Derek is describing. That feels good - like we are on the right track.
Distance recording for podcasting has come a long way - Zoom is helping us out
I’ve used a lot of video conferencing services in my day - and while Zoom.us is not flawless by any means and doesn’t attain the clear audio quality of Cleanfeed or Zencastr, it’s a VERY good video conferencing service when it comes to audio quality.
When I asked Derek why Zoom’s audio is so much better than other video services he said it’s because from the start, Zoom’s founder made a commitment to improving the VOIP experience on their platform so that Zoom could become a leader in video conferencing. Naturally, none of that diligence was done with podcasters in mind - but you and I both know that if podcasters find a solution for recording distance conversations that is fairly trouble free - and FREE to boot - they are going to use it.
When Derek noticed that podcasters were using the platform he reached out to some of them and chatted with podcasters he knew personally. He wanted to spearhead efforts inside the company to make Zoom’s interface and functionality even better for podcasters. I think they’ve done a lot in that direction.
Be sure you listen to hear the exact details of how podcasters can use the Zoom platform.
Zoom settings -...
|Aug 14, 2018|
110: Podcast Listeners Will Stop Listening To Your Show Unless You Fix This
Okay, so I recorded this episode driving in my pickup truck on the way to Denver.
And the issue I’m going to cover was so much on my mind, I decided it was worth recording with substandard audio… on the go… which is kind of ironic considering what I'm going to talk about.
GOOD QUALITY AUDIO!
In this episode I cover why audio levels are SO important, how you can fix them easily (or for free) and what's going to happen to your podcast if you don't.
Main Points : Turn Away Listeners
[1:18] The story behind this episode has to do with “Masters of Scale”
[3:22] NEVER miss leveling and compression. Here’s why
[5:29] A very simple way to deal with this issue
[9:00] The slow road to the bottom happens just like this
[9:55] People are starting to make choices based on audio quality levels
Featured On This Episode
The story goes like this…
When I drive places, especially somewhere that's going to be just me in the vehicle driving alone for a number of hours, I binge listen to podcasts.
I download lots of stuff. And I listen one after another after another to both increase my learning also just to pass the time.
Well, in one of my recent trips to Denver, the very first podcast I listened to was one of my favorite shows. It's called Masters of Scale, hosted by the founder of LinkedIn, Reid Hoffman.
It’s a truly great show.
The production value on this show is what is amazing. They do all kinds of sound effects and different voices and interview clips mixed in with narration. It's just a really great show, you should listen to it.
But that day - the one where I was driving in my pickup - I was listening to episode number 10 of season number two. And something happened that brought this issue to my attention - again.
Because YOU are a person who's podcasting and a person who wants your podcast to serve your audience well - so you HAVE GOT to be aware of this issue.
Audio quality - in particular, audio levels.
The reason I became aware of the issue this time is because of the way that the people behind Masters of Scale do their podcast.
Because all of that is done, it's absolutely vital that one step in the audio post production process is never, ever missed - leveling and compression.
And on this particular episode, apparently it was missed.
Your podcast listeners care about this stuff - for this reason
I can tell you why I was able to notice this so easily on this episode.
Remember WHERE I was when I was trying to listen? I was driving in my pickup truck.
I was driving along, I had in earbuds, and Reid’s voice sounds great. The level is pretty normal.
But the first time that an interview portion comes on, it's a much lower volume level. So much so, it was hard for me to even hear it - especially since there was a little bit of road noise.
|Aug 07, 2018|
109: How To Get Noticed In The EVER NOISER World Of Podcasting
In case you haven't noticed - all of the directories, whether it be iTunes or Stitcher or the new Google podcasts app - all of them are getting inundated with podcasts.
You go in there trying to find something to listen to and it’s pretty crazy finding the good stuff. It’s kind of hard to know… Should I try this show? Or that show? Or what is it that I should be doing to find a good show to listen to?
What I'm going to do on this episode is this:
I've recently been looking for new shows to listen to myself, and I've tried to be observant as I've been doing that, asking myself,
“What are the things that exist in different podcasts listings and in different directories or apps that have actually been helpful to me?:
And on the flip side…
“What are the things that haven't been helpful, or that have been detrimental to me choosing a particular podcast to listen to?”
So this is my own personal case study of how to get noticed as a podcaster.
FEATURED ON THIS EPISODE
OTHER GOODIES MENTIONED ON THIS EPISODE
108: The Android Podcast App We’ve All Been Waiting For. Sort of.
All right. Alright.
In the world of podcasting, as most of you know, Apple has been the big player for a long, long, long time.
One of the things that points that out to us is that worldwide, more people by a long shot own and use Android phones than Apple phones however, it's almost exactly opposite when it comes to podcast consumption through smartphones.
The vast majority of podcast listeners consume their podcasts on Apple devices.
Now, why is that?
I believe there's one simple reason: it's because Apple has long had a native way for you to listen to podcasts on their devices. And by native I mean, it's built into the device - the podcasting app comes preinstalled on every Apple device.
Google, the company really behind the Android operating system has never done that.
Until now. Maybe. Hopefully.
Find out how Google Podcasts App for Android is moving in the right direction at least, and how you can discover if your podcast is available in it already (it just might be).
HERE IS A SUMMARY OF EVERYTHING COVERED IN THIS EPISODE
Featured On This Episode
Connect with me…
Google always does thing in their Google kind of way
I’ve noticed over the years that Google is not very promotional in the way it rolls out new apps or services. They just kind of quietly do it behind the scenes, learn from those who find it and begin using it, and refine it as they go.
Over the last few months, we've been seeing this sort of thing happening again (this is June of 2018).
Google has been quietly taking steps in the direction of a podcast app for Android. First of all, we discovered that Google had kind of secretly been integrating a podcast app of sorts into Android devices, through Google search.
I don’t know enough about how the actual Chrome browser on Android integrates with other apps, but it appears that it’s an app-in-browser sort of thing. Here’s how it worked…
If you searched for the name of your podcast using the Google search app on your Android device, if your podcast webpage was set up appropriately
|Jul 10, 2018|
107: Podcast Success Formula: Find A Need And Fill It, with Danny Sunshine Bauer
Podcast Success is not accidental.
It happens through deliberate strategy and dedicated hard work.
Danny “Sunshine” Bauer is a former educator and administrator turned life and leadership coach. His podcast is downloaded more than 95% of all podcasts and he enjoys helping individuals launch and grow podcasts in a “sweat” environment.
He is the founder of Better Leaders Better Schools and facilitates weekly Masterminds with school leaders from around the globe. A teacher at heart, he also coaches small business owners in running profitable ventures clearly aligned to vision, mission, and values.
On this episode of Podcastification, Danny and I chat about the success he’s experienced with his podcast and how YOU can work toward the same kind of results he has experienced.
[1:12] Amazing success for Danny’s education focused podcast
[5:45] The tactics Danny followed to launch his podcast effectively
[8:05] Relational skills aid in the promotion of any podcast, no matter the niche
[10:00] How a mastermind played a part in Danny’s podcast success
[20:23] What is the best way to find your specific audience?
[23:36] The power of providing free stuff that adds tremendous value to users
[26:42] Getting past the “hard work” hurdle (none of this is easy)
[30:11] How to decide what to work on that will provide tremendous value
[34:06] How Danny delivers his free resources (the tech behind it)
Featured On This Episode
|Jul 05, 2018|
106: Does GDPR Apply To Your Podcast? Maybe
GDPR (the global data protection regulation) is now in effect. What does it mean for your podcast?
That’s a very interesting question - and as with many things in podcasting, the answer is going to be “it depends.”
On this episode I break down the GDPR as it relates to podcasting from MY perspective - and keep in mind, I’m not an attorney, European Union official, or compliance officer of any kind. I just read the thing and listened to a lot of people who sounded like they understood it better than me. GDPR could be a big deal for some podcasters - so get the scoop on this episode.
Main Points : GDPR as it relates to podcasting
[1:19] What the HECK is GDPR?
[2:17] At what point does an audience member become covered by the GDPR?
[3:10] Most media hosts are on the ball with this thing
[4:44] Your listeners can request to be forgotten by you. Really? Yep, really.
[5:32] Do you gather data of any kind from your listeners? Then GDPR applies.
Featured on This Episode
Resources Mentioned On This Episode
Connect with me…
Why Should Podcasters Care About GDPR?
The Global Data Protection Regulation (GDPR) went into effect in late May of 2018.
What the heck is GDPR?
It's a law that is from our good friends at the European Union and it has to do with how personal data of citizens of the EU or those living, working, or traveling through the EU is collected and used.
You may be wondering, “I'm United States-based podcaster or a Canada-based podcaster or or a South America-based podcaster, what does an EU regulation have to do with me?
Here's the answer to the...
|Jun 26, 2018|
105: One Podcast Conference To Rule Them All
I’ve been to a handful of podcast conferences in my day - but there’s nothing quite like Podcast Movement. As my guest, Dan Franks says, “It’s the single largest gathering of podcasters in the world,” and that makes it pretty special in its own right.
But there’s so much more than just that it’s big. PM is filled with great content, attended by tons of great people, and offers an education and enthusiasm about podcasting you won’t find anywhere else. No offense, but not even at those other podcasting conferences I’ve been to.
In this conversation Dan and I talked all things Podcast Movement - from what different level podcasters might experience to the exhibit hall, to they types of sessions offered, and more.
An incredible value at any conference (even a podcasting conference) is in the hallways, not the presentations
My first experience at podcast movement was in Chicago back in 2015. It was one of those environments that was truly electric, you can feel the excitement in the air. Everyone who comes is an enthused podcaster, or is interested in becoming one. It's great just to meet people, even if you don't attend all the sessions you are interested in.
That first year, I think I only went to two or three sessions because I was so busy talking with people in the hallways. Everyone was so generous, sharing their best practices, explaining how they accomplish some amazing thing on there podcast audio, or walking you down the hall to a vendor that they personally vouch for. It really is a unique atmosphere that I recommend to every podcaster experience at least once.
I was curious how Dan and the Podcast Movement team originally came up with the idea to create such a conference so I asked him. And this conversation he shares how he and some of his buddies were very frustrated with another conference - New Media Expo. They attended 2 years straight and both times there were more podcast of New Media publisher, but there were very few sessions about podcasting.
In a typical “can do” approach that many podcasters have, Dan and his friends decided to create the conference they wanted to attend. Podcast movement was born.
Are you a newbie podcaster? Your mind will be blown (and empowered) at PM18
Both years that I've attended podcast movement I met a number of individuals who hadn't started their podcast yet. But it was clear they were very serious about doing so. You don't spend money to go to a mega podcast conference without being serious.
New podcasters who want to attend podcast movement are going to have their minds blown. There's so much content, it is like drinking from the proverbial fire hose. But if you go about it in a smart way, you can really get a fast-track education about what it takes to create and publish a stellar podcast.
When I say you need to go about it in a smart way, what I mean is that you should do a little bit of self education first before you land at the largest podcast conference in the world. Become familiar with podcasting terms, watch some YouTube videos, you might even consider taking our starter course to prepare yourself for what you're going to learn at Podcast Movement. It only cost $99 and we'll have you speaking the language in no time so that your experience at podcast movement is all it can be and more.
But even if you decide not to purchase our course, please do something to learn what you can about podcasting. But be careful out there, there's a lot of dated information and advice that isn't based on best practices or what...
|Jun 19, 2018|
104: Podcast Production Workflow: How To Make It Happen Every Episode
Welcome back to Podcastification - on this episode I’m walking you through the step by step details of what I do to carry out MY successful podcast production workflow every single week. It doesn’t matter if you publish episodes every week, every other week, or once a month - organizationally you’ve GOT to have an effective podcast workflow to ensure two things:
Quality AND Consistency
What I demonstrate and describe on this episode is not the ONLY way to do this - but it’s the best way I’ve found after 5 years of podcasting. And if you scroll down, you’ll also notice that I ALSO recorded this one as a video - with the workflow mapped out on my whiteboard. The visuals help on this one - honest.
If there’s one thing you get out of this episode, this is what I hope it is: Process leads to Success!
[1:18] The vital importance of having a well-considered podcast workflow: consistency & quality
[3:12] Write down every step of your process - one per sticky note: here’s why
[4:01] Beginning the process, one step at a time
[17:41] Do you see how the workflow enables you to be professional and consistent?
[21:45] Resuming the steps to your podcast workflow
[44:15] Why process equals success
RESOURCES MENTIONED IN THIS EPISODE
|Jun 12, 2018|
103: Virtual Services Make Perfect Sense For Podcasting - Take The Plunge, with Nathan Hirsch
For as long as I’ve been playing around and working on the internet, I’ve heard people touting the benefits of paying for virtual services - you know, VAs and that kind of stuff.
From the first time I heard it said, I got the logic of it. Sure, it makes sense to hire someone to do the things I either don’t want to do, am not good at doing, or shouldn’t be doing from a time VS value perspective.
But until this conversation, I’ve never been able to bring myself to take the leap and actually hire out some of the stuff that makes my podcast and business run.
I’ve invited Nathan Hirsch, co-founder of FreeeUp.com to be my guest on this episode of Podcastification to help convince me - and convince me he did.
BTW: The audio quality on MY SIDE of this recording is terrible. Awful. And in all other ways stinky. It’s because I got lazy and didn’t use my podcast production checklist to ensure that everything was set correctly. As a result, my voice was recorded through the built-in mic on my laptop.
BAD form. BAD form. My apologies. I guess it goes to show that even those of us who do something on a professional basis make mistakes from time to time. I’m just sorry you have to listen to it.
Main Points : Virtual Services For Podcasting
[2:06] How Nathan became desperate and turned to virtual services for a solution
[4:14] The first things podcasters might consider outsourcing to virtual assistants
[5:40] So you see the need, but don’t know if you can afford it. Listen up!
[7:35] What should you do if it’s going to take as much time to train someone as it will for you to do it?
[13:02] Making it easy: What you’ll experience when you go to the Freeeup website
[15:42] Pre-vetted candidates for your job - as many as you want - and keeping up quality
[18:14] You could even “steal” a worker from FreeeUp permanently through a buy-out
[20:13] Hiring is one thing: managing someone providing virtual services is another
Featured On This Episode
Connect with me…
What ARE virtual services anyway?
I don’t want to begin with the assumption that everybody listening knows what I mean when I say “virtual services,” so for those of you who do know - hang on for just a second while I catch everybody up.
When I say “virtual services” - I mean tasks you pay to have done FOR You by someone who is not in your physical location. So this isn’t paying a neighbor kid to come to your house and mow your lawn - this is paying someone across the world or across town to do something for you - and it’s usually a task that can be done digitally.
|Jun 05, 2018|
102: Which Podcast Structure Works Best? Here’s the answer!
“What’s the BEST structure for a podcast? I mean… one that really engages listeners and keeps their attention throughout the episode?”
I am asked that question - and questions like it - all - the - TIME. And while there are no dumb questions, there are questions that haven’t been thought through very well, and that’s ONE of them.
Why? Well, it has to do with the fact that you and I and Mary down the street are all podcasting about different topics and trying to reach different audiences.
I walk you through the logic and practical steps of discovering YOUR best podcast structure, on this episode of Podcastification.
Main Points : Is there a “best” podcast structure?
[1:25] The questions I receive all time and why my answer is often “it depends.”
[2:01] My walk down main street and how it can help you answer the question yourself
[3:10] Who are your ideal listeners? You need to answer that question first
[8:09] Look at the top downloaded podcasts in Apple Podcasts - they have differing structures
[8:59] How do you discover the structure that will fit your audience?
[10:37] The best-practices don’t always translate from one niche to another - so you’ll have to put in some work to figure it out for your niche
[13:02] Get out there and talk with your target audience
Featured On This Episode
Are you listening to this podcast trying to “figure it out” yourself?
You don’t have to make the same mistakes others have made over and over.
You can learn best-practices that I’ve learned from working with 100s of clients over the lifetime of my podcast production company - through The FREE Podcast Optimizer Series.
Is there a “best” podcast structure? Well, it depends…
I’m sure there are certain ways of organizing and presenting content within your podcast episodes that are more “effective” (whatever that means to you) than other ways of organizing it.
But what I’ve discovered in working with over 100 clients so far is this:
THERE IS NO ONE-SIZE-FITS-ALL podcast structure you can use as a template.
That’s because there is no one-size-fits-all approach to reaching niche audiences.
Did you get that?
The operative word is “niche” - which by definition means a very specific subset of people who are interest in a very specific topic.
THOSE particular people are going to respond very differently to one episode framework than they do another.
For example: Would people interested in comic books appreciate a radio-announcer-guy type intro, or would they rather have something fun, creative, and hip? You be the judge.
But if you make the wrong decision, you could be turning OFF the exact people you want to listen to your podcast.
So what do you do? That’s the next point I cover… so stick around (or listen).
Let’s take a walk down main street to learn about podcast structure…
In this episode I decided to do something a bit different. I got out my portable recording setup (which you can hear me describe in detail on episode 86) and took a walk down main street in my little town.
My goal: Consider how each different type of business would go about appealing to its ideal customer.
The first storefront I
|May 29, 2018|
101: Audio Engineering Programs Have NOTHING On This Guy - Chris Curran
There are lots of high-dollar audio engineering programs out there these days. Lots more than when I was starting college, that’s for sure. I wanted to go into audio engineering but “back in the day” the only way it seemed possible was to learn on the road, touring with some drug-saturated band.
No thanks. But I digress.
Chris Curran is a guy who’s been there, done that, and has actually printed the T-shirt himself. He’s a self-professed “sound geek.” He loves the audio stuff, the engineering, things like compressors and noise gates and mixers - and their digital counterparts.
In this conversation you’ll get to meet Chris, find out why podcasting is such a HUGE thing to him, and what he’s doing to help those audio geeks like himself who want to learn a valuable, lasting skill that will help move the podcasting industry forward.
Main Points :
You won’t find many people as passionate about audio engineering as this guy
Chris is one-of-a-kind, in a number of ways.
When speaking about audio production he says, “I’m nutty that way.” He loves to get his audio (for himself and his clients) exactly right, every time. He’s the kind of guy you want to be teaching you about audio, because you know he won’t miss anything vital and will probably throw in some things you might not know that you need to know, but will be glad you do.
That makes sense, right?
This was a fun conversation because Chris and I got to dive into his incredible story of how playing drums in a rock band eventually led him to doing sound engineering for major artists in New York City (how many podcasters can say that?) - and how he’s created a boutique kind of podcast service for large brands and high level entrepreneurs who want the best of the best of the best.
Chris is that guy, for many clients. You can hear about some of them on this episode.
Podcasting is easy, which turns out to be a bad thing from an audio engineering perspective
As many people these days are discovering, podcasting is not all that hard. It’s a beautiful thing to be able to spend a relatively short amount of time to equip yourself to know what you’re doing - then get a podcast into the world.
But then again, it’s not always a beautiful thing.
In Chris’ words, “Most podcasts out there sound horrible.” That’s why one of the most important things you can do to make your podcast stand out is to ensure that it does NOT sound horrible. An audio engineering program of some kind is a MUST for those who take their podcast seriously and want to make a difference in the lives of listeners.
Chris’ May 22, 2018
100: Podcast Sponsorships: What Nobody Is Telling You
Podcast sponsorships are a hot topic - because almost everyone and their dog wants to make money from their podcast. It makes sense, if you’re going to invest so much time in something it would be great if there was some kind of financial reward, right?
But sponsorships are not all they are cracked up to be - especially if you don’t know what you’re getting into.
ON THIS EPISODE I explain some of the things that nobody seems to be talking about when it comes to working with sponsorships - and of course I'm not going to give you an exhaustive list. There are all kinds of things you might run into when working with sponsors or in attempting to secure podcast sponsorships, but the things that I'm going to point out are things I have noticed in working alongside the many clients that we do here at Podcast Fast Track.
These are things you should keep in mind when you consider doing podcasts sponsorships. Ready to find out what nobody’s telling you? Be sure to listen.
Main Points : Podcast Sponsorships
Podcast sponsorships are relationships, not business transactions.
If you want any sponsorship to be successful you're going to have to engage in your relationship with that sponsor on a fairly deep level.
Work hard to keep up that relationship with your sponsor just like you would work to keep up a relationship with a person in your life who you really, really care about - maybe your spouse or significant other. You need to understand that the person or people on the other end of the sponsor relationship need to feel that they are more than just a paycheck to you, that they are more than just a number or source of revenue.
The more you can make them feel that you really care about making them successful, the more they are going to be enthused and excited about the relationship with you and be willing to spend not only their initial amount of money for sponsorship of your podcast but also continue doing so on an ongoing basis and maybe even growing that in some way that the two of you come up with in the future.
It’s a relationship that will require ongoing maintenance - and not the kind of maintenance that is just communicating facts, you need to get to the heart of that person.
You need to find out exactly what they are shooting for in the sponsorship relationship. That way, you can do your utmost to provide what they’re hoping for. Of course, they are looking for a certain rate of return on their financial investment but I believe most sponsors are looking for more than that.
If they are smart, if they're understanding the way that content marketing works in this day and age, they are looking to establish themselves as a household name to the very people that your podcast is...
|May 01, 2018|
99: Put Your Audience First For Greater Podcast Success
I’ve learned the hard way that the typical gimme, gimme, gimme approach to promotion never works - you’ve got to learn how to put your audience first.
It’s not an easy concept to grasp even though it DOES sound fairly simple. So in this episode I’m walking through a handful of ways I think every podcaster needs to evaluate their podcasting efforts for the sake of putting their audience first.
Main Points : Put Your Audience First
You can put your audience first by firmly
establishing your USP (Unique Selling Proposition)
It is very likely that you have heard the talk and internet marketing in entrepreneurial circles about having a clear USP. The acronym stands for Unique selling proposition and it simply refers to the unique things you offer to your audience that your competition doesn't.
When it comes to your podcast, you can determine your USP fairly easily by asking yourself this question: “Why would a listener choose MY podcast over others in my niche?” if you can answer that question in a compelling way, you probably have a pretty good you USP.
Some of the reasons it is vital for podcasters especially to do the hard work of clarifying their unique selling proposition is because even though they don't think they are selling anything, they really are.
They're selling themselves and the value of the content they produce. No audience will simply flock to a show because it looks cool or sounds cool or has a cool piece of cover art. They may listen initially but they will only keep listening if what is being offered to them through the audio is of value to them.
