Get Found, Get Funded


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Get Found Get Funded dissects common challenges for entrepreneurs. We offer strategic advice and insight, together with funding ideas, from experts in the startup ecosystem. Our mission is to create visibility, paths for growth and opportunity for entrepreneurs who are statistically under-represented.

Episode Date
Growth: Challenges of Scaling
Shizu Okusa, founder of Jrink, and Anne Mahlum, founder of solidcore, discuss how to scale and maintain the right level of intimacy with customers, audiences and the business team.
Aug 09, 2018
How Facebook Can Help Grow Your Business
The hosts meet with Facebook Public Policy Research Manager Laura McGorman to discuss the various Facebook resources, programs and tools they offer to help grow small businesses. Laura also shares some interesting research Facebook has conducted on women-owned businesses worldwide.
Jul 19, 2018
Business Position: How to Position Your Company In a New and Growing Sector (electronic gaming)
Kerwin Rent, CEO of EliteGamingLive, discusses his company and position with Gaytri Sarkar, General Partner of SportsVest, a blockchain based Sports Venture Fund. EliteGamingLive is a a STEM platform that works with students who love video games to get them interested in the STEM field. The guests and hosts discuss the ins and outs of the industry and how to tell a company’s story.
Jul 12, 2018
How do I grow my network and connections?
If your network is your ‘net worth,’ how do you build both, at the same time you’re growing your company? Vendoo founders Thomas Rivas and Josh Dzime-Assison talk with C’pher Gresham, Vice President of Seed Spot Communities about growing one’s connections while fund-raising.
Jun 28, 2018
Funding/Operations: "How do you vet what meetings you take and with whom to optimize your time?"
Time is an asset that entrepreneurs. Entrepreneurs finish most days with incomplete to-do lists. Growing a company requires a balance of focusing on the fundraising, business, strategic planning, networking, and nurturing team/self. In this episode, we talk to Emily Rotolo of SimpleForms, and get insight from seasoned entrepreneur Melani Gordon, Co-Founder and CEO of TapHunter
Jun 21, 2018
SBA Programs Support Entrepreneurs!
Associate Administrator for the Office of Capital Access at the U.S. Small Business Association Bill Manger meets with the co-hosts to discuss the variety of programs, resources and funding available through the SBA.
May 31, 2018
The Impact of Pitch Competitions on the Entrepreneur Journey
The ladies of GFGF have a conversation with For the F.E.W. Founder Kasi Nayles about her experience participating in her FIRST pitch competition in front of a live audience of industry specialists, developers, startups, founders and investors at SXSW. Black Girl Ventures Founder Shelly Bell joins the discussion to talk about why she decided to host the competition at one of the world’s largest multi-media conferences.
May 17, 2018
Funding: VC Backstage Capital Announces More Funds for Black Women Founders
Director of US Ventures at Village Capital Ebony Pope discusses the impact of Backstage Capital Founder Arlan Hamilton’s announcement of a new $36 million fund that will invest exclusively in black female founders, who earn less than 1% of all venture capital funding. Ebony highlights the work that Village Capital is doing to help underrepresented founders and how Arlan has set the stage and expectation for what’s next in the VC space for black women founders.
May 10, 2018
Navigating B2B Sales Process: Selling Into a Business
CEO Janice Omadeke of B2B startup The Mentor Method discusses with Henry Hernandez, subject matter expert in the business strategy and diversity inclusion space, how to address selling into Fortune 1000 companies. Topics include who to approach, how to engage, the timing of the sales process, and articulating value/ROI.
May 03, 2018
Funding: What does it mean to be a Venture-Backable Startup?
Angel Investor Lorine Pendleton and VC Sydney Thomas discuss what it means to be eligible for angel funding and venture capital. Co-hosts and guests discuss what angels and VCs look for, why an entrepreneur may or may not want to take part in this eco-system, and some alternative funding options.
Apr 26, 2018
First Quarter Roundup
Xina, Kristina and Aurelia take a moment to reflect on shows that aired in the first quarter of 2018 and highlight: key points from each show, descriptions of companies, founders and guests, and reiterate why entrepreneurs and others should make GFGF a part of their week!
Apr 19, 2018
How to Tackle a Complex Industry: Education Technology
Founder and CEO Reetu Gupta of Cirkled In, a platform that connects students with their ideal colleges and universities, meets with EdTech expert Greg Gunn to discuss the ins and outs of the industry, and how to better position her platform for sales and growth.
Apr 12, 2018
Finding Your Audience: How to Find Those That Believe In Your Mission
Discussion with Food Stand, a Public Health Tech Company that does Digital Health Behavior Change, about how to find clients, investors and other partners/stakeholders that believe in the whole of what the company is working on. Guest expert Caesare Assad, of Food System 6, a nonprofit accelerator that supports entrepreneurs transforming how we grow, produce and distribute food, weighs in on the industry challenges and opportunities.