When you take the time, and it does take a lot of time, to establish your own USP with Clarity and specificity, you will discover a handful of great benefits that will serve you for a very long time.
On this episode of the podcast I cover all four of these, explaining why they are important and how they will benefit you in the long run.
Don't waste your efforts and time by continuing to podcast without a clear idea of what you are offering your listeners that other podcasters in your niche or not. Listen to the episode to find out how truly beneficial this exercise can be.
You put your audience first when your content is relevant and practical
How many times have you listened to a podcast and come away with absolutely no idea what to do with the information you heard?
If I had a nickel for every time…
I tried to encourage my clients to make sure they are providing clear, application-based content that can truly help their listeners take action for themselves. I have seen it proven true time and time again that the more your podcast is oriented around application, the more you’re going to stand out to the exact audience you want to listen to your show.
Providing relevant and practical content is also...
|Apr 17, 2018|
98: iTunes Podcast Rankings: The Metric That Says Next to Nothing
There’s a lot of hoopla about iTunes podcast rankings: “We are the number 10 business podcast in iTunes!” It sounds impressive.
And for those of us who have never shown up on the iTunes “Top 10” chart in our category (me included), it can make us feel a bit insecure. Are we really accomplishing much with our podcast after all?
This episode is an expose of what I’ve discovered about the iTunes podcast rankings: They say NEXT TO NOTHING about the impact your show is having, the number of true listeners you have, OR about what you should be focusing on as a podcaster.
In fact, I think the iTunes podcast rankings everyone points to as a measure of success is the WRONG thing to be focused on entirely. It’s a ladder leaning against the wrong wall. Listen to find out why I believe that.
Main Points : Why iTunes Podcast Rankings are NOT All That
iTunes Podcast Rankings: A rolling average of subscriptions over the past 24 to 48 hours
When somebody claims that their podcast is the top podcast in their category they are likely omitting a very pertinent fact out of ignorance. What is that? They are not telling you exactly what they're podcast is top at doing?
Is it the most listened to? Is it the most popular? Is it the most hated? You don't really know, do you?
The claim itself is ambiguous and if we are going to make the most of the metrics that iTunes provides to us we need to know exactly what does metrics mean.
When you go into the iTunes app on your desktop and navigate to the category that your podcast is in, you will see a list of podcast in the right-hand column that are known as the top podcasts in that category.
Here is the truth: those podcasts are not the most downloaded. They are not the most popular, necessarily. They are the podcast with the most subscriptions within the past 24 to 48 hours.
Now that sounds pretty significant, after all we want subscriptions, don't we?
Yes, we do, but subscriptions alone don't tell us much because anyone can subscribe to a podcast and never even listen to it. That means the podcaster Is having no influence on the person who subscribed other than getting on their radar.
The only benefit I see two shooting for one of those top category lists is the value of exposure. When people searching the category notice the list and see your great podcast in the list, they may, they might, it's possible they will check out your podcast. But I don't think it's likely.
From what I have experienced most people do not use the iTunes application that way. The faster and easier method of finding a podcast is to insert keywords into the search field and hit the search button. The podcast that are listed in the top 10 list in that right hand column may or may not show up in the search results.
Do you see that being in those lists isn't as advantageous as people assume?
So what should we be doing? I'm glad you asked.
Vanity metrics are only to prop up a podcasters ego, not to help his/her...
|Apr 10, 2018|
97: Will Cyborgs Listen To Podcasts? : My Podcasting Predictions - 2018
Wanna hear my predictions about where the podcasting industry is headed? You can - on this episode of Podcastification.
You know every year Edison Research comes out with what's called The Infinite Dial - isn't that a cool name? The infinite dial looks at survey data that they have gathered from thousands of people. The good folks at Edison are trying to gauge how people are using online media - social media, online radio stations, and podcasting is included.
They are trying to understand people's usage habits, interests, adoption of technology and so on. You can also see from the Edison results how various aspects of the media industry are growing.
As I read these stats from year to year I see some trends that some people notice and some people don't. I feel like I have some thoughts about this I'd like to share with you because I can see happening in the podcasting industry in particular that I think are action points for podcasters like you and me. They're things that show us a little peek through the keyhole of what's coming - so that we can prepare ourselves in get our podcasts positioned in a way that we will be better off in the future.
So let's dig in!
Main Points : Be Your Own PR Manager
You’ve got to know ABOUT something before you can know it’s helpful
The 2018 Infinite Dial survey shows that sixty four percent of people who were surveyed are now familiar with the idea or the term of podcasting. That's up from previous years - and it’s good news for us podcasters. Right? We can all see that you can't really participate in something if you don't know that it exists. So sixty four percent means a majority of the American public now knows what a podcast is.
So the more familiar with podcasting the public becomes, the more listeners will be available in the long run.
My prediction is that those numbers are going to continue to grow. I would not at all be surprised if the day comes maybe five years from now ten years from now when ninety to ninety five percent of the population are not only aware of what podcasting is but who actively listen to podcasts on a regular basis.
Think about it - more and...
|Apr 03, 2018|
96: 10 Benefits of Podcasts (Reasons People Listen)
As a podcaster, you no doubt have thought about the benefits of podcasts. You wouldn’t be podcasting if you didn’t know at least SOME of them.
This episode I’m highlighting 10 of the benefits I see in podcasting and the reasons people these days are listening and learning from podcasts so much.
To be really, really, REALLY honest with you here - I have a busy life just like anyone else. And during the pre-publication phase of this episode, I’m on a trip to celebrate my mother’s 90th birthday.
I can’t even imagine 90 years of life on this planet, but there she is, plain as day and healthy as can be (thank God!).
All that to say, I’m making a decision on this episode. I’m not going to do my standard, more comprehensive set of show notes for this episode.
I’m just not - because I think there are more important things going on in my life right now.
So, please listen. Please learn. And enjoy your life! That’s what I’m going to do right now!
Main Points : Be Your Own PR Manager
RESOURCES MENTIONED IN THIS EPISODE
This infographic proudly brought to you by NoHatDigital.com
Leave your question for me to answer!
Connect with me…
|Mar 27, 2018|
95: Robots. Reading Audio Books. On Podcasts. Really. With Jim Kukral
Jim Kukral is quick to say that his new service, Book2Pod is not a service that creates audio books.
So I’ll say it for him. ;) Because that’s EXACTLY what it is… except for a few differences…
Jim and his behind-the-scenes business partner have a pretty cool system in place that anyone who has a book, whitepaper, story, series of blog posts, etc. - can make it into a podcast.
It’s really interesting - and the possibilities are very intriguing. Take some time to hear what Jim has to say. You can even hear the robots doing their thing!
Main Points : Done For You Audio Books To Podcast
Why would you want to turn your book into a podcast?
This was one of the very first questions I had for Jim because books are typically made into books in order to sell them as books. Putting them into podcast form and broadcasting them freely via an RSS feed doesn’t seem like a good way to promote book sales.
But it’s actually the exact opposite that happens.
One of the reasons I believe podcasts are so popular is because they are a low-friction introduction to a topic, resource, or expert. A person can listen and learn and get to know you without ever having to let you know they are interested.
No risk of being “sold to.” No email opt-in required. In other words, it’s entirely safe for you, the listener, to check out a content provider by listening to the content they provide (a podcast, in this case).
Authors haven’t made good use of this aspect of podcasting… at least most haven’t. That’s because they are focused on selling books - and podcasts OF their books seem a bit non-intuitive at first.
But there are ways to make the entire text of your book(s) - fiction or non-fiction - available as a audio book(s) and use them as a lead-in to your sales process.
And according to what Jim shares on this episode, it’s working for many authors already. Listen to learn more.
I’ve got a handful of books I’ve considered making into audio books
The problem thus far has been the cost of making it happen. If you check out the plans ACX has for putting any book in to audio book format, it’s pricey… no matter which way you slice and dice it.
But what Jim Kukral has going on here makes the process of putting a book into audio format a whole new ballgame. If I’m satisfied with a robot voice reading the text of my book (a very GOOD robot voice… listen to this episode to hear an example) then there could be a much more affordable option available, now..
And it’s got at least one added perk: the ability to set it up as a podcast
64% of people are now familiar with podcasts, a stat that continues to climb each year. Combine that with the fact that 44% of people are listening to...
|Mar 20, 2018|
94: Alexa Podcasts Are A Thing. Here’s Why You Should Care
Alexa podcast is a thing. Really, it is. We podcasters need to start thinking about where the industry is headed.
Now that podcasts can be listened to on Smart speakers like Alexa, there are a handful of things that I can think of that we need to consider in order to make our efforts more widely usable, which will include those kinds of devices.
On this episode of Podcastification I have a few things for you to think about when it comes to Alexa podcasts and the distribution of your show through those platforms.
Okay so we're talking about smart speakers on this episode. Do you even know what I mean when I talk about smart speakers?
Smart speakers are like Alexa or the Amazon Tap is like a mini version of the Alexa. The Tap is really just a fancy bluetooth speaker. We happen to have one of those that we were actually given through a drawing at a podcasting event that I was at a little while back.
But that's all beside the point. We're talking about Amazon Alexa and Google Home and all of the smart speakers they're starting to come out with. They are all connected to the internet and they are able to play audio for you through voice commands.
My wife uses our Amazon Tap quite often to play Spotify - the speaker has really good sound so it's a great little application of a smart speaker. But you can also speak to it because the Tap functions in many ways like an Alexa because you can connect through an Alexa app, which then connects to the internet, which you are able then to ask questions just like you would Alexa herself. So, we say things like “Alexa, tell me a story,” and it starts telling us a story.
How is this is relevant for us is podcasters?
It’s very relevant. We are on the cutting edge of a digital change of behavior for most people in the Western world and we don’t even realize it. The voice command features of these devices are going to make it easier and more common for people to listen to podcasts. So as the title of the episode says, Alexa podcasting is a thing.
Will Alexa podcasts work for your particular podcast name? Maybe not.
I did some experimentation with my little smart speaker - the Amazon Tap. I tried to get it to play a my particular podcasts - I have quite a few of them. I would say something like this…
“Alexa, play Podcastification.”
And it actually started playing a podcast but it wasn't a my podcast, it was something else.
What I think happens is that because the name of my show is not very clear and distinct and easy to pronounce and understand even for humans, the little smart speaker ain’t so smart.
It can't quite find my podcast because the name is not easy to decipher.
Could the technology improve in the future to the point that saying it by that name it might actually find and play my podcast?
Yeah, maybe. But at this point it's not able to.
So what's the principle we can draw from this?
It may be better to keep this identification issue in mind when it comes to naming our podcasts. It should be something very distinct, very clear, very easy to pronounce, very easily understood so that people using smart speakers can easily say the name of your podcast to their smart speaker and have it understand what they're saying.
Now you can always go back and rename your podcast if you're up for that. Or maybe not.
There's one other thing I think we should think about when it comes to podcasting and Alexa...
When we’re thinking about these smart speakers and listening to our podcasts on them, there is an important issue to consider: loudness levels.
I was noticing the other day when I was working inside Auphonic that podcast levels are recommended to be at what's
|Mar 13, 2018|
93: Ignore This Audio Production Software At Your Own Risk
Whenever we think about audio production software we typically think about programs that allows to record and edit. Those would be things like Adobe Audition, Hindenburg, and Audacity.
But there are other programs out there that enable the new or inexperienced podcaster to get the same quality audio that many who play around with those software programs I mentioned get, without nearly the same amount of headache.
One of the audio production software packages that falls into that category is Auphonic.
Main Points : Incredible Audio Production Software
Auphonic is audio production software for the rest of us… it does the thinking so we don’t have to
I do this audio production thing for a living and even I don't enjoy thinking about using limiters, high and low pass filters, compressors, noise Gates, and all that kind of stuff. Yes, it's fun to know what they are and how to use them if I have to, but I'd rather not if I can avoid it.
That is why Auphonic is such a treasure. The team behind this amazing audio production software have developed algorithms that process audio for you so that you don't have to. You can set up the types of audio processing you want the application to do and it simply does it for you.
One of the best things about Auphonic is that there is a free plan that most beginning podcasters would find very useful. In fact, many experienced podcasters may not need to pay for anything and be able to use all the bells and whistles that Auphonic has to offer.
This episode is about that. Auphonic.
If you have the opportunity to optimize your audio with a shorter process and results that are just as good, why wouldn't you do it?
Those of us who have been podcasting for any length of time understand that time is exactly the issue when it comes to producing or episodes. We only have so much of it and we have to use it wisely.
The Auphonic audio production software Is available to help us meet that need. The free plan for Auphonic is probably just about right for most podcasters and could be all you ever need. But if you go beyond that, you can buy one time credits to make up the difference.
The most important thing is that Auphonic does all the optimization of your audio file that you either don't know how to do or spend tons of time doing. Either way, this is a winning situation for you. And this episode I go through the platform step by step to explain to you the benefits if using this incredible software.
As I said in the title of this episode, ignore this audio editing platform at your own risk.
Do you want those cool audio motion graphics to promote your episodes? This audio production software can make them for you
If you spend any time on social media, especially in the podcasting communities that exist you have likely seen the wave motion typing videos that people use to promote their podcast episodes.
Heck, you may
|Mar 06, 2018|
92: Podcasting Tips I Learned From NPR
I figure, if I want to learn podcasting tips that can help my show stand apart in the crowded podcastosphere, I might as well go to the people who have made a living from doing audio well.
And I also got a little help from a new friend - a guy named Cal Newport. Well, Cal's not actually my friend, but he's like a long-distance mentor via his books and interviews.
Cal's book "So Good They Can't Ignore You" inspired me to work at becoming the very best I can be in a chosen field.
The field I've chosen: Podcasting.
So.... reading a book by the folks at NPR about audio reporting and recording was right up the alley of my learning curve.
This episode is about the podcasting tips I learned from the good folks at NPR.
Main Points : Podcasting Tips from NPR
Podcasting tip #1 : Get clear on the benefits of good audio
As I said, the folks at NPR are a wealth of knowledge when it comes to recording and producing great audio. We podcasters can learn a ton from them and the book “Sound Reporting” outlines a lot of those valuable principles.
Here’s a sampling of the points the author shares about the benefits of good audio… keep in mind, he spoke in terms of audio in general. I changed the points to reflect our particular form of audio, podcasting.
There’s a benefit to audio that you can’t get with video or theater, or any other form of communication. That’s its portability. People can listen on the treadmill, in the car, in the backyard pushing a lawn mower… anywhere.
That makes audio powerful in terms of its ABILITY to be consumed by the end user.
Yes, we want to have more than just one person listening to our podcasts. But when we think in terms of the individual person who may be listening, it opens up a whole new perspective that enables us to be more effective.
When you’re recording, imagine yourself speaking to one person - just one.
How would your manner change? What sort of voice tone and inflection would you use? How nervous would you be? Do you see the point?
This is a tip you can apply to your podcasting that could make your process and actual outcome more effective because it’s more effective.
There are lots of sounds that impact us. The sound of a siren. The bell that rings to end classes at school. The screeching of brakes.
But the sound of a human voice is more powerful than any of those. It is filled with meaning, emotion, depth, significance, much more than anything else we hear.
Podcasting enables us to make the most of that reality. We’re able to use the human voice, perhaps the most powerful communication tool in the world, to impact the lives of other people.
We all love a good story. That’s why movies - and now narrative style podcasts - are so popular. Stories are told primarily through sound.
Yes, a skillful drawing or painting can tell a story of sorts, but it’s not as complete, not as impacting as a story told through the spoken word. Even words on a page are not as powerful. Notice how the audio book genre is growing?
These are just a few of the podcasting tips I learned reading the book, “Sound Reporting.” I hope you’ll pick up a copy and read it for...
|Feb 27, 2018|
91: RANT: You Could Be Killing Your Podcast Growth Curve
3 Ways to NOT Kill Your Podcast Growth Curve
Warning - warning - warning. There's a rant ahead!
I have seen this same mistake on podcaster’s websites over and over and over now, so I plead with you… listen to this episode, learn from this episode, and NEVER do this stinkin stupid thing again.
Main Points : 3 Ways NOT to Kill Your Podcast Growth Curve
So I spend a lot of time in the Apple Podcasts directory. You know, that place that used to be called iTunes but now is called Apple Podcasts.
And what am I DOING in the Apple Podcasts directory? Honestly, I’m looking for clients, for people who are producing great content and want a great production partner to take the podcast time suck off their hands so they can do better things with their time.
One of the things I experience while in the directory is that I usually click the little link that says website, right there next to their podcast listing, and I'll go to visit the website. I want to check them out and see their show. Who knows? Maybe there’s a way we can work together.
Here’s the problem - the way people are killing their own podcast growth curve. Ready?
Podcasters often put a really cool looking show notes page up for particular episode. I go there. I scroll up and down, up and down up, and down that page trying to find a stinkin’ web player so I can actually hear what their podcast sounds like.
And do you know what I find?
I find that silly little piece of artwork that says “Listen on Apple Podcasts” and that's the only way they have for me to listen to their show. I have to go OFF their site to listen on somebody else’s platform.
It’s one of the dumbest things I’ve ever seen and in this episode of Podcastification I walk through 3 important reasons you should not be doing that on your show notes pages.
That’s my rant and I’m sticking to it.
#1 REASON: You’re forcing people to listen to your podcast in a way many are unable to listen
Not everybody has an Apple phone. GASP!
It’s true. What’s the point? There are many, many, many people, who will not be able to listen to your podcast at all if you send them to Apple Podcasts to listen. Why? Because they don’t have the Apple app on their phone that you’re trying to send them to.
OK, what if they are on a computer. It could be a very similar issue. If they don’t have the iTunes software installed, they’re going to be sent to a webpage that has NO players on it at all. So they’ll either get frustrated and turn away (most likely) or they’ll get frustrated and turn away.
In short, people using android phones are not going to be able to listen to your show simply by clicking on that Apple Podcasts logo.
So don’t send them there in the first place!
OK, OK - if you want to include the logo on the page and you want the logo to link to Apple Podcasts, go ahead. But don't make that the only way someone can listen to your show when they come to your shows notes page. It's ridiculous because you're not making it easy for your listener to...
|Feb 20, 2018|
90: [[2018 UPDATE]] - Good Podcast Names Really Matter: A Case Study
There are all kinds of crazy names people give to their podcasts in the Apple Podcasts directory, but I don't believe most of them are good podcast names.
This episode of the show is all about how to properly name your podcast. When I say properly, I don't mean there is some kind of etiquette around podcast naming, what I mean is there are best practices that make your podcast name work for you instead of against you.
Intrigued? You've got to hear what happened in this case study that I didn't intend to be a case study.
Main Points : Good Podcast Names Matter
What’s in a name? When it comes to a good podcast name - a LOT!
I have to admit that there are a lot of strong opinions in what I have to say on this episode. They're strong opinions I've had for a long time, not just about good podcast names but about a lot of things including company names, brand logos, and other stuff.
I'm no expert, so what I have to say doesn't usually hold much water, but in this episode, I'm going to walk you through the statistics of what has actually happened from choosing a good podcast name in order to show you that in this case, I think my opinion does hold some water.
Podcast names are not only the way you identify your show to others. They also communicate something about you, your message, the people you have as guests on your show, and the topics you cover. In my view, if your podcast name doesn't express those things clearly, what's the use?
Of course, there are many large brands and successful people who have done this whole podcast naming thing differently than what I am going to suggest on this episode, but we are not them.
Most of us are average people, without big followings, without the benefit of being a household name or brand that others have known about forever.
So we have to go about this a little bit differently. Our main objective is to get people to pay attention, to notice our podcast in the first place. That is why I a good podcast name makes a lot of difference.
In this episode I not only explain why it's true, I also demonstrate it through those stats I was talking about. You really need to hear this.
How do I know it was a good podcast name that made the difference? It's the only thing I did.
The situation I described as my case study in this episode is one where I was launching a new podcast, but the content is something I had created previously. It's a daily show so I didn't want to spend all my time promoting, promoting, promoting. That means my only promotional attempt on any of the episodes is an automatic post from my Libsyn media host account to Facebook. That is it.
No Facebook ads.
No email blasts.
On this episode, you're going to hear the way the numbers
|Feb 13, 2018|
89: Podcast Intro Music Dos and Don’ts: A Legal Q&A with Gordon Firemark
Questions about the proper use of podcast intro music and outro music are some of the most common things people ask me about.
Can I use this popular song? What if I only use 20 seconds of it? Doesn't that fall under fair use Doctrine? What if I get somebody to compose music for me, can that work?
These are only a few examples of the legal side of what it takes to do a podcast in a way that reflects your personal integrity and keeps you out of trouble.
I decided it was time for me to invite someone on the show who could give us clear answers on these kinds of issues.
Gordon Firemark is an entertainment lawyer who specializes in helping theater professionals, producers, big media companies, and podcasters do the right thing when it comes to copyright law, legal working agreements, and lots of other things that are important for anyone publishing content.
This was a great conversation and I personally learned some things I didn't know, which you’ll hear me admit on the episode. Gordon is very generous guy who has provided some great free resources which you can find in the show notes links for this episode.
I only used 20 seconds of a song. Isn’t that OK to use for my podcast intro?
If you are depending on the Fair Use Doctrine often mentioned as support for using a small section of a copyrighted music on podcasts, you could be on very shaky ground. In this conversation Gordon addresses the Fair Use issue head-on as it relates to podcast intros and outros. His insight into what Fair Use really means and when it is applicable is very helpful, because it's very complicated.
WHAT IS FAIR USE?
There are actually four criteria that are used to determine if use of a copyrighted work falls under the Fair Use Doctrine and is therefore oka:
As you can see, it's much more complicated than you typically hear about and smarter minds than mine have had a hard time figuring out what actually falls under Fair Use and what doesn't.
So what should you do? Unless you have deep pockets filled with cash that you can use in the likelihood that you are sued, I would suggest you steer clear of using copyrighted works for your podcast intro or outro, unless you have clear permission to do so.
And what does it look like to have clear permission to use a copyrighted work? Gordon clarifies that as well, on this episode.
Podcast intro music is not the only legal issue podcasters need to be concerned about
Well it's clear that we podcasters need to be using music appropriately for our intros and outros, it's just the tip of the iceberg when it comes to legal issues we've got to be informed about.
The most helpful part of this conversation with Gordon Firemark (in my humble opinion) has to do with how we go about informing our potential guests about the ways we will be using the recording that we make of our conversation with them.
Gordon provides great insight into what a guest should be agreeing to when they come on your show so that you don't wind up getting sued by them over a technicality. Gordon also provides a copy of a legally crafted podcast guest released form which you can download and tweak to your heart's...
|Feb 06, 2018|
88: How To Create A Pinterest Strategy To Promote Your Podcast, with Kathryn Moorhouse
Pinterest itself has been a mystery to me for a very long long time, so to talk about having a Pinterest strategy for my podcast is like asking me to be a girl. I don’t know anything about it. :)
Pinterest is fun to look at - I’ve gone there on occasion to get great ideas for DIY projects or workshop and garage renovation tips, but I kind of view it is this food, clothes and fitness kind of a network. But the more I spend time on the platform, the more I’ve thought it has got to be usable for podcasting on the promotional side of things.
So I thought I'd reach out to a gal named Kathryn Moorhouse - she's a self-proclaimed marketing lover and an obsessive planner. She sounds like my kind of person. Her entire business is dedicated to helping people grow and maximize their Pinterest following. So… I think we podcasters have got a lot to learn from Kathryn today.
Main Points : A Pinterest Strategy for Podcasting
Pinterest is a great platform for promotion because it’s a search engine that focuses on evergreen content - which is exactly what podcast episodes are
Think about how you promote your podcast. Social media makes it easy - sort of - but it’s getting to be very crowded. But it is still true that visual content is what catches the attention of the people you’re trying to reach more than anything else. That means developing a Pinterest Strategy to make the most of the visual nature of the platform could be your ticket to getting new eyes on your content.
And keep in mind, Pinterest is an evergreen platform. That means that what you share today will be searchable for the keywords associated with it long into the future. So it could be like investing in something now for a tremendous return in the days ahead. It’s priceless. It is so easy for podcasters to actually put content out there in a way that is suitable for their ideal listeners.
Kathryn Moorhouse has lots to share about developing a Pinterest strategy for your podcast promotions, so be sure you take the time to listen to this episode.
Your ideal listener is searching Pinterest for inspiration, encouragement, ideas, or answers. How can you create a Pinterest strategy that offers what they are seeking?
When we create an episode of our podcast we usually have in mind how we believe the content we're sharing will help those who listen. We have to think along that same line when we create promotional materials that we will use to distribute the show. Are ideal listener is looking for inspiration, encouragement, ideas, or answers. We got to figure out how to share the answers we have for them in a way that matches how they are seeking for it.
Kathryn Moorhouse Shares that people go to Pinterest for the very same reasons: encouragement, ideas, inspiration, or answers. But they are searching on a visual platform which means we podcasters have to think in terms different than recorded audio, which is what we are used to thinking. But never fear, Kathryn is here to help us. She's got some great tips for using...
|Jan 30, 2018|
87: Effective Podcast Marketing & Content Creation Anyone Can Do, with Kyle Bondo
Podcast marketing - getting your show noticed by the audience you’re trying to reach - is a tough thing to figure out.
You don’t want to be the smarmy guy or gal who’s in every channel screaming, “Listen to my show! Listen to my Show! Listen to my Show!” - but you also don’t want to be guilty of a Field of Dreams approach that believes if you build it, listeners will come. It simply doesn’t work that way.
But - when you take podcasting seriously a lot of amazing things can happen. My guest today is proof of that - Kyle Bondo is a guy I met Kyle at DC podfest a couple of years ago when I was there to speak and we just hit it off. Kyle has focused on making excellent content and being helpful to the people he meets and its enabled him to market his podcast through the relationships and trust he’s built.
Kyle’s got a cool story that should be encouraging to anyone who wants a broader reach for their show. Hit the play button, would ya?
Main Points :
Your podcast can reach a bigger audience if you apply a specific strategy to what you do
One of the many lessons that Kyle Bondo has learned in the past three to four years as he's been podcasting is that nothing really happens by accident. You have to plan and shoe towards something specific if results are going to come.
He's written an excellent blog post on his Gaggle pod site that is about how to reach a bigger Audience by applying a very specific strategy to your podcast. It's a podcast marketing approach that you wouldn't necessarily think of as a marketing approach, but it makes total sense.
In this conversation Kyle and I chat about what it means to apply strategy to your podcast, all the way from the way that you producer episodes to the way you promote them to the audience you're trying to reach. Kyle had some amazing insights for a guy who hasn't been doing this very long and I know you're going to like him, and the advice he has to share.
Great content needs to come first. Making money from your podcast has to come second
When you think about marketing your podcast there's a foundational mindset that you should make sure is always part what motivates you to do Marketing in the first place. That mindset is this: great content needs to come first. Making money or bigger download numbers from your podcast has to come second.
Following that principal will enable you to care about the people who listen to your show first and foremost. It means you create incredible resources that truly benefit their lives and as a result, they turn to you for exactly what you have to offer them, paid or not.
It's not wrong to make money from your podcast, and it's not even Shady to have that as a motive behind the scenes of the interactions you're having with people, but you need to genuinely care about them. There's no human relationship in existence where you give benefits to the other and don't get anything in return. It's just a natural part of the way God made the universe to work.
Find out more about the way Kyle does this through his Gaggle pod meetups on this episode of podcast application.
Fast and easy doesn’t work when it comes to producing a quality podcast. Find out what it takes to make it happen the right way
we live in a culture that wants everything fast and easy. The problem is that fast and easy don't create
|Jan 23, 2018|
86: DEMO: Mobile Recording for My Podcast Step By Step
Mobile Recording can be hard to figure out, especially if you don’t have a money tree growing in your backyard. I’ve given a lot of thought to this from a “lean budget” perspective and have tried a LOT of things over the years I’ve been podcasting.
What I demo in this episode is the best MOBILE RECORDING solution I’ve discovered yet. It only requires one piece of software that is app based (phone or smart device) and one additional piece of hardware that is portable and costs less than $100. Interested? Play the stinkin’ episode!
Here’s What You'll Learn In This Mobile Recording Demo
First step toward this mobile recording setup is this: you need to connect Auphonic to a storage account - they call it an “external service”
Ok, let’s get to it. In order to do exactly what I did in the “episode” within this episode you’ll need to set up some things ahead of time. First, you’ll need an Auphonic account.
Relax - Auphonic is free for up to 2 hours of audio a month. That’s pretty generous given that many podcasts are 30 minutes or less. So 4 episodes per month… you do the math. You can find a link to Auphonic below.
Then, within Auphonic you’ll need to follow the instructions I explain in this episode to set up a few things…
External services like Dropbox or Google Drive
#1 - click on the “services” tab at the top of the main page
#2 - In the lower section, select the service you want to use to store your intro and/or outro files. Auphonic will pull from that location to use them each time you access the template you’re going to create (I used Dropbox in my example)
Once you’ve got that external service set up, all you need to do is setup your Show’s Mobile “preset”. I’ll walk you through that next…
How to Set up your mobile recording preset in Auphonic
The first thing you’ll do before you actually try to set up a preset in Auphonic is to place a copy of your intro and/or outro into the proper spot within your external service (Dropbox or Google Drive).
I chose Dropbox, so here’s where it has to go: Dropbox>Apps>Auphonic
Place a copy of your intro and outro files in that folder and you’re good. They will be available to you within Auphonic as you move on to the next step
Next, go back to the menu at the top of the Auphonic homepage and select the “presets” option.
Click on the big, red “New Preset” button as you see here…
And you’ll get a page that allows you to specify all kinds of things about your preset. Here are the ones I focused on to set up my mobile recording preset…
I chose “P-Mobile” (for Podcastification
|Jan 16, 2018|
85: How To Be An Effective PR Manager For Your Podcast and Brand, with Josh Elledge
If I were to insist to you that you are your best PR manager, you would probably think I'm crazy. Why? Because you don't know anything about PR.
But my guest today, Josh Elledge says that anyone can be their own best PR manager if they are willing to put in the effort that it takes to do PR the right way and expand their brand through the exposure that comes from promotions to, and through traditional media.
This episode is a gold mine for those who know how to work and are willing to do it for the sake of their podcast and brand. I think you're going to love me for giving you this conversation.
But I forgot - you love me already, don't you?
Be Your Own PR Manager: Here are the Main Points
Exposure is everything, so if you get enough exposure from your PR management, everything else is going to be alright.~ Josh Elledge
Most of us who have been podcasting for any length of time understand the importance of exposure. I'm talking about the magic that happens when your name or brand becomes synonymous with the service or products that you provide.
THAT is right next door to celebrity status, and Josh Elledge says that's exactly what he does for people like you and me.
Public relations is all about that kind of exposure. Josh Elledge is a self-taught and incredibly successful PR manager who teaches digital entrepreneurs how to become media celebrities. And in his words, he has a moral imperative to do exactly that.
Honestly, I'm quite astounded at Josh's willingness to share what he knows with peons like us.
He's got years of experience doing exactly what he teaches and is willing to put that experience to work for you through giving you an incredibly generous gift. If you want to know what it is - hint: it a $1200 value - you will have to listen to this episode of the podcast.
It’s relatively easy to get exposure on traditional media outlets. But you’ve got to be willing to do what it takes. Learn how to crank up your PR machine, from Josh Elledge
There are lots of hyped-up statements on the internet these days so it's hard to know what you can really believe. But after talking with Josh Elledge on this episode, I came to believe that what he says about being able to successfully manage your own PR is absolutely true.
What is it he says? THIS: It's relatively easy to get yourself and your brand exposure on the small-scale media outlets around you. That means your local newspaper, local television, and other similar media outlets. And here's the thing you really need to know - those opportunities are the stepping stones that take you to bigger and better things, like regional and national media exposure.
But there is a catch, you have got to be willing to do the hard work required to get those
|Jan 09, 2018|
84: Easy Wins for Your Podcast - OR - 8 Mistakes Podcasters Should Avoid
There are quite a number of easy wins you can get to make your podcast better.
Is there any reason you wouldn't want to do them?
I have the privilege of spending a lot of time checking out the resources podcasters are producing, from their podcast episodes to their websites and promotional material. Do you know what I find? Lots of obvious mistakes that I guess aren't so obvious to the podcaster in question.
In this episode I share with you 8 of the things I've noticed that many podcasters are messing up when it comes to their websites, the way they present their brand, and the way they interact with their following. I'm certain you will find something in here that you can tweak to get an easy win for your show.
Main Points : Easy Wins (by avoiding 8 common mistakes)
Your podcast player can be like the glue that keeps people on your page
It seems like many podcasters don't understand how and why Google chooses the websites it serves up to people who are searching for various things. It all has to do with Google's perceived value of the resources that are provided on that webpage.
But Google is a computer algorithm, how does it know?
Google's designers, as well as the designers of Bing and Yahoo, have programmed their systems with algorithms that look for certain indications of whether searchers are actually finding the content they discover on web pages to be valuable to them, or not.
One of the most important of those indicators is the time a searcher spends "on page" once they make a selection from the search results.
That simply means if you want to tell Google you've got valuable content, you need to keep people on your show notes pages as long as possible.
In my opinion, a podcast player can be an incredible tool to use simply because it DOES keep people on your website pages longer. It's like glue - as long as they are listening, they are not going anywhere.
So can you see what mistake number one might be? You got it! No web players on the page.
In fact, some people are even sending searchers away from their websites to listen to their episodes on Stitcher or Google Play or iTunes. Find out how I suggest you remedy this problem by listening to this episode. And hey, you'll help Google know this page was helpful to you!
Subscription options: Are you including them on your show notes pages and player descriptions?
It doesn't seem to be common knowledge, but iTunes determines which podcasts to rank highest in its search algorithms primarily by the number of subscribers there are to that show. That means if you are not asking your listeners to subscribe to your show, specifically in the iTunes platform, you are missing out on the opportunity to rank your show higher
|Dec 19, 2017|
83: How To Get More Podcast Guests and Become One Yourself, with Andrew Alleman of Podcast Guests
As a person involved in doing podcast production, it is fairly often that someone asks me if my company offers a service to help them discover and book podcast guests.
Our company doesn't, but I know someone who does. ;)
My guest today is one of my podcasting clients, Andrew Alleman, and for a while now he has been offering a monthly newsletter that highlights opportunities to both be a guest on podcasts and find guests for your podcast.
But now he has upped the game. This episode explains the new directory Andrew has created and how you can use it to find the perfect guest for your podcast and how you can be found as a podcast guest for someone else's show.
Don't miss out on this one. It's simple, but many of the greatest ideas in the world are simple.
Oh no! My podcast guest just canceled! What do I do?
Have you ever run into a situation where a person who was booked to be a guest on your podcast has to cancel at the last minute? What do you do when you were counting on that conversation to fill the next slot in your podcasting schedule?
Now you have a very real possibility of finding a replacement guest for that episode of your podcast within minutes. Podcast Guests is a website that provides a directory of professional experts in a variety of niches. You can scan through the directory to find the person, or the people, who perfectly fit the audience you are trying to produce content for.
In this conversation, Andrew Alleman and I talk about the new service at Podcast Guests, including the various payment options, and all the bells and whistles that are included in each of the plans.
If you were looking for an easier way to find guests for your podcast, or a way to be found as an expert guest on someone else's show, this episode is for you.
Everybody likes a discount. Here is how you can get 25% off the directory listing service at Andrews new website, Podcast Guests.
If you would like to try out the new service at Podcast Guests, Andrew Is offering a 25% off coupon that will continue to give you the discount month after month as long as you stay subscribed.
Isn't that a great deal? Andrew is a great guy and it doesn't surprise me that he's being so generous.
Look below to get the coupon code that you can use to get this fabulous discount. And please know, Andrew has set up the code to link to my account within his service, which provides me a little bit of change for extra coffee anytime you use the code to receive the discount... and you still pay the same 25% off price. What a deal!
COUPON CODE: p25 (affiliate offer)
Main Points : Get More Podcast Guests
Connect with Today’s guest
|Dec 12, 2017|
82: Struggling to Make the Time for Podcasting? This Might Help
Are you experiencing the struggle to make time for your podcast?
You are definitely not alone. Perhaps the most common question I receive for appliance and others who find out that I am a podcast producer and Coach is how they can find time to actually do the work required to put out a great podcast.
There are no easy answers. I hope you're not listening to this episode expecting that. But there are approaches you can take to the issue that can help you do better than you're doing now, perhaps.
This episode is aimed at the podcaster who is working a full-time job while trying to build and grow a podcast audience. It's my best tips for how to go about making the time for this thing you love called your podcast.
Main Points : Making The Time for Podcasting
Almost everybody I know has more time than they think they have for the things that are important to them.
You may have heard that said already on other podcasts, and the reason you have is because it's true. We all have the same amount of time in a given week, and some of us accomplish incredible amounts of stuff during that time while others don't.
What's the difference?
Obviously, it's not that one of them has more time. It's that they have learned what it takes to make the most of the time they do have.
This episode is not about productivity, that was episode 78 with Ari Meisel (so make sure you go back and listen to that one to get some great Automation and productivity tips.)This episode is focused more on helping you make the hard decisions you're going to have to make in order to create the podcast that will fuel your vision and serve your audience at the same time.
You won't do it by being lazy, and you can't do it by making excuses. Somebody's got to say it like it is, and I'm not shy about that sort of thing, so there you go.
Do yourself a favor of listening to this episode. Even if what I suggest doesn't fit your situation exactly, it should get your creative juices flowing and your motivation going so that you can learn where in your schedule you can make the time to get your podcast produced and out there for your listeners to enjoy.
The ways I suggest you make time for your podcast are not a one-size-fits-all solution.
You may very well find out what I suggest on this episode doesn't fit your circumstances. That's fine, I don't know your life so it is impossible for me to speak exactly to it. But the principles behind what I share apply across the board with no problem.
You have the time to do the things that are important to you. If that's your podcast, then you have time to podcast.
My suggestions in this episode are examples of what it might look like for some people. So figure out what it looks like for you and make the adjustments necessary to produce that great podcast you envision when you first...
|Dec 04, 2017|
81: How to Record Interviews: 2017 Demo of The Best Options
How to record interviews over a distance is one of the most frustrating things for many podcasters - and the tech is not quite there yet.
But it’s getting better. :)
2017 brings a handful of pretty decent options for recording a conversation, many of them with tech that takes out the “distance” part of a distance recording so you get better quality audio every time.
I wanted to make it obvious how good the options are as well as answer some of the questions I get on a regular basis about the best way to record an interview.
So my client onboarding guy, Aaron and I took a morning to do some recordings of OUR conversations using all the options that I think are legitimate for 2017.
So - How to record interviews: 2017 Demo of the Best Options is what you’ll hear on this episode of Podcastification.
Here’s a rough outline of this “How to Record Interviews” episode:
I’m not only going to tell you how to record an interview, I’m going to demo it for you 5 different ways… with a little help
This episode of podcast application has been in the works for a long time. Maybe we were putting it off because we knew how much work it would do. But it was worth it!
My client onboarding guy, Aaron and I are going to demo all the options we think are worthwhile when it comes to...
|Nov 28, 2017|
80: Share Audio Files Beautifully on Social: Baird Hall Tells Us About Wavve
Have you ever tried to share audio files on social media?
Man, what a PAIN it can be! Depending on where your audio file link comes from, what format the file is in, which social media platform you’re dealing with, you can get all kinds of bizzare results.
The problem Is compounded even more when you realize that social media simply doesn't lend itself to long-form content. Most podcasts are longer types of content so they are hard to share on Facebook, Twitter, LinkedIn, and other places in a way that can be played, right there, on the spot.
My hope is that this episode will change all of that for you. I'm talking with Baird Hall, one of the creators of Wavve, a great new app that enables you to create motion videos with sound clips from your podcast episodes. Please take the time to listen by clicking the player below, and make sure you scroll down to watch my demo video of setting up my own promo through the Wavve app.
Here’s a rough outline about this episode: sharing audio files on social
OK, so you CAN share audio files on social, but…
It’s not always something you can do in a way that people will actually click on.
First, it’s likely an outbound link… and people typically don’t want to leave the social platform they are on at the moment (those cute little kittens are too irresistible).
If it IS uploaded directly to the social platform, it’s likely still going to open a pop-up window to make the thing actually playable.
Or, you can create a video of it yourself which is one of the biggest time sucks I can think of at this moment.
There is an answer, and it even has a free option. Did you hear that people, free!
I invite you to listen to what Baird Hall and the team at Wavve have created for people who produce longer-form audio content (like podcasters). It's a way that you can create bite-size pieces that people scrolling through their social media feed would actually want to listen to simply because it's so beautiful and eye-catching.
This is the episode that tells all about the Wavve platform and what it can do to help you share audio of your episodes more effectively.
It's less than 35 minutes long, so take a listen, would you?
Even though Wavve creates beautiful videos for you to share, you’ll have to put in a little work of your own.
I know it's tempting to think that some new app like Wavve is going to come along and make your podcasting workflow simple, easy, and automatic.
Yes, in the previous episode with Ari Meisel we did discover a lot of ways that you can automate your podcast workflow, but that doesn't mean you're going to have 0 work left to do.
With an application like Wavve you've got the opportunity to make something incredible that will help you promote your podcast. But it won't happen by itself.
You're going to have to sit down and do...
|Nov 21, 2017|
79: The 2017-2018 List of Podcast Directories Your Podcast MUST Be Listed In
I thought it was about time I did something REALLY helpful and did the research required to tell you exactly - step by step - how to submit your show to every conceivable place you can to increase your podcast’s reach.
I’m talking about Podcast Directories, people!
But the problem is this: every conceivable place is not always the BEST place (in my humble opinion).
Why would I EVEN SAY such a thing?
#1 - There are many options that require you to use their hosting/advertising/app/whatever-thingie-ma-bobber-they’re-hawking. So unless you are specifically looking for those kinds of opportunities, they’re not much use to you.
#2 - Some of the directories out there don’t appear to be professionally done, which in my mind means it’s likely not truly advantageous for your show to be in them.
THIS episode is a walk through of the many podcast directory-ish places you can list your show that I deemed were worth the time of doing so.
And I should probably ALSO say…
The list and instructions I’m about to share DO NOT contain sites that pull directly from Apple Podcasts (formerly iTunes).
Why? - Because if you submit to Apple Podcasts, you’ll automatically be included in those directories or apps.
Which includes MOST IOS or Android podcast apps.
Be it known…
I have done EXACTLY what I’m telling you to do with all 3 of my podcasts. And will be referring BACK to this episode myself to submit all future podcasts I publish.
And before we get too far into this… you can find EVERY directory I mention and the links and processes needed to submit to them, on the show notes page for this episode - www.PodcastFastTrack.com/79 - which is ALSO included in the description of your podcast app or player, in its entirety (as much as I have control over).
And ANOTHER THING… These are in ALPHABETICAL ORDER for your sorting convenience...
That’s enough of that kind of stuff - let’s get to the directories!
Acast is a new app that claims to help podcasters with “discovery” issues (which is debated hotly in podcasting circles), but regardless, it’s a pretty cool and functional app.
It includes 3 targets: Listeners - Podcasters - Advertisers. And it does include a hosting option for podcasters who are looking for something different. You can discover more about Acast at www.acast.com
There are two ways to add your podcast to the Acast directory.
You provide the Acast folks with your RSS feed and they’ll make your show searchable and listenable on their app platform. This means no monetization and no hosting.
In this scenario, Acast hosts your show. Yes, you’d have to leave your current host.
When you do, Acast will provide opportunities to monetize your show (ads or sponsorships) and you’ll have access to the Acast publishing tool and stats.
So… if Acast sounds like a place you’d like to list your podcast - or a partner you might connect with for hosting/monetization.
Submit to the Acast Directory
|Nov 14, 2017|
78: Your Podcast Workflow: Optimize, Automate, and Outsource It, with Ari Meisel
How much thought have you given to your podcast workflow recently?
That much, huh? ;)
I've been thinking about mine a lot lately because I have found myself caught up in the minutiae instead of getting the important things in my life and business done.
A workflow like it takes to produce a successful podcast can be very tedious to think through, so I wanted to talk to someone who can give me good tips on how to optimize it.
Ari Meisel is that guy. If you’ve never heard of Ari you really need to listen to this episode so you can hear his story.