Apr 05, 2018
The Power of Entrepreneurship for Returning Citizens
Guests Marcus Bullock, CEO of Flikshop and Katie Leonard, Founder of Zero Eight Three, discuss the power of entrepreneurship and employment for formerly incarcerated persons.
Mar 29, 2018
State of Women Entrepreneurs: A Discussion of Research
Dolores Rowen of the National Women’s Business Council discusses the recent review of research in the NWBC’s report “Understanding the Landscape: Access to Capital for Women Entrepreneurs”, the first of four groundbreaking reports that compile the best, unbiased research on women business-owners.
Mar 22, 2018
How Do I Seek Corporate Sponsors?
Guest expert Kimberly Strong, Co-Founder of Strong Connexion and former VP of Diversity and Inclusion at Target, discusses with Regina Gwynn, CEO and founder of TressNoire, how to approach corporations for sponsorships.
Mar 15, 2018
How Do I Describe My Business?
What Friends Do adds technology to what people in faith-based communities have been doing to coordinate support for their constituents in times of joy and in times of grief. But how does one explain a platform to help coordinate everything from casserole delivery, transport services and gift certificates to: a) individual users, b) organizations that might use/refer, and c) investors?
Mar 08, 2018
Pro Forma Financials: What They Are and Why They Are KEY to Your Business
Guest expert Carlos Careaga discusses with co-hosts the topic of Financial Statements, especially Pro Forma Financials. The panel discusses what these documents are, what should be in these documents, and what angel investors look for when assessing financial statements. Carlos brings over 25 years of expertise in financial analysis, forecasting, financial modeling, strategic analysis, change management, controllership experience, and process improvement to the conversation.
Mar 01, 2018
Financing: How to Structure a Second Round of Funding
Hosts and Guest Expert, McKeever Conwell of TEDCO, discuss with Dr. Crystal Icenhour, CEO of Aperiomics, the considerations in structuring a second round (Series A) of funding, including how much to raise, amount of equity to give up, and leverage in terms.
Feb 22, 2018
Growth Activities: Redirecting After Loss of Investor Funding
Kina McAllister of STEMBox shares revisits her sales, marketing and partnership strategy after her move from Seattle to Iowa. We also discuss tangible actions Kina can take to overcome the impact left when a potential investor decided to go in a different direction. With show guest expert Allison Wilson, VP media relations, Weber Shandwick.
Feb 15, 2018
Initial Coin Offerings as a Funding Option?
Our dynamic panel featuring Maureen Murat, Amy Wan, Desiree Dickerson and Samson Williams discuss the viability of ICO's as a funding option. Will the ICO landscape continue to change and mature?
Feb 08, 2018
Funding: Alternative Funding Models
Sage Salvo of Words Liive, an education technology company that provides teachers lesson plans based on examples in pop culture, has a candid discussion with Jenny Kassan about different funding models outside the traditional Angel/VC structure – and gets some surprising answers!
Feb 01, 2018
Two Core ‘Customer’ Groups: How to Address Competing Interests?
Dr. Roshawnna Novellus of EnrichHer discusses development of her funding platform for women entrepreneurs. How does she meet the needs of her two interest groups – entrepreneurs and funders? Are their interests competing? If so, how to manage?
Jan 25, 2018
Marketing and Growth: Where do I focus my time?
Lynnette Abbott from Craft My Occasion – a company that creates party supplies that celebrate children of color – considers the next steps to take in her business in the wake of an incredibly successful crowdfunding campaign. Co-hosts talk about how to carefully grow her business and important next steps to take. Guest expert, Jennifer Elgin, Copyright and Trademark attorney from Bean Kinney, weighs in on why IP protection is especially important for a business like Craft My Occasion, and what steps to take to protect company IP and ensure growth.
Jan 18, 2018
Origin Story: Learn How the GFGF Podcast Came About!
In the debut episode of Get Found Get Funded, show hosts Aurelia, Kristina and Xina talk about why they are part of this project. They also have a discussion with Pipeline Angels Founder and CEO Natalia Oberti Noguera who was instrumental in bringing a show for entrepreneurs, investors and seasoned experts to life. Pipeline Angles is a member network that is changing the face of angel investing and creating capital for women and non-binary femme social entrepreneurs. Members of Pipeline Angels serve as the friends and family round for entrepreneurs who may not already have support at that critical stage. In the episode, learn how the three women from different backgrounds came together to for one purpose: to create visibility, paths for growth and opportunities for entrepreneurs who are statistically underrepresented in the startup space.
Jan 11, 2018