An illness literally forced the guy into figuring out how to optimize, automate, and outsource the things in his life that needed to be done in order for him to be truly productive. And he has leveraged it for all it is worth.
In this episode, we walk through the basics of what it means to optimize anything, how to take the next up from there to automate things that can be automated, and then as a last resort, outsource things to people who can take many of the remaining tasks off your hands.
Yeah, I know, it sounds potentially expensive.
But if you'll take the time to listen you'll learn how much of what Ari did when he first started doing it was absolutely free, and what wasn't free wasn't that expensive.
So there you go… check out the outline below and give this episode a listen.
Here’s a rough outline of this episode about optimizing your podcast workflow
Your podcast workflow needs help, even if you don’t think it does.
I have been podcasting for over 4 years now and I felt like I had my podcast workflow refined pretty well. But then I talked with Ari.
Man, I was both discouraged and invigorated at the same time.
There are so many pieces of my workflow that can be more effectively optimized or automated that I wasn't even aware of. I'm so glad we had this conversation and I believe you will be too - because it will show you what's possible when it comes to getting things off your plate and producing your podcast faster and with better results.
What does it mean to optimize something… in this case, your podcasting workflow?
When I think about optimizing something I often think of NASCAR.
Just watch 1 pit stop and you'll see how obviously those racers and their pit crews have done everything they can to optimize their speed as a team and the performance of their car and driver.
We are podcasters - we're not zipping around the track at hundreds of miles per hour. But what we are doing is still important. We've got lives to live, clients to serve, and families to love, so optimizing the work we need to do in order to publish a podcast episode is vital... so we can have the time for those things.
That means we need to learn how to optimize the processes that we
|Nov 07, 2017|
77: Want to Monetize a Podcast? Here Are Your Options
If I had a nickel for every time a client or potential client or random podcaster has asked me…
How can I monetize a podcast?
I wouldn’t need to monetize a podcast.
It’s a natural question, I guess - there’s nothing wrong with making money from providing value to the world - and podcasts are some of the best vehicles for value-delivery I’ve ever seen.
So heck yes, go ahead, monetize your podcast! You should if you can.
But… it’s not quite that simple, is it? You can’t simply go out and monetize a podcast. You have to take a little time to figure out exactly what the options are, which one fits you and the purpose you have for your podcast, and so on and so forth and such and such.
That’s exactly why I recorded this episode.
My goal is to help you understand what I’ve seen as successful or potentially successful ways people have monetized their podcasts.
I’m also going to be frank with you (or maybe I’ll be Joe this time) and let you know what I don’t like about each of the methods, what I do like about them, what the pitfalls may be, and whether or not that approach to monetization will make you rich or only pay for your weekly coffee.
OK - coffee is more than a weekly expense, I get it. But you get my point, right?
Here’s a rough outline of How to Monetize a Podcast
If you want to Monetize your podcast, FIRST focus on delivering value
When we talk about monetizing anything we’re talking about making money from it.
I hope that’s not too unrefined for you sensitive types, but it’s the truth. You’re trying to figure out a way you can ask people for money in exchange for the value you’re delivering to them - in this case, your incredible podcast content (for example).
That means you’ve got to be providing them the VALUE side of that equation.
You owe it to your podcast audience NOT to fill their ears with fluff.
It’s the people who throw together some quick and dirty (and useless) PDF download piece of junk who give all of us a bad name. Don’t be that girl or guy. Make your offer something worth having.
And now that we’ve got THAT out of the way…
Idea #1 to monetize your podcast: Sponsorships
Whenever I hear people talking about monetization of their podcast, they usually mean gaining some kind of sponsorship.
What’s a sponsor? It’s a fancy way of saying a person who wants to pay you to put commercial advertisements on your show.
The ads could be pre-produced or they could be something you read. Either way, it’s a commercial, plain and simple.
Sponsorships DO have benefits:
But there’s also the drawbacks (the things I don’t like about sponsorships)...
Part of what I LOVE about podcasting is that I get to listen to a topic I’m interested in WITHOUT interruption.
|Oct 31, 2017|
76: How to Use Long-Tail Keywords to Get Your Podcast Found
Podcasters tend to love their gadgets -
microphones (dynamic or condenser), digital recorders (Zoom H6 or the Tascam DP-006) - and more.
What we’re not typically very good at is learning and doing the stuff that gets our podcast found by those who are looking for the things we talk about.
But if what you have to say is important enough for…
I’d say it’s worth you learning and doing the work to let them know it’s there.
Do you follow?
That means you’ve got to learn the strategies for show notes creation and titling of your podcast episodes that make them “findable.” One of the most powerful ways you can do that is by learning about the use of long tail keywords.
This episode is about that.
Here’s a rough outline of this episode about using LONG TAIL KEYWORDS…
What do I mean by Long Tail Keywords?
Don’t let the name throw you off. It’s not some kind of creature from Lord of The Rings.
Long Tail keywords mean a keyword that somebody may be searching for on Google, Bing, or Yahoo that is longer than a simple, one word keyword.
Here’s the example I use in this episode...
Home Based business = a typical keyword
Home based Business for Single Moms = a LONG TAIL KEYWORD
Do you see the difference? A long tail keyword is going to target a more SPECIFIC search, something more detailed and niched-in.
In this episode I give a bit more detail - so you should listen - but suffice it to say that when you use a long tail keyword you’re trying to appeal to a specific person, searching for a specific thing, because you have a specific thing to say about that specific thing.
Huh? It’s really not all that confusing, is it?
Real quick, before we move on to why long tail keywords are important, I should clarify…
Long tail keywords matter when applied to sites or pages where a typical search engine (bing, Google, Yahoo) can find the page.
So we are NOT talking about Apple Podcasts descriptions (formerly iTunes).
But we ARE talking about…
Why are Long Tail Keywords important for your podcast show notes pages?
The real difference long tail keywords make for your podcast episode pages (show notes) is that they increase your ability to be shown higher in organic search rankings.
By drilling into the exact things people who are searching care about, relating to the things you’re talking about.
When you can rank in Google search for the topics people are ALREADY SEARCHING FOR… you’re going to find very interested, potentially rabid fans for...
|Oct 24, 2017|
75: How High Quality Backlinks Can Get You More Podcast Listeners
If you are not familiar with the term “backlinks,” you’re about to be. ;)
I have come to believe that backlinks (among other traditional SEO best-practices) are among the most powerful ways you can get new listeners. This episode is aimed at teaching you the WHAT, WHY, AND HOW of that statement.
Interested? I thought you might be.
Here’s a rough outline of this HIGH QUALITY BACKLINKS episode…
Backlinks - what are they?
Every time you surf the internet you see backlinks. You probably just don’t know that’s what they are called.
A backlink is any link from a website YOU DO NOT OWN that points back to your website. Let that sink it for a minute. A link, somewhere else on the internet, pointing to your site.
That means when I place a link right here to Josh’s incredible podcast recording tool, Zencastr, I just gave him a backlink.
You need to get those for yourself, pointing to your website, your podcast episodes, your about page, anything on your site that’s worth pointing to.
But backlinks are on someone else’s site! How can I control what THEY do?
I get it, other people have to agree to link to your website. But here’s what you need to realize:
Very few people will link to your podcast website if you don’t ask them.
And there are ways you can ask for those backlinks that are not smarmy, spammy, awkward, or otherwise untoward.
I promise. It can be done without sounding like a “Hey, gimme, gimme, gimme!” thing.
On this episode I give you a number of ways to do it - including the kind of verbiage you can use to reach out to other people and persuade them to link to your site.
In this episode I mention a guy named Neil Patel (there’s a backlink for Neil) who is an SEO expert and who shares all kinds of generous stuff about how to rank in Google. The article he wrote about gaining backlinks (linked below in the resources) is packed with things you can do to get backlinks regularly.
In fact, I think I’m going to reach out to Neil to see if he might be willing to link to THIS page. There you go!
What makes a high quality backlink?
If you search the internet you’ll probably find some bozo on Fiverr (yeah, that’s a backlink… though they don’t deserve it) who will take your money in exchange for getting you lots of backlinks.
Be careful. No, BE VERY CAREFUL!
The “high quality” part of this whole backlink thing is vitally important. That’s because Google and the other search engines are getting smarter all the time.
The algorithms can tell if the sites linking to you are…
|Oct 18, 2017|
74: Podcast Promotion: A Deep Dive into Content Marketing for Podcasting
Podcast promotion is a hot topic these days... but do you see it as a form of content marketing?
Everybody (naturally) wants more eyes on their show’s cool cover art and more ears listening to their show. But I have to give you the hard truth about podcast promotion. There’s no silver bullet. There probably never will be. Like anything else in life that’s worth doing, you have to dedicate yourself to learning how to do it well.
And you don’t get huge download numbers without some kind of dedicated, well-planned promotion of your show.
This episode is a deep-dive into content marketing for podcast promotion.
Here’s a rough outline of Podcast Promotion as Content Marketing…
My assumption is this:
Your podcast is content - great content.
Therefore the principles and best-practices that have been learned in the content marketing realm apply to the promotion of your podcast. In this episode I give you the full-scoop as I understand it right now (Sept. 2017) and will continue to do so on future episodes. This stuff is important - and it changes all the time. But one fact remains constant, no matter what changes...
resources we talked about in this episode
|Sep 04, 2017|
73: Updates to iTunes Tags: What Podcasters Need To Know
OK, it’s July of 2017 and the powers that be over at Apple have announced that the next version of their software (IOS 11) will introduce a few updated iTunes tags.
You may not even know what a “tag” is. :)
That’s OK - that’s why I’m publishing this episode. iTunes tags are simply some pieces of data that you are able to add to your podcast OR to each episode (depending on what tag we’re talking about) that enables you to communicate to the iTunes software and store, about your episodes and show, more effectively.
That was confusing. Let me say it this way…
Now, you get to tell the iTunes store team/software some details about your podcast and its episodes. You do that by using these iTunes tags. There. That was better.
So how do you access or use these new iTunes tags?
That’s the obvious question, right? So I’m glad you asked it. ;) In most cases these tags will be available for you wherever you host your media (Blubrry, Libsyn, Spreaker, Podbean, etc.). In some cases, they won’t be supported by your media host - in which case I’d say RUN DON’T WALK from that media host. With Apple being the “big dog” in the podcasting industry any host worth its salt should be keeping pace with what they are doing. If they aren’t, then they are a wanna’ be that probably never will be.
That’s just MY take on it.
Anyway, inside your reputable media host, you’ll find options for these new tags that iTunes has made available
And what about podcatchers or podcast players OTHER than Apple’s?
This announcement will also impact the way many of the non-Apple podcasting apps out there operate. Some of those apps will offer support for these new iTunes tags - some may not. So… you can decide if that matters to you from a listener perspective. Regardless, I cover this a bit toward the end of the episode.
On this episode about iTunes tags I’m going to…
So there you have it - the summary of what I’ll be talking about on this episode. Start listening or use the time-stamped outline below to go directly to the section you are most interested in learning about.
And go make it a PODCASTIFICATING day!
Here’s a rough outline of this 7/2017 iTunes tags episode…
resources we talked about in this episode
|Jul 27, 2017|
72: I’m The Poster Child of Terrible Podcast Episodes… But You Knew That, Didn’t You?
Talk about a TERRIBLE PODCAST EPISODE - episode 70 of this podcast was it…. And it had NOTHING to do with my guest, Dave Jackson. Dave was incredible (as always). It had to do with the EPIC FAIL I did on the edits for that episode.
You may not be aware of the fail at this point (I’ve since replaced it). :) But believe me - it was bad.
But I also want you to learn from my mistakes.
The episode was so terrible because of one simple thing: I stepped away from my normal podcast production process.
I was in a hurry. I was already feeling a bit impatient with the time it was taking me to finish up my edits and write my show notes. I wasn’t in good place, mentally. And it was in the midst of that messed up mindset that I made the conscious decision to produce a terrible podcast episode.
No, I didn’t think of it that way at the time - you never do! But shortcuts lead to flub-ups - as I’ve so aptly demonstrated. I can’t say it enough - to you and to myself - stick with your process, no matter how long it takes. The process you’ve devised is there for a reason, to keep you from producing terrible podcast episodes.
If I had simply ignored the negative, lazy, impatient voices in my head and pressed on, this episode of the podcast would never have been necessary.
BUT - I trust that God had something good to come out of it, which means this episode of the podcast is likely EXACTLY what you needed to hear (and what I need to be reminded of). Isn’t that a cool way to think of it?
OK, enough of my blather and drivel… go ahead and listen.
Here’s a rough outline of the terrible podcast episode
Connect with me…
|Jul 10, 2017|
71: How YOU Can Be The Trusted Resource Your Listeners Are Looking For
Are you podcasting as a content marketing move? You know, trying to become the trusted resource in your niche that your listeners turn to for help and advice?
I think that’s a good plan. A VERY good plan.
But I don’t see a lot of podcasters actually pulling it off effectively.
There’s only so much you can benefit personally from interviewing OTHER experts, you know?
At some point YOU have got to step out there - YOU have got to let your audience know what you know - and how it can help them. YOU have got to become that trusted resource you’re really wanting to be.
Did you get that? YOU have got to BE that trusted resource.
This episode of Podcastification is brief, but I think it could be the very thing that could help you position yourself to be that resource for your listeners that they’ve been looking for.
Seriously. That’s not an overstatement or smarmy marketing-talk. It’s what I truly believe.
I originally learned this idea from a guy named James Schramko (who has NO idea who I am) simply by listening to his podcast. He did this well - and is what put the idea on my radar.
I believe once you hear this idea and take the time to think it through - and push down your insecurity and fear about putting yourself in the spotlight - you’re going to see that I’m right.
That James is right. That a handful of other podcasters are right. Including one of my clients who I use as an example on this episode.
So… get ready to discover a new way to podcast. Well… it’s not a new way, but it’s new to many of you, I know.
Here’s a rough outline of this episode on being the trusted resource…
resources we talked about in this episode
Connect with me…
Subscribe to Podcastification Here!
|Jul 03, 2017|
70: Stop Worrying About Downloads and Make Great Podcasts, with Dave Jackson
There are a lot of great podcasts - and none of them just happened or got that way overnight. There’s lots of tweaking involved (that IS the technical term). You’ve got to pivot, iterate, try stuff in order to get things just right.
But sadly, most beginning podcasters don’t start with great content.
Instead, they start with trying to accomplish great downloads, or hitting the New & Noteworthy list, or some other such nonsense. My guest today has seen it all - including THOSE people who want the big bang at the start with no work to support it or make their podcast great. Dave Jackson is the man. He’s the President Emeritus of the School of Podcasting - the Pod-step-father - the Principle over at the School of Podcasting.
Dave Jackson is one of those guys who’s like a breath of fresh air… OK, maybe more like a guy who’s a breath of slightly-less-stuffy air than I’m used to.
The reason? He calls himself “The Worst Salesman for Podcasting,” but that’s EXACTLY why I like him so much. He’s not afraid to tell it like it is.
So get ready to hear Dave bring it, on this episode. And if you listen closely right around 31:02 you’ll hear a surprise cameo appearance by the newest hairy podcast host on the airwaves - Bernie the Cat.
Thanks for being on the show, Dave.
Here’s a rough outline of TOPIC OR GUEST…
resources we talked about in this episode
Connect with me…
Subscribe to Podcastification Here!
|Jun 27, 2017|
69: In Search of the Best Way to Record an Interview, with Mark Hills of Cleanfeed
Interviews, interviews, interviews. I don’t know the stats but I bet a vast majority of podcasts out there are interview-format shows. And it seems like a trouble-free solution for recording long-distance conversations - which is what most interviewers have to resort to - has not been created yet. But...
I think we’re getting closer to a great way to record interviews.
On this episode, I’m going to introduce you to a new friend, Mark Hills. He and his co-creator (also named Marc) hail from the UK and come from a radio industry background. In their minds, for live radio, connections simply have to work - and they’ve been working on an internet-based solution for both broadcasting high-quality audio from remote locations, AND recording it.
Here’s where this radio industry solution becomes of GREAT interest to us podcasters.
I invite you to join Mark and me as we chat about the tool they’ve created - Cleanfeed. It’s still in beta but looks very promising.
But more important than hearing our banter - which gets into the details of how Cleanfeed works to record high-quality audio - you need to actually HEAR this episode because we recorded it using Cleanfeed.
Mark was using a laptop with an XLR microphone and an audio interface that was plugged into his computer. I used a USB microphone, directly into my computer. Sound familiar? It should because those are two of the most common ways podcasters connect to their computers for EXACTLY this kind of use.
I think you’ll be pleasantly surprised by the quality of audio Cleanfeed provides and the possibilities it affords for podcasting. But be warned - it IS still in beta and has glitches now and then. But Mark and Marc are working on them continually.
And the best part is that Mark has committed to always have a fairly full-featured version of Cleanfeed available for FREE. Yes, free.
Have I got your attention? OK - it’s time to listen!
Here’s a rough outline of TOPIC OR GUEST…
resources we talked about in this episode
Connect with me…
Subscribe to Podcastification Here!
|Jun 20, 2017|
68: Podcast Setup For Beginners. Seriously, Anyone Can Do This
If you’ve ever wondered how technical and complicated it is to get a podcast setup - I’ve recorded this episode to simply say (and demonstrate) - not very. Seriously.
I think anyone with half a brain and can follow instructions can easily set up their own podcast, begin recording, post it on the internet, get it submitted to the directories and be LIVE within a week. It’s not a promise because it depends on you, but I’m confident it can and does happen. In fact, I’m confident it WILL happen because of this episode. If it does happen for you, I’d love to hear about it.
Your podcast setup doesn’t have to be technically complicated.
I know it’s the tech stuff that intimidates most people when they think about starting their own podcast. But the getting started part is really not as difficult as you imagine. It’s simply the unknown (which often looks bigger than it really is) that is making you feel that way. You can do this. I know you can. I’ve done it three times simply by following tutorials I found on the internet - and here’s the cool thing - I’ve learned how to do it without those tutorials and am able to teach YOU how to do it now. Which is what I’m doing on this episode of Podcastification.
Do you have a message or body of knowledge or form of entertainment you want to get out there
Why not start a podcast? I want to help you do it - on this episode. And there’s absolutely nothing in it for me - except the satisfaction of knowing that I was able to help you. So start at the beginning, pause, take notes, use the resources listed below, whatever it takes to walk you through this step by step - DO IT. You can have a podcast up and running by the end of the month. Granted, it will be basic - but it will be YOURS. You can do this!
The highlights of this podcast setup episode
resources we talked about in this episode
|Jun 13, 2017|
67: Grow Your Podcast Via Your Own Custom App, with Rob Walch
You want to grow your podcast. I want to grow My podcast(s). There’s no question that we all want to reach a broader audience. That’s part of why we podcast in the first place - we have something to share that we believe will help people. So… there are always new things to learn when it comes to promotion, marketing, building an audience, and so forth and such and such.
BUT - BUT - BUT - there are some things that I BET you have not considered when it comes to growing the audience for your podcast. What is that mysterious thing? (Yes, I know - you’ve already seen it in the show, but it’s so much fun to say “mysterious,” don’t you think? Or is that just hype-y?). It’s apps. A custom app. For your podcast. For you to provide free of charge to your audience. It’s possible. It’s affordable, and it’s something you should consider yesterday.
So - on this episode of Podcastification Rob Walch is my guest again - who is, by the way, the most-frequently-appearing guest on this show. He’s a pretty gracious guy to put up with all of my shenanigans, don’t you think? He’s got the Libsyn solution to the app need to tell us all about - so you can hear what they’ve got for you and your audience, on this episode.
You can have your own membership site - right on your listener’s phone!
This episode is mainly about audience growth - but there are other aspects to having an app for your podcast that are incredibly powerful. One of the options that THIS humble podcaster thinks is incredibly powerful is to use the app to provide “member only” content to special subscribers (those who pay for the additional content). Libsyn has it all set up for you, takes care of the payment, and handles all the tech issues. It’s pretty incredible and a way that you can make money off your podcast that you likely haven’t thought about. So… what are you waiting for? Listen to this episode to find out more!
People who don’t know about podcasting can be added to your podcast audience.
An app is a very cool way to find people who are totally, rabidly, incredibly interested in the things you talk about - but do NOT listen to podcasts. Here’s a scenario: Somebody is interested in underwater basket weaving (which happens to be what YOU podcast about. Come on… work with me, here). They get it into their noggin that there might be a pretty cool underwater basket weaving app in the IOS or Google Play store. So they go looking. And guess what? They enter the keyword “underwater basket weaving” and they find YOUR podcast app. They don’t know about podcasting, but it’s an app - and they know about that. So they download it, listen, read, check out whatever you’re offering via your app. And Walah! You’ve just discovered another way to grow your podcast.
Find out more stuff like this that an app can do for you, on this episode.
Here’s a rough outline of TOPIC OR GUEST…
Resources we talked about in this episode
|Jun 05, 2017|
66: Podcast Production Tips, Mistakes, and Funny Client Stories, with Steve Stewart
Podcast production gets easier as you do it more. Naturally, right? That’s at least part of the reason I thought it might be helpful for YOU, the listener, to hear from a couple of guys who, between the two of us (and our teams), probably have our hands on over 100 episodes per week. We’ve learned a few things about podcast production (much of it the hard way) and would love it if you did NOT repeat our mistakes.
Funny stuff happens during podcast production. Here’s some proof.
But I also thought there might be some VERY FUNNY stories we could tell on/about our clients, their guests, and the tech nightmares we’ve seen happen. And I wasn’t wrong about that. There are some truly funny moments in this episode.
So, on this episode I welcome my guest Steve Stewart - he’s a peach of a guy (whatever that means to you… unless it means something dirty to you… in which case I retract the statement entirely). You’ll like Steve’s approach to editing, his ability to tell a story, and will also get some great tips from the guy to boot!
And I throw in a couple of stories and tips of my own as well. So… will you join us? We’d like to podcastificate you. It won’t hurt, honest. In fact, you might find you like it. ;)
Here’s an overview of the podcast production tips Steve and I covered…
resources we talked about in this episode
|May 29, 2017|
64: How to Stay Encouraged On Your Podcasting Journey, with Rob Greenlee
It is hard to stay encouraged in any pursuit in life - simply because discouraging things come up against your efforts. I’ve found podcasting to be that way - IN SPADES! There seem to be so many things - from the rest of life to the technology hurdles - that make it hard to stay consistent and encouraged when it comes to keeping your show alive and the vision you first had for it front and center.
That’s why I invited a podcasting veteran to be on the show today. And he’s not just a veteran, he’s like the Grand-Daddy-Grand-Poobah of podcasting. I’m talking about Rob Greenlee - a guy who was doing podcasting before it was podcasting. Seriously, you need to hear his story to see how that was even possible. It’s all on this episode.
I want you to stay encouraged, because you have great things to publish on your podcast.
On this episode of Podcastification, Rob Greenlee digs into the archives of his past to share some of the most discouraging and difficult things he faced in those early years - and he follows it up with sage advice for those of us who are coming behind him on the podcasting journey. His advice about how to stay encouraged is practical, down to earth, and stuff you can implement right away, so be sure you take the time to hear what he’s got to say. Rob’s track record proves that he truly cares about you being the success we all know you can be!
How Microsoft shut down podcasting WAY before Apple came along.
One of the most interesting little bits of trivia Rob Greenlee shared on this episode is a little-known fact about podcasting from the history of a mega-company that is not even remotely associated with podcasting today - Microsoft. Listen in to hear how Microsoft had all the technology in place to make podcasting simple and possible for the average person and then made the decision to pull the plug on it entirely. Oops! You’ll get a kick out of it - and learn a lesson or two from Rob along the lines of - where your mindset is, your actions will follow!
Outline of this conversation about staying encouraged
resources we talked about in this episode
Connect with me…
62: A Hack For Making Better Connections With Your Listeners
The better your connections with your listeners - the better your connection with the EXACT people who can propel your podcast and brand forward. Just think about the way people feel connected to Apple or Southwest Airlines, or Tom’s Shoes - those things don’t happen by accident. And YOU have the opportunity to make it EASIER and MORE CONVENIENT for your listening audience to connect with you… and I’m going to tell you a way that you can do it, on this episode of Podcastification.
What I cover on this episode about making better connections:
Do you know what feed you fed to iTunes?
If you’re going to make full use of the process I describe in this episode to better connect with your listeners, you’re going to need where your podcast feed is coming from. What? You don’t know what a podcast feed, is? That’s OK - I’ll tell you on this episode. But MORE IMPORTANTLY, I’m going to tell you exactly how to DISCOVER where your podcast feed is coming from and make use of that information to best effect. Sounds like a super-secret-government-conspiracy. But it’s not. It’s just learning the tech that is at your disposal to give yourself more opportunities to build better connections with your listening audience.
What is the point of making better connections with your listeners?
Whether or not you are using your podcast to generate money or not, if you think about the connections you make with your listeners from a marketing perspective, I think you will easily see why it's vital that you get this right. Your listeners are not just leads for whatever you are promoting, they are hot leads. They have self-selected to listen to your show and to receive counsel from you as their expert. That means they are chomping at the bit to receive your advice, apply it, and possibly even purchase whatever you create. And they are more likely to take that final step if they know, like, and trust you. That means they need to be connected to you in a way that they feel comfortable with. Are you getting my drift? Find out how to use the current technology to make it easier for them to make those connections with you, on this episode.
resources we talked about in this episode
|May 08, 2017|
61: The Art & Skill of Great Conversations With Your Podcast Guests
One of the reasons we do interviews at all is because we want the value a great conversation can bring to our show. But there’s both an art and a skill to pulling it off. I’ve learned - through a lot of mistakes and by watching others - that there are some very practical things you can do in order to turn the odds of having great conversations with your guests in your favor. That’s what this episode of Podcastification is all about - my lessons-learned.
[2:21] Why you need to show up on time and get off on the right foot.
There is never a second-chance to make a first impression - so you want to be sure you NAIL things when you first connect with your guest in person. That means being professional and respecting their time by showing up on time when you said you would. But that’s just one piece of making your conversation truly great. And you’re in luck - I’m going to walk you through those issues, as I see them, on this episode.
[4:02 ] Pre-recording small-talk. It’s a valuable thing.
I’ve been on a number of podcasts myself as a guest and I’m often surprised at how LITTLE small-talk goes on before some of those conversations. The host doesn’t take time to truly get to know me, understand what’s important to me, or find out how they can best highlight what I’ve got to share in order to be of the greatest value to their audience. I prefer to go another way. In this episode, I’m walking you through what I try to do with each guest to make for great conversations that my audience actually enjoys listening to. I hope you take the time to listen.
[6:27] My pre-recording checklist - and why I go through it WITH my guest.
If you don’t have a pre-recording checklist that you use every single time you do a podcast interview, you are probably making the same minor mistakes over and over again. I’ve learned that I can’t trust my brain to remember everything, every time - so I have created a checklist for myself to ensure that the important stuff is not overlooked. So… if you want to hear what I include on my checklist, I’m happy to share it - and I do on this episode.
[16:25] Once you hit the “record” button - don’t start your conversation just yet.
I know you’re eager to get started with that great conversation with your ideal guest - but once you hit the record button, don’t launch into your interview questions just yet. There are a few very small but very key things you need to do to ensure that your conversation actually makes it on-air in the way you are envisioning. It’s part of what makes great conversations as impactful as they can be, so don’t miss this important step!
[18:12] How to have great conversations with your guests? Focus on the emotion.
I’m not a particularly emotional guy, but as I’ve become a bit older and have grown in my relationships I’ve discovered that everybody speaks the language of emotion. And the more I can get my podcast guests to share on that level the more it impacts my audience and the more it makes for a great conversation with them. On this episode I’m going to tell you what I’ve learned when it comes to sharing on an emotional level and how I, as the podcast host, can get my guests to share on more of an emotional level as well. If you can learn this one - you’ll be on your way to great conversations that you can feature on your podcast.
Connect with me…
|May 01, 2017|
60: How To Get Your Podcast Guest Ready For Your Show
In the last episode of Podcastification I gave you my best tips on getting that ideal podcast guest to say “Yes” to your invitation to be your show. Today I’m going to take you to the next step. What do you do once a guest has agreed to be on your show? Are there things you can do to help them prepare, make the most of the opportunity, and get the best recording possible?
Is the Pope Catholic?
On this episode we’ll be covering a TON of helpful things you can do to make the guest at home on your show, ready to give their best, and able to help YOU promote and publicize it powerfully.
[2:43] Step 1: Get the info you need to make it a great interview.
Your podcast guest is just that - YOUR GUEST. You need to practice some good old fashioned hospitality and help them do their very best on your show. It’s your responsibility to bring out the great value they can deliver to your audience - and that starts with helping them to help you as you prepare for the conversation. This episode has some very practical tips and tools to help you set up an efficient system that enables your guest to EASILY give you the info you need and set the stage for a great interview and a powerful promotional effort on both your parts.
[6:49] The kinds of things you NEED from your podcast guest (stuff to ask for).
[15:38] What kind of instructions does your podcast guest need?
Whether your podcast guest has ever been interviewed for a podcast before or not, they’ve never been on YOUR show before, right? You have particular things you do and specific things you’re looking to get out of your interviewees - and your guest knows nothing about those. On this episode I’m going to help you think through the things your guest needs to know in order to bring their A-game to your conversation, optimize their side of the recording for great audio, and make it an enjoyable and valuable experience for your listeners.
[19:18] Why it’s good to provide your podcast guests with a “best practice” sheet.
It’s a great idea to provide your podcast guests with a sheet of some kind that they can keep for easy reference that tells them the best practices for being on your show. What sort of things should go on that list? Here’s a short-list: and you can hear them broken down in detail on this episode of Podcastification.
resources we talked about in this episode
|Apr 24, 2017|
59: How to Get The Influencer In Your Niche To Be Your Podcast Guest
What is the best way to reach out to influencers and guests you REALLY, REALLY, REALLY want to be on your podcast? In this series I’m going to walk you through everything from reaching out to guests to the practical parts of how you get the conversation scheduled, what you can do to make it easy for them to say “Yes” to you, and the promotion and follow-up that needs to happen all along the way. If you want to reach out to influencers effectively, I suggest you take the time to listen to this episode.
[2:58] Dream big! Create a list of the influencers you would LOVE to have on your podcast.
If you don’t know who you would like to have as a stellar guest on your podcast then you’re never going to reach out to them. You’ve got to think outside the realm of reality to dream a little. What does that mean? You’ll hear my version of getting outside the box of current reality in this section of the episode. You’re going to be challenged to step outside your comfort zone for the sake of growth - to put you into a place of risk and opportunity all at the same time.
[6:16] Do your homework about your guests.
Homework. In school, I HATED homework. But when it comes to life, business, etc. you’ve got to work hard to create the reality you want. So, as you look at the bullet point list of ideal influencers you want to have as a guest on your podcast, you need to understand exactly why that person is a fit for your audience. You need to know exactly why that guest would bring great value to your show.
[8:45] Focus on the benefit it will be to YOUR GUEST to appear on your podcast.
Once you understand WHO is the best guest to have on your podcast you have to begin to craft the correspondence you’re going to send to them that invites them to be a guest on your podcast. You need to do this in a way that makes it obvious that you want to add value to what they are doing. In short, you want to help them. Your outreach to influencers in your niche has to be aimed at benefitting those you’re reaching out to. It’s called relationship marketing, it’s called SOCIAL sales - and you’ll get a lot more traction when you approach it that way. I’m walking through the mindset and the practice of doing this well, on this episode.
[17:17] How are you practically going to connect with the influencer in your space?
When it comes to reaching out to those who are the influencers in your niche, what’s the best way to reach out to them? Email? A contact form? Social media? A phone call? There are LOTS of options but are there specific ways that are better than others? Yes, there are. What are they? My answer is that “it depends.” You knew that was coming, didn’t you? :) On this episode I’m going to unpack that answer to help you think through what it will take to reach those who will bring such great value to your audience.
[24:22] Tools to make it easier for the influencer to say “yes.”
When you reach out to the influencer you’re hoping will agree to be on your podcast you need to make it easy for them to say, “Yes.” How do you do that? Through making it convenient for them to schedule a time to have the conversation, to provide you the resources you need to make their episode the best it can be, and more. I walk through the details of making it practically possible for that guest to join you on your podcast.
resources we talked about in this episode
Connect with me…
|Apr 17, 2017|
58: Podcast Statistics: What Matters, What Doesn’t, with Rob Walch of Libsyn
Podcast statistics can be one of two things - incredibly intimidating or incredibly intoxicating. Which is it for you? Since there’s so much ignorance and plain old misinformation out there about stats for your podcast I thought I’d invite Rob Walch, V.P. of Podcaster Relations at Libsyn (affiliate) to be on the podcast to tell us the TRUTH about stats. In this conversation we talk about download numbers, what they mean and where they come from, how they impact your iTunes ranking, whether New and Noteworthy is impacted by downloads, myths about podcast statistics, deep level stats and how to use them, Twitter bombing, and more. As always, it’s an entertaining conversation with Rob. You only have to listen to the beginning teaser to figure that one out!
[5:06] Checking your stats multiple times a day? You’ve got a problem. ;)
There are addictions of all kinds - and podcast statistics can be one of those. On this episode Rob tells us the kind of responses he gets from people when the Libsyn stats system is in maintenance mode for a few hours, why he thinks it’s unhealthy and unproductive for you to check your stats more than once a week, and how you can do that weekly checkup most effectively. It’s worth listening to whether you're the addict or apathetic. I guarantee you’ll learn something.
[12:20] How do you REALLY get into the iTunes New and Noteworthy listing? And does it matter?
There are tons of theories out there about how you can get your show into the iTunes New and Noteworthy section. But very few of them even hint at the REAL way your show can get into N&N. And it doesn’t really have to do with your podcast stats. Honest. Rob Walch speaks to the issue on this episode and clarifies the kind of “bump” to your downloads you might see if you do happen to get into N&N, and why it’s not what you really need to be focused on.
[21:04] Common myths about podcast statistics - and what the truth is.
[23:55] Geography, traffic sources, technology: Do those stats matter for your podcast?
Libsyn and most other podcast media hosts are going to provide some pretty details statistics for your show. But do you know how to use them? There is a ton of insight in your stats dashboard and on this episode Rob shares how to interpret them and gives some practical examples of how to use them to make more money and understand exactly where you need to improve to gain more listeners.
[39:58] What IS twitter bombing and why does it mess up your stats?
resources we talked about in this episode
|Apr 10, 2017|
57: How To Find And Book Qualified Podcast Guests
If you do an interview-based podcast you know the headache of booking qualified podcast guests. The internet (and the world, for that matter) is a very big place. How do you find, connect with, and book the people who your audience will benefit from the most? On this episode, I’m going to tell you how I recommend my clients do this - and I’m going to explain WHY I do. In the end, it’s up to YOU to provide the best content you can to your podcast listeners, and this could be the missing step you need.
[2:01] Why you MUST research your podcast guests.
There are many people you COULD invite to be a guest on your podcast. But there are only a handful that you SHOULD extend the invitation to. It’s your job to search out that handful of experts who will be of the greatest benefit to your audience. On this episode, I’m going to explain to you what it really means to do your homework when it comes to reaching out to potential guests for your podcast and tell you some slightly easier ways to go about it.
[4:54] Focus on your podcast guests and benefits to THEM.
Every person you invite to be a guest on your show has their own goals and dreams that they are trying to fulfill. When you contact them to ask if they will be on your podcast, they are trying to figure out if doing so will help them fulfill those goals and dreams. On this episode, I’m going to tell you how you can help them make that decision by inviting them in a way that focuses on THEM instead of on you and your listeners. This tip alone could amplify the quality of your podcast guests if you will apply it.
[5:45] Potential guests for your podcast will be more likely to accept your invite if you do this…
Want to know the one thing that can make all the difference to a potential podcast guest saying “Yes” instead of “No”? Here it is: You’ve got to give them the opportunity to accomplish everything they would hope might happen by being on your show. That means helping them promote things they want to promote, giving them the opportunity to reach out to your audience and more. Find out what it takes to get the best guests for your podcast AND make it worth their time to be on your show, on this episode. Who knows, you might also build some lasting relationships with professionals and experts in your field in the process.
resources we talked about in this episode
Connect with me…
Subscribe to Podcastification Here!
|Mar 28, 2017|
56: How To Avoid Technical Glitches When You Record Interviews
Do you record interviews with guests for your podcast? Have you ever run into a situation where something goes wrong with the connection? Skype crashes. The voice of your guest is delayed. Every other word is a stuttering nightmare. It’s not uncommon and it’s not something you can always correct. But there are things you can do ahead of time to make the likelihood of technical problems less when you record interviews. That’s what this quick-and-to-the-point episode of Podcastification is all about.
[2:49] Three words: or two if you are a pro-hyphen person: Hard-wired connection.
We’re so used to using wifi for everything it’s hard sometimes to remember that there is another (better) alternative. If you can at all arrange for your computer to be connected directly into your router via an ethernet cable, you’ll do away with some possible points of weakness in your interview recording setup. You won’t be sharing bandwidth with other devices in your home, microwave ovens, cordless landline phones, or anything else. You’ll have a dedicated connection that goes DIRECTLY into your internet service that will make things a lot more stable when you record interviews.
[4:51] When you’re recording interviews, do you REALLY need those programs open?
One of the things I run into during my workday is that the longer I’ve been working, the more tabs or browser windows or programs I have open on my computer. It’s great to have them available so easily, but when it comes to recording interviews over a distance (Skype, Ringr, etc.) those open windows can be a possible failure point. On this episode, I walk you through the “why” behind the issue and give you some suggestions you should consider, including the most common problem programs that work in the background and disrupt the smooth operation of your computer memory while you’re doing your interview recordings.
[7:50] Everything on this episode applies to the guest you are recording an interview with.
That’s right. You can take everything you hear on this episode of Podcastification and apply it to thing son the other end of the line. Your guest needs to be coached by you - the podcaster - in what THEY can do to ensure that you get the best quality recording possible and avoid things that could disrupt your recording and cause you and them to have to set aside time later to record a second time. Nobody likes to waste time, so be sure to pass this information along to your guests too. When you record interviews for your podcast, you need these tips!
resources we talked about in this episode
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|Mar 20, 2017|
55: Use A Podcast Template To Cut Recording And Production Time
We all love our podcasts. But there are aspects of producing them that we HATE (or at least don’t love as much). One of those for many people is the AMOUNT OF TIME it takes to do the actual audio production - from recording through uploading to their media host. On this episode of Podcastification I’m going to teach you how I use what I call a Podcast Template to make my audio recording and editing process even faster - saving me as much as 4 and half hours per year!
[2:17] What do I MEAN by a podcast template?
What I refer to as a podcast template is a pre-set project in my audio editing software (Audacity) that already contains the ongoing elements of my podcast episodes. So things like intro, outro, transition sounds, sponsor messages - all of those things are preloaded into my template and saved to ensure that I don’t have to re-import or recreate them time after time after time throughout the life of my podcast. This episode is meant to give you a peek into my process so you can develop a process of your own. It’s not the only way to do it, but it’s MY way - and I like it!
[4:41] The steps I take to create my podcast template.
OK, this section is the practical part. I spare you no boring details here - you’re going to learn what I do, step by boring step, to ensure that my podcast template is setup properly so that I can save time in the future as I record my episodes. Grab a cup of coffee - or something stronger. You’re going to need it. :)
[14:25] The most important part of building a podcast audio template.
In recording this episode of Podcastification, I not only wanted to teach you how to build your own podcast template for making your audio production process smoother and faster - I also wanted to save you the excruciating heartache that comes from building a template like I’m showing you and then losing it. The most important part of building your podcast template is not building the template. Can you guess what it is?
[16:45] Best practices for using your template in the future.
A template like I describe on this episode can be used in a variety of ways - and two of the most common are for recording your own “solo” episodes, or live episodes you do using a mixer and additional microphones or audio sources. But you can also use this kind of template with Skype or Ringr recordings. The last thing I teach you on this episode is exactly how a podcast template like this works in those situations.
Thanks for listening! You’re the best!
resources we talked about in this episode
Connect with me…
|Mar 13, 2017|
54: Podcasting On The Go - Hacks to Record On The Road
It’s becoming more and more common that people need to figure out how they can do podcasting on the go. I can hear Willie singing it now…
On the road again, I just can’t wait to get on the road again, the life I love is making podcasts with my friends, I can’t wait to get on the road again!
But recording your podcast away from your normal studio is a bit trickier than it may sound at first. You’re going to need some way to get a reliably consistent sound recording that avoids all the potential pitfalls that hotel rooms and other non-treated areas can insert into your recording.
This episode is about THAT. How to do it, practically, affordably, and with the things you have around you. OR, if you want to do something a bit more reliable, I’m even going to cover some ways that you can create your own portable podcasting studio to take with you when you are on the go.
[2:27] The variables to overcome when podcasting on the go.
Anytime you’re outside your normal podcast recording environment you need to open your eyes and ears to discover the variables you need to take into account. If you don’t you’ll have all kinds of unwanted noises in your recording.
There’s lots to think about - and this episode covers my best advice for taking care of the most obvious things - and a few things you probably haven’t considered.
[4:30] Addressing possible interruptions in your environment.
And what other things might you be missing? You should listen to this episode. I mean, come on - it’s only 18 minutes long. You could do that on your next commute or run on the treadmill.
[5:49] You should invest in an “on the go” podcasting microphone.
Technology has made such advancements in the past few years there’s no reason that anyone who’s going to be podcasting on the go regularly can’t simply buy an “on the go” microphone. On this episode I give you my recommendation for the two most affordable, simple, GREAT SOUNDING microphones out there. I’ll even tell you where you can go to hear a comparison of these mics alongside the “big boy” microphones like the Heil PR40.
[10:14] For podcasting on the go you can “soundproof” your mic.
When it comes to removing the possibility for unwanted noise most people think in terms of making the room acoustics better. That’s great. I’ve got no problem with doing that. Except in a hotel room you may have a difficult time figuring out how to hang sheets of acoustic foam. ;)
So on this episode I’m going to get you thinking in reverse. Instead of soundproofing the room, how about soundproofing your microphone? I’ve got a handful of ways you can do it easily when you’re on the go, so make sure you listen and check out the resources to get inspired.
resources we talked about in this episode
|Mar 09, 2017|
53: How to Work Effectively With A Podcast Editor
If you are finally able and willing to take the plunge and hire a podcast editor to handle the editing and production of your show - HOLD ON A MINUTE! You don’t want to rush into it without knowing some of the pitfalls that can come with any new working relationship - and there are a few that are unique to the relationship you establish with a podcast editor that could throw you for a loop if you’re not careful.
6 tips to help you interact with your podcast editor EFFECTIVELY.
SO…On this episode I’m going to tell you some of my hard-learned lessons regarding the working relationship and communications that make your outsourcing everything you want it to be. I’m including things you need to get right and clear on the front end and another handful of things that you need to know as you develop the relationship over time.
These are not things you hear everyday because you don’t deal with them every day - and they are very niched-in to podcasting in specific ways - so it takes somebody like me who’s been in those shoes for a while to tell you about them. And I’m telling you so that you don’t walk in with your eyes closed and get bitten by some of the messed up things that can happen.
Ready to go? Here it is! Hit the play button!
Outline of this episode
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|Feb 28, 2017|
52: Podcast Editing Services: How To Find The Right One
If you are at the point that you’re considering a podcast editing service, there are many things you need to keep in mind to ensure that you find the RIGHT service to fit your needs. I’ve been running a podcast editing service since early 2013 and know that most people discover what I’m about to share with you - the hard way! But I don’t want that for you. I want you to find the podcast editing service that is a perfect fit for the things you need.
Why wouldn’t I just tell you to hire me?
A couple of simple reasons: #1 - My podcast editing company is not the only game in town that can do good quality work for you (though I do think we’re the best). And #2 - I know that the way we do business and the values we hold to are not going to be the best fit for everyone. So, it only makes sense for me to help you find the exact people who can best serve you when it comes to editing your episodes week to week.
That’s what this episode of Podcastification is all about: 10 Tips To Help You Find The Right Podcast Editing Service.
Outline of this episode
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|Feb 21, 2017|
51: What are GOOD Podcast Download Numbers?
Every podcaster wants BIG podcast download numbers. I mean, we hear about amazing accomplishments when it comes to downloads - like Mark Maron’s episode with President Obama, or the most recent episode of Dan Carlin’s “Hardcore History” that got 1 million downloads in 24 hours - and let’s admit it. We’re a bit jealous. OK, not a bit. A LOT jealous.
But podcast download numbers are not all created equal.
When you hear about a show like Hardcore History that accomplishes such an amazing and impressive number of downloads, you need to know that there are facts about the show, the way the downloads happen, and the behind-the-scenes stuff that you don’t know about - that make it IMPOSSIBLE to legitimately compare your show to that show. On this episode I’m walking through some of those very real issue so that YOU won’t be so discouraged when your numbers are nowhere even CLOSE to that. In fact, there’s a lot of reason for you to be very ENCOURAGED. :)
So HOW SHOULD you think about downloads?
What really IS a good number of downloads to expect from your normal, niche specific, podcast - a podcast like yours? For the answer to that I reached out to a colleague of mine, Rob Walch who’s one of the outstanding folks over at Libsyn - the big-dog media host in the podcasting space - and as Rob is wont to do, he pulled out the stats to give me the real picture of what are truly good numbers of downloads and what podcast download stats we shouldn’t even be paying attention to. I think you’re going to hear something from what Rob shares that is first of all - unbelievable - but secondly, very encouraging. Really. It is.
But, the download numbers are NOT what really matters!
I KNOW, I KNOW, Facebook and other social media platforms have us ADDICTED to knowing how many people are liking or tweeting or listening to or reading our stuff. For that reason those kind of numbers are rightly referred to as VANITY metrics because they make us feel good more than anything else. Download stats can become the same sort of self-encouragement.
And that’s not ALWAYS a bad thing.
But there are OTHER things that the numbers tell us that are MUCH more important than the simple fact of what the number is. It’s what the download numbers represent to a podcaster (like you) who truly cares about his/her audience, who is trying to add maximum value to the people who listen to their podcast. I’ve got an example from my past to help you get a handle on how you should look at your podcast download numbers that I think will help. You can hear it on this episode of Podcastification. Come on, it’s a short episode - what do you have to lose?
Outline of this episode
resources we talked about in this episode
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|Feb 13, 2017|
50: Is A Podcast Editing Service Really Necessary? (To edit or not to edit)
If you haven’t noticed there are LOTS of podcast editing services popping up these days. And no wonder - there are more than 1000 new podcasts being added to iTunes every day! But the reality of more services popping up often brings up the question of whether you really should be doing audio editing at all on your podcast. It’s not a simple issue, but I’m going to tackle it - from my perspective as a podcast editor and show notes creator - on this episode of Podcastification.
Should you hire someone to edit your podcast? It really comes down to the time VS money issue for most podcasters.
It’s hard to really KNOW if it’s worth the money to have your podcast audio edited every week. After all, it can wind up being a sizeable amount if you’re not careful - or if you get the wrong company or freelancer working on your show. Keep in mind, it’s not just the quality of audio you want to be concerned about - you also need to be conscious of the amount of time you’re having to invest in communication, back and forth file exchanges, etc. Ideally, a podcast editing service should be set up in a “set it and forget it” sort of way so that when you are paying for someone else to do your editing - you’re not having to do ANYTHING from the time you hit the “stop” button on your recording software and upload the file to Dropbox. On this episode, I’m going to give you the formula I use to easily figure out if it’s worth the money to hire a podcast editing service or not. The numbers don’t lie.
And what about hiring someone from the Philippines or India to do your audio editing? Isn’t that cheaper?
Uh… yes. Cheaper in many ways in most cases. Ways you won’t want to experience. Without getting into the details that I cover in this episode, I’ll just say this: Savings in dollars is not the only consideration. You want to be assured that the quality, dependability, and EASE OF COMMUNICATION between you and your audio editing service is of just as high of an importance as the money you save. So… with that said, you should take the time to listen to this episode. It’s under 10 minutes, so I KNOW you’ve got the time. :)
If you are going to resist the urge to hire a podcast editing service or company, here are some resources to help you do a better job on your own edits.
Not everyone is ready - either financially or emotionally - to outsource something as important as their podcast audio editing. Knowing that I’ve provided a couple of great resources to help you learn how to edit better so that you can keep doing it yourself with a heightened degree of quality. I cover Audacity, Adobe Audition, Logic Pro, and even Hindenburg. So if you want to do your audio editing yourself - you need to hear about these resources.
Outline of this episode
resources we talked about in this episode
|Feb 06, 2017|
49: Is this the best social media app for podcasters?
The best social media apps in the online space had better watch out. There’s a fairly new app on the scene that has integrated a TON of great features into its interface. It’s called eClincher and you need to know about it. (affiliate link)
What I love most about eClincher is that it enables you to reshare your older content - think podcast episodes from long ago - and keep it in front of the people who follow you on social media. And if you follow some great social media practices such as engaging with people and actually BUILDING RELATIONSHIPS WITH THEM (imagine that), that following should be growing all the time - so people who never heard your old podcast episode in the first place are able to see it for the first time.
I believe eClincher is the best social media app for managing your social accounts that I’ve seen.
Another reason I say that is that eClincher integrates the inboxes of all your social accounts into their app so you can see your Facebook notifications, LinkedIn notifications, Twitter stuff, Pinterest (a new platform they added recently), and Google + all at the same time, on the same screen. It’s right there in eClincher, and you can interact with people easily via the app, saving you tons of time.
Gilad Salamander is my guest on this episode, highlighting his amazing social media management tool.
I think you’ll find Gilad a very generous guy, eager to help you make your social media marketing, promotion, and relationship building more effective in less time. That’s what eClincher is doing for me. I hope you find it to be the same way.
Just in case you’re interested - here’s my eClincher affiliate link again. (An affiliate link means I get a cut of your first month’s payment for sending you - but you pay the same you would normally pay). Thanks!
Outline of this episode
resources we talked about in this episode
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|Jan 17, 2017|
48: How to Make Your Podcast Stand Out From the Crowd
If you want to stand out from the crowd as a podcaster, you’re going to have to up your game. I don’t care how professional or expert you are in what you do as a business, if you want to grow your podcast audience you’ve got to give your potential listeners more reasons to listen to your show above all the others in your niche.
Make YOUR needle stand out from the haystack
You’ve really got to start thinking differently about getting your podcast heard. It’s no longer a “record it and they will listen” world. There are over 2100 NEW podcasts being published every day. EVERY DAY. That’s a lot of noise you’ve got to cut through.
The good news is that many of those shows are absolute JUNK. But there are probably just as many that aren’t. And when it comes to the ones that are in your same niche, you’ve got to stand out from the crowd, to be head and shoulders above them in terms of quality, content, and production values.
So how do you do it? How do you stand out from the crowd?
That’s what this episode of Podcastification is all about. I’m going to share things you can do to improve your podcast in ways that make it better than the other shows in your niche. If you don’t do something, believe me, YOUR COMPETITION WILL! So don’t get left behind.
Don’t blend into the the crowd. Don’t let your show sink into the iTunes directory of obscurity (there really IS a category like that. You didn’t know? ;). You’ve got to up your game.
Blending in is no longer an option. Here’s how you can up your game.
Outline of this episode
resources we talked about in this episode
Connect with me…
|Jan 04, 2017|
47: Podcast Show Notes That Work!
If the enthusiasm for your podcast is lagging because you are getting stuck in the rut of podcast show notes creation, I feel your pain. Show notes are definitely one of the less enjoyable aspects of putting together a complete production of a show. But it doesn’t have to be such a painful thing - there are ways you can make the process smoother, easier, and more efficient.
DC Podfest and the Triple Power of Killer Show Notes
I was recently asked to speak at DC Podfest and the topic I chose was, “The Triple Power of Killer Show Notes.” The session was very well received and you know what - since I’m a podcaster myself I decided to record it so you could hear what I had to share with the great folks who were at DC Podfest. By the way, you can meet some of them on my last episode.
So if you want to learn how to create your own podcast show notes - exactly like the professionals on my team here at Podcast Fast Track do - I’m going to unload the truck on you in this presentation. Heck, I’m even giving you my slide deck from the presentation in the resources below.
Here’s how you really CAN produce your own podcast show notes easier and quicker.
Creating show notes for your podcast doesn’t have to be such a pain, so why not take the time to listen?
Outline of this episode
resources we talked about in this episode
See my slide deck for this presentation on the Triple Power of Killer Show Notes right here.
46: Building Relationships Through Attending Podcast Events
Building relationships with other podcasters is a very cool thing.
I’ve experienced it online for a long time with people in various groups I’m a part of. But there’s something even COOLER about meeting people in person and sharing the love of podcasting together.
I was invited to speak at the recent DC Podfest (about the Triple Power of Killer Show Notes - I’ll share that presentation in an upcoming episode). And just being at the event made building relationships so much easier. The conversations were natural, the people were great, and it was a lot of fun to boot!
So… on this episode I want to help you start building relationships with other podcasters by introducing you to some of the great people I met. I walked around with my digital recorder and got some great clips from some of my new friends and wanted you to hear who they are, what they are doing, and maybe even make a new podcast friend. I hope you enjoy this!
Outline of this episode
resources we talked about in this episode
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|Nov 29, 2016|
45: Does Your Podcast Have A Subscribe Button? Or two? Or three?
The all important SUBSCRIBE BUTTON.
It’s one of the most overlooked things podcasters leave off of their websites.
On this episode I’m responding to a listener comment on the blog. In all honesty, she was very kind in what she said, but didn’t shy away from taking me to task.
What was she concerned about? It was the SUBSCRIBE BUTTONS on my own website.
She pointed out that on my own website I only provide one subscribe option for my listeners - and it’s the iTunes subscription button.
The funny thing about that is that I’m NOT an Apple guy. I use Android. I love Android. And I really don’t like Apple products.
resources we talked about in this episode
Connect with me…
|Sep 13, 2016|
44: Do I Get More Podcast Subscribers by Sending Them to iTunes or My Website?
Podcast subscribers are important people to us podcasters.
They are the ones who make the show possible - I mean, very few of us would be doing a podcast at all if we knew that absolutely ZERO people were listening to our shows. Right?
Because we all want to get more listeners we should be continually asking ourselves questions about how to go about getting in front of our ideal audience and how to get them to subscribe. One of the questions I often get from clients about getting more subscribers to their podcast is this?
In the things I say on my show and the links I share, should I be sending people to iTunes, to my website, or someplace else? Which is most effective?
That is an absolutely GREAT question.
On this episode (it’s a very short episode this week) I’m going to answer that question from my perspective after working with over 40 clients over the course of this business (we’ve been in business since early 2013) AND from how I see it as a podcaster.
I’ll give you a hint… my answer begins with… IT DEPENDS…
Click the play button to find out what I recommend for getting more podcast subscribers… or maybe I recommend that subscribers are not your best goal.
Curious yet? It will take less than 6 minutes of your day. I promise.
here's and outline of this fun episode for you...
resources we talked about in this episode
Connect with me…
|Aug 03, 2016|
43: Libsyn: A Deep Dive Into the Features of an Amazing Media Host, with Rob Walch
Libsyn has been around for a very long time…
since 2004 to be exact - and has carved out it’s own massive space in the podcast industry. Hosting and delivering media files for some of the most popular and lucrative podcasts in history like Mark Maron, The Nerdist, and Dan Carlin’s Hard Core History, Libsyn is definitely the big dog in the media hosting backyard!
I’ve known about Libsyn for a long time. Heck, I’ve worked with the Libsyn interface for over 3 years now since about 90% of my clients are hosting their files on Libsyn. But it wasn’t until this interview that I fully understood some of the amazing things I can do for my podcast using the Libsyn interface.
And the list goes on…
Today’s show features Rob Walch, a newly inducted member of the Podcasters Hall of Fame and a very gracious guy to come on my humble show. Rob is the voice of Libsyn, serving as the Podcaster relations guy. In his words…
“I have the best job in the world. I get to talk to podcasters all day.”
Check out the outline below to see what we talk about on this episode… it truly is a DEEP DIVE into all the wonderful things you can do with your podcast when you host your files with Libsyn.
For a long time I’ve tried to experiment on my own shows to be able to talk from experience about how various platforms and options work. As a result, I’m currently hosting my media files in all sorts of places (you don’t want to know) . But in this conversation I was so impressed with the incredible things Libsyn has to offer, I’m in the process of switching my files over to Libsyn for good.
I know you’re going to be amazed by at least one thing on this episode. And I almost guarantee you that even if you already host your files on Libsyn, you’re going to learn something you didn’t know.
Here goes… enjoy this one with Rob Walch.
here's an outline of this fun episode for you...
|Jul 26, 2016|
42: Interview Valet: a Full Service Podcast Guest and Promotion Service
Interview Valet is a pretty cool service...
Tom Schwab and company are working hard to help people with a...
Get exposure through being a guest on podcasts where the audience is the EXACT people the person is trying to reach.
On this episode you're going to hear from Tom about how Interview Valet works. We talk about:
If you've ever thought that being a guest on a podcast would be a great way to promote your thingie-ma-bob - you're right, and Tom and the team at Interview Valet can help you make it a reality.
And if you need quality, vetted guests for your podcast - contact the folks at Interview Valet to get some guests for your show lined up.
Resources we talked about
www.InterviewValet.com - Go here to sign up to get guests on your show
www.InterviewValet.com/Podcastification - the special page designed just for you - the PODCASTIFICATION listener.
DIRECT DOWNLOAD OF THE EPISODE AUDIO
|Jul 19, 2016|
41: Another perfect audio recording solution – with Tim Sinclair of Ringr
I'm talking today with Tim from Ringer.
Ringr is one of the first apps available to do recordings native from each side of a distance conversation, but until now it's only been available as a smart phone or smart device app.
But no more.
Ringr is now available in a desktop version, which is very cool because that makes it possible now for podcasters or broadcasters of any stripe to record a distance conversation with the ability to include their entire recording "chain" - their own mic, their own mixer, their own processors, etc.
As you can tell, that's a great asset to anyone doing a show where quality is of concern. My conversation with Tim today centers around the new desktop app.
We chat about:
It's a great, short little conversation where Tim gives us the clear lowdown on a great option for recording conversations over distance. I think you'll find something very helpful in this one.
|Jun 01, 2016|
40: Monetize your podcast with Pinecast
There are only so many ways you can MONETIZE your podcast...
and my guest today is part of a team that is brainstorming and creating a new way to do it, including the integration of your media host into the monetization act.
Today I'm chatting with Matt Basta of www.Pinecast.com and he's going to tell us about all the bells and whistles of their podcasting platform in a way that enables you to "Focus on podcasts not funding." (That's their tagline, by the way).
On this episode we're going step by step down the page of their website, so if you want to follow along that would be really peachy and cool. Matt's going to give us the lowdown and I'm going to be asking the questions.
|May 31, 2016|
39: A new and simple way to get guests for your podcast (or to become a podcast guest)
If you do interview or conversation style podcast episodes, you know the pain and trouble that can come from trying to wrangle up a new guest every single episode.
Andrew Allemann felt that same pain and decided to do something about it.
In the spirit of Help A Reporter Out, Andrew has put together www.PodcastGuests.com (affiliate link) - a simple and easy way for you to submit your podcast and yourself to an online directory to receive offers for podcast appearances and to make your podcasting guest opportunities known to people who may be interested in sharing their expertise.
I think Andrew's come up with a brilliant idea here that's pretty easy to pull off - but most of all it will be very helpful to the podcasting community. Listen to the episode to get all the details.
|May 03, 2016|
37: Yet another incredible audio recording solution - with Josh from Zencastr
As you can tell, I am a huge fan of great audio recording solutions...
and there are more and more apps coming out that are so helpful in getting those long distance recordings down with almost flawless sound quality.
Technology marches on.
This episode covers yet another of those recently developed apps that's proving to be super helpful for the podcast community.
I'm talking today with Josh from Zencastr - in my opinion one of the cleanest and easiest to use apps that is out there.
On this episode Josh and I talk through how the app idea and development came about, how he created it, what it can do (step by step) and how you can get in on the beta testing so that you can get a discount when Zencastr goes to a paid model in a very short time.
You gotta' hear this one. It's a great episode. (Recorded using Zencastr - BTW).
|Mar 16, 2016|
36: Multiple podcasts at once: Is it a good idea? with Daniel J. Lewis of The Audacity To Podcast
Is it a good idea to publish more than one podcast show at the same time?
Should you produce multiple podcast shows at once?
To some of you the idea sounds really exciting.
To others, you think I'm crazy even to ask the question.
Maybe "crazy" is the right word, because...
I have to admit that this particular episode of the podcast is purely a selfish endeavor. That's because I've been considering starting a second podcast or maybe even a third.
I've got all these ideas banging around my head, and I wanted to talk to someone who has actually done it and has learned the hard lessons and has good ideas about how to avoid the pitfalls.
I invited Daniel J. Lewis of "The Audacity To Podcast" onto the show today.
Daniel is not only an experienced podcaster in his own right, but for this conversation what mattered most is that Daniel has produced and is currently producing multiple shows at the same time.
He's the kind of guy I wanted to chat with about this issue.
On this episode you'll be hearing:
This was a very interesting conversation, especially for me since I'm considering a couple of new shows (yes, I'll let you know what those are in the days ahead).
|Feb 23, 2016|
35: A podcast hosting made simple – SHOUTENGINE
Podcast Hosting is one of the basic things you need to get in place if you're going to start a podcast.
And there's lots of great services out there.
Today's episode is focused on a relative newcomer to the growing list of podcast hosting solutions out there, ShoutEngine
Chris Hayes, one of the founders of Shout Engine says that he got started building their media hosting platform because he was a bit... uhhhh... miffed about the way stats were counted in traditional platforms.
What has resulted is a VERY accurate accounting of downloads and listens for each ShoutEngine hosted episode, an amazingly strong SEO optimization that often gets Shout Engine hosted episodes ranked very, very high in Google and other engines, AND a hosting platform that is very simple, easy to use, and FREE up to a pretty substantial level.
They'll also give you a basic but modern-looking webpage that you can use for your podcast website.
And if you move into a paid account, you won't pay for your hosting space, only bandwidth.
It's a pretty intriguing idea and you'll enjoy hearing how Shout Engine works. You just might want to try out one of their free accounts to take it for a spin (I think I'll be doing that soon).
I think this is a great option for anyone, but especially for those who are not sure if podcasting is something they want to really invest in.
ShoutEngine's free account option would allow you to try it out on a substantial level to see if podcasting is something you want to stick with over the long haul.
|Feb 03, 2016|
33: Podfading: What I’ve learned working with over 20 clients
The Podfading spectre is alive and well.
I've done my share of sporadic publishing of my show. If you've listened for any amount of time, you know that to be true.
On this episode of Podcastification I'm going to chat a bit about the things I've learned from my personal experience and the interactions I've had with over 20 clients in my podcast production and show notes business.
There's a lot more to podfading than you think, and I think there are even some ways it can be a good thing
Find out more on this episode.
|Dec 22, 2015|
32: Podcast music that is LEGAL for you to use!
Podcast music is something that makes a show stand out... in good ways and bad ways.
Your podcast can STAND OUT in a bad way if YOU USE COPYRIGHTED MUSIC AND GET SUED.
Your podcast can STAND OUT in a good way if you use music that makes your audience think of you, and ONLY YOU!
So where can you find podcast music that is legal and gets you noticed in the good way?
That's what I'm going to cover on this episode of Podcastification... here's the links to the sites I mention:
ROYALTY FREE MUSIC (means you pay a small fee, download the music, and use it. But others can use it too)
CUSTOM MUSIC (means you pay for something that is only for you... often you'll have to pay extra for a license to own it as well)
We do custom podcast music based on tracks you like. You get:
we do with the podcast music track you didn't choose?
We keep them in a "hopper" for people to buy at $99 per track. Same usage rights. Same sole ownership rights.
If you'd like to listen to them, you can go here to do that!
|Dec 01, 2015|
31: 1 thing you should ALWAYS mention on your podcast episodes
Today I'm going to tell you to do something every single time you publish a podcast episode that I have NOT always done.
That's part of the force behind why I think this is so important.
If I don't always do it, I'm pretty sure you don't either...
and it's a powerful way you can help your audience share your episode with people in their circles.
1 thing you should ALWAYS do on your #podcast episodes
Are you curious? You should be... this is good stuff.
I'll give you a little hint...
Want to know more? Listen in...
And THANKS for listening... I'd love to hear your comments below.
|Nov 24, 2015|
30: Crafting GREAT Episode Titles
Episode Titles are a lot more important than many podcasters think...
Most of us are done with:
And THEN we think about what to call this thing we just recorded.
But episode titles deserve and NEED much more attention than that.
In this episode I'm going to give you 5 thoughts on why your podcast episode titles are much more important than you think.
I'd love to hear your comments below!
|Nov 17, 2015|
28: YET ANOTHER way to repurpose your old podcast audio
Is your old podcast audio doomed to obscurity?
As you may know from listening to previous episodes of Podcastification, one of the things I absolutely HATE about podcasting is that I create this great audio content (one of my shows has over 90 episodes of past interviews and instruction) and once it has it's initial blast of buzz, it's gone into the realms of internet obscurity.
I hate that. But I love it at the same time.
Because it gives ME the opportunity, the challenge, the HIGH CALLING to get those episodes BACK into the light of day - somehow.
In this episode of Podcastification I'll be revealing to you ONE MORE way that you and your team can get your old podcast content repurposed to be of benefit to your audience once again.
It's short - and worth listening to.
And if you'd like to talk to me about doing this very thing for you... it's part of what my team does. You can contact me at Carey(at)PodcastFastTrack(dot)com
|Oct 13, 2015|
27: The one hack to “must listen” podcast interviews
If you really want to be a top guest interviewer, this is all you need.
I've been doing podcast interviews for some time now and this tip somehow alluded my notice.
Until I read about it on the Vimeo blog. You can find the post that inspired this mini-episode HERE.
So listen in to this episode of the podcast to discover this simple trick to make your interviews engaging and powerful.
|Oct 06, 2015|
26: Increasing the lifespan of your podcast episodes with social media
One of the things I HATE about podcasting is that my episodes might have a good run of listens when they're first released...
And then they seem to drop off the face of the earth. I've come to realize that the content I'm creating deserves a longer life-span than that. And it's up to me to make sure it continues to add value to the lives of the audience I'm trying to serve.
In this episode of Podcastification I'm going to explain how I go about using social media, and social media management systems to schedule out my content in a way that keeps it breathing long after the initial "splash" of it's publication date. It's not a perfect system and I'm still working out things every week, but I believe it will help you.
Resources mentioned in this episode:
Contact me with your tips, tricks and suggestions about reviving your old podcast content. Carey (at) PodcastFastTrack (dot) com.
And if you're a social media expert who knows how to make this stuff work incredibly well, contact me. I'd love to feature you on the show!
|Sep 25, 2015|
25: Who listens to podcasts? Survey results you can use to determine your podcasting strategy!
Podcasts are THE new media of the masses... and it's only growing!
That's my interpretation of the results Edison research released from their January/February 2015 survey.
Why would I say that?
It's a survey filled with insights regarding the general target market of EVERY podcaster...
and it gives plenty of info on how you and I can increase the likelihood that our podcast is found and listened to by people who WANT the niche information we have to distribute.
In this episode, I outline the findings of the survey, and what I think it means for podcasters.
The Podcast Consumer 2015 from Edison Research
|Sep 22, 2015|
23: Show notes: Step 3 – Writing social media blurbs to promote your podcast (and how to craft a great title)
This is the 4th of 3 posts on "SHOW NOTES" - hear the previous entries here
Our show notes creation also includes social media blurbs...
That's what we call them anyway.
These are a combination of tweets and paragraphs, based on the episode content that we'll use to drive traffic to that specific episode.
Do you get what we're trying to accomplish here?
We've got to do MORE than just create it, publish it, and then let it languish in internet obscurity! We've got to promote the show!
We choose to do this for every one of our show notes clients WHILE we're creating the show notes themselves because it's the most natural time to do it.
And our SECRET SAUCE is that much of our show notes material can be REPURPOSED (one of our favorite words) into the social media shares.
So we're not really creating new stuff for social media, just reusing and modifying the stuff we've just made when creating our show notes.
Do you follow?
Here's an example of how we create our social media blurbs from our already existing show notes content:
This example is taken from the show notes we produced for one of our clients - Scott Voelker who does an Amazing show called "The Amazing Seller."
Here's a paragraph and header taken from the show notes we created for one of Scott's episodes:
WHY WOULD AN AMAZON SELLER WANT TO SET UP HIS OWN ECOMMERCE STORE?
Steve Chou thinks it’s a must for every Amazon seller to eventually move beyond Amazon to set up their own ecommerce store. There are many reasons, but two of the greatest are #1 – the ability to create your own promotional content, and #2 – the ability to capture your customer information and follow up on them during and after the sale. He’s found that ability alone to be a significant source of conversions for his products. If you’ve been thinking about setting up your own ecommerce sales platform for sales outside of Amazon, don’t miss this episode.
To create a "social media blurb" for from this paragraph, it's a bit of copy and paste and a dab of reformatting to include hashtags. Below is our finished "social media blurb."
Why would an Amazon seller want to set up his own #EcommerceStore? Steve Chou thinks it’s a must for every #AmazonSeller to eventually move beyond #Amazon to set up their own #ecommerce store. There are many reasons, but two of the greatest are NUMBER 1 – the ability to create your own #PromotionalContent, and NUMBER 2 – the ability to capture your customer information and #FollowUp on them during and after the sale. He’s found that ability alone to be a significant source of #conversions for his products. If you’ve been thinking about setting up your own ecommerce #SalesPlatform for sales outside of Amazon, don’t miss this episode.
As you can see, we did a few basic things to make a social media post from our show notes paragraph:
|Sep 08, 2015|
22: Podcast Show notes – Step 2 to making them epic!
Quality show notes matter!
Two episodes ago, I tried to convince you that you need to take the time to create quality show notes. If you missed that episode, you can go to www.PodcastfastTrack.com/20 to hear my reasoning.
In the last installment of Podcastification I showed you the first step my Podcast Fast Track team takes to begin the show notes creation process. It included:
If you missed that episode, you can find it at www.PodcastFastTrack.com/shownotes2
Today I'm going to take you into the next step of our show notes creation process - The 500 word summary of the audio content.
Remember, if you've followed my formula so far (covered in the last two episodes), you've already got 2 vital steps done:
So let's dive in...
Why include a 500 (or more) word summary in the show notes?
The main reason is really two reasons:
ONE: To give your readers a true TEASER (keep that word in mind... )a TEASER of what they will hear in the audio content!
You want your show notes to draw you reader IN to becoming not just a reader, but a LISTENER to the audio, which is where the true value is.
500 words is about right to do that in a way that reveals JUST ENOUGH, but NOT TOO MUCH.
TWO: 500 words is just about right to get some search engine attention.
Any shorter, it might be seen as an invaluable resource.
Any longer, it could be TMI (too much information).
500 words is just like the baby bear's porridge that Goldilocks ate... JUUUUSSSTTTT RIIIIIGGTTT!
And before you get too anxious about the word count... let me put your mind at ease: WE NEVER COUNT THE WORDS!
500 is our target. We write what we need to write. We usually go over or under just a tiny little bit.
What to include in the 500 word summary for your show notes...
There's a handful of important things you need to include in your show notes. We choose to include most of these in our 500 word summary:
Why do we include these things?
KEYWORDS - it's obvious. We're trying to get the show notes post to rank for organic search traffic which in turn might lead to new listeners/followers.
DEEP LINKS - linking throughout your own website to RELEVANT content improves your SEO juice.
OUTBOUND LINKS - again, SEO is improved if you demonstrate that you're writing for your readers, providing them value, even if that value is NOT ON YOUR WEBSITE! But make sure the outbound links you include are to reputable sites, not some junky, spammy, ad-filled site.
HEADINGS - Why? We want the post to be scannable (since most people nowadays scan websites instead of reading them). Headings break up the content, highlighting some of the most important topics (hint: keywords), and ENTICING the readers to become listeners.
SHORT PARAGRAPHS: Did you get the operative word there? SHORT! We put these under each heading as mini-blurbs of what the heading-topic covers, and we do our darndest to write it in a way that makes the reader WANT TO LISTEN...
|Sep 01, 2015|
21: Show notes: Step 1 to making them epic
There is a two-fold problem when it comes to writing truly epic show notes
Good show notes have to be optimized, which takes a certain degree of expertise.
As with any blog post or web page, optimization includes some or all of the following:
All of that takes extra time, which most podcasters don't have.
I know the headaches of being a part-time podcaster. I began doing my first podcast as part of a side-hustle while I was working full time at another job.
I also know the headache of having to do something like show notes when there appear to be so many other pressing things to make my full-time business more profitable and effective.
So if you want to do quality show notes, there are only two solutions:
I don't know any other solutions.
This episode of Podcastification is all about the first of those two options. I want to equip you by sharing the system the Podcast Fast Track team uses to write quality show notes.
So, here we go into the process...
Create a bullet point outline of the episode as you do the edits on your recording.
I know there are a variety of approaches to recording a podcast. Some of you create a bullet point outline to begin with that serves as the talking points of your episode. I've talked about how to do that that on a previous episode. You can find that at www.PodcastFastTrack.com/PodcastScript. If that's how you approach your podcast recording, you've already got this step done. Congratulations!
The reason the Podcast Fast Track team pulls out a bullet point outline first is because it's the easiest and most effective thing to do while editing.
Did you notice that I said we do all this while editing?
That may sound like crazy multi-tasking, and in one sense it is. We search high and low to find people skilled at both audio production and writing so we can optimize our process in this way. If you know someone like that, I'd love to hear from them (firstname.lastname@example.org). Making this a high priority enables us to make the entire process faster without sacrificing quality.
If you're going to take this approach (pulling out bullet points while editing) , it will require you to develop the skill of listening for audio that needs to be edited while you ALSO listen for changes in topic. You can do it, it's really not all that hard. After 2 or 3 times, you'll have it down. A tip to make it easier is this: On interview style shows, the questions the host asks usually indicate a topic worthy of its own bullet point.
One other thing:
The Podcast Fast Track team also inserts [TIME STAMPS] on the bullet point outline. That means one additional...
|Aug 25, 2015|
20: Show notes: The top 4 reasons your podcast needs them
Creating quality show notes for a podcast episode takes time... is it worth it?
I've heard all kinds of opinions about the subject...
The truth is there's no one-size-fits-all answer.
But as a podcast producer whose company PROVIDES SHOW NOTES for many of my clients, I'm going to try to convince you that there is more reason TO create show notes than there is NOT to have show notes.
Here are my top 4 reasons you should consider show notes a necessity.
Show notes provide text-based content for search engines to find and display for people searching for the topics you cover in your show.
In case you didn't know, Google, Bing, Yahoo, and other search engines don't have the ability to crawl through the audio of your podcast and pull out keywords and topics in order to discover what your episode is about.
They rely on YOU to tell them what the audio is about, so that they can in turn tell the people searching for those topics.
That's one of the most important things good show notes do.
Now that doesn't mean that you can any old thing onto your site as show notes and expect the search engines to feature it.
You have to employ proper web-writing techniques that optimize your show notes for search engine ranking... which IS part of the difficulty of writing good show notes (which I'll address more fully in a moment).
But if you take the time to do that, you'll be creating the most organic way for people to find your episodes and become familiar with you and your podcasting brand.
On a side note, show notes are one more source of content. It's like another hook in the water. The more content you have out there, the greater your chances of landing that big client or raving fan.
Show notes provide one of the simplest ways for your listeners to locate the resources you mention.
The reason you're producing a podcast in the first place is to provide value to your listeners - right?
It's of tremendous value to make it easy for your listeners to benefit from the things you highlight or promote on your show. Here are some examples:
Now, some people have said,
I include all that stuff in the description of my actual MP3 file already. My listeners can find that information there.
That's a valid response, but let me ask you a couple of questions related to that:
All that to say... show notes are one of the most natural ways for...
|Aug 18, 2015|
19: Better podcast audio from a bad room, 5 Tips to improve it NOW
A bad recording space can ruin your podcast audio.
Yes, I said, "ruin" it.
What makes a room a bad place to record? There are many things but here's a list of the TOP 3 room issues, that I'm going to help you address in this episode:
All those and more cause the sound waves your voice is producing to bounce around the room, creating echoes and residual noise that your microphone can (and will) capture.
Once I've stated these 3 issues so clearly, the solutions to them are pretty obvious - but I'm going to walk through my favorite ways to solve them.
Then before we finish, I'm going to cover some extra steps you can take to take serious control of your sound quality.
1. Get out of that large room
Think of it this way:
The more space there is between your mouth and the walls of your room, the more distance the sound wave has to travel.
And as sound waves travel, they get wider, like ripples in a pond.
That means by the time they hit that wall 15 feet across from you, they have a LARGER profile.
Then they bounce off the wall and head toward another.
Eventually you'll have lots of large sound waves, bouncing from wall to wall, and into each other, causing an echoing nightmare from an audio quality perspective.
The solution is simple: Move your recording space into a smaller room.
The less square footage, the better.
2. Get rid of the hard surfaces
Of course you can't remove walls and windows, but you can add things to the room to make them less hard.
Simple things like:
Get creative here. Anything you can do to make hard surfaces soft will make your room a better recording space.
Some people go all the way and purchase acoustic foam to hang on the walls.
And it doesn't have to be expensive stuff. You can use eggshell type foam mattress toppers if that's all you can find.
It may not be "studio quality" foam, but it beats the hard wall you have now.
In all honesty, that's what I've got hanging on my walls right now.
TRUE STORY: When I first began podcasting the only place I could set up my desk and studio was in our walk-in closet. I didn't know it at the time, but that was the best move I could have made, acoustically speaking. The hanging clothes and small space made it an ideal place to record.
3. Cover the floor
If the only thing you did to improve your podcast's sound quality was to cover your hardwood or stone floor with an area rug, you'd be amazed at the difference it makes.
And it doesn't have to be a hideous shag rug, just a normal area rug will do the trick.
When you do this you're eliminating the effect of one of the most sound-reflective hard surfaces in your room.
The echo will diminish. The "room noise" will decrease.
Extra steps you can take to improve the sound quality of your podcast studio
These extra steps have to do with changes you can make to the equipment you use.
You might be thinking about the dollar signs the moment you hear that, but I'm going to give you a couple of options that don't have to be expensive.
Change your microphone
You don't necessarily need an expensive microphone, but you do need the right kind.
There are two basic kinds of microphones - condenser microphones and dynamic microphones.
What you want for podcasting is a dynamic microphone.
The reason is in
|Aug 11, 2015|
18: A little known shortcut for Libsyn and WordPress users that will save you time
Libsyn is one of the biggest names in podcast hosting. Wordpress is one of the biggest names in websites.
Put them together and what have you got? A great combination of experience, efficiency, and effectiveness in getting your podcast audio out to the world.
But most of you know that.
Most podcasters who host their media files on Libsyn upload their file, add the title and description fields, and then publish the episode, grab the link, and insert it into their Wordpress site.
That's great. It works great. No problems.
However, if you're doing it that way you might have noticed that you're essentially posting your content twice - once to Libsyn, then you copy the download link and paste it in on your Wordpress site along with another copy of your show notes or blog post?
As I said, that's great. It works great. No problems.
But what would it do for your workflow if I told you about a way you could publish once on Libsyn, and not even have to touch your Wordpress site - and the content would publish there automatically?
For me, a solution like that would cut out an entire step and save me 5 to 10 minutes PER PODCAST EPISODE!
That's exactly what Libsyn has created with what they call their "On Publish" solution.
The good folks over at Libsyn have created a way that you can publish your entire blog post or show notes on their site, using the Libsyn interface and it will transfer directly to your Wordpress blog when you hit "publish."
Almost every function you have within the WordPress dashboard can be set up in Libsyn so that when the post publishes on your WordPress site, it's just like you want it.
How do you set this up within your Libsyn account?
It's a bit to involved for me to walk through every step of it in this episode, but I'll tell you that it is done through the "Destinations" section of the Libsyn interface, and you'll have to install an additional plugin to make the player render properly on your site.
But I don't want to leave you in that kind of a lurch, so I'm going to point you to a great video tutorial the folks at Libsyn have created to walk you through this amazing feature.
One little disclaimer...
Though all this sounds wonderful in terms of time savings, and it is... it will require some front-end work on your part.
If you're using Blubrry PowerPress to generate your feed you'll have to switch to the Libsyn feed entirely for the OnPublish option to work properly. The Libsyn support team will happily walk you through that process. You can contact them at support (AT) LibsynSupport.com.
You will also need to set up what is known as a "301 redirect" which tells iTunes and the other directories that come looking for your old podcast feed, to go get it from Libsyn. Again, when you get to that step, the Libsyn team will be delighted to help you out. support (at) Libsyn.com
|Aug 04, 2015|
17: Recording Skype calls for podcast audio
**THIS EPISODE CONTENT IS OUTDATED**
Skype is one of those applications that has changed the world.
Seriously, think about it.
Most people listening to this podcast didn't grow up with the ability to video conference with a person across the globe.
Now, we do it almost daily.
For podcasters, Skype has become a great asset, enabling us to connect with experts around the world for interviews and conversations, all with the click of a couple of buttons.
Maybe you're new to podcasting and don't know how to record a call using Skype.
Maybe you're an old-timer who is considering a switch to a better option.
In this episode I'm going to walk through some of the 3rd party applications that enable you to record Skype - both audio and video - and provide links to all of those resources so you can check them out and make up your own mind.
Third party applications to record Skype calls.
First, understand that when I say "third party" applications, I mean software programs that are not developed or distributed by the folks at Skype. These software packages come from other folks who have found a way to connect to Skype and record what is going on through it.
Here's my list:
Amolto Call Recorder for Skype - http://amolto.com/ - Windows only
I've never used this program but it appears to be pretty good. With Amolto you can:
That's all in the free version. The paid version includes video recording and a bunch of other stuff for $29.99 per user. Find out more at http://amolto.com
Callnote Premium Call Recorder - https://callnote.net/ - Windows and OS
This program is for Windows and MAC and records video as well as audio. Here's the features:
Ecamm Call Recorder for Skype - http://www.ecamm.com/mac - OS only
There are two versions to this one - demo and full. The demo version is free, but puts a "DEMO" watermark across your screen. The full version is $29.99 U.S.
Evaer - http://www.Evaer.com - Windows only
G-Recorder - http://g-recorder.com -...
|Jul 28, 2015|
16: How to eliminate filler words in your podcast without editing
Um.... You know, like, those filler words.... uh... we all, like... use when we speak... are uh... practically... like, the worst!
Almost every person who speaks uses filler words of one kind or another.
It's mostly done out of habit and without us even realizing that we're doing it.
When it comes to your podcast... those filler words can really become, like, irritating to your, um.... uh... those people who listen to your show!
So how do you cut out those habitual filler words?
That's what this show is all about.
Most of you don't know my whole story. But that's OK, I'm about to fill you in on some of it.
For over about 20 years I spent my life serving as a Pastor in a local church.
The only reason that's important is that if you add up all the times I've spent before audiences, speaking, teaching, preaching, leading meetings, and all that... it's probably pretty close to the amount of words a woman uses in one day.
So I've had a lot of practice learning how NOT to use filler words.
That doesn't mean I'm in any way... uhh.... cured of the problem.
It just means that I've learned some tricks to help me keep the filler words from filling those gaps in my speech that often get filled by filler words.
And I'm about to tell you my top 6 ways to get rid of them.
Getting rid of filler words
You can't get rid of something or stop doing something if you're not fully aware of its existence. So here are some ways you can go about analyzing how much you use filler words, and what filler words you're using.
Once you've got this figured out, you're ready to move on to tip #2.
It's obvious that we don't use filler words because they are needed. So why do we use them?
That last one is HUGE. Silence feels negative to us, especially if we are the ones providing the content everyone else is supposed to listen to (like in a speech... or a podcast).
But the reality is that silence is NOT a negative thing. Appropriately timed and placed silences... like that one, serve to keep attention and accentuate what we're saying.
More on that one in a minute, let's move on to tip #3.
I learned this one in my own public speaking experience. It's like a math or science formula where one side of the equation always, ALWAYS balances out the other:
More preparation = less filler words
Less preparation = more filler words
So ask yourself, "How prepared am I? Am I ready to record this podcast episode?"
I'm not suggesting that you script out every word of your...
|Jul 21, 2015|
15: 2 Simple ways to get the best sound quality on guest interviews
Sound quality really, really, really matters for your podcast show.
If you want to know how much I believe that to be the case you should go back and listen to Podcastification episode #2 - www.PodcastFastTrack.com/2
One of the most difficult places to ensure that the sound quality is the best it can be is when you are doing guest interviews or having a conversation with a guest to the show.
When you introduce a person to your show who is not familiar with audio production or sound quality issues - you've just introduced a whole slew of variables into your show that can seriously impact the sound quality.
Some of the more common sound quality issues a guest can introduce to your show are:
Etc., etc., etc.
In this episode I'm going to take just a few moments to run through some of the simplest remedies to most of those problems.
Remedy #1: Prepare your guests
If your guest doesn't know anything about sound quality and what it takes to get good sound quality in an audio recording, it's your job as the host to kindly and briefly educate them.
Now I know this is a contested point. I heard one podcaster say just a week or so ago that he doesn't want to add any additional burden to his busy guest's schedule by asking them to do anything extra before the recording. I get that - but I disagree.
If the people you're interviewing care anything about their own brand and image, they will appreciate you helping them sound the very best they can for your audience - which may at least in part, become their audience after your interview.
So what I usually do to prepare my guests is this: I send them a one-page PDF document that outlines some of the issues that I need them to take care of BEFORE we start recording. I know other podcasters who create a page on their website with the same information, to which they point their guests ahead of time.
You can find a copy of my PDF document which you are free to tweak and make your own, HERE.
But so you don't have to wait to download it... here's a quick blast through the document to give you an idea of the kinds of things I include:
FOR MY GUESTS
I can't thank you enough for being willing to come on my show. I'm confident that your experience and expertise will be of great value to my listeners. I just wanted to give you a quick bullet list of things that you can do to prepare for our conversation. I want you and your brand to be represented in the best possible light, so please read through the list below and make any of the suggested adjustments you are able to make prior to our conversation. Following these suggestions will enable us to make the most of our time.
|Jul 14, 2015|
14: How to create call to action links for your podcast
It's frustrating when you're listening to a podcast while driving or jogging and the host mentions a link of interest or a call to action and you have no way of grabbing it for later!
You know what I mean?
You've got to go back and listen to the episode or go to the podcast website and hunt down the shownotes in order to find that link.
What if there were an easier way?
As you might imagine, there is. It's a method that makes the links mentioned in a podcast episode LIVE, so the listener can click on them immediately and go right to the site!
How do you get this great functionality? You've probably already got it and may not know it.
It's in the description that you add to the tags of your actual mp3 file, or in the description that you include when you post the file on your media host.
How does it work? I'm about to tell you...
But before I get into that I want to thank someone who left a rating and review on iTunes - NancyBeginnings - thanks so much for your kind words. It's my prayer that the show continues to be helpful to you!
The power of links within your media file description
Most podcasting apps, or pod-catchers as some folks call them, have developed the functionality to allow links that are included in an audio file's description, to be "live" within their app.
That means that if someone hears a link you mention on your show - say it's your show notes page - and they want to check it out, all they have to do is check out the description of that episode and there are the live links they can click to go directly there.
No more waiting!
No more jotting down notes to remind you about links you need to visit later!
You can go right to the link the minute you hear it.
But what does this mean for YOUR show's call to action?
It means that if you're smart - and you're listening to this show so I know you are - you'll add links to your mp3 file descriptions and media host accounts so that your listeners can go directly to your links.
It's really a pretty simple thing, wouldn't you say?
Here are my "best practice" tips for including these kinds of links in your show's call to action
#1 - Be sure you have a call to action
Don't just pump out audio - encourage your listeners to do something with it. Some of the best things they can do center around community and interaction.
The more you are able to become a "real person" to your listeners by relating and interacting with them, the more they are going to know, like, and trust you - which is the main obstacle to getting a raving fan base for your podcast.
So make sure you have a call to action - and give them specific links to use to take that action.
#2 - Include the actual link, not just an "anchor-text" link
Do you know what an "anchor text" link is? It's a link that is coded into the text so that you only see the text with an underlined hyperlink and not the actual link (http://....)
Anchor text links are cool for web writing but are not always the best on a practical level for the kind of thing we're talking about here.
Here are some reasons why...
|Jul 07, 2015|
13: How to use and set explicit tags for your podcast and its episodes
The explicit tag for your podcast is a really big deal
Free speech is a big deal in the U.S. - which is where I'm broadcasting from, and I'm not one to say that you or anybody else can't say whatever you want to say in whatever way you want to say it.
BUT it's only common sense to realize that people or companies who provide the platforms upon which you say what you want to say in the way you want to say it have THEIR right to limit what you say over THEIR platform.
Did you get that? It's THEIR platform. They get to make the rules - and they do. They have created criteria you must agree to if you're going to use their platforms to make your content available to people.
For some reason it's easy to forget that web services like Apple Podcasts and Stitcher, and even Facebook for that matter, are THOSE kinds of platforms. But they are.
Today's episode is focused exclusively on the "explicit" tag in Apple Podcasts.
You may think this doesn't apply to you... after all, you keep your show clean all the way around. That's great. You may be right that you'll never have to deal with this issue at all.
But what if some day you have a guest on your show who's native language in the 4-letter-word? What are you going to do then?
Some folks would beep out every instance. That's cool if that's what you want to do.
But what if it's not as bad as all that? What if they only use one or two colorful words and they actually lend to the emphasis or context of what they're saying?
That might be a good time for you to know how to use the "explicit" tags the right way, on an episode-level. That way you can label that ONE episode "explicit" and the rest can keep their "no rating" or "clean rating" tag intact.
Did you know you could do that? Label JUST ONE episode with "explicit" and leave the rest of your show non-labeled or clean?
You can. Keep listening and I'm going to tell you how to do it using two of the most popular avenues - Libsyn and Blubrry.
Before we get into the details, let me say this:
I'll be referring to some very specific functions inside the Libsyn interface and the Blubrry PowerPress plugin - and being an audio podcast I'm going to do my very best to describe exactly how you can find them. But in case you need to see the visual or re-check what I say, you can find all those sorts of things in the show notes for this episode. They'll be at www.PodcastFastTrack.com/13 OR www.PodcastFastTrack.com/explicittag.
OK - let's get going
Why the "explicit" tag is important
I covered this a bit in the last episode but let me quickly sum up...
The "explicit" tag's main use is two-fold:
I'm not going to go into a lot of detail about that but I will quickly tell you that if a parent sets their parental controls in iTunes to block explicit content and little Johnny downloads your show that is NOT tagged as "explicit" but it DOES indeed have explicit content - you've just made an enemy.
And they may complain to iTunes.
And your show may get the boot.
Find out more about iTunes Parental controls
OK, let's move on...
What qualifies as "explicit" and what doesn't qualify as "explicit"?
Some people are a bit confused about this, so let's do what we can to clear it up.
Is one F-bomb considered explicit? What about the S-word, or the A-word, or a reference to the sex act?
It does get a bit fuzzy when you boil it down like that. And Apple doesn't give us any kind of specifics to tell us what THEY mean by explicit.
|Jun 30, 2015|
12: Get featured in Apple’s podcasts app – maybe
The content on this page is outdated. Apple has a NEW approach to this topic that is shrouded in mystery. Sorry ):
How would you like your podcast to be featured in Apple's "Podcasts" app?
It could be. Maybe. Possibly.
Of course the powers that be at the big fruit-endowed building in Cupertino, California are not about to let common mortals like you and me know exactly how they go about determining which shows are featured in their inbred... I mean, native podcast app.
But did you know... DID YOU KNOW that they do in fact tell us how we can increase the chances of our shows being featured there?
Really... I found everything I'm about to tell you on one of their LONG, SMALL-PRINT, IMAGELESS web pages. (https://www.apple.com/itunes/podcasts/specs.html)
But to save you the endless scrolling and the fine print - yes, it is VERY fine print on those Apple webpages...
I'm going to give U the skinny on how 2 get UR podcast featured on Apple's "Podcasts" app
How to get your show featured in Apple's "Podcasts" app
Everything I'm about to cover has to do with the information and items you provide to Apple when you submit your podcast. The good news is that if you've already submitted your podcast, you can always go back and update it.
Yes, you can. So if you hear something in the following tips that you think will enhance your podcast listing, get to it!
Here we go!
Produce compelling, new, or unusual content
Compelling: evoking interest, attention, or admiration in a powerfully irresistible way.
In other words, your show has to be interesting. So don't put together a ho-hum, run-of-the-mill podcast and then hold your breath waiting for it to show up in the features section of the Podcasts app.
You'll pass out before it shows up.
Here's a great example of something compelling, new, or unusual. Granted, it's produced by a Public Radio station with a staff, and budget, and other stuff you may not have. But maybe instead of viewing those as obstacles, you could look at them as opportunities for you to get creative and excel in new ways.
Anything's possible... Take my situation as an example:
Just over two years ago I was a full-time employee. Now I'm a self-employed podcast producer, entrepreneur, and author.
I'd never have dreamed it could be so.
But let's get back to your podcast and the Podcasts app...
Attractive, original cover art
You've probably heard this mentioned before but it is worth repeating.
Think about it... what gets YOUR attention when you're scrolling through the iTunes store looking for a new podcast?
The ones that have a boring, generic headshot, or text so small you couldn't read it with a microscope simply get skipped over.
It's not intentional. Nobody's prejudiced against those podcasters.
There's simply no eye-candy, no bling, no make-me-check-this-out podcast graphics 2 lure you in
And when it comes to what Apple considers "attractive and original" cover art...
|Jun 23, 2015|
11: Batch recording your podcast – save time, record better
How to do batch recordings to stay organized and save time
This episode is hands-on practical. If you apply the information you find in this episode, you'll find yourself having more time to do other things.
So... enough is enough
Here's my tips for doing batch recordings effectively
12 steps to effective batch recording
#PODCASTING TIP: Do some push-ups before you start your recordings. Find out why?
#podcasting tip: Clap your hands near the mic to create a visual edit point. More in this episode
|Jun 16, 2015|
10: How to go about repurposing your old podcast episodes
You've created so many episodes of incredible content over the years:
All of that and more... such great content you've produced over the years.
It's a pity that it could be sitting on some server, at the bottom of your archives, seldom being heard any longer.
How do you jump-start all that great, older content you have in your archives?
What is repurposing?
I don't want to assume that you know what I'm talking about, so here's my best stab at a definition:
REPURPOSING: The re-use of older content or material.
So, imagine looking through your podcast show archives... you might have 100, 200, or even 900 shows in there.
You want to figure out how to get the evergreen stuff (the content that still applies and will always apply) - into the airwaves again so that more people can benefit.
And I've got just the way for you use your old podcast audio in new ways.
I want to walk you through this idea I've had for reusing older podcast audio - and I want to challenge you to consider doing it yourself.
I'm even going to include an example of what it might sound like, using some audio from one of my old podcast episodes.
So stay tuned... you're going to love this!
Repurposing old content can be challenging
Before we move ahead, we need to be honest about the difficulties you're going to face if you try to repurpose your old podcast episodes.
You don't want your current audience to feel like you talk about the same things over and over... and repurposing sounds kind of like that. What if they've heard the episode before? What if it seems like "old stuff" to them?
Those are very real concerns.
But you also have to realize that there are also people who haven't followed you for very long. For them, repurposing could enable them to hear that content for the very first time. You don't want to withhold valuable, helpful information to potential new customers, clients, or listeners, just because you're afraid someone else might have heard it before - do you?
Could there be a way to walk that balance between boring the old timers and inspiring the new ones?
I believe there is.
The Quick Tips podcast repurposing strategy
I call this the "Quick Tips" strategy because I picture repurposing that old content in short, powerful, inspirational sound bytes.
Imagine quotes from past guests, from yourself, from webinars or teachings that motivate and inspire people.
They can serve as reminders, quick calls to action, productivity prompters that your listeners need to hear again.
If you're willing to serve as an inspiration and motivation to your listeners in an whole new way... keep listening.
EVALUATE YOUR OLD CONTENT
Let's imagine for a second that you do an interview style show.
Over the years, you've interviewed industry leaders, big names in your niche who have tons of knowledge and expertise to share with your audience.
If you were to pull out one of those old episodes and give it a listen again, how much of the content of that one episode do you think would still be applicable to your audience today?
Unless the sole focus of your conversation with that guest was the launch of a particular product, service, or book, my educated guess is that you'll be closer to the 80% mark when it comes to that episode's relevance for today.
Even if I'm being totally unrealistic in my estimation and you only come up with 50% relevance, you've got to stop and think through what that means for you and your audience.
You've got 50 to...
|Jun 09, 2015|
9: More about Spotify podcasts and getting your show known, with Rob Walch of Libsyn
This episode's content is outdated. :(
|Jun 02, 2015|
8: Spotify podcasts… how can you get on board?
The content of this post is now outdated! See current status of getting your show onto Spotify here.
|May 27, 2015|
7: Should you use a podcast script?
When I was 8 years old I didn't know anything about a "podcast script."
I mean come on, podcasting didn't even exist then. But that's when I first learned what a script was. I was in my first "real" play. A drama my church was putting on and somehow I got the lead children's part.
To me, the script was like a road map - a very clear outline of exactly what was going to happen in the play.
Can you imagine what it would be like if you tried to put on a drama but didn't have a script?
How would the actors know what it was about? How would they know how to act in conjunction with each other?
How would they know where the play was headed?
For a play, a script is a "must have."
What about for your podcast? Should you use a podcast script?
There's a lot of debate about whether podcasts should be scripted and I understand why.
Everybody has their own idea of what makes for a "good" podcast.
But I think you and I should approach the issue from an entirely different angle.
Whether or not you use a podcast script has nothing to do with what will make your podcast "good" or "bad."
It depends solely on the PURPOSE of your podcast.
Let's look at a handful of podcast "types" to see if a podcast script would be helpful in each case
THE LAID BACK PODCAST
There are shows out there that are intended to be informal, laid back, and easy going.
Often there are a couple of hosts who banter back and forth to make for a "fun" and relaxed atmosphere to the show.
There's a certain appeal to those shows because they tend to be more entertaining.
If a show like that may feel like it doesn't have much structure, but you can be sure they're at least going by an outline, but not a script.
That sort of loose direction allows for the free-flowing nature of the show that listeners enjoy.
THE INTERVIEW PODCAST
You know about these shows... there are thousands of them out there.
Somebody is featured as a "guest" and someone else asks them questions.
It's similar to the "laid back" show in that the outline is in the questions the host asks the guest.
Good interview shows benefit from the structure of the questions/outline while allowing for the flexibility that makes the show interesting and interactive.
If you need some tips on how to be a better interviewer, I've written about that before.
If you're doing an interview podcast, a script may be helpful, but could also serve as a straight-jacket, making the show far too wooden and inflexible.
THE "SALES" OR "LEAD GENERATION" PODCAST
Some of the podcasts out there are produced by a brand-name or company in hopes that their show will generate leads or sales for the company.
You know the kind I mean.
They often cover information related to their product or niche and include a soft sell encouraging you to check out their product.
Should this kind of show use a script?
I think this kind of show could definitely benefit from a podcast script for these reasons:
A podcast script seems a no-brainer...
|May 19, 2015|
6: My top 5 Interviewing tips for podcasters
Are you doing an interview podcast? Could you use some interviewing tips?
You're in luck... 'cause I'm about to give you some (and point you to some great resources to help you even more).
Interviewing seems like a pretty simple thing.
You ask a question. Your guest answers.
But there's a lot more to good interviewing than that... and it's not so much about what you KNOW as about what you DO.
I've carried on over 100 interviews on my previous podcast and have done other interviews live in various settings.
You've got to be able to "think on your feet" and keep the conversation flowing in a positive direction.
And in the back of your mind as you interview every guest, you have to be thinking, "Does this interview benefit my listeners?"
My interviewing tips
I'd love for my experience to be of benefit to you, so if you want to know how to interview - here are my top 10 interviewing tips!
Get organized before you contact your guest
Most people you're going to have on your podcast are professionals.
They've got a busy life and shouldn't have to suffer through your lack of organization.
So make sure you get your ducks in a row before you reach out to them.
Your guest will greatly appreciate a handful of things from you before you start.
Here's my short-list:
You're welcome to tweak my "For my guests" email I send to every interview guest.
What do you need to add to it?
Set a goal for your interview
Too many interviews are rambling romps through memory and anecdotes.
That can be fun but if you want your guest interviews to be tremendously helpful to your audience, I'd suggest you map out the end result you have in mind.
Why are you interviewing this particular person?
What do they have that your audience needs?
What would be the ideal, best-in-the-world end result to come of your interview?
Answer those questions and you're well on your way to making them happen.
That leads us to the next step:
Think through your questions ahead of time
The questions you develop should put you on a path toward your goal.
They are the way you chart the course to the end result you want.
Bad interviews come from unprepared hosts.
Don't be one of those.
|May 11, 2015|
5: A DIY Way To Get A Sponsor For Your Podcast
Get a sponsor for your podcast... go ahead, I dare you!
As you probably know by now, getting a sponsor for your show is not such a simple thing to do.
And on top of all of that... how do you actually get in touch with the actual decision-maker who can actually pull the trigger to sponsor your show?
In this post I'm going to walk you through an idea I had about how anyone can take their best shot at getting a sponsor for their podcast
ONE DISCLAIMER FIRST:
I've dreamed up the scheme you're about to read. I have not tried it.
But given the many clients I've worked with and the stories they tell about getting sponsors, I believe with all my heart this idea will work.
And it's not for the "faint of heart" who aren't willing to take risks. How about it, are you game?
What's a great sponsor for your podcast worth to you?
If you decide to try this approach, I'd love to hear from you.
The "get a sponsor for my podcast" experiment:
Have a show worth sponsoring
It should go without saying, but it doesn't - so I'll say it.
If your show quality is below average you don't have a hope of getting a sponsor.
A quick check-list to ensure your show has quality standards that any sponsor-to-be would be proud to endorse:
If U don't have these basics, don't hold UR breath about getting a sponsor 4 UR podcast.
Pick a company you'd like to see sponsor your podcast
Go ahead, dream!
This is your podcast we're talking about so aim high and choose a sponsor that would be the ideal, perfect, best-fit for your show.
Make it an industry leader who would put a powerful stamp of approval on what you're adding to the market.
Other than that, there are only a few "make sure"s I'd suggest:
This is your chance to choose your own podcast sponsor. Choose wisely
Create your own "advertisement" for that company's product
|May 07, 2015|
4: Configuring Blubrry PowerPress to Optimize Apple Podcasts Search
What about PowerPress?
In my last post I told you all about optimizing the ID3 tags in your actual mp3 files to benefit you in iTunes search.
UPDATE: Much of this post uses old terminology - just translate it in your head > "iTunes = Apple Podcasts"
But if you're using a WordPress site and are also using PowerPress from Blubrry, there are all kinds of options in your PowerPress plugin settings that iTunes can and will pull. Make sure you fill those out well.
Setting up your powerpress settings right can help you get found in iTunes search
Here's my take on it...
iTunes Subscription URL – This is the URL that you are given by iTunes. It's something like https://itunes.apple.com/us/podcast/name-of-your-great-podcast/idXXXXXXXXX. If you have lost your subscription URL, go into iTunes and search the store for your show. Once you find it, click the "view in iTunes" button. Once your program opens and your show comes up, right-click over your cover art (for Windows users) and choose “Copy URL”. Paste the URL into this field and remove the “?mt=2″ at the very end.
iTunes Program Subtitle – This is your Tag line or mission statement for the show. This is another good place to insert some keyword rich description. But again, be sensible about it.
iTunes Program Summary – Give a punchy, powerful, keyword-rich summary, but don’t get spammy about it. Make sure it fits your podcast and the keywords are used in full sentences.
iTunes Episode Summary – Leave “Optimize iTunes Summary from Blog Posts” unchecked.
iTunes Program Keywords – You can only insert 12 keywords separated by commas. Choose wisely. You can always come back and switch them out if you decide to.
iTunes Category – This is the genre of your show. Make sure you pick the best appropriate category for your show. Do Not choose "podcasting" or "podcast." That's for shows that are about podcasting.
iTunes Category 2 – Secondary category that fits your show.
iTunes Category 3 – Yet another category. Make sure you fill in all three categories.
iTunes Explicit – Choose "Yes" if you use cursing or speak about sexually explicit or violent topics in your episodes. If you don't use the "Clean" tag.
iTunes Talent Name – This is you. Your name (or whoever is the "talent" on the show).
iTunes Email – The email address where iTunes can reach you if needed.
iTunes New Feed URL – If you ever change your RSS feed, you'll use this.
Apple Podcasts Image - As it says, this is your cover art and should be 1400 X 1400 pixels. Insert the URL where Apple can find your cover art.
Apple Podcasts Episode Image – this is if you have episode specific images you are wanting to use.
RSS2 Image – again use your album art but make it a 300 x 300px image. You can use a larger size but it will be too large for most podcast players. Not a good end-user experience.
That's a lot of stuff! Does it really help in iTunes Apple Podcasts Search?
Imagine "Peter Podcast Listener" is looking for something...
|May 01, 2015|
2: Why audio editing and professional sounding audio really, really, really matter.
Audio editing is a MUST for your podcast
You'd expect to hear this from a guy who edits podcast audio for a living, but I'm going to say it anyway - your audio quality matters.
Like it or not, people make quick estimations about the resources they find on the internet, which means that their first listen to a less-than-quality podcast might easily be their last. In my experience (and the experience of many people I speak with), it's exactly that.
Compare your podcast to a movie
Think about the last "C" grade movie you saw.
Did you rush out to find more films by that producer or director? Doubtful.
Did you immediately begin gushing about the movie to your friends and family? Laughable.
You probably told everyone how terrible the movie was.
The same thing can happen to a podcast with less-than-great audio.
Your goal should be to make your podcast audio of the quality that people will eagerly rave about it in nothing but glowing terms.
Audio editing is about setting yourself apart
There are so many podcasts to choose from. Last time I checked iTunes (for example) there were over 250,000 shows on iTunes!
How are you going to make YOUR show one of those 5 or 10 that a person wants to listen to regularly?
Settling for poor quality audio is an unnecessary wedge between you and a potential fan. And why settle at all when great sounding audio is not all that difficult to attain.
There might be a niche audience in some obscure realm of the internet that really doesn't give a hoot whether you record in a studio or a cave, but you know as well as I do that's the exception rather than the rule.
The average podcast listener will not endure hissing, echo-y rooms, pops, and harsh "S" sounds for very long. Not only is it irritating, it can literally cause pain to the ears when headphones or ear buds are being used.
Then there's the "ummm" and "uhhhh" filler-words that are common.
I'm not throwing stones, we all do it (yes, even me). But why settle for the amateur feeling those speaking habits give to your show when you could remove them?
You'd sound more authoritative and professional and make the listening experience easier and more enjoyable.
Who are you podcasting for, anyway?
Approaching it that way is keeping the end-user in mind. THAT is what drives the "connection economy" nowadays.
If you stick to your guns about "not doing any audio editing" simply because you don't care about it (or you're too lazy), you're way too self-absorbed.
Get outside yourself. Think about your listener.
But that's a LOT of editing
And I know what some of you are thinking:
"Doesn't that level of editing make the conversation sound stilted or wooden? You know, like too much makeup on a pretty woman?" It doesn't have to.
A good editor has the intuition and skill to create the right spacing and pacing to keep that from happening. Maybe you could be that kind of editor...
For most podcasters, the problem with what I'm saying is that they don't have the expertise to do their own professional audio editing ("Which of the thousand audio effects should I use?") or the time it takes to develop it ("I'm busy enough already!").
I get that. It's a hard balance to achieve. You've got to make the decision based on your answers to a few important questions.
How to know if you should edit
|Apr 16, 2015|
1: Introducting Podcastification: The best podcast education money can’t buy
The best podcast education money can't buy... what does THAT mean?
It's my not-so-clever way of introducing you to this, my new podcast about podcasting.
Yeah, I know there are a lot of great podcasts about podcasting already going.
Let me assure you, I'm not trying to reinvent the wheel here, just trying to let you in on the lessons I've learned on my podcast journey.
And it is a DIFFERENT kind of journey. More on that in a bit...
Before we move on, let me pause to say a tiny bit about the podcast educators who are ALREADY out there...
The best podcast education out there is actually pretty good.
There are some powerful personalities and very knowledgeable coaches out there who are doing truly helpful, consistent work to help us all get a little bit further down the road. Since you're listening to a podcast about podcasting right now, you probably know all the people I'm going to mention. But I need to pay tribute to them for all they've done to help me along... so hold your horses while I wax eloquent here...
These are the guys who have rocked my podcasting journey
Cliff is the first guy to really make it big as a podcast instructor for podcasters. He's really done it well and I give him high marks. He's a man of integrity and I've enjoyed getting to know him through his podcast. If I ever have he opportunity to thank him in person, you can be sure I will.
If you've never listened to Cliff's show, Podcast Answer Man, you've just dispelled my doubts about extraterrestrial life... because you must be from another planet.
I've had a handful of email interactions with David over the years and he's a swell guy. He's really the very first guy who saw the need for education about podcasting and has occupied a very important place in the podcasting space for years. He runs www.SchoolofPodcasting.com if you're in need of help.
When was it Dave, 1995 that you started teaching people about technology and the internet? And he started "School of Podcasting" in 2005. As you can see, Dave has been at this podcasting thing a long time and has a thing or two to tell you about it.
If you've never heard David's shows (yep, he's got more than one... your classic overachiever), you're missing out. His relaxed manner and wonderful sense of humor are refreshing. Check out School of Podcasting, and Ask the Podcast Coach.
Daniel J. is the guy behind an awarding winning podcast - The Audacity to Podcast.
By award winning, I mean he won the "#1 technology podcast" in 2012 at the Podcast Awards. His show is full of tips, tricks, insights, thoughtful considerations, etc. I've chatted with Daniel a few times and even interviewed him once, and find him to be a likeable, helpful guy who really knows what he knows.
The first thing I have to say about Ray is that he's amazingly gracious and very helpful. In my beginning days as a podcaster I dunned him over Twitter more than once and he was always quick to respond, kind, and very helpful. He's got the...
|Apr 16, 2015